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1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Intégrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Adobe Commerce Magento" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo de Big Commerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/ecommerce-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avantages des intégrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connectez facilement l’ensemble de votre pile technologique avec des intégrations prêtes à l’emploi</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicité (EN)</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Expédition et logistique (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point de vente (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidélisation (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Les apps et intégrations les + demandées (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Guides, outils et informations pour les développeurs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Se lancer (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides pour les développeurs (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentation sur les API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L'accélérateur Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div><div class="_description_s73z6_61">Trouvez des réponses à vos questions.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie</div></div><div class="_description_s73z6_61">Ressources, cours et certifications</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/groups/groupe-francais-77"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Forums de la communauté</div></div><div class="_description_s73z6_61">Apprenez des autres entreprises qui font confiance à Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Assistance</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/live-training"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formations en direct (EN)↗</div></div><div class="_description_s73z6_61">Mettre le pied à l’étrier et développer ses compétences</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trouver des agences et partenaires technologiques (EN)↗</div></div><div class="_description_s73z6_61">Des agences digitales pour accompagner votre croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">En savoir plus</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/fr/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div><div class="_description_s73z6_61">Avec Klaviyo, les entreprises réussissent</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides et rapports</div></div><div class="_description_s73z6_61">Des stratégies adaptées aux défis d’aujourd’hui</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Nouvelles de l’industrie et stratégies de croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Outils gratuits</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendrier 2026 des campagnes marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bibliothèque de modèles d’e-mails (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BILAN DU BLACK FRIDAY 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrez les données clés des marques qui ont réussi leur Black Friday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/platform-tour"><span>Comment ça marche</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/pricing"><span>Tarifs</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/fr/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>S'inscrire</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/fr/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demander une démo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33" aria-current="true"><span>Plateforme</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir
de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète
de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données
et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Intégrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" 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Grâce à notre éditeur par glisser-déposer, nos modèles personnalisables et l’IA, tout devient simple, sans une seule ligne de code.</p>"],"buttons":[0],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"open"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"4"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _fourAcross_1tep0_186" style="--ec-set-grid-column:repeat(4, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><h3 class="_headline_1pjx2_42">Envoyez des e-mails plus personnalisés grâce à des données plus précises</h3><div class="_bodyCopy_1pjx2_65 _removeMargin_1pjx2_77"><p>Démarquez-vous dans la boite de réception de vos clients avec des e-mails entièrement personnalisés à grande échelle, pilotés par la Klaviyo Data Platform intégrée.</p></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><h3 class="_headline_1pjx2_42">Communication fluide, quel que soit le canal utilisé</h3><div class="_bodyCopy_1pjx2_65 _removeMargin_1pjx2_77"><p>En centralisant vos flux et campagnes multicanaux sur une seule plateforme, vous pouvez interagir avec vos clients là où ils sont le plus actifs, en toute simplicité.</p></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><h3 class="_headline_1pjx2_42">Offrez des expériences percutantes</h3><div class="_bodyCopy_1pjx2_65 _removeMargin_1pjx2_77"><p>Évitez les dossiers spam et offrez à chaque client une expérience optimale grâce aux outils de test de Klaviyo AI.</p></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><h3 class="_headline_1pjx2_42">Créez en quelques clics des e-mails à fort taux de conversion</h3><div class="_bodyCopy_1pjx2_65 _removeMargin_1pjx2_77"><p>Rédiger des e-mails ne doit pas être une corvée. Grâce à notre éditeur par glisser-déposer, nos modèles personnalisables et l’IA, tout devient simple, sans une seule ligne de code.</p></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><astro-island uid="2h1k0r" prefix="r29" component-url="/_astro/two-column.BvspJFFV.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"backgroundColor":[0,"cotton"],"eyebrow":[0,""],"headline":[0,"Personnalisez vos e-mails afin qu’ils arrivent à bonne destination"],"body":[1,[[0,{"bodyType":[0,"RichText"],"richText":[0,"<p>Démarquez-vous dans une boite de réception saturée avec des e-mails personnalisés que vos clients attendent vraiment grâce à la puissance de la <a href=\"/fr/solutions/customer-data-platform\">Klaviyo Data Platform</a>.</p><ul><li><a href=\"/fr/features/segmentation\">Segmentez</a> vos clients selon n’importe quelle donnée, issue de n’importe quelle source, sans limite de temps. Avec les <a href=\"/fr/features/customer-profiles\">profils des clients</a> et plus de 350 <a href=\"/fr/platform-integrations\">intégrations</a> prêtes à l’emploi, cela devient un jeu d’enfant.</li><li>Ajoutez des recommandations de produits personnalisées à vos e-mails, basées sur l’historique de navigation de l’utilisateur, ses achats et bien plus encore.</li><li>Utilisez les données de l’ensemble de votre pile technologique pour envoyer des alertes d’expédition, des rappels d’abonnement et les dernières informations concernant les programmes de fidélité.</li></ul>"]}]]],"buttons":[0],"mediaAlignment":[0,"left"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,"Menu de création de flux de produits Klaviyo AI sur fond vert mousseux, avec options de produits recommandés."],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce2be7aea88ad54d453bc043183c89ad925796a7-1764x1611.webp"],"srcSet":[0],"mediaDetails":[0],"gatsbyImage":[0],"localFile":[0],"publicUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce2be7aea88ad54d453bc043183c89ad925796a7-1764x1611.webp"]}]}],"useVideoModal":[0,false],"videoModalContent":[0],"customPadding":[0,{"customPaddingTop":[0,"lg"],"customPaddingBottom":[0,"lg"]}]}" ssr client="load" opts="{"name":"TwoColumn","value":true}" await-children><div class="_wrapper_1h33h_1 lgPaddingTop lgPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _left_f1sgh_41"><h2 class="h3 semibold _headline_f1sgh_11">Personnalisez vos e-mails afin qu’ils arrivent à bonne destination</h2></div><div class="_gridTextLower_1goaz_17 _left_1goaz_26"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>Démarquez-vous dans une boite de réception saturée avec des e-mails personnalisés que vos clients attendent vraiment grâce à la puissance de la <a href="/fr/solutions/customer-data-platform">Klaviyo Data Platform</a>.</p><ul><li><a href="/fr/features/segmentation">Segmentez</a> vos clients selon n’importe quelle donnée, issue de n’importe quelle source, sans limite de temps. 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Et avec <a href=\"https://www.klaviyo.com/tools/flows-ai\">Flows AI</a>, la création des flux est encore plus rapide.</li><li>Augmentez votre chiffre d’affaires grâce à des <a href=\"/fr/features/campaigns\">campagnes par e-mail</a> ponctuelles qui améliorent l’engagement de vos clients à chaque étape de leur parcours, qu’ils découvrent votre boutique ou soient des habitués de votre marque.</li></ul>"]}]]],"buttons":[0],"mediaAlignment":[0,"right"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71e23cc0e0c8b41b8967405e3766aa0544792f59-1764x1611.webp"],"srcSet":[0],"mediaDetails":[0],"gatsbyImage":[0],"localFile":[0],"publicUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71e23cc0e0c8b41b8967405e3766aa0544792f59-1764x1611.webp"]}]}],"useVideoModal":[0,false],"videoModalContent":[0],"customPadding":[0,{"customPaddingTop":[0,"lg"],"customPaddingBottom":[0,"lg"]}]}" ssr client="load" opts="{"name":"TwoColumn","value":true}" await-children><div class="_wrapper_1h33h_1 lgPaddingTop lgPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _right_f1sgh_38"><h2 class="h3 semibold _headline_f1sgh_11">Gagnez en efficacité avec des campagnes et des flux multicanaux</h2></div><div class="_gridTextLower_1goaz_17"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>Passez à la vitesse supérieure avec vos e-mails, que vous lanciez une campagne ponctuelle ou un flux multicanal combinant e-mail <a href="/fr/products/sms-marketing">SMS</a> et <a href="/fr/products/mobile-push">in-app marketing</a>. Interagissez avec vos clients là où ils sont le plus engagés, depuis une seule et même plateforme.</p><ul><li>Nouveau Boostez l’engagement grâce à notre science des données intégrée, qui identifie le meilleur canal pour chaque profil : e-mail pour des recommandations de produits, SMS pour les alertes d’expédition, ou notification push pour le lancement d’un nouveau produit, par exemple.</li><li>Créez des <a href="/fr/features/flows">flux automatisés</a> multicanaux, qui déclenchent automatiquement l’envoi d’un e-mail ou d’un SMS en fonction des données et du comportement en temps réel de vos clients. 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Juste des performances automatisées grâce à <a href=\"/fr/products/ai\">Klaviyo AI</a>.</p><ul><li>Réparez automatiquement votre réputation d’expéditeur, afin que les e-mails arrivent bien dans la boite de réception des utilisateurs.</li><li>Smart Send Time envoie vos e-mails à l’heure idéale pour générer un maximum d’interactions, automatiquement.</li><li>Utilisez les campagnes personnalisées par l’IA pour identifier la meilleure version pour chaque abonné, et envoyez-la instantanément.</li></ul>"]}]]],"buttons":[0],"mediaAlignment":[0,"left"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/eb8d0fc01db09b1195a6e30ce9a1b74652de7326-1764x1611.webp"],"srcSet":[0],"mediaDetails":[0],"gatsbyImage":[0],"localFile":[0],"publicUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/eb8d0fc01db09b1195a6e30ce9a1b74652de7326-1764x1611.webp"]}]}],"useVideoModal":[0,false],"videoModalContent":[0],"customPadding":[0,{"customPaddingTop":[0,"lg"],"customPaddingBottom":[0,"lg"]}]}" ssr client="load" opts="{"name":"TwoColumn","value":true}" await-children><div class="_wrapper_1h33h_1 lgPaddingTop lgPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div><div class="grid _grid_aa3vb_1"><div class="_gridText_f1sgh_24 _left_f1sgh_41"><h2 class="h3 semibold _headline_f1sgh_11">Avec Klaviyo AI, vos e-mails atteignent toujours leur cible</h2></div><div class="_gridTextLower_1goaz_17 _left_1goaz_26"><div class="p2 _body_1goaz_1"><div class="_bodyText_1goaz_6"><p>Pas de spam ici. 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opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><div class="_bodyCopy_1pjx2_65"><p>Choisissez parmi plus de 160 modèles personnalisables pour créer et envoyer rapidement des e-mails à l’image de votre marque.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Modèles d’e-mails" class="_dark_1dvtu_112 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style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><div class="_bodyCopy_1pjx2_65"><p>Accédez à plus de 70 modèles de formulaires personnalisables pour acquérir de nouveaux abonnés et collecter des insights précieux.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Formulaires web" class="_dark_1dvtu_112 _button_1dvtu_1" href="/fr/features/web-forms" role="link" tabindex="0" target="_self" buttonType="primary">Formulaires web</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><div class="_bodyCopy_1pjx2_65"><p>Automatisez l’envoi d’e-mails personnalisés en fonction du comportement et des préférences de vos clients.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Flux" class="_dark_1dvtu_112 _button_1dvtu_1" href="/fr/features/flows" role="link" tabindex="0" target="_self" buttonType="primary">Flux</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><div class="_bodyCopy_1pjx2_65"><p>Automatisez l’envoi d’e-mails personnalisés en fonction du comportement et des préférences de vos clients.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Campagnes par e-mail" class="_dark_1dvtu_112 _button_1dvtu_1" href="/fr/features/campaigns" role="link" tabindex="0" target="_self" buttonType="primary">Campagnes par 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1360.69 8.20224C1362.29 6.57929 1363.82 5.19759 1366 5.81168Z"></path></svg></div></div></div><astro-island uid="Z1tU9Mk" prefix="r44" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"poppy"],"buttons":[1,[[0,{"text":[0,"Lire l’étude de cas de Grind"],"url":[0,"https://www.klaviyo.com/fr/customers/case-studies/grind-coffee"],"buttonType":[0,"primary"],"openInNewTab":[0,null],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Klaviyo Email booste la croissance des marques B2C"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p><strong>Frankie Cooke</strong>, Coordinatrice de la marque, Grind</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Klaviyo Email booste la croissance des marques B2C</h2><div class="_buttonContainer_1y522_72"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas de Grind" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/fr/customers/case-studies/grind-coffee" role="link" tabindex="0" target="_self" buttonType="primary">Lire l’étude de cas de Grind</a></div></div><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><strong>Frankie Cooke</strong>, Coordinatrice de la marque, Grind</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2wA1Y2" prefix="r45" component-url="/_astro/enhanced-carousel.Cqlcyv1g.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.CrstduJJ.js" props="{"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"backgroundColor":[0,"poppy"],"desktopCarouselBehavior":[0,"scroll"],"mobileCarouselBehavior":[0,"scroll"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"poppy"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Grind multiplie par 34 le C.A. détenu généré par les e-mails au 2e trimestre sur un an"],"bodyCopy":[0],"buttons":[1,[[0,{"text":[0,"Lire l’étude de cas de Grind"],"url":[0,"/fr/customers/case-studies/grind-coffee"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"image"],"desktopImage":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/348ebece5b22bbf179eeb50f2c549af50867bf2f-2880x1620.webp"],"srcSet":[0],"mediaDetails":[0]}],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"poppy"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"67 % du C.A. des campagnes digitales de Dermalogica est attribué à Klaviyo Email et SMS."],"bodyCopy":[0],"buttons":[1,[[0,{"text":[0,"Lire l’étude de cas de Dermalogica"],"url":[0,"https://www.klaviyo.com/fr/customers/case-studies/dermalogica-email-sms"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"image"],"desktopImage":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c17cfaf366ba7ab394057d59ec9652a8d2410431-2880x1620.webp"],"srcSet":[0],"mediaDetails":[0]}],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"poppy"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Paul Smith réduit son taux de spam de 16,7 %"],"bodyCopy":[0],"buttons":[1,[[0,{"text":[0,"Lire l’étude de cas de Paul 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class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_mediaContainer_1pjx2_127 _mediaContainerWithButton_1pjx2_127"><a href="/fr/customers/case-studies/grind-coffee" tabindex="0" aria-label="Image link"><img class="" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/348ebece5b22bbf179eeb50f2c549af50867bf2f-2880x1620.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></a></div><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Grind multiplie par 34 le C.A. détenu généré par les e-mails au 2e trimestre sur un an</h3><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas de Grind" class="_dark_1dvtu_112 _button_1dvtu_1" href="/fr/customers/case-studies/grind-coffee" role="link" tabindex="0" target="_self" buttonType="primary">Lire l’étude de cas de Grind</a></div></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_mediaContainer_1pjx2_127 _mediaContainerWithButton_1pjx2_127"><a href="https://www.klaviyo.com/fr/customers/case-studies/dermalogica-email-sms" tabindex="0" aria-label="Image link"><img class="" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c17cfaf366ba7ab394057d59ec9652a8d2410431-2880x1620.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></a></div><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">67 % du C.A. des campagnes digitales de Dermalogica est attribué à Klaviyo Email et SMS.</h3><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas de Dermalogica" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/fr/customers/case-studies/dermalogica-email-sms" role="link" tabindex="0" target="_self" buttonType="primary">Lire l’étude de cas de Dermalogica</a></div></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_mediaContainer_1pjx2_127 _mediaContainerWithButton_1pjx2_127"><a href="https://www.klaviyo.com/fr/customers/case-studies/paul-smith" tabindex="0" aria-label="Image link"><img class="" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cc60b7be921cfe33082f0e26f6d61af8502365a0-2880x1620.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></a></div><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Paul Smith réduit son taux de spam de 16,7 %</h3><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas de Paul Smith" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/fr/customers/case-studies/paul-smith" role="link" tabindex="0" target="_self" buttonType="primary">Lire l’étude de cas de Paul Smith</a></div></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button 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_defaultColor_1y522_160 h3">FAQ : le marketing par e-mail</h3></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z36LYr" prefix="r48" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"Qu’est-ce que le marketing par e-mail ?"],"content":[0,"<p>Le <a href=\"https://www.klaviyo.com/products/email-marketing/what-is-email-marketing\">marketing par e-mail [EN]</a> est un canal de marketing direct qui consiste à envoyer à vos clients des e-mails commerciaux sur vos produits, services, offres ou actualités.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Qu’est-ce qu’un logiciel de marketing par e-mail ?"],"content":[0,"<p>Un logiciel de marketing par e-mail permet aux marques de créer des e-mails, de les envoyer à leur liste d’abonnés et d’en assurer le suivi. Avec Klaviyo, vous pouvez suivre chaque clic ou achat effectué suite à une campagne par e-mail.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Pourquoi le marketing par e-mail est-il important ?"],"content":[0,"<p>Le marketing par e-mail met l’accent sur la communication et la visibilité de votre marque et de vos produits. Les e-mails peuvent stimuler les ventes, améliorer l’engagement des clients, attirer de nouveaux acheteurs et fidéliser votre clientèle.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Le marketing par e-mail est-il efficace ?"],"content":[0,"<p>Oui, le marketing par e-mail est très efficace. Selon les données de Klaviyo, les e-mails automatisés génèrent un chiffre d’affaires par destinataire plus de 14 fois supérieur à celui des campagnes manuelles. Consultez cet <a href=\"https://www.klaviyo.com/blog/email-marketing-tools\">article sur les outils de marketing par e-mail [EN]</a> pour en savoir plus.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Par où commencer mon marketing par e-mail ?"],"content":[0,"<ol><li>Créez votre liste : recueillez des adresses e-mail par le biais de formulaires d’inscription et d’incitations telles que des contenus exclusifs ou des remises.</li><li>Choisissez une plateforme : optez pour une plateforme de marketing par e-mail facile à utiliser, comme Klaviyo.</li><li>Créez un contenu attrayant : personnalisez vos e-mails et offrez de la valeur ajoutée à votre audience.</li><li>Adaptez votre contenu aux mobiles : assurez-vous que vos e-mails sont adaptés aux mobiles.</li><li>Segmentez votre liste : divisez votre liste en fonction des données démographiques, des préférences, etc.</li><li>Automatisez vos flux de travail : configurez des e-mails ciblés et déclenchés automatiquement.</li><li>Vérifiez les résultats : faites le suivi des taux d’ouverture, des taux de clics et des conversions.</li><li>Respectez la législation : respectez les réglementations en matière de marketing par e-mail, telles que la RGPD ou la loi CAN-SPAM.</li><li>Testez et optimisez : effectuez des tests A/B afin d’améliorer vos résultats.</li><li>Misez sur la régularité : envoyez régulièrement des contenus utiles ou intéressants pour renforcer la confiance de vos abonnés.</li></ol>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Combien coûte le marketing par e-mail ?"],"content":[0,"<p>Les coûts peuvent varier en fonction du service et des fonctionnalités que vous choisissez. Les tarifs de Klaviyo commencent à 60 $ par mois pour les profils actifs. Consultez les tarifs de Klaviyo pour plus de détails. Nous proposons également un accès gratuit pour que vous puissiez découvrir nos services.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Comment constituer des listes d’e-mails à des fins marketing ?"],"content":[0,"<ul><li>Utilisez des formulaires.</li><li>Utilisez un logiciel de génération de prospects.</li><li>Demandez tout simplement à vos clients.</li><li>Offrez des cadeaux.</li><li>Passez par les réseaux sociaux.</li><li>Créez des contenus gratuits.</li><li>Lancez un blog et proposez un abonnement.</li><li>Utilisez les formulaires et la personnalisation web de Klaviyo.</li></ul>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Comment le marketing par e-mail peut-il alimenter votre stratégie globale de marketing entrant ?"],"content":[0,"<p>Le marketing par e-mail alimente votre stratégie globale de marketing entrant. En effet, il permet d’établir une communication ciblée avec votre audience, de convertir vos prospects, d’augmenter le trafic sur votre site web et d’accroître l’engagement de vos clients. Tout cela se traduit par une augmentation des conversions et du retour sur investissement.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Comment constituer des listes d’e-mails à des fins marketing ?"],"content":[0,"<ol><li>Optimisez les liens : veillez à ce que le principal appel à l’action (CTA) de votre e-mail soit bien visible et mis en évidence. Utilisez un CTA clair et convaincant qui incite les destinataires à cliquer.</li><li>Segmentez votre audience : divisez votre liste de diffusion en segments plus petits et ciblés sur la base de données démographiques, de comportements ou de préférences. Personnalisez vos contenus et vos offres pour chaque segment, afin d’augmenter la pertinence et le taux de clics.</li><li>Adaptez les titres de vos e-mails à leur contenu : rédigez des objets d’e-mails qui correspondent bien au contenu. Les objets d’e-mails trompeurs ou non pertinents peuvent entraîner une baisse de l’engagement et une hausse du taux de désabonnement.</li><li>Motivez vos clients : proposez des promotions exclusives, des remises ou des contenus intéressants à vos abonnés. Ces incitations stimulent les clics et renforcent les liens avec votre audience.</li><li>Veillez à la compatibilité de vos e-mails : testez vos e-mails sur différents appareils, services de messagerie et navigateurs pour vous assurer qu’ils s’affichent correctement pour tous les destinataires. Les e-mails adaptés aux mobiles et bien formatés génèrent plus de clics.</li></ol>"],"mixedMedia":[0],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0],"headline":[0],"subhead":[0],"mediaAlignment":[0,"left"],"showMedia":[0,false],"isFaqsSection":[0,true]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _fullWidth_54u1x_56"><div><div class="_row_1ajdw_1"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3764868378">Qu’est-ce que le marketing par e-mail ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3764868378"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Le <a href="https://www.klaviyo.com/products/email-marketing/what-is-email-marketing">marketing par e-mail [EN]</a> est un canal de marketing direct qui consiste à envoyer à vos clients des e-mails commerciaux sur vos produits, services, offres ou actualités.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3694772832">Qu’est-ce qu’un logiciel de marketing par e-mail ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3694772832"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Un logiciel de marketing par e-mail permet aux marques de créer des e-mails, de les envoyer à leur liste d’abonnés et d’en assurer le suivi. Avec Klaviyo, vous pouvez suivre chaque clic ou achat effectué suite à une campagne par e-mail.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-901855714">Pourquoi le marketing par e-mail est-il important ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-901855714"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Le marketing par e-mail met l’accent sur la communication et la visibilité de votre marque et de vos produits. Les e-mails peuvent stimuler les ventes, améliorer l’engagement des clients, attirer de nouveaux acheteurs et fidéliser votre clientèle.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1202147959">Le marketing par e-mail est-il efficace ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1202147959"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Oui, le marketing par e-mail est très efficace. Selon les données de Klaviyo, les e-mails automatisés génèrent un chiffre d’affaires par destinataire plus de 14 fois supérieur à celui des campagnes manuelles. Consultez cet <a href="https://www.klaviyo.com/blog/email-marketing-tools">article sur les outils de marketing par e-mail [EN]</a> pour en savoir plus.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4217458178">Par où commencer mon marketing par e-mail ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4217458178"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><ol><li>Créez votre liste : recueillez des adresses e-mail par le biais de formulaires d’inscription et d’incitations telles que des contenus exclusifs ou des remises.</li><li>Choisissez une plateforme : optez pour une plateforme de marketing par e-mail facile à utiliser, comme Klaviyo.</li><li>Créez un contenu attrayant : personnalisez vos e-mails et offrez de la valeur ajoutée à votre audience.</li><li>Adaptez votre contenu aux mobiles : assurez-vous que vos e-mails sont adaptés aux mobiles.</li><li>Segmentez votre liste : divisez votre liste en fonction des données démographiques, des préférences, etc.</li><li>Automatisez vos flux de travail : configurez des e-mails ciblés et déclenchés automatiquement.</li><li>Vérifiez les résultats : faites le suivi des taux d’ouverture, des taux de clics et des conversions.</li><li>Respectez la législation : respectez les réglementations en matière de marketing par e-mail, telles que la RGPD ou la loi CAN-SPAM.</li><li>Testez et optimisez : effectuez des tests A/B afin d’améliorer vos résultats.</li><li>Misez sur la régularité : envoyez régulièrement des contenus utiles ou intéressants pour renforcer la confiance de vos abonnés.</li></ol></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4138902924">Combien coûte le marketing par e-mail ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4138902924"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Les coûts peuvent varier en fonction du service et des fonctionnalités que vous choisissez. Les tarifs de Klaviyo commencent à 60 $ par mois pour les profils actifs. Consultez les tarifs de Klaviyo pour plus de détails. Nous proposons également un accès gratuit pour que vous puissiez découvrir nos services.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-619908407">Comment constituer des listes d’e-mails à des fins marketing ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-619908407"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><ul><li>Utilisez des formulaires.</li><li>Utilisez un logiciel de génération de prospects.</li><li>Demandez tout simplement à vos clients.</li><li>Offrez des cadeaux.</li><li>Passez par les réseaux sociaux.</li><li>Créez des contenus gratuits.</li><li>Lancez un blog et proposez un abonnement.</li><li>Utilisez les formulaires et la personnalisation web de Klaviyo.</li></ul></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-210974341">Comment le marketing par e-mail peut-il alimenter votre stratégie globale de marketing entrant ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-210974341"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Le marketing par e-mail alimente votre stratégie globale de marketing entrant. En effet, il permet d’établir une communication ciblée avec votre audience, de convertir vos prospects, d’augmenter le trafic sur votre site web et d’accroître l’engagement de vos clients. Tout cela se traduit par une augmentation des conversions et du retour sur investissement.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2914334654">Comment constituer des listes d’e-mails à des fins marketing ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2914334654"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><ol><li>Optimisez les liens : veillez à ce que le principal appel à l’action (CTA) de votre e-mail soit bien visible et mis en évidence. Utilisez un CTA clair et convaincant qui incite les destinataires à cliquer.</li><li>Segmentez votre audience : divisez votre liste de diffusion en segments plus petits et ciblés sur la base de données démographiques, de comportements ou de préférences. Personnalisez vos contenus et vos offres pour chaque segment, afin d’augmenter la pertinence et le taux de clics.</li><li>Adaptez les titres de vos e-mails à leur contenu : rédigez des objets d’e-mails qui correspondent bien au contenu. Les objets d’e-mails trompeurs ou non pertinents peuvent entraîner une baisse de l’engagement et une hausse du taux de désabonnement.</li><li>Motivez vos clients : proposez des promotions exclusives, des remises ou des contenus intéressants à vos abonnés. 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" 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href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" 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