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Original
2026-01-01
Modified
2026-03-10
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<p>DOWNLOADABLE GUIDE</p>
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<p>DOWNLOADABLE GUIDE</p>
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<h2>ESP Migration Guide for ecommerce: why switch and what to expect when you replatform</h2>
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<h2>ESP Migration Guide for ecommerce: why switch and what to expect when you replatform</h2>
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<p>Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow.</p>
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<p>Learn how to approach an ESP migration with 10 smart versus weak frameworks, according to industry experts at Northern Commerce, IM Digital, and Tomorrow.</p>
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<h2>What to expect in this guide:</h2>
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<h2>What to expect in this guide:</h2>
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<p>The decision to migrate email service provider (ESP) isn’t one that teams and businesses make lightly, but that doesn’t always mean brands choose to replatform for the right reasons.</p>
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<p>The decision to migrate email service provider (ESP) isn’t one that teams and businesses make lightly, but that doesn’t always mean brands choose to replatform for the right reasons.</p>
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<p>Making a switch is usually a complex and time-consuming process and if not done for the right business use cases can lead to a decline in email delivery, engagement and ultimately, cause negative financial effects.</p>
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<p>Making a switch is usually a complex and time-consuming process and if not done for the right business use cases can lead to a decline in email delivery, engagement and ultimately, cause negative financial effects.</p>
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<p>So we asked the experts. We uncovered the strong versus weak reasons for choosing to replatform and the consequences of those decisions. In this guide. you’ll learn:</p>
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<p>So we asked the experts. We uncovered the strong versus weak reasons for choosing to replatform and the consequences of those decisions. In this guide. you’ll learn:</p>
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<ul><li>Five strong frameworks for deciding to migrate ESPs</li>
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<ul><li>Five strong frameworks for deciding to migrate ESPs</li>
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<li>Five weaker frameworks, that won’t set you (or your expectations) up for success</li>
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<li>Five weaker frameworks, that won’t set you (or your expectations) up for success</li>
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<li>Expert advice from industry professionals who’ve worked behind the scenes during countless ESP migrations</li>
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<li>Expert advice from industry professionals who’ve worked behind the scenes during countless ESP migrations</li>
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<li>Where to get started if an ESP migration is on your list of goals for 2023</li>
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<li>Where to get started if an ESP migration is on your list of goals for 2023</li>
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<li>Why other brands and agencies switch to Klaviyo as their preferred ESP</li>
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<li>Why other brands and agencies switch to Klaviyo as their preferred ESP</li>
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</ul><h2>A sneak peak at what the experts have to say</h2>
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</ul><h2>A sneak peak at what the experts have to say</h2>
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<h3>"You’re looking for the tools that unlock more."</h3>
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<p>Johnnie Regalado, director of engineering, Tomorrow</p>
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<h3>"If you’re not being cognizant of what your real values and goals and pain points are, you may end up making a reactive decision that’s not good."</h3>
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<p>Jen Brennan, director of digital marketing, Northern Commerce</p>
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<h3>"Nobody has the magic bullet. You still need to plan, you still need to do your due diligence, and you still need to hold yourself accountable."</h3>
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<p>Justin Ragsdale, partner, IM Digital</p>
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<p>Download</p>
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<p>Download</p>
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<h2>ESP Migration Guide: why switch and what to expect</h2>
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<h2>ESP Migration Guide: why switch and what to expect</h2>
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