1 added
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Original
2026-01-01
Modified
2026-03-10
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<p>35x</p>
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<p>35x</p>
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<p>platform ROI in first 6 months with Klaviyo</p>
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<p>platform ROI in first 6 months with Klaviyo</p>
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<p>36%</p>
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<p>36%</p>
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<p>of Klaviyo-attributed revenue from flows in first 6 months with Klaviyo</p>
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<p>of Klaviyo-attributed revenue from flows in first 6 months with Klaviyo</p>
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<p>10+</p>
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<p>10+</p>
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<p>minutes saved per AI-generated segment</p>
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<p>minutes saved per AI-generated segment</p>
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<p><a>Saranoni</a>makes cozy luxury blankets in a wide variety of styles including cloud-like<a>Bamboni</a>®, faux fur, waffle knit and more. From blankets for babies and adults to bedding and robes,, Saranoni offers something for customers of every age.</p>
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<p><a>Saranoni</a>makes cozy luxury blankets in a wide variety of styles including cloud-like<a>Bamboni</a>®, faux fur, waffle knit and more. From blankets for babies and adults to bedding and robes,, Saranoni offers something for customers of every age.</p>
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<h2>Learn how Saranoni realized Klaviyo’s strong deliverability and powerful platform was “worth the price”</h2>
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<h2>Learn how Saranoni realized Klaviyo’s strong deliverability and powerful platform was “worth the price”</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>In 2023, Saranoni left Klaviyo for a different, lower-cost platform. “But it wasn’t everything we hoped it would be,” recalls Saranoni’s brand manager, Marie Nielsen.</p>
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<p>In 2023, Saranoni left Klaviyo for a different, lower-cost platform. “But it wasn’t everything we hoped it would be,” recalls Saranoni’s brand manager, Marie Nielsen.</p>
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<p>Its automation builder was limited, and creating flows was a heavy lift. So Saranoni only had two flows set up: a welcome flow and an abandoned cart flow.</p>
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<p>Its automation builder was limited, and creating flows was a heavy lift. So Saranoni only had two flows set up: a welcome flow and an abandoned cart flow.</p>
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<p>To export performance analytics and get the precise numbers they wanted, Saranoni’s team had to call customer service-often more than once. It was a timesuck.</p>
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<p>To export performance analytics and get the precise numbers they wanted, Saranoni’s team had to call customer service-often more than once. It was a timesuck.</p>
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<blockquote>Because email plays an important part in our business, it was crucial that we capitalize on the channel more.</blockquote>Marie Nielsen<p>Brand manager, Saranoni</p>
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<blockquote>Because email plays an important part in our business, it was crucial that we capitalize on the channel more.</blockquote>Marie Nielsen<p>Brand manager, Saranoni</p>
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<p>Worst of all, deliverability was weak. In Google Postmaster, they could see repeated spikes in their spam complaints.</p>
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<p>Worst of all, deliverability was weak. In Google Postmaster, they could see repeated spikes in their spam complaints.</p>
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<p>It didn’t make sense for Saranoni’s business. They have a high return customer rate-people often buy first for themselves, then as a gift. Lifecycle marketing is an essential driver of repeat purchases.</p>
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<p>It didn’t make sense for Saranoni’s business. They have a high return customer rate-people often buy first for themselves, then as a gift. Lifecycle marketing is an essential driver of repeat purchases.</p>
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<p>“Because email plays an important part in our business, it was crucial that we capitalize on the channel more,” Nielsen says.</p>
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<p>“Because email plays an important part in our business, it was crucial that we capitalize on the channel more,” Nielsen says.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>To go deeper with<a>email marketing</a>in 2024, Saranoni hired a consultant and a lifecycle marketing agency,<a>BMO Media</a>.</p>
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<p>To go deeper with<a>email marketing</a>in 2024, Saranoni hired a consultant and a lifecycle marketing agency,<a>BMO Media</a>.</p>
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<p>“BMO helped us realize that deliverability is so much better with Klaviyo,” Nielsen says. “That was probably the biggest thing.”</p>
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<p>“BMO helped us realize that deliverability is so much better with Klaviyo,” Nielsen says. “That was probably the biggest thing.”</p>
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<blockquote>Klaviyo is worth the price you pay.</blockquote>Marie Nielsen<p>Brand manager, Saranoni</p>
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<blockquote>Klaviyo is worth the price you pay.</blockquote>Marie Nielsen<p>Brand manager, Saranoni</p>
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<p><a>Klaviyo’s dashboards</a>are also easier to navigate than the prior platform’s.</p>
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<p><a>Klaviyo’s dashboards</a>are also easier to navigate than the prior platform’s.</p>
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<p>“I’m in meetings and I can pull things up really easily on Klaviyo dashboards,” says Stephanie Contreras, Saranoni’s lifecycle marketing manager at BMO Media-like the<a>deliverability score</a>, which Saranoni’s team now tracks on a weekly basis.</p>
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<p>“I’m in meetings and I can pull things up really easily on Klaviyo dashboards,” says Stephanie Contreras, Saranoni’s lifecycle marketing manager at BMO Media-like the<a>deliverability score</a>, which Saranoni’s team now tracks on a weekly basis.</p>
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<p>“Klaviyo is worth the price you pay,” Nielsen says.</p>
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<p>“Klaviyo is worth the price you pay,” Nielsen says.</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>Since switching back to Klaviyo, Saranoni and BMO have leaned into personalization and automation, with support from Klaviyo AI. To date, the team has:</p>
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<p>Since switching back to Klaviyo, Saranoni and BMO have leaned into personalization and automation, with support from Klaviyo AI. To date, the team has:</p>
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<ul><li><strong>Launched new flows:</strong>Saranoni now has 20+ live flows, including a site abandonment flow, and a low inventory flow. They’ve also launched several new welcome flow variants, tailored to different sign-up channels. “We were missing all of that before,” says Nielsen. “It’s made our funnel even stronger.”</li>
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<ul><li><strong>Launched new flows:</strong>Saranoni now has 20+ live flows, including a site abandonment flow, and a low inventory flow. They’ve also launched several new welcome flow variants, tailored to different sign-up channels. “We were missing all of that before,” says Nielsen. “It’s made our funnel even stronger.”</li>
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<li><strong>Optimized their pop-ups with Klaviyo AI:</strong>Using<a>forms display optimization</a>, Saranoni and BMO have tested many AI-generated variations on pop-up placements and timings, and identified top performers for their homepage and category pages. One winning variation drove a 14% lift in form submit rate. “I love Klaviyo AI because every brand is really different, and it helps us figure out what will convert best for Saranoni,” says Contreras-as opposed to relying on general best practices.</li>
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<li><strong>Optimized their pop-ups with Klaviyo AI:</strong>Using<a>forms display optimization</a>, Saranoni and BMO have tested many AI-generated variations on pop-up placements and timings, and identified top performers for their homepage and category pages. One winning variation drove a 14% lift in form submit rate. “I love Klaviyo AI because every brand is really different, and it helps us figure out what will convert best for Saranoni,” says Contreras-as opposed to relying on general best practices.</li>
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<li><strong>Saved time on geotargeted sends with Klaviyo AI:</strong>BMO uses zip code-based segments for location-specific messaging, and Contreras often<a>uses Segments AI</a>to generate these segments from a text prompt. She finds it saves at least 10 minutes per segment, compared to manually inputting parameters. For more complex segments, it can save up to 30 minutes, she reports.</li>
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<li><strong>Saved time on geotargeted sends with Klaviyo AI:</strong>BMO uses zip code-based segments for location-specific messaging, and Contreras often<a>uses Segments AI</a>to generate these segments from a text prompt. She finds it saves at least 10 minutes per segment, compared to manually inputting parameters. For more complex segments, it can save up to 30 minutes, she reports.</li>
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</ul><blockquote><em>I love Klaviyo AI because every brand is really different, and it helps us figure out what will convert best for Saranoni.</em></blockquote>Stephanie Contreras<p>Lifecycle manager, BMO Media</p>
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</ul><blockquote>I love Klaviyo AI because every brand is really different, and it helps us figure out what will convert best for Saranoni.</blockquote>Stephanie Contreras<p>Lifecycle manager, BMO Media</p>
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<p>“We’ve seen great results with Klaviyo,” Nielsen says.</p>
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<p>“We’ve seen great results with Klaviyo,” Nielsen says.</p>
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<p>These new tactics, plus Klaviyo’s centralized analytics, prepared Saranoni’s funnel nicely for BFCM 2024. Just 6 months after their Klaviyo migration, their lifecycle funnel is ready for a high-volume season.</p>
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<p>These new tactics, plus Klaviyo’s centralized analytics, prepared Saranoni’s funnel nicely for BFCM 2024. Just 6 months after their Klaviyo migration, their lifecycle funnel is ready for a high-volume season.</p>
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<p>“Klaviyo has been the tool for Saranoni’s holiday sale planning, especially with that deliverability score and the reports and everything,” says Contreras. “We are sending more, we’re upping our cadence, we’re going broader, and I’m able to quickly look in Klaviyo to make sure everything’s healthy.”</p>
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<p>“Klaviyo has been the tool for Saranoni’s holiday sale planning, especially with that deliverability score and the reports and everything,” says Contreras. “We are sending more, we’re upping our cadence, we’re going broader, and I’m able to quickly look in Klaviyo to make sure everything’s healthy.”</p>
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