Klaviyo Pricing Plans | Get Started with Email & SMS
2026-03-10 19:50 Diff
https://www.klaviyo.com/au/pricing
How many mobile messages would you like to send per month?

Mobile messages include SMS and WhatsApp, with pricing based on credits that can be used across both channels.

Messages per month

150

250

500

750

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500

7,000

7,500

8,000

8,500

9,000

9,500

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

55,000

60,000

65,000

70,000

75,000

80,000

85,000

90,000

95,000

100,000

125,000

150,000

175,000

200,000

225,000

250,000

275,000

300,000

325,000

350,000

375,000

400,000

425,000

450,000

SMS

SMS messages are limited to 160 characters

(

price per send

:

USD 0.0481

)

(

price per send

:

USD 0.0481

)

SMS messages are limited to 160 characters

starting at

1,250

mobile messaging credits per month

*Based on Australia, SMS

*Any applicable network provider fees included in price

Take your marketing further by reaching customers through both email and mobile.

Customer profiles with all-time data

350+ built-in integrations

Built-in reporting dashboards

Generative AI to create content fast

Multi-channel segmentation

starting at

Grow faster with smarter email marketing that personalises at scale.

Customer profiles with all-time data

350+ built-in integrations

Built-in reporting dashboards

Generative AI to create content fast

Multi-channel segmentation

Start sending emails and seeing how integrating all your data allows you to personalise even more.

Not available for over 250 active profiles.

Perfect for getting started and trying out the Klaviyo platform.

150 monthly SMS/MMS credits

Built-in reporting dashboards

Email support (first 60 days)

Generative AI to create content fast

Multi-channel segmentation

starting at

1,250

mobile messaging credits per month

*Based on Australia, SMS

*Any applicable network provider fees included in price

Take your marketing further by reaching customers through both email and mobile.

Customer profiles with all-time data

350+ built-in integrations

Built-in reporting dashboards

Generative AI to create content fast

Multi-channel segmentation

The current credit usage calculation is set forth at here and may be updated by Klaviyo from time to time.

starting at

Grow faster with smarter email marketing that personalises at scale.

Customer profiles with all-time data

350+ built-in integrations

Built-in reporting dashboards

Generative AI to create content fast

Multi-channel segmentation

Start sending emails and seeing how integrating all your data allows you to personalise even more.

Not available for over 250 active profiles.

Perfect for getting started and trying out the Klaviyo platform.

150 monthly SMS/MMS credits

Built-in reporting dashboards

Email support (first 60 days)

Generative AI to create content fast

Multi-channel segmentation

The current credit usage calculation is set forth at here and may be updated by Klaviyo from time to time.

More powerful tools for your marketing

All marketing tools require an email plan.

Reviews

price based on monthly orders

How many monthly orders do you have?

50

250

1,000

2,000

3,500

10,000

15,000

25,000

50,000

100,000

150,000

200,000

400,000

600,000

800,000

1,000,000

Built-in product reviews that make everything smarter.

Collect and display reviews within Klaviyo, using your brand assets

Use reviews data for targeted campaigns

Automate review requests and responses

Marketing Analytics

price based on active profiles

1,001 – 1,500 active profiles

*Based on active profile number selected above

Unlock advanced features for insights and reporting.

Target based on customer purchase behaviour

Personalise cross-sells with catalogue insights

Easily report on trends and impact

Advanced Klaviyo Data Platform

price based on total profiles

How many total profiles do you have?

100,000

250,000

500,000

750,000

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

10,000,000

11,000,000

12,000,000

13,000,000

14,000,000

15,000,000

Unlock advanced features for even more powerful data capabilities.

Includes Marketing Analytics

Sync data to warehouses and other platforms with a single source of truth

AI-powered service tools for smarter support and more sales

All service tools require an email plan.

Special introductory pricing for all service products — offer ends 31/3/26

Customer Agent

0.70 USD per conversation

USD 200

special introductory price

How many monthly AI conversations do you expect?

75

100

120

140

160

180

200

220

240

260

280

300

350

400

450

500

550

600

650

700

750

800

850

900

950

1,000

1,050

1,100

1,150

1,200

1,250

1,300

1,350

1,400

1,450

1,500

1,550

1,600

1,650

1,700

1,750

1,800

1,850

1,900

1,950

2,000

2,050

2,100

2,150

2,200

2,250

2,300

2,350

2,400

2,450

2,500

2,550

2,600

2,650

2,700

2,750

2,800

2,850

2,900

2,950

3,000

3,050

3,100

3,150

3,200

3,250

3,300

3,350

3,400

3,450

3,500

3,550

3,600

3,650

3,700

3,750

3,800

3,850

3,900

3,950

4,000

4,050

4,100

4,150

4,200

4,250

4,300

4,350

4,400

4,450

4,500

4,550

4,600

4,650

4,700

4,750

4,800

4,850

4,900

4,950

5,000

A 24/7 personalised AI assistant that answers questions and recommends products.

Answer common questions instantly with AI that learns from your data

Dynamically recommend products based on past orders and current intent

Get going fast—Customer Agent automatically learns from your storefront

USD 30

special introductory price

0 – 10,000 active profiles

*Based on active profile number selected above

A personalised destination on your site where customers can self serve and find offers.

Drive more sales with dynamic product recommendations and offers

Empower customers to self-serve order and account management

Provide on-site FAQs and easy access to an AI or live agent

USD 264

special introductory price

How many monthly tickets do you have?

50

100

150

200

250

300

400

500

600

700

800

900

1,000

1,100

1,200

1,300

1,400

1,500

1,600

1,700

1,800

1,900

2,000

2,100

2,200

2,300

2,400

2,500

2,600

2,700

2,800

2,900

3,000

3,100

3,200

3,300

3,400

3,500

3,600

3,700

3,800

3,900

4,000

4,100

4,200

4,300

4,400

4,500

4,600

4,700

4,800

4,900

5,000

Your team’s AI-powered workspace for fast resolutions and smart selling opportunities.

Personalise responses and offers on any channel with full customer context

Assign the best agent with AI ticket tagging and skills-based routing

Trigger marketing flows or pause campaigns directly from a support ticket

Customer Hub

The new customer hub is included with every marketing plan, driving long-lasting customer relationships by making it easier for your customers to track orders, initiate returns, and discover new products.

Calculate your estimated ROI

How much potential ROI could your brand drive with Klaviyo email and SMS? Let’s find out.

The tools you need to scale, included with every plan

  • Hyper-precise segmentation (AI)

  • Drag-and-drop automation builder

  • Audience growth tools (AI)

  • Personalised benchmarks (AI)

  • 350+ pre-built integrations

  • Templates with built-in best practices

  • Campaigns for marketing moments

  • Experiment and testing tools (AI)

  • 1:1 product recommendations (AI)

  • AI-powered content generation

  • Built-in compliance and deliverability (AI)

Join over 183k paying customers

Marketing pricing FAQ

We do offer a free tier. You can create an account, import and sync your data, customise templates and emails, and use many of Klaviyo’s features for free. You can send 500 emails maximum to up to 250 contacts. You also get 150 mobile credits. You’ll be prompted to upgrade once you exceed that limit.

Service pricing FAQ

Klaviyo Service  is offered in three modules — Customer Hub, AI Agent, and Helpdesk. Each can be purchased individually or bundled based on your needs.