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2026-01-01
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2026-03-10
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<p><b>In 2023, Jay Narula, head of business development in North America at</b><a><b>Nosto</b></a><b>, says many brands are tightening their budgets in response to the uncertain economy-making personalization more and more important.</b></p>
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<p><strong>In 2023, Jay Narula, head of business development in North America at<a>Nosto</a>, says many brands are tightening their budgets in response to the uncertain economy-making personalization more and more important.</strong></p>
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<p>While website personalization used to be “a crown jewel-something nice to have-now it’s vital,” he says. “It used to be a vitamin. Now it’s a painkiller.”</p>
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<p>While website personalization used to be “a crown jewel-something nice to have-now it’s vital,” he says. “It used to be a vitamin. Now it’s a painkiller.”</p>
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<p>But what actually is ecommerce personalization, and what does in look like in practice?</p>
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<p>But what actually is ecommerce personalization, and what does in look like in practice?</p>
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<p>Download the guide to discover:</p>
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<p>Download the guide to discover:</p>
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<ul><li>How to collect data that drives rich, personalized experiences</li>
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<ul><li>How to collect data that drives rich, personalized experiences</li>
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<li>What types of website personalization exist and how to leverage each</li>
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<li>What types of website personalization exist and how to leverage each</li>
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<li>Which types of brands should invest in ecommerce personalization</li>
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<li>Which types of brands should invest in ecommerce personalization</li>
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<li>Examples of ecommerce personalization from top brands</li>
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<li>Examples of ecommerce personalization from top brands</li>
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</ul>
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</ul>