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Original
2026-01-01
Modified
2026-03-10
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<p>Episode 6</p>
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<p>Episode 6</p>
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<h2>The risk-averse approach to A Dozen Cousins</h2>
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<h2>The risk-averse approach to A Dozen Cousins</h2>
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<p>This week on And Then This Happened, listen to the story of Ibraheem Basir and A Dozen Cousins.</p>
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<p>This week on And Then This Happened, listen to the story of Ibraheem Basir and A Dozen Cousins.</p>
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<h2>About the episode</h2>
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<h2>About the episode</h2>
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<p>Ibraheem Basir started his career at General Mills, where he worked on iconic brands like Annie’s and had the opportunity to learn about sourcing and ingredient quality-and that’s when he had the idea for A Dozen Cousins. Ibraheem wanted to make food that was good for people and that also evoked the same feelings he associated with his childhood. At first, the business was bringing in enough to cover rent, but what Ibraheem really needed was to get into retail. And then this happened.</p>
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<p>Ibraheem Basir started his career at General Mills, where he worked on iconic brands like Annie’s and had the opportunity to learn about sourcing and ingredient quality-and that’s when he had the idea for A Dozen Cousins. Ibraheem wanted to make food that was good for people and that also evoked the same feelings he associated with his childhood. At first, the business was bringing in enough to cover rent, but what Ibraheem really needed was to get into retail. And then this happened.</p>
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<p>Thank you to our episode sponsor,<a>Stamped</a>.</p>
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<p>Thank you to our episode sponsor,<a>Stamped</a>.</p>
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<h2>Listen to find out</h2>
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<h2>Listen to find out</h2>
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<ul><li>How Ibraheem’s time at General Mills lead him to found A Dozen Cousins</li>
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<ul><li>How Ibraheem’s time at General Mills lead him to found A Dozen Cousins</li>
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<li>How he manages risk as a business owner and a father</li>
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<li>How he manages risk as a business owner and a father</li>
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<li>The importance of cultivating a strong internal voice</li>
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<li>The importance of cultivating a strong internal voice</li>
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<li>A Dozen Cousins’ milestones, including launching in Whole Foods</li>
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<li>A Dozen Cousins’ milestones, including launching in Whole Foods</li>
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</ul><h2>Tune in on your favorite platform</h2>
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</ul><h2>Tune in on your favorite platform</h2>
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<p>Never miss an episode</p>
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<p>Never miss an episode</p>
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<h2>Sign up for notifications when future episodes drop.</h2>
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<h2>Sign up for notifications when future episodes drop.</h2>