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1 <a>Why it matters</a><a>Why Klaviyo</a><a>Key features</a><a>Get started</a>

2 <a>Why it matters</a><a>Why Klaviyo</a><a>Key features</a><a>Get started</a>

2 <h2>Why does AI marketing personalisation matter?</h2>

3 <h2>Why does AI marketing personalisation matter?</h2>

3 In a crowded market, generic messaging gets ignored. Customers expect brands to understand them, and AI-powered personalisation is how you meet that expectation. This builds stronger relationships,<a>increases customer loyalty</a>, and drives more revenue.

4 In a crowded market, generic messaging gets ignored. Customers expect brands to understand them, and AI-powered personalisation is how you meet that expectation. This builds stronger relationships,<a>increases customer loyalty</a>, and drives more revenue.

4 AI-driven personalisation helps you:

5 AI-driven personalisation helps you:

5 <ul><li>Create better customer experiences:Make every customer feel seen and valued with messages and product recommendations that are uniquely relevant to them.</li>

6 <ul><li>Create better customer experiences:Make every customer feel seen and valued with messages and product recommendations that are uniquely relevant to them.</li>

6 <li>Increase return on investment:Focus your efforts on what works with automatic identification of high-value customers, behaviour prediction, and campaign optimisation for conversion.</li>

7 <li>Increase return on investment:Focus your efforts on what works with automatic identification of high-value customers, behaviour prediction, and campaign optimisation for conversion.</li>

7 <li>Scale without complexity:Deliver millions of unique, personalised experiences without adding to your team’s workload. AI handles the execution so you can focus on strategy.</li>

8 <li>Scale without complexity:Deliver millions of unique, personalised experiences without adding to your team’s workload. AI handles the execution so you can focus on strategy.</li>

8 </ul><h2>Why choose Klaviyo for AI marketing personalisation?</h2>

9 </ul><h2>Why choose Klaviyo for AI marketing personalisation?</h2>

9 Klaviyo is the B2C CRM where data, AI, and marketing channels work together instantly. This means you can act on real-time insights to deliver true one-to-one personalisation without the usual implementation challenges.

10 Klaviyo is the B2C CRM where data, AI, and marketing channels work together instantly. This means you can act on real-time insights to deliver true one-to-one personalisation without the usual implementation challenges.

10 <h3>Act on better data, instantly</h3>

11 <h3>Act on better data, instantly</h3>

11 AI is only as good as the data it learns from. Klaviyo is built on a powerful data foundation that unifies every customer interaction, including clicks, purchases, and support tickets, into a<a>single, real-time profile</a>. This gives AI a complete picture of your customer, so its predictions and actions are more accurate and effective.

12 AI is only as good as the data it learns from. Klaviyo is built on a powerful data foundation that unifies every customer interaction, including clicks, purchases, and support tickets, into a<a>single, real-time profile</a>. This gives AI a complete picture of your customer, so its predictions and actions are more accurate and effective.

12 <h3>Use AI that acts, not just assists</h3>

13 <h3>Use AI that acts, not just assists</h3>

13 K:AI, which stands for Klaviyo AI, doesn’t just give you insights; it takes action. AI<a>predicts customer behaviour</a>like churn risk and Customer Lifetime Value (CLTV), then automatically builds the right segment, writes the copy, and sends the message on the best channel. This is an AI teammate that works for you 24/7.

14 K:AI, which stands for Klaviyo AI, doesn’t just give you insights; it takes action. AI<a>predicts customer behaviour</a>like churn risk and Customer Lifetime Value (CLTV), then automatically builds the right segment, writes the copy, and sends the message on the best channel. This is an AI teammate that works for you 24/7.

14 <h3>Orchestrate personalisation across every channel</h3>

15 <h3>Orchestrate personalisation across every channel</h3>

15 True personalisation is consistent everywhere. With Klaviyo, you can orchestrate AI-powered experiences across<a>email</a>,<a>SMS</a>,<a>push notifications</a>, and more, all from one place. AI understands how customers prefer to be contacted and automatically routes messages to the channel where they’re most likely to engage.

16 True personalisation is consistent everywhere. With Klaviyo, you can orchestrate AI-powered experiences across<a>email</a>,<a>SMS</a>,<a>push notifications</a>, and more, all from one place. AI understands how customers prefer to be contacted and automatically routes messages to the channel where they’re most likely to engage.

16 <h3>Continuous optimisation without manual work</h3>

17 <h3>Continuous optimisation without manual work</h3>

17 Klaviyo AI continuously tests and optimises your campaigns automatically. From send times to subject lines, AI finds what works best for each customer and applies those insights across your entire program, making your marketing smarter over time.

18 Klaviyo AI continuously tests and optimises your campaigns automatically. From send times to subject lines, AI finds what works best for each customer and applies those insights across your entire program, making your marketing smarter over time.

18 <h2>Key features of Klaviyo’s AI marketing personalisation</h2>

19 <h2>Key features of Klaviyo’s AI marketing personalisation</h2>

19 - FeatureDescriptionAvailable with KlaviyoPredictive analyticsForecast customer lifetime value (CLTV), predict next order dates, and identify churn risks to proactively target customers with the right message.✔️AI-powered content personalisationAutomatically generate on-brand email and SMS copy, subject lines, and dynamic product recommendations tailored to each user’s history and interests.✔️Smart sending and channel affinityLet AI determine the best time to send a message and the right channel (email, SMS, etc.) for each individual customer to maximise engagement.✔️Autonomous A/B testingContinuously test and optimise campaign elements like copy and send times, with AI automatically sending the winning version to drive better results.✔️AI-assisted segmentationBuild highly specific audience segments in seconds just by describing who you want to target. AI finds the right people based on all their past actions and predicted behaviours.✔️<h2>How to get started with AI marketing personalisation</h2>

20 + Feature

21 + Description

22 + Available with Klaviyo

23 + Predictive analytics

24 + Forecast customer lifetime value (CLTV), predict next order dates, and identify churn risks to proactively target customers with the right message.

25 + ✔️

26 + AI-powered content personalisation

27 + Automatically generate on-brand email and SMS copy, subject lines, and dynamic product recommendations tailored to each user’s history and interests.

28 + ✔️

29 + Smart sending and channel affinity

30 + Let AI determine the best time to send a message and the right channel (email, SMS, etc.) for each individual customer to maximise engagement.

31 + ✔️

32 + Autonomous A/B testing

33 + Continuously test and optimise campaign elements like copy and send times, with AI automatically sending the winning version to drive better results.

34 + ✔️

35 + AI-assisted segmentation

36 + Build highly specific audience segments in seconds just by describing who you want to target. AI finds the right people based on all their past actions and predicted behaviours.

37 + ✔️

38 + <h2>How to get started with AI marketing personalisation</h2>

20 <ol><li>Connect your data:Integrate your ecommerce store and other tools with Klaviyo in minutes. The 350+<a>pre-built integrations</a>start syncing your customer data immediately.</li>

39 <ol><li>Connect your data:Integrate your ecommerce store and other tools with Klaviyo in minutes. The 350+<a>pre-built integrations</a>start syncing your customer data immediately.</li>

21 <li>Let AI generate insights:Klaviyo automatically analyses your data to predict customer behaviour like customer lifetime value (CLTV) and churn risk, creating a foundation for smarter targeting.</li>

40 <li>Let AI generate insights:Klaviyo automatically analyses your data to predict customer behaviour like customer lifetime value (CLTV) and churn risk, creating a foundation for smarter targeting.</li>

22 <li>Build your first AI-powered automation:Use a<a>pre-built automation</a>, like an abandoned cart or welcome series, and let Klaviyo AI personalise the content and timing for each recipient.</li>

41 <li>Build your first AI-powered automation:Use a<a>pre-built automation</a>, like an abandoned cart or welcome series, and let Klaviyo AI personalise the content and timing for each recipient.</li>

23 <li>Launch and let it learn:Activate your campaigns and flows. Klaviyo AI will continuously<a>monitor performance</a>, test variations, and optimise your marketing to get smarter over time.</li>

42 <li>Launch and let it learn:Activate your campaigns and flows. Klaviyo AI will continuously<a>monitor performance</a>, test variations, and optimise your marketing to get smarter over time.</li>

24 </ol>Stop sending generic campaigns and start building real relationships. With Klaviyo, you can deliver the personalised experiences that customers expect and that drive sustainable growth.

43 </ol>Stop sending generic campaigns and start building real relationships. With Klaviyo, you can deliver the personalised experiences that customers expect and that drive sustainable growth.