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class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>App e integrazioni</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Risorse</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/it/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrati</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/it/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Richiedi una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Piattaforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PANORAMICA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Il CRM per il B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Scopri come il CRM di Klaviyo, pensato per la tua azienda, può aiutarti a creare relazioni durature con i clienti.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUZIONI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Scopri K:AI e potenzia gli approfondimenti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automazione marketing su tutti i canali</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Clienti più soddisfatti, più vendite</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Cosa funziona, le mosse successive,
zero distrazioni</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La CDP più semplice e intelligente per unificare e attivare i dati in tempo reale</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANALI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>App e integrazioni</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Risorse</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Home</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 3.637a.75.75 0 0 1-1.06 1.061l-3.637-3.636a.75.75 0 0 1 0-1.061" clip-rule="evenodd"></path></svg><div>Cerca</div></div></div></a></li></ul><ul class="_list_scbs5_58 _ctaList_scbs5_88"><div class="_languageSelectorContainer_scbs5_307"><div class="_languageSelector_18hva_25 _cotton_18hva_61 _drawer_18hva_18"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 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props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Riepilogo"],"eyebrowTag":[0],"headline":[0,"Guida al marketing via SMS a livello globale nel 2025"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Se invii gli SMS solo a livello locale, stai pensando troppo in piccolo.</p><p>Secondo la recente <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">ricerca di Klaviyo sul marketing via SMS, realizzata insieme a Recharge</a>, il 65% dei consumatori ha effettuato un acquisto prima del previsto dopo aver ricevuto un messaggio da un brand. Considerando questo tipo di impatto a livello internazionale, il potenziale di crescita si moltiplica.</p><p>I brand che utilizzano gli SMS su scala globale possono aumentare il coinvolgimento degli utenti, la percentuale di clic e le conversioni. Per ottenere questi risultati, però, devono attuare un piano strategico per il marketing internazionale via SMS.</p><p>Ma una localizzazione davvero efficace va oltre la traduzione dei contenuti. Serve una segmentazione intelligente, un livello di conformità specifico per ogni Paese e orari di invio basati sulla posizione geografica.</p><p>La maggior parte dei brand pensa di aver bisogno di più piattaforme e team locali per gestire tutto, ma Klaviyo semplifica gli SMS internazionali e li rende più intelligenti, combinando automazione, personalizzazione e conformità in un’unica piattaforma creata per aiutarti a crescere a livello globale.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Riepilogo</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Guida al marketing via SMS a livello globale nel 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Se invii gli SMS solo a livello locale, stai pensando troppo in piccolo.</p><p>Secondo la recente <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">ricerca di Klaviyo sul marketing via SMS, realizzata insieme a Recharge</a>, il 65% dei consumatori ha effettuato un acquisto prima del previsto dopo aver ricevuto un messaggio da un brand. Considerando questo tipo di impatto a livello internazionale, il potenziale di crescita si moltiplica.</p><p>I brand che utilizzano gli SMS su scala globale possono aumentare il coinvolgimento degli utenti, la percentuale di clic e le conversioni. Per ottenere questi risultati, però, devono attuare un piano strategico per il marketing internazionale via SMS.</p><p>Ma una localizzazione davvero efficace va oltre la traduzione dei contenuti. Serve una segmentazione intelligente, un livello di conformità specifico per ogni Paese e orari di invio basati sulla posizione geografica.</p><p>La maggior parte dei brand pensa di aver bisogno di più piattaforme e team locali per gestire tutto, ma Klaviyo semplifica gli SMS internazionali e li rende più intelligenti, combinando automazione, personalizzazione e conformità in un’unica piattaforma creata per aiutarti a crescere a livello globale.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 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component-export="AnchorLinks" renderer-url="/_astro/client.CrstduJJ.js" props="{"menuLabel":[0,"Contenuti della guida:"],"anchors":[1,[[0,{"jumpAnchorLabel":[0,"Perché gli SMS internazionali sono così importanti"],"jumpAnchorId":[0,"perché"]}],[0,{"jumpAnchorLabel":[0,"Creazione dell'elenco di iscritti agli SMS"],"jumpAnchorId":[0,"creazione"]}],[0,{"jumpAnchorLabel":[0,"Conformità del marketing via SMS"],"jumpAnchorId":[0,"SMS"]}],[0,{"jumpAnchorLabel":[0,"Localizzazione degli SMS"],"jumpAnchorId":[0,"localizzazione"]}],[0,{"jumpAnchorLabel":[0,"Messaggi SMS internazionali efficaci"],"jumpAnchorId":[0,"efficaci"]}],[0,{"jumpAnchorLabel":[0,"Integrazione degli SMS con altri canali"],"jumpAnchorId":[0,"integrazione"]}],[0,{"jumpAnchorLabel":[0,"Strategie avanzate per il marketing via SMS globale"],"jumpAnchorId":[0,"Avanzato"]}],[0,{"jumpAnchorLabel":[0,"Misurazione delle 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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Perché gli SMS internazionali sono così importanti</a></li><li><a href="#creazione" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Creazione dell'elenco di iscritti agli SMS</a></li><li><a href="#SMS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Conformità del marketing via SMS</a></li><li><a href="#localizzazione" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Localizzazione degli SMS</a></li><li><a href="#efficaci" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Messaggi SMS internazionali efficaci</a></li><li><a href="#integrazione" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Integrazione degli SMS con altri canali</a></li><li><a href="#Avanzato" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Strategie avanzate per il marketing via SMS globale</a></li><li><a href="#misurazione" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Misurazione delle prestazioni</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Perché gli SMS internazionali sono così importanti</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="perché"></div><astro-island uid="2aKcbT" prefix="r52" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Perché il marketing via SMS internazionale è importante per i brand globali"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Il marketing via SMS offre alle aziende l’opportunità di distinguersi dalla concorrenza e di entrare in contatto direttamente con il pubblico ovunque si trovino.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Perché il marketing via SMS internazionale è importante per i brand globali</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Il marketing via SMS offre alle aziende l’opportunità di distinguersi dalla concorrenza e di entrare in contatto direttamente con il pubblico ovunque si trovino.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Vivje" prefix="r53" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"In tutto il mondo, i consumatori interagiscono sui dispositivi mobili"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Secondo il <a href=\"https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing\">report sul futuro del marketing B2C</a> di Klaviyo, i consumatori di tutto il globo preferiscono fare shopping sui dispositivi mobili.</p><p>Ciò rende il <a href=\"https://www.klaviyo.com/it/products/sms-marketing\">marketing via SMS</a> mirato (per definizione nativo su mobile e incredibilmente diretto) uno dei metodi più potenti per entrare in contatto con i clienti. Non è solo veloce, ma offre anche risultati concreti.</p><p>La ricerca di Klaviyo sugli SMS, realizzata insieme a Recharge, indica che:</p><p><strong>• </strong>A livello globale, il 72% dei consumatori ha effettuato un acquisto dopo aver ricevuto un messaggio da un brand.</p><p><strong>• </strong>A livello globale, il 72% dei consumatori è disposto a ricevere almeno un SMS a settimana dai brand.</p><p><strong>• </strong>In Europa, il 46% delle persone è disposto a ricevere un messaggio più di una volta alla settimana dai propri brand preferiti.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">In tutto il mondo, i consumatori interagiscono sui dispositivi mobili</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Secondo il <a href="https://www.klaviyo.com/uk/marketing-resources/future-of-consumer-marketing">report sul futuro del marketing B2C</a> di Klaviyo, i consumatori di tutto il globo preferiscono fare shopping sui dispositivi mobili.</p><p>Ciò rende il <a href="https://www.klaviyo.com/it/products/sms-marketing">marketing via SMS</a> mirato (per definizione nativo su mobile e incredibilmente diretto) uno dei metodi più potenti per entrare in contatto con i clienti. Non è solo veloce, ma offre anche risultati concreti.</p><p>La ricerca di Klaviyo sugli SMS, realizzata insieme a Recharge, indica che:</p><p><strong>• </strong>A livello globale, il 72% dei consumatori ha effettuato un acquisto dopo aver ricevuto un messaggio da un brand.</p><p><strong>• </strong>A livello globale, il 72% dei consumatori è disposto a ricevere almeno un SMS a settimana dai brand.</p><p><strong>• </strong>In Europa, il 46% delle persone è disposto a ricevere un messaggio più di una volta alla settimana dai propri brand preferiti.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1sSHcN" prefix="r54" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Il marketing via SMS offre personalizzazione per ogni mercato"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Le differenze di aspettative in base alle varie aree geografiche, mostrate nella ricerca sul marketing via SMS di Klaviyo con Recharge, dimostrano che le campagne universali non funzionano. Con gli SMS, invece, puoi adattare il marketing secondo le varie peculiarità dei mercati. </p><p><strong>• </strong>In Nord America, il 30% dei consumatori afferma che gli SMS sono il modo preferito per ricevere comunicazioni dai brand. Gli acquirenti preferiscono messaggi promozionali regolari e sono generalmente più aperti a comunicazioni frequenti. </p><p><strong>• </strong>In Europa, gli acquirenti sono ancora più coinvolti: il 46% si iscrive a 4 o più elenchi SMS e quasi un quarto ha effettuato un acquisto via SMS 4-5 volte nell’ultimo anno, più di qualsiasi altra area geografica.</p><p><strong>• </strong>I consumatori dell’Asia Pacifica (APAC) amano le offerte, ma non vogliono ricevere troppi messaggi. Mentre il 66% afferma che gli sconti sono ciò che apprezzano di più, molti preferiscono un solo messaggio a settimana.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Il marketing via SMS offre personalizzazione per ogni mercato</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le differenze di aspettative in base alle varie aree geografiche, mostrate nella ricerca sul marketing via SMS di Klaviyo con Recharge, dimostrano che le campagne universali non funzionano. Con gli SMS, invece, puoi adattare il marketing secondo le varie peculiarità dei mercati. </p><p><strong>• </strong>In Nord America, il 30% dei consumatori afferma che gli SMS sono il modo preferito per ricevere comunicazioni dai brand. Gli acquirenti preferiscono messaggi promozionali regolari e sono generalmente più aperti a comunicazioni frequenti. </p><p><strong>• </strong>In Europa, gli acquirenti sono ancora più coinvolti: il 46% si iscrive a 4 o più elenchi SMS e quasi un quarto ha effettuato un acquisto via SMS 4-5 volte nell’ultimo anno, più di qualsiasi altra area geografica.</p><p><strong>• </strong>I consumatori dell’Asia Pacifica (APAC) amano le offerte, ma non vogliono ricevere troppi messaggi. Mentre il 66% afferma che gli sconti sono ciò che apprezzano di più, molti preferiscono un solo messaggio a settimana.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="creazione"></div><astro-island uid="ZzAUpG" prefix="r56" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Creazione di un elenco internazionale di iscritti agli SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Per far crescere il tuo elenco di iscritti agli SMS a livello globale devi comprendere le differenze tra un Paese e l’altro. Devi inoltre gestire e ottimizzare l’elenco, tenendo conto dei diversi segmenti di pubblico e delle normative sulla conformità.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Creazione di un elenco internazionale di iscritti agli SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Per far crescere il tuo elenco di iscritti agli SMS a livello globale devi comprendere le differenze tra un Paese e l’altro. Devi inoltre gestire e ottimizzare l’elenco, tenendo conto dei diversi segmenti di pubblico e delle normative sulla conformità.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="kg6gP" prefix="r57" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Segui le procedure consigliate per i moduli di iscrizione agli SMS internazionali"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Per assicurarti che i tuoi moduli d’iscrizione agli SMS e le relative procedure siano progettati per crescere su scala globale, segui queste procedure consigliate:</p><p><strong>• Semplifica la procedura d’iscrizione.</strong> Assicurati che il modulo d’iscrizione sia breve e facile da completare, verificando i campi utilizzati. Più campi funzionano bene per alcuni brand e casi d’uso, mentre per altri è meglio ridurli il più possibile. </p><p><strong>• Offri informazioni chiare sull’opt-in e sulle call-to-action.</strong> Guadagna la fiducia dei tuoi utenti grazie alla trasparenza su ciò che comporta l’iscrizione e sulla frequenza degli SMS, che si tratti di offerte esclusive, lanci di nuovi prodotti o messaggi transazionali, come l’aggiornamento degli ordini. </p><p><strong>• Crea moduli d’iscrizione e informative sul consenso multilingue.</strong> Massimizza il coinvolgimento globale degli utenti e rispetta la conformità grazie a moduli d’iscrizione e informative sul consenso in più lingue. </p><p><strong>• Concentrati sul design mobile-first.</strong> Visto che la maggior parte degli utenti si iscrive tramite dispositivi mobili, i moduli devono essere efficienti e caricarsi rapidamente. Progetta pop-up e banner ottimizzati per i dispositivi mobili. </p><p><strong>• Localizza i moduli d’iscrizione.</strong> Utilizza Klaviyo per <a href=\"https://help.klaviyo.com/hc/it-it/articles/360026474752\">personalizzare il modulo d’iscrizione</a> in base alla posizione, offrendo così una messaggistica più mirata.</p><p><strong>• Mostra il modulo d’iscrizione al momento giusto.</strong> L’<a href=\"https://help.klaviyo.com/hc/it-it/articles/21404829361691\">ottimizzazione dei moduli</a> di Klaviyo, basata sull’IA, testa diversi tempi di visualizzazione per determinare l’opzione più efficace per ogni modulo d’iscrizione. Una volta individuato il momento perfetto, il tuo modulo d’iscrizione si aggiorna automaticamente e viene pubblicato online, assicurando che il tuo pubblico lo veda al momento giusto.</p><p><strong>• Controlla lo stato del consenso.</strong> Prima di inviare messaggi SMS, verifica che i destinatari abbiano effettuato l’opt-in o, meglio ancora, utilizza uno strumento che lo faccia al posto tuo. Con Klaviyo puoi facilmente controllare lo stato del consenso all’interno dei profili, in modo da contattare solo le persone che hanno acconsentito all’invio di messaggi.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Segui le procedure consigliate per i moduli di iscrizione agli SMS internazionali</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Per assicurarti che i tuoi moduli d’iscrizione agli SMS e le relative procedure siano progettati per crescere su scala globale, segui queste procedure consigliate:</p><p><strong>• Semplifica la procedura d’iscrizione.</strong> Assicurati che il modulo d’iscrizione sia breve e facile da completare, verificando i campi utilizzati. Più campi funzionano bene per alcuni brand e casi d’uso, mentre per altri è meglio ridurli il più possibile. </p><p><strong>• Offri informazioni chiare sull’opt-in e sulle call-to-action.</strong> Guadagna la fiducia dei tuoi utenti grazie alla trasparenza su ciò che comporta l’iscrizione e sulla frequenza degli SMS, che si tratti di offerte esclusive, lanci di nuovi prodotti o messaggi transazionali, come l’aggiornamento degli ordini. </p><p><strong>• Crea moduli d’iscrizione e informative sul consenso multilingue.</strong> Massimizza il coinvolgimento globale degli utenti e rispetta la conformità grazie a moduli d’iscrizione e informative sul consenso in più lingue. </p><p><strong>• Concentrati sul design mobile-first.</strong> Visto che la maggior parte degli utenti si iscrive tramite dispositivi mobili, i moduli devono essere efficienti e caricarsi rapidamente. Progetta pop-up e banner ottimizzati per i dispositivi mobili. </p><p><strong>• Localizza i moduli d’iscrizione.</strong> Utilizza Klaviyo per <a href="https://help.klaviyo.com/hc/it-it/articles/360026474752">personalizzare il modulo d’iscrizione</a> in base alla posizione, offrendo così una messaggistica più mirata.</p><p><strong>• Mostra il modulo d’iscrizione al momento giusto.</strong> L’<a href="https://help.klaviyo.com/hc/it-it/articles/21404829361691">ottimizzazione dei moduli</a> di Klaviyo, basata sull’IA, testa diversi tempi di visualizzazione per determinare l’opzione più efficace per ogni modulo d’iscrizione. Una volta individuato il momento perfetto, il tuo modulo d’iscrizione si aggiorna automaticamente e viene pubblicato online, assicurando che il tuo pubblico lo veda al momento giusto.</p><p><strong>• Controlla lo stato del consenso.</strong> Prima di inviare messaggi SMS, verifica che i destinatari abbiano effettuato l’opt-in o, meglio ancora, utilizza uno strumento che lo faccia al posto tuo. Con Klaviyo puoi facilmente controllare lo stato del consenso all’interno dei profili, in modo da contattare solo le persone che hanno acconsentito all’invio di messaggi.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1YiSkG" prefix="r58" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Fai crescere il tuo elenco globale di iscritti agli SMS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Per acquisire iscritti agli SMS su scala globale devi raggiungere il tuo pubblico ovunque si trovi, sia fisicamente sia online.</p><p>Ad esempio, se esponi i codici QR nel punto vendita fisico oppure li aggiungi agli scontrini o alle confezioni, permetti ai clienti di iscriversi in pochi secondi utilizzando solo i loro telefoni, aggregando così le esperienze online e offline.</p><p>E non dimenticare di sfruttare gli altri canali in cui le persone potrebbero non conoscere il tuo programma SMS. Condividi le promozioni sui social media, come gli omaggi per chi si iscrive agli SMS, oppure <a href=\"https://help.klaviyo.com/hc/it-it/articles/360059544911\">condividi i link nelle Instagram Stories</a> con il modulo d’iscrizione agli SMS.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Fai crescere il tuo elenco globale di iscritti agli SMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Per acquisire iscritti agli SMS su scala globale devi raggiungere il tuo pubblico ovunque si trovi, sia fisicamente sia online.</p><p>Ad esempio, se esponi i codici QR nel punto vendita fisico oppure li aggiungi agli scontrini o alle confezioni, permetti ai clienti di iscriversi in pochi secondi utilizzando solo i loro telefoni, aggregando così le esperienze online e offline.</p><p>E non dimenticare di sfruttare gli altri canali in cui le persone potrebbero non conoscere il tuo programma SMS. Condividi le promozioni sui social media, come gli omaggi per chi si iscrive agli SMS, oppure <a href="https://help.klaviyo.com/hc/it-it/articles/360059544911">condividi i link nelle Instagram Stories</a> con il modulo d’iscrizione agli SMS.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="SMS"></div><astro-island uid="Z2raPBJ" prefix="r60" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Semplifica la conformità al marketing via SMS a livello globale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Il marketing internazionale via SMS apre enormi opportunità, sia che tu stia gestendo il marketing via SMS per l’e-commerce o un marchio globale del settore ricettivo. Tuttavia, comporta anche delle complessità per quanto riguarda gli aspetti legali: ciò che è conforme in un Paese potrebbe infatti non esserlo in un altro.</p><p>Le diverse normative, come il TCPA negli Stati Uniti e il GDPR nell’UE, richiedono un consenso chiaro ed esplicito prima di inviare qualsiasi messaggio. Visto che le regole sono in continua evoluzione in ogni parte del mondo, <a href=\"https://www.klaviyo.com/it/products/sms-marketing/compliance/guide\">rispettare la conformità</a> può diventare stressante. Ecco alcuni suggerimenti per espandere il tuo programma di marketing via SMS riducendo i rischi legati alla conformità.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Semplifica la conformità al marketing via SMS a livello globale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Il marketing internazionale via SMS apre enormi opportunità, sia che tu stia gestendo il marketing via SMS per l’e-commerce o un marchio globale del settore ricettivo. Tuttavia, comporta anche delle complessità per quanto riguarda gli aspetti legali: ciò che è conforme in un Paese potrebbe infatti non esserlo in un altro.</p><p>Le diverse normative, come il TCPA negli Stati Uniti e il GDPR nell’UE, richiedono un consenso chiaro ed esplicito prima di inviare qualsiasi messaggio. Visto che le regole sono in continua evoluzione in ogni parte del mondo, <a href="https://www.klaviyo.com/it/products/sms-marketing/compliance/guide">rispettare la conformità</a> può diventare stressante. Ecco alcuni suggerimenti per espandere il tuo programma di marketing via SMS riducendo i rischi legati alla conformità.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1DD6sk" prefix="r61" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Affidati a una tecnologia con conformità e localizzazione integrate"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Con una piattaforma come Klaviyo CRM B2C, che offre la <a href=\"https://www.klaviyo.com/it/products/sms-marketing/compliance\">conformità degli SMS integrata</a>, puoi ampliare il tuo marketing globale via SMS con maggiore tranquillità. Klaviyo supporta gli SMS in oltre 19 Paesi con una gamma di funzionalità integrate per la conformità e la localizzazione, tra cui:</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/it-it/articles/4408737146651\">Applicazione delle ore di pausa</a> in base al fuso orario</p><p><strong>• </strong>Moduli d’iscrizione via SMS specifici per ogni Paese e area geografica, con informativa sul consenso integrata</p><p><strong>• </strong>Impostazioni predefinite che aggiungono automaticamente l’informativa per l’opt-out o i link in base a ciascun Paese</p><p><strong>• </strong><a href=\"https://help.klaviyo.com/hc/it-it/articles/17252552814875\">Verifica dell’età</a> per i settori regolati in diversi Paesi </p><p><strong>• </strong>Regole per il consenso su misura per ogni Paese (incluso il doppio opt-in)</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Affidati a una tecnologia con conformità e localizzazione integrate</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Con una piattaforma come Klaviyo CRM B2C, che offre la <a href="https://www.klaviyo.com/it/products/sms-marketing/compliance">conformità degli SMS integrata</a>, puoi ampliare il tuo marketing globale via SMS con maggiore tranquillità. Klaviyo supporta gli SMS in oltre 19 Paesi con una gamma di funzionalità integrate per la conformità e la localizzazione, tra cui:</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/it-it/articles/4408737146651">Applicazione delle ore di pausa</a> in base al fuso orario</p><p><strong>• </strong>Moduli d’iscrizione via SMS specifici per ogni Paese e area geografica, con informativa sul consenso integrata</p><p><strong>• </strong>Impostazioni predefinite che aggiungono automaticamente l’informativa per l’opt-out o i link in base a ciascun Paese</p><p><strong>• </strong><a href="https://help.klaviyo.com/hc/it-it/articles/17252552814875">Verifica dell’età</a> per i settori regolati in diversi Paesi </p><p><strong>• </strong>Regole per il consenso su misura per ogni Paese (incluso il doppio opt-in)</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="23Ummk" prefix="r62" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Raccolta del consenso transazionale vs. promozionale"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Per inviare sia i messaggi di marketing che quelli transazionali, devi prima <a href=\"https://help.klaviyo.com/hc/it-it/articles/360035056972\">ottenere il consenso di chi li riceverà</a>. Tuttavia, trattarli allo stesso modo potrebbe limitare la tua strategia di messaggistica.</p><p>Klaviyo rende tutto più semplice: puoi raccogliere e gestire il consenso transazionale separatamente, assicurandoti che le persone ricevano solo ciò per cui si sono iscritte, rispettando la conformità a livello globale.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Raccolta del consenso transazionale vs. promozionale</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Per inviare sia i messaggi di marketing che quelli transazionali, devi prima <a href="https://help.klaviyo.com/hc/it-it/articles/360035056972">ottenere il consenso di chi li riceverà</a>. Tuttavia, trattarli allo stesso modo potrebbe limitare la tua strategia di messaggistica.</p><p>Klaviyo rende tutto più semplice: puoi raccogliere e gestire il consenso transazionale separatamente, assicurandoti che le persone ricevano solo ciò per cui si sono iscritte, rispettando la conformità a livello globale.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="17bWx5" prefix="r63" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Gestisci la deliverability tra i diversi operatori internazionali"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Considerate le diverse normative, le regole di ciascun operatore e i filtri anti-spam locali, non è semplice capire se i messaggi vengono effettivamente ricevuti dagli iscritti oltre confine.</p><p><a href=\"https://help.klaviyo.com/hc/it-it/articles/21206358003355\">L’Hub per la deliverability degli SMS di Klaviyo</a> fornisce approfondimenti in tempo reale, come i tassi di deliverability su diverse aree geografiche e campagne. Inoltre, identifica i problemi di deliverability per aiutarti ad adattare la tua strategia, ottenere prestazioni migliori e mantenere una forte reputazione come mittente in ogni mercato.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Gestisci la deliverability tra i diversi operatori internazionali</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Considerate le diverse normative, le regole di ciascun operatore e i filtri anti-spam locali, non è semplice capire se i messaggi vengono effettivamente ricevuti dagli iscritti oltre confine.</p><p><a href="https://help.klaviyo.com/hc/it-it/articles/21206358003355">L’Hub per la deliverability degli SMS di Klaviyo</a> fornisce approfondimenti in tempo reale, come i tassi di deliverability su diverse aree geografiche e campagne. Inoltre, identifica i problemi di deliverability per aiutarti ad adattare la tua strategia, ottenere prestazioni migliori e mantenere una forte reputazione come mittente in ogni mercato.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="localizzazione"></div><astro-island uid="Z1IkeRk" prefix="r65" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Strategie di localizzazione per il marketing globale via SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Le persone sono più propense a fidarsi e a interagire con i messaggi SMS che riflettono la loro cultura e parlano la loro lingua.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Strategie di localizzazione per il marketing globale via SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le persone sono più propense a fidarsi e a interagire con i messaggi SMS che riflettono la loro cultura e parlano la loro lingua.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zll892" prefix="r66" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Invia messaggi agli iscritti nella loro lingua madre, al momento giusto"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p><a href=\"https://help.klaviyo.com/hc/it-it/articles/115005239028\">Raccogli le preferenze linguistiche</a> in modo da poter <a href=\"https://help.klaviyo.com/hc/it-it/articles/23740503987099\">localizzare gli SMS</a>, inviarli nella lingua madre dei destinatari e utilizzare riferimenti locali che risultino del tutto naturali a chi li legge.</p><p>Con Klaviyo puoi attivare automaticamente dei <a href=\"https://help.klaviyo.com/hc/it-it/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9\">flussi di SMS specifici per Paese</a> in base alla posizione dei clienti. In questo modo i destinatari possono ricevere contenuti su misura per loro, inclusi consigli sui prodotti e informative sulla privacy basate sulle norme dei loro Paesi.</p><p>Tieni presente che anche i limiti dei caratteri possono variare da una lingua all’altra. Mentre i messaggi SMS in genere consentono 160 caratteri, i caratteri speciali o le lettere non latine (come quelle in giapponese o arabo) possono ridurre tale limite.</p><p>E quando parliamo di localizzazione non ci riferiamo semplicemente alla lingua. Si tratta anche di inviare i messaggi al momento giusto. Grazie alla funzione <a href=\"https://help.klaviyo.com/hc/it-it/articles/360029794371\">Smart Send Time di Klaviyo</a>, puoi programmare i messaggi in base al fuso orario per assicurarti che arrivino quando è più probabile che le persone siano disposte a interagire.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Invia messaggi agli iscritti nella loro lingua madre, al momento giusto</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://help.klaviyo.com/hc/it-it/articles/115005239028">Raccogli le preferenze linguistiche</a> in modo da poter <a href="https://help.klaviyo.com/hc/it-it/articles/23740503987099">localizzare gli SMS</a>, inviarli nella lingua madre dei destinatari e utilizzare riferimenti locali che risultino del tutto naturali a chi li legge.</p><p>Con Klaviyo puoi attivare automaticamente dei <a href="https://help.klaviyo.com/hc/it-it/articles/25592459905051#h_01HXF1SAJ4VP00MW3SHHGZ9PE9">flussi di SMS specifici per Paese</a> in base alla posizione dei clienti. In questo modo i destinatari possono ricevere contenuti su misura per loro, inclusi consigli sui prodotti e informative sulla privacy basate sulle norme dei loro Paesi.</p><p>Tieni presente che anche i limiti dei caratteri possono variare da una lingua all’altra. Mentre i messaggi SMS in genere consentono 160 caratteri, i caratteri speciali o le lettere non latine (come quelle in giapponese o arabo) possono ridurre tale limite.</p><p>E quando parliamo di localizzazione non ci riferiamo semplicemente alla lingua. Si tratta anche di inviare i messaggi al momento giusto. Grazie alla funzione <a href="https://help.klaviyo.com/hc/it-it/articles/360029794371">Smart Send Time di Klaviyo</a>, puoi programmare i messaggi in base al fuso orario per assicurarti che arrivino quando è più probabile che le persone siano disposte a interagire.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZuEVDB" prefix="r67" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Segmenta per Paese, engagement e interessi"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>I segmenti di pubblico globali non si comportano allo stesso modo e nemmeno i tuoi messaggi SMS dovrebbero farlo. La segmentazione è fondamentale per promuovere il coinvolgimento degli utenti su larga scala.</p><p>Klaviyo semplifica la <a href=\"https://www.klaviyo.com/it/features/segmentation\">segmentazione dei clienti</a> per Paese o area geografica, poi abbina filtri basati sui comportamenti e sulle preferenze per personalizzare ulteriormente i messaggi. I segmenti SMS possono aiutarti a personalizzare meglio i tuoi messaggi in base a: </p><p><strong>• </strong>Livelli di coinvolgimento degli utenti </p><p><strong>• </strong>Stato VIP </p><p><strong>• </strong>Preferenze di marketing (come avvisi su nuovi prodotti o saldi)</p><p><strong>• </strong>Collezioni di prodotti, hobby e interessi</p><p><strong>• </strong>Canali preferiti </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Segmenta per Paese, engagement e interessi</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>I segmenti di pubblico globali non si comportano allo stesso modo e nemmeno i tuoi messaggi SMS dovrebbero farlo. La segmentazione è fondamentale per promuovere il coinvolgimento degli utenti su larga scala.</p><p>Klaviyo semplifica la <a href="https://www.klaviyo.com/it/features/segmentation">segmentazione dei clienti</a> per Paese o area geografica, poi abbina filtri basati sui comportamenti e sulle preferenze per personalizzare ulteriormente i messaggi. I segmenti SMS possono aiutarti a personalizzare meglio i tuoi messaggi in base a: </p><p><strong>• </strong>Livelli di coinvolgimento degli utenti </p><p><strong>• </strong>Stato VIP </p><p><strong>• </strong>Preferenze di marketing (come avvisi su nuovi prodotti o saldi)</p><p><strong>• </strong>Collezioni di prodotti, hobby e interessi</p><p><strong>• </strong>Canali preferiti </p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="efficaci"></div><astro-island uid="1xGrf8" prefix="r69" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Creazione di messaggi SMS efficaci per il pubblico internazionale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Anche nel caso tu abbia scelto la messaggistica SMS in massa a livello internazionale, le migliori campagne SMS e i migliori flussi automatizzati iniziano tutti con una cosa: la pertinenza. Le persone sono pronte ad annullare l’iscrizione se i tuoi messaggi mancano il bersaglio: il <a href=\"https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report\">report sul sentiment dei consumatori in materia di marketing via SMS</a> di Klaviyo indica che il 73% degli iscritti annulla l’iscrizione quando riceve troppi messaggi e che il 62% abbandona il brand quando i messaggi risultano inutili. </p><p>La personalizzazione dei messaggi internazionali, invece, genera valore. Il marchio di moda <a href=\"https://www.decjuba.com.au/\">DECJUBA</a>, attivo in Australia e Nuova Zelanda, ha registrato un <a href=\"https://www.klaviyo.com/au/customers/case-studies/decjuba\">aumento del 34% su base annua delle entrate</a> generate dai flussi di Klaviyo, in parte grazie alla segmentazione intelligente degli SMS. Ad esempio, ha escluso dall’invio i messaggi dei clienti convertiti di recente per evitare di saturare la comunicazione. </p><p>Tempestivo, mirato e di valore: queste sono le tre caratteristiche d’oro per ogni SMS. Se vuoi coinvolgere attivamente i tuoi iscritti internazionali, segui queste procedure consigliate per la messaggistica SMS:</p><p><strong>• Effettua test A/B a livello internazionale.</strong><a href=\"https://help.klaviyo.com/hc/it-it/articles/4406796460443\">Esegui test A/B</a> su ogni aspetto per vedere cosa funziona meglio in ogni Paese. Con Klaviyo puoi effettuare il test A/B su tutto, dalle call-to-action alle immagini, passando per emoji e ora di invio. </p><p><strong>• Personalizza su larga scala.</strong> Secondo il report sul futuro del marketing B2C, il 74% dei consumatori si aspetta esperienze più personalizzate dai brand nel 2025. Per aiutarti a soddisfare queste aspettative, <a href=\"https://www.klaviyo.com/it/solutions/customer-data-platform\">Klaviyo Data Platform</a> unifica i dati dei clienti da tutti i punti di contatto per creare profili cliente dettagliati, in modo da poter inviare messaggi di testo personalizzati in base a ogni interazione <em>e</em> alla posizione del cliente. </p><p><strong>• Segmenta per Paese o area geografica.</strong> Grazie agli strumenti per la segmentazione degli SMS di Klaviyo, puoi raggruppare il pubblico per Paese, lingua e abitudini di acquisto, offrendo così contenuti di maggiore interesse. </p><p><strong>• Localizza le promozioni e le offerte.</strong> Personalizza i tuoi messaggi promozionali includendo la valuta locale del cliente, i prodotti culturalmente rilevanti e <a href=\"https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar\">gli sconti per le festività locali</a>. </p><p><strong>• Sfrutta l’IA per velocizzare tutto.</strong> Personalizza i messaggi in pochi secondi con <a href=\"https://help.klaviyo.com/hc/it-it/articles/10039353259163\">l’assistente SMS</a> basato sull’IA di Klaviyo, che genera testi personalizzati in base al tuo brand e agli obiettivi del messaggio.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Creazione di messaggi SMS efficaci per il pubblico internazionale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Anche nel caso tu abbia scelto la messaggistica SMS in massa a livello internazionale, le migliori campagne SMS e i migliori flussi automatizzati iniziano tutti con una cosa: la pertinenza. Le persone sono pronte ad annullare l’iscrizione se i tuoi messaggi mancano il bersaglio: il <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">report sul sentiment dei consumatori in materia di marketing via SMS</a> di Klaviyo indica che il 73% degli iscritti annulla l’iscrizione quando riceve troppi messaggi e che il 62% abbandona il brand quando i messaggi risultano inutili. </p><p>La personalizzazione dei messaggi internazionali, invece, genera valore. Il marchio di moda <a href="https://www.decjuba.com.au/">DECJUBA</a>, attivo in Australia e Nuova Zelanda, ha registrato un <a href="https://www.klaviyo.com/au/customers/case-studies/decjuba">aumento del 34% su base annua delle entrate</a> generate dai flussi di Klaviyo, in parte grazie alla segmentazione intelligente degli SMS. Ad esempio, ha escluso dall’invio i messaggi dei clienti convertiti di recente per evitare di saturare la comunicazione. </p><p>Tempestivo, mirato e di valore: queste sono le tre caratteristiche d’oro per ogni SMS. Se vuoi coinvolgere attivamente i tuoi iscritti internazionali, segui queste procedure consigliate per la messaggistica SMS:</p><p><strong>• Effettua test A/B a livello internazionale.</strong><a href="https://help.klaviyo.com/hc/it-it/articles/4406796460443">Esegui test A/B</a> su ogni aspetto per vedere cosa funziona meglio in ogni Paese. Con Klaviyo puoi effettuare il test A/B su tutto, dalle call-to-action alle immagini, passando per emoji e ora di invio. </p><p><strong>• Personalizza su larga scala.</strong> Secondo il report sul futuro del marketing B2C, il 74% dei consumatori si aspetta esperienze più personalizzate dai brand nel 2025. Per aiutarti a soddisfare queste aspettative, <a href="https://www.klaviyo.com/it/solutions/customer-data-platform">Klaviyo Data Platform</a> unifica i dati dei clienti da tutti i punti di contatto per creare profili cliente dettagliati, in modo da poter inviare messaggi di testo personalizzati in base a ogni interazione <em>e</em> alla posizione del cliente. </p><p><strong>• Segmenta per Paese o area geografica.</strong> Grazie agli strumenti per la segmentazione degli SMS di Klaviyo, puoi raggruppare il pubblico per Paese, lingua e abitudini di acquisto, offrendo così contenuti di maggiore interesse. </p><p><strong>• Localizza le promozioni e le offerte.</strong> Personalizza i tuoi messaggi promozionali includendo la valuta locale del cliente, i prodotti culturalmente rilevanti e <a href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar">gli sconti per le festività locali</a>. </p><p><strong>• Sfrutta l’IA per velocizzare tutto.</strong> Personalizza i messaggi in pochi secondi con <a href="https://help.klaviyo.com/hc/it-it/articles/10039353259163">l’assistente SMS</a> basato sull’IA di Klaviyo, che genera testi personalizzati in base al tuo brand e agli obiettivi del messaggio.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="integrazione"></div><astro-island uid="1i08mT" prefix="r71" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Integrazione degli SMS globali nel marketing omnicanale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>I clienti B2C non amano i messaggi contrastanti: vogliono un’esperienza unificata, indipendentemente da dove interagiscono con il tuo brand. Il report sul futuro del marketing B2C di Klaviyo ha constatato che i prezzi e le promozioni incoerenti rappresentano il principale motivo di frustrazione per i clienti che acquistano su vari canali. Per questo motivo, la tua strategia globale di SMS dovrebbe allinearsi con la tua strategia di marketing generale.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Integrazione degli SMS globali nel marketing omnicanale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>I clienti B2C non amano i messaggi contrastanti: vogliono un’esperienza unificata, indipendentemente da dove interagiscono con il tuo brand. Il report sul futuro del marketing B2C di Klaviyo ha constatato che i prezzi e le promozioni incoerenti rappresentano il principale motivo di frustrazione per i clienti che acquistano su vari canali. Per questo motivo, la tua strategia globale di SMS dovrebbe allinearsi con la tua strategia di marketing generale.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Rclqi" prefix="r72" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Connetti tutte le tue attività di marketing grazie a una piattaforma unificata"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Sai qual è il metodo migliore per evitare che le campagne di marketing risultino scollegate tra di loro? Utilizzare una piattaforma unificata che sincronizza tutti i canali, dai social media a <a href=\"https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration\">e-mail e SMS</a>, per creare un’esperienza cliente coesa su tutti i canali.</p><p>Grazie a una piattaforma multicanale avanzata<a href=\"https://www.klaviyo.com/it/solutions/marketing-automation\"> per l’automazione marketing</a> puoi: </p><p><strong>• </strong>Creare e gestire messaggi di marketing su diversi canali, mappando anche il percorso del cliente. </p><p><strong>• </strong>Gestire la messaggistica SMS, le promozioni e il branding insieme alle tue campagne via e-mail e social media.</p><p><strong>• </strong>Monitorare le interazioni con i clienti in tutti i punti di contatto e garantire un’attribuzione accurata delle conversioni per ottenere una panoramica più chiara delle prestazioni generate da ciascun canale.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Connetti tutte le tue attività di marketing grazie a una piattaforma unificata</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Sai qual è il metodo migliore per evitare che le campagne di marketing risultino scollegate tra di loro? Utilizzare una piattaforma unificata che sincronizza tutti i canali, dai social media a <a href="https://www.klaviyo.com/uk/marketing-resources/email-sms-marketing-integration">e-mail e SMS</a>, per creare un’esperienza cliente coesa su tutti i canali.</p><p>Grazie a una piattaforma multicanale avanzata<a href="https://www.klaviyo.com/it/solutions/marketing-automation"> per l’automazione marketing</a> puoi: </p><p><strong>• </strong>Creare e gestire messaggi di marketing su diversi canali, mappando anche il percorso del cliente. </p><p><strong>• </strong>Gestire la messaggistica SMS, le promozioni e il branding insieme alle tue campagne via e-mail e social media.</p><p><strong>• </strong>Monitorare le interazioni con i clienti in tutti i punti di contatto e garantire un’attribuzione accurata delle conversioni per ottenere una panoramica più chiara delle prestazioni generate da ciascun canale.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1Wb1s4" prefix="r73" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Allinea gli SMS con i social media e gli altri canali"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Sfruttare il web e i social insieme alla tua campagna SMS globale crea una strategia efficace e integrata: pensa agli annunci sui social media che promuovono <a href=\"https://help.klaviyo.com/hc/it-it/articles/14104388043931\">link per iscriversi agli SMS</a> o alle finestre pop-up sul sito e ai flussi di benvenuto su misura per una specifica fonte di acquisizione.</p><p>L’utilizzo di questi canali in sinergia amplifica la portata e la rilevanza delle tue comunicazioni, offrendo ai clienti un’esperienza più coesa ovunque interagiscano con il tuo brand.</p><p>Il marchio di intimo maschile <a href=\"https://2xist.com/\">2xist</a>, per esempio, utilizza Klaviyo per e-mail, SMS e dati analitici. La strategia basata sul marketing omnicanale del brand ruota attorno all’analisi RFM, con flussi per la fidelizzazione orientati su segmenti specifici e campagne di remarketing su Meta. I risultati parlano da soli: con l’analisi del pubblico basata su RFM, l’azienda ha ottenuto una <a href=\"https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp\">crescita del 61% su base annua del ROAS di Facebook</a>.</p><p>“Il fatto di poter raggruppare e-mail, SMS e Marketing Analytics grazie a Klaviyo ci aiuta ad allineare i dati, estrarre i report… tutto, praticamente”, racconta Christopher Peek, Digital Marketing Director di <a href=\"https://www.moret.com/\">The Moret Group</a>, proprietario di 2xist. “Non devo estrarre 3 report diversi da 3 piattaforme differenti e cercare di collegare tutto. Posso accedere e controllare facilmente le prestazioni di ciascun messaggio con ogni segmento di analisi RFM”.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Allinea gli SMS con i social media e gli altri canali</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Sfruttare il web e i social insieme alla tua campagna SMS globale crea una strategia efficace e integrata: pensa agli annunci sui social media che promuovono <a href="https://help.klaviyo.com/hc/it-it/articles/14104388043931">link per iscriversi agli SMS</a> o alle finestre pop-up sul sito e ai flussi di benvenuto su misura per una specifica fonte di acquisizione.</p><p>L’utilizzo di questi canali in sinergia amplifica la portata e la rilevanza delle tue comunicazioni, offrendo ai clienti un’esperienza più coesa ovunque interagiscano con il tuo brand.</p><p>Il marchio di intimo maschile <a href="https://2xist.com/">2xist</a>, per esempio, utilizza Klaviyo per e-mail, SMS e dati analitici. La strategia basata sul marketing omnicanale del brand ruota attorno all’analisi RFM, con flussi per la fidelizzazione orientati su segmenti specifici e campagne di remarketing su Meta. I risultati parlano da soli: con l’analisi del pubblico basata su RFM, l’azienda ha ottenuto una <a href="https://www.klaviyo.com/uk/customers/case-studies/2xist-cdp">crescita del 61% su base annua del ROAS di Facebook</a>.</p><p>“Il fatto di poter raggruppare e-mail, SMS e Marketing Analytics grazie a Klaviyo ci aiuta ad allineare i dati, estrarre i report… tutto, praticamente”, racconta Christopher Peek, Digital Marketing Director di <a href="https://www.moret.com/">The Moret Group</a>, proprietario di 2xist. “Non devo estrarre 3 report diversi da 3 piattaforme differenti e cercare di collegare tutto. Posso accedere e controllare facilmente le prestazioni di ciascun messaggio con ogni segmento di analisi RFM”.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Avanzato"></div><astro-island uid="Z18bs3h" prefix="r75" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Strategie avanzate per il marketing globale via SMS"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Per distinguersi in un mercato ormai globale, la tua strategia di marketing via messaggi di testo deve essere all’avanguardia, personalizzata e scalabile. </p><p>L’implementazione di strategie avanzate globali per gli SMS offre molteplici opportunità per migliorare l’esperienza del cliente. Raggiungendo e convertendo i clienti internazionali in modo sempre più efficace, potrai aumentare il ritorno sull’investimento.&nbsp; </p><p>Invece di personalizzare le comunicazioni usando semplicemente il nome di ogni cliente, implementa queste strategie avanzate per prolungare l’impatto positivo sui tuoi clienti internazionali.</p><p><strong>• Coinvolgi gli iscritti con le conversazioni bidirezionali.</strong> L’uso degli SMS bidirezionali fa sì che i messaggi assomiglino più a conversazioni reali che a comunicazioni generiche, e instaura relazioni più forti perché invita all’interazione. Attraverso le <a href=\"https://www.klaviyo.com/it/products/sms-marketing/automation\">conversazioni automatizzate via SMS</a> di Klaviyo puoi aggiungere tutti questi tocchi personali automaticamente e su larga scala.</p><p><strong>• Automatizza le conversazioni via SMS con funzionalità multilingue.</strong> Quando le persone non capiscono i tuoi messaggi, è più probabile che decidano di annullare l’iscrizione. Le automazioni SMS multilingue possono ridurre il tasso di annullamento dell’iscrizione e instaurare un rapporto di fiducia con gli iscritti. </p><p><strong>• Crea un programma fedeltà via SMS.</strong> I programmi fedeltà via SMS ti offrono un canale diretto e personalizzato per interagire con ogni cliente e aumentare il valore del ciclo di vita del cliente (CLV). Grazie alla <a href=\"https://help.klaviyo.com/hc/it-it/articles/115005247088\">profilazione clienti</a> basata sui dati di tutti i punti di contatto con gli acquirenti, Klaviyo ti aiuta a inviare messaggi con premi, promemoria e sconti personalizzati. </p><p><strong>• Aggiungi la messaggistica Rich Communication Services (RCS).</strong> Gli RCS arricchiscono i messaggi con contenuti media dinamici come caroselli scorrevoli, immagini, video, GIF e file audio di alta qualità per rendere la tua campagna SMS più coinvolgente.</p><p><strong>• Lavora in modo più intelligente con l’intelligenza artificiale. </strong>Migliora la tua strategia SMS grazie all’IA, che ti aiuta a generare segmenti più intelligenti di clienti, contenuti basati su ciò che i clienti desiderano effettivamente e un testo che spinge all’azione.&nbsp; </p><p><strong>• Usa l’analisi predittiva per migliorare il targeting.</strong><a href=\"https://help.klaviyo.com/hc/it-it/articles/360020919731\">L’analisi predittiva di Klaviyo</a> determina il momento ideale per inviare i tuoi messaggi e ottenere il massimo impatto possibile. Ti permette di inviare le offerte quando i clienti sono più propensi ad acquistare, adattandole alle abitudini di acquisto di ogni persona.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Strategie avanzate per il marketing globale via SMS</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Per distinguersi in un mercato ormai globale, la tua strategia di marketing via messaggi di testo deve essere all’avanguardia, personalizzata e scalabile. </p><p>L’implementazione di strategie avanzate globali per gli SMS offre molteplici opportunità per migliorare l’esperienza del cliente. Raggiungendo e convertendo i clienti internazionali in modo sempre più efficace, potrai aumentare il ritorno sull’investimento. </p><p>Invece di personalizzare le comunicazioni usando semplicemente il nome di ogni cliente, implementa queste strategie avanzate per prolungare l’impatto positivo sui tuoi clienti internazionali.</p><p><strong>• Coinvolgi gli iscritti con le conversazioni bidirezionali.</strong> L’uso degli SMS bidirezionali fa sì che i messaggi assomiglino più a conversazioni reali che a comunicazioni generiche, e instaura relazioni più forti perché invita all’interazione. Attraverso le <a href="https://www.klaviyo.com/it/products/sms-marketing/automation">conversazioni automatizzate via SMS</a> di Klaviyo puoi aggiungere tutti questi tocchi personali automaticamente e su larga scala.</p><p><strong>• Automatizza le conversazioni via SMS con funzionalità multilingue.</strong> Quando le persone non capiscono i tuoi messaggi, è più probabile che decidano di annullare l’iscrizione. Le automazioni SMS multilingue possono ridurre il tasso di annullamento dell’iscrizione e instaurare un rapporto di fiducia con gli iscritti. </p><p><strong>• Crea un programma fedeltà via SMS.</strong> I programmi fedeltà via SMS ti offrono un canale diretto e personalizzato per interagire con ogni cliente e aumentare il valore del ciclo di vita del cliente (CLV). Grazie alla <a href="https://help.klaviyo.com/hc/it-it/articles/115005247088">profilazione clienti</a> basata sui dati di tutti i punti di contatto con gli acquirenti, Klaviyo ti aiuta a inviare messaggi con premi, promemoria e sconti personalizzati. </p><p><strong>• Aggiungi la messaggistica Rich Communication Services (RCS).</strong> Gli RCS arricchiscono i messaggi con contenuti media dinamici come caroselli scorrevoli, immagini, video, GIF e file audio di alta qualità per rendere la tua campagna SMS più coinvolgente.</p><p><strong>• Lavora in modo più intelligente con l’intelligenza artificiale. </strong>Migliora la tua strategia SMS grazie all’IA, che ti aiuta a generare segmenti più intelligenti di clienti, contenuti basati su ciò che i clienti desiderano effettivamente e un testo che spinge all’azione. </p><p><strong>• Usa l’analisi predittiva per migliorare il targeting.</strong><a href="https://help.klaviyo.com/hc/it-it/articles/360020919731">L’analisi predittiva di Klaviyo</a> determina il momento ideale per inviare i tuoi messaggi e ottenere il massimo impatto possibile. Ti permette di inviare le offerte quando i clienti sono più propensi ad acquistare, adattandole alle abitudini di acquisto di ogni persona.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="misurazione"></div><astro-island uid="oPfNf" prefix="r77" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Misurazione delle prestazioni del marketing via SMS internazionale"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Ciò che funziona per un mercato potrebbe non avere la stessa efficacia altrove.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Misurazione delle prestazioni del marketing via SMS internazionale</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Ciò che funziona per un mercato potrebbe non avere la stessa efficacia altrove.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z27rAgt" prefix="r82" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Monitora le metriche chiave degli SMS nei diversi Paesi e analizza le prestazioni"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Le metriche chiave per il marketing via SMS, come percentuale di clic, tasso di conversione, entrate per destinatario, tasso di consegna e tasso di annullamento dell’iscrizione, variano in modo significativo tra Paesi e aree geografiche.</p><p>Questo accade perché non tutti i mercati reagiscono allo stesso modo ai messaggi. L’analisi delle prestazioni locali, che include un approfondimento sulle metriche chiave nelle varie aree geografiche, ti aiuta a individuare esattamente dove dovresti apportare modifiche alla tua strategia di SMS globale.</p><p>Una volta scoperte le preferenze e i comportamenti locali, potrai adattare le strategie di messaggistica, che si tratti di tempistiche, frequenza o tipi di promozioni, per inviare ciò che funziona meglio nei vari Paesi. Per esempio, se ritieni che il tasso di annullamento dell’iscrizione sia più alto in determinate aree geografiche, valuta la possibilità di rivedere i contenuti SMS o la frequenza dei messaggi.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Monitora le metriche chiave degli SMS nei diversi Paesi e analizza le prestazioni</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le metriche chiave per il marketing via SMS, come percentuale di clic, tasso di conversione, entrate per destinatario, tasso di consegna e tasso di annullamento dell’iscrizione, variano in modo significativo tra Paesi e aree geografiche.</p><p>Questo accade perché non tutti i mercati reagiscono allo stesso modo ai messaggi. L’analisi delle prestazioni locali, che include un approfondimento sulle metriche chiave nelle varie aree geografiche, ti aiuta a individuare esattamente dove dovresti apportare modifiche alla tua strategia di SMS globale.</p><p>Una volta scoperte le preferenze e i comportamenti locali, potrai adattare le strategie di messaggistica, che si tratti di tempistiche, frequenza o tipi di promozioni, per inviare ciò che funziona meglio nei vari Paesi. Per esempio, se ritieni che il tasso di annullamento dell’iscrizione sia più alto in determinate aree geografiche, valuta la possibilità di rivedere i contenuti SMS o la frequenza dei messaggi.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="qGKGJ" prefix="r83" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Confronta le metriche dei tuoi SMS con gli standard del settore"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Come fai a sapere se la tua strategia SMS è sulla buona strada? Il confronto delle prestazioni con i benchmark di settore offre una panoramica chiara sui tuoi risultati, aiutandoti a identificare le aree in cui potresti migliorare.</p><p>Una percentuale di clic del 5% può essere eccezionale in un settore, ma assolutamente nella media in un altro. Per scoprire a che punto sei, i più recenti <a href=\"https://www.klaviyo.com/it/products/sms-marketing/benchmarks\">benchmark sul marketing via SMS</a> di Klaviyo ti forniscono una visione approfondita delle prestazioni in tutti i settori.</p><p>Approfondisci i dati sulle prestazioni delle campagne SMS per i brand medi e per quelli più performanti nel 2025:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Confronta le metriche dei tuoi SMS con gli standard del settore</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Come fai a sapere se la tua strategia SMS è sulla buona strada? Il confronto delle prestazioni con i benchmark di settore offre una panoramica chiara sui tuoi risultati, aiutandoti a identificare le aree in cui potresti migliorare.</p><p>Una percentuale di clic del 5% può essere eccezionale in un settore, ma assolutamente nella media in un altro. Per scoprire a che punto sei, i più recenti <a href="https://www.klaviyo.com/it/products/sms-marketing/benchmarks">benchmark sul marketing via SMS</a> di Klaviyo ti forniscono una visione approfondita delle prestazioni in tutti i settori.</p><p>Approfondisci i dati sulle prestazioni delle campagne SMS per i brand medi e per quelli più performanti nel 2025:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1Wcz27" prefix="r84" component-url="/_astro/comparison-chart.C2vDZpnt.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\"></p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nIn media\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nMiglior 10%\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nPercentuale di clic\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>5,76%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>14,89%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTasso di ordini effettuati\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,10%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,64%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTasso di annullamento dell’iscrizione\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1,23%</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,27%</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nEntrate per destinatario (RPR)\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,11 $</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>0,81 $</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="3"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline"></p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
In media
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Miglior 10%
</p></div></th></tr><tr class="thead-spacer"><td colSpan="3"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Percentuale di clic
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>5,76%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>14,89%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasso di ordini effettuati
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,10%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,64%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Tasso di annullamento dell’iscrizione
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1,23%</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,27%</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Entrate per destinatario (RPR)
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,11 $</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>0,81 $</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><astro-island uid="ZOi4vL" prefix="r85" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Aumenta la personalizzazione degli SMS per il tuo pubblico globale grazie a Klaviyo"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Progettato su dati unificati, <a href=\"https://www.klaviyo.com/it/platform\">Klaviyo CRM B2C</a> ti consente di personalizzare i messaggi SMS per adattarli alle preferenze uniche di ogni mercato e cliente, monitorare le prestazioni, rispettare la conformità e garantire un’esperienza del cliente impeccabile. Tutto da un’unica piattaforma e su larga scala.</p><p>Esplora subito tutte le funzionalità per il <a href=\"https://www.klaviyo.com/it/products/sms-marketing\">marketing via SMS</a> di Klaviyo.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Aumenta la personalizzazione degli SMS per il tuo pubblico globale grazie a Klaviyo</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Progettato su dati unificati, <a href="https://www.klaviyo.com/it/platform">Klaviyo CRM B2C</a> ti consente di personalizzare i messaggi SMS per adattarli alle preferenze uniche di ogni mercato e cliente, monitorare le prestazioni, rispettare la conformità e garantire un’esperienza del cliente impeccabile. Tutto da un’unica piattaforma e su larga scala.</p><p>Esplora subito tutte le funzionalità per il <a href="https://www.klaviyo.com/it/products/sms-marketing">marketing via SMS</a> di Klaviyo.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="QHXO" prefix="r86" component-url="/_astro/enhanced-carousel.Cqlcyv1g.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.CrstduJJ.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Vuoi trasformare le relazioni con i tuoi clienti?"],"bodyCopy":[0,"<p>Completa la nostra valutazione di preparazione al CRM B2C per conoscere i prossimi passi da intraprendere.</p>"],"buttons":[1,[[0,{"text":[0,"Inizia il quiz (EN)"],"url":[0,"https://www.klaviyo.com/b2c-crm/customer-experience-audit"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Come creare un'esperienza del cliente eccezionale"],"bodyCopy":[0,"<p>Il vantaggio principale offerto da un CRM è la possibilità di creare esperienze di qualità per i clienti.</p>"],"buttons":[1,[[0,{"text":[0,"Scopri di più"],"url":[0,"https://www.klaviyo.com/it/platform/crm-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Come migliorare le esperienze per aumentare il valore del ciclo di vita del cliente (CLV)"],"bodyCopy":[0,"<p>Un’esperienza del cliente migliore si traduce in un valore del ciclo di vita più elevato.</p>"],"buttons":[1,[[0,{"text":[0,"Scopri di più (EN)"],"url":[0,"https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Vuoi trasformare le relazioni con i tuoi clienti?</h3><div class="_bodyCopy_1pjx2_65"><p>Completa la nostra valutazione di preparazione al CRM B2C per conoscere i prossimi passi da intraprendere.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Inizia il quiz (EN)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/b2c-crm/customer-experience-audit" role="link" tabindex="0" target="_self" buttonType="primary">Inizia il quiz (EN)</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Come creare un'esperienza del cliente eccezionale</h3><div class="_bodyCopy_1pjx2_65"><p>Il vantaggio principale offerto da un CRM è la possibilità di creare esperienze di qualità per i clienti.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Scopri di più" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/it/platform/crm-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Scopri di più</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Come migliorare le esperienze per aumentare il valore del ciclo di vita del cliente (CLV)</h3><div class="_bodyCopy_1pjx2_65"><p>Un’esperienza del cliente migliore si traduce in un valore del ciclo di vita più elevato.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Scopri di più (EN)" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/products/customer-experience-hub/cx-strategy" role="link" tabindex="0" target="_self" buttonType="primary">Scopri di più (EN)</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 _top_1lsoc_6" style="--rip-color:var(--color-pink);--rip-orientation:scaleX(1);--rip-direction:scaleY(1)"><svg viewBox="0 0 1366 98" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none"><path d="M1366 5.81168L1366 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(EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail ed e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ristoranti (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Benessere (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Piattaforma</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Perché scegliere Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e alternative (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Attentive (EN)</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/mobile-push" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via app mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Strumenti + Risorse</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Risorse di marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Prodotti e funzionalità principali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Moduli web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli di e-mail</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">SCOPRI DI PIÙ</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/it-it/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>App e integrazioni</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funzionalità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novità</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/it-it" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Azienda</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/it/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Informazioni su Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ufficio stampa (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relazioni con gli investitori (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/it/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contattaci</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Lavora con noi (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Piattaforma</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/mobile-push" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via app mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Prodotti e funzionalità principali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Moduli web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli di e-mail</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo per</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenzie e partner tecnologici (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail ed e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ristoranti (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Benessere (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Perché scegliere Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e alternative (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Strumenti + Risorse</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Risorse di marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">SCOPRI DI PIÙ</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/it-it/" 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target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 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