7 added
1 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>Klaviyo social marketing</p>
1
<p>Klaviyo social marketing</p>
2
<h2>BETATurn social media engagement into customer growth</h2>
2
<h2>BETATurn social media engagement into customer growth</h2>
3
<p>Bring your social data-tags, comments, DMs, and more-right into unified customer profiles, powering more personalised experiences that drive high-value growth. Now that deserves a like.</p>
3
<p>Bring your social data-tags, comments, DMs, and more-right into unified customer profiles, powering more personalised experiences that drive high-value growth. Now that deserves a like.</p>
4
+
<h3>Use social marketing to become a conversion influencer</h3>
4
<h3>Turn likes into leads</h3>
5
<h3>Turn likes into leads</h3>
5
<p>Engage your followers with top-performing campaigns and turn them into subscribers right from the comments, DMs, and tags.</p>
6
<p>Engage your followers with top-performing campaigns and turn them into subscribers right from the comments, DMs, and tags.</p>
6
<h3>See the full profile picture</h3>
7
<h3>See the full profile picture</h3>
7
<p>Know your customers even better, using social data to enrich customer profiles and power deeper personalisation.</p>
8
<p>Know your customers even better, using social data to enrich customer profiles and power deeper personalisation.</p>
8
<h3>Maximise every dollar</h3>
9
<h3>Maximise every dollar</h3>
9
<p>Make your ad spend more efficient with real-time audience syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.</p>
10
<p>Make your ad spend more efficient with real-time audience syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.</p>
10
<h3>Grow smarter</h3>
11
<h3>Grow smarter</h3>
11
<p>Bring all of your social data together to nurture subscribers, gain performance insights, and extend value across loyalty and partner platforms.</p>
12
<p>Bring all of your social data together to nurture subscribers, gain performance insights, and extend value across loyalty and partner platforms.</p>
12
<h2>Grow your list by turning followers into subscribers</h2>
13
<h2>Grow your list by turning followers into subscribers</h2>
13
<p>Get likes<em>and</em>subscribes by sharing top-performing campaigns and capturing followers’ email and SMS consent right from social.</p>
14
<p>Get likes<em>and</em>subscribes by sharing top-performing campaigns and capturing followers’ email and SMS consent right from social.</p>
14
<ul><li>Convert social interactions like Instagram DMs, comments, and tags directly into email and text subscribers.</li>
15
<ul><li>Convert social interactions like Instagram DMs, comments, and tags directly into email and text subscribers.</li>
15
<li>Coming soon Capture tags and @mentions across Stories, Posts, and Reels to enrich customer profiles, drive deeper personalisation, and measure engagement.</li>
16
<li>Coming soon Capture tags and @mentions across Stories, Posts, and Reels to enrich customer profiles, drive deeper personalisation, and measure engagement.</li>
16
<li>Grow your list faster with social campaigns like always-on offers, exclusive drops, giveaways, and more.</li>
17
<li>Grow your list faster with social campaigns like always-on offers, exclusive drops, giveaways, and more.</li>
17
<li>Coming soon Understand your top advocates at a glance with metrics like comments, likes, and reach tied directly to follower profiles.</li>
18
<li>Coming soon Understand your top advocates at a glance with metrics like comments, likes, and reach tied directly to follower profiles.</li>
18
</ul><p>Global swimwear brand Kulani Kinis fuelled<strong>efficient SMS list growth</strong>from a single keyword campaign at<strong>$3.39 CPA</strong>: a low‑cost way to extend reach and drive repeatable revenue from a channel they already knew resonated.</p>
19
</ul><p>Global swimwear brand Kulani Kinis fuelled<strong>efficient SMS list growth</strong>from a single keyword campaign at<strong>$3.39 CPA</strong>: a low‑cost way to extend reach and drive repeatable revenue from a channel they already knew resonated.</p>
19
<h2>Bring social data into your customer profiles</h2>
20
<h2>Bring social data into your customer profiles</h2>
20
<p>Capture rich data for more precise targeting, smarter personalisation, and more wins.</p>
21
<p>Capture rich data for more precise targeting, smarter personalisation, and more wins.</p>
21
<ul><li>Connect the dots between social, email, and SMS to see the full picture of every customer.</li>
22
<ul><li>Connect the dots between social, email, and SMS to see the full picture of every customer.</li>
22
<li>Coming soon Build richer customer profiles with social data like interests, engagement style, and reach to power personalisation.</li>
23
<li>Coming soon Build richer customer profiles with social data like interests, engagement style, and reach to power personalisation.</li>
23
<li>Turn anonymous followers into real profiles by capturing identity info from social DMs and interactions.</li>
24
<li>Turn anonymous followers into real profiles by capturing identity info from social DMs and interactions.</li>
24
<li>Use your customers’ social data to personalise AI-powered marketing and service across every channel.</li>
25
<li>Use your customers’ social data to personalise AI-powered marketing and service across every channel.</li>
25
</ul><h2>Make your ad spend work as hard as your content does</h2>
26
</ul><h2>Make your ad spend work as hard as your content does</h2>
26
<p>Use<a>Klaviyo’s audience sync</a>to create lookalike audiences and launch more precise retargeting campaigns.</p>
27
<p>Use<a>Klaviyo’s audience sync</a>to create lookalike audiences and launch more precise retargeting campaigns.</p>
27
<ul><li>Target with precision thanks to simplified, real-time syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.</li>
28
<ul><li>Target with precision thanks to simplified, real-time syncing between Klaviyo and platforms like Meta, Google, TikTok, Pinterest, and more.</li>
28
<li>Build lookalike audiences with Klaviyo’s reach behavioural data to find leads that act like your best customers, not just surface-level matches.</li>
29
<li>Build lookalike audiences with Klaviyo’s reach behavioural data to find leads that act like your best customers, not just surface-level matches.</li>
29
<li>Retarget cart abandoners, site browsers, and reel viewers right where they’re scrolling with exact behavioural targeting.</li>
30
<li>Retarget cart abandoners, site browsers, and reel viewers right where they’re scrolling with exact behavioural targeting.</li>
30
<li>Use proven customer behaviour and engagement patterns to maximise every dollar, focusing your spend on the leads most primed to buy.</li>
31
<li>Use proven customer behaviour and engagement patterns to maximise every dollar, focusing your spend on the leads most primed to buy.</li>
31
</ul><h2>Drive customer journeys forward with social insights</h2>
32
</ul><h2>Drive customer journeys forward with social insights</h2>
32
<p>Coming soon Trigger personalised journeys from DMs, tags, and user-generated content (UGC), and deepen loyalty with integrations across rewards, advocacy, and community platforms.</p>
33
<p>Coming soon Trigger personalised journeys from DMs, tags, and user-generated content (UGC), and deepen loyalty with integrations across rewards, advocacy, and community platforms.</p>
33
<ul><li>Consolidate all your UGC, advocacy, and engagement data in one centralised place.</li>
34
<ul><li>Consolidate all your UGC, advocacy, and engagement data in one centralised place.</li>
34
<li>Launch automated campaigns in response to DMs, tags, and UGC at scale.</li>
35
<li>Launch automated campaigns in response to DMs, tags, and UGC at scale.</li>
35
<li>Link social events to loyalty, advocacy, and community platforms.</li>
36
<li>Link social events to loyalty, advocacy, and community platforms.</li>
36
<li>See what drives growth (and double down on what works) with UGC sentiment insights and dashboards.</li>
37
<li>See what drives growth (and double down on what works) with UGC sentiment insights and dashboards.</li>
37
-
</ul><h3>Klaviyo slides into DMs with acquisition of Gatsby</h3>
38
+
</ul><h2>“We were searching for a way to acknowledge micro-influencers who were providing us with valuable UGC, but who we no longer had the capacity to interact with individually. [Klaviyo] provides us with a scalable solution.”</h2>
39
+
<p><strong>Kirsten Laurendet,</strong>Knowledge, consulting & digital marketing at Kulani Kinis</p>
40
+
<h3>Additional social marketing resources</h3>
41
+
<h3>Klaviyo slides into DMs with acquisition of Gatsby</h3>
38
<h3>3 ways to grow your list with social media</h3>
42
<h3>3 ways to grow your list with social media</h3>
39
<h3>How to convert Instagram followers into subscribers</h3>
43
<h3>How to convert Instagram followers into subscribers</h3>
40
<h3>How to sync Meta lead ad subscribers to Klaviyo</h3>
44
<h3>How to sync Meta lead ad subscribers to Klaviyo</h3>
41
<h3>How to determine your Meta audience sync strategy</h3>
45
<h3>How to determine your Meta audience sync strategy</h3>
42
<h3>Identify segments to target with paid ads</h3>
46
<h3>Identify segments to target with paid ads</h3>
47
+
<h3>Social marketing FAQ</h3>
43
<p>Klaviyo’s social marketing solution-enhanced by the recent Gatsby acquisition-enables brands to turn social engagement, such as on Instagram, into high-intent email and SMS subscribers. You can convert followers on channels like Instagram into owned contacts, enrich customer profiles with social data, and trigger automated campaigns based on social interactions (coming soon)-all within Klaviyo.</p>
48
<p>Klaviyo’s social marketing solution-enhanced by the recent Gatsby acquisition-enables brands to turn social engagement, such as on Instagram, into high-intent email and SMS subscribers. You can convert followers on channels like Instagram into owned contacts, enrich customer profiles with social data, and trigger automated campaigns based on social interactions (coming soon)-all within Klaviyo.</p>
49
+