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2026-01-01
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2026-03-10
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<p>Anna Sophie is head of email and retention at FABO, a Klaviyo Master Platinum Partner. As a second-year Klaviyo Community Champion, she brings a sharp eye for personalization, a love for behavioural design, and a flair for turning inboxes into irresistible brand spaces. With Klaviyo as her playground and django as a trusted sidekick, Anna Sophie combines creativity and strategy to build flows that actually convert. She’s especially passionate about scaling lifestyle and apparel brands-always with a curious mind, a testing mindset, and a healthy disregard for “how it’s usually done.”</p>
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<h2>Posts by this author</h2>
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<a></a><p><a>Enhance retention with data</a></p>
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<a></a><p><a>Enhance retention with data</a></p>
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<p>Learn how to use Klaviyo data to improve personalisation, enhance customer journeys, and boost engagement for long-term retention.</p>
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<p>Learn how to use Klaviyo data to improve personalisation, enhance customer journeys, and boost engagement for long-term retention.</p>
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<a></a><p><a>Multinational SMS marketing</a></p>
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<a></a><p><a>Multinational SMS marketing</a></p>
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<p>“I’m worried we’re going to create friction in the customer journey.” “I’m worried we’re going to get a lot of replies saying it’s spam.” “I’m worried people are going to unsubscribe and it’ll create bad experiences.” These are just a few of the very real concerns marketers have expressed when I’ve suggested SMS marketing. And, […]</p>
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<p>Learn how to boost your SMS engagement, and drive global ecommerce growth with localised, high-converting (and compliant) business texts</p>
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