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class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>App e integrazioni</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Risorse</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/it/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrati</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/it/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Richiedi una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Piattaforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PANORAMICA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Il CRM per il B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Scopri come il CRM di Klaviyo, pensato per la tua azienda, può aiutarti a creare relazioni durature con i clienti.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUZIONI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Scopri K:AI e potenzia gli approfondimenti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automazione marketing su tutti i canali</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Clienti più soddisfatti, più vendite</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Cosa funziona, le mosse successive,
zero distrazioni</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La CDP più semplice e intelligente per unificare e attivare i dati in tempo reale</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANALI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>App e integrazioni</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Risorse</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Home</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg 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1351.26 0.603014C1352.15 -0.327024 1355.98 0.64722 1357 0.000237265C1357.93 0.525911 1359.5 2.00027 1360 1.50027C1360.25 2.24835 1362.67 1.67458 1363 2.62484C1365.36 0.90629 1366 0.500275 1366 0.500275C1366 0.500275 1365.98 41.0003 1366 61.5003L-1.0753e-05 61.5001Z"></path></svg></div></div></div><astro-island uid="15ODz8" prefix="r49" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"center"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"eyebrow":[0,"Riepilogo"],"eyebrowTag":[0],"headline":[0,"Marketing RCS per i brand B2C nel 2025"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>La messaggistica di testo si è evoluta profondamente dai tempi dell’introduzione degli SMS, nei primi anni Duemila. </p><p>Ora che iOS 18 supporta gli RCS (Rich Communication Services), i brand B2C possono creare esperienze di messaggistica testuale più personalizzate e interattive, con immagini e video ad alta risoluzione, risposte veloci, pulsanti con call-to-action, caroselli e altro.</p><p>Sebbene molti brand continuino giustamente a usare il <a href=\"https://www.klaviyo.com/it/blog/sms-marketing-strategy-guide\">marketing via SMS</a> per raggiungere il proprio pubblico, la prospettiva degli <a href=\"https://www.klaviyo.com/it/products/sms-marketing/rcs\">RCS</a> è rimpiazzare gli SMS e gli MMS come standard di comunicazione più interattivo e dinamico. </p><p>Gli RCS offrono ai marketer B2C l’opportunità di creare esperienze di acquisto con contenuti interattivi, raccogliere più dati dei clienti tramite conversazioni bidirezionali e aumentare la fiducia nel brand con profili commerciali verificati che assicurano la protezione dei clienti.</p><p>Questa guida spiega <a href=\"https://www.klaviyo.com/it/products/sms-marketing/rcs/what-is-rcs-messaging\">cos’è la messaggistica RCS</a>, come funziona per i marketer B2C e come iniziare a utilizzarla.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Riepilogo</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Marketing RCS per i brand B2C nel 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La messaggistica di testo si è evoluta profondamente dai tempi dell’introduzione degli SMS, nei primi anni Duemila. </p><p>Ora che iOS 18 supporta gli RCS (Rich Communication Services), i brand B2C possono creare esperienze di messaggistica testuale più personalizzate e interattive, con immagini e video ad alta risoluzione, risposte veloci, pulsanti con call-to-action, caroselli e altro.</p><p>Sebbene molti brand continuino giustamente a usare il <a href="https://www.klaviyo.com/it/blog/sms-marketing-strategy-guide">marketing via SMS</a> per raggiungere il proprio pubblico, la prospettiva degli <a href="https://www.klaviyo.com/it/products/sms-marketing/rcs">RCS</a> è rimpiazzare gli SMS e gli MMS come standard di comunicazione più interattivo e dinamico. </p><p>Gli RCS offrono ai marketer B2C l’opportunità di creare esperienze di acquisto con contenuti interattivi, raccogliere più dati dei clienti tramite conversazioni bidirezionali e aumentare la fiducia nel brand con profili commerciali verificati che assicurano la protezione dei clienti.</p><p>Questa guida spiega <a href="https://www.klaviyo.com/it/products/sms-marketing/rcs/what-is-rcs-messaging">cos’è la messaggistica RCS</a>, come funziona per i marketer B2C e come iniziare a utilizzarla.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 28.1804 4.65584 28.5444C4.97782 26.8865 5.66687 25.9497 6.72297 25.734L6.72297 24.7636C7.12867 25.2084 7.37981 25.4914 7.65027 25.7947C7.94005 25.6734 8.21052 25.5521 8.48098 25.451C8.82872 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RCS"],"jumpAnchorId":[0,"come"]}],[0,{"jumpAnchorLabel":[0,"Casi d'uso del marketing RCS "],"jumpAnchorId":[0,"casi"]}],[0,{"jumpAnchorLabel":[0,"Primi passi con gli RCS"],"jumpAnchorId":[0,"primi passi"]}],[0,{"jumpAnchorLabel":[0,"RCS e Klaviyo"],"jumpAnchorId":[0,"klaviyo"]}],[0,{"jumpAnchorLabel":[0,"Domande frequenti sugli RCS"],"jumpAnchorId":[0,"Domande frequenti"]}]]],"backgroundColor":[0,"stone"],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}]}" ssr client="load" opts="{"name":"AnchorLinks","value":true}" await-children><div class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">Contenuti della guida:</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#cosa" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Cos'è la messaggistica RCS?</a></li><li><a href="#RCS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Confronto tra RCS, SMS e MMS</a></li><li><a href="#come" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Come funziona il marketing RCS</a></li><li><a href="#casi" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Casi d'uso del marketing RCS </a></li><li><a href="#primi passi" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Primi passi con gli RCS</a></li><li><a href="#klaviyo" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>RCS e Klaviyo</a></li><li><a href="#Domande frequenti" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Domande frequenti sugli RCS</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Cos'è la messaggistica RCS?</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="cosa"></div><astro-island uid="ZIgxUJ" prefix="r53" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Cos’è la messaggistica RCS?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p><a href=\"https://www.klaviyo.com/it/products/sms-marketing/rcs/what-is-rcs-messaging\">L’RCS (Rich Communication Services)</a> è un nuovo standard di messaggistica di testo che consente la condivisione di foto e video ad alta risoluzione, risposte veloci, pulsanti, caroselli e altro. </p><p>Grazie al supporto del <a href=\"https://www.gsma.com/newsroom/press-release/gsma-to-take-rich-communication-suite-forwards/\">Global System for Mobile Communications Association (GSMA)</a> e dei principali operatori in diversi Paesi, l’RCS ha finalmente raggiunto la massa critica necessaria per diventare il protocollo di messaggistica predefinito in molte aree geografiche.</p><p>Ciò che contraddistingue i messaggi RCS è la funzionalità interattiva all’interno delle app di messaggistica di testo predefinite. Gli RCS coniugano l’ampia portata degli SMS con le funzionalità avanzate di app di messaggistica come <a href=\"https://www.klaviyo.com/it/products/whatsapp/marketing-campaigns\">WhatsApp</a> o Facebook Messenger.</p><p>Gli RCS possono aiutare i marketer B2C a: </p><ul><li>offrire esperienze di acquisto ad alta conversione via messaggio;</li><li>generare fiducia grazie alla presenza del brand verificata;</li><li>ottimizzare le prestazioni della messaggistica di testo con dati dei clienti più approfonditi; </li><li>promuovere l’azione e la personalizzazione con le risposte veloci. </li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Cos’è la messaggistica RCS?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p><a href="https://www.klaviyo.com/it/products/sms-marketing/rcs/what-is-rcs-messaging">L’RCS (Rich Communication Services)</a> è un nuovo standard di messaggistica di testo che consente la condivisione di foto e video ad alta risoluzione, risposte veloci, pulsanti, caroselli e altro. </p><p>Grazie al supporto del <a href="https://www.gsma.com/newsroom/press-release/gsma-to-take-rich-communication-suite-forwards/">Global System for Mobile Communications Association (GSMA)</a> e dei principali operatori in diversi Paesi, l’RCS ha finalmente raggiunto la massa critica necessaria per diventare il protocollo di messaggistica predefinito in molte aree geografiche.</p><p>Ciò che contraddistingue i messaggi RCS è la funzionalità interattiva all’interno delle app di messaggistica di testo predefinite. Gli RCS coniugano l’ampia portata degli SMS con le funzionalità avanzate di app di messaggistica come <a href="https://www.klaviyo.com/it/products/whatsapp/marketing-campaigns">WhatsApp</a> o Facebook Messenger.</p><p>Gli RCS possono aiutare i marketer B2C a: </p><ul><li>offrire esperienze di acquisto ad alta conversione via messaggio;</li><li>generare fiducia grazie alla presenza del brand verificata;</li><li>ottimizzare le prestazioni della messaggistica di testo con dati dei clienti più approfonditi; </li><li>promuovere l’azione e la personalizzazione con le risposte veloci. </li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="RCS"></div><astro-island uid="1CUqqF" prefix="r55" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Quali sono le differenze tra RCS, SMS e MMS?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Le campagne di marketing RCS presentano alcune <a href=\"https://www.klaviyo.com/it/blog/difference-between-sms-vs-mms-vs-rcs\">differenze fondamentali</a> in termini di funzionalità rispetto alle campagne di marketing via SMS e MMS. Ecco cosa devi sapere per far progredire la tua strategia di marketing via SMS mentre inizi a sperimentare gli RCS:</p><ul><li><strong>Gli SMS (Short Message Service)</strong> funzionano su reti cellulari con un limite rigoroso di 160 caratteri per messaggio. </li><li><strong>Anche gli MMS (Multimedia Messaging Service) </strong>funzionano su reti cellulari, ma comprendono immagini, GIF e testi più lunghi. </li><li><strong>Gli RCS (Rich Communication Services)</strong> utilizzano i dati cellulari e il Wi-Fi per inviare media ad alta risoluzione, pulsanti interattivi, strumenti di verifica del brand e conferme di lettura.</li></ul><p>&nbsp;</p><p>Ecco un confronto più approfondito delle funzionalità di RCS, SMS e MMS:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Quali sono le differenze tra RCS, SMS e MMS?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le campagne di marketing RCS presentano alcune <a href="https://www.klaviyo.com/it/blog/difference-between-sms-vs-mms-vs-rcs">differenze fondamentali</a> in termini di funzionalità rispetto alle campagne di marketing via SMS e MMS. Ecco cosa devi sapere per far progredire la tua strategia di marketing via SMS mentre inizi a sperimentare gli RCS:</p><ul><li><strong>Gli SMS (Short Message Service)</strong> funzionano su reti cellulari con un limite rigoroso di 160 caratteri per messaggio. </li><li><strong>Anche gli MMS (Multimedia Messaging Service) </strong>funzionano su reti cellulari, ma comprendono immagini, GIF e testi più lunghi. </li><li><strong>Gli RCS (Rich Communication Services)</strong> utilizzano i dati cellulari e il Wi-Fi per inviare media ad alta risoluzione, pulsanti interattivi, strumenti di verifica del brand e conferme di lettura.</li></ul><p> </p><p>Ecco un confronto più approfondito delle funzionalità di RCS, SMS e MMS:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1KzMCF" prefix="r56" component-url="/_astro/comparison-chart.C2vDZpnt.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"chart":[0,{"content":[0,"<table class=\"wp-block-klaviyo-gutenberg-blocks-table\"><thead class=\"wp-block-klaviyo-gutenberg-blocks-table-head\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-head-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nFunzionalità\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nRCS\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nSMS\n</p></div></th><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-column-header\"><p class=\"tch-headline\">\nMMS\n</p></div></th></tr></thead><tbody class=\"wp-block-klaviyo-gutenberg-blocks-table-body\"><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nDisponibilità\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitata ai dispositivi compatibili con RCS (Android 5.0 o versioni successive e iOS 18 o versioni successive) e alle reti supportate</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Presente su tutti i telefoni</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Presente su tutti i telefoni</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nAree geografiche supportate\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Stati Uniti, Regno Unito, Germania, Francia, Italia, Spagna, Polonia, Austria, Svezia, Danimarca</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Tutto il mondo</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Tutto il mondo</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nRequisiti di rete\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Connessione dati (cellulare o Wi-Fi)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Rete cellulare</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Rete cellulare</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nVerifica aziendale\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nBranding aziendale\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì (logo, badge di verifica, sito web, numero di telefono)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitato ai tipi di numeri di telefono e alle schede di contatto con marchio</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitato ai tipi di numeri di telefono e alle schede di contatto con marchio</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nLimite di caratteri\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>3.072 caratteri</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>160 caratteri</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>1.600 caratteri (varia in base all’operatore)</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nEmoji\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nMedia supportati\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Immagini, video, GIF, file audio ad alta risoluzione</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Solo testo</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Immagini, video, file audio, GIF standard</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nElementi interattivi\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Pulsanti, caroselli, ecc.</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Risposte basate su parole chiave</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nTrasferimento di file\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì (file di dimensioni maggiori)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Limitato</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nSupporto di codici QR\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nConferme di lettura\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nConferme di consegna\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nConferme di clic\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Parziali (tracciamento UTM)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Parziali (tracciamento UTM)</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nCodifica\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr><tr class=\"wp-block-klaviyo-gutenberg-blocks-table-row\"><th class=\"wp-block-klaviyo-gutenberg-blocks-table-header-cell\"><div class=\"wp-block-klaviyo-gutenberg-blocks-table-row-header\"><p class=\"trh-headline\">\nMittenti verificati e con marchio\n</p></div></th><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Sì (logo e pagina con informazioni sull’azienda, ecc.)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>Parziale (nome del brand quando si utilizza un ID del servizio con marchio)</p><p>\n</p></td><td class=\"wp-block-klaviyo-gutenberg-blocks-table-cell\"><p>\n</p><p>No</p><p>\n</p></td></tr></tbody></table>"]}],"disclaimer":[0],"buttons":[0],"backgroundColor":[0]}" ssr client="load" opts="{"name":"ComparisonChart","value":true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="4"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Funzionalità
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
RCS
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
SMS
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
MMS
</p></div></th></tr><tr class="thead-spacer"><td colSpan="4"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Disponibilità
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitata ai dispositivi compatibili con RCS (Android 5.0 o versioni successive e iOS 18 o versioni successive) e alle reti supportate</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Presente su tutti i telefoni</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Presente su tutti i telefoni</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Aree geografiche supportate
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Stati Uniti, Regno Unito, Germania, Francia, Italia, Spagna, Polonia, Austria, Svezia, Danimarca</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Tutto il mondo</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Tutto il mondo</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Requisiti di rete
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Connessione dati (cellulare o Wi-Fi)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Rete cellulare</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Rete cellulare</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Verifica aziendale
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Branding aziendale
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì (logo, badge di verifica, sito web, numero di telefono)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitato ai tipi di numeri di telefono e alle schede di contatto con marchio</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitato ai tipi di numeri di telefono e alle schede di contatto con marchio</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Limite di caratteri
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>3.072 caratteri</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>160 caratteri</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1.600 caratteri (varia in base all’operatore)</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Emoji
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Media supportati
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Immagini, video, GIF, file audio ad alta risoluzione</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Solo testo</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Immagini, video, file audio, GIF standard</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Elementi interattivi
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Pulsanti, caroselli, ecc.</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Risposte basate su parole chiave</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Trasferimento di file
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì (file di dimensioni maggiori)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitato</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Supporto di codici QR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Conferme di lettura
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Conferme di consegna
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Conferme di clic
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Parziali (tracciamento UTM)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Parziali (tracciamento UTM)</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Codifica
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Mittenti verificati e con marchio
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Sì (logo e pagina con informazioni sull’azienda, ecc.)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Parziale (nome del brand quando si utilizza un ID del servizio con marchio)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>No</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="come"></div><astro-island uid="1QcLWs" prefix="r58" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Come funzionano gli RCS per il marketing B2C?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>In sintesi, gli RCS rendono più dinamiche le esperienze statiche sui dispositivi mobili. Prima i brand potevano inviare elementi di messaggi interattivi solo tramite app dedicate, mentre ora possono coniugare l’enorme portata della messaggistica di testo con esperienze di acquisto in grado di aumentare il coinvolgimento degli utenti (engagement) e le conversioni.</p><p>Ecco alcuni dei modi in cui gli RCS possono aiutare i marketer B2C:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Come funzionano gli RCS per il marketing B2C?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>In sintesi, gli RCS rendono più dinamiche le esperienze statiche sui dispositivi mobili. Prima i brand potevano inviare elementi di messaggi interattivi solo tramite app dedicate, mentre ora possono coniugare l’enorme portata della messaggistica di testo con esperienze di acquisto in grado di aumentare il coinvolgimento degli utenti (engagement) e le conversioni.</p><p>Ecco alcuni dei modi in cui gli RCS possono aiutare i marketer B2C:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1viCcf" prefix="r59" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Gli RCS creano esperienze di acquisto con componenti interattivi"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Con gli RCS i clienti possono rispondere velocemente utilizzando risposte suggerite, interagire con i pulsanti con call-to-action anziché con i link, e scorrere caroselli di prodotti per visualizzare più offerte.</p><p>Immaginiamo ad esempio che il comportamento di navigazione di un cliente riveli il suo interesse per un’intera categoria di prodotti sul tuo sito web. Grazie agli RCS puoi inviargli un carosello di articoli presenti in quella categoria con risposte rapide per avere informazioni sulle taglie. Queste conversazioni bidirezionali consentono al tuo brand di raccogliere più dati dei clienti e vendere tramite interazioni naturali con i clienti.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Gli RCS creano esperienze di acquisto con componenti interattivi</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Con gli RCS i clienti possono rispondere velocemente utilizzando risposte suggerite, interagire con i pulsanti con call-to-action anziché con i link, e scorrere caroselli di prodotti per visualizzare più offerte.</p><p>Immaginiamo ad esempio che il comportamento di navigazione di un cliente riveli il suo interesse per un’intera categoria di prodotti sul tuo sito web. Grazie agli RCS puoi inviargli un carosello di articoli presenti in quella categoria con risposte rapide per avere informazioni sulle taglie. Queste conversazioni bidirezionali consentono al tuo brand di raccogliere più dati dei clienti e vendere tramite interazioni naturali con i clienti.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1bzkVF" prefix="r60" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Gli RCS rafforzano la fiducia nel brand grazie alle funzionalità di sicurezza "],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>I messaggi RCS portano con sé tutto il peso dell’identità del brand. Con gli RCS, il logo dell’azienda, il badge di verifica, il nome del brand e le informazioni di contatto complete fanno parte del messaggio. Questi elementi fanno sì che il destinatario sappia fin da subito che il messaggio arriva dal tuo brand.</p><p>I profili commerciali verificati sono una misura di sicurezza utile a prevenire le frodi di phishing. Quando i clienti riescono a riconoscerti facilmente come mittente di un messaggio di testo, hanno molte meno probabilità di interagire con profili falsi. Nel lungo periodo, queste misure di sicurezza aggiuntive consolidano la fiducia nel brand e preservano la tua reputazione. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Gli RCS rafforzano la fiducia nel brand grazie alle funzionalità di sicurezza </h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>I messaggi RCS portano con sé tutto il peso dell’identità del brand. Con gli RCS, il logo dell’azienda, il badge di verifica, il nome del brand e le informazioni di contatto complete fanno parte del messaggio. Questi elementi fanno sì che il destinatario sappia fin da subito che il messaggio arriva dal tuo brand.</p><p>I profili commerciali verificati sono una misura di sicurezza utile a prevenire le frodi di phishing. Quando i clienti riescono a riconoscerti facilmente come mittente di un messaggio di testo, hanno molte meno probabilità di interagire con profili falsi. Nel lungo periodo, queste misure di sicurezza aggiuntive consolidano la fiducia nel brand e preservano la tua reputazione. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2kA40z" prefix="r61" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Combinare gli RCS con SMS e MMS è semplice"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>L’adozione degli RCS è stata enorme, ma la loro portata non è ancora universale. Alcuni destinatari potrebbero non essere ancora in grado di riceverli, ma questo non vuol dire che non dovresti creare campagne RCS. Significa solo che avrai bisogno di una piattaforma di automazione marketing in grado di passare automaticamente agli SMS e agli MMS per i destinatari che ne hanno bisogno. </p><p>Questo sistema di consegna adattivo risolve una delle principali complessità del marketing sui dispositivi mobili: la frammentazione. Con la giusta piattaforma di marketing, i marketer non hanno bisogno di creare campagne o flussi separati per diversi tipi di messaggi. Al contrario, il messaggio si adatta al sistema operativo del dispositivo di ciascun destinatario, assicurando una portata universale e massimizzando al contempo il potenziale dell’engagement.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Combinare gli RCS con SMS e MMS è semplice</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>L’adozione degli RCS è stata enorme, ma la loro portata non è ancora universale. Alcuni destinatari potrebbero non essere ancora in grado di riceverli, ma questo non vuol dire che non dovresti creare campagne RCS. Significa solo che avrai bisogno di una piattaforma di automazione marketing in grado di passare automaticamente agli SMS e agli MMS per i destinatari che ne hanno bisogno. </p><p>Questo sistema di consegna adattivo risolve una delle principali complessità del marketing sui dispositivi mobili: la frammentazione. Con la giusta piattaforma di marketing, i marketer non hanno bisogno di creare campagne o flussi separati per diversi tipi di messaggi. Al contrario, il messaggio si adatta al sistema operativo del dispositivo di ciascun destinatario, assicurando una portata universale e massimizzando al contempo il potenziale dell’engagement.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="casi"></div><astro-island uid="Z2lapU2" prefix="r63" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Quali sono i casi d’uso degli RCS nel marketing?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Nel marketing puoi usare gli RCS proprio come gli SMS, ma con messaggi molto più avanzati e interattivi in grado di ottenere un engagement più profondo. Ecco alcuni esempi:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Quali sono i casi d’uso degli RCS nel marketing?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Nel marketing puoi usare gli RCS proprio come gli SMS, ma con messaggi molto più avanzati e interattivi in grado di ottenere un engagement più profondo. Ecco alcuni esempi:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1PRgP1" prefix="r64" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Pubblica campagne con media più avanzati"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Grazie agli RCS è più semplice promuovere nuovi prodotti, promozioni a tempo limitato o sconti stagionali attirando l’attenzione. A differenza degli SMS tradizionali, gli RCS supportano schede, caroselli e immagini avanzati, consentendoti di mostrare visivamente i prodotti direttamente nella finestra di conversazione. Le risposte suggerite e le azioni rapide come &quot;Acquista ora&quot; o &quot;Visualizza altro&quot; consentono ai brand di indirizzare facilmente i destinatari dal messaggio al sito mobile o all’app, aumentando i tassi di conversione.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Pubblica campagne con media più avanzati</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Grazie agli RCS è più semplice promuovere nuovi prodotti, promozioni a tempo limitato o sconti stagionali attirando l’attenzione. A differenza degli SMS tradizionali, gli RCS supportano schede, caroselli e immagini avanzati, consentendoti di mostrare visivamente i prodotti direttamente nella finestra di conversazione. Le risposte suggerite e le azioni rapide come "Acquista ora" o "Visualizza altro" consentono ai brand di indirizzare facilmente i destinatari dal messaggio al sito mobile o all’app, aumentando i tassi di conversione.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2nGQcA" prefix="r65" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Usa gli RCS per coinvolgere nuovamente chi abbandona il carrello"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Usa gli RCS per mostrare a chi abbandona il carrello ciò a cui sta rinunciando: inserisci un’immagine del prodotto, il prezzo e un pulsante chiaro su cui cliccare per riprendere il processo di pagamento dove era stato interrotto. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Usa gli RCS per coinvolgere nuovamente chi abbandona il carrello</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Usa gli RCS per mostrare a chi abbandona il carrello ciò a cui sta rinunciando: inserisci un’immagine del prodotto, il prezzo e un pulsante chiaro su cui cliccare per riprendere il processo di pagamento dove era stato interrotto. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="oooa5" prefix="r66" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Trasforma gli aggiornamenti in conversazioni"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Le conferme degli ordini e gli avvisi di spedizione non devono essere notifiche unidirezionali. Con gli RCS puoi inserire alcune risposte suggerite, come &quot;Traccia il mio pacco&quot; o &quot;Contatta l’assistenza&quot;, aiutando i clienti a interagire istantaneamente. Lo stato del mittente verificato e gli elementi visivi del marchio, come il logo e la palette di colori, generano fiducia rendendo al contempo ogni messaggio fluido, utile e coerente con il brand.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Trasforma gli aggiornamenti in conversazioni</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le conferme degli ordini e gli avvisi di spedizione non devono essere notifiche unidirezionali. Con gli RCS puoi inserire alcune risposte suggerite, come "Traccia il mio pacco" o "Contatta l’assistenza", aiutando i clienti a interagire istantaneamente. Lo stato del mittente verificato e gli elementi visivi del marchio, come il logo e la palette di colori, generano fiducia rendendo al contempo ogni messaggio fluido, utile e coerente con il brand.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1F11WX" prefix="r67" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Consolida le relazioni con il nurturing post-vendita"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Una volta conclusa la vendita, gli RCS ti consentono di andare oltre il &quot;grazie per l’acquisto&quot;. Puoi condividere video tutorial, istruzioni per l’uso o suggerimenti di prodotti complementari utilizzando schede e caroselli avanzati. Gli RCS supportano anche le risposte suggerite, così i clienti possono indicare facilmente di essere interessati ai tuoi futuri contenuti o ricevere maggiore assistenza: un’esperienza interattiva che rafforza la fidelizzazione dei clienti e il valore del ciclo di vita (lifetime value).</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Consolida le relazioni con il nurturing post-vendita</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Una volta conclusa la vendita, gli RCS ti consentono di andare oltre il "grazie per l’acquisto". Puoi condividere video tutorial, istruzioni per l’uso o suggerimenti di prodotti complementari utilizzando schede e caroselli avanzati. Gli RCS supportano anche le risposte suggerite, così i clienti possono indicare facilmente di essere interessati ai tuoi futuri contenuti o ricevere maggiore assistenza: un’esperienza interattiva che rafforza la fidelizzazione dei clienti e il valore del ciclo di vita (lifetime value).</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1y13Ln" prefix="r68" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Raccogli i feedback in modo coinvolgente"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Grazie alla messaggistica RCS puoi richiedere i feedback in modo più semplice utilizzando risposte da selezionare, sondaggi nei messaggi e valutazioni in stelle: in questo modo è più probabile che i clienti rispondano. I brand possono inviarli dopo un acquisto o un’esperienza con l’assistenza per raccogliere approfondimenti e aumentare la soddisfazione dei clienti. A differenza dei sondaggi via e-mail, che spesso vengono ignorati, i messaggi interattivi risultano veloci e personali.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Raccogli i feedback in modo coinvolgente</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Grazie alla messaggistica RCS puoi richiedere i feedback in modo più semplice utilizzando risposte da selezionare, sondaggi nei messaggi e valutazioni in stelle: in questo modo è più probabile che i clienti rispondano. I brand possono inviarli dopo un acquisto o un’esperienza con l’assistenza per raccogliere approfondimenti e aumentare la soddisfazione dei clienti. A differenza dei sondaggi via e-mail, che spesso vengono ignorati, i messaggi interattivi risultano veloci e personali.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="f6kmc" prefix="r69" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Tratta coi guanti i clienti VIP"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Gli RCS ti permettono di creare un’esperienza di fidelizzazione incredibilmente ricca direttamente all’interno delle conversazioni via messaggio. Offri ai tuoi principali clienti la possibilità di impostare le loro preferenze con pulsanti interattivi (come le categorie di prodotti o gli orari di lancio), dopodiché invia contenuti selezionati per l’accesso in anteprima, come caroselli di immagini o video personali. Inoltre, grazie a risposte suggerite come &quot;Ricordamelo&quot; o &quot;Acquista ora&quot;, i VIP possono agire rapidamente senza alcuna app aggiuntiva o e-mail.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Tratta coi guanti i clienti VIP</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gli RCS ti permettono di creare un’esperienza di fidelizzazione incredibilmente ricca direttamente all’interno delle conversazioni via messaggio. Offri ai tuoi principali clienti la possibilità di impostare le loro preferenze con pulsanti interattivi (come le categorie di prodotti o gli orari di lancio), dopodiché invia contenuti selezionati per l’accesso in anteprima, come caroselli di immagini o video personali. Inoltre, grazie a risposte suggerite come "Ricordamelo" o "Acquista ora", i VIP possono agire rapidamente senza alcuna app aggiuntiva o e-mail.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZuRJp" prefix="r70" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Aumenta la partecipazione con omaggi o sfide"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Gli RCS contribuiscono ad aumentare la partecipazione tramite elementi visivi avanzati e prompt interattivi, dai prodotti in omaggio alle sfide del brand. Puoi usare i caroselli per mostrare i premi, suggerire opzioni di risposta per partecipare o inserire link alle piattaforme social, tutto all’interno del messaggio. </p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Aumenta la partecipazione con omaggi o sfide</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gli RCS contribuiscono ad aumentare la partecipazione tramite elementi visivi avanzati e prompt interattivi, dai prodotti in omaggio alle sfide del brand. Puoi usare i caroselli per mostrare i premi, suggerire opzioni di risposta per partecipare o inserire link alle piattaforme social, tutto all’interno del messaggio. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1I80j5" prefix="r71" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Sfrutta una messaggistica avanzata per potenziare i flussi con intento d’acquisto elevato"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>I flussi relativi alla riduzione dei prezzi, le serie di benvenuto o i messaggi per prodotti nuovamente disponibili offrono opportunità preziose, e gli RCS li rendono ancora più efficaci. Grazie alla maggiore ricchezza degli elementi visivi, all’autenticazione del brand e alle interazioni in tempo reale, queste automazioni diventano percorsi personalizzati. Le procedure consigliate di Klaviyo per i flussi si abbinano perfettamente agli RCS, assicurandoti di raggiungere la persona giusta nel momento più indicato e utilizzando il formato più adatto per stimolare l’azione.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Sfrutta una messaggistica avanzata per potenziare i flussi con intento d’acquisto elevato</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>I flussi relativi alla riduzione dei prezzi, le serie di benvenuto o i messaggi per prodotti nuovamente disponibili offrono opportunità preziose, e gli RCS li rendono ancora più efficaci. Grazie alla maggiore ricchezza degli elementi visivi, all’autenticazione del brand e alle interazioni in tempo reale, queste automazioni diventano percorsi personalizzati. Le procedure consigliate di Klaviyo per i flussi si abbinano perfettamente agli RCS, assicurandoti di raggiungere la persona giusta nel momento più indicato e utilizzando il formato più adatto per stimolare l’azione.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="primi passi"></div><astro-island uid="1HpTXP" prefix="r73" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Come muovere i primi passi con gli RCS nel marketing B2C"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>All’inizio bisogna riflettere <em>a lungo </em>su qualsiasi nuovo canale. Ecco come muovere strategicamente i primi passi con il marketing RCS:</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Come muovere i primi passi con gli RCS nel marketing B2C</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>All’inizio bisogna riflettere <em>a lungo </em>su qualsiasi nuovo canale. Ecco come muovere strategicamente i primi passi con il marketing RCS:</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z23Hh31" prefix="r74" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"1. Pianifica la tua strategia RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Ti consigliamo di eseguire un audit delle campagne SMS e MMS esistenti per capire quali stanno già ottenendo buoni risultati. Se ritieni di poterne migliorare alcune con elementi interattivi o visivi ad alta risoluzione, ottimizzale per gli RCS. </p><p>Ad esempio, gli annunci sui nuovi prodotti potrebbero spiccare meglio con immagini ad alta risoluzione o le <a href=\"https://www.klaviyo.com/it/blog/shipping-confirmation-email-template-examples\">notifiche di spedizione</a> potrebbero risultare più utili se includessero risposte suggerite.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. Pianifica la tua strategia RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Ti consigliamo di eseguire un audit delle campagne SMS e MMS esistenti per capire quali stanno già ottenendo buoni risultati. Se ritieni di poterne migliorare alcune con elementi interattivi o visivi ad alta risoluzione, ottimizzale per gli RCS. </p><p>Ad esempio, gli annunci sui nuovi prodotti potrebbero spiccare meglio con immagini ad alta risoluzione o le <a href="https://www.klaviyo.com/it/blog/shipping-confirmation-email-template-examples">notifiche di spedizione</a> potrebbero risultare più utili se includessero risposte suggerite.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1WhARo" prefix="r75" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"2. Crea campagne ottimizzate per gli RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Ed è qui che gli RCS diventano interessanti e arriva il momento di adottare un approccio diverso rispetto agli SMS. Con gli RCS progetti intere esperienze basate sulla combinazione di elementi visivi, testo e interattività per spingere all’azione. Ecco alcune tattiche da tenere in considerazione:</p><ul><li><strong>Crea elementi visivi di alta qualità e coerenti con il brand. </strong>Usa foto dei prodotti ad alta risoluzione o clip video di meno di 30 secondi con didascalie.</li><li><strong>Limitati a 2–3 pulsanti per messaggio per evitare di sovraccaricare il pubblico. </strong>Assicurati che le call-to-action includano verbi come &quot;Acquista ora&quot; o &quot;Traccia l’ordine&quot; per far comprendere chiaramente l’azione desiderata.</li><li><strong>Poiché gli RCS ti permettono di intrattenere <a href=\"https://www.klaviyo.com/it/products/sms-marketing/rcs/two-way-text-messaging\">conversazioni bidirezionali</a>, preparati alle risposte dei clienti.</strong> Ad esempio, se una persona seleziona &quot;Controlla lo stato dell’ordine&quot;, implementa i passaggi successivi più logici per soddisfare la richiesta.</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Crea campagne ottimizzate per gli RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Ed è qui che gli RCS diventano interessanti e arriva il momento di adottare un approccio diverso rispetto agli SMS. Con gli RCS progetti intere esperienze basate sulla combinazione di elementi visivi, testo e interattività per spingere all’azione. Ecco alcune tattiche da tenere in considerazione:</p><ul><li><strong>Crea elementi visivi di alta qualità e coerenti con il brand. </strong>Usa foto dei prodotti ad alta risoluzione o clip video di meno di 30 secondi con didascalie.</li><li><strong>Limitati a 2–3 pulsanti per messaggio per evitare di sovraccaricare il pubblico. </strong>Assicurati che le call-to-action includano verbi come "Acquista ora" o "Traccia l’ordine" per far comprendere chiaramente l’azione desiderata.</li><li><strong>Poiché gli RCS ti permettono di intrattenere <a href="https://www.klaviyo.com/it/products/sms-marketing/rcs/two-way-text-messaging">conversazioni bidirezionali</a>, preparati alle risposte dei clienti.</strong> Ad esempio, se una persona seleziona "Controlla lo stato dell’ordine", implementa i passaggi successivi più logici per soddisfare la richiesta.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zcwxtd" prefix="r76" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"3. Configura e testa la tua campagna RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>La prima cosa da fare è registrare un profilo commerciale verificato che comprende: </p><ul><li>Nome dell’azienda</li><li>Logo</li><li>Sito web</li><li>Altre informazioni identificative</li></ul><p>&nbsp;</p><p>La maggior parte delle piattaforme di messaggistica ti accompagna nello svolgimento di questo processo, che generalmente richiede alcuni giorni lavorativi per l’approvazione. Se hai già un account Klaviyo, la procedura è ancora più semplice.</p><p>Dopo aver finito di creare la campagna, usa gli strumenti di anteprima per verificare l’aspetto dei messaggi su dispositivi diversi. Testa la versione RCS e quella di riserva (SMS/MMS) per assicurarti che tutto funzioni a dovere.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Configura e testa la tua campagna RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La prima cosa da fare è registrare un profilo commerciale verificato che comprende: </p><ul><li>Nome dell’azienda</li><li>Logo</li><li>Sito web</li><li>Altre informazioni identificative</li></ul><p> </p><p>La maggior parte delle piattaforme di messaggistica ti accompagna nello svolgimento di questo processo, che generalmente richiede alcuni giorni lavorativi per l’approvazione. Se hai già un account Klaviyo, la procedura è ancora più semplice.</p><p>Dopo aver finito di creare la campagna, usa gli strumenti di anteprima per verificare l’aspetto dei messaggi su dispositivi diversi. Testa la versione RCS e quella di riserva (SMS/MMS) per assicurarti che tutto funzioni a dovere.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1nOT8k" prefix="r77" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"4. Misura le prestazioni della campagna RCS"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0,"<p>Gli RCS ti permettono di accedere a nuove metriche relative alle prestazioni, tra cui:</p><ul><li>Conferme di lettura, per vedere quando i messaggi vengono aperti</li><li>Interazioni con pulsanti o caroselli specifici</li><li>Tassi di completamento delle conversazioni</li></ul><p>&nbsp;</p><p>Usa questi dati per eseguire test A/B, vedere quali elementi interattivi funzionano meglio e migliorare le campagne RCS nel tempo. Puoi anche integrare gli RCS con altre strategie per e-mail e notifiche push in modo da creare un’esperienza più coesa.</p>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">4. Misura le prestazioni della campagna RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Gli RCS ti permettono di accedere a nuove metriche relative alle prestazioni, tra cui:</p><ul><li>Conferme di lettura, per vedere quando i messaggi vengono aperti</li><li>Interazioni con pulsanti o caroselli specifici</li><li>Tassi di completamento delle conversazioni</li></ul><p> </p><p>Usa questi dati per eseguire test A/B, vedere quali elementi interattivi funzionano meglio e migliorare le campagne RCS nel tempo. Puoi anche integrare gli RCS con altre strategie per e-mail e notifiche push in modo da creare un’esperienza più coesa.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="klaviyo"></div><astro-island uid="1vSPYr" prefix="r79" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Perché scegliere Klaviyo per la messaggistica RCS?"],"headlineTag":[0,"h2"],"headlineStyle":[0,"h2"],"subtext":[0,"<p>Configurare i profili commerciali, progettare i messaggi di risposta, gestire i messaggi di riserva all’occorrenza… in un attimo le campagne RCS possono diventare complesse. La verità è che la maggior parte dei team non ha il tempo o gli strumenti per implementare gli RCS da zero.</p><p>Ed è qui che entra in gioco un <a href=\"https://www.klaviyo.com/it/platform\">CRM B2C</a> come Klaviyo.</p><p>Klaviyo aiuta a superare le difficoltà dell’implementazione guidando i team di marketing in una configurazione semplice e intuitiva. Se già invii i messaggi di testo tramite Klaviyo, non devi far altro che aggiungere il profilo del tuo brand, fornire le risorse e iniziare a inviare messaggi. Altrimenti, configura la messaggistica mobile nel tuo account Klaviyo e usa i crediti per inviare SMS, MMS o RCS.</p><p>Se il dispositivo di un destinatario non può ricevere gli RCS, Klaviyo invia automaticamente un SMS o un MMS ottimizzato di riserva.</p><p>Klaviyo semplifica la creazione di campagne RCS grazie a:</p><ul><li><strong>Un generatore RCS visuale: </strong>usa l’interfaccia con strumento trascina-rilascia (drag and drop) per creare esperienze RCS senza codice&nbsp; e visualizza l’anteprima dei messaggi prima dell’invio.</li><li><strong>Messaggi automatizzati:</strong> integra messaggi interattivi ad alta risoluzione in flussi come la conferma dell’ordine, gli aggiornamenti sulla spedizione e i follow-up post-vendita.</li><li><strong>Caroselli: </strong>crea gallerie scorrevoli per mostrare più prodotti, offerte o contenuti formativi in un unico messaggio.</li><li><strong>Schede avanzate: </strong>progetta layout visivi strutturati che coniugano immagini, testo e pulsanti con call-to-action per evidenziare le informazioni fondamentali e spingere i clienti a compiere azioni specifiche.</li><li><strong>Risposte suggerite: </strong>aggiungi opzioni di risposta precompilate che i clienti possono selezionare con un singolo tocco.</li><li><strong>Pulsanti di azione: </strong>inserisci pulsanti interattivi che attivano azioni immediate senza uscire dalla finestra di conversazione.</li></ul>"]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Perché scegliere Klaviyo per la messaggistica RCS?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Configurare i profili commerciali, progettare i messaggi di risposta, gestire i messaggi di riserva all’occorrenza… in un attimo le campagne RCS possono diventare complesse. La verità è che la maggior parte dei team non ha il tempo o gli strumenti per implementare gli RCS da zero.</p><p>Ed è qui che entra in gioco un <a href="https://www.klaviyo.com/it/platform">CRM B2C</a> come Klaviyo.</p><p>Klaviyo aiuta a superare le difficoltà dell’implementazione guidando i team di marketing in una configurazione semplice e intuitiva. Se già invii i messaggi di testo tramite Klaviyo, non devi far altro che aggiungere il profilo del tuo brand, fornire le risorse e iniziare a inviare messaggi. Altrimenti, configura la messaggistica mobile nel tuo account Klaviyo e usa i crediti per inviare SMS, MMS o RCS.</p><p>Se il dispositivo di un destinatario non può ricevere gli RCS, Klaviyo invia automaticamente un SMS o un MMS ottimizzato di riserva.</p><p>Klaviyo semplifica la creazione di campagne RCS grazie a:</p><ul><li><strong>Un generatore RCS visuale: </strong>usa l’interfaccia con strumento trascina-rilascia (drag and drop) per creare esperienze RCS senza codice e visualizza l’anteprima dei messaggi prima dell’invio.</li><li><strong>Messaggi automatizzati:</strong> integra messaggi interattivi ad alta risoluzione in flussi come la conferma dell’ordine, gli aggiornamenti sulla spedizione e i follow-up post-vendita.</li><li><strong>Caroselli: </strong>crea gallerie scorrevoli per mostrare più prodotti, offerte o contenuti formativi in un unico messaggio.</li><li><strong>Schede avanzate: </strong>progetta layout visivi strutturati che coniugano immagini, testo e pulsanti con call-to-action per evidenziare le informazioni fondamentali e spingere i clienti a compiere azioni specifiche.</li><li><strong>Risposte suggerite: </strong>aggiungi opzioni di risposta precompilate che i clienti possono selezionare con un singolo tocco.</li><li><strong>Pulsanti di azione: </strong>inserisci pulsanti interattivi che attivano azioni immediate senza uscire dalla finestra di conversazione.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Domande frequenti"></div><astro-island uid="1tPFVz" prefix="r81" component-url="/_astro/accordion.D1WLspZU.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"accordionItems":[1,[[0,{"title":[0,"Qual è il vantaggio degli RCS?"],"content":[0,"<p>Gli RCS coniugano l’enorme portata della messaggistica di testo con gli elementi interattivi prima disponibili solo in app di messaggistica dedicate. Gli RCS ti permettono di inviare immagini e video ad alta risoluzione, generare fiducia con un <a href=\"https://www.klaviyo.com/it/products/sms-marketing/rcs/branded-text-messaging\">profilo del brand verificato</a> e raccogliere più dati dei clienti attraverso conversazioni bidirezionali.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Gli RCS sono migliori degli SMS?"],"content":[0,"<p>RCS e SMS hanno obiettivi diversi. Gli RCS sono più adatti all’invio di contenuti ad alta risoluzione ed elementi interattivi e per casi d’uso come la presentazione di prodotti e l’offerta di promozioni interattive. Al contrario, se devi inviare semplici promemoria o vuoi assicurarti che la consegna sia universale, gli SMS potrebbero essere l’opzione migliore. </p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"La chat RCS è sicura?"],"content":[0,"<p>Sì, gli RCS sono sicuri perché crittografati e inviati tramite profili commerciali verificati. Di conseguenza, riduci il rischio che i messaggi del tuo brand vengano contrassegnati come spam e ne proteggi la reputazione.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Apple userà gli RCS?"],"content":[0,"<p>Sì, Apple ha annunciato il supporto agli RCS con iOS 18. Sono così disponibili sugli iPhone oltre che sui dispositivi Android. </p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Cosa succede se una persona non ha un dispositivo compatibile con gli RCS?"],"content":[0,"<p>Le piattaforme come Klaviyo CRM B2C inviano automaticamente un SMS o un MMS di riserva quando gli RCS non sono supportati. Se invii una campagna RCS a un destinatario il cui dispositivo non supporta questo formato, questa persona riceve un SMS o un MMS (senza gli elementi interattivi).</p>"],"mixedMedia":[0],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0],"headline":[0,"Domande frequenti sugli RCS per il marketing"],"subhead":[0],"mediaAlignment":[0,"left"],"showMedia":[0,false],"isFaqsSection":[0,false]}" ssr client="load" opts="{"name":"Accordion","value":true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _fullWidth_54u1x_56"><h2 class="_headline_54u1x_33 h3">Domande frequenti sugli RCS per il marketing</h2><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-669196451">Qual è il vantaggio degli RCS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-669196451"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Gli RCS coniugano l’enorme portata della messaggistica di testo con gli elementi interattivi prima disponibili solo in app di messaggistica dedicate. Gli RCS ti permettono di inviare immagini e video ad alta risoluzione, generare fiducia con un <a href="https://www.klaviyo.com/it/products/sms-marketing/rcs/branded-text-messaging">profilo del brand verificato</a> e raccogliere più dati dei clienti attraverso conversazioni bidirezionali.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3840215321">Gli RCS sono migliori degli SMS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3840215321"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>RCS e SMS hanno obiettivi diversi. Gli RCS sono più adatti all’invio di contenuti ad alta risoluzione ed elementi interattivi e per casi d’uso come la presentazione di prodotti e l’offerta di promozioni interattive. Al contrario, se devi inviare semplici promemoria o vuoi assicurarti che la consegna sia universale, gli SMS potrebbero essere l’opzione migliore. </p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3766107753">La chat RCS è sicura?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3766107753"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Sì, gli RCS sono sicuri perché crittografati e inviati tramite profili commerciali verificati. Di conseguenza, riduci il rischio che i messaggi del tuo brand vengano contrassegnati come spam e ne proteggi la reputazione.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2816423987">Apple userà gli RCS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2816423987"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Sì, Apple ha annunciato il supporto agli RCS con iOS 18. Sono così disponibili sugli iPhone oltre che sui dispositivi Android. </p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1849809759">Cosa succede se una persona non ha un dispositivo compatibile con gli RCS?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1849809759"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Le piattaforme come Klaviyo CRM B2C inviano automaticamente un SMS o un MMS di riserva quando gli RCS non sono supportati. Se invii una campagna RCS a un destinatario il cui dispositivo non supporta questo formato, questa persona riceve un SMS o un MMS (senza gli elementi interattivi).</p></div></div></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2mqq0L" prefix="r82" component-url="/_astro/section-header.BKbGUwLu.js" component-export="SectionHeader" renderer-url="/_astro/client.CrstduJJ.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"></div></div></div></div><!--astro:end--></astro-island><astro-island uid="KmIS3" prefix="r83" component-url="/_astro/enhanced-carousel.Cqlcyv1g.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.CrstduJJ.js" props="{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"light"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Cos'è la messaggistica di testo con marchio?"],"bodyCopy":[0,"<p>Scopri come gli RCS consentono alla tua azienda di apparire nelle app di messaggistica native dei clienti con un’identità verificata.</p>"],"buttons":[1,[[0,{"text":[0,"Inizia il quiz"],"url":[0,"https://www.klaviyo.com/it/products/sms-marketing/rcs/branded-text-messaging"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Come gli RCS stanno plasmando il marketing sui dispositivi mobili"],"bodyCopy":[0,"<p>Apprendi le basi della messaggistica RCS</p>"],"buttons":[1,[[0,{"text":[0,"Maggiori informazioni"],"url":[0,"https://www.klaviyo.com/it/products/sms-marketing/rcs/what-is-rcs-messaging"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Cosa si intende per SMS conversazionale?"],"bodyCopy":[0,"<p>Per coinvolgere davvero i destinatari, gli SMS dovrebbero essere dinamici e interattivi.</p>"],"buttons":[1,[[0,{"text":[0,"Scopri di più"],"url":[0,"https://www.klaviyo.com/it/blog/conversational-sms"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"text"],"fadeIn":[0,false],"stackAcross":[0,"3"]}" ssr client="load" opts="{"name":"EnhancedCarousel","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Cos'è la messaggistica di testo con marchio?</h3><div class="_bodyCopy_1pjx2_65"><p>Scopri come gli RCS consentono alla tua azienda di apparire nelle app di messaggistica native dei clienti con un’identità verificata.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Inizia il quiz" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs/branded-text-messaging" role="link" tabindex="0" target="_self" buttonType="primary">Inizia il quiz</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Come gli RCS stanno plasmando il marketing sui dispositivi mobili</h3><div class="_bodyCopy_1pjx2_65"><p>Apprendi le basi della messaggistica RCS</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Maggiori informazioni" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs/what-is-rcs-messaging" role="link" tabindex="0" target="_self" buttonType="primary">Maggiori informazioni</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Cosa si intende per SMS conversazionale?</h3><div class="_bodyCopy_1pjx2_65"><p>Per coinvolgere davvero i destinatari, gli SMS dovrebbero essere dinamici e interattivi.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Scopri di più" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/it/blog/conversational-sms" role="link" tabindex="0" target="_self" buttonType="primary">Scopri di 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style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/mobile-push" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via app mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Prodotti e funzionalità principali</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/it/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Moduli web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli di e-mail</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo per</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agenzie e partner tecnologici (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail ed e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ristoranti (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Benessere (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Perché scegliere Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e alternative (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Confronto tra Klaviyo e Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Strumenti + Risorse</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Risorse di marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">SCOPRI DI PIÙ</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/it-it/" 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target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 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