1 <p>A customer data platform (CDP) is a centralized system that unifies customer information from multiple sources, creating a single source of truth. By consolidating, structuring, and making data actionable, CDPs help businesses streamline marketing, service, and analysis efforts.</p>

2 <p>Klaviyo’s Data Platform goes beyond traditional CDPs by integrating data unification, advanced analytics, and real-time activation into one marketer-friendly solution. This simplifies workflows, saves time, and fosters deeper customer relationships.</p>