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Original
2026-01-01
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2026-03-10
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<p>Klaviyo Analytics</p>
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<h2><strong>Reveal your best moves with performance and customer analytics</strong></h2>
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<p>Tap into bigger opportunities with streamlined marketing and customer insights that keep you in the know.</p>
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<h3>Stay on top of performance</h3>
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<h3>Stay on top of performance</h3>
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<p>Effortlessly track your impact and keep the pulse on your business with clear, reliable reporting.</p>
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<p>Effortlessly track your impact and keep the pulse on your business with clear, reliable reporting.</p>
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<h3>Automate more meaningful moments</h3>
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<h3>Automate more meaningful moments</h3>
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<p>Build relationships at scale with personalised insights, product recommendations, and predictions.</p>
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<p>Build relationships at scale with personalised insights, product recommendations, and predictions.</p>
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<h3>Understand the full customer experience</h3>
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<h3>Understand the full customer experience</h3>
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<p>Uncover trends and hone your strategy by connecting the dots between every interaction.</p>
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<p>Uncover trends and hone your strategy by connecting the dots between every interaction.</p>
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<h3>Think two steps ahead</h3>
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<h3>Think two steps ahead</h3>
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<p>Map out your next moves with personalised benchmarks, testing, and recommendations.</p>
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<p>Map out your next moves with personalised benchmarks, testing, and recommendations.</p>
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<p>intuitive reporting</p>
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<h2>Keep powerful customer insights in sight</h2>
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<p>Track your performance and easily share results with intuitive reporting at your fingertips.</p>
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<ul><li>Answer key questions at a glance with pre-built dashboards.</li>
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<li>Take a deeper dive into campaigns, flows, product performance, and more with custom reports.</li>
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<li>Get clear insight into your marketing impact across touchpoints, with flexible attribution settings that apply retroactively.</li>
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</ul><p>smarter personalisation</p>
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<h2>Automate pitch-perfect experiences at scale</h2>
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<p>Send the right message every time with deep personalisation, purchase insights, and<a>predictive analytics</a>.</p>
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<ul><li>Identify your best customers and biggest churn risks with customised recency, frequency, and monetary value (RFM) analysis.</li>
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<li>Personalise product recommendations and cross-sell at the perfect time with actionable insights.</li>
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<li>Forecast what’s next with help from predictive analytics and Klaviyo AI.</li>
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</ul><h3>ICONIC London sees a 197% increase in SMS revenue YoY</h3>
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<h3>CABAIA engages 28% more flow recipients</h3>
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<h3>The INKEY List receives 31% Klaviyo ROI</h3>
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<p>Seamless experiences</p>
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<h2>Create the smoothest customer journey for every shopper</h2>
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<p>Measure and manage the full customer experience across every interaction: marketing,<a>customer service</a>, and beyond.</p>
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<ul><li>Discover what’s driving purchase behaviour with advanced tools like funnel and cohort analyses, and multi-touch attribution.</li>
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<li>Track every shopper’s on-site behaviour, conversions, and<a>Customer Hub</a>checkouts, all in one place.</li>
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<li>Keep your customers happy-and coming back-with guidance from Review Sentiment AI.</li>
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</ul><p>Data-driven guidance</p>
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<h2>Turn insights into action</h2>
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<p>Peer insights, testing, and tailored recommendations help you continuously hone your strategy for the biggest payoff.</p>
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<ul><li>Uncover opportunities with<a>personalised benchmarks</a>that show how your metrics stack up against peer brands.</li>
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<li>Fine-tune tactics through iteration, AI-driven A/B testing, and global holdout groups.</li>
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<li>Get personalised recommendations on best practices for marketing, deliverability, and targeting.</li>
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</ul><h3>How to analyse performance</h3>
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<p>Jumpstart your reporting strategy in under an hour by taking this on-demand course.</p>
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<h3>All about advanced attribution</h3>
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<p>Find out how Klaviyo’s flexible attribution model simplifies reporting on real impact.</p>
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<h3>Take a deep dive into analytics</h3>
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<p>Explore detailed articles that cover all the ins and outs of Klaviyo analytics and reporting.</p>
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<h3>Klaviyo Service</h3>
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<h3>Klaviyo Marketing</h3>
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<h3>Klaviyo Data Platform</h3>
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<h2>Analytics FAQs</h2>
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<p>Whether you’re using Klaviyo Email, SMS, Mobile Push, or Reviews, Klaviyo Marketing offers best-in-class reporting so you can measure marketing performance and growth. Easily track subscriber trends, marketing engagement, deliverability, and industry benchmarks through clear dashboards and customisable reports.</p>