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Original 2026-01-01

Modified 2026-03-10

1 2025 was a year of major transformation-not just because of what we built, but because of what you did with it.

2 Partners leading with Klaviyo as a platform are closing bigger deals, winning more often, and building deeper customer relationships. You expanded into new verticals, new markets, and new ways of delivering value for customers.

3 That’s the real story. Here’s how it came together.

4 <h2>Four pillars driving our growth</h2>

5 Our momentum is built on four strategic engines working together:

6 <ol><li>A multi-product platform that powers entire customer growth strategies</li>

7 <li>International expansion fueled by partners across regions</li>

8 <li>Upmarket momentum in mid-market and enterprise (with 6,000+ customers already)</li>

9 <li>A thriving partner ecosystem that accelerates it all.</li>

10 </ol>You’re bringing the strategy, integration, and execution that unlocks bigger opportunities, deeper customer relationships, and outcomes customers can’t achieve alone.

11 - <h2>You’re building with the right platform and the right partner </h2>

11 + <h2>You’re building with the right platform and the right partner</h2>

12 This year, Klaviyo became an<a>AI-first B2C CRM</a>. We doubled our products from 4 to 8 since IPO, expanded to 11 languages and 22 SMS markets, and crossed $1B in run rate while scaling 30%+ year-over-year.

13 We’re not just growing fast, we’re building something that lasts. There are fewer than ten public software companies growing more than 30% at over $1B in revenue run-rate while achieving the Rule of 40. We’re proud to be among that group. These numbers give us confidence, but more importantly, they should give you confidence that you’re building with the right platform and the right partner.

14 The Klaviyo platform now unifies marketing, service, analytics, and data, powered by a single real-time customer profile across email, SMS, WhatsApp, web, mobile, and social. Built-in<a>K:AI agents</a>help teams plan campaigns, personalize every send, answer questions, and resolve issues.

15 What does this mean for you? More ways to deliver value.

16 For agencies and system integrators (SIs), that means full-funnel CRM strategy, AI-powered campaign planning, and omnichannel services without complex stacks.

17 For technology partners, it means delivering smarter customer experiences and expanded opportunities to boost your visibility across the Klaviyo ecosystem. The platform grew so your business could grow with it.

18 <h2>Clearer paths to grow with us</h2>

19 A more powerful platform required a more structured way to work together. We launched the<a>K:Partners Program</a>with two dedicated tracks.

20 Agency partnersgained clearer tiering and benefits, enablement across the full platform, and stronger discovery and go-to-market support.

21 Technology partnersgained a structured path and new resources through our tech partner program track to build, integrate, and go to market with Klaviyo, plus improved visibility through the redesigned App Marketplace, which now includes more than 350 apps with 40 new integrations added this year.

22 Two tracks. One goal: helping you grow faster.

23 <h2>New markets, new opportunities</h2>

24 You helped Klaviyo expand beyond retail this year.

25 New integrations across hospitality, wellness, food and beverage, and travel opened doors to new customer segments. We launched integrations with<a>Cloudbeds</a>and<a>MEWS</a>, serving tens of thousands of properties across more than 150 countries. We became Shopware’s top partner in marketing automation.

26 Brands like Dishoom, Proper Hotels,Eureka Restaurant Group and Pacific Catch among others joined the platform. For you, this means access to new industries, opportunities to build vertical expertise, and larger, more strategic engagements.

27 <h2>Global reach, delivered locally</h2>

28 Across EMEA, APAC, and the Americas, you expanded Klaviyo into new markets. K:London, K:Sydney, and K:Boston brought customers and partners together across regions. Klaviyo Connect and Partner Day events connected our community in more than 15 major metro areas.

29 The K:Partners ecosystem scales globally because it is built locally. This means repeatable practices, support for international customers, and the ability to grow alongside Klaviyo wherever you operate.

30 <h2>Less friction, faster results</h2>

31 We heard you. You wanted it easier to onboard clients, learn, and move faster. So we built it.

32 The<a>Klaviyo Partner Demand Center</a>now brings together everything you need: curated sales and services enablement, self-serve training and product updates, on-demand campaign kits, and one-click translation across more than 100 languages.

33 The K:Partners AI Assistant helps you find answers fast. Less time searching. More time delivering value for customers.

34 <h2>Celebrating you</h2>

35 A highlight of the year was K:Boston, where more than 350 partners joined us from across the globe. A highlight of the year was K:Boston, where more than 350 partners joined us from across the globe. We convened our Partner Advisory Council, bringing together agency, technology, and platform partners to discuss our roadmap, AI, new verticals, and the future of B2C CRM. Your input doesn’t just inform what we build, it drives it.

36 We also held our first ever K:Partners Awards, celebrating 21 partners for the impact you create for our shared customers.

37 Congratulations to all our winners.<a>See the full list</a>.

38 <h2>What comes next</h2>

39 2025 laid the foundation. 2026 is about acceleration.

40 You’re at the forefront. Together, we’ll keep building, expanding, and delivering.

41 Join us on February 3rd for our next Partner Quarterly Releases event to see what’s coming.<a>Register now</a>.

42 Thank you for your partnership and trust. Thank you for being part of this journey. Wishing you and your team a joyful holiday season and an incredible 2026.

43 Not yet a K:Partner? Join the program today

44 <a>Sign up</a>

45 Results may vary based on partner region, industry focus, and level of platform engagement. These claims are based on the experiences of a subset of our partner network.