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2026-02-01
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2026-03-10
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<p>If you sell internationally, you already know that while your brand is global, your customers are not.</p>
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<p>If you sell internationally, you already know that while your brand is global, your customers are not.</p>
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<p>They shop in different languages. They pay in different currencies. They expect prices, products, and links that actually work where they live. And when those details are even slightly off-wrong currency, broken regional link, a product that isn’t available in their country-it doesn’t just feel clumsy. It breaks trust.</p>
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<p>They shop in different languages. They pay in different currencies. They expect prices, products, and links that actually work where they live. And when those details are even slightly off-wrong currency, broken regional link, a product that isn’t available in their country-it doesn’t just feel clumsy. It breaks trust.</p>
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<p>For years, delivering truly localized ecommerce experiences at scale has meant extra catalogs, manual workarounds, or settling for “close enough.”</p>
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<p>For years, delivering truly localized ecommerce experiences at scale has meant extra catalogs, manual workarounds, or settling for “close enough.”</p>
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<p>Today, that changes for Klaviyo customers using Shopify Markets.</p>
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<p>Today, that changes for Klaviyo customers using Shopify Markets.</p>
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<p>Shopify Markets Locale Aware Catalogs lets Klaviyo customers automatically sync localized product catalogs from Shopify Markets directly into Klaviyo.</p>
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<p>Shopify Markets Locale Aware Catalogs lets Klaviyo customers automatically sync localized product catalogs from Shopify Markets directly into Klaviyo.</p>
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<p>That means language, currency, pricing, and region-specific product URLs are always correct-for every customer, in every market-without managing multiple catalogs or custom logic.</p>
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<p>That means language, currency, pricing, and region-specific product URLs are always correct-for every customer, in every market-without managing multiple catalogs or custom logic.</p>
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<p>One Klaviyo account. One campaign. Fully localized experiences everywhere you sell.</p>
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<p>One Klaviyo account. One campaign. Fully localized experiences everywhere you sell.</p>
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<h2><strong>The problem with global commerce today</strong></h2>
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<h2><strong>The problem with global commerce today</strong></h2>
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<p>Shopify Markets makes it easier than ever to sell internationally. But until now, that localization often stopped at the storefront.</p>
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<p>Shopify Markets makes it easier than ever to sell internationally. But until now, that localization often stopped at the storefront.</p>
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<p>Inside your marketing and customer experience tools, teams were left to:</p>
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<p>Inside your marketing and customer experience tools, teams were left to:</p>
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<ul><li>Manually maintain multiple product catalogs</li>
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<ul><li>Manually maintain multiple product catalogs</li>
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<li>Build fragile workarounds to handle currencies and regional availability</li>
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<li>Build fragile workarounds to handle currencies and regional availability</li>
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<li>Send separate campaigns by market, or risk sending the wrong product to the wrong shopper</li>
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<li>Send separate campaigns by market, or risk sending the wrong product to the wrong shopper</li>
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</ul><p>The result? More operational overhead, slower execution, and personalization that breaks down as soon as you cross borders.</p>
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</ul><p>The result? More operational overhead, slower execution, and personalization that breaks down as soon as you cross borders.</p>
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<h2><strong>How Locale Aware Catalogs works</strong></h2>
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<h2><strong>How Locale Aware Catalogs works</strong></h2>
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<p>Locale Aware Catalogs removes that complexity by using the data you already have in Shopify Markets.</p>
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<p>Locale Aware Catalogs removes that complexity by using the data you already have in Shopify Markets.</p>
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<p>Here’s what happens behind the scenes:</p>
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<p>Here’s what happens behind the scenes:</p>
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<ol><li><strong>Connect Shopify Markets</strong>and select which Market catalogs you want to sync.</li>
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<ol><li><strong>Connect Shopify Markets</strong>and select which Market catalogs you want to sync.</li>
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<li><strong>Automatically import localized product data</strong>, including language, currency, pricing, and region-specific URLs.</li>
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<li><strong>Automatically import localized product data</strong>, including language, currency, pricing, and region-specific URLs.</li>
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<li><strong>Use that data everywhere in Klaviyo</strong>, without changing your existing workflows.</li>
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<li><strong>Use that data everywhere in Klaviyo</strong>, without changing your existing workflows.</li>
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</ol><p>From there, localization just works.</p>
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</ol><p>From there, localization just works.</p>
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<h2><strong>What you can do with Locale Aware Catalogs</strong></h2>
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<h2><strong>What you can do with Locale Aware Catalogs</strong></h2>
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<p>Once your catalogs are synced, every customer experience dynamically adapts to the shopper’s local market.</p>
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<p>Once your catalogs are synced, every customer experience dynamically adapts to the shopper’s local market.</p>
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<ul><li><strong>Localized campaigns without extra work:</strong>When using Smart Translations, dynamicproduct blocks in email, text, and WhatsApp messages will automatically adjust based on the recipient’s locale. A single campaign can show USD pricing to U.S. shoppers and EUR pricing to customers in France, all using the correct storefront links for each.</li>
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<ul><li><strong>Localized campaigns without extra work:</strong>When using Smart Translations, dynamicproduct blocks in email, text, and WhatsApp messages will automatically adjust based on the recipient’s locale. A single campaign can show USD pricing to U.S. shoppers and EUR pricing to customers in France, all using the correct storefront links for each.</li>
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<li><strong>Smarter dynamic product feeds and recommendations:</strong>Regionalizing product content allows your customers to see your product information, currency, and pricing that match their preferences. No more promoting products someone literally can’t buy.</li>
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<li><strong>Smarter dynamic product feeds and recommendations:</strong>Regionalizing product content allows your customers to see your product information, currency, and pricing that match their preferences. No more promoting products someone literally can’t buy.</li>
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<li><strong>Market-specific flows that actually convert:</strong>Trigger flows and campaigns based on market-level availability and pricing, so notifications are timely, relevant, and accurate for each region.</li>
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<li><strong>Market-specific flows that actually convert:</strong>Trigger flows and campaigns based on market-level availability and pricing, so notifications are timely, relevant, and accurate for each region.</li>
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<li><strong>Preview before you send:</strong>Marketers can preview exactly how product content will appear for each locale, helping teams catch errors and stay on-brand before campaigns go live.</li>
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<li><strong>Preview before you send:</strong>Marketers can preview exactly how product content will appear for each locale, helping teams catch errors and stay on-brand before campaigns go live.</li>
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</ul><h2><strong>A fully localized Customer Hub experience</strong></h2>
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</ul><h2><strong>A fully localized Customer Hub experience</strong></h2>
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<p>Localization doesn’t stop with marketing messages.</p>
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<p>Localization doesn’t stop with marketing messages.</p>
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<p>With Locale Aware Catalogs, Customer Hub automatically inherits each shopper’s Shopify Markets settings. That means:</p>
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<p>With Locale Aware Catalogs, Customer Hub automatically inherits each shopper’s Shopify Markets settings. That means:</p>
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<ul><li>Translated interface text</li>
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<ul><li>Translated interface text</li>
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<li>Local currency pricing</li>
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<li>Local currency pricing</li>
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<li>Region-specific product URLs</li>
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<li>Region-specific product URLs</li>
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<li>Recommendations based on local availability</li>
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<li>Recommendations based on local availability</li>
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</ul><p>From recently viewed items to order history and support content, every interaction feels native no matter where your customer is shopping from.</p>
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</ul><p>From recently viewed items to order history and support content, every interaction feels native no matter where your customer is shopping from.</p>
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<h2><strong>Why we built this</strong></h2>
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<h2><strong>Why we built this</strong></h2>
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<p>As brands scale globally, localization stops being a nice-to-have and becomes a revenue lever.</p>
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<p>As brands scale globally, localization stops being a nice-to-have and becomes a revenue lever.</p>
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<p>Managing multiple catalogs manually is expensive, error-prone, and impossible to scale. Locale Aware Catalogs eliminates that operational burden and replaces it with automated, market-aware personalization powered by Shopify Markets data you already trust.</p>
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<p>Managing multiple catalogs manually is expensive, error-prone, and impossible to scale. Locale Aware Catalogs eliminates that operational burden and replaces it with automated, market-aware personalization powered by Shopify Markets data you already trust.</p>
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<p>It also closes a critical gap in the market.</p>
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<p>It also closes a critical gap in the market.</p>
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<p>Other platforms either don’t support Shopify Markets at all or only localize language, ignoring currency, pricing, and regional storefronts. Klaviyo is the first to natively integrate Shopify Markets’ localized catalog data across marketing and Customer Hub, creating a truly end-to-end global experience.</p>
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<p>Other platforms either don’t support Shopify Markets at all or only localize language, ignoring currency, pricing, and regional storefronts. Klaviyo is the first to natively integrate Shopify Markets’ localized catalog data across marketing and Customer Hub, creating a truly end-to-end global experience.</p>
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<h2><strong>Who this is for</strong></h2>
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<h2><strong>Who this is for</strong></h2>
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<p>Locale Aware Catalogs is built for ecommerce brands using Shopify Markets to sell across multiple countries or currencies, especially teams that want to operate one global marketing engine without sacrificing local relevance.</p>
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<p>Locale Aware Catalogs is built for ecommerce brands using Shopify Markets to sell across multiple countries or currencies, especially teams that want to operate one global marketing engine without sacrificing local relevance.</p>
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<ul><li><strong>Marketers</strong>move faster with fewer workarounds and more confidence in every send.</li>
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<ul><li><strong>Marketers</strong>move faster with fewer workarounds and more confidence in every send.</li>
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<li><strong>Marketing and ecommerce leaders</strong>unlock scale, consistency, and higher conversion rates across regions.</li>
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<li><strong>Marketing and ecommerce leaders</strong>unlock scale, consistency, and higher conversion rates across regions.</li>
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</ul><h2><strong>One global strategy. Local execution, automatically.</strong></h2>
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</ul><h2><strong>One global strategy. Local execution, automatically.</strong></h2>
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<p>Global growth shouldn’t mean more complexity.</p>
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<p>Global growth shouldn’t mean more complexity.</p>
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<p>With Shopify Markets Locale Aware Catalogs, you can deliver the localized experiences your customers expect without multiplying your workload.</p>
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<p>With Shopify Markets Locale Aware Catalogs, you can deliver the localized experiences your customers expect without multiplying your workload.</p>
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<p>The right language. The right price. The right product. Every time.</p>
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<p>The right language. The right price. The right product. Every time.</p>
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