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Original
2026-02-01
Modified
2026-03-10
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<p>SMS BENCHMARKS</p>
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<p>SMS BENCHMARKS</p>
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<p>See how your SMS marketing performance compares</p>
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<p>See how your SMS marketing performance compares</p>
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<h3>Summary: what are SMS benchmarks?</h3>
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<p>SMS benchmarks help marketers understand how well their<a>SMS marketing campaigns</a>are performing in comparison to competitors.</p>
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<p>In these 2026 SMS marketing benchmarks, we share data based on over 183,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more.</p>
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<h2>Get the 2026 Omnichannel Benchmark Report</h2>
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<h2>Get the 2026 Omnichannel Benchmark Report</h2>
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<p>Hone your campaigns and flows with the latest insights, trends, and metrics for your industry.</p>
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<p>Hone your campaigns and flows with the latest insights, trends, and metrics for your industry.</p>
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<h2>Dive deeper with key learnings</h2>
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<h2>Dive deeper with key learnings</h2>
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<p>Check out these SMS marketing takeaways from the full report-and download your copy to learn more.</p>
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<p>Check out these SMS marketing takeaways from the full report-and download your copy to learn more.</p>
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<p>The norm is easy to follow-but the industry-leading top 10% emails convert 5x more subscribers and drive 9x more RPR. For SMS, the top 10% of messages drive 7x RPR versus the average.</p>
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<p>The norm is easy to follow-but the industry-leading top 10% emails convert 5x more subscribers and drive 9x more RPR. For SMS, the top 10% of messages drive 7x RPR versus the average.</p>
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<p>This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.</p>
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<p>This likely comes down to the difference between batch-and-blast tactics vs. highly segmented campaigns designed to be ultra-relevant for a specific audience.</p>
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<p>See more relevant data</p>
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<p>See more relevant data</p>
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<h2>The only platform with personalized benchmarks built in</h2>
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<h2>The only platform with personalized benchmarks built in</h2>
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<p>Reach your goals faster by focusing on the metrics that need the most work. Klaviyo’s personalized benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack-and where you might be falling short.</p>
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<p>Reach your goals faster by focusing on the metrics that need the most work. Klaviyo’s personalized benchmarks show how your performance compares to similar businesses, so you can see where you’re leading the pack-and where you might be falling short.</p>
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<h3>Go from transactional to conversational SMS</h3>
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<h3>Go from transactional to conversational SMS</h3>
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<p>Power smarter customer relationships by turning a transactional SMS strategy into a conversational one.</p>
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<p>Power smarter customer relationships by turning a transactional SMS strategy into a conversational one.</p>
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<h3>The crawl, walk, run approach to SMS </h3>
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<h3>The crawl, walk, run approach to SMS </h3>
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<p>Launch your SMS marketing strategy in phases to earn trust, drive revenue, and build a successful long-term channel.</p>
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<p>Launch your SMS marketing strategy in phases to earn trust, drive revenue, and build a successful long-term channel.</p>
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<h3>Expert-tested SMS marketing tips</h3>
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<h3>Expert-tested SMS marketing tips</h3>
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<p>Boost SMS engagement and conversion with these 13 tips from experts that have yet to fail.</p>
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<p>Boost SMS engagement and conversion with these 13 tips from experts that have yet to fail.</p>
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<h2>Try Klaviyo’s personalized benchmarks</h2>
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