Rivalry2

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Original 2026-02-28

Modified 2026-03-10

1 Katherine is the co-founder and CMO of Datalily, a creative content marketing and research studio. She’s a word person with a background in strategic content, journalism, and brand campaigns, and she’s collaborated with leading companies, including Fortune 500 brands and tech unicorns. She’s based in the Boston area and you can find her hanging with her dog or working from breweries.

2 <h2>Posts by this author</h2>

3 <a></a><a>Improve Your Cart Conversion Rate</a>

4 Improve your cart conversion rate with 5 proven fixes for friction, payment gaps, and mobile UX that turn browsers into buyers.

5 <a></a><a>What a seamless customer experience looks like</a>

6 Learn how B2C brands create a seamless customer experience by connecting data, channels, and service to deliver effortless, personalized shopping.

7 <a></a><a>Use Customer Agent for BFCM</a>

8 Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.

9 <a></a><a>Adapt Your Business for AI Shopping</a>

10 Discover how AI shopping is changing online retail and get 6 practical ways to optimize your brand’s presence for this new era.

11 <a></a><a>Choosing the right marketing channel</a>

12 Choosing the right marketing channels for your business is high stakes when you have a limited budget. Learn how to maximize ROI with the right strategy.

13 <a></a><a>When to send Black Friday emails</a>

14 Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox-backed by Klaviyo’s latest consumer and platform data.

15 <a></a><a>BFCM mobile marketing strategies</a>

16 Boost BFCM 2025 sales with 9 mobile marketing strategies across SMS, email, apps, and more-built for today’s mobile-first shoppers.

17 <a></a><a>Why BFCM is a big deal</a>

18 Discover why BFCM is no longer just a sale-it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

19 <a></a><a>9 Omnichannel marketing examples</a>

20 Discover 9 omnichannel marketing examples from brands like Culture Kings and Jenni Kayne. Boost revenue and retention, and create seamless customer journeys.