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2026-02-28
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2026-03-10
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<p>Marketing is undergoing its most profound shift since the smartphone era. Conversational AI is becoming a new surface for discovery, decision-making, and soon, commerce itself. As people increasingly turn to tools like ChatGPT to ask what to buy, which brands to trust, or how to make sense of information, their expectations around how technology should work are changing, too.</p>
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<p>Marketing is undergoing its most profound shift since the smartphone era. Conversational AI is becoming a new surface for discovery, decision-making, and soon, commerce itself. As people increasingly turn to tools like ChatGPT to ask what to buy, which brands to trust, or how to make sense of information, their expectations around how technology should work are changing, too.</p>
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<p>Marketers feel this shift twice. First as consumers, and again in their day-to-day roles. The more they rely on conversational AI in their personal and professional lives, the more they expect every tool they use to work the same way: fast, intuitive, and responsive in natural language. That shift is reshaping what marketers want from their technology, and it’s why Klaviyo is bringing its intelligence directly into the conversational tools they already use.</p>
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<p>Marketers feel this shift twice. First as consumers, and again in their day-to-day roles. The more they rely on conversational AI in their personal and professional lives, the more they expect every tool they use to work the same way: fast, intuitive, and responsive in natural language. That shift is reshaping what marketers want from their technology, and it’s why Klaviyo is bringing its intelligence directly into the conversational tools they already use.</p>
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<p>Today, we’re excited to announce the<a>Klaviyo app for ChatGPT</a>. It is a new way for marketers to access, understand, and act on their Klaviyo data directly inside a conversational AI environment. This launch builds on Klaviyo’s early investment in the AI ecosystem, including our adoption of the Model Context Protocol (MCP), which enables brands to connect their data to natural-language interfaces wherever they work.</p>
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<p>Today, we’re excited to announce the<a>Klaviyo app for ChatGPT</a>. It is a new way for marketers to access, understand, and act on their Klaviyo data directly inside a conversational AI environment. This launch builds on Klaviyo’s early investment in the AI ecosystem, including our adoption of the Model Context Protocol (MCP), which enables brands to connect their data to natural-language interfaces wherever they work.</p>
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<p>“The Klaviyo app for ChatGPT brings the power of your customer data directly into the places you already work,” says Andrew Bialecki, Klaviyo’s Co-Founder and Co-CEO. “It lays the foundation for deeper capabilities-from campaign creation to real-time customer insights-all through natural conversation.”</p>
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<p>“The Klaviyo app for ChatGPT brings the power of your customer data directly into the places you already work,” says Andrew Bialecki, Klaviyo’s Co-Founder and Co-CEO. “It lays the foundation for deeper capabilities-from campaign creation to real-time customer insights-all through natural conversation.”</p>
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<blockquote>The Klaviyo app for ChatGPT brings the power of your customer data directly into the places you already work.</blockquote>Andrew Bialecki<p>Co-Founder and Co-CEO, Klaviyo</p>
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<blockquote>The Klaviyo app for ChatGPT brings the power of your customer data directly into the places you already work.</blockquote>Andrew Bialecki<p>Co-Founder and Co-CEO, Klaviyo</p>
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<p>With our new ChatGPT app, we’re moving marketing toward a truly conversational workflow, one that is fluid, intuitive, and connected to the same real-time consumer insights marketers rely on every day in Klaviyo. It’s a meaningful step toward the next interface of marketing: a continuous conversational loop where insight, creativity, and action live together.</p>
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<p>With our new ChatGPT app, we’re moving marketing toward a truly conversational workflow, one that is fluid, intuitive, and connected to the same real-time consumer insights marketers rely on every day in Klaviyo. It’s a meaningful step toward the next interface of marketing: a continuous conversational loop where insight, creativity, and action live together.</p>
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<h2>The next interface of marketing is here</h2>
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<h2>The next interface of marketing is here</h2>
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<p>Marketers have been conditioned to seek answers inside their tools by opening a reporting dashboard, running a query, or exporting a spreadsheet. Then, they often require a data analyst to parse and interpret the data.</p>
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<p>Marketers have been conditioned to seek answers inside their tools by opening a reporting dashboard, running a query, or exporting a spreadsheet. Then, they often require a data analyst to parse and interpret the data.</p>
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<p>Conversational interfaces like ChatGPT have changed that forever.</p>
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<p>Conversational interfaces like ChatGPT have changed that forever.</p>
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<p>ChatGPT has become the place where strategists draft briefs, plan campaigns, revise copy, and ask quick questions. But until now, those conversations have been disconnected from real first-party performance data. The Klaviyo ChatGPT app closes that gap.</p>
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<p>ChatGPT has become the place where strategists draft briefs, plan campaigns, revise copy, and ask quick questions. But until now, those conversations have been disconnected from real first-party performance data. The Klaviyo ChatGPT app closes that gap.</p>
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<p>With the app, marketers can:</p>
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<p>With the app, marketers can:</p>
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<ul><li>Ask in plain language how campaigns and flows are performing</li>
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<ul><li>Ask in plain language how campaigns and flows are performing</li>
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<li>View real Klaviyo data returned as interactive cards and tables</li>
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<li>View real Klaviyo data returned as interactive cards and tables</li>
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<li>Click into deep-dive analytics for any campaign or flow</li>
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<li>Click into deep-dive analytics for any campaign or flow</li>
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<li>Get plain-language insights and recommended next steps</li>
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<li>Get plain-language insights and recommended next steps</li>
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<li>And soon, create complete Klaviyo campaigns directly from ChatGPT</li>
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<li>And soon, create complete Klaviyo campaigns directly from ChatGPT</li>
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</ul><p>We built the Klaviyo app for ChatGPT for the way marketers already use AI, designing it to make their Klaviyo data accessible and actionable wherever they prefer to work.</p>
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</ul><p>We built the Klaviyo app for ChatGPT for the way marketers already use AI, designing it to make their Klaviyo data accessible and actionable wherever they prefer to work.</p>
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<h2>Now live: real-time campaign and flow performance in ChatGPT</h2>
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<h2>Now live: real-time campaign and flow performance in ChatGPT</h2>
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<p>Our first release focuses on what marketers told us they need most: fast visibility into performance and the ability to go deeper without opening a dashboard or switching tools.</p>
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<p>Our first release focuses on what marketers told us they need most: fast visibility into performance and the ability to go deeper without opening a dashboard or switching tools.</p>
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<p>Now, marketers can use the Klaviyo app in ChatGPT to view and analyze the performance of their campaigns and flows instantly, wherever they are. And because ChatGPT is accessible across devices, this effectively unlocks mobile access to key Klaviyo insights for the first time, giving marketers real-time visibility even on the go.</p>
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<p>Now, marketers can use the Klaviyo app in ChatGPT to view and analyze the performance of their campaigns and flows instantly, wherever they are. And because ChatGPT is accessible across devices, this effectively unlocks mobile access to key Klaviyo insights for the first time, giving marketers real-time visibility even on the go.</p>
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<h3>Ask ChatGPT how your campaigns or flows are performing</h3>
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<h3>Ask ChatGPT how your campaigns or flows are performing</h3>
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<p>Ask @Klaviyo in ChatGPT,:<strong>“How are my campaigns performing this week?”</strong>or<strong>“Show me flow performance from the last seven days.”</strong></p>
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<p>Ask @Klaviyo in ChatGPT,:<strong>“How are my campaigns performing this week?”</strong>or<strong>“Show me flow performance from the last seven days.”</strong></p>
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<p>And you’ll immediately see:</p>
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<p>And you’ll immediately see:</p>
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<ul><li>Campaign performance tables</li>
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<ul><li>Campaign performance tables</li>
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<li>Flow performance tables</li>
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<li>Flow performance tables</li>
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<li>Send status</li>
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<li>Send status</li>
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<li>Delivered counts</li>
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<li>Delivered counts</li>
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<li>Open and click rates</li>
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<li>Open and click rates</li>
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<li>Conversion rate</li>
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<li>Conversion rate</li>
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<li>Attributed revenue</li>
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<li>Attributed revenue</li>
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</ul><p>All displayed as interactive, mobile-friendly cards right inside ChatGPT.</p>
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</ul><p>All displayed as interactive, mobile-friendly cards right inside ChatGPT.</p>
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<h3>Insights and analysis in one click</h3>
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<h3>Insights and analysis in one click</h3>
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<p>Instead of navigating multiple dashboards, you get clarity in a single conversational thread. Tap Analyze on any table or row, and the app surfaces a complete deep-dive analysis, including:</p>
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<p>Instead of navigating multiple dashboards, you get clarity in a single conversational thread. Tap Analyze on any table or row, and the app surfaces a complete deep-dive analysis, including:</p>
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<ul><li>KPIs and metric comparisons vs. previous sends or historical benchmarks</li>
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<ul><li>KPIs and metric comparisons vs. previous sends or historical benchmarks</li>
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<li>Micro-insights (e.g., “CTR dipped 4% vs. prior sends: test a shorter subject line”)</li>
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<li>Micro-insights (e.g., “CTR dipped 4% vs. prior sends: test a shorter subject line”)</li>
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<li>Segment performance or cohort over-indexing</li>
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<li>Segment performance or cohort over-indexing</li>
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<li>Highlighted opportunities or anomalies</li>
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<li>Highlighted opportunities or anomalies</li>
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</ul><p>Flow analysis includes:</p>
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</ul><p>Flow analysis includes:</p>
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<ul><li>Step-by-step performance</li>
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<ul><li>Step-by-step performance</li>
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<li>Entry rate trends</li>
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<li>Entry rate trends</li>
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<li>Drop-off points</li>
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<li>Drop-off points</li>
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<li>Daily or weekly revenue</li>
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<li>Daily or weekly revenue</li>
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<li>Suggested optimizations</li>
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<li>Suggested optimizations</li>
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</ul><h3>Get instant follow-up recommendations</h3>
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</ul><h3>Get instant follow-up recommendations</h3>
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<p>After reviewing the performance, simply ask:<strong>“Klaviyo, what should I do next?”</strong></p>
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<p>After reviewing the performance, simply ask:<strong>“Klaviyo, what should I do next?”</strong></p>
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<p>And ChatGPT will suggest next steps based on your Klaviyo data, like:</p>
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<p>And ChatGPT will suggest next steps based on your Klaviyo data, like:</p>
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<ul><li>Whether to resend, segment, or optimize</li>
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<ul><li>Whether to resend, segment, or optimize</li>
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<li>Follow-up email recommendations</li>
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<li>Follow-up email recommendations</li>
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<li>Subject line ideas</li>
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<li>Subject line ideas</li>
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<li>Optimal send windows</li>
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<li>Optimal send windows</li>
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<li>Audience or cohort suggestions</li>
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<li>Audience or cohort suggestions</li>
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</ul><p>It’s the fastest path from insight → action.</p>
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</ul><p>It’s the fastest path from insight → action.</p>
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<h2>What’s next: analyze audiences and build campaigns all in ChatGPT</h2>
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<h2>What’s next: analyze audiences and build campaigns all in ChatGPT</h2>
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<p>While reporting and performance analysis for both campaigns and flows are available today, the roadmap ahead unlocks even more for marketers.</p>
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<p>While reporting and performance analysis for both campaigns and flows are available today, the roadmap ahead unlocks even more for marketers.</p>
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<h3>List and segment analysis</h3>
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<h3>List and segment analysis</h3>
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<p>Soon, you’ll be able to ask the Klaviyo app in ChatGPT to suggest new segments or analyze existing lists.</p>
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<p>Soon, you’ll be able to ask the Klaviyo app in ChatGPT to suggest new segments or analyze existing lists.</p>
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<p>The app will surface segment shifts, engagement signals, and customer behavior trends all in chat. From there, you can analyze the data, ask more questions, and develop strategic recommendations.</p>
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<p>The app will surface segment shifts, engagement signals, and customer behavior trends all in chat. From there, you can analyze the data, ask more questions, and develop strategic recommendations.</p>
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<h3>Campaign creation inside ChatGPT</h3>
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<h3>Campaign creation inside ChatGPT</h3>
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<p>One of the most exciting future milestones is campaign drafting and creation directly in ChatGPT.</p>
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<p>One of the most exciting future milestones is campaign drafting and creation directly in ChatGPT.</p>
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<p>Imagine asking:<strong>“Draft a BFCM teaser email using last year’s best-performing structure and this year’s VIP offer.”</strong></p>
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<p>Imagine asking:<strong>“Draft a BFCM teaser email using last year’s best-performing structure and this year’s VIP offer.”</strong></p>
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<p>And receiving:</p>
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<p>And receiving:</p>
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<ul><li>Audience and segment selection</li>
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<ul><li>Audience and segment selection</li>
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<li>Suggested send time</li>
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<li>Suggested send time</li>
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<li><a>Template recommendations</a></li>
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<li><a>Template recommendations</a></li>
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<li>Subject line and preheader</li>
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<li>Subject line and preheader</li>
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<li>AI-generated body copy</li>
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<li>AI-generated body copy</li>
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<li>A preview card you can refine in conversation</li>
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<li>A preview card you can refine in conversation</li>
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<li>A draft saved into your Klaviyo account with a single click</li>
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<li>A draft saved into your Klaviyo account with a single click</li>
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</ul><h2>A new era of conversational marketing</h2>
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</ul><h2>A new era of conversational marketing</h2>
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<p>Marketing has always been a conversation, one between a brand and its customers, data, and team ideas. With the Klaviyo ChatGPT app, analyzing and optimizing your marketing becomes a conversation, too.</p>
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<p>Marketing has always been a conversation, one between a brand and its customers, data, and team ideas. With the Klaviyo ChatGPT app, analyzing and optimizing your marketing becomes a conversation, too.</p>
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<p>No dashboards. No digging. No delays. Just real insights, delivered instantly, in the platform where you already think, plan, and create. But this is only the beginning. The Klaviyo ChatGPT app lays the groundwork for a world where:</p>
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<p>No dashboards. No digging. No delays. Just real insights, delivered instantly, in the platform where you already think, plan, and create. But this is only the beginning. The Klaviyo ChatGPT app lays the groundwork for a world where:</p>
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<ul><li>Insights and actions happen in a single thread</li>
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<ul><li>Insights and actions happen in a single thread</li>
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<li>Campaigns are generated from a simple prompt</li>
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<li>Campaigns are generated from a simple prompt</li>
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<li>Audience intelligence appears instantly without filters or exports</li>
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<li>Audience intelligence appears instantly without filters or exports</li>
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<li>AI agents collaborate with your team, informed by customer behavior and performance</li>
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<li>AI agents collaborate with your team, informed by customer behavior and performance</li>
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</ul><p>This is the early stage of the autonomous CRM: marketers define the goals, and AI accelerates the path to action. Klaviyo becomes the intelligence layer powering the next era of commerce.</p>
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</ul><p>This is the early stage of the autonomous CRM: marketers define the goals, and AI accelerates the path to action. Klaviyo becomes the intelligence layer powering the next era of commerce.</p>
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<p>The future of marketing is conversational, and it’s here today.</p>
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<p>The future of marketing is conversational, and it’s here today.</p>
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<p><strong>Try the Klaviyo app in ChatGPT now or<a>browse apps from your ChatGPT sidebar</a>.</strong></p>
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<p><strong>Try the Klaviyo app in ChatGPT now or<a>browse apps from your ChatGPT sidebar</a>.</strong></p>
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