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Original
2026-02-17
Modified
2026-03-10
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<p>SMS BENCHMARKS</p>
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<p>2026 SMS marketing benchmarks by industry</p>
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<p>2026 SMS marketing benchmarks by industry</p>
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<p>See how your SMS marketing performance compares</p>
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<p>See how your SMS marketing performance compares</p>
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<p>SMS benchmarks help marketers understand how well their <a>SMS marketing campaigns</a> are performing in comparison to competitors.</p>
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<p>Summary:</p>
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<p>What are SMS benchmarks?</p>
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<p>SMS benchmarks help marketers understand how well their<a>SMS marketing campaigns</a>are performing in comparison to competitors.</p>
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<p>In these 2026 SMS marketing benchmarks, we share data based on over 183,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more.</p>
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<p>In these 2026 SMS marketing benchmarks, we share data based on over 183,000 Klaviyo customers to help marketers from all industries, including fashion, beauty, health, and more.</p>
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<p>In this guide</p>
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<p><a>SMS click rate benchmarks</a><a>SMS order rate benchmarks</a><a>SMS revenue per recipient benchmarks</a><a>SMS unsubscribe rates</a><a>Key learnings</a></p>
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<p><a>SMS click rate benchmarks</a><a>SMS order rate benchmarks</a><a>SMS revenue per recipient benchmarks</a><a>SMS unsubscribe rates</a><a>Key learnings</a></p>
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<h2>Highlights from the SMS marketing benchmarks report</h2>
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<h2>Highlights from the SMS marketing benchmarks report</h2>
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<p>Dig into Klaviyo’s SMS marketing performance data to see where you stand on email click rates, conversion rates, revenue per recipient, and unsubscribe rates in comparison to your industry’s average.</p>
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<p>Dig into Klaviyo’s SMS marketing performance data to see where you stand on email click rates, conversion rates, revenue per recipient, and unsubscribe rates in comparison to your industry’s average.</p>
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<h2>SMS click rate benchmarks for SMS campaigns</h2>
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<h2>SMS click rate benchmarks for SMS campaigns</h2>
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<h2>SMS order rate benchmarks</h2>
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<h2>SMS order rate benchmarks</h2>
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<h2>SMS revenue per recipient (RPR) benchmarks</h2>
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<h2>SMS revenue per recipient (RPR) benchmarks</h2>
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<h2>SMS unsubscribe benchmarks</h2>
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<h2>SMS unsubscribe benchmarks</h2>
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<h2>Dive deeper with key learnings</h2>
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<h2>Dive deeper with key learnings</h2>
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<ul><li><strong>SMS flows deliver outsized revenue impact relative to send volume.</strong><strong></strong>SMS flows account for just 7.6% of sends, yet drive 45.2% of total SMS revenue, highlighting how critical intent-based, real-time messaging is in a channel where attention is scarce and immediacy matters.</li>
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<ul><li><strong>SMS flows deliver outsized revenue impact relative to send volume.</strong>SMS flows account for just 7.6% of sends, yet drive 45.2% of total SMS revenue, highlighting how critical intent-based, real-time messaging is in a channel where attention is scarce and immediacy matters.</li>
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<li><strong>SMS engagement is strongest when messages are behavior-triggered.</strong><strong></strong>Flow-based SMS messages achieve click rates nearing 10% on average-almost double campaign performance-while top performers exceed 16%, underscoring the power of contextual, timely outreach.</li>
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<li><strong>SMS engagement is strongest when messages are behavior-triggered.</strong>Flow-based SMS messages achieve click rates nearing 10% on average-almost double campaign performance-while top performers exceed 16%, underscoring the power of contextual, timely outreach.</li>
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<li><strong>SMS flows are a major driver of new customer revenue.</strong><strong></strong>Nearly two-thirds (64.4%) of SMS flow revenue comes from new buyers, compared to just 20% from campaigns, making SMS flows especially effective for first-purchase acquisition and conversion acceleration.</li>
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<li><strong>SMS flows are a major driver of new customer revenue.</strong>Nearly two-thirds (64.4%) of SMS flow revenue comes from new buyers, compared to just 20% from campaigns, making SMS flows especially effective for first-purchase acquisition and conversion acceleration.</li>
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<li><strong>Revenue per recipient proves SMS is most powerful when used strategically.</strong><strong></strong>SMS flows generate ~8× higher RPR than campaigns on average, reinforcing that SMS should prioritise high-intent moments over broad promotional blasts.</li>
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<li><strong>Revenue per recipient proves SMS is most powerful when used strategically.</strong>SMS flows generate ~8× higher RPR than campaigns on average, reinforcing that SMS should prioritise high-intent moments over broad promotional blasts.</li>
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<li><strong>Top SMS performers combine restraint with precision.</strong><strong></strong>The top 10% of SMS flows achieve RPR above $5, proving that frequency, segmentation, and personalised content are more effective than high send volume when it comes to driving sustainable SMS revenue growth.</li>
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<li><strong>Top SMS performers combine restraint with precision.</strong>The top 10% of SMS flows achieve RPR above $5, proving that frequency, segmentation, and personalised content are more effective than high send volume when it comes to driving sustainable SMS revenue growth.</li>
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</ul><p>Try Klaviyo’s personalised benchmarks</p>
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</ul><h4>Get the 2026 Omnichannel Benchmark Report</h4>
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<p>Hone your campaigns and flows with the latest insights, trends, and metrics for your industry.</p>
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<p>Try Klaviyo’s personalised benchmarks</p>
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<h2>Explore more</h2>
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<h2>Explore more</h2>
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Explore Klaviyo’s 2026 Email marketing benchmarks Good Protein sees 30x Klaviyo ROI with email and SMS Thirdlove drives 15x SMS ROI after consolidating email and SMS
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Explore Klaviyo’s 2026 Email marketing benchmarks Good Protein sees 30x Klaviyo ROI with email and SMS Thirdlove drives 15x SMS ROI after consolidating email and SMS