Rivalry2

Guide pour lancer une sandwicherie : 5 étapes essentielles
2026-02-21 16:13 Diff
https://www.innovorder.com/blog/guide-pour-lancer-une-sandwicherie-5-etapes-essentielles
Lancer une sandwicherie est bien plus qu’une simple aventure culinaire, c’est une opportunité de transformer votre passion pour la gastronomie et le service client auquel vous attachez tant d’importance en une entreprise prospère. Le succès ne vient toutefois pas par hasard. C’est pourquoi l’équipe Innovorder vous a préparé un guide en 5 étapes clés pour ouvrir votre sandwicherie et démarrer votre projet entrepreneurial sur de solides fondations.
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Conseil 1 : Faites une étude de marché approfondie et un business plan solide

La première étape pour ouvrir une sandwicherie est de réaliser une étude de marché complète.
Analyse de la clientèle cible

Identifiez qui sont vos clients potentiels en vous posant les questions suivantes :
Sont-ils des étudiants, des professionnels, des familles ?
Quelle est leur tranche d’âge ?
À combien estimez-vous leur pouvoir d’achat ?
Que recherchent-ils en termes de produits et de services ?
Toutes ces précieuses informations vous aideront à définir votre offre.
Étude de la concurrence

Avant de vous lancer, prenez le temps d’examiner les sandwicheries déjà existantes dans la zone géographique ciblée. Analysez leurs menus, leurs prix, leurs heures d’ouverture et leur popularité. Identifiez ce qui fonctionne bien et ce qui peut être amélioré. Cela vous permettra de définir votre positionnement et de vous démarquer des établissements concurrents.
Choix de l’emplacement

Les 2 étapes précédentes doivent nécessairement être accompagnées d’une réflexion quant à l’emplacement de votre sandwicherie, ceci, afin d’attirer les clients. Privilégiez des lieux de passage, proches de bureaux, d’écoles ou de centres commerciaux, selon le profil de votre public cible. Évaluez également les coûts de location et les aspects logistiques.
Élaboration d’un business plan

Une fois votre étude de marché effectuée, il est temps de réaliser un business plan détaillé. Ce document est essentiel non seulement pour vous guider dans le lancement et la gestion de votre sandwicherie, mais aussi pour convaincre les investisseurs et les banques de financer votre projet. Celui-ci doit inclure les informations suivantes :
Résumé exécutif : synthétiser votre concept, votre vision et vos objectifs à court et long terme.
Stratégie de marketing et de vente : Expliquez ensuite comment vous comptez attirer et fidéliser les clients. Pécisez vos canaux de distribution, vos campagnes publicitaires et vos promotions.
Analyse financière : Incluez des prévisions financières sur trois à cinq ans, en détaillant les coûts initiaux, les revenus attendus, les dépenses courantes et le point mort (seuil de rentabilité).
Organisation et gestion : Décrivez la structure de votre entreprise, les rôles et responsabilités de chaque membre de l’équipe ainsi que les compétences nécessaires pour mener à bien votre projet.
👉 Pour aller plus loin : Faire le business plan de son restaurant en 7 étapes
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Conseil 2 : Envisagez les réseaux de franchises sandwicherie

Passer par un réseau de franchises peut grandement faciliter le lancement de votre sandwicherie. Les franchises offrent souvent une marque reconnue ainsi qu’un modèle d’affaires établi. Cela réduit aussi le risque entrepreneurial et permet de bénéficier de l’expertise et du soutien du franchiseur. En choisissant de rejoindre ce type de réseau, vous accédez également à des outils de marketing, à des formations et à une assistance continue, ce qui peut être crucial pour se lancer dans un marché compétitif.
Avant de vous mettre en quête de financements ou de vous lancer dans les prochaines étapes, prenez donc le temps de considérer cette option. Recherchez les franchises de sandwicherie disponibles et évaluez celles qui correspondent le mieux à votre vision et à vos objectifs définis dans votre business plan.
Voici quelques exemples de franchises :
Prêt à manger,
La Croissanterie,
Pomme de pain,
DS café,
Paul,
EXKI,
Lina's,
Cojean,
Subway.
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Conseil 3 : Obtenez les autorisations et licences nécessaires

Ouvrir une sandwicherie nécessite de respecter diverses réglementations et d’obtenir plusieurs autorisations. Ces exigences peuvent varier en fonction de plusieurs critères comme la localisation, mais voici quelques-uns des documents couramment requis :
Enregistrement de l’entreprise : Inscrivez votre sandwicherie auprès des autorités locales pour obtenir une immatriculation.
Licence de restauration : Obtenez une licence spécifique pour pouvoir vendre des produits alimentaires.
Normes sanitaires et d’hygiène : Assurez-vous que votre établissement respecte les normes sanitaires et d’hygiène imposées par les autorités locales.
Sécurité incendie : Veillez à respecter les règlements en matière de sécurité incendie, à équiper votre établissement en extincteurs et à signaler les sorties de secours.
Assurance : Souscrivez une assurance pour couvrir les risques potentiels, y compris la responsabilité civile, les dommages aux biens et les assurances des employés.
👉 Pour aller plus loin : Les normes réglementaires à connaître dans la restauration
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Conseil 4 : Aménagez et équipez votre sandwicherie

L’aménagement et l’équipement de votre sandwicherie sont cruciaux pour créer un environnement accueillant et fonctionnel. Voici quelques éléments clés qui méritent toute votre attention :
Design et décoration : Votre objectif est de créer un espace convivial et attractif. Choisissez un design qui reflète l’ambiance que vous souhaitez instaurer.
Mobilier et équipement : L’un de vos enjeux est de faire en sorte que vos clients se sentent à l’aise lors de leur repas. Il est donc important d’investir dans du mobilier confortable. Il vous faudra aussi acheter les équipements de cuisine qui vous permettront de tenir toutes les promesses culinaires de votre carte.
Agencement : Optimisez l’agencement de votre cuisine pour garantir une efficacité maximale. Les différentes zones (cuisson, conservation, préparation, etc) doivent être clairement définies. Le personnel doit pouvoir se déplacer facilement et les équipements doivent être disposés de manière logique.
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Conseil 5 : Définissez la stratégie de communication marketing de votre sandwicherie

Le lancement de votre sandwicherie est l’étape qui marque la concrétisation de votre projet ! Il est cependant important de planifier avec soin votre promotion pour attirer les clients dès le premier jour.
Un événement de lancement

Pour faire connaître, générer de l’engouement et du buzz autour de votre sandwicherie, rien de tel qu’un événement d’inauguration. Invitez des influenceurs locaux, des médias et des membres de la communauté pour attirer l’attention et marquer le coup d’envoi de votre aventure entrepreneuriale.
Des campagnes de marketing en ligne et hors ligne

Utilisez les réseaux sociaux, votre site web et des campagnes publicitaires pour promouvoir votre sandwicherie. La création d’offres spéciales et de promotions vous sera aussi utile pour inciter les premiers clients à venir.
Enfin, établissez des partenariats avec des entreprises locales, des écoles, et des organisations pour élargir votre réseau et attirer une clientèle variée.
Un programme de fidélisation

Avez-vous pensé à mettre en place un programme de fidélisation ? Une telle initiative encourage les clients à revenir régulièrement. En offrant des réductions, des récompenses ou des produits gratuits après un certain nombre d’achats, vous constaterez une hausse du taux de fréquentation de votre établissement.
Une attention spéciale portée aux feedbacks

Les avis de vos clients sont extrêmement précieux. Ils vous aideront à répondre de manière précise à leurs attentes, vous améliorer constamment et rester performant face à la concurrence. Prenez le temps de les solliciter par mail, en direct, via les plateformes d’avis (Google, TripAdvisor, The Fork) ou sur les réseaux sociaux, de les consulter, mais aussi d’y répondre afin de soigner votre e-réputation.
👉 Pour aller plus loin : 9 idées pour la communication et le marketing pour son restaurant
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Conseil bonus : fluidifiez la prise de commande et l’encaissement

De nombreux outils numériques peuvent vous aider à fluidifier l’expérience client.
Une caisse enregistreuse Innovorder, intuitive et dotée de fonctionnalités adaptées aux besoins des sandwicheries, qui vous fera gagner du temps au moment de l’encaissement et de la prise de commande.
Intégrez des solutions de commande en ligne pour permettre à vos clients de passer leurs commandes à l’avance, de venir les récupérer sur place ou de se les faire livrer.
Pour diminuer l'attente de vos clients, aviez-vous pensé à des bornes de commande ? Celles-ci permettent de déléguer la prise de commande à vos clients qui peuvent découvrir votre concept et le menu avec de belles photos.
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Ces 5 conseils clés, plus une astuce bonus, vous permettront de poser des bases solides pour ouvrir votre sandwicherie, affronter les défis du marché et maximiser vos chances de succès.
—
Vous ouvrez ou reprenez une sandwicherie ? Contactez un expert Innovorder pour bénéficier de conseils personnalisés pour votre restaurant !
👉 Découvrez notre offre à destination des sandwicheries
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class="nav-menu-title">Monnayeur automatique</div><div class="nav-menu-text-2">Gagnez du temps sur le paiement en espèces</div></div></div></a><a href="/portefeuille-electronique" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5993cd19fe9d_Portefeuille%20%C3%A9lectronique.webp" loading="lazy" width="26" alt="Portefeuille électronique" class="icon-navigation"><div><div class="nav-menu-title">Portefeuille électronique</div><div class="nav-menu-text-2">Modernisez l&#x27;utilisation du badge convive</div></div></div></a><a href="/io-pay" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc59536319ffaf_IOpay.webp" loading="lazy" width="26" alt="io pay" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title bold">IO Pay</div><div class="new-label _1"><div>New</div></div></div><div class="nav-menu-text-2">Le paiement en toute simplicité</div></div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="TPE" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title bold">TPE</div></div><div class="nav-menu-text-2">Encaissez rapidement et sans erreur</div></div></div></a></div></div><div id="w-node-_1247b359-1103-5983-40cb-a96f89520ee1-15531d30" class="right-grids-col"><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f4f-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran de production</div><div class="nav-menu-text-2">Boostez votre productivité en cuisine</div></div></div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran client</div><div class="nav-menu-text-2">Communiquez avec vos clients et vos livreurs</div></div></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation small"><div><div class="nav-menu-title">Réception</div><div class="nav-menu-text-2">Optimisez la gestion de vos commandes</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6c-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6d-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">IO Analytics</div><div class="nav-menu-text-2">Décuplez vos performances</div></div></div></a><a href="/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Backoffice</div><div class="nav-menu-text-2">Paramétrez vos points de vente simplement</div></div></div></a><a href="/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Programme de fidélité</div><div class="nav-menu-text-2">Faites revenir vos clients</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8a-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8b-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Écosystème</div><div class="gradient-spacer menu"></div></div><a href="/integrations" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593ed619fe55_Integration.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Intégrations</div><div class="nav-menu-text-2">Connectez vos solutions favorites</div></div></div></a><a href="https://developers.innovorder.fr/" target="_blank" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b5e19fe53_developper%20API.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Developer API</div><div class="nav-menu-text-2">Créez des solutions customisées</div></div></div></a></div></div><div id="w-node-bddfa5ab-bcc5-729e-d6fe-7b77fce058b4-15531d30" class="new-solution-pop-up"><a href="#" id="w-node-_7160510d-567f-fc4f-1b7b-5bf3f55c6228-15531d30" class="w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67717dad31f20da28d8b70d2_63346942300af91169c24171_Chicken%20Village%201.avif" loading="lazy" alt="" class="img-lightbox"><script type="application/json" class="w-json">{
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}</script></a></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" id="w-node-d4fda6b4-3db5-73b0-2d27-38372a7ab137-15531d30" alt="" class="new-label-solution"></div></div></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 w-dropdown"><div class="dropdown-toggle-nav-2 w-dropdown-toggle"><div class="dropdown-title">Expertises</div></div><nav class="dropdown-list-nav-small-2 w-dropdown-list"><div class="expertises-navbar-grid"><div id="w-node-aa656673-4e6d-f708-e5ba-6807f13ce5a5-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-_0f43510f-c4c4-4d60-2566-a95d08876b04-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-d120f632-a309-5393-e30f-2021aec224f4-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div></div><a id="w-node-_03b7b6c2-69d4-9142-94eb-67ce3204819c-15531d30" href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a id="w-node-c8b3112d-8ab6-0950-2efc-da3916b60cc0-15531d30" href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><div class="spacer-grid"></div><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast-food</div></a><a id="w-node-_889a5a6a-bda6-20c1-e24e-51597232e6b3-15531d30" href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><div class="spacer-grid"></div><a id="w-node-_0cca9382-d50d-4fbd-f158-2fb539c6e52d-15531d30" href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a id="w-node-_4a240acc-216e-389e-27da-31c43e05f2c2-15531d30" href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a id="w-node-d7752374-55d1-0a55-407a-0d4a77f62ea0-15531d30" href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a id="w-node-_78636bf4-7bdb-4ad5-1108-180d722578e8-15531d30" href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><div class="spacer-grid"></div><a id="w-node-_6c7552c2-044d-c038-f984-ea0a12d368fb-15531d30" href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a id="w-node-_84178b62-3f7c-6104-5fbc-7906c225202f-15531d30" href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><div class="spacer-grid"></div><a id="w-node-_8a10afe5-1f21-e096-7223-25d662a50afd-15531d30" href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a id="w-node-ac5a0e04-890b-6703-1601-b38c4ad0186f-15531d30" href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><div class="spacer-grid"></div><a id="w-node-_67e0697b-ea4d-2429-dc93-47517380b36b-15531d30" href="https://www.innovorder.com/restauration-commerciale/bowling" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a id="w-node-f23bba0b-b18d-806a-14fa-d4882686fedd-15531d30" href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><div class="spacer-grid"></div><a id="w-node-_146552e5-c16d-a46c-ba4a-0a664f628ff5-15531d30" href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a id="w-node-_29ff2d6f-f5cb-e091-5854-5458f2ee9ba9-15531d30" href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><div class="spacer-grid"></div><a id="w-node-a9c9ae20-1c90-4b99-83d5-e9420c7183cd-15531d30" href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div><strong>Glacier</strong></div></a><a id="w-node-_7b8da83d-7cf2-7f54-8543-d6aee64cbab5-15531d30" href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d&#x27;attraction</div></a><a id="w-node-f816c230-e1e0-a1eb-6059-5883600433a5-15531d30" href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><div class="spacer-grid"></div><a id="w-node-_43152c71-43b2-2f4c-1742-810acb6a75da-15531d30" href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a><div class="spacer-grid"></div><a id="w-node-d7bc54d1-458e-3c37-0fdf-8900800416e0-15531d30" href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><div class="spacer-grid"></div><a id="w-node-_2b507d87-2aed-2016-49be-775f21482715-15531d30" href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a id="w-node-_4084b094-d615-162c-8840-7def640ebc71-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a><a id="w-node-da608da4-b480-8830-c283-16a1013520c3-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2 center-nav"><a href="/prix" class="w-inline-block"><div class="text-block-38">Prix</div></a><link rel="prerender" href="/prix"></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><div class="text-block-42">Entreprise</div></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 nav-v-grid-2 entreprise"><a href="/vision" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise v2"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/648dcae3052fafd80a76543f_Picto%20euro.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Qui sommes-nous ?</div><div class="nav-menu-text-2">L’humain avant tout</div></div></div></a><a href="/ia-au-coeur-de-la-vision-de-innovorder" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68e928ed7881ae09b408add6_Icons_Ampoule%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Innovorder et l’IA</div><div class="nav-menu-text-2">L&#x27;IA au cœur de notre vision</div></div></div></a><a href="/presse" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/649e9d68e4a96ea598d6006c_Picto%20presse%201.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Espace Presse</div><div class="nav-menu-text-2">Retrouvez toutes nos actualités</div></div></div></a><a href="https://careers.innovorder.com/" class="nav-link-with-icon encaissement-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca960a2749f520aad110_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous rejoindre</div><div class="nav-menu-text-2">Rejoignez une équipe passionnée</div></div></div></a><a href="/nous-contacter" class="nav-link-with-icon preparation-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457c31711999f05f2899415_nous-contacted.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous contacter</div><div class="nav-menu-text-2">Innovorder vous accompagne</div></div></div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><a href="/ressources" class="w-inline-block"><div class="navbar-link">Ressources</div></a></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 ressources-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309100b-15531d30" class="ressources-nav-l"><div><strong>Innovorder lance sa plateforme de ressources !</strong></div><div class="ressources-nav-txt">Faites le plein d&#x27;infos pour lancer, gérer et développer votre restaurant !</div><div class="nav-title-arrow space"><a href="/ressources" class="w-inline-block"><div class="link-nav"><strong>Accéder à toutes les ressources</strong></div></a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="gradient-spacer menu ressources"></div><div class="grid-inner-ressources"><a href="/blog" class="nav-link-with-icon blog-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597f2119fe66_les%20guides-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Blog</strong></div><div class="nav-menu-text-2">Retrouvez nos meilleurs conseils pour gérer votre établissement</div></div></div></a><a href="https://www.innovorder.com/ressources/ebook" class="nav-link-with-icon livres-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cace739119c2a21804963_liver%20blanc%20-%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Livres blancs</strong></div><div class="nav-menu-text-2">Téléchargez nos guides et livres blancs pour booster votre activité</div></div></div></a><a href="/success-stories" class="nav-link-with-icon success-stories w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496cdd7d19cdbecbb7e1a78_success-stories.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Success Stories</strong></div><div class="nav-menu-text-2">Inspirez-vous des témoignages de restaurateurs ambitieux</div></div></div></a><a href="https://podcast.ausha.co/innovorder" class="nav-link-with-icon podcasts-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bb8a19fe6e_conseil-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Podcasts</strong></div><div class="nav-menu-text-2">Ecoutez les histoires inspirantes de professionnels de la restauration</div></div></div></a><a href="/simulateur" class="nav-link-with-icon simulator-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/64f1c7ebb7bd18d4e0c4db66_simulateur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Simulateur de rentabilité</strong></div><div class="nav-menu-text-2">Calculez la rentabilité des solutions Innovorder pour votre restaurant</div></div></div><div class="new-label white"><div>New</div></div></a><a href="/comparatif" class="nav-link-with-icon comparer-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496ce214c1b19e55cc1684c_Picto%20comparateur%201.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Comparer Innovorder</strong></div><div class="nav-menu-text-2">Découvrez pourquoi Innovorder est la solution la plus adaptée à votre restaurant</div></div></div></a><a href="/ressources/webinars" class="nav-link-with-icon webinaries-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cad0b29da2fb95ca951e9_webinaires%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Webinaires</strong></div><div class="nav-menu-text-2">Visionnez les conférences organisées par Innovorder</div></div></div></a><a href="/faq" class="nav-link-with-icon faq-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59497c19fe5b_tendances-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Centre d’aide/ FAQ</strong></div><div class="nav-menu-text-2">Trouvez toutes les réponses à vos questions</div></div></div></a><a href="/ressources/glossaire" class="nav-link-with-icon glossaire-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cacf77e86cd994a19b3c4_glossaire-icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Glossaire</strong></div><div class="nav-menu-text-2">Devenez incollable sur la transformation digitale de la restauration</div></div></div></a></div></div><a href="/ebook/ouvrir-son-fast-food-en-8-mois-le-guide-ultime" class="block-quote-success bchef w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png" loading="lazy" width="403" sizes="100vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-800.png 800w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-1080.png 1080w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png 1170w"><div class="bchef-txt-nav">Ouvrir son fast-food en 8 mois : le guide ultime</div><div class="livres-blancs-nav"><div>Livres blancs<span class="innov-pink">.</span></div><div class="underline-content-type-grad"></div></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" width="67" alt="" class="new-svg"></a></div></nav></div></div></div><div class="btns-wrap-nav"><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div><a ph-button_name="mainCTA" href="/nous-contacter" class="button-icon-navbar _40px w-inline-block"><div>Parler à un expert</div></a><link rel="prerender" href="/nous-contacter"></div><div class="w-layout-grid mobile-menu"><div class="w-layout-grid nav-grid-no-gap"><div class="mobile-navigation-main"><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309107d" class="dropdown-mobile solutions"><div class="main-title-nav">Solutions</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091080" class="dropdown-mobile expertites-1"><div class="main-title-nav">Expertises</div></div><a href="/prix" class="link-block-10 w-inline-block"><div class="dropdown-mobile"><div class="main-title-nav">Prix</div></div></a><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091087" class="dropdown-mobile entreprise-1"><div class="main-title-nav">Entreprise</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309108a" class="dropdown-mobile ressources-1"><div class="main-title-nav">Ressources</div></div></div><div class="bottom-menu-mobile main"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div></div></div><div class="w-layout-grid grid-inner-link solutions"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109d-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109e-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c930910a1" alt="" class="icon-back solution-1"><div class="main-title-nav">Solutions</div></div><div class="gradient-spacer main-title"></div></div><div class="column-nav"><div class="title-nav">Prise de commande</div><div class="gradient-spacer menu"></div></div><a href="/borne-de-commande" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59266619fe08_Borne%20de%20commande.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Borne de commande</div></a><a href="/scan-plateau" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59280e19fe15_Scan%20plateau.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Scan plateau IA</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/commande-ligne" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59fd6419fe0f_Commande%20en%20ligne.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Commande en ligne</div></a><a href="/commande-a-table" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp" loading="lazy" width="26" sizes="(max-width: 991px) 100vw, (max-width: 1279px) 26px, (max-width: 1439px) 2vw, (max-width: 1919px) 26px, 1vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%2520%25C3%25A0%2520table-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp 1250w" class="icon-navigation"><div class="nav-menu-title"><strong>Click &amp; Serve</strong></div><div class="new-label mobile _1"><div>New</div></div></a><a href="/frigo-connecte-entreprise" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5919fc19fdf7_Frigo%20connect%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Frigo connecté</div></a><a href="/innovorder-foodcourt" class="nav-link-with-icon prise-hover relative w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfcb6a02bd16dc44950608_065e8cdf795b125138eaf4af5f5b33a1_Frigo%20connecte%CC%81.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="rel-court"><div class="nav-menu-title">Innovorder Foodcourt</div></div><div class="new-label mobile _1"><div>New</div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c4-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c5-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Encaissement</div><div class="gradient-spacer menu"></div></div><a href="/caisse-enregistreuse-tactile-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5984c219fe07_Portefeuille-2.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Caisse enregistreuse</div></a><a href="/monnayeur-automatique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595d7d19fe0b_Monnayeur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Monnayeur automatique</div></a><a href="/portefeuille-electronique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59572f19fe16_Portefeuille%20elec.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Portefeuille électronique</div></a><a href="/io-pay" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc59536319ffaf_IOpay.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">IO Pay</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">TPE</div></a></div></div><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910de-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="https://www.innovorder.com/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Écran de production</div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Écran client</strong></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Réception</strong></div></a><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="https://innovorder.com/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Backoffice</div></a><a href="https://www.innovorder.com/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Programme de fidélité</div></a><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>IO Analytics</strong></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091102-15531d30" class="w-layout-grid nav-v-grid-2-column"><div class="new-solution-pop-up"><a href="#" id="w-node-_7d266de7-46e3-3e64-0ae1-8d4c6e3407d8-15531d30" class="w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67717dad31f20da28d8b70d2_63346942300af91169c24171_Chicken%20Village%201.avif" loading="lazy" alt="" class="img-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" alt="" class="new-label-solution"><script type="application/json" class="w-json">{
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class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link expertises"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091120-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091121-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091124" alt="" class="icon-back expertises-1"><div class="main-title-nav">Expertises</div></div><div class="gradient-spacer main-title"></div></div><div class="expertises-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091129-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><a href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><a id="w-node-b6b9296a-bcc5-5944-adf8-07eed974d5ad-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091144-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast food</div></a><a href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><a href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><a href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d&#x27;attraction</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><a id="w-node-_4a47e560-0659-dd0b-bb6d-d5c3e2494de0-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><a href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><a href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><a href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Glacier</div></a><a href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a></div></div></div></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091173-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091174-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091177" alt="" class="icon-back"><div class="main-title-nav">Success stories</div></div><div class="gradient-spacer main-title"></div></div><div class="grid-success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309117c-15531d30" class="w-dyn-list"><div role="list" 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Le cas de Tranché</div><div class="success-story-cat-txt">Franchise</div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/success-stories/italian-queen-innovorder" class="success-story-block-nav _3 w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png 800w" class="success-story-nav-img"><div class="success-story-r"><div class="success-story-r-tit">Comment Italian Queen a augmenté son CA de 15%</div><div class="success-story-cat-txt">Franchise</div></div></a></div></div></div><a id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091187-15531d30" href="/success-stories" class="see-more-btn mobile navbar w-inline-block"><div class="see-more-txt">Voir tout</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59c54e19fe51_Arrow.png" loading="lazy" width="16" alt="" class="arrow-img"></a><a href="https://www.innovorder.com/success-stories/what-the-foc-innovorder" class="block-quote-success w-inline-block"><div class="quote-success-top"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457bd5df1b6f66c6db35f48_image-quote.png" loading="lazy" alt="nils edelman" class="img-quote-success"><div class="quote-txt-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" class="quote-mark-success"><div class="quote-text-success">Innovorder répond à notre enjeu de scalabilité : aller vite, traiter un grand volume de commandes et créer plusieurs points de vente.</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" 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w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cad0b29da2fb95ca951e9_webinaires%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Webinaires</strong></div><div class="nav-menu-text-2">Visionnez les conférences organisées par Innovorder</div></div></div></a><a href="https://podcast.ausha.co/innovorder" class="nav-link-with-icon podcasts-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bb8a19fe6e_conseil-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Podcasts</strong></div><div class="nav-menu-text-2">Ecoutez les histoires inspirantes de professionnels de la restauration</div></div></div></a><a href="/success-stories" class="nav-link-with-icon success-stories w-inline-block"><div class="icon-link-nav"><img 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src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png" loading="lazy" width="360" sizes="(max-width: 991px) 100vw, 360px" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-800.png 800w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-1080.png 1080w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png 1170w"><div class="bchef-txt-nav">Ouvrir son fast-food en 8 mois : le guide ultime</div><div class="livres-blancs-nav"><div>Livres blancs<span 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</style></div></div><div class="section-blog-post"><div class="container-1280"><div class="beadcrumbs-blog"><div class="bc-inner-1"><a href="/blog" class="breadcrumb-text desktop">Blog Innovorder</a><a href="/blog" class="breadcrumb-text mobile">Blog</a><div class="breadcrumb-separator-blog"></div><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/categories/ouvrir-restaurant" class="breadcrumb-text">Ouvrir ou reprendre son restaurant </a></div></div></div><div class="breadcrumb-separator-blog"></div></div><div class="bc-inner-2"><a href="/blog/guide-pour-lancer-une-sandwicherie-5-etapes-essentielles" aria-current="page" class="breadcrumb-text active-crumb w--current">Guide pour lancer une sandwicherie : 5 étapes essentielles</a></div></div><div class="current-post-image-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/669f652e9ea73135298edc77_iStock-1065075206.avif" loading="lazy" alt="" sizes="(max-width: 991px) 100vw, 1200px, 100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/669f652e9ea73135298edc77_iStock-1065075206-p-500.avif 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/669f652e9ea73135298edc77_iStock-1065075206.avif 1254w" class="current-post-image"></div><div class="category-time-read-wrap"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="category-name-current-post">Ouvrir ou reprendre son restaurant </div></div></div></div><div class="read-time-block"><div class="read-time-txt">3</div><div class="read-time-txt min">min</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597b5819ff10_readtime.png" loading="lazy" alt="" class="icon-read-time"></div></div><div class="gradient-spacer current-post"></div></div></div><div class="section-blog-text padding-0"><div class="container-1280"><h1 class="title-post">Guide pour lancer une sandwicherie : 5 étapes essentielles</h1><div class="grid-post-socials"><div class="grid-post-socials-1"><div class="author-post">Chloé Thévenet</div><div><div class="date-post-row"><div class="date-post">Mis à jour le :</div><div class="date-post-text" data-wg-notranslate="">19 March 2025</div></div></div></div><div class="grid-post-socials-2 desktop"><div class="right-head">Partager cet article</div><div class="socials-wrapper"><a href="https://www.instagram.com/innovorder/" target="_blank" class="ig-share w-inline-block"></a><a facebook-share="true" href="#" target="_blank" class="facebook-share w-inline-block"></a><a LI-share="true" href="#" target="_blank" class="li-share w-inline-block"></a><a twitter-share="true" href="#" target="_blank" class="twitter-share w-inline-block"></a></div></div></div><div class="grid-text-summary"><div id="content" class="rt-div w-node-_873a5ec1-7798-710e-1f4b-f737383554ad-6643cc01"><div fs-toc-element="contents" class="rt-blog w-richtext"><p>Lancer une sandwicherie est bien plus qu’une simple aventure culinaire, c’est une opportunité de transformer votre passion pour la gastronomie et le service client auquel vous attachez tant d’importance en une entreprise prospère. Le succès ne vient toutefois pas par hasard. C’est pourquoi l’équipe Innovorder vous a préparé un guide en 5 étapes clés pour ouvrir votre sandwicherie et démarrer votre projet entrepreneurial sur de solides fondations.</p><p>‍</p><h2>Conseil 1 : Faites une étude de marché approfondie et un business plan solide</h2><p>La première étape pour ouvrir une sandwicherie est de réaliser une étude de marché complète. </p><h3>Analyse de la clientèle cible</h3><p><strong>Identifiez qui sont vos clients potentiels</strong> en vous posant les questions suivantes : </p><ul role="list"><li>Sont-ils des étudiants, des professionnels, des familles ? </li><li>Quelle est leur tranche d’âge ? </li><li>À combien estimez-vous leur pouvoir d’achat ? </li><li>Que recherchent-ils en termes de produits et de services ? </li></ul><p>Toutes ces précieuses informations vous aideront à<strong> définir votre offre</strong>.</p><h3>Étude de la concurrence</h3><p>Avant de vous lancer, prenez le temps <strong>d’examiner les sandwicheries déjà existantes</strong> dans la zone géographique ciblée. Analysez leurs menus, leurs prix, leurs heures d’ouverture et leur popularité. Identifiez ce qui fonctionne bien et ce qui peut être amélioré. Cela vous permettra de <strong>définir votre positionnement </strong>et de vous <strong>démarquer des établissements concurrents. </strong></p><h3>Choix de l’emplacement</h3><p>Les 2 étapes précédentes doivent nécessairement être accompagnées d’une réflexion quant à<strong> l’emplacement de votre sandwicherie</strong>, ceci, afin d’attirer les clients. Privilégiez des <strong>lieux de passage</strong>, proches de bureaux, d’écoles ou de centres commerciaux, selon le profil de votre public cible. Évaluez également les coûts de location et les aspects logistiques.</p><h3>Élaboration d’un business plan </h3><p>Une fois votre étude de marché effectuée, il est temps de réaliser un<strong> business plan détaillé</strong>. Ce document est essentiel non seulement pour vous guider dans le lancement et la gestion de votre sandwicherie, mais aussi pour <strong>convaincre les investisseurs et les banques</strong> de financer votre projet. Celui-ci doit inclure les informations suivantes : </p><ul role="list"><li><strong>Résumé exécutif </strong>: synthétiser votre concept, votre vision et vos objectifs à court et long terme.</li></ul><ul role="list"><li><strong>Stratégie de marketing et de vente </strong>: Expliquez ensuite comment vous comptez attirer et fidéliser les clients. Pécisez vos canaux de distribution, vos campagnes publicitaires et vos promotions.</li></ul><ul role="list"><li><strong>Analyse financière </strong>: Incluez des prévisions financières sur trois à cinq ans, en détaillant les coûts initiaux, les revenus attendus, les dépenses courantes et le point mort (seuil de rentabilité).</li></ul><ul role="list"><li><strong>Organisation et gestion </strong>: Décrivez la structure de votre entreprise, les rôles et responsabilités de chaque membre de l’équipe ainsi que les compétences nécessaires pour mener à bien votre projet.</li></ul><p>👉 <strong>Pour aller plus loin </strong>: <a href="https://www.innovorder.com/blog/business-plan-restaurant">Faire le business plan de son restaurant en 7 étapes</a></p><figure style="max-width:2080pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://www.innovorder.com/ebook/ouvrir-son-fast-food-en-8-mois-le-guide-ultime" target="_blank" class="w-inline-block"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/67dade352ca5ed6be11829d4_Bannie%CC%80re%20Blog%20-%20%20Ouvrir%20son%20fast-food.png" loading="lazy" alt=""></div></a></figure><p>‍</p><h2>Conseil 2 : Envisagez les réseaux de franchises sandwicherie</h2><p><strong>Passer par un réseau de franchises</strong> peut grandement faciliter le lancement de votre sandwicherie. Les franchises offrent souvent une marque reconnue ainsi qu’un modèle d’affaires établi. Cela réduit aussi le risque entrepreneurial et permet de <strong>bénéficier de l’expertise et du soutien du franchiseur</strong>. En choisissant de rejoindre ce type de réseau, vous <strong>accédez également à des outils de marketing, à des formations et à une assistance continue</strong>, ce qui peut être crucial pour se lancer dans un marché compétitif. </p><p>Avant de vous mettre en quête de financements ou de vous lancer dans les prochaines étapes, prenez donc le temps de considérer cette option. Recherchez les franchises de sandwicherie disponibles et <strong>évaluez celles qui correspondent le mieux à votre vision et à vos objectifs définis </strong>dans votre business plan.</p><p>Voici quelques exemples de franchises : </p><ul role="list"><li>Prêt à manger,</li><li>La Croissanterie,</li><li>Pomme de pain, </li><li>DS café,</li><li>Paul,</li><li>EXKI,</li><li>Lina&#x27;s,</li><li>Cojean,</li><li>Subway.</li></ul><p>‍</p><h2>Conseil 3 : Obtenez les autorisations et licences nécessaires</h2><p>Ouvrir une sandwicherie nécessite de respecter diverses réglementations et d’obtenir plusieurs autorisations. Ces exigences peuvent varier en fonction de plusieurs critères comme la localisation, mais voici quelques-uns des documents couramment requis :</p><ul role="list"><li><strong>Enregistrement de l’entreprise </strong>: Inscrivez votre sandwicherie auprès des autorités locales pour obtenir une immatriculation.</li></ul><ul role="list"><li><strong>Licence de restauration </strong>: Obtenez une licence spécifique pour pouvoir vendre des produits alimentaires.</li></ul><ul role="list"><li><strong>Normes sanitaires et d’hygiène </strong>: Assurez-vous que votre établissement respecte les normes sanitaires et d’hygiène imposées par les autorités locales.</li></ul><ul role="list"><li><strong>Sécurité incendie </strong>: Veillez à respecter les règlements en matière de sécurité incendie, à équiper votre établissement en extincteurs et à signaler les sorties de secours.</li></ul><ul role="list"><li><strong>Assurance </strong>: Souscrivez une assurance pour couvrir les risques potentiels, y compris la responsabilité civile, les dommages aux biens et les assurances des employés.</li></ul><p>👉 <strong>Pour aller plus loin </strong>: <a href="https://www.innovorder.com/blog/normes-et-contraintes-reglementaires-en-restauration">Les normes réglementaires à connaître dans la restauration</a> </p><figure style="max-width:1254pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/66a3b24a2307df0115a738d9_669f65e0cabe5c60dcc37e33_iStock-1473143163.avif" loading="lazy" alt="Ouvrir une sandwicherie "></div></figure><p>‍</p><h2>Conseil 4 : Aménagez et équipez votre sandwicherie</h2><p>L’aménagement et l’équipement de votre sandwicherie sont cruciaux pour créer un environnement accueillant et fonctionnel. Voici quelques éléments clés qui méritent toute votre attention : </p><ul role="list"><li><strong>Design et </strong><a href="https://www.innovorder.com/blog/decoration-restaurant"><strong>décoration </strong></a>: Votre objectif est de créer un espace convivial et attractif. Choisissez un <strong>design qui reflète l’ambiance que vous souhaitez instaurer</strong>.</li></ul><ul role="list"><li><strong>Mobilier et équipement </strong>: L’un de vos enjeux est de faire en sorte que vos clients se sentent à l’aise lors de leur repas. Il est donc important d’investir dans du <strong>mobilier confortable</strong>. Il vous faudra aussi <strong>acheter les équipements de cuisine</strong> qui vous permettront de tenir toutes les promesses culinaires de votre carte.</li></ul><ul role="list"><li><strong>Agencement </strong>: <strong>Optimisez l’agencement de votre cuisine</strong> pour garantir une efficacité maximale. Les différentes zones (cuisson, conservation, préparation, etc) doivent être clairement définies. Le personnel doit pouvoir se déplacer facilement et les équipements doivent être disposés de manière logique.</li></ul><p>‍</p><h2>Conseil 5 : Définissez la stratégie de communication marketing de votre sandwicherie</h2><p>Le lancement de votre sandwicherie est l’étape qui marque la concrétisation de votre projet ! Il est cependant important de planifier avec soin votre promotion pour attirer les clients dès le premier jour.</p><h3>Un événement de lancement</h3><p>Pour faire connaître, générer de l’engouement et du buzz autour de votre sandwicherie, rien de tel qu’un<strong> événement d’inauguration</strong>. Invitez des influenceurs locaux, des médias et des membres de la communauté pour attirer l’attention et marquer le coup d’envoi de votre aventure entrepreneuriale. </p><h3>Des campagnes de marketing en ligne et hors ligne</h3><p>Utilisez les <strong>réseaux sociaux, votre site web et des campagnes publicitaires</strong> pour promouvoir votre sandwicherie. La création <strong>d’offres spéciales et de promotions</strong> vous sera aussi utile pour inciter les premiers clients à venir.</p><p>Enfin, établissez des <strong>partenariats avec des entreprises locales</strong>, des écoles, et des organisations pour élargir votre réseau et attirer une clientèle variée.</p><h3>Un programme de fidélisation</h3><p>Avez-vous pensé à mettre en place un<strong> </strong><a href="https://www.innovorder.com/blog/fideliser-clients-restaurant"><strong>programme de fidélisation</strong> </a>? Une telle initiative encourage les clients à revenir régulièrement. En offrant des réductions, des récompenses ou des produits gratuits après un certain nombre d’achats, vous constaterez <strong>une hausse du taux de fréquentation </strong>de votre établissement.</p><h3>Une attention spéciale portée aux feedbacks</h3><p>Les<strong> avis de vos clients</strong> sont extrêmement précieux. Ils vous aideront à répondre de manière précise à leurs attentes, vous améliorer constamment et rester performant face à la concurrence. Prenez le temps de<strong> les solliciter </strong>par mail, en direct, via les plateformes d’avis (Google, TripAdvisor, The Fork) ou sur les réseaux sociaux, de <strong>les consulter</strong>, mais aussi d’y <strong>répondre </strong>afin de <strong>soigner votre e-réputation</strong>.</p><p>👉 <strong>Pour aller plus loin </strong>: <a href="https://www.innovorder.com/blog/9-idees-communication-marketing-pour-son-restaurant">9 idées pour la communication et le marketing pour son restaurant </a></p><p>‍</p><h2>Conseil bonus : fluidifiez la prise de commande et l’encaissement</h2><p>De nombreux outils numériques peuvent vous aider à fluidifier l’expérience client. </p><ul role="list"><li><strong>Une </strong><a href="https://www.innovorder.com/caisse-enregistreuse-tactile-restaurant"><strong>caisse enregistreuse</strong></a> Innovorder, intuitive et dotée de fonctionnalités adaptées aux besoins des sandwicheries, qui vous fera <strong>gagner du temps au moment de l’encaissement et de la prise de commande</strong>. </li></ul><ul role="list"><li>Intégrez des solutions de <a href="https://www.innovorder.com/commande-ligne">commande en ligne</a> pour permettre à vos clients de passer leurs commandes à l’avance, de venir les récupérer sur place ou de se les faire livrer. </li><li>Pour diminuer l&#x27;attente de vos clients, aviez-vous pensé à des bornes de commande ? Celles-ci permettent de déléguer la prise de commande à vos clients qui peuvent découvrir votre concept et le menu avec de belles photos. </li></ul><p>‍</p><p>Ces 5 conseils clés, plus une astuce bonus, vous permettront de poser des bases solides pour ouvrir votre sandwicherie, affronter les défis du marché et maximiser vos chances de succès. </p><p>—</p><p>Vous ouvrez ou reprenez une sandwicherie ? Contactez un expert Innovorder pour bénéficier de conseils personnalisés pour votre restaurant !</p><p>👉 <a href="https://www.innovorder.com/sandwicherie"><strong>Découvrez notre offre à destination des sandwicheries</strong></a></p></div><a href="/nous-contacter" class="button-icon-navbar blog w-inline-block"><div>Contacter un expert</div></a><link rel="prerender" href="/nous-contacter"><a href="https://meetings.hubspot.com/martin-hernout/prendre-rdv" target="_blank" class="button-icon-navbar blog w-inline-block w-condition-invisible"><div>Prendre RDV</div></a><div class="w-condition-invisible"><div id="cta-1" class="section-20 bg-1"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b533427e_christophe.avif" alt="Christophe Peinoche" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Christophe Peinoche</strong></div><div class="cta-person-blog-position">Expert de la restauration collective</div><div class="cta-person-blog-quote">“Fort de 20 ans d’expérience au sein des plus grands groupes de la restauration collective, j’accompagne le secteur dans sa transformation digitale avec des solutions numériques innovantes.”</div><a id="christophe" href="/nous-contacter-rco?utm_medium=website&amp;utm_source=bandeau_blog&amp;utm_campaign=rdv_christophe" class="button-icon-navbar-4 blog-2 w-inline-block"><div>Prendre RDV avec Christophe</div></a></div></div></div></div><div id="cta-2" class="section-20 bg-2"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b5334283_romain.avif" alt="Romain Vardon" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Romain Vardon</strong></div><div class="cta-person-blog-position">Expert de la restauration collective</div><div class="cta-person-blog-quote">“Fort d&#x27;une solide expérience en développement de grands comptes, j’accompagne la transformation digitale du secteur de la restauration collective en proposant des solutions numériques innovantes pour optimiser les opérations.”</div><a id="romain" href="/nous-contacter-rco?utm_medium=website&amp;utm_source=bandeau_blog&amp;utm_campaign=rdv_romain" class="button-icon-navbar-4 blog-3 w-inline-block"><div>Prendre RDV avec Romain</div></a></div></div></div></div><div id="cta-3" class="section-20 bg-2"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b5334288_caroline.avif" alt="Caroline Motamedi" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Caroline Motamedi</strong></div><div class="cta-person-blog-position">Experte de la restauration collective</div><div class="cta-person-blog-quote">“Après plusieurs années d’expérience dans un groupe majeur de la restauration collective, j’accompagne les grands comptes dans l&#x27;optimisation de leurs opérations et leur transformation digitale.”</div><a id="caroline" href="/nous-contacter-rco?utm_medium=website&amp;utm_source=bandeau_blog&amp;utm_campaign=rdv_caroline" class="button-icon-navbar-4 blog-4 w-inline-block"><div>Prendre RDV avec Caroline</div></a></div></div></div></div></div></div><div id="w-node-_3bc63e18-8699-a43c-3186-bc115d1266da-6643cc01" class="right-summary-div"><div class="summary-sticky"><div class="right-head toc">Sommaire</div><div id="toc" class="toc"><a href="#" fs-toc-element="link" class="tocitem">This is also a heading<br></a><div id="toc" class="toc"></div></div></div></div></div></div></div><div class="section-blog-text"><div class="container-1280"><div class="grid-text-summary"><div class="grid-post-socials-2 mobile"><div class="right-head">Partager cet 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