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10 étapes pour créer son restaurant virtuel
2026-02-21 17:21 Diff
https://www.innovorder.com/blog/ouvrir-restaurant-virtuel
Pas de tables, ni de chaises, pas de salle ni de serveurs… Juste une équipe qui opère en cuisine. C’est le modèle innovant des restaurants virtuels, également appelés "dark kitchens" ou "ghost kitchens". Ces cuisines 100 % digitales permettent aux entrepreneurs de la restauration de réduire considérablement leurs coûts fixes tout en profitant d’un marché en pleine croissance. Avec une progression attendue de 13 à 23 % d’ici 2024 et un chiffre d’affaires de près de 1 200 milliards dans dix ans, ce concept séduit de plus en plus de foodpreneurs. Voici un guide en 10 étapes pour lancer votre restaurant virtuel avec succès.
‍
Étape 1 : Recherche de marché et analyse de la demande

Pour bien démarrer, il est indispensable de comprendre le terrain sur lequel vous allez évoluer.
Comprendre les tendances ‍

Le succès des restaurants virtuels est étroitement rattaché à celui du marché de la livraison à domicile. 24 % des consommateurs optent pour la livraison à emporter, bien que 3 sur 5 jugent le prix élevé. (Source : Tendancehotellerie.fr)
Analyser la concurrence

Une analyse concurrentielle est également incontournable. Examinez les leaders du secteur, comme Taster, Devor ou Frichti qui génèrent déjà des millions d’euros de chiffre d’affaires. Identifiez les forces et les faiblesses de vos concurrents pour positionner votre projet sur le marché.
‍
Étape 2 : Choix du concept et du menu

Le choix du concept de votre dark kitchen est un point stratégique. Souhaitez-vous proposer un menu mono-produit, comme des burgers ou des pizzas, ou diversifier votre offre pour toucher plusieurs segments de consommateurs ?
Le modèle de dark kitchen peut varier :
Traditionnel : une cuisine unique dédiée à une seule marque. Ce modèle offre un contrôle total sur la qualité, mais il peut s’avérer moins rentable.
Multi-marques : une cuisine unique qui prépare des plats pour plusieurs marques. Ce format optimise les coûts et diversifie l’offre.
Hybride : combine les deux précédents.
Dans une petite ou moyenne ville, opter pour une cuisine multi-marques peut être une solution judicieuse pour maximiser votre rentabilité.
💡 Astuces pour l’élaboration du menu :
Privilégiez les plats adaptés à la livraison : une pizza arrive souvent en meilleur état qu’un steak frites !
Pensez aux tendances actuelles : les options végétariennes et vegan, les bowls healthy ou les desserts gourmands sont très demandés.
Élaborez un menu cohérent et simple : facilite la gestion en cuisine et réduit les coûts liés aux ingrédients.
‍
Étape 3 : Création du business plan

Un business plan bien pensé est indispensable. Il doit inclure une estimation des coûts (locaux, équipements, marketing) et des revenus potentiels. Bien que les frais fixes soient réduits, les plateformes de livraison prélèvent entre 20 et 30 % du total de chaque commande, ce qui peut impacter vos marges. (Source : Le Figaro)
Avec un investissement initial de 50 000 €, il est possible de lancer une marque virtuelle. Incluez également des objectifs de croissance, en pensant aux stratégies pour réduire votre dépendance aux plateformes, comme la mise en place de votre propre service de livraison.
👉 Pour aller plus loin : 10 conseils pour accroître la rentabilité d’une dark kitchen
‍
Étape 4 : Obtention des licences et autorisations

Comme pour tout établissement de restauration, vous devez respecter des normes strictes en matière d’hygiène et de sécurité alimentaire. Les licences nécessaires incluent une autorisation pour vendre de la nourriture et des certifications sanitaires conformes aux réglementations. Attention, en cas de non-respect des règles d'hygiène et de sécurité alimentaire, vous pouvez encourir des sanctions légales.
‍
Étape 5 : Trouver un local adapté

Pour votre futur local, plusieurs options sont possibles :
la location de son propre local,
l’achat,
la cuisine partagée avec un restaurant ayant déjà pignon sur rue.
Concernant la localisation idéale, vous pouvez établir une dark kitchen aussi bien dans un centre-ville qu’en périphérie… Gardez en tête le rayon d’action géographique : plus vous allez loin, plus la livraison coûte cher et plus vous risquez de livrer des plats froids !
Lors de votre recherche de local pour dark kitchen, plusieurs critères doivent être pris en compte :
Taille : suffisante pour accueillir la cuisine et l’espace de livraison.
Accessibilité : indispensable pour les livreurs et le personnel.
Infrastructures : vérifiez la disponibilité des installations nécessaires pour le stockage et la logistique.
‍
Étape 6 : Aménagement de la cuisine

Une cuisine bien aménagée est essentielle pour garantir une production efficace et respecter les normes sanitaires. Investissez dans du matériel professionnel adapté à votre menu (frigos, fours, tables en inox, hotte d’extraction…). Prévoyez aussi des espaces optimisés pour la préparation, le stockage des denrées alimentaires et le conditionnement.
‍
Étape 7 : Mise en place d'un système de commande en ligne

La commande en ligne est un pilier pour votre dark kitchen. Vous avez 3 options :
Les plateformes de livraison (Uber Eats, Deliveroo, etc.) : faciles à intégrer, mais coûteuses.
Un système de commande en ligne en interne : plus rentable à long terme, mais nécessitant des investissements initiaux.
Un modèle hybride : combine les deux solutions.
‍
Étape 8 : Système de gestion des commandes et logiciels

Pour une gestion efficace, utilisez des outils digitaux performants. Par exemple, une caisse enregistreuse compatible avec les plateformes de livraison, comme celle proposée par Innovorder, facilite le suivi des commandes et la synchronisation avec vos écrans de production en cuisine. Ces outils permettent de centraliser toutes vos données et d’assurer une logistique fluide.
💡 Connaissez-vous l'outil indispensable pour augmenter votre productivité ? Le KDS aussi connu sous le nom d'écran de production cuisine, cet outil vous permet d'améliorer considérablement la productivité de vos équipes grâce à un affichage numérique des commandes.
"Le KDS a été une vraie révolution au sein de notre restaurant. C'est un gain de concentration et de productivité qui permet de fluidifier totalement la production. Jabrane, co-fondateur de Double XL
👉 Découvrir son témoignage : comment Jabrane a augmenté de 30% la productivité de son équipe
‍
Étape 9 : Stratégie marketing et promotionnelle

Le succès de votre restaurant virtuel repose aussi sur une communication efficace. Voici quelques actions à envisager au moment du lancement de votre dark kitchen :
Lancement d’une offre spéciale pour attirer les premiers clients.
Promotion via les réseaux sociaux avec des campagnes ciblées.
Création d’une newsletter pour fidéliser vos clients.
Mise en place d’un programme de fidélité pour récompenser les commandes répétées.
💡 Astuce : Le packaging est un excellent support promotionnel. Optez pour des emballages esthétiques, pratiques et respectueux de l’environnement, conformes aux nouvelles lois sur les plastiques à usage unique.
‍
Étape 10 : Suivi des KPIs

Enfin, analysez régulièrement vos performances pour identifier les axes d’amélioration. Les indicateurs clés (temps de livraison, satisfaction client, taux de fidélisation) vous permettront de mesurer vos progrès.
Pour cela, l’outil back-office d’Innovorder facilite cette tâche en vous offrant une vue d’ensemble de vos performances et en vous aidant à prendre des décisions stratégiques.
—
Vous voulez ouvrir une dark kitchen et vous souhaitez bénéficier d’un accompagnement personnalisé ?
Contactez un conseiller Innovorder qui répondra à toutes vos questions !
👉 Découvrez notre offre à destination des dark kitchens
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bold">IO Pay</div><div class="new-label _1"><div>New</div></div></div><div class="nav-menu-text-2">Le paiement en toute simplicité</div></div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="TPE" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title bold">TPE</div></div><div class="nav-menu-text-2">Encaissez rapidement et sans erreur</div></div></div></a></div></div><div id="w-node-_1247b359-1103-5983-40cb-a96f89520ee1-15531d30" class="right-grids-col"><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f4f-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran de production</div><div class="nav-menu-text-2">Boostez votre productivité en cuisine</div></div></div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran client</div><div class="nav-menu-text-2">Communiquez avec vos clients et vos livreurs</div></div></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation small"><div><div class="nav-menu-title">Réception</div><div class="nav-menu-text-2">Optimisez la gestion de vos commandes</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6c-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6d-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">IO Analytics</div><div class="nav-menu-text-2">Décuplez vos performances</div></div></div></a><a href="/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Backoffice</div><div class="nav-menu-text-2">Paramétrez vos points de vente simplement</div></div></div></a><a href="/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Programme de fidélité</div><div class="nav-menu-text-2">Faites revenir vos clients</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8a-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8b-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Écosystème</div><div class="gradient-spacer menu"></div></div><a href="/integrations" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593ed619fe55_Integration.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Intégrations</div><div class="nav-menu-text-2">Connectez vos solutions favorites</div></div></div></a><a href="https://developers.innovorder.fr/" target="_blank" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b5e19fe53_developper%20API.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Developer API</div><div class="nav-menu-text-2">Créez des solutions customisées</div></div></div></a></div></div><div id="w-node-bddfa5ab-bcc5-729e-d6fe-7b77fce058b4-15531d30" class="new-solution-pop-up"><a href="#" id="w-node-_7160510d-567f-fc4f-1b7b-5bf3f55c6228-15531d30" class="w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67717dad31f20da28d8b70d2_63346942300af91169c24171_Chicken%20Village%201.avif" loading="lazy" alt="" class="img-lightbox"><script type="application/json" class="w-json">{
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}</script></a></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" id="w-node-d4fda6b4-3db5-73b0-2d27-38372a7ab137-15531d30" alt="" class="new-label-solution"></div></div></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 w-dropdown"><div class="dropdown-toggle-nav-2 w-dropdown-toggle"><div class="dropdown-title">Expertises</div></div><nav class="dropdown-list-nav-small-2 w-dropdown-list"><div class="expertises-navbar-grid"><div id="w-node-aa656673-4e6d-f708-e5ba-6807f13ce5a5-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-_0f43510f-c4c4-4d60-2566-a95d08876b04-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-d120f632-a309-5393-e30f-2021aec224f4-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div></div><a id="w-node-_03b7b6c2-69d4-9142-94eb-67ce3204819c-15531d30" href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a id="w-node-c8b3112d-8ab6-0950-2efc-da3916b60cc0-15531d30" href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><div class="spacer-grid"></div><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast-food</div></a><a id="w-node-_889a5a6a-bda6-20c1-e24e-51597232e6b3-15531d30" href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><div class="spacer-grid"></div><a id="w-node-_0cca9382-d50d-4fbd-f158-2fb539c6e52d-15531d30" href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a id="w-node-_4a240acc-216e-389e-27da-31c43e05f2c2-15531d30" href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a id="w-node-d7752374-55d1-0a55-407a-0d4a77f62ea0-15531d30" href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a id="w-node-_78636bf4-7bdb-4ad5-1108-180d722578e8-15531d30" href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><div class="spacer-grid"></div><a id="w-node-_6c7552c2-044d-c038-f984-ea0a12d368fb-15531d30" href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a id="w-node-_84178b62-3f7c-6104-5fbc-7906c225202f-15531d30" href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><div class="spacer-grid"></div><a id="w-node-_8a10afe5-1f21-e096-7223-25d662a50afd-15531d30" href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a id="w-node-ac5a0e04-890b-6703-1601-b38c4ad0186f-15531d30" href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><div class="spacer-grid"></div><a id="w-node-_67e0697b-ea4d-2429-dc93-47517380b36b-15531d30" href="https://www.innovorder.com/restauration-commerciale/bowling" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a id="w-node-f23bba0b-b18d-806a-14fa-d4882686fedd-15531d30" href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><div class="spacer-grid"></div><a id="w-node-_146552e5-c16d-a46c-ba4a-0a664f628ff5-15531d30" href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a id="w-node-_29ff2d6f-f5cb-e091-5854-5458f2ee9ba9-15531d30" href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><div class="spacer-grid"></div><a id="w-node-a9c9ae20-1c90-4b99-83d5-e9420c7183cd-15531d30" href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div><strong>Glacier</strong></div></a><a id="w-node-_7b8da83d-7cf2-7f54-8543-d6aee64cbab5-15531d30" href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d&#x27;attraction</div></a><a id="w-node-f816c230-e1e0-a1eb-6059-5883600433a5-15531d30" href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><div class="spacer-grid"></div><a id="w-node-_43152c71-43b2-2f4c-1742-810acb6a75da-15531d30" href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a><div class="spacer-grid"></div><a id="w-node-d7bc54d1-458e-3c37-0fdf-8900800416e0-15531d30" href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><div class="spacer-grid"></div><a id="w-node-_2b507d87-2aed-2016-49be-775f21482715-15531d30" href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a id="w-node-_4084b094-d615-162c-8840-7def640ebc71-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a><a id="w-node-da608da4-b480-8830-c283-16a1013520c3-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2 center-nav"><a href="/prix" class="w-inline-block"><div class="text-block-38">Prix</div></a><link rel="prerender" href="/prix"></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><div class="text-block-42">Entreprise</div></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 nav-v-grid-2 entreprise"><a href="/vision" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise v2"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/648dcae3052fafd80a76543f_Picto%20euro.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Qui sommes-nous ?</div><div class="nav-menu-text-2">L’humain avant tout</div></div></div></a><a href="/ia-au-coeur-de-la-vision-de-innovorder" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68e928ed7881ae09b408add6_Icons_Ampoule%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Innovorder et l’IA</div><div class="nav-menu-text-2">L&#x27;IA au cœur de notre vision</div></div></div></a><a href="/presse" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/649e9d68e4a96ea598d6006c_Picto%20presse%201.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Espace Presse</div><div class="nav-menu-text-2">Retrouvez toutes nos actualités</div></div></div></a><a href="https://careers.innovorder.com/" class="nav-link-with-icon encaissement-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca960a2749f520aad110_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous rejoindre</div><div class="nav-menu-text-2">Rejoignez une équipe passionnée</div></div></div></a><a href="/nous-contacter" class="nav-link-with-icon preparation-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457c31711999f05f2899415_nous-contacted.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous contacter</div><div class="nav-menu-text-2">Innovorder vous accompagne</div></div></div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><a href="/ressources" class="w-inline-block"><div class="navbar-link">Ressources</div></a></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 ressources-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309100b-15531d30" class="ressources-nav-l"><div><strong>Innovorder lance sa plateforme de ressources !</strong></div><div class="ressources-nav-txt">Faites le plein d&#x27;infos pour lancer, gérer et développer votre restaurant !</div><div class="nav-title-arrow space"><a href="/ressources" class="w-inline-block"><div class="link-nav"><strong>Accéder à toutes les ressources</strong></div></a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="gradient-spacer menu ressources"></div><div class="grid-inner-ressources"><a href="/blog" class="nav-link-with-icon blog-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597f2119fe66_les%20guides-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Blog</strong></div><div class="nav-menu-text-2">Retrouvez nos meilleurs conseils pour gérer votre établissement</div></div></div></a><a href="https://www.innovorder.com/ressources/ebook" class="nav-link-with-icon livres-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cace739119c2a21804963_liver%20blanc%20-%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Livres blancs</strong></div><div class="nav-menu-text-2">Téléchargez nos guides et livres blancs pour booster votre activité</div></div></div></a><a href="/success-stories" class="nav-link-with-icon success-stories w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496cdd7d19cdbecbb7e1a78_success-stories.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Success Stories</strong></div><div class="nav-menu-text-2">Inspirez-vous des témoignages de restaurateurs ambitieux</div></div></div></a><a href="https://podcast.ausha.co/innovorder" class="nav-link-with-icon podcasts-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bb8a19fe6e_conseil-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Podcasts</strong></div><div class="nav-menu-text-2">Ecoutez les histoires inspirantes de professionnels de la restauration</div></div></div></a><a href="/simulateur" class="nav-link-with-icon simulator-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/64f1c7ebb7bd18d4e0c4db66_simulateur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Simulateur de rentabilité</strong></div><div class="nav-menu-text-2">Calculez la rentabilité des solutions Innovorder pour votre restaurant</div></div></div><div class="new-label white"><div>New</div></div></a><a href="/comparatif" class="nav-link-with-icon comparer-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496ce214c1b19e55cc1684c_Picto%20comparateur%201.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Comparer Innovorder</strong></div><div class="nav-menu-text-2">Découvrez pourquoi Innovorder est la solution la plus adaptée à votre restaurant</div></div></div></a><a href="/ressources/webinars" class="nav-link-with-icon webinaries-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cad0b29da2fb95ca951e9_webinaires%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Webinaires</strong></div><div class="nav-menu-text-2">Visionnez les conférences organisées par Innovorder</div></div></div></a><a href="/faq" class="nav-link-with-icon faq-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59497c19fe5b_tendances-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Centre d’aide/ FAQ</strong></div><div class="nav-menu-text-2">Trouvez toutes les réponses à vos questions</div></div></div></a><a href="/ressources/glossaire" class="nav-link-with-icon glossaire-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cacf77e86cd994a19b3c4_glossaire-icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Glossaire</strong></div><div class="nav-menu-text-2">Devenez incollable sur la transformation digitale de la restauration</div></div></div></a></div></div><a href="/ebook/ouvrir-son-fast-food-en-8-mois-le-guide-ultime" class="block-quote-success bchef w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png" loading="lazy" width="403" sizes="100vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-800.png 800w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-1080.png 1080w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png 1170w"><div class="bchef-txt-nav">Ouvrir son fast-food en 8 mois : le guide ultime</div><div class="livres-blancs-nav"><div>Livres blancs<span class="innov-pink">.</span></div><div class="underline-content-type-grad"></div></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" width="67" alt="" class="new-svg"></a></div></nav></div></div></div><div class="btns-wrap-nav"><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div><a ph-button_name="mainCTA" href="/nous-contacter" class="button-icon-navbar _40px w-inline-block"><div>Parler à un expert</div></a><link rel="prerender" href="/nous-contacter"></div><div class="w-layout-grid mobile-menu"><div class="w-layout-grid nav-grid-no-gap"><div class="mobile-navigation-main"><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309107d" class="dropdown-mobile solutions"><div class="main-title-nav">Solutions</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091080" class="dropdown-mobile expertites-1"><div class="main-title-nav">Expertises</div></div><a href="/prix" class="link-block-10 w-inline-block"><div class="dropdown-mobile"><div class="main-title-nav">Prix</div></div></a><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091087" class="dropdown-mobile entreprise-1"><div class="main-title-nav">Entreprise</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309108a" class="dropdown-mobile ressources-1"><div class="main-title-nav">Ressources</div></div></div><div class="bottom-menu-mobile main"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div></div></div><div class="w-layout-grid grid-inner-link solutions"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109d-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109e-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c930910a1" alt="" class="icon-back solution-1"><div class="main-title-nav">Solutions</div></div><div class="gradient-spacer main-title"></div></div><div class="column-nav"><div class="title-nav">Prise de commande</div><div class="gradient-spacer menu"></div></div><a href="/borne-de-commande" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59266619fe08_Borne%20de%20commande.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Borne de commande</div></a><a href="/scan-plateau" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59280e19fe15_Scan%20plateau.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Scan plateau IA</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/commande-ligne" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59fd6419fe0f_Commande%20en%20ligne.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Commande en ligne</div></a><a href="/commande-a-table" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp" loading="lazy" width="26" sizes="(max-width: 991px) 100vw, (max-width: 1279px) 26px, (max-width: 1439px) 2vw, (max-width: 1919px) 26px, 1vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%2520%25C3%25A0%2520table-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp 1250w" class="icon-navigation"><div class="nav-menu-title"><strong>Click &amp; Serve</strong></div><div class="new-label mobile _1"><div>New</div></div></a><a href="/frigo-connecte-entreprise" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5919fc19fdf7_Frigo%20connect%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Frigo connecté</div></a><a href="/innovorder-foodcourt" class="nav-link-with-icon prise-hover relative w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfcb6a02bd16dc44950608_065e8cdf795b125138eaf4af5f5b33a1_Frigo%20connecte%CC%81.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="rel-court"><div class="nav-menu-title">Innovorder Foodcourt</div></div><div class="new-label mobile _1"><div>New</div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c4-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c5-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Encaissement</div><div class="gradient-spacer menu"></div></div><a href="/caisse-enregistreuse-tactile-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5984c219fe07_Portefeuille-2.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Caisse enregistreuse</div></a><a href="/monnayeur-automatique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595d7d19fe0b_Monnayeur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Monnayeur automatique</div></a><a href="/portefeuille-electronique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59572f19fe16_Portefeuille%20elec.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Portefeuille électronique</div></a><a href="/io-pay" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc59536319ffaf_IOpay.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">IO Pay</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">TPE</div></a></div></div><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910de-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="https://www.innovorder.com/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Écran de production</div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Écran client</strong></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Réception</strong></div></a><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="https://innovorder.com/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Backoffice</div></a><a href="https://www.innovorder.com/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Programme de fidélité</div></a><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>IO Analytics</strong></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091102-15531d30" class="w-layout-grid nav-v-grid-2-column"><div class="new-solution-pop-up"><a href="#" id="w-node-_7d266de7-46e3-3e64-0ae1-8d4c6e3407d8-15531d30" class="w-inline-block w-lightbox"><img 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class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link expertises"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091120-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091121-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091124" alt="" class="icon-back expertises-1"><div class="main-title-nav">Expertises</div></div><div class="gradient-spacer main-title"></div></div><div class="expertises-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091129-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><a href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><a id="w-node-b6b9296a-bcc5-5944-adf8-07eed974d5ad-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091144-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast food</div></a><a href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><a href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><a href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d&#x27;attraction</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><a id="w-node-_4a47e560-0659-dd0b-bb6d-d5c3e2494de0-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><a href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><a href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><a href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Glacier</div></a><a href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a></div></div></div></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091173-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091174-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091177" alt="" class="icon-back"><div class="main-title-nav">Success stories</div></div><div class="gradient-spacer main-title"></div></div><div class="grid-success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309117c-15531d30" class="w-dyn-list"><div role="list" class="grid-success-stories-1-nav w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/success-stories/franchise-bagelstein-innovorder" class="success-story-block-nav _3 w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/69948635f5b57ba067b0ffd2_Screenshot%202026-02-09%20at%2010.51.40.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/69948635f5b57ba067b0ffd2_Screenshot%202026-02-09%20at%2010.51.40-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/69948635f5b57ba067b0ffd2_Screenshot%202026-02-09%20at%2010.51.40.png 800w" class="success-story-nav-img"><div class="success-story-r"><div class="success-story-r-tit">Bagelstein était contre les bornes… jusqu’à voir l’impact sur le panier moyen</div><div class="success-story-cat-txt">Franchise</div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/success-stories/boulangerie-tranche-innovorder" 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Le cas de Tranché</div><div class="success-story-cat-txt">Franchise</div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/success-stories/italian-queen-innovorder" class="success-story-block-nav _3 w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png 800w" class="success-story-nav-img"><div class="success-story-r"><div class="success-story-r-tit">Comment Italian Queen a augmenté son CA de 15%</div><div class="success-story-cat-txt">Franchise</div></div></a></div></div></div><a id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091187-15531d30" href="/success-stories" class="see-more-btn mobile navbar w-inline-block"><div class="see-more-txt">Voir tout</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59c54e19fe51_Arrow.png" loading="lazy" width="16" alt="" class="arrow-img"></a><a href="https://www.innovorder.com/success-stories/what-the-foc-innovorder" class="block-quote-success w-inline-block"><div class="quote-success-top"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457bd5df1b6f66c6db35f48_image-quote.png" loading="lazy" alt="nils edelman" class="img-quote-success"><div class="quote-txt-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" class="quote-mark-success"><div class="quote-text-success">Innovorder répond à notre enjeu de scalabilité : aller vite, traiter un grand volume de commandes et créer plusieurs points de vente.</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" 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</style></div></div><div class="section-blog-post"><div class="container-1280"><div class="beadcrumbs-blog"><div class="bc-inner-1"><a href="/blog" class="breadcrumb-text desktop">Blog Innovorder</a><a href="/blog" class="breadcrumb-text mobile">Blog</a><div class="breadcrumb-separator-blog"></div><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/categories/ouvrir-restaurant" class="breadcrumb-text">Ouvrir ou reprendre son restaurant </a></div></div></div><div class="breadcrumb-separator-blog"></div></div><div class="bc-inner-2"><a href="/blog/ouvrir-restaurant-virtuel" aria-current="page" class="breadcrumb-text active-crumb w--current">10 étapes pour créer son restaurant virtuel</a></div></div><div class="current-post-image-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6758672b621ddb03f57fb068_unrecognizable-cook-packing-a-takeaway-order-2023-11-27-05-21-42-utc.jpg" loading="lazy" alt="" sizes="(max-width: 991px) 100vw, 1200px, 100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6758672b621ddb03f57fb068_unrecognizable-cook-packing-a-takeaway-order-2023-11-27-05-21-42-utc-p-500.jpg 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6758672b621ddb03f57fb068_unrecognizable-cook-packing-a-takeaway-order-2023-11-27-05-21-42-utc-p-800.jpg 800w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6758672b621ddb03f57fb068_unrecognizable-cook-packing-a-takeaway-order-2023-11-27-05-21-42-utc-p-1080.jpg 1080w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6758672b621ddb03f57fb068_unrecognizable-cook-packing-a-takeaway-order-2023-11-27-05-21-42-utc.jpg 1200w" class="current-post-image"></div><div class="category-time-read-wrap"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="category-name-current-post">Ouvrir ou reprendre son restaurant </div></div></div></div><div class="read-time-block"><div class="read-time-txt">4</div><div class="read-time-txt min">min</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597b5819ff10_readtime.png" loading="lazy" alt="" class="icon-read-time"></div></div><div class="gradient-spacer current-post"></div></div></div><div class="section-blog-text padding-0"><div class="container-1280"><h1 class="title-post">10 étapes pour créer son restaurant virtuel</h1><div class="grid-post-socials"><div class="grid-post-socials-1"><div class="author-post">Chloé Thévenet</div><div><div class="date-post-row"><div class="date-post">Mis à jour le :</div><div class="date-post-text" data-wg-notranslate="">19 March 2025</div></div></div></div><div class="grid-post-socials-2 desktop"><div class="right-head">Partager cet article</div><div class="socials-wrapper"><a href="https://www.instagram.com/innovorder/" target="_blank" class="ig-share w-inline-block"></a><a facebook-share="true" href="#" target="_blank" class="facebook-share w-inline-block"></a><a LI-share="true" href="#" target="_blank" class="li-share w-inline-block"></a><a twitter-share="true" href="#" target="_blank" class="twitter-share w-inline-block"></a></div></div></div><div class="grid-text-summary"><div id="content" class="rt-div w-node-_873a5ec1-7798-710e-1f4b-f737383554ad-6643cc01"><div fs-toc-element="contents" class="rt-blog w-richtext"><p>Pas de tables, ni de chaises, pas de salle ni de serveurs… Juste une équipe qui opère en cuisine. C’est le modèle innovant des restaurants virtuels, également appelés &quot;dark kitchens&quot; ou &quot;ghost kitchens&quot;. Ces cuisines 100 % digitales permettent aux entrepreneurs de la restauration de réduire considérablement leurs coûts fixes tout en profitant d’un marché en pleine croissance. Avec une progression attendue de 13 à 23 % d’ici 2024 et un chiffre d’affaires de près de 1 200 milliards dans dix ans, ce concept séduit de plus en plus de foodpreneurs. Voici un guide en 10 étapes pour lancer votre restaurant virtuel avec succès.</p><p>‍</p><h2><strong>Étape 1 : Recherche de marché et analyse de la demande</strong></h2><p>Pour bien démarrer, il est indispensable de comprendre le terrain sur lequel vous allez évoluer. </p><h3><strong>Comprendre les tendances </strong>‍</h3><p>Le succès des restaurants virtuels est étroitement rattaché à celui du marché de la livraison à domicile. 24 % des consommateurs optent pour la livraison à emporter, bien que 3 sur 5 jugent le prix élevé. (Source : <a href="https://www.tendancehotellerie.fr/articles-breves/communique-de-presse/20582-article/etude-kantar-plus-de-repas-a-l-exterieur-les-habitudes-alimentaires-reviennent-aux-niveaux-pre-pandemie">Tendancehotellerie.fr</a>) </p><h3><strong>Analyser la concurrence</strong> </h3><p>Une analyse concurrentielle est également incontournable. Examinez les leaders du secteur, comme Taster, Devor ou Frichti qui génèrent déjà des millions d’euros de chiffre d’affaires. Identifiez les forces et les faiblesses de vos concurrents pour positionner votre projet sur le marché.</p><p>‍</p><h2><strong>Étape 2 : Choix du concept et du menu</strong></h2><p>Le choix du <a href="https://www.innovorder.com/blog/5-concepts-de-dark-kitchen-en-restauration-rapide">concept de votre dark kitchen</a> est un point stratégique. Souhaitez-vous proposer un menu mono-produit, comme des burgers ou des pizzas, ou diversifier votre offre pour toucher plusieurs segments de consommateurs ?</p><p>Le modèle de dark kitchen peut varier :</p><ul role="list"><li><strong>Traditionnel</strong> : une cuisine unique dédiée à une seule marque. Ce modèle offre un contrôle total sur la qualité, mais il peut s’avérer moins rentable.</li><li><strong>Multi-marques</strong> : une cuisine unique qui prépare des plats pour plusieurs marques. Ce format optimise les coûts et diversifie l’offre.</li><li><strong>Hybride</strong> : combine les deux précédents.</li></ul><p>Dans une petite ou moyenne ville, opter pour une cuisine multi-marques peut être une solution judicieuse pour maximiser votre rentabilité. </p><p><strong>💡 Astuces</strong> pour l’élaboration du menu :</p><ul role="list"><li><strong>Privilégiez les plats adaptés à la livraison</strong> : une pizza arrive souvent en meilleur état qu’un steak frites !</li><li><strong>Pensez aux tendances actuelles</strong> : les options végétariennes et vegan, les bowls healthy ou les desserts gourmands sont très demandés.</li><li><strong>Élaborez un menu cohérent et simple</strong> : facilite la gestion en cuisine et réduit les coûts liés aux ingrédients.</li></ul><figure style="max-width:2080pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://www.innovorder.com/ebook/ouvrir-son-fast-food-en-8-mois-le-guide-ultime" target="_blank" class="w-inline-block"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/67dade352ca5ed6be11829d4_Bannie%CC%80re%20Blog%20-%20%20Ouvrir%20son%20fast-food.png" loading="lazy" alt=""></div></a></figure><p>‍</p><h2><strong>Étape 3 : Création du business plan </strong></h2><p>Un <strong>business plan</strong> bien pensé est indispensable. Il doit inclure une estimation des coûts (locaux, équipements, marketing) et des revenus potentiels. Bien que les frais fixes soient réduits, <strong>les plateformes de livraison prélèvent entre 20 et 30 % du total de chaque commande</strong>, ce qui peut impacter vos marges. (Source : <a href="https://www.lefigaro.fr/conjoncture/dark-kitchen-ces-restaurants-2-0-dopes-par-la-crise-sanitaire-20201219">Le Figaro</a>)</p><p>Avec un investissement initial de 50 000 €, il est possible de lancer une marque virtuelle. Incluez également des <strong>objectifs de croissance</strong>, en pensant aux stratégies pour réduire votre dépendance aux plateformes, comme la mise en place de votre propre service de livraison.</p><p>👉 Pour aller plus loin : <a href="https://www.innovorder.com/blog/10-conseils-cles-pour-accroitre-la-rentabilite-dune-dark-kitchen">10 conseils pour accroître la rentabilité d’une dark kitchen</a></p><p>‍</p><h2><strong>Étape 4 : Obtention des licences et autorisations</strong></h2><p>Comme pour tout établissement de restauration, vous devez <strong>respecter des normes strictes en matière d’hygiène et de sécurité alimentaire</strong>. Les <strong>licences nécessaires</strong> incluent une autorisation pour vendre de la nourriture et des <strong>certifications sanitaires</strong> conformes aux réglementations. Attention, en cas de non-respect des règles d&#x27;hygiène et de sécurité alimentaire, vous pouvez encourir des sanctions légales.</p><p>‍</p><h2><strong>Étape 5 : Trouver un local adapté</strong></h2><p>Pour votre futur local, plusieurs options sont possibles :</p><ul role="list"><li>la location de son propre local, </li><li>l’achat, </li><li>la cuisine partagée avec un restaurant ayant déjà pignon sur rue.</li></ul><p>Concernant la <strong>localisation idéale</strong>, vous pouvez établir une dark kitchen aussi bien dans un <strong>centre-ville</strong> qu’en <strong>périphérie…</strong> Gardez en tête le <strong>rayon d’action géographique</strong> : plus vous allez loin, plus la livraison coûte cher et plus vous risquez de livrer des plats froids !</p><p>Lors de votre <strong>recherche de local pour dark kitchen</strong>, plusieurs critères doivent être pris en compte :</p><ul role="list"><li><strong>Taille</strong> : suffisante pour accueillir la cuisine et l’espace de livraison.</li><li><strong>Accessibilité</strong> : indispensable pour les livreurs et le personnel.</li><li><strong>Infrastructures</strong> : vérifiez la disponibilité des installations nécessaires pour le stockage et la logistique.</li></ul><figure style="max-width:1200pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/675867492891f75d64e6c035_6758669d9cfa7fad86a6c7bf_meals-in-containers-prepared-for-take-away-in-kitc-2024-10-18-09-56-15-utc.jpeg" loading="lazy" alt="ouvrir un restaurant virtuel"></div></figure><p>‍</p><h2><strong>Étape 6 : Aménagement de la cuisine</strong></h2><p>Une cuisine bien aménagée est essentielle pour garantir une production efficace et respecter les normes sanitaires. Investissez dans du <strong>matériel professionnel adapté</strong> à votre menu (frigos, fours, tables en inox, hotte d’extraction…). Prévoyez aussi des <strong>espaces optimisés</strong> pour la préparation, le stockage des denrées alimentaires et le conditionnement.</p><p>‍</p><h2><strong>Étape 7 : Mise en place d&#x27;un système de commande en ligne</strong></h2><p>La commande en ligne est un pilier pour votre dark kitchen. Vous avez 3 options :</p><ul role="list"><li><strong>Les plateformes de livraison</strong> (Uber Eats, Deliveroo, etc.) : faciles à intégrer, mais coûteuses.</li><li><strong>Un système de commande en ligne en interne</strong> : plus rentable à long terme, mais nécessitant des investissements initiaux.</li><li><strong>Un modèle hybride</strong> : combine les deux solutions.</li></ul><figure style="max-width:2080pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://www.innovorder.com/ebook/livraison-a-domicile-comparatif-des-meilleures-solutions-pour-fast-food" target="_blank" class="w-inline-block"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6758656e9f3b00d0481a1d75_67586364549abc1534a66a1e_Bannie%25CC%2580re%2520Blog%2520-%2520%2520livraison%2520a%25CC%2580%2520domicile.png" loading="lazy" alt=""></div></a></figure><p>‍</p><h2><strong>Étape 8 : Système de gestion des commandes et logiciels</strong></h2><p>Pour une gestion efficace, utilisez des <strong>outils digitaux performants</strong>. Par exemple, une <a href="https://www.innovorder.com/caisse-enregistreuse-tactile-restaurant">caisse enregistreuse</a> compatible avec les plateformes de livraison, comme celle proposée par Innovorder, facilite le <strong>suivi des commandes </strong>et la <strong>synchronisation</strong> avec vos écrans de production en cuisine. Ces outils permettent de centraliser toutes vos données et d’assurer une logistique fluide.</p><p>💡 Connaissez-vous l&#x27;outil indispensable pour augmenter votre productivité ? Le KDS aussi connu sous le nom d&#x27;écran de production cuisine, cet outil vous permet d&#x27;améliorer considérablement la productivité de vos équipes grâce à un affichage numérique des commandes. </p><blockquote>&quot;Le KDS a été une vraie révolution au sein de notre restaurant. C&#x27;est un gain de concentration et de productivité qui permet de fluidifier totalement la production. Jabrane, co-fondateur de Double XL</blockquote><p>👉 Découvrir son témoignage : <a href="https://www.innovorder.com/success-stories/double-xl-innovorder">comment Jabrane a augmenté de 30% la productivité de son équipe</a></p><figure style="max-width:2080pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://www.innovorder.com/ecran-cuisine-production" target="_blank" class="w-inline-block"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6758656e9f3b00d0481a1d7d_675864f2688b1853f31e29d9_Bannie%25CC%2580re%2520blog%2520-%2520KDS.png" loading="lazy" alt=""></div></a></figure><p>‍</p><h2><strong>Étape 9 : Stratégie marketing et promotionnelle</strong></h2><p>Le succès de votre restaurant virtuel repose aussi sur une <strong>communication efficace</strong>. Voici quelques actions à envisager au moment du lancement de votre dark kitchen :</p><ul role="list"><li>Lancement d’une <strong>offre spéciale</strong> pour attirer les premiers clients.</li><li>Promotion via les <strong>réseaux sociaux </strong>avec des campagnes ciblées.</li><li>Création d’une <strong>newsletter</strong> pour fidéliser vos clients.</li><li>Mise en place d’un <strong>programme de fidélité</strong> pour récompenser les commandes répétées.</li></ul><p><strong>💡 Astuce</strong> : Le <strong>packaging</strong> est un excellent support promotionnel. Optez pour des emballages esthétiques, pratiques et respectueux de l’environnement, conformes aux nouvelles lois sur les plastiques à usage unique.</p><p>‍</p><h2><strong>Étape 10 : Suivi des KPIs</strong></h2><p>Enfin, <strong>analysez régulièrement vos performances</strong> pour identifier les axes d’amélioration. Les<strong> indicateurs clés</strong> (temps de livraison, satisfaction client, taux de fidélisation) vous permettront de mesurer vos progrès.</p><p>Pour cela, l’outil <a href="https://www.innovorder.com/logiciel-caisse-restauration">back-office</a> d’Innovorder facilite cette tâche en vous offrant une <strong>vue d’ensemble de vos performances</strong> et en vous aidant à prendre des <strong>décisions stratégiques</strong>.</p><p>—</p><p>Vous voulez ouvrir une dark kitchen et vous souhaitez bénéficier d’un accompagnement personnalisé ?</p><p>Contactez un conseiller Innovorder qui répondra à toutes vos questions !</p><p>👉 <a href="https://www.innovorder.com/restauration-commerciale/dark-kitchen"><strong>Découvrez notre offre à destination des dark kitchens</strong></a></p></div><a href="/nous-contacter" class="button-icon-navbar blog w-inline-block"><div>Contacter un expert</div></a><link rel="prerender" href="/nous-contacter"><a 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