Les 4P marketing, ou marketing mix, sont un concept à maîtriser absolument si vous êtes gérant ou responsable d’un restaurant commercial. Pourquoi ? Et bien tout simplement car cela regroupe toutes les variables qui vont assurer le succès de votre point de vente. Il est impératif de bien les comprendre et de les maîtriser, et ça tombe bien : dans cet article, on vous dit tout sur les points essentiels à connaître pour réaliser le plan marketing de votre restaurant.
Les fondations du marketing : comprendre les 4P
Définition des 4P
Les 4P du marketing (Produit, Prix, Place, Promotion), aussi appelé « marketing mix », forment les bases de toute stratégie marketing efficace. Ces quatre piliers vous permettent de construire une stratégie commerciale solide pour répondre aux attentes de vos clients et booster vos performances.
Importance des 4P en restauration
Les 4P jouent un rôle essentiel dans le succès de votre restaurant. Chaque levier (Produit, Prix, Place, Promotion) doit être travaillé individuellement, mais toujours dans une logique de réciprocité et d’interdépendance. Par exemple, un menu bien pensé doit être proposé à un prix adapté, distribué via des canaux variés (sur place, à emporter ou en ligne) et soutenu par une communication engageante.
Dans la restauration, cette approche intégrée vous permet de construire une offre globale et cohérente. L’objectif est simple : répondre efficacement aux attentes de vos clients tout en renforçant votre positionnement sur le marché. En alignant chaque décision sur les 4P, vous maximisez vos chances de succès et créez une expérience client fluide et mémorable.
1. Optimisez votre produit
Votre menu, c’est le pilier central de votre stratégie marketing. Il reflète votre identité et constitue l’expérience première de vos clients. En restauration, un menu bien conçu ne se limite pas à des plats savoureux : il doit également maximiser l’expérience client tout en assurant la rentabilité de votre établissement.
Adaptez vos plats aux attentes des clients
Le produit est l’élément central de votre mix marketing. Proposez un menu adapté aux préférences locales et aux tendances comme le végétarisme, les plats bio ou les produits locaux. Analysez régulièrement les retours clients pour améliorer votre offre et anticiper leurs attentes.
Misez sur l’innovation culinaire
Pour vous différencier, innovez en introduisant des plats originaux ou en renouvelant votre carte avec des produits de saison. Par exemple, un plat signature ou des recettes éphémères créent de l’engouement et attirent une nouvelle clientèle.
2. Ajustez votre prix pour maximiser la rentabilité
On le sait : fixer les bons prix, c’est un vrai casse-tête mais c’est aussi l’un des leviers stratégiques essentiels. Vos tarifs doivent refléter la qualité de votre offre tout en restant compétitifs. Et surtout, ils doivent vous permettre de maintenir une rentabilité solide.
Méthodes pour fixer les prix
Votre prix idéal repose sur plusieurs facteurs : calculez vos coûts (fixes et variables), regardez ce que fait la concurrence, et évaluez ce que vos clients sont prêts à payer. Pensez aussi au fameux « prix psychologique » : ni trop haut pour ne pas faire fuir, ni trop bas pour ne pas dévaloriser votre offre.
À ce sujet, il est intéressant de noter qu’une étude britannique sur les prix psychologiques dans la vente de produits alimentaires en ligne a révélé que 70 % des prix sur Amazon Fresh se terminent par le chiffre 9. Les clients achèteraient donc plus souvent des articles dont le prix se termine par un chiffre impair que des articles dont le prix se termine par un chiffre pair. (Source : researchgate.net).
Promotions ciblées et rentabilité
Les promos bien ciblées peuvent faire des merveilles. Happy hours, menus combinés, offres spéciales… Ces petits coups de pouce attirent du monde et augmentent vos ventes. Mais attention, elles doivent rester rentables ! Analysez leur impact pour ajuster au mieux vos stratégies.
3. Étendez vos canaux de distribution
Aujourd’hui, il ne suffit plus d’avoir une jolie devanture pour attirer les clients. En diversifiant vos canaux de distribution, vous rendez votre offre plus accessible et touchez une clientèle plus large.
Digitalisez votre offre
Proposer vos plats sur des plateformes de livraison, via un site web ou même à emporter, c’est répondre aux besoins variés des consommateurs : rapidité, accessibilité et confort. En diversifiant vos points de contact, vous augmentez non seulement votre visibilité, mais aussi vos opportunités de vente, tout en optimisant l’utilisation de vos ressources. C’est une stratégie incontournable pour capter une audience plus large et booster votre chiffre d’affaires, tout en restant compétitif face à une concurrence toujours plus agile.
Optimisez la logistique et la visibilité physique
Votre emplacement reste la clé du succès, mais ça ne fait pas tout. Une gestion fluide des commandes sur place ou en livraison est tout aussi importante pour satisfaire vos clients. Réduire les temps d’attente, c’est réduire les frustrations… et augmenter les sourires !
4. Déployez des promotions engageantes
Dans un secteur aussi concurrentiel, la manière dont vous communiquez sur vos promotions peut faire toute la différence. Une stratégie claire et créative attire de nouveaux clients pour leur donner envie de revenir encore et encore.
Exploitez le potentiel des réseaux sociaux
Des photos alléchantes, des vidéos qui donnent faim… Les réseaux sociaux sont parfaits pour mettre en avant votre restaurant. Publiez du contenu engageant et utilisez des outils comme Instagram Insights pour voir ce qui marche et ce qu’il faut améliorer.
👉 Pour aller plus loin : 9 idées pour la communication et le marketing pour son restaurant
Mettez en place un programme de fidélité
Saviez-vous qu’un client fidèle dépense 67 % de plus en moyenne qu'un nouveau client ? (Source : Skeat). Les programmes de fidélité sont simples à mettre en œuvre et ultra-efficaces. Une carte de fidélité, des points cumulables ou des réductions personnalisées suffisent pour encourager vos clients à revenir.
5. Suivez les tendances du secteur
Le marché évolue constamment, et rester dans le coup est indispensable pour ne pas se laisser distancer par la concurrence. Adaptez-vous aux grandes tendances de la restauration pour rester compétitif et attirer toujours plus de monde : le bio et local, la personnalisation, etc.
Alimentation durable et locale
Bio, local, cuisine éco-responsable… Ces mots sont de plus en plus sur toutes les lèvres. Proposer des plats qui s’inscrivent dans ces tendances ne fait pas que répondre aux attentes de vos clients : cela valorise aussi votre image de marque.
👉 Pour aller plus loin : Restauration rapide : 8 tendances à ne pas manquer en 2025
Personnalisation de l'expérience client
Grâce à backoffice comme IO Analytics, utilisez les données que vous collectez pour personnaliser l’expérience de vos clients : plats préférés, offres ciblées, services sur mesure. Ce petit plus crée un lien unique et renforce leur fidélité à long terme.
—
Vous souhaitez mettre en place la commande en ligne dans votre restaurant ? Que ce soit via des plateformes ou en propre, contactez notre équipe d'experts en restauration pour bénéficier d’un accompagnement sur-mesure.
<!DOCTYPE html><!-- Last Published: Fri Feb 20 2026 10:17:04 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain="www.innovorder.com" data-wf-page="6493777d655aea5e6643cc01" data-wf-site="63f501f2fcfc59779719f99c" lang="fr" data-wf-collection="6493777d655aea5e6643cb6c" data-wf-item-slug="4p-marketing-secrets-booster-restaurant"><head><meta charset="utf-8"><title>4P marketing : 5 secrets pour booster votre restaurant</title><meta content="Découvrez comment les 4P marketing peuvent transformer votre restaurant avec 5 stratégies clés pour attirer des clients et augmenter votre rentabilité." name="description"><meta content="4P marketing : 5 secrets pour booster votre restaurant" property="og:title"><meta content="Découvrez comment les 4P marketing peuvent transformer votre restaurant avec 5 stratégies clés pour attirer des clients et augmenter votre rentabilité." property="og:description"><meta content="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing.jpg" property="og:image"><meta content="4P marketing : 5 secrets pour booster votre restaurant" property="twitter:title"><meta content="Découvrez comment les 4P marketing peuvent transformer votre restaurant avec 5 stratégies clés pour attirer des clients et augmenter votre rentabilité." property="twitter:description"><meta content="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing.jpg" property="twitter:image"><meta property="og:type" content="website"><meta content="summary_large_image" name="twitter:card"><meta content="width=device-width, initial-scale=1" name="viewport"><link href="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/css/innovorder-preprod-v2.webflow.shared.16b81a702.min.css" rel="stylesheet" type="text/css" integrity="sha384-FrgacCwyu1NBBmHjVkRDWTW8NjjHNR12DXwino80fQT/aQImVgLPqxOqnMZ6y/Vi" crossorigin="anonymous"><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66eae09671f47b91ead585ba_Flavicon%20IO%2032x32px%20(2).png" rel="shortcut icon" type="image/x-icon"><link href="https://cdn.prod.website-files.com/6144e950589804576d0974b3/62b43efc59a4331e57d5d1dd_innvorder-webclip.png" rel="apple-touch-icon"><link href="https://www.innovorder.com/blog/4p-marketing-secrets-booster-restaurant" rel="canonical"><script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.innovorder.com/blog/4p-marketing-secrets-booster-restaurant"
},
"headline": "4P marketing : 5 secrets pour booster votre restaurant",
"description": "Découvrez comment les 4P marketing peuvent transformer votre restaurant avec 5 stratégies clés pour attirer des clients et augmenter votre rentabilité. ",
"image": "https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing.jpg",
"author": {
"@type": "Person",
"name": "Chloé Thévenet"
},
"publisher": {
"@type": "Organization",
"name": "Innovorder",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5931ce19fd4b_Logo%20Innovorder.svg"
}
},
"datePublished": "6 janvier 2025",
"dateModified": "",
"articleSection": "Développer son activité",
"timeRequired": "3"
}
</script><!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-WBS22CB');</script>
<!-- End Google Tag Manager -->
<meta name="facebook-domain-verification" content="trjjvvihjfj1gqabcbt41zf1uoenx6">
<script>
function appendUtmToUrl(node, utms) {
var updatedUrl = node.href;
for(pair of utms) {
updatedUrl.includes("?") ?
updatedUrl = updatedUrl + "&" + pair[0] + "=" + pair[1]:
updatedUrl = updatedUrl + "?" + pair[0] + "=" + pair[1];
}
node.href = updatedUrl;
}
window.onload = function() {
var urlParams = new URLSearchParams(window.location.search);
var links = document.links;
for(var i=0; i < links.length; i++) {
if (links[i].host == "www.innovorder.com") {
appendUtmToUrl(links[i],urlParams.entries());
}
}
};
</script>
<script type="application/json" id="weglot-data">{"allLanguageUrls":{"fr":"https://www.innovorder.com/blog/4p-marketing-secrets-booster-restaurant","en":"https://www.innovorder.com/en/blog/4p-marketing-secrets-to-boost-your-restaurant"},"originalCanonicalUrl":"https://www.innovorder.com/blog/4p-marketing-secrets-booster-restaurant","originalPath":"/blog/4p-marketing-secrets-booster-restaurant","settings":{"auto_switch":false,"auto_switch_fallback":null,"category":11,"custom_settings":{"button_style":{"with_name":true,"full_name":false,"is_dropdown":true,"with_flags":false,"flag_type":"rectangle_mat","custom_css":".country-selector {\r\n visibility: hidden;\r\n}"},"switchers":[],"translate_search":false,"loading_bar":true,"hide_switcher":false,"wait_transition":true,"definitions":{}},"deleted_at":null,"dynamics":[],"excluded_blocks":[{"value":"wg-selector2-text-lang1","description":null},{"value":"wg-selector2-text-lang2","description":null},{"value":".wg-element-wrapper","description":null},{"value":".weglot-exclude","description":null},{"value":".date-post-text","description":null}],"excluded_paths":[{"excluded_languages":["en"],"language_button_displayed":false,"type":"CONTAIN","value":"/ressources/glossaire"}],"external_enabled":false,"host":"www.innovorder.com","is_dns_set":true,"is_https":true,"language_from":"fr","language_from_custom_flag":null,"language_from_custom_name":null,"languages":[{"connect_host_destination":null,"custom_code":null,"custom_flag":null,"custom_local_name":null,"custom_name":null,"enabled":true,"language_to":"en"}],"media_enabled":false,"page_views_enabled":false,"technology_id":13,"technology_name":"Webflow","translation_engine":3,"url_type":"SUBDIRECTORY","versions":{"translation":1770045540,"slugTranslation":1771517996}}}</script>
<script type="text/javascript" src="https://cdn.weglot.com/weglot.min.js"></script>
<script>
Weglot.initialize({
api_key: 'wg_f3fc4f67531576b7919250c2c15f9d3f1'
});
</script>
<style>
@media screen and (max-width: 990px) {
.faq-col-tab._1st {
display: none !important;
}
.mobile-only-image {
display: block;
margin-top: 12px;
margin-bottom: 18px;
}
}
@media screen and (min-width: 991px) {
.mobile-only-image {
display: none !important;
}
}
</style><!-- [Attributes by Finsweet] Table of Contents -->
<script defer="" src="https://cdn.jsdelivr.net/npm/@finsweet/attributes-toc@1/toc.js"></script><script type="text/javascript">window.__WEBFLOW_CURRENCY_SETTINGS = {"currencyCode":"USD","symbol":"$","decimal":".","fractionDigits":2,"group":",","template":"{{wf {\"path\":\"symbol\",\"type\":\"PlainText\"} }} {{wf {\"path\":\"amount\",\"type\":\"CommercePrice\"} }} {{wf {\"path\":\"currencyCode\",\"type\":\"PlainText\"} }}","hideDecimalForWholeNumbers":false};</script><link href="https://www.innovorder.com/blog/4p-marketing-secrets-booster-restaurant" hreflang="fr" rel="alternate"><link href="https://www.innovorder.com/en/blog/4p-marketing-secrets-to-boost-your-restaurant" hreflang="en" rel="alternate"></head><body ph-category="blog" class="body"><div data-animation="default" class="navbar-fix-2 w-nav" data-easing2="ease" data-easing="ease" data-collapse="medium" data-w-id="4a99b083-0ad0-61ac-2513-827a15531d30" role="banner" data-no-scroll="1" data-duration="400"><div class="topbar-ebook"><div class="top-banner-wrapper"><div class="top-cta-banner-text">🍔 Comment développer l'activité de son fast-food ?</div><a href="https://www.innovorder.com/ebook/developper-son-fast-food-le-guide-ultime" target="_blank" class="button-white-top-banner-2 w-inline-block"><div id="w-node-_4a99b083-0ad0-61ac-2513-827a15531d38-15531d30" class="text-inner-button-banner-2"><span>👉 Télécharger notre guide</span></div></a></div></div><div class="navbar-container"><a href="/" ph-button_name="navigation" class="brand w-nav-brand"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5931ce19fd4b_Logo%20Innovorder.svg" width="268" alt="" loading="lazy" class="logo-navbar desktop"></a><div class="navbar-functions-center"><nav role="navigation" class="nav-menu-center-2 w-nav-menu"><div class="gtm-embed w-embed"></div><div class="w-layout-grid nav-menu-wrapper-2"><div class="w-layout-grid nav-grid-no-gap space"><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 w-dropdown"><div class="dropdown-toggle-nav-2 w-dropdown-toggle"><div class="dropdown-title">Solutions</div></div><nav class="dropdown-list-nav-2 w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 _5"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090eec-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090eed-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Prise de commande</div><div class="gradient-spacer menu"></div></div><a href="/borne-de-commande" class="nav-link-with-icon prise-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59266619fe08_Borne%20de%20commande.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Borne de commande</div><div class="nav-menu-text-2">Simplifiez la prise de commande</div></div></div></a><a href="/commande-ligne" class="nav-link-with-icon prise-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59fd6419fe0f_Commande%20en%20ligne.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Commande en ligne</div><div class="nav-menu-text-2">Augmentez votre volume de commandes<br></div></div></div></a><a href="/scan-plateau" class="nav-link-with-icon prise-hover relative w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59280e19fe15_Scan%20plateau.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title">Scan Plateau IA</div><div class="new-label _1"><div>New</div></div></div><div class="nav-menu-text-2">Eliminez les files d’attente</div></div></div></a><a href="/commande-a-table" class="nav-link-with-icon prise-hover relative w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp" loading="lazy" width="26" sizes="100vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%2520%25C3%25A0%2520table-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp 1250w" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title"><strong>Click & Serve</strong></div><div class="new-label _1"><div>New</div></div></div><div class="nav-menu-text-2">Gagnez en productivité</div></div></div></a><a href="/frigo-connecte-entreprise" class="nav-link-with-icon prise-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5919fc19fdf7_Frigo%20connect%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Frigo connecté</div><div class="nav-menu-text-2">Proposez une offre de restauration 7j/7 24h/24</div></div></div></a><a href="/innovorder-foodcourt" class="nav-link-with-icon prise-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfcb6a02bd16dc44950608_065e8cdf795b125138eaf4af5f5b33a1_Frigo%20connecte%CC%81.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Innovorder Foodcourt</div><div class="nav-menu-text-2">Réinventez l'expérience client</div></div><div class="new-label _2 abs orang"><div>New</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f23-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f24-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Encaissement</div><div class="gradient-spacer menu"></div></div><a href="/caisse-enregistreuse-tactile-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5984c219fe07_Portefeuille-2.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Caisse enregistreuse</div><div class="nav-menu-text-2">Pilotez votre activité du bout des doigts<br></div></div></div></a><a href="/monnayeur-automatique" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595d7d19fe0b_Monnayeur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Monnayeur automatique</div><div class="nav-menu-text-2">Gagnez du temps sur le paiement en espèces</div></div></div></a><a href="/portefeuille-electronique" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5993cd19fe9d_Portefeuille%20%C3%A9lectronique.webp" loading="lazy" width="26" alt="Portefeuille électronique" class="icon-navigation"><div><div class="nav-menu-title">Portefeuille électronique</div><div class="nav-menu-text-2">Modernisez l'utilisation du badge convive</div></div></div></a><a href="/io-pay" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc59536319ffaf_IOpay.webp" loading="lazy" width="26" alt="io pay" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title bold">IO Pay</div><div class="new-label _1"><div>New</div></div></div><div class="nav-menu-text-2">Le paiement en toute simplicité</div></div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="TPE" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title bold">TPE</div></div><div class="nav-menu-text-2">Encaissez rapidement et sans erreur</div></div></div></a></div></div><div id="w-node-_1247b359-1103-5983-40cb-a96f89520ee1-15531d30" class="right-grids-col"><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f4f-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran de production</div><div class="nav-menu-text-2">Boostez votre productivité en cuisine</div></div></div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran client</div><div class="nav-menu-text-2">Communiquez avec vos clients et vos livreurs</div></div></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation small"><div><div class="nav-menu-title">Réception</div><div class="nav-menu-text-2">Optimisez la gestion de vos commandes</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6c-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6d-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">IO Analytics</div><div class="nav-menu-text-2">Décuplez vos performances</div></div></div></a><a href="/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Backoffice</div><div class="nav-menu-text-2">Paramétrez vos points de vente simplement</div></div></div></a><a href="/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Programme de fidélité</div><div class="nav-menu-text-2">Faites revenir vos clients</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8a-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8b-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Écosystème</div><div class="gradient-spacer menu"></div></div><a href="/integrations" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593ed619fe55_Integration.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Intégrations</div><div class="nav-menu-text-2">Connectez vos solutions favorites</div></div></div></a><a href="https://developers.innovorder.fr/" target="_blank" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b5e19fe53_developper%20API.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Developer API</div><div class="nav-menu-text-2">Créez des solutions customisées</div></div></div></a></div></div><div id="w-node-bddfa5ab-bcc5-729e-d6fe-7b77fce058b4-15531d30" class="new-solution-pop-up"><a href="#" id="w-node-_7160510d-567f-fc4f-1b7b-5bf3f55c6228-15531d30" class="w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67717dad31f20da28d8b70d2_63346942300af91169c24171_Chicken%20Village%201.avif" loading="lazy" alt="" class="img-lightbox"><script type="application/json" class="w-json">{
"items": [
{
"url": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"originalUrl": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"width": 940,
"height": 528,
"thumbnailUrl": "https://i.ytimg.com/vi/tssrOmPg_fQ/hqdefault.jpg",
"html": "<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FtssrOmPg_fQ%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DtssrOmPg_fQ&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FtssrOmPg_fQ%2Fhqdefault.jpg&type=text%2Fhtml&schema=youtube\" width=\"940\" height=\"528\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen; encrypted-media; picture-in-picture;\" allowfullscreen=\"true\"></iframe>",
"type": "video"
}
],
"group": ""
}</script></a><div id="w-node-_8efeb25a-f915-7c25-f2d0-13b2a0b1265d-15531d30" class="col-new-solution-nav"><div class="text-solutions-wrap"><div class="text-20px"><strong>Découvrez notre nouveau scan plateau 2e génération !</strong></div><div>Transformez l’expérience de vos convives avec le paiement intégré d’IA Scan.</div></div><a href="#" class="w-inline-block w-lightbox"><div class="button-lightbox"><div>Visionner la vidéo</div></div><script type="application/json" class="w-json">{
"items": [
{
"url": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"originalUrl": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"width": 940,
"height": 528,
"thumbnailUrl": "https://i.ytimg.com/vi/tssrOmPg_fQ/hqdefault.jpg",
"html": "<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FtssrOmPg_fQ%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DtssrOmPg_fQ&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FtssrOmPg_fQ%2Fhqdefault.jpg&type=text%2Fhtml&schema=youtube\" width=\"940\" height=\"528\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen; encrypted-media; picture-in-picture;\" allowfullscreen=\"true\"></iframe>",
"type": "video"
}
],
"group": ""
}</script></a></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" id="w-node-d4fda6b4-3db5-73b0-2d27-38372a7ab137-15531d30" alt="" class="new-label-solution"></div></div></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 w-dropdown"><div class="dropdown-toggle-nav-2 w-dropdown-toggle"><div class="dropdown-title">Expertises</div></div><nav class="dropdown-list-nav-small-2 w-dropdown-list"><div class="expertises-navbar-grid"><div id="w-node-aa656673-4e6d-f708-e5ba-6807f13ce5a5-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-_0f43510f-c4c4-4d60-2566-a95d08876b04-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-d120f632-a309-5393-e30f-2021aec224f4-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div></div><a id="w-node-_03b7b6c2-69d4-9142-94eb-67ce3204819c-15531d30" href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a id="w-node-c8b3112d-8ab6-0950-2efc-da3916b60cc0-15531d30" href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><div class="spacer-grid"></div><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast-food</div></a><a id="w-node-_889a5a6a-bda6-20c1-e24e-51597232e6b3-15531d30" href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><div class="spacer-grid"></div><a id="w-node-_0cca9382-d50d-4fbd-f158-2fb539c6e52d-15531d30" href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a id="w-node-_4a240acc-216e-389e-27da-31c43e05f2c2-15531d30" href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a id="w-node-d7752374-55d1-0a55-407a-0d4a77f62ea0-15531d30" href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a id="w-node-_78636bf4-7bdb-4ad5-1108-180d722578e8-15531d30" href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><div class="spacer-grid"></div><a id="w-node-_6c7552c2-044d-c038-f984-ea0a12d368fb-15531d30" href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a id="w-node-_84178b62-3f7c-6104-5fbc-7906c225202f-15531d30" href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><div class="spacer-grid"></div><a id="w-node-_8a10afe5-1f21-e096-7223-25d662a50afd-15531d30" href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a id="w-node-ac5a0e04-890b-6703-1601-b38c4ad0186f-15531d30" href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><div class="spacer-grid"></div><a id="w-node-_67e0697b-ea4d-2429-dc93-47517380b36b-15531d30" href="https://www.innovorder.com/restauration-commerciale/bowling" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a id="w-node-f23bba0b-b18d-806a-14fa-d4882686fedd-15531d30" href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><div class="spacer-grid"></div><a id="w-node-_146552e5-c16d-a46c-ba4a-0a664f628ff5-15531d30" href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a id="w-node-_29ff2d6f-f5cb-e091-5854-5458f2ee9ba9-15531d30" href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><div class="spacer-grid"></div><a id="w-node-a9c9ae20-1c90-4b99-83d5-e9420c7183cd-15531d30" href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div><strong>Glacier</strong></div></a><a id="w-node-_7b8da83d-7cf2-7f54-8543-d6aee64cbab5-15531d30" href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d'attraction</div></a><a id="w-node-f816c230-e1e0-a1eb-6059-5883600433a5-15531d30" href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><div class="spacer-grid"></div><a id="w-node-_43152c71-43b2-2f4c-1742-810acb6a75da-15531d30" href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a><div class="spacer-grid"></div><a id="w-node-d7bc54d1-458e-3c37-0fdf-8900800416e0-15531d30" href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><div class="spacer-grid"></div><a id="w-node-_2b507d87-2aed-2016-49be-775f21482715-15531d30" href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a id="w-node-_4084b094-d615-162c-8840-7def640ebc71-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a><a id="w-node-da608da4-b480-8830-c283-16a1013520c3-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2 center-nav"><a href="/prix" class="w-inline-block"><div class="text-block-38">Prix</div></a><link rel="prerender" href="/prix"></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><div class="text-block-42">Entreprise</div></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 nav-v-grid-2 entreprise"><a href="/vision" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise v2"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/648dcae3052fafd80a76543f_Picto%20euro.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Qui sommes-nous ?</div><div class="nav-menu-text-2">L’humain avant tout</div></div></div></a><a href="/ia-au-coeur-de-la-vision-de-innovorder" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68e928ed7881ae09b408add6_Icons_Ampoule%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Innovorder et l’IA</div><div class="nav-menu-text-2">L'IA au cœur de notre vision</div></div></div></a><a href="/presse" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/649e9d68e4a96ea598d6006c_Picto%20presse%201.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Espace Presse</div><div class="nav-menu-text-2">Retrouvez toutes nos actualités</div></div></div></a><a href="https://careers.innovorder.com/" class="nav-link-with-icon encaissement-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca960a2749f520aad110_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous rejoindre</div><div class="nav-menu-text-2">Rejoignez une équipe passionnée</div></div></div></a><a href="/nous-contacter" class="nav-link-with-icon preparation-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457c31711999f05f2899415_nous-contacted.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous contacter</div><div class="nav-menu-text-2">Innovorder vous accompagne</div></div></div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><a href="/ressources" class="w-inline-block"><div class="navbar-link">Ressources</div></a></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 ressources-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309100b-15531d30" class="ressources-nav-l"><div><strong>Innovorder lance sa plateforme de ressources !</strong></div><div class="ressources-nav-txt">Faites le plein d'infos pour lancer, gérer et développer votre restaurant !</div><div class="nav-title-arrow space"><a href="/ressources" class="w-inline-block"><div class="link-nav"><strong>Accéder à toutes les ressources</strong></div></a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="gradient-spacer menu ressources"></div><div class="grid-inner-ressources"><a href="/blog" class="nav-link-with-icon blog-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597f2119fe66_les%20guides-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Blog</strong></div><div class="nav-menu-text-2">Retrouvez nos meilleurs conseils pour gérer votre établissement</div></div></div></a><a href="https://www.innovorder.com/ressources/ebook" class="nav-link-with-icon livres-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cace739119c2a21804963_liver%20blanc%20-%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Livres blancs</strong></div><div class="nav-menu-text-2">Téléchargez nos guides et livres blancs pour booster votre activité</div></div></div></a><a href="/success-stories" class="nav-link-with-icon success-stories w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496cdd7d19cdbecbb7e1a78_success-stories.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Success Stories</strong></div><div class="nav-menu-text-2">Inspirez-vous des témoignages de restaurateurs ambitieux</div></div></div></a><a href="https://podcast.ausha.co/innovorder" class="nav-link-with-icon podcasts-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bb8a19fe6e_conseil-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Podcasts</strong></div><div class="nav-menu-text-2">Ecoutez les histoires inspirantes de professionnels de la restauration</div></div></div></a><a href="/simulateur" class="nav-link-with-icon simulator-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/64f1c7ebb7bd18d4e0c4db66_simulateur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Simulateur de rentabilité</strong></div><div class="nav-menu-text-2">Calculez la rentabilité des solutions Innovorder pour votre restaurant</div></div></div><div class="new-label white"><div>New</div></div></a><a href="/comparatif" class="nav-link-with-icon comparer-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496ce214c1b19e55cc1684c_Picto%20comparateur%201.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Comparer Innovorder</strong></div><div class="nav-menu-text-2">Découvrez pourquoi Innovorder est la solution la plus adaptée à votre restaurant</div></div></div></a><a href="/ressources/webinars" class="nav-link-with-icon webinaries-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cad0b29da2fb95ca951e9_webinaires%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Webinaires</strong></div><div class="nav-menu-text-2">Visionnez les conférences organisées par Innovorder</div></div></div></a><a href="/faq" class="nav-link-with-icon faq-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59497c19fe5b_tendances-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Centre d’aide/ FAQ</strong></div><div class="nav-menu-text-2">Trouvez toutes les réponses à vos questions</div></div></div></a><a href="/ressources/glossaire" class="nav-link-with-icon glossaire-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cacf77e86cd994a19b3c4_glossaire-icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Glossaire</strong></div><div class="nav-menu-text-2">Devenez incollable sur la transformation digitale de la restauration</div></div></div></a></div></div><a href="/ebook/ouvrir-son-fast-food-en-8-mois-le-guide-ultime" class="block-quote-success bchef w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png" loading="lazy" width="403" sizes="100vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-800.png 800w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-1080.png 1080w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png 1170w"><div class="bchef-txt-nav">Ouvrir son fast-food en 8 mois : le guide ultime</div><div class="livres-blancs-nav"><div>Livres blancs<span class="innov-pink">.</span></div><div class="underline-content-type-grad"></div></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" width="67" alt="" class="new-svg"></a></div></nav></div></div></div><div class="btns-wrap-nav"><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div><a ph-button_name="mainCTA" href="/nous-contacter" class="button-icon-navbar _40px w-inline-block"><div>Parler à un expert</div></a><link rel="prerender" href="/nous-contacter"></div><div class="w-layout-grid mobile-menu"><div class="w-layout-grid nav-grid-no-gap"><div class="mobile-navigation-main"><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309107d" class="dropdown-mobile solutions"><div class="main-title-nav">Solutions</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091080" class="dropdown-mobile expertites-1"><div class="main-title-nav">Expertises</div></div><a href="/prix" class="link-block-10 w-inline-block"><div class="dropdown-mobile"><div class="main-title-nav">Prix</div></div></a><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091087" class="dropdown-mobile entreprise-1"><div class="main-title-nav">Entreprise</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309108a" class="dropdown-mobile ressources-1"><div class="main-title-nav">Ressources</div></div></div><div class="bottom-menu-mobile main"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div></div></div><div class="w-layout-grid grid-inner-link solutions"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109d-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109e-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c930910a1" alt="" class="icon-back solution-1"><div class="main-title-nav">Solutions</div></div><div class="gradient-spacer main-title"></div></div><div class="column-nav"><div class="title-nav">Prise de commande</div><div class="gradient-spacer menu"></div></div><a href="/borne-de-commande" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59266619fe08_Borne%20de%20commande.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Borne de commande</div></a><a href="/scan-plateau" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59280e19fe15_Scan%20plateau.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Scan plateau IA</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/commande-ligne" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59fd6419fe0f_Commande%20en%20ligne.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Commande en ligne</div></a><a href="/commande-a-table" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp" loading="lazy" width="26" sizes="(max-width: 991px) 100vw, (max-width: 1279px) 26px, (max-width: 1439px) 2vw, (max-width: 1919px) 26px, 1vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%2520%25C3%25A0%2520table-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp 1250w" class="icon-navigation"><div class="nav-menu-title"><strong>Click & Serve</strong></div><div class="new-label mobile _1"><div>New</div></div></a><a href="/frigo-connecte-entreprise" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5919fc19fdf7_Frigo%20connect%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Frigo connecté</div></a><a href="/innovorder-foodcourt" class="nav-link-with-icon prise-hover relative w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfcb6a02bd16dc44950608_065e8cdf795b125138eaf4af5f5b33a1_Frigo%20connecte%CC%81.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="rel-court"><div class="nav-menu-title">Innovorder Foodcourt</div></div><div class="new-label mobile _1"><div>New</div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c4-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c5-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Encaissement</div><div class="gradient-spacer menu"></div></div><a href="/caisse-enregistreuse-tactile-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5984c219fe07_Portefeuille-2.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Caisse enregistreuse</div></a><a href="/monnayeur-automatique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595d7d19fe0b_Monnayeur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Monnayeur automatique</div></a><a href="/portefeuille-electronique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59572f19fe16_Portefeuille%20elec.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Portefeuille électronique</div></a><a href="/io-pay" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc59536319ffaf_IOpay.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">IO Pay</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">TPE</div></a></div></div><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910de-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="https://www.innovorder.com/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Écran de production</div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Écran client</strong></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Réception</strong></div></a><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="https://innovorder.com/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Backoffice</div></a><a href="https://www.innovorder.com/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Programme de fidélité</div></a><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>IO Analytics</strong></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091102-15531d30" class="w-layout-grid nav-v-grid-2-column"><div class="new-solution-pop-up"><a href="#" id="w-node-_7d266de7-46e3-3e64-0ae1-8d4c6e3407d8-15531d30" class="w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67717dad31f20da28d8b70d2_63346942300af91169c24171_Chicken%20Village%201.avif" loading="lazy" alt="" class="img-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" alt="" class="new-label-solution"><script type="application/json" class="w-json">{
"items": [
{
"url": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"originalUrl": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"width": 940,
"height": 528,
"thumbnailUrl": "https://i.ytimg.com/vi/tssrOmPg_fQ/hqdefault.jpg",
"html": "<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FtssrOmPg_fQ%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DtssrOmPg_fQ&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FtssrOmPg_fQ%2Fhqdefault.jpg&type=text%2Fhtml&schema=youtube\" width=\"940\" height=\"528\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen; encrypted-media; picture-in-picture;\" allowfullscreen=\"true\"></iframe>",
"type": "video"
}
],
"group": ""
}</script></a><div id="w-node-_7d266de7-46e3-3e64-0ae1-8d4c6e3407da-15531d30" class="col-new-solution-nav"><div class="text-solutions-wrap"><div class="text-20px is-left"><strong>Découvrez notre nouveau scan plateau 2e génération !</strong></div><div>Transformez l’expérience de vos convives avec le paiement intégré d’IA Scan.</div></div><a href="#" class="w-inline-block w-lightbox"><div class="button-lightbox"><div>Visionner la vidéo</div></div><script type="application/json" class="w-json">{
"items": [
{
"url": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"originalUrl": "https://www.youtube.com/watch?v=tssrOmPg_fQ&pp=ygUKaW5ub3ZvcmRlcg%3D%3D",
"width": 940,
"height": 528,
"thumbnailUrl": "https://i.ytimg.com/vi/tssrOmPg_fQ/hqdefault.jpg",
"html": "<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FtssrOmPg_fQ%3Ffeature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DtssrOmPg_fQ&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FtssrOmPg_fQ%2Fhqdefault.jpg&type=text%2Fhtml&schema=youtube\" width=\"940\" height=\"528\" scrolling=\"no\" title=\"YouTube embed\" frameborder=\"0\" allow=\"autoplay; fullscreen; encrypted-media; picture-in-picture;\" allowfullscreen=\"true\"></iframe>",
"type": "video"
}
],
"group": ""
}</script></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091103-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Écosystème</div><div class="gradient-spacer menu"></div></div><a href="/integrations" class="nav-link-with-icon ecosysteme-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593ed619fe55_Integration.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Intégrations</div></a><a href="https://developers.innovorder.fr/" target="_blank" class="nav-link-with-icon ecosysteme-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b5e19fe53_developper%20API.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Developer API</div></a></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link expertises"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091120-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091121-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091124" alt="" class="icon-back expertises-1"><div class="main-title-nav">Expertises</div></div><div class="gradient-spacer main-title"></div></div><div class="expertises-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091129-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><a href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><a id="w-node-b6b9296a-bcc5-5944-adf8-07eed974d5ad-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091144-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast food</div></a><a href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><a href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><a href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d'attraction</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><a id="w-node-_4a47e560-0659-dd0b-bb6d-d5c3e2494de0-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><a href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><a href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><a href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Glacier</div></a><a href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a></div></div></div></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091173-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091174-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091177" alt="" class="icon-back"><div class="main-title-nav">Success stories</div></div><div class="gradient-spacer main-title"></div></div><div class="grid-success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309117c-15531d30" class="w-dyn-list"><div role="list" class="grid-success-stories-1-nav w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/success-stories/franchise-bagelstein-innovorder" class="success-story-block-nav _3 w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/69948635f5b57ba067b0ffd2_Screenshot%202026-02-09%20at%2010.51.40.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/69948635f5b57ba067b0ffd2_Screenshot%202026-02-09%20at%2010.51.40-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/69948635f5b57ba067b0ffd2_Screenshot%202026-02-09%20at%2010.51.40.png 800w" class="success-story-nav-img"><div class="success-story-r"><div class="success-story-r-tit">Bagelstein était contre les bornes… jusqu’à voir l’impact sur le panier moyen</div><div class="success-story-cat-txt">Franchise</div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/success-stories/boulangerie-tranche-innovorder" class="success-story-block-nav _3 w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/68d298a3e9988d10d56c911c_Screenshot%202025-09-15%20at%2016.47.07.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/68d298a3e9988d10d56c911c_Screenshot%202025-09-15%20at%2016.47.07-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/68d298a3e9988d10d56c911c_Screenshot%202025-09-15%20at%2016.47.07.png 800w" class="success-story-nav-img"><div class="success-story-r"><div class="success-story-r-tit">Comment améliorer la gestion du cash dans sa boulangerie ? Le cas de Tranché</div><div class="success-story-cat-txt">Franchise</div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/success-stories/italian-queen-innovorder" class="success-story-block-nav _3 w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png 800w" class="success-story-nav-img"><div class="success-story-r"><div class="success-story-r-tit">Comment Italian Queen a augmenté son CA de 15%</div><div class="success-story-cat-txt">Franchise</div></div></a></div></div></div><a id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091187-15531d30" href="/success-stories" class="see-more-btn mobile navbar w-inline-block"><div class="see-more-txt">Voir tout</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59c54e19fe51_Arrow.png" loading="lazy" width="16" alt="" class="arrow-img"></a><a href="https://www.innovorder.com/success-stories/what-the-foc-innovorder" class="block-quote-success w-inline-block"><div class="quote-success-top"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457bd5df1b6f66c6db35f48_image-quote.png" loading="lazy" alt="nils edelman" class="img-quote-success"><div class="quote-txt-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" class="quote-mark-success"><div class="quote-text-success">Innovorder répond à notre enjeu de scalabilité : aller vite, traiter un grand volume de commandes et créer plusieurs points de vente.</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" class="quote-mark-success _2"></div></div><div class="quote-success-bottom"><div class="person-quote-success"><strong>Nils Edelman,</strong><br>Co-fondateur de What The Foc ?!</div><div class="gradient-spacer menu"></div><div class="nav-title-arrow space"><div class="link-nav"><strong>Lire le témoignage</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div></div></a></div></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link entreprisee"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930911af-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930911b0-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c930911b3" alt="" class="icon-back entreprise-1"><div class="main-title-nav">Entreprise</div></div><div class="gradient-spacer main-title"></div></div><div class="w-layout-grid nav-product-grid-2 nav-v-grid-2 entreprise"><a href="/vision" class="nav-link-with-icon prise-hover no-space mob w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457c2ee5b3209613614bd97_nous.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title entreprise">Qui sommes-nous ?</div><div class="nav-menu-text-2">L’humain avant tout</div></div></div></a><a href="/ia-au-coeur-de-la-vision-de-innovorder" class="nav-link-with-icon prise-hover no-space mob w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68e928ed7881ae09b408add6_Icons_Ampoule%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title entreprise">Innovorder et l’IA</div><div class="nav-menu-text-2">L'IA au cœur de notre vision</div></div></div></a><a href="/vision" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/649e9d68e4a96ea598d6006c_Picto%20presse%201.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title left">Espace Presse</div><div class="nav-menu-text-2">Retrouvez toutes nos actualités</div></div></div></a><a href="https://careers.innovorder.com/" class="nav-link-with-icon encaissement-hover no-space mob w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65033082e0626d76684c23a2_Picto%20euro.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title entreprise">Nous rejoindre</div><div class="nav-menu-text-2">Rejoignez une équipe passionnée</div></div></div></a><a href="/nous-contacter" class="nav-link-with-icon preparation-hover no-space mob w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457c31711999f05f2899415_nous-contacted.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title entreprise">Nous contacter</div><div class="nav-menu-text-2">Innovorder vous accompagne</div></div></div></a></div></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link blog"><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930911e1-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c930911e4" alt="" class="icon-back ressources"><a href="/ressources" class="main-title-nav _2">Ressources</a></div><div class="gradient-spacer main-title"></div></div><div class="w-layout-grid nav-product-grid-2 ressources-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930911e9-15531d30" class="ressources-nav-l"><div><strong>Innovorder lance sa plateforme de ressources !</strong></div><div class="ressources-nav-txt">Faites le plein d'infos pour lancer, gérer et développer votre restaurant !</div><div class="nav-title-arrow space"><a href="/ressources" class="w-inline-block"><div class="link-nav"><strong>Accéder à toutes les ressources</strong></div></a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="gradient-spacer menu ressources"></div><div class="grid-inner-ressources"><a href="/blog" class="nav-link-with-icon blog-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597f2119fe66_les%20guides-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Blog</strong></div><div class="nav-menu-text-2">Retrouvez nos meilleurs conseils pour gérer votre établissement</div></div></div></a><a href="/simulateur" class="nav-link-with-icon simulator-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/64f1c7ebb7bd18d4e0c4db66_simulateur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Simulateur de rentabilité</strong></div><div class="nav-menu-text-2">Calculez la rentabilité des solutions Innovorder pour votre restaurant</div></div></div><div class="new-label white"><div>New</div></div></a><a href="https://www.innovorder.com/ressources/ebook" class="nav-link-with-icon livres-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cace739119c2a21804963_liver%20blanc%20-%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Livres blancs</strong></div><div class="nav-menu-text-2">Téléchargez nos guides et livres blancs pour booster votre activité</div></div></div></a><a href="/ressources/webinars" class="nav-link-with-icon webinaries-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cad0b29da2fb95ca951e9_webinaires%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Webinaires</strong></div><div class="nav-menu-text-2">Visionnez les conférences organisées par Innovorder</div></div></div></a><a href="https://podcast.ausha.co/innovorder" class="nav-link-with-icon podcasts-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bb8a19fe6e_conseil-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Podcasts</strong></div><div class="nav-menu-text-2">Ecoutez les histoires inspirantes de professionnels de la restauration</div></div></div></a><a href="/success-stories" class="nav-link-with-icon success-stories w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496cdd7d19cdbecbb7e1a78_success-stories.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Success Stories</strong></div><div class="nav-menu-text-2">Inspirez-vous des témoignages de restaurateurs ambitieux</div></div></div></a><a href="/comparatif" class="nav-link-with-icon comparer-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496ce214c1b19e55cc1684c_Picto%20comparateur%201.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Comparer Innovorder</strong></div><div class="nav-menu-text-2">Découvrez pourquoi Innovorder est la solution la plus adaptée à votre restaurant</div></div></div></a><a href="/ressources/glossaire" class="nav-link-with-icon glossaire-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cacf77e86cd994a19b3c4_glossaire-icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Glossaire</strong></div><div class="nav-menu-text-2">Devenez incollable sur la transformation digitale de la restauration</div></div></div></a><a href="/faq" class="nav-link-with-icon faq-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59497c19fe5b_tendances-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Centre d’aide/ FAQ</strong></div><div class="nav-menu-text-2">Trouvez toutes les réponses à vos questions</div></div></div></a></div></div><a href="/ebook/ouvrir-son-fast-food-en-8-mois-le-guide-ultime" class="block-quote-success bchef w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png" loading="lazy" width="360" sizes="(max-width: 991px) 100vw, 360px" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-800.png 800w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-1080.png 1080w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png 1170w"><div class="bchef-txt-nav">Ouvrir son fast-food en 8 mois : le guide ultime</div><div class="livres-blancs-nav"><div>Livres blancs<span class="innov-pink">.</span></div><div class="underline-content-type-grad"></div></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" width="73" alt="" class="new-svg"></a></div></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div></div></nav></div><div class="wg-element-wrapper sw3" data-wg-notranslate=""><a lang="en" data-w-id="7f17fd5a-2482-ebfb-f802-128c9309125c" href="#" class="wg-selector-2 s1 w-inline-block"><div class="wg-selector-2-fill f1c"></div><div class="wg-selector2-text-lang1">EN</div></a><a lang="fr" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091260" href="#" class="wg-selector-2 s2 w-inline-block"><div class="wg-selector-2-fill f2"></div><div class="wg-selector2-text-lang2">FR</div></a></div><div class="hamburger-menu w-nav-button"><div class="burger-button-wrapper"><div class="burger-line-top"></div><div class="burger-line-middle"></div><div class="burger-line-bottom"></div></div></div></div><div class="superbuttoncode_don-t-delete w-embed"><style>
[ph-button-mode="2"] {
--button--hover-text: #261a63;
--button--hover-border: #ff5570;
--button--hover-background: #ff5570;
--button--text: #261a63;
--button--border: #ff5570;
--button--background: #fff3ef;
--button--arrow-border: #261a63;
}
[ph-button-size="s"] {
--button--padding-horizontal: 1.5rem;
--button--padding-vertical: 0.75rem;
}
[ph-button-size="xs"] {
--button--padding-horizontal: 1rem;
--button--padding-vertical: 0.5rem;
}
[ph-button-size="l"] {
--button--padding-horizontal: 2rem;
--button--padding-vertical: 1rem;
}
[ph-button-style="arrow"] {
--button--radius: 50vw;
--button--padding-horizontal: 0.2rem;
--button--padding-vertical: 0.2rem;
fill: linear-gradient(153deg, #FB9F6D 13.05%, #FE5661 83.33%)!important;
--button--arrow-border: transparent;
}
[ph-button-style="arrow"] .ph-button-text {
display: none;
}
</style></div></div><div class="section-blog-post"><div class="container-1280"><div class="beadcrumbs-blog"><div class="bc-inner-1"><a href="/blog" class="breadcrumb-text desktop">Blog Innovorder</a><a href="/blog" class="breadcrumb-text mobile">Blog</a><div class="breadcrumb-separator-blog"></div><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/categories/digitalisation-restauration" class="breadcrumb-text">Développer son activité</a></div></div></div><div class="breadcrumb-separator-blog"></div></div><div class="bc-inner-2"><a href="/blog/4p-marketing-secrets-booster-restaurant" aria-current="page" class="breadcrumb-text active-crumb w--current">4P marketing : 5 secrets pour booster votre restaurant</a></div></div><div class="current-post-image-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing.jpg" loading="lazy" alt="" sizes="(max-width: 991px) 100vw, 1200px, 100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing-p-500.jpg 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing-p-800.jpg 800w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing-p-1080.jpg 1080w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a653cba85e7c7d9673a6_4P%20marketing.jpg 1200w" class="current-post-image"></div><div class="category-time-read-wrap"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="category-name-current-post">Développer son activité</div></div></div></div><div class="read-time-block"><div class="read-time-txt">3</div><div class="read-time-txt min">min</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597b5819ff10_readtime.png" loading="lazy" alt="" class="icon-read-time"></div></div><div class="gradient-spacer current-post"></div></div></div><div class="section-blog-text padding-0"><div class="container-1280"><h1 class="title-post">4P marketing : 5 secrets pour booster votre restaurant</h1><div class="grid-post-socials"><div class="grid-post-socials-1"><div class="author-post">Chloé Thévenet</div><div><div class="date-post-row"><div class="date-post">Mis à jour le :</div><div class="date-post-text" data-wg-notranslate="">21 January 2025</div></div></div></div><div class="grid-post-socials-2 desktop"><div class="right-head">Partager cet article</div><div class="socials-wrapper"><a href="https://www.instagram.com/innovorder/" target="_blank" class="ig-share w-inline-block"></a><a facebook-share="true" href="#" target="_blank" class="facebook-share w-inline-block"></a><a LI-share="true" href="#" target="_blank" class="li-share w-inline-block"></a><a twitter-share="true" href="#" target="_blank" class="twitter-share w-inline-block"></a></div></div></div><div class="grid-text-summary"><div id="content" class="rt-div w-node-_873a5ec1-7798-710e-1f4b-f737383554ad-6643cc01"><div fs-toc-element="contents" class="rt-blog w-richtext"><p>Les 4P marketing, ou marketing mix, sont un concept à maîtriser absolument si vous êtes gérant ou responsable d’un restaurant commercial. Pourquoi ? Et bien tout simplement car cela regroupe toutes les variables qui vont assurer le succès de votre point de vente. Il est impératif de bien les comprendre et de les maîtriser, et ça tombe bien : dans cet article, on vous dit tout sur les points essentiels à connaître pour réaliser le plan marketing de votre restaurant. </p><p></p><h2><strong>Les fondations du marketing : comprendre les 4P</strong></h2><h3><strong>Définition des 4P</strong></h3><p>Les 4P du marketing (Produit, Prix, Place, Promotion), aussi appelé « marketing mix », forment <strong>les bases de toute stratégie marketing efficace</strong>. Ces quatre piliers vous permettent de <strong>construire une stratégie commerciale solide</strong> pour répondre aux attentes de vos clients et booster vos performances.</p><h3><strong>Importance des 4P en restauration</strong></h3><p>Les 4P jouent un rôle essentiel dans le succès de votre restaurant. Chaque levier (Produit, Prix, Place, Promotion) doit être travaillé individuellement, mais toujours <strong>dans une logique de réciprocité et d’interdépendance</strong>. Par exemple, un menu bien pensé doit être proposé à un prix adapté, distribué via des canaux variés (sur place, à emporter ou en ligne) et soutenu par une communication engageante.</p><p>Dans la restauration, cette approche intégrée vous permet de <strong>construire une offre globale et cohérente</strong>. L’objectif est simple : <strong>répondre efficacement aux attentes de vos clients tout en renforçant votre positionnement sur le marché</strong>. En alignant chaque décision sur les 4P, vous maximisez vos chances de succès et créez une expérience client fluide et mémorable.</p><p></p><h2><strong>1. Optimisez votre produit</strong></h2><p>Votre menu, c’est le pilier central de votre stratégie marketing. Il reflète votre identité et constitue l’expérience première de vos clients. En restauration, un menu bien conçu ne se limite pas à des plats savoureux : il doit également maximiser l’expérience client tout en assurant la rentabilité de votre établissement.</p><h3><strong>Adaptez vos plats aux attentes des clients</strong></h3><p>Le produit est l’élément central de votre mix marketing. <strong>Proposez un menu adapté aux préférences locales et aux tendances</strong> comme le végétarisme, les plats bio ou les produits locaux. <strong>Analysez régulièrement les retours clients</strong> pour améliorer votre offre et anticiper leurs attentes.</p><h3><strong>Misez sur l’innovation culinaire</strong></h3><p>Pour vous différencier, <strong>innovez</strong> en introduisant des <strong>plats originaux</strong> ou en renouvelant votre carte avec <strong>des produits de saison</strong>. Par exemple, un plat signature ou des recettes éphémères créent de l’engouement et attirent une nouvelle clientèle.</p><p></p><h2><strong>2. Ajustez votre prix pour maximiser la rentabilité</strong></h2><p>On le sait : fixer les bons prix, c’est un vrai casse-tête mais c’est aussi l’un des leviers stratégiques essentiels. Vos tarifs doivent refléter la qualité de votre offre tout en restant compétitifs. Et surtout, ils doivent vous permettre de maintenir une rentabilité solide.</p><h3><strong>Méthodes pour fixer les prix</strong></h3><p>Votre prix idéal repose sur plusieurs facteurs : <strong>calculez vos coûts </strong>(fixes et variables), regardez ce que fait la concurrence, et <strong>évaluez ce que vos clients sont prêts à payer</strong>. Pensez aussi au fameux « prix psychologique » : ni trop haut pour ne pas faire fuir, ni trop bas pour ne pas dévaloriser votre offre.</p><p>À ce sujet, il est intéressant de noter qu’une étude britannique sur les prix psychologiques dans la vente de produits alimentaires en ligne a révélé que 70 % des prix sur Amazon Fresh se terminent par le chiffre 9. Les clients achèteraient donc plus souvent des articles dont le prix se termine par un chiffre impair que des articles dont le prix se termine par un chiffre pair. (Source : <a href="https://www.researchgate.net/profile/Judith-Hillen/publication/350198648_Psychological_pricing_in_online_food_retail/links/60a55dc492851c43da022cec/Psychological-pricing-in-online-food-retail.pdf">researchgate.net</a>). </p><h3><strong>Promotions ciblées et rentabilité</strong></h3><p>Les promos bien ciblées peuvent faire des merveilles. Happy hours, menus combinés, offres spéciales… Ces petits coups de pouce <strong>attirent du monde et augmentent vos ventes</strong>. Mais attention, elles doivent rester rentables ! Analysez leur impact pour ajuster au mieux vos stratégies.</p><p></p><h2><strong>3. Étendez vos canaux de distribution</strong></h2><p>Aujourd’hui, il ne suffit plus d’avoir une jolie devanture pour <a href="https://www.innovorder.com/blog/comment-attirer-les-clients-dans-son-restaurant">attirer les clients</a>. En diversifiant vos canaux de distribution, vous rendez votre offre plus accessible et touchez une clientèle plus large.</p><h3><strong>Digitalisez votre offre</strong></h3><p>Proposer vos plats sur des plateformes de livraison, via un site web ou même à emporter, c’est répondre aux besoins variés des consommateurs : rapidité, accessibilité et confort. En diversifiant vos points de contact, vous augmentez non seulement votre visibilité, mais aussi vos opportunités de vente, tout en optimisant l’utilisation de vos ressources. C’est une stratégie incontournable pour capter une audience plus large et booster votre chiffre d’affaires, tout en restant compétitif face à une concurrence toujours plus agile.</p><figure style="max-width:2080pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://www.innovorder.com/ebook/commande-en-ligne-le-guide-ultime-pour-la-restauration-commerciale" target="_blank" class="w-inline-block"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a12c27a79d6ba5d4ed24_6777a0f7d5c25b1fda959e84_Bannie%25CC%2580re%2520Blog%2520-%2520CEL.png" loading="lazy" alt=""></div></a></figure><h3><strong>Optimisez la logistique et la visibilité physique</strong></h3><p>Votre emplacement reste la clé du succès, mais ça ne fait pas tout. Une <strong>gestion fluide des commandes sur place ou en livraison est tout aussi importante pour satisfaire vos clients</strong>. Réduire les temps d’attente, c’est réduire les frustrations… et augmenter les sourires ! </p><p></p><h2><strong>4. Déployez des promotions engageantes</strong></h2><p>Dans un secteur aussi concurrentiel, la manière dont vous communiquez sur vos promotions peut faire toute la différence. Une stratégie claire et créative <strong>attire de nouveaux clients</strong> pour leur donner envie de revenir encore et encore.</p><h3><strong>Exploitez le potentiel des réseaux sociaux</strong></h3><p>Des photos alléchantes, des vidéos qui donnent faim… <strong>Les réseaux sociaux sont parfaits pour mettre en avant votre restaurant</strong>. Publiez du contenu engageant et utilisez des outils comme Instagram Insights pour voir ce qui marche et ce qu’il faut améliorer.</p><p>👉 Pour aller plus loin : <a href="https://www.innovorder.com/blog/9-idees-communication-marketing-pour-son-restaurant">9 idées pour la communication et le marketing pour son restaurant</a></p><h3><strong>Mettez en place un programme de fidélité</strong></h3><p>Saviez-vous qu’un client fidèle dépense 67 % de plus en moyenne qu'un nouveau client ? (Source : <a href="https://skeat.fr/fr/blog/article/augmenter-la-satisfaction-client/">Skeat</a>). Les <strong>programmes de fidélité sont simples à mettre en œuvre et ultra-efficaces</strong>. Une carte de fidélité, des points cumulables ou des réductions personnalisées suffisent pour encourager vos clients à revenir.</p><figure style="max-width:1200pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a6f3e28f5a0d2c0f1b95_6777a609b803f755bcb6b624_4P%2520marketing%2520boost%2520restaurant.jpeg" loading="lazy" alt="4P marketing boost restaurant"></div></figure><p></p><h2><strong>5. Suivez les tendances du secteur</strong></h2><p>Le marché évolue constamment, et rester dans le coup est indispensable pour ne pas se laisser distancer par la concurrence. <strong>Adaptez-vous aux grandes tendances de la restauration</strong> pour rester compétitif et attirer toujours plus de monde : le bio et local, la personnalisation, etc.</p><h3><strong>Alimentation durable et locale</strong></h3><p>Bio, local, cuisine éco-responsable… Ces mots sont de plus en plus sur toutes les lèvres. <strong>Proposer des plats qui s’inscrivent dans ces tendances</strong> ne fait pas que répondre aux attentes de vos clients : cela valorise aussi votre image de marque.</p><p>👉 Pour aller plus loin : <a href="https://www.innovorder.com/blog/restauration-rapide-tendances-a-ne-pas-manquer-en-2025">Restauration rapide : 8 tendances à ne pas manquer en 2025</a></p><h3><strong>Personnalisation de l'expérience client</strong></h3><p>Grâce à backoffice comme <a href="https://www.innovorder.com/io-analytics">IO Analytics</a>, <strong>utilisez les données que vous collectez pour personnaliser l’expérience de vos clients</strong> : plats préférés, offres ciblées, services sur mesure. Ce petit plus crée un lien unique et renforce leur fidélité à long terme.</p><p>—</p><p>Vous souhaitez mettre en place la commande en ligne dans votre restaurant ? Que ce soit via des plateformes ou en propre, contactez notre équipe d'experts en restauration pour bénéficier d’un <strong>accompagnement sur-mesure.</strong></p></div><a href="/nous-contacter" class="button-icon-navbar blog w-inline-block"><div>Contacter un expert</div></a><link rel="prerender" href="/nous-contacter"><a href="https://meetings.hubspot.com/martin-hernout/prendre-rdv" target="_blank" class="button-icon-navbar blog w-inline-block w-condition-invisible"><div>Prendre RDV</div></a><div class="w-condition-invisible"><div id="cta-1" class="section-20 bg-1"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b533427e_christophe.avif" alt="Christophe Peinoche" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Christophe Peinoche</strong></div><div class="cta-person-blog-position">Expert de la restauration collective</div><div class="cta-person-blog-quote">“Fort de 20 ans d’expérience au sein des plus grands groupes de la restauration collective, j’accompagne le secteur dans sa transformation digitale avec des solutions numériques innovantes.”</div><a id="christophe" href="/nous-contacter-rco?utm_medium=website&utm_source=bandeau_blog&utm_campaign=rdv_christophe" class="button-icon-navbar-4 blog-2 w-inline-block"><div>Prendre RDV avec Christophe</div></a></div></div></div></div><div id="cta-2" class="section-20 bg-2"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b5334283_romain.avif" alt="Romain Vardon" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Romain Vardon</strong></div><div class="cta-person-blog-position">Expert de la restauration collective</div><div class="cta-person-blog-quote">“Fort d'une solide expérience en développement de grands comptes, j’accompagne la transformation digitale du secteur de la restauration collective en proposant des solutions numériques innovantes pour optimiser les opérations.”</div><a id="romain" href="/nous-contacter-rco?utm_medium=website&utm_source=bandeau_blog&utm_campaign=rdv_romain" class="button-icon-navbar-4 blog-3 w-inline-block"><div>Prendre RDV avec Romain</div></a></div></div></div></div><div id="cta-3" class="section-20 bg-2"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b5334288_caroline.avif" alt="Caroline Motamedi" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Caroline Motamedi</strong></div><div class="cta-person-blog-position">Experte de la restauration collective</div><div class="cta-person-blog-quote">“Après plusieurs années d’expérience dans un groupe majeur de la restauration collective, j’accompagne les grands comptes dans l'optimisation de leurs opérations et leur transformation digitale.”</div><a id="caroline" href="/nous-contacter-rco?utm_medium=website&utm_source=bandeau_blog&utm_campaign=rdv_caroline" class="button-icon-navbar-4 blog-4 w-inline-block"><div>Prendre RDV avec Caroline</div></a></div></div></div></div></div></div><div id="w-node-_3bc63e18-8699-a43c-3186-bc115d1266da-6643cc01" class="right-summary-div"><div class="summary-sticky"><div class="right-head toc">Sommaire</div><div id="toc" class="toc"><a href="#" fs-toc-element="link" class="tocitem">This is also a heading<br></a><div id="toc" class="toc"></div></div></div></div></div></div></div><div class="section-blog-text"><div class="container-1280"><div class="grid-text-summary"><div class="grid-post-socials-2 mobile"><div class="right-head">Partager cet article</div><div class="socials-wrapper"><a href="https://www.instagram.com/innovorder/" target="_blank" class="ig-share w-inline-block"></a><a facebook-share="true" href="#" target="_blank" class="facebook-share w-inline-block"></a><a LI-share="true" href="#" target="_blank" class="li-share w-inline-block"></a><a twitter-share="true" href="#" target="_blank" class="twitter-share w-inline-block"></a></div></div><div class="right-head interesting-art">Ces articles pourraient vous intéresser</div><div id="w-node-a268ee60-3847-6e67-ab96-525202ef4822-6643cc01" class="interesting-articles"><div class="interesting-articles-collection w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/marketing-personnalise-restaurant" class="interesting-articles-wrap w-inline-block"><div class="most-recent-img-div"><img alt="" loading="lazy" width="262" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/64be97e043ac8e66924e3c8e_6478a67ee6de8e8f7b4d4013_WTFHD-2.avif" class="most-recent-img"></div><div class="bottom-recent-post"><div class="interesting-articles-title">Marketing personnalisé : quels enjeux pour votre restaurant ?</div><div class="interesting-articles-category">Développer son activité</div></div></a></div></div></div><div class="interesting-articles-collection w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/attirer-de-nouveaux-clients-avec-les-jeux-concours-dans-son-restaurant" class="interesting-articles-wrap w-inline-block"><div class="most-recent-img-div"><img alt="" loading="lazy" width="262" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/64b7e5ee915a7195636ce153_64b559d877b483cb37155b7c_iStock-1466608439.jpeg" class="most-recent-img"></div><div class="bottom-recent-post"><div class="interesting-articles-title">Comment attirer de nouveaux clients avec les jeux concours dans son restaurant</div><div class="interesting-articles-category">Développer son activité</div></div></a></div></div></div><div class="interesting-articles-collection w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/ugc-booster-fastfood" class="interesting-articles-wrap w-inline-block"><div class="most-recent-img-div"><img alt="" loading="lazy" width="262" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/676d67d446108810915bbb8d_woman-taking-photo-in-restaurant-2023-11-27-04-49-50-utc.jpg" sizes="262px" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/676d67d446108810915bbb8d_woman-taking-photo-in-restaurant-2023-11-27-04-49-50-utc-p-500.jpg 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/676d67d446108810915bbb8d_woman-taking-photo-in-restaurant-2023-11-27-04-49-50-utc.jpg 800w" class="most-recent-img"></div><div class="bottom-recent-post"><div class="interesting-articles-title">UGC : comment le contenu de vos clients peut booster votre fast-food</div><div class="interesting-articles-category">Développer son activité</div></div></a></div></div></div></div></div></div><div data-delay="4000" data-animation="slide" class="slider-mobile-blog w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="mask-mobile-blog w-slider-mask"><div class="slide-mobile-blog w-slide"><div class="interesting-articles-collection-post w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/marketing-personnalise-restaurant" class="interesting-articles-wrap-post w-inline-block"><div class="most-recent-img-div"><img alt="" loading="lazy" width="262" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/64be97e043ac8e66924e3c8e_6478a67ee6de8e8f7b4d4013_WTFHD-2.avif" class="most-recent-img"></div><div class="bottom-recent-post"><div class="interesting-articles-title">Marketing personnalisé : quels enjeux pour votre restaurant ?</div><div class="interesting-articles-category">Développer son activité</div></div></a></div></div></div></div><div class="slide-mobile-blog w-slide"><div class="interesting-articles-collection-post w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/attirer-de-nouveaux-clients-avec-les-jeux-concours-dans-son-restaurant" class="interesting-articles-wrap-post w-inline-block"><div class="most-recent-img-div"><img alt="" loading="lazy" width="262" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/64b7e5ee915a7195636ce153_64b559d877b483cb37155b7c_iStock-1466608439.jpeg" class="most-recent-img"></div><div class="bottom-recent-post"><div class="interesting-articles-title">Comment attirer de nouveaux clients avec les jeux concours dans son restaurant</div><div class="interesting-articles-category">Développer son activité</div></div></a></div></div></div></div><div class="slide-mobile-blog w-slide"><div class="interesting-articles-collection-post w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/blog/ugc-booster-fastfood" class="interesting-articles-wrap-post w-inline-block"><div class="most-recent-img-div"><img alt="" loading="lazy" width="262" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/676d67d446108810915bbb8d_woman-taking-photo-in-restaurant-2023-11-27-04-49-50-utc.jpg" sizes="262px" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/676d67d446108810915bbb8d_woman-taking-photo-in-restaurant-2023-11-27-04-49-50-utc-p-500.jpg 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/676d67d446108810915bbb8d_woman-taking-photo-in-restaurant-2023-11-27-04-49-50-utc.jpg 800w" class="most-recent-img"></div><div class="bottom-recent-post"><div class="interesting-articles-title">UGC : comment le contenu de vos clients peut booster votre fast-food</div><div class="interesting-articles-category">Développer son activité</div></div></a></div></div></div></div></div><div class="left-arrow-blog w-slider-arrow-left"><div class="left-arrow w-icon-slider-left"></div></div><div class="right-arrow-blog w-slider-arrow-right"><div class="right-arrow w-icon-slider-right"></div></div><div class="slide-nav-blog _2 w-slider-nav w-slider-nav-invert w-round"></div></div></div><div class="section blog"><div class="container-1280"><div class="newsletter">Toutes les actualités sur le secteur & ses innovations en un clic.</div><div class="sub-head-newsletter">Abonnez-vous à notre newsletter.</div><div ph-form="newsletter" class="form-newsletter-blog w-form"><form id="wf-form-blog-form-newsletter" name="wf-form-blog-form-newsletter" data-name="blog form newsletter" method="get" class="form-newsletter-homepage" data-wf-page-id="6493777d655aea5e6643cc01" data-wf-element-id="0a7dc0a2-6ef8-8359-39f4-f46b27a5ccf7"><input class="text-input-blog mail-icon w-input" maxlength="256" name="Email" data-name="Email" placeholder="Adresse-mail" type="email" id="Email-3" required=""><input type="submit" data-wait="Please wait..." class="submit-button w-button" value=""></form><div class="success w-form-done"><div>Merci! Votre demande a été reçue !</div></div><div class="error w-form-fail"><div>Oups! Une erreur s'est produite lors de l'envoi du formulaire.</div></div></div><div class="sub-newsletter-blog">Rejoignez notre newsletter Produit & Marketing, nous vous enverrons des actualités pertinentes tous les mois.</div></div></div><div class="gtm-embed w-embed"></div><footer class="footer"><div class="div-block-6"><a href="/" class="footer-logo w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5931ce19fd4b_Logo%20Innovorder.svg" alt="Innovorder logo" loading="lazy" class="footer-branding"></a><p class="footer-lead">Leader des solutions innovantes pour la restauration de demain.</p></div><div class="w-layout-grid footer-grid container foot"><div id="w-node-d1af630f-6d31-7a6c-5904-a5b8022d3429-0bdc507b" class="footer-content-wrapper"><div class="footer-section-title red">Solutions</div><div class="w-layout-grid footer-link-grid"><a id="w-node-_9830f694-44c8-117f-08a5-b981381a8c3a-0bdc507b" href="/borne-de-commande" class="footer-link w-inline-block"><div>Borne de commande</div><div class="hover-line"></div></a><link rel="prerender" href="/borne-de-commande"><a id="w-node-bdfdb127-706a-f060-80cd-da195a064950-0bdc507b" href="/commande-ligne" class="footer-link w-inline-block"><div>Commande en ligne</div><div class="hover-line"></div></a><link rel="prerender" href="/commande-ligne"><a id="w-node-fd92dfec-4793-db85-93d5-44194abd50fd-0bdc507b" href="/scan-plateau" class="footer-link w-inline-block"><div>IA Scan</div><div class="hover-line"></div></a><link rel="prerender" href="/scan-plateau"><a id="w-node-_3cf4ba53-6cfa-9878-04c2-ed373fa81f98-0bdc507b" href="/commande-a-table" class="footer-link w-inline-block"><div>Click & Serve</div><div class="hover-line"></div></a><link rel="prerender" href="/commande-a-table"><a id="w-node-_0feaa18e-ca61-2ba4-62a2-43e8f02bb96d-0bdc507b" href="/frigo-connecte-entreprise" class="footer-link w-inline-block"><div>Frigo connecté</div><div class="hover-line"></div></a><link rel="prerender" href="/frigo-connecte-entreprise"><a id="w-node-_722f4a2e-2a3e-64cf-56db-7fb10dc7d478-0bdc507b" href="/innovorder-foodcourt" class="footer-link w-inline-block"><div>Innovorder Foodcourt</div><div class="hover-line"></div></a><link rel="prerender" href="/innovorder-foodcourt"><a id="w-node-_0dee5978-e8fc-fa73-e6e0-7578959fd79d-0bdc507b" href="/caisse-enregistreuse-tactile-restaurant" class="footer-link w-inline-block"><div>Caisse enregistreuse</div><div class="hover-line"></div></a><link rel="prerender" href="/caisse-enregistreuse-tactile-restaurant"><a id="w-node-_4d00a94d-c7c5-15f2-a55c-608e93387c46-0bdc507b" href="/monnayeur-automatique" class="footer-link w-inline-block"><div>Monnayeur automatique</div><div class="hover-line"></div></a><link rel="prerender" href="/monnayeur-automatique"><a id="w-node-_31e57bff-cb0f-1a49-8c77-6beb1dad3198-0bdc507b" href="/portefeuille-electronique" class="footer-link w-inline-block"><div>Portefeuille électronique</div><div class="hover-line"></div></a><link rel="prerender" href="/portefeuille-electronique"><a id="w-node-_4fed9b69-dc42-f72b-7537-1573d4c5473a-0bdc507b" href="/tpe-restaurant" class="footer-link w-inline-block"><div>TPE </div><div class="hover-line"></div></a><link rel="prerender" href="/tpe-restaurant"><a id="w-node-b14b48b0-2b0b-bee8-9437-ec0dd6407843-0bdc507b" href="/io-pay" class="footer-link w-inline-block"><div>IO Pay</div><div class="hover-line"></div></a><a id="w-node-_99d71376-62ae-5fe9-d5be-9e88c254594a-0bdc507b" href="/ecran-cuisine-production" class="footer-link w-inline-block"><div>Écran de production</div><div class="hover-line"></div></a><link rel="prerender" href="/ecran-cuisine-production"><a id="w-node-_9877391d-a13d-0e9e-739f-6cb1e777766e-0bdc507b" href="/ecran-client" class="footer-link w-inline-block"><div>Écran client</div><div class="hover-line"></div></a><link rel="prerender" href="/ecran-client"><a id="w-node-_7bdf7a97-8de6-cf92-1562-3b2cfced5d08-0bdc507b" href="/reception" class="footer-link w-inline-block"><div>Réception</div><div class="hover-line"></div></a><link rel="prerender" href="/reception"><a id="w-node-f03e5421-0f3f-2531-ad5d-d64c8e590b22-0bdc507b" href="/io-analytics" class="footer-link w-inline-block"><div>IO Analytics</div><div class="hover-line"></div></a><link rel="prerender" href="/io-analytics"><a id="w-node-_1707d742-51dc-4114-fb18-1628fb77c251-0bdc507b" href="/logiciel-caisse-restauration" class="footer-link w-inline-block"><div>Backoffice</div><div class="hover-line"></div></a><a id="w-node-_8ae228e7-0e9e-e2c0-d9e9-78846b6b0de9-0bdc507b" href="/programme-fidelite-restauration" class="footer-link w-inline-block"><div>Programme de fidélité</div><div class="hover-line"></div></a><link rel="prerender" href="/programme-fidelite-restauration"></div></div><div id="w-node-_4919b486-dffa-6027-9014-cf1614680bb6-0bdc507b" class="footer-content-wrapper"><div class="footer-section-title red">Expertises</div><div class="w-layout-grid footer-link-grid"><div class="footer-section-title no-space _1"><strong>Restauration collective</strong></div><a id="w-node-_361e9bb4-f4fa-71bf-359d-7fb0303a146c-0bdc507b" href="https://www.innovorder.com/restauration-collective/sante" class="footer-link w-inline-block"><div>Santé</div><div class="hover-line"></div></a><a id="w-node-_361e9bb4-f4fa-71bf-359d-7fb0303a1470-0bdc507b" href="https://www.innovorder.com/restauration-collective/entreprise" class="footer-link w-inline-block"><div>Entreprise</div><div class="hover-line"></div></a><a id="w-node-_47f8b4bb-9019-dae5-f53c-e4744980a35e-0bdc507b" href="https://www.innovorder.com/restauration-collective/scolaire" class="footer-link w-inline-block"><div>Enseignement</div><div class="hover-line"></div></a><a id="w-node-_469ef9e1-2254-a27a-d66e-e1d0e6599825-0bdc507b" href="https://www.innovorder.com/restauration-collective/administration" class="footer-link w-inline-block"><div>Administration</div><div class="hover-line"></div></a></div><div class="w-layout-grid footer-link-grid"><div class="footer-section-title no-space"><strong>Restauration commerciale</strong></div><a id="w-node-f14ccf2a-e781-9d8d-4e1d-e529692e1086-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/fast-food" class="footer-link w-inline-block"><div>Fast-food</div><div class="hover-line"></div></a><a id="w-node-f14ccf2a-e781-9d8d-4e1d-e529692e108a-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/food-court" class="footer-link w-inline-block"><div>Food court</div><div class="hover-line"></div></a><a id="w-node-f14ccf2a-e781-9d8d-4e1d-e529692e108e-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/franchise" class="footer-link w-inline-block"><div>Franchise</div><div class="hover-line"></div></a><a id="w-node-f14ccf2a-e781-9d8d-4e1d-e529692e1092-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="footer-link w-inline-block"><div>Dark kitchen</div><div class="hover-line"></div></a><a id="w-node-_14da4b34-8838-817a-6fda-bb1a8667f42f-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/bowling" class="footer-link w-inline-block"><div>Bowling</div><div class="hover-line"></div></a><a id="w-node-f736f8c4-5e59-2aa8-2d48-96f43eea9ab8-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/camping" class="footer-link w-inline-block"><div>Camping</div><div class="hover-line"></div></a><a id="w-node-ab836ba7-dcfa-f483-a724-4e2f784f84a9-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="footer-link w-inline-block"><div><strong>Parc d'attraction</strong></div><div class="hover-line"></div></a><a id="w-node-_19047cad-cd17-a0e3-75eb-109e22aebe96-0bdc507b" href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="footer-link w-inline-block"><div>Espace de loisirs</div><div class="hover-line"></div></a></div></div><div id="w-node-_3200fa9d-54f7-c4f1-adb0-f29076aba903-0bdc507b" class="footer-content-wrapper"><div class="footer-section-title red"><strong>Entreprise</strong></div><div class="w-layout-grid footer-link-grid"><a id="w-node-d3efc67e-c978-af9f-2c0f-e85d0d55f9d0-0bdc507b" href="/prix" class="footer-link w-inline-block"><div>Prix</div><div class="hover-line"></div></a><link rel="prerender" href="/prix"><a id="w-node-d3efc67e-c978-af9f-2c0f-e85d0d55f9d4-0bdc507b" href="/nous-contacter" class="footer-link w-inline-block"><div>Nous contacter</div><div class="hover-line"></div></a><link rel="prerender" href="/nous-contacter"><a id="w-node-cfe908a5-6add-f4a7-c8e1-2247359b6313-0bdc507b" href="/vision" class="footer-link w-inline-block"><div>Qui sommes-nous ?</div><div class="hover-line"></div></a><a id="w-node-_80b96797-6767-55c5-3cab-095c9643d912-0bdc507b" href="/ia-au-coeur-de-la-vision-de-innovorder" class="footer-link w-inline-block"><div>Innovorder et l’IA</div><div class="hover-line"></div></a><a id="w-node-_6fd7a171-4df5-274a-fb04-ce329b455d70-0bdc507b" href="/presse" class="footer-link w-inline-block"><div>Espace presse</div><div class="hover-line"></div></a><link rel="prerender" href="/presse"><a id="w-node-_42b474a5-2619-c49b-dd52-cdf3355e4034-0bdc507b" href="https://careers.innovorder.com/" target="_blank" class="footer-link w-inline-block"><div>Nous rejoindre</div><div class="hover-line"></div></a></div><div class="footer-section-title inte"><strong>Intégrations</strong></div><div class="w-layout-grid footer-link-grid"><a id="w-node-c5432f20-557f-039e-ca7f-cc02f57dcf5b-0bdc507b" href="/integrations" class="footer-link w-inline-block"><div>Toutes les intégrations</div><div class="hover-line"></div></a><link rel="prerender" href="/integrations"><a id="w-node-c5432f20-557f-039e-ca7f-cc02f57dcf5f-0bdc507b" href="https://developers.innovorder.fr/" target="_blank" class="footer-link w-inline-block"><div>Developer API</div><div class="hover-line"></div></a></div></div><div id="w-node-ae271cef-0601-d7dc-fff8-ae127553b80e-0bdc507b" class="footer-content-wrapper"><div class="footer-section-title red"><strong>Ressources</strong></div><div class="w-layout-grid footer-link-grid"><a id="w-node-ae271cef-0601-d7dc-fff8-ae127553b812-0bdc507b" href="/faq" class="footer-link w-inline-block"><div>Centre d'aide</div><div class="hover-line"></div></a><link rel="prerender" href="/faq"><a id="w-node-ae271cef-0601-d7dc-fff8-ae127553b816-0bdc507b" href="/blog" class="footer-link w-inline-block"><div>Blog</div><div class="hover-line"></div></a><a id="w-node-f4eea050-a69e-c930-ea23-2564cd0ea835-0bdc507b" href="/success-stories" class="footer-link w-inline-block"><div>Success stories</div><div class="hover-line"></div></a><a id="w-node-_6b67c85d-3fa5-573d-4731-2af1203a8459-0bdc507b" href="/simulateur" class="footer-link w-inline-block"><div>Simulateur de rentabilité</div><div class="hover-line"></div></a><a id="w-node-_2a9e1e82-fe54-861d-869d-5f702c62a87f-0bdc507b" href="https://podcasts.apple.com/au/podcast/restaurateurs-de-demain/id1508298088" class="footer-link w-inline-block"><div>Podcasts</div><div class="hover-line"></div></a><a id="w-node-b040f844-af71-165e-d6f4-79047be18277-0bdc507b" href="/ressources/webinars" class="footer-link w-inline-block"><div>Webinaires</div><div class="hover-line"></div></a><a id="w-node-dcbfd2a3-a3f2-98d7-0b3c-291cfe1315d4-0bdc507b" href="/ressources/ebook" class="footer-link w-inline-block"><div>Livres blancs</div><div class="hover-line"></div></a><a id="w-node-dac066a8-e5c7-f2fc-9262-de1002cbd2e3-0bdc507b" href="/ressources/glossaire" class="footer-link w-inline-block"><div>Glossaire</div><div class="hover-line"></div></a><a id="w-node-_1d4f119d-88a3-4cec-aa3a-7f78488aace1-0bdc507b" href="https://www.innovorder.com/certification-nf525" class="footer-link w-inline-block"><div>À propos de la NF525</div><div class="hover-line"></div></a></div></div><div id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14df-0bdc507b" class="footer-content-wrapper"><div class="footer-section-title red"><strong>Comparateur</strong></div><div class="w-layout-grid footer-link-grid"><a id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14e4-0bdc507b" href="/comparatif/innovorder-vs-tabesto" class="footer-link w-inline-block"><div>Tabesto</div><div class="hover-line"></div></a><link rel="prerender" href="/comparatif/innovorder-vs-tabesto"><a id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14e8-0bdc507b" href="/comparatif/innovorder-vs-zelty" class="footer-link w-inline-block"><div>Zelty</div><div class="hover-line"></div></a><a id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14ec-0bdc507b" href="/comparatif/innovorder-vs-splash-360" class="footer-link w-inline-block"><div>Splash360</div><div class="hover-line"></div></a><a id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14f0-0bdc507b" href="/comparatif/innovorder-vs-lightspeed" class="footer-link w-inline-block"><div>Lightspeed</div><div class="hover-line"></div></a><a id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14f4-0bdc507b" href="/comparatif/innovorder-vs-laddition" class="footer-link w-inline-block"><div>L'Addition</div><div class="hover-line"></div></a><a id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14f8-0bdc507b" href="/comparatif/innovorder-vs-biborne" class="footer-link w-inline-block"><div>Biborne</div><div class="hover-line"></div></a><a id="w-node-bc7d43eb-c89c-a20f-01ae-2c950d9c14fc-0bdc507b" href="/comparatif/innovorder-vs-x-gil" class="footer-link w-inline-block"><div>X-Gil</div><div class="hover-line"></div></a><a id="w-node-_650971fb-6fe4-1170-ce3b-f8fd933fc319-0bdc507b" href="/comparatif/innovorder-vs-pielectronique" class="footer-link w-inline-block"><div>Pi Electronique</div><div class="hover-line"></div></a><a id="w-node-_4966b006-1443-9337-3aef-7fa34e826fa1-0bdc507b" href="/comparatif/io-vs-obypay" class="footer-link w-inline-block"><div>Obypay</div><div class="hover-line"></div></a><a id="w-node-_9bac2619-3d32-f014-402f-d6bac0e524eb-0bdc507b" href="/comparatif/io-vs-menlog" class="footer-link w-inline-block"><div>Menlog</div><div class="hover-line"></div></a><a id="w-node-_21efd4d3-f6de-8db7-bbc9-445a2a67c9ec-0bdc507b" href="/comparatif/io-vs-synapsy" class="footer-link w-inline-block"><div>Synapsy</div><div class="hover-line"></div></a></div></div><div id="w-node-_096c0788-f6ab-6bca-bb16-f297e15c507f-0bdc507b" class="footer-content-wrapper"><div class="w-layout-grid footer-link-grid-wide"><div class="div-block-12"><div class="div-block-13"><a id="w-node-_096c0788-f6ab-6bca-bb16-f297e15c5083-0bdc507b" href="https://twitter.com/Innovorder" target="_blank" class="footer-link w-inline-block"><div class="social-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-twitter-x" viewBox="0 0 16 16">
<path d="M12.6.75h2.454l-5.36 6.142L16 15.25h-4.937l-3.867-5.07-4.425 5.07H.316l5.733-6.57L0 .75h5.063l3.495 4.633L12.601.75Zm-.86 13.028h1.36L4.323 2.145H2.865z"></path>
</svg></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d1c119f9ac_iconmonstr-twitter-4.svg" alt="Twitter" loading="eager" class="social-icon footer-social-hidden-image"></a><link rel="prerender" href="https://twitter.com/Innovorder"><a id="w-node-_096c0788-f6ab-6bca-bb16-f297e15c5089-0bdc507b" href="https://www.instagram.com/innovorder/" target="_blank" class="footer-link w-inline-block"><div class="social-icon w-embed"><svg aria-hidden="true" role="img" width="1em" height="1em" fill="currentColor" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Instagram icon</title><path d="M12 0C8.74 0 8.333.015 7.053.072 5.775.132 4.905.333 4.14.63c-.789.306-1.459.717-2.126 1.384S.935 3.35.63 4.14C.333 4.905.131 5.775.072 7.053.012 8.333 0 8.74 0 12s.015 3.667.072 4.947c.06 1.277.261 2.148.558 2.913.306.788.717 1.459 1.384 2.126.667.666 1.336 1.079 2.126 1.384.766.296 1.636.499 2.913.558C8.333 23.988 8.74 24 12 24s3.667-.015 4.947-.072c1.277-.06 2.148-.262 2.913-.558.788-.306 1.459-.718 2.126-1.384.666-.667 1.079-1.335 1.384-2.126.296-.765.499-1.636.558-2.913.06-1.28.072-1.687.072-4.947s-.015-3.667-.072-4.947c-.06-1.277-.262-2.149-.558-2.913-.306-.789-.718-1.459-1.384-2.126C21.319 1.347 20.651.935 19.86.63c-.765-.297-1.636-.499-2.913-.558C15.667.012 15.26 0 12 0zm0 2.16c3.203 0 3.585.016 4.85.071 1.17.055 1.805.249 2.227.415.562.217.96.477 1.382.896.419.42.679.819.896 1.381.164.422.36 1.057.413 2.227.057 1.266.07 1.646.07 4.85s-.015 3.585-.074 4.85c-.061 1.17-.256 1.805-.421 2.227-.224.562-.479.96-.899 1.382-.419.419-.824.679-1.38.896-.42.164-1.065.36-2.235.413-1.274.057-1.649.07-4.859.07-3.211 0-3.586-.015-4.859-.074-1.171-.061-1.816-.256-2.236-.421-.569-.224-.96-.479-1.379-.899-.421-.419-.69-.824-.9-1.38-.165-.42-.359-1.065-.42-2.235-.045-1.26-.061-1.649-.061-4.844 0-3.196.016-3.586.061-4.861.061-1.17.255-1.814.42-2.234.21-.57.479-.96.9-1.381.419-.419.81-.689 1.379-.898.42-.166 1.051-.361 2.221-.421 1.275-.045 1.65-.06 4.859-.06l.045.03zm0 3.678c-3.405 0-6.162 2.76-6.162 6.162 0 3.405 2.76 6.162 6.162 6.162 3.405 0 6.162-2.76 6.162-6.162 0-3.405-2.76-6.162-6.162-6.162zM12 16c-2.21 0-4-1.79-4-4s1.79-4 4-4 4 1.79 4 4-1.79 4-4 4zm7.846-10.405c0 .795-.646 1.44-1.44 1.44-.795 0-1.44-.646-1.44-1.44 0-.794.646-1.439 1.44-1.439.793-.001 1.44.645 1.44 1.439z"></path></svg></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc596f4519f9a9_iconmonstr-instagram-14.svg" alt="Instagram" loading="eager" class="social-icon footer-social-hidden-image"></a><link rel="prerender" href="https://www.instagram.com/innovorder/"><a id="w-node-_096c0788-f6ab-6bca-bb16-f297e15c508f-0bdc507b" href="https://www.facebook.com/innovorder" target="_blank" class="footer-link w-inline-block"><div class="social-icon w-embed"><svg aria-hidden="true" role="img" width="1em" height="1em" fill="currentColor" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><title>Facebook icon</title><path d="M24 12.073c0-6.627-5.373-12-12-12s-12 5.373-12 12c0 5.99 4.388 10.954 10.125 11.854v-8.385H7.078v-3.47h3.047V9.43c0-3.007 1.792-4.669 4.533-4.669 1.312 0 2.686.235 2.686.235v2.953H15.83c-1.491 0-1.956.925-1.956 1.874v2.25h3.328l-.532 3.47h-2.796v8.385C19.612 23.027 24 18.062 24 12.073z"></path></svg></div></a><link rel="prerender" href="https://www.facebook.com/innovorder"><a id="w-node-_96d899fa-aabe-966a-312a-d4c6588a3a61-0bdc507b" href="https://www.linkedin.com/company/innovorder/" target="_blank" class="footer-link w-inline-block"><div class="social-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" viewBox="0 0 24 24" fill="currentColor"><path d="M19 0h-14c-2.761 0-5 2.239-5 5v14c0 2.761 2.239 5 5 5h14c2.762 0 5-2.239 5-5v-14c0-2.761-2.238-5-5-5zm-11 19h-3v-11h3v11zm-1.5-12.268c-.966 0-1.75-.79-1.75-1.764s.784-1.764 1.75-1.764 1.75.79 1.75 1.764-.783 1.764-1.75 1.764zm13.5 12.268h-3v-5.604c0-3.368-4-3.113-4 0v5.604h-3v-11h3v1.765c1.396-2.586 7-2.777 7 2.476v6.759z"></path></svg></div></a><link rel="prerender" href="https://www.linkedin.com/company/innovorder/"><a href="https://www.youtube.com/@innovorder_io" target="_blank" class="footer-link w-inline-block"><div class="social-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-youtube" viewBox="0 0 16 16">
<path d="M8.051 1.999h.089c.822.003 4.987.033 6.11.335a2.01 2.01 0 0 1 1.415 1.42c.101.38.172.883.22 1.402l.01.104.022.26.008.104c.065.914.073 1.77.074 1.957v.075c-.001.194-.01 1.108-.082 2.06l-.008.105-.009.104c-.05.572-.124 1.14-.235 1.558a2.01 2.01 0 0 1-1.415 1.42c-1.16.312-5.569.334-6.18.335h-.142c-.309 0-1.587-.006-2.927-.052l-.17-.006-.087-.004-.171-.007-.171-.007c-1.11-.049-2.167-.128-2.654-.26a2.01 2.01 0 0 1-1.415-1.419c-.111-.417-.185-.986-.235-1.558L.09 9.82l-.008-.104A31 31 0 0 1 0 7.68v-.123c.002-.215.01-.958.064-1.778l.007-.103.003-.052.008-.104.022-.26.01-.104c.048-.519.119-1.023.22-1.402a2.01 2.01 0 0 1 1.415-1.42c.487-.13 1.544-.21 2.654-.26l.17-.007.172-.006.086-.003.171-.007A100 100 0 0 1 7.858 2zM6.4 5.209v4.818l4.157-2.408z"></path>
</svg></div></a><link rel="prerender" href="https://www.youtube.com/@innovorder_io"></div><div class="text-block-91 space">Fait avec amour à Paris ❤️</div></div><div class="footer-sub-wrap"><a href="/mentions-legales-et-cgv" class="footer-link w-inline-block"><div class="text-block-58">CGV & Mentions légales</div><div class="hover-line"></div></a><div class="text-block-92">© Copyright 2026 - Innovorder SAS</div></div></div></div></div></footer><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=63f501f2fcfc59779719f99c" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/js/webflow.schunk.c4414b3c9ff2c13e.js" type="text/javascript" integrity="sha384-eSCxZ97fdXaT4cU1UgLNXr/RXqOT9ZnniKYEeLsuQ8kny/ygUau7EF6dvC0YJwju" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/js/webflow.schunk.f93232a19bbc1201.js" type="text/javascript" integrity="sha384-gYH/JRcws6QiNmcERLw0FmOFsA1a5GBSB1lqnPRxv6bDlzAY2tfpmcL3u4hKo32C" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/js/webflow.c6cf0355.95ad669a547f44e3.js" type="text/javascript" integrity="sha384-GQgevUVY5OTNKScsXncp1xKLFZzYc3WLQE+8g9qp4sGZ2EU41PLmcXqbtITbz8nd" crossorigin="anonymous"></script><script>
// on Weglot init
Weglot.on('initialized', ()=>{
// get the current active language
const currentLang = Weglot.getCurrentLang();
// if the current active language link exists
if(document.querySelector('.wg-element-wrapper.sw3 [lang='+currentLang+']')){
// click the link
document.querySelector('.wg-element-wrapper.sw3 [lang='+currentLang+']').click();
}
});
// for each of the .wg-element-wrapper language links
document.querySelectorAll('.wg-element-wrapper.sw3 [lang]').forEach((link)=>{
// add a click event listener
link.addEventListener('click', function(e){
// prevent default
e.preventDefault();
// switch current active language after a setTimeout
setTimeout(()=>Weglot.switchTo(this.getAttribute('lang')),700);
});
});
</script>
<script>
const urlParams = new URLSearchParams(window.location.search);
const utmParams = [
'utm_source',
'utm_medium',
'utm_campaign',
'utm_term',
'utm_content'
];
let paramValue, utmField;
utmParams.forEach(function (param) {
paramValue = urlParams.get(param);
utmField = document.querySelector("input[name='"+param+"']");
if (paramValue && utmField) {
utmField.value = paramValue.trim();
}
});
</script>
<!--🤙 JS: Slater.app/3368--><script>let v="1.0";document.addEventListener("DOMContentLoaded", function() {function loadinnovorder(e){let t=document.createElement("script");t.setAttribute("src",e),t.setAttribute("type","module"),document.body.appendChild(t),t.addEventListener("load",()=>{console.log("Slater loaded Innovorder (Slater.app/3368) 🤙")}),t.addEventListener("error",e=>{console.log("Error loading file",e)})}let src=window.location.host.includes("webflow.io")?"https://slater.app/3368.js":"https://slater-app.s3.amazonaws.com/slater/3368.js?v="+v;loadinnovorder(src);})</script>
<!-- Google Tag Manager (noscript) -->
<noscript><iframe defer="" src="https://www.googletagmanager.com/ns.html?id=GTM-WBS22CB" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->
<script async="" type="module" src="https://interfaces.zapier.com/assets/web-components/zapier-interfaces/zapier-interfaces.esm.js"></script>
<zapier-interfaces-chatbot-embed is-popup="true" chatbot-id="cmbz74zfi001hwu77qlf6d5f5"></zapier-interfaces-chatbot-embed>
<script>
$(document).ready(function () {
let title = document.title;
let url = window.location.href;
$('[facebook-share').attr('href', 'https://www.facebook.com/sharer/sharer.php?u=' + url + '%2F&title=' + title + '%3F');
$('[facebook-share').attr('target', '_blank');
$('[twitter-share').attr('href', 'https://twitter.com/share?url=' + url + '%2F&title=' + title + '&summary=');
$('[twitter-share').attr('target', '_blank');
$('[LI-share').attr('href', 'https://www.linkedin.com/shareArticle?mini=true&url=' + url + '%2F&title=' + title + '&summary=');
$('[LI-share').attr('target', '_blank');
});
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.innovorder.com/blog/4p-marketing-secrets-booster-restaurant"
},
"headline": "4P marketing : 5 secrets pour booster votre restaurant",
"description": "Découvrez comment les 4P marketing peuvent transformer votre restaurant avec 5 stratégies clés pour attirer des clients et augmenter votre rentabilité. ",
"image": "https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/6777a6645d2a7292e6c409ac_4P%20marketing.jpg",
"author": {
"@type": "",
"name": "Chloé Thévenet"
},
"publisher": {
"@type": "Organization",
"name": "Innovorder",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5931ce19fd4b_Logo%20Innovorder.svg"
}
},
"datePublished": "6 janvier 2025"
}
</script>
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "SoftwareApplication",
"name": "Innovorder",
"operatingSystem": "Web-based",
"applicationCategory": "Software",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "341"
},
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "EUR"
},
"sameAs": ["https://www.facebook.com/innovorder", "https://www.instagram.com/innovorder/", "https://www.linkedin.com/company/innovorder/", "https://x.com/Innovorder", "https://www.youtube.com/@innovorder_io"]
}
</script>
<script>
// Function to get a random integer between min (inclusive) and max (inclusive)
function getRandomInt(min, max) {
return Math.floor(Math.random() * (max - min + 1)) + min;
}
// Function to set the visibility of CTAs
function setCTAVisibility() {
const ctas = ['cta-1', 'cta-2', 'cta-3'];
// Check if a CTA was already selected in this session
let visibleCtaId = sessionStorage.getItem('visibleCta');
if (!visibleCtaId) {
// Select a random CTA if not already selected
const randomIndex = getRandomInt(0, ctas.length - 1);
visibleCtaId = ctas[randomIndex];
// Save the selected CTA ID in sessionStorage
sessionStorage.setItem('visibleCta', visibleCtaId);
}
// Hide all CTAs initially
ctas.forEach(ctaId => {
const element = document.getElementById(ctaId);
if (element) {
element.style.display = 'none';
}
});
// Make the selected CTA visible
const visibleCtaElement = document.getElementById(visibleCtaId);
if (visibleCtaElement) {
visibleCtaElement.style.display = 'block';
}
}
// Run the function when the page loads
document.addEventListener('DOMContentLoaded', setCTAVisibility);
</script>
<script>
// Function to handle button click and redirect with UTM
function handleButtonClick(buttonId) {
// Mapping button IDs to UTM parameters
const utmMapping = {
'Christophe': 'christophe',
'Romain': 'romain',
'Caroline': 'caroline'
};
// Get the UTM parameter for the clicked button
const utm = utmMapping[buttonId];
if (utm) {
// Build the URL with the UTM parameter
const redirectUrl = `/meeting?utm=${encodeURIComponent(utm)}`;
// Redirect to the URL
window.location.href = redirectUrl;
} else {
console.error('Invalid button ID or UTM mapping missing.');
}
}
// Wait for the DOM to be fully loaded
document.addEventListener('DOMContentLoaded', function () {
// Adding event listeners to the buttons
document.getElementById('Christophe').addEventListener('click', () => handleButtonClick('Christophe'));
document.getElementById('Romain').addEventListener('click', () => handleButtonClick('Romain'));
document.getElementById('Caroline').addEventListener('click', () => handleButtonClick('Caroline'));
});
</script>
<script>
document.addEventListener("DOMContentLoaded", function () {
if (window.location.pathname.includes("/en/")) {
return;
}
const monthTranslations = {
"January": "Janvier",
"February": "Février",
"March": "Mars",
"April": "Avril",
"May": "Mai",
"June": "Juin",
"July": "Juillet",
"August": "Août",
"September": "Septembre",
"October": "Octobre",
"November": "Novembre",
"December": "Décembre"
};
const dateElements = document.querySelectorAll(".date-post-text");
dateElements.forEach(function (el) {
let text = el.textContent;
Object.keys(monthTranslations).forEach(function (englishMonth) {
const regex = new RegExp("\\b" + englishMonth + "\\b", "g");
text = text.replace(regex, monthTranslations[englishMonth]);
});
el.textContent = text;
});
});
</script>
</body></html>