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Attirer plus de clients avec TikTok : guide complet pour restaurateurs
2026-02-21 17:37 Diff
https://www.innovorder.com/blog/promouvoir-restaurant-tiktok
Loin est l’époque où TikTok était uniquement perçue comme la plateforme des danses virales. Ce réseau social est devenu l’un des leviers les plus puissants pour faire connaître un restaurant, attirer de nouveaux clients et booster les ventes. Pour, vous aussi, en tirer profit, nul besoin d’être expert en montage vidéo. Avec un smartphone, un peu de régularité et quelques bonnes pratiques, vous pouvez rapidement améliorer votre visibilité locale. Transformez vos plats et coulisses en vidéos qui attirent des clients !
Pourquoi TikTok est devenu indispensable pour les restaurants en 2025 ?

Parce qu’il offre une visibilité massive… même sans abonnés

Contrairement à Instagram, TikTok permet à un compte avec zéro abonné de toucher plusieurs milliers de personnes grâce à son algorithme basé sur l’intérêt et non sur la communauté. Une simple vidéo d’un plat signature peut faire le buzz et devenir virale du jour au lendemain. Une vraie aubaine pour les restaurateurs !
Vous proposez une carte street-food, des bowls colorés, des burgers généreux, ou une pâtisserie qui fait réagir ? TikTok adore les contenus food, surtout ceux qui déclenchent une émotion : faim, curiosité, surprise ou satisfaction.
Parce qu’il influence directement les tendances food

Les utilisateurs TikTok sont toujours friands de nouvelles adresses, et le hashtag #FoodTok, qui dépasse les milliards de vues, en est la preuve. Les formats courts de la plateforme se prêtent parfaitement à la mise en valeur des gestes culinaires, des préparations express, des sauces qui dégoulinent ou des desserts fondants, autant de contenus qui attirent naturellement l’œil et donnent l’eau à la bouche.
Si vous êtes restaurateur, vous le constatez sûrement tous les jours : vos clients sortent leur téléphone avant même de goûter. TikTok ne fait que prolonger ce réflexe.
Parce qu’il génère du trafic réel vers votre restaurant

Les retombées de l’utilisation de TikTok sont très concrètes :
Des clients qui arrivent en disant « j’ai vu votre vidéo ! »,
Des ventes boostées sur un plat mis en avant,
Une hausse du Click & Collect après une publication,
Un afflux aux heures creuses grâce à une vidéo virale.
TikTok n’est pas seulement un outil de visibilité, il vous aide à remplir votre salle et attirer une nouvelle clientèle locale.
👉 Pour aller plus loin : 9 idées pour la communication et le marketing pour son restaurant
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Construire une stratégie TikTok adaptée à son établissement

Définir un objectif marketing clair

Avant de filmer, demandez-vous systématiquement : « Qu’est-ce que je veux obtenir ? »
Plus de visibilité locale ?
Booster un plat signature ?
Remplir la salle le midi ?
Promouvoir un coffee shop récent ?
Faire découvrir votre concept ?
Votre objectif influencera vos choix : types de vidéos, CTAs, fréquence, hashtags, etc.
Adapter ses contenus selon son établissement

Chaque typologie de restaurant a ses codes TikTok :
Coffee shop : latte art, coulée de café, cookies fondants, ambiance cosy,
Sandwicherie/street-food : montage de tacos, smash burgers, frites croustillantes,
Pâtisserie : glaçage miroir, pochage, découpe en slow motion,
Brasserie : coulisses du service, plats du jour, ambiance en salle,
Fast casual : bowls colorés, dressage express, ingrédients frais.
Votre quotidien est déjà plein de scènes parfaites pour TikTok : il suffit d’y penser, de filmer et de poster.
Élaborer une ligne éditoriale cohérente et réaliste

Nul besoin de publier trois fois par jour. Deux à trois vidéos par semaine suffisent si vous êtes régulier et que votre ligne éditoriale est bonne. Cette dernière pourrait inclure :
1 vidéo recette/semaine,
1 vidéo coulisses (cuisson, dressage, mise en place),
1 vidéo ambiance/lifestyle (salle, équipe, réactions clients).
En restauration, l’authenticité fonctionne mieux que la perfection.
Créer des vidéos qui attirent l’attention des clients

Pour vous inspirer, voici quelques formats vidéo qui fonctionnent particulièrement bien dans les restaurants et qui captent rapidement l’attention des clients :
Préparation d’un plat signature,
« Avant/après » cuisson,
Suggestion du jour en 7 secondes,
Découpe satisfaisante (burger, dessert, mozza…),
Réaction de clients,
Gestes techniques (flamber, napper, poêler),
Packaging pour le Click & Collect.
Si votre plat provoque un « wow », n’hésitez pas, filmez-le.
Créer des vidéos TikTok qui performent

La règle des 3 premières secondes

Sur TikTok, tout se joue au début, dans les premières secondes. Ouvrez donc votre vidéo sur une scène qui intrigue :
Une main qui découpe un fondant,
Un plan serré sur un burger ultra juteux,
Un geste technique en cuisine.
Filmer en cuisine et en salle : angles, lumière, gestes

Les meilleures vidéos sont souvent les plus simples :
Lumière naturelle près d’une fenêtre,
Plans serrés sur les mains,
Gestes répétitifs (napper, mélanger, dresser),
Une musique tendance,
Un rythme rapide : entre 5 et 12 secondes, c’est parfait.
Veillez à ce que votre téléphone soit propre, stable, et n’ayez pas peur de filmer plusieurs fois la même scène.
Optimiser chaque vidéo pour le « For You »

Sur TikTok, le « For You » (ou For You Page, abrégé FYP) est la page d’accueil où l’algorithme propose des vidéos à chaque utilisateur, même si celui-ci ne suit pas votre compte. Être présent sur cette page, c’est la clé pour toucher un public beaucoup plus large que vos abonnés et potentiellement devenir viral.
Pour booster l’algorithme :
Vidéos courtes (5 à 15 secondes) avec un fort taux de complétion : TikTok valorise les vidéos que les utilisateurs regardent jusqu’au bout,
Texte explicatif : « Notre dessert signature en 7 secondes »,
Hashtags pertinents : combinez 1 hashtag local (#parisfood, #lyonrestaurant…), 1 hashtag niche (#streetfood, #asmrfood…), 1 hashtag tendance (#fyp, #foodtok…),
Interactions en commentaire : les likes, partages, commentaires et duos sont des signaux que TikTok prend en compte. N’hésitez donc pas à poser une question, à solliciter un avis et à répondre aux commentaires en vidéo.
👉 Pour aller plus loin : Marketing personnalisé : quels enjeux pour votre restaurant ?
Amplifier la visibilité de votre restaurant sur TikTok

Suivre les trends pertinentes pour votre concept

Si vous repérez une tendance sur les réseaux sociaux qui correspond à un ingrédient ou un plat de votre carte, n’hésitez pas à l’adopter rapidement. Par exemple, si vous proposez un tiramisu, vous pouvez profiter de la tendance autour du mascarpone, ou si vous servez des smash burgers, participez au fameux « smash challenge ». Vous toucherez ainsi un public plus large et augmenterez vos chances d’apparaître sur le For You.
Collaborer avec des micro-influenceurs food locaux

Les créateurs de 5 000 à 20 000 abonnés fonctionnent très bien pour la restauration car leur audience est locale, engagée et réactive. Une invitation, un repas offert ou un tournage dans vos cuisines suffit souvent à créer une collaboration efficace.
Utiliser TikTok Ads pour attirer des clients locaux

Pour 10 ou 20 €, vous pouvez booster une vidéo qui marche déjà et cibler :
Votre ville,
Les food lovers,
Les bureaux à proximité,
Les étudiants.
C’est un levier simple et rentable.
Mesurer sa performance et améliorer sa stratégie TikTok

Les indicateurs clés pour un restaurant

Sur TikTok, ne regardez pas seulement les vues. Prenez en compte les métriques suivantes :
Le taux de complétion,
Les partages (critère n° 1 de viralité),
Les commentaires locaux (« c’est où ? »),
Les pics de fréquentation en point de vente.
Les erreurs courantes des restaurateurs

Pour maximiser votre impact sur TikTok, évitez ces erreurs courantes :
Poster uniquement des pubs. Misez sur du contenu authentique, comme des coulisses ou des moments de convivialité,
Filmer trop loin. Optez pour des gros plans sur les détails (préparation, textures),
Ignorer la lumière. Utilisez la lumière naturelle ou investissez dans un éclairage de qualité pour valoriser vos plats,
Arrêter après 1 mois. Ne vous découragez pas si les résultats ne sont pas immédiats,
Oublier les trends. Restez à l’affût des tendances pour intégrer des défis populaires, et ainsi, capter un public plus large.
Celles-ci peuvent limiter l’efficacité de votre présence sur la plateforme.
👉 Pour aller plus loin : Calendrier marketing 2026 : les marronniers de la restauration
Avec un smartphone, un peu de régularité et les bonnes pratiques en tête, vous pouvez transformer votre quotidien en contenu engageant et toucher des centaines, voire des milliers de personnes dans votre ville. Autant de personnes susceptibles de venir découvrir votre restaurant et de booster vos ventes. Alors, lancez-vous : filmez vos plats, vos coulisses, vos équipes et vos moments forts et observez votre visibilité locale décoller.
Vous voulez gagner du temps et booster vos ventes ? Les experts Innovorder vous accompagnent pour optimiser la gestion de votre restaurant et simplifier toutes vos opérations.
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class="nav-menu-title">Monnayeur automatique</div><div class="nav-menu-text-2">Gagnez du temps sur le paiement en espèces</div></div></div></a><a href="/portefeuille-electronique" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5993cd19fe9d_Portefeuille%20%C3%A9lectronique.webp" loading="lazy" width="26" alt="Portefeuille électronique" class="icon-navigation"><div><div class="nav-menu-title">Portefeuille électronique</div><div class="nav-menu-text-2">Modernisez l&#x27;utilisation du badge convive</div></div></div></a><a href="/io-pay" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc59536319ffaf_IOpay.webp" loading="lazy" width="26" alt="io pay" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title bold">IO Pay</div><div class="new-label _1"><div>New</div></div></div><div class="nav-menu-text-2">Le paiement en toute simplicité</div></div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><div class="icon-link-nav relative"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="TPE" class="icon-navigation"><div><div class="title-label-wrap"><div class="nav-menu-title bold">TPE</div></div><div class="nav-menu-text-2">Encaissez rapidement et sans erreur</div></div></div></a></div></div><div id="w-node-_1247b359-1103-5983-40cb-a96f89520ee1-15531d30" class="right-grids-col"><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f4f-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran de production</div><div class="nav-menu-text-2">Boostez votre productivité en cuisine</div></div></div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Écran client</div><div class="nav-menu-text-2">Communiquez avec vos clients et vos livreurs</div></div></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation small"><div><div class="nav-menu-title">Réception</div><div class="nav-menu-text-2">Optimisez la gestion de vos commandes</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6c-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f6d-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">IO Analytics</div><div class="nav-menu-text-2">Décuplez vos performances</div></div></div></a><a href="/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Backoffice</div><div class="nav-menu-text-2">Paramétrez vos points de vente simplement</div></div></div></a><a href="/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Programme de fidélité</div><div class="nav-menu-text-2">Faites revenir vos clients</div></div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8a-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93090f8b-15531d30" class="column-nav-inner-wrap solutions"><div class="column-nav"><div class="title-nav">Écosystème</div><div class="gradient-spacer menu"></div></div><a href="/integrations" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593ed619fe55_Integration.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Intégrations</div><div class="nav-menu-text-2">Connectez vos solutions favorites</div></div></div></a><a href="https://developers.innovorder.fr/" target="_blank" class="nav-link-with-icon ecosysteme-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b5e19fe53_developper%20API.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Developer API</div><div class="nav-menu-text-2">Créez des solutions customisées</div></div></div></a></div></div><div id="w-node-bddfa5ab-bcc5-729e-d6fe-7b77fce058b4-15531d30" class="new-solution-pop-up"><a href="#" id="w-node-_7160510d-567f-fc4f-1b7b-5bf3f55c6228-15531d30" class="w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67717dad31f20da28d8b70d2_63346942300af91169c24171_Chicken%20Village%201.avif" loading="lazy" alt="" class="img-lightbox"><script type="application/json" class="w-json">{
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}</script></a></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" id="w-node-d4fda6b4-3db5-73b0-2d27-38372a7ab137-15531d30" alt="" class="new-label-solution"></div></div></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 w-dropdown"><div class="dropdown-toggle-nav-2 w-dropdown-toggle"><div class="dropdown-title">Expertises</div></div><nav class="dropdown-list-nav-small-2 w-dropdown-list"><div class="expertises-navbar-grid"><div id="w-node-aa656673-4e6d-f708-e5ba-6807f13ce5a5-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-_0f43510f-c4c4-4d60-2566-a95d08876b04-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div></div><div class="spacer-grid"></div><div id="w-node-d120f632-a309-5393-e30f-2021aec224f4-15531d30" class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div></div><a id="w-node-_03b7b6c2-69d4-9142-94eb-67ce3204819c-15531d30" href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a id="w-node-c8b3112d-8ab6-0950-2efc-da3916b60cc0-15531d30" href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><div class="spacer-grid"></div><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast-food</div></a><a id="w-node-_889a5a6a-bda6-20c1-e24e-51597232e6b3-15531d30" href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><div class="spacer-grid"></div><a id="w-node-_0cca9382-d50d-4fbd-f158-2fb539c6e52d-15531d30" href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a id="w-node-_4a240acc-216e-389e-27da-31c43e05f2c2-15531d30" href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a id="w-node-d7752374-55d1-0a55-407a-0d4a77f62ea0-15531d30" href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a id="w-node-_78636bf4-7bdb-4ad5-1108-180d722578e8-15531d30" href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><div class="spacer-grid"></div><a id="w-node-_6c7552c2-044d-c038-f984-ea0a12d368fb-15531d30" href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a id="w-node-_84178b62-3f7c-6104-5fbc-7906c225202f-15531d30" href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><div class="spacer-grid"></div><a id="w-node-_8a10afe5-1f21-e096-7223-25d662a50afd-15531d30" href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a id="w-node-ac5a0e04-890b-6703-1601-b38c4ad0186f-15531d30" href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><div class="spacer-grid"></div><a id="w-node-_67e0697b-ea4d-2429-dc93-47517380b36b-15531d30" href="https://www.innovorder.com/restauration-commerciale/bowling" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a id="w-node-f23bba0b-b18d-806a-14fa-d4882686fedd-15531d30" href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><div class="spacer-grid"></div><a id="w-node-_146552e5-c16d-a46c-ba4a-0a664f628ff5-15531d30" href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a id="w-node-_29ff2d6f-f5cb-e091-5854-5458f2ee9ba9-15531d30" href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><div class="spacer-grid"></div><a id="w-node-a9c9ae20-1c90-4b99-83d5-e9420c7183cd-15531d30" href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div><strong>Glacier</strong></div></a><a id="w-node-_7b8da83d-7cf2-7f54-8543-d6aee64cbab5-15531d30" href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d&#x27;attraction</div></a><a id="w-node-f816c230-e1e0-a1eb-6059-5883600433a5-15531d30" href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><div class="spacer-grid"></div><a id="w-node-_43152c71-43b2-2f4c-1742-810acb6a75da-15531d30" href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a><div class="spacer-grid"></div><a id="w-node-d7bc54d1-458e-3c37-0fdf-8900800416e0-15531d30" href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><div class="spacer-grid"></div><a id="w-node-_2b507d87-2aed-2016-49be-775f21482715-15531d30" href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a id="w-node-_4084b094-d615-162c-8840-7def640ebc71-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a><a id="w-node-da608da4-b480-8830-c283-16a1013520c3-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><div class="icon-navigation-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6930217d709da9d7a7001536_Icons_Coeur%204.png" loading="lazy" alt="" class="icon-navigation exp abs-v2"></div><div>Nos références clients</div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2 center-nav"><a href="/prix" class="w-inline-block"><div class="text-block-38">Prix</div></a><link rel="prerender" href="/prix"></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><div class="text-block-42">Entreprise</div></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 nav-v-grid-2 entreprise"><a href="/vision" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise v2"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/648dcae3052fafd80a76543f_Picto%20euro.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Qui sommes-nous ?</div><div class="nav-menu-text-2">L’humain avant tout</div></div></div></a><a href="/ia-au-coeur-de-la-vision-de-innovorder" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68e928ed7881ae09b408add6_Icons_Ampoule%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Innovorder et l’IA</div><div class="nav-menu-text-2">L&#x27;IA au cœur de notre vision</div></div></div></a><a href="/presse" class="nav-link-with-icon prise-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/649e9d68e4a96ea598d6006c_Picto%20presse%201.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Espace Presse</div><div class="nav-menu-text-2">Retrouvez toutes nos actualités</div></div></div></a><a href="https://careers.innovorder.com/" class="nav-link-with-icon encaissement-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca960a2749f520aad110_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous rejoindre</div><div class="nav-menu-text-2">Rejoignez une équipe passionnée</div></div></div></a><a href="/nous-contacter" class="nav-link-with-icon preparation-hover no-space w-inline-block"><div class="icon-link-nav entreprise"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457c31711999f05f2899415_nous-contacted.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title">Nous contacter</div><div class="nav-menu-text-2">Innovorder vous accompagne</div></div></div></a></div></nav></div></div><div class="nav-dropdown-wrapper-2"><div data-hover="true" data-delay="0" class="nav-dropdown-2 navbar-entreprise w-dropdown"><div class="dropdown-toggle-nav-2 navbar-entreprise w-dropdown-toggle"><a href="/ressources" class="w-inline-block"><div class="navbar-link">Ressources</div></a></div><nav class="dropdown-list-nav-2 navbar-entreprise w-dropdown-list"><div class="w-layout-grid nav-product-grid-2 ressources-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309100b-15531d30" class="ressources-nav-l"><div><strong>Innovorder lance sa plateforme de ressources !</strong></div><div class="ressources-nav-txt">Faites le plein d&#x27;infos pour lancer, gérer et développer votre restaurant !</div><div class="nav-title-arrow space"><a href="/ressources" class="w-inline-block"><div class="link-nav"><strong>Accéder à toutes les ressources</strong></div></a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="gradient-spacer menu ressources"></div><div class="grid-inner-ressources"><a href="/blog" class="nav-link-with-icon blog-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597f2119fe66_les%20guides-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Blog</strong></div><div class="nav-menu-text-2">Retrouvez nos meilleurs conseils pour gérer votre établissement</div></div></div></a><a href="https://www.innovorder.com/ressources/ebook" class="nav-link-with-icon livres-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cace739119c2a21804963_liver%20blanc%20-%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Livres blancs</strong></div><div class="nav-menu-text-2">Téléchargez nos guides et livres blancs pour booster votre activité</div></div></div></a><a href="/success-stories" class="nav-link-with-icon success-stories w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496cdd7d19cdbecbb7e1a78_success-stories.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Success Stories</strong></div><div class="nav-menu-text-2">Inspirez-vous des témoignages de restaurateurs ambitieux</div></div></div></a><a href="https://podcast.ausha.co/innovorder" class="nav-link-with-icon podcasts-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bb8a19fe6e_conseil-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Podcasts</strong></div><div class="nav-menu-text-2">Ecoutez les histoires inspirantes de professionnels de la restauration</div></div></div></a><a href="/simulateur" class="nav-link-with-icon simulator-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/64f1c7ebb7bd18d4e0c4db66_simulateur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Simulateur de rentabilité</strong></div><div class="nav-menu-text-2">Calculez la rentabilité des solutions Innovorder pour votre restaurant</div></div></div><div class="new-label white"><div>New</div></div></a><a href="/comparatif" class="nav-link-with-icon comparer-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6496ce214c1b19e55cc1684c_Picto%20comparateur%201.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Comparer Innovorder</strong></div><div class="nav-menu-text-2">Découvrez pourquoi Innovorder est la solution la plus adaptée à votre restaurant</div></div></div></a><a href="/ressources/webinars" class="nav-link-with-icon webinaries-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cad0b29da2fb95ca951e9_webinaires%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Webinaires</strong></div><div class="nav-menu-text-2">Visionnez les conférences organisées par Innovorder</div></div></div></a><a href="/faq" class="nav-link-with-icon faq-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59497c19fe5b_tendances-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Centre d’aide/ FAQ</strong></div><div class="nav-menu-text-2">Trouvez toutes les réponses à vos questions</div></div></div></a><a href="/ressources/glossaire" class="nav-link-with-icon glossaire-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cacf77e86cd994a19b3c4_glossaire-icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Glossaire</strong></div><div class="nav-menu-text-2">Devenez incollable sur la transformation digitale de la restauration</div></div></div></a></div></div><a href="/ebook/ouvrir-son-fast-food-en-8-mois-le-guide-ultime" class="block-quote-success bchef w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png" loading="lazy" width="403" sizes="100vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-800.png 800w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-1080.png 1080w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png 1170w"><div class="bchef-txt-nav">Ouvrir son fast-food en 8 mois : le guide ultime</div><div class="livres-blancs-nav"><div>Livres blancs<span class="innov-pink">.</span></div><div class="underline-content-type-grad"></div></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" width="67" alt="" class="new-svg"></a></div></nav></div></div></div><div class="btns-wrap-nav"><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div><a ph-button_name="mainCTA" href="/nous-contacter" class="button-icon-navbar _40px w-inline-block"><div>Parler à un expert</div></a><link rel="prerender" href="/nous-contacter"></div><div class="w-layout-grid mobile-menu"><div class="w-layout-grid nav-grid-no-gap"><div class="mobile-navigation-main"><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309107d" class="dropdown-mobile solutions"><div class="main-title-nav">Solutions</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091080" class="dropdown-mobile expertites-1"><div class="main-title-nav">Expertises</div></div><a href="/prix" class="link-block-10 w-inline-block"><div class="dropdown-mobile"><div class="main-title-nav">Prix</div></div></a><div data-w-id="7f17fd5a-2482-ebfb-f802-128c93091087" class="dropdown-mobile entreprise-1"><div class="main-title-nav">Entreprise</div></div><div data-w-id="7f17fd5a-2482-ebfb-f802-128c9309108a" class="dropdown-mobile ressources-1"><div class="main-title-nav">Ressources</div></div></div><div class="bottom-menu-mobile main"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a><a ph-button_name="mainCTA" href="https://meetings.hubspot.com/david-marn" target="_blank" class="button-icon-navbar _40px fr w-inline-block"><div>Prendre RDV</div></a></div></div></div><div class="w-layout-grid grid-inner-link solutions"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109d-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309109e-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c930910a1" alt="" class="icon-back solution-1"><div class="main-title-nav">Solutions</div></div><div class="gradient-spacer main-title"></div></div><div class="column-nav"><div class="title-nav">Prise de commande</div><div class="gradient-spacer menu"></div></div><a href="/borne-de-commande" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59266619fe08_Borne%20de%20commande.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Borne de commande</div></a><a href="/scan-plateau" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59280e19fe15_Scan%20plateau.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Scan plateau IA</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/commande-ligne" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59fd6419fe0f_Commande%20en%20ligne.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Commande en ligne</div></a><a href="/commande-a-table" class="nav-link-with-icon relative prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp" loading="lazy" width="26" sizes="(max-width: 991px) 100vw, (max-width: 1279px) 26px, (max-width: 1439px) 2vw, (max-width: 1919px) 26px, 1vw" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%2520%25C3%25A0%2520table-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc597cd819ffae_Commande%20%C3%A0%20table.webp 1250w" class="icon-navigation"><div class="nav-menu-title"><strong>Click &amp; Serve</strong></div><div class="new-label mobile _1"><div>New</div></div></a><a href="/frigo-connecte-entreprise" class="nav-link-with-icon prise-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5919fc19fdf7_Frigo%20connect%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Frigo connecté</div></a><a href="/innovorder-foodcourt" class="nav-link-with-icon prise-hover relative w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfcb6a02bd16dc44950608_065e8cdf795b125138eaf4af5f5b33a1_Frigo%20connecte%CC%81.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="rel-court"><div class="nav-menu-title">Innovorder Foodcourt</div></div><div class="new-label mobile _1"><div>New</div></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c4-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910c5-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Encaissement</div><div class="gradient-spacer menu"></div></div><a href="/caisse-enregistreuse-tactile-restaurant" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5984c219fe07_Portefeuille-2.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Caisse enregistreuse</div></a><a href="/monnayeur-automatique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595d7d19fe0b_Monnayeur.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Monnayeur automatique</div></a><a href="/portefeuille-electronique" class="nav-link-with-icon encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59572f19fe16_Portefeuille%20elec.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Portefeuille électronique</div></a><a href="/io-pay" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc59536319ffaf_IOpay.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">IO Pay</div><div class="new-label mobile _1"><div>New</div></div></a><a href="/tpe-restaurant" class="nav-link-with-icon relative encaissement-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed70609f8edf0b0d2ff0b_Icons_NFC%201.avif" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title bold">TPE</div></a></div></div><div class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c930910de-15531d30" class="column-nav-inner-wrap"><div class="column-nav"><div class="title-nav">Préparation</div><div class="gradient-spacer menu"></div></div><a href="https://www.innovorder.com/ecran-cuisine-production" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59591219fe0d_%C3%A9cran%20de%20production.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Écran de production</div></a><a href="/ecran-client" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593cae19ff43_ecran-client.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Écran client</strong></div></a><a href="/reception" class="nav-link-with-icon preparation-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f3fcfc593a8019ff44_reception.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>Réception</strong></div></a><div class="column-nav"><div class="title-nav">Pilotage</div><div class="gradient-spacer menu"></div></div><a href="https://innovorder.com/logiciel-caisse-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5921d219fe4e_Backoffice.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Backoffice</div></a><a href="https://www.innovorder.com/programme-fidelite-restauration" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc595c5019fe54_Programme%20de%20fidelit%C3%A9.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title">Programme de fidélité</div></a><a href="/io-analytics" class="nav-link-with-icon pilotage-hover w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/65bfca2614cbc515b25b7b48_Picto%20Lecteur%20Badge.png" loading="lazy" width="26" alt="" class="icon-navigation"><div class="nav-menu-title"><strong>IO Analytics</strong></div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091102-15531d30" class="w-layout-grid nav-v-grid-2-column"><div class="new-solution-pop-up"><a href="#" id="w-node-_7d266de7-46e3-3e64-0ae1-8d4c6e3407d8-15531d30" class="w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67717dad31f20da28d8b70d2_63346942300af91169c24171_Chicken%20Village%201.avif" loading="lazy" alt="" class="img-lightbox"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6418df12650d9714a7e8f9ad_new%20img.svg" loading="lazy" alt="" class="new-label-solution"><script type="application/json" class="w-json">{
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class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link expertises"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091120-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091121-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091124" alt="" class="icon-back expertises-1"><div class="main-title-nav">Expertises</div></div><div class="gradient-spacer main-title"></div></div><div class="expertises-grid"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091129-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-collective" class="link-nav">Restauration collective</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Modernisez vos parcours convives et simplifiez la gestion de votre établissement.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-collective/sante" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5951ef19fef3_Sant%C3%A9.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Santé</div></a><a href="https://www.innovorder.com/restauration-collective/entreprise" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bbdc19fef4_Entreprise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Entreprise</div></a><a href="https://www.innovorder.com/restauration-collective/scolaire" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc5909e119fef5_Enseignement.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Enseignement</div></a><a href="https://www.innovorder.com/restauration-collective/administration" class="exp-inner-block collective-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59046519fefb_Administration.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Administration</div></a><a id="w-node-b6b9296a-bcc5-5944-adf8-07eed974d5ad-15531d30" href="/nos-clients-restauration-collective" class="exp-inner-block clients-references w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091144-15531d30" class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><a href="/restauration-commerciale" class="link-nav">Restauration commerciale</a><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Boostez votre panier moyen, fluidifiez votre organisation et fidélisez vos clients.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="https://www.innovorder.com/restauration-commerciale/independant" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59e04d19fef6_Ind%C3%A9pendant.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Fast food</div></a><a href="https://www.innovorder.com/restauration-commerciale/food-court" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc593b1919fef7_Food%20Court.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Food court</div></a><a href="https://www.innovorder.com/restauration-commerciale/franchise" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59832f19fefa_Franchise.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Franchise</div></a><a href="https://www.innovorder.com/restauration-commerciale/dark-kitchen" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59b14519fef8_Dark%20Kitchen.webp" loading="lazy" alt="" class="icon-navigation exp"><div>Dark kitchen</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a705a22d0de5eccfdc4_BOWLING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bowling</div></a><a href="https://www.innovorder.com/restauration-commerciale/espace-de-loisir" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6dec5df6f836a659_ESPACE%20DE%20LOISIR.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Espace de loisir</div></a><a href="https://www.innovorder.com/restauration-commerciale/parc-dattraction" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6d6e8226dcdd0aa7a6_PARC%20D%27ATTRACTION.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Parc d&#x27;attraction</div></a><a href="https://www.innovorder.com/restauration-commerciale/camping" class="exp-inner-block commerciale-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/68849a6e5c3bbaacad5dc651_CAMPING.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Camping</div></a><a id="w-node-_4a47e560-0659-dd0b-bb6d-d5c3e2494de0-15531d30" href="/nos-clients-restauration-commerciale" class="exp-inner-block clients-references v2 w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/692ed7fbe242aadb6735f1b7_Icons_Coeur%202.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Nos références clients</div></a></div></div><div class="block-1-ex"><div class="block-1-ex-upper"><div class="nav-title-arrow"><div class="link-nav no-hov"><strong>Spécialité</strong></div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457afdea27d219b01a4dfe1_arrow-nav.png" loading="lazy" alt="" class="img-arrow-nav"></div><div class="sub-nav-ex">Equipez votre point de vente avec un écosystème sur-mesure, adapté aux spécificités de votre activité.</div><div class="gradient-spacer-nav"></div><div class="gradient-spacer menu-mob"></div></div><div class="block-1-ex-low-grid"><a href="/burger" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82555a7785ee0abdf21_burger.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Burger</div></a><a href="/pizza" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82507dc7509ff60acd3_pizza.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Pizza</div></a><a href="/kebab" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce8253fcd6f165e232af1_kebab.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Kebab</div></a><a href="/sandwicherie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a652_sandwicherie.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Sandwicherie</div></a><a href="/tacos" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82552c6f3d520c4e731_tacos.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Tacos</div></a><a href="/bar-a-salade" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825b0c58a4f5886b704_salade.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bar à salade</div></a><a href="/bagel" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce825ebd368b7ef7582ac_bael.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Bagel</div></a><a href="/poke" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82531802d2f9c28a65c_poke.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Poké</div></a><a href="/glacier" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82594e850308d07c7cc_glacier.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Glacier</div></a><a href="/boulangerie" class="exp-inner-block specialite-hov w-inline-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/66cce82592b1fed4f753df0b_Boulangeri.avif" loading="lazy" alt="" class="icon-navigation exp"><div>Boulangerie</div></a></div></div></div></div></div><div class="bottom-menu-mobile"><div class="menu-button-wrapper"><a href="/nous-contacter" class="button-icon-navbar w-inline-block"><div class="text-block-32">Parler à un expert</div></a></div><div class="phone---lang-wrap"><a href="tel:+33186954983" class="dropdown-toggle-nav-2 phone-mobile w-inline-block"><div class="nous-contacter-wrapper"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59315519fc7b_phone-icon.svg" alt="contact" class="social-icon"><div class="phone-contact-wrapper"><div class="nous-contacter-text">Nous contacter </div><div class="nous-contacter-number"><span class="gradient-text">+33 1 86 95 49 83</span></div></div></div></a></div></div></div><div class="w-layout-grid grid-inner-link success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091173-15531d30" class="w-layout-grid nav-v-grid-2-column"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091174-15531d30" class="column-nav-inner-wrap"><div class="upper-column-nav"><div class="go-back-block"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59d61d19fe05_icon.webp" loading="lazy" width="31" data-w-id="7f17fd5a-2482-ebfb-f802-128c93091177" alt="" class="icon-back"><div class="main-title-nav">Success stories</div></div><div class="gradient-spacer main-title"></div></div><div class="grid-success-stories"><div id="w-node-_7f17fd5a-2482-ebfb-f802-128c9309117c-15531d30" class="w-dyn-list"><div role="list" 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Le cas de Tranché</div><div class="success-story-cat-txt">Franchise</div></div></a></div><div role="listitem" class="w-dyn-item"><a href="/success-stories/italian-queen-innovorder" class="success-story-block-nav _3 w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/686635782cbce5a064ffd740_Miniature.png 800w" class="success-story-nav-img"><div class="success-story-r"><div class="success-story-r-tit">Comment Italian Queen a augmenté son CA de 15%</div><div class="success-story-cat-txt">Franchise</div></div></a></div></div></div><a id="w-node-_7f17fd5a-2482-ebfb-f802-128c93091187-15531d30" href="/success-stories" class="see-more-btn mobile navbar w-inline-block"><div class="see-more-txt">Voir tout</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59c54e19fe51_Arrow.png" loading="lazy" width="16" alt="" class="arrow-img"></a><a href="https://www.innovorder.com/success-stories/what-the-foc-innovorder" class="block-quote-success w-inline-block"><div class="quote-success-top"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6457bd5df1b6f66c6db35f48_image-quote.png" loading="lazy" alt="nils edelman" class="img-quote-success"><div class="quote-txt-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" class="quote-mark-success"><div class="quote-text-success">Innovorder répond à notre enjeu de scalabilité : aller vite, traiter un grand volume de commandes et créer plusieurs points de vente.</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59ba1619fe52_quote-marks.webp" loading="lazy" alt="" 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w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/641cad0b29da2fb95ca951e9_webinaires%20icon.png" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Webinaires</strong></div><div class="nav-menu-text-2">Visionnez les conférences organisées par Innovorder</div></div></div></a><a href="https://podcast.ausha.co/innovorder" class="nav-link-with-icon podcasts-hover w-inline-block"><div class="icon-link-nav"><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc59bb8a19fe6e_conseil-icon.webp" loading="lazy" width="26" alt="" class="icon-navigation"><div><div class="nav-menu-title"><strong>Podcasts</strong></div><div class="nav-menu-text-2">Ecoutez les histoires inspirantes de professionnels de la restauration</div></div></div></a><a href="/success-stories" class="nav-link-with-icon success-stories w-inline-block"><div class="icon-link-nav"><img 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src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png" loading="lazy" width="360" sizes="(max-width: 991px) 100vw, 360px" alt="" srcset="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-500.png 500w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-800.png 800w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203-p-1080.png 1080w, https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/67c9fff522e23e9b7bf0e98e_3%20couvertures%20magazine%20supperpos%C3%A9s%203.png 1170w"><div class="bchef-txt-nav">Ouvrir son fast-food en 8 mois : le guide ultime</div><div class="livres-blancs-nav"><div>Livres blancs<span 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</style></div></div><div class="section-blog-post"><div class="container-1280"><div class="beadcrumbs-blog"><div class="bc-inner-1"><a href="/blog" class="breadcrumb-text desktop">Blog Innovorder</a><a href="/blog" class="breadcrumb-text mobile">Blog</a><div class="breadcrumb-separator-blog"></div><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/categories/digitalisation-restauration" class="breadcrumb-text">Développer son activité</a></div></div></div><div class="breadcrumb-separator-blog"></div></div><div class="bc-inner-2"><a href="/blog/promouvoir-restaurant-tiktok" aria-current="page" class="breadcrumb-text active-crumb w--current">Attirer plus de clients avec TikTok : guide complet pour restaurateurs</a></div></div><div class="current-post-image-wrap"><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/693aa345601634e5da3301ee_Promouvoir-son-restau-sur-tiktok.jpg" loading="lazy" alt="" sizes="(max-width: 991px) 100vw, 1200px, 100vw" srcset="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/693aa345601634e5da3301ee_Promouvoir-son-restau-sur-tiktok-p-500.jpg 500w, https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/693aa345601634e5da3301ee_Promouvoir-son-restau-sur-tiktok.jpg 800w" class="current-post-image"></div><div class="category-time-read-wrap"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="category-name-current-post">Développer son activité</div></div></div></div><div class="read-time-block"><div class="read-time-txt">4</div><div class="read-time-txt min">min</div><img src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/63f501f2fcfc597b5819ff10_readtime.png" loading="lazy" alt="" class="icon-read-time"></div></div><div class="gradient-spacer current-post"></div></div></div><div class="section-blog-text padding-0"><div class="container-1280"><h1 class="title-post">Attirer plus de clients avec TikTok : guide complet pour restaurateurs</h1><div class="grid-post-socials"><div class="grid-post-socials-1"><div class="author-post">Noémie Daniel</div><div><div class="date-post-row"><div class="date-post">Mis à jour le :</div><div class="date-post-text" data-wg-notranslate="">11 December 2025</div></div></div></div><div class="grid-post-socials-2 desktop"><div class="right-head">Partager cet article</div><div class="socials-wrapper"><a href="https://www.instagram.com/innovorder/" target="_blank" class="ig-share w-inline-block"></a><a facebook-share="true" href="#" target="_blank" class="facebook-share w-inline-block"></a><a LI-share="true" href="#" target="_blank" class="li-share w-inline-block"></a><a twitter-share="true" href="#" target="_blank" class="twitter-share w-inline-block"></a></div></div></div><div class="grid-text-summary"><div id="content" class="rt-div w-node-_873a5ec1-7798-710e-1f4b-f737383554ad-6643cc01"><div fs-toc-element="contents" class="rt-blog w-richtext"><p>Loin est l’époque où TikTok était uniquement perçue comme la plateforme des danses virales. Ce réseau social est devenu l’un des leviers les plus puissants pour faire connaître un restaurant, attirer de nouveaux clients et booster les ventes. Pour, vous aussi, en tirer profit, nul besoin d’être expert en montage vidéo. Avec un smartphone, un peu de régularité et quelques bonnes pratiques, vous pouvez rapidement améliorer votre visibilité locale. Transformez vos plats et coulisses en vidéos qui attirent des clients !</p><h2>Pourquoi TikTok est devenu indispensable pour les restaurants en 2025 ?</h2><h3>Parce qu’il offre une visibilité massive… même sans abonnés</h3><p>Contrairement à Instagram, TikTok permet à un compte avec zéro abonné de <strong>toucher plusieurs milliers de personnes</strong> grâce à son algorithme basé sur l’intérêt et non sur la communauté. Une simple vidéo d’un plat signature peut <a href="https://www.leprogres.fr/economie/2024/05/25/ce-cuisinier-ne-a-lons-le-saunier-qui-fait-un-carton-sur-tiktok">faire le buzz</a> et devenir virale du jour au lendemain. Une vraie aubaine pour les restaurateurs ! </p><p>Vous proposez une carte street-food, des bowls colorés, des burgers généreux, ou une pâtisserie qui fait réagir ? TikTok adore les contenus food, surtout ceux qui déclenchent une émotion : faim, curiosité, surprise ou satisfaction. </p><h3>Parce qu’il influence directement les tendances food</h3><p>Les utilisateurs TikTok sont toujours friands de nouvelles adresses, et le<strong> hashtag #FoodTok</strong>, qui dépasse les milliards de vues, en est la preuve. Les<strong> formats courts</strong> de la plateforme se prêtent parfaitement à la mise en valeur des gestes culinaires, des préparations express, des sauces qui dégoulinent ou des desserts fondants, autant de contenus qui attirent naturellement l’œil et donnent l’eau à la bouche.</p><p>Si vous êtes restaurateur, vous le constatez sûrement tous les jours : vos clients sortent leur téléphone avant même de goûter. TikTok ne fait que prolonger ce réflexe.</p><h3>Parce qu’il génère du trafic réel vers votre restaurant</h3><p>Les retombées de l’utilisation de TikTok sont très concrètes :</p><ul role="list"><li>Des clients qui arrivent en disant « j’ai vu votre vidéo ! »,</li><li>Des ventes boostées sur un plat mis en avant,</li><li>Une hausse du Click &amp; Collect après une publication,</li><li>Un afflux aux heures creuses grâce à une <a href="https://www.lemonde.fr/economie/article/2025/04/14/les-bars-a-concepts-envahissent-le-marche-de-la-restauration_6595898_3234.html">vidéo virale</a>.</li></ul><p>TikTok n’est pas seulement un outil de visibilité, il vous aide à <strong>remplir votre salle et attirer une nouvelle clientèle locale.</strong></p><p>👉 <strong>Pour aller plus loin : </strong><a href="https://www.innovorder.com/blog/9-idees-communication-marketing-pour-son-restaurant">9 idées pour la communication et le marketing pour son restaurant</a></p><p>‍</p><h2>Construire une stratégie TikTok adaptée à son établissement</h2><h3>Définir un objectif marketing clair</h3><p>Avant de filmer, demandez-vous systématiquement : « Qu’est-ce que je veux obtenir ? »</p><ul role="list"><li>Plus de visibilité locale ?</li><li>Booster un plat signature ?</li><li>Remplir la salle le midi ?</li><li>Promouvoir un coffee shop récent ?</li><li>Faire découvrir votre concept ?</li></ul><p>Votre <strong>objectif influencera vos choix</strong> : types de vidéos, CTAs, fréquence, hashtags, etc. </p><h3>Adapter ses contenus selon son établissement</h3><p>Chaque typologie de restaurant a<strong> ses codes TikTok</strong> :</p><ul role="list"><li>Coffee shop : latte art, coulée de café, cookies fondants, ambiance cosy,</li><li>Sandwicherie/street-food : montage de tacos, smash burgers, frites croustillantes,</li><li>Pâtisserie : glaçage miroir, pochage, découpe en slow motion,</li><li>Brasserie : coulisses du service, plats du jour, ambiance en salle,</li><li>Fast casual : bowls colorés, dressage express, ingrédients frais.</li></ul><p>Votre quotidien est déjà plein de scènes parfaites pour TikTok : il suffit d’y penser, de filmer et de poster. </p><h3>Élaborer une ligne éditoriale cohérente et réaliste</h3><p>Nul besoin de publier trois fois par jour. <strong>Deux à trois vidéos par semaine</strong> suffisent si vous êtes régulier et que votre ligne éditoriale est bonne. Cette dernière pourrait inclure :</p><ul role="list"><li>1 vidéo recette/semaine,</li><li>1 vidéo coulisses (cuisson, dressage, mise en place),</li><li>1 vidéo ambiance/lifestyle (salle, équipe, réactions clients).</li></ul><p>En restauration, l’authenticité fonctionne mieux que la perfection.</p><h3>Créer des vidéos qui attirent l’attention des clients</h3><p>Pour vous inspirer, voici quelques formats vidéo qui fonctionnent particulièrement bien dans les restaurants et qui <strong>captent rapidement l’attention des clients</strong> :</p><ul role="list"><li>Préparation d’un plat signature,</li><li>« Avant/après » cuisson,</li><li>Suggestion du jour en 7 secondes,</li><li>Découpe satisfaisante (burger, dessert, mozza…),</li><li>Réaction de clients,</li><li>Gestes techniques (flamber, napper, poêler),</li><li>Packaging pour le Click &amp; Collect.</li></ul><p>Si votre plat provoque un « wow », n’hésitez pas, filmez-le.</p><figure style="max-width:1040px" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://www.innovorder.com/ebook/developper-son-fast-food-le-guide-ultime" target="_blank" class="w-inline-block"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/67652a88164d1ee3a24ba5c1_Bannie%CC%80re%20Blog%20-%20guide%20ultime.png" loading="lazy" alt=""></div></a></figure><h2>Créer des vidéos TikTok qui performent </h2><h3>La règle des 3 premières secondes</h3><p>Sur TikTok, <strong>tout se joue au début</strong>, dans les premières secondes. Ouvrez donc votre vidéo sur une scène qui intrigue :</p><ul role="list"><li>Une main qui découpe un fondant,</li><li>Un plan serré sur un burger ultra juteux,</li><li>Un geste technique en cuisine.</li></ul><h3>Filmer en cuisine et en salle : angles, lumière, gestes</h3><p>Les meilleures vidéos sont souvent<strong> les plus simples</strong> :</p><ul role="list"><li>Lumière naturelle près d’une fenêtre,</li><li>Plans serrés sur les mains,</li><li>Gestes répétitifs (napper, mélanger, dresser),</li><li>Une musique tendance,</li><li>Un rythme rapide : entre 5 et 12 secondes, c’est parfait.</li></ul><p>Veillez à ce que votre téléphone soit propre, stable, et n’ayez pas peur de filmer plusieurs fois la même scène.</p><h3>Optimiser chaque vidéo pour le « For You »</h3><p>Sur TikTok, le <strong>« For You »</strong> (ou <em>For You Page</em>, abrégé FYP) est la page d’accueil où l’algorithme propose des vidéos à chaque utilisateur, même si celui-ci ne suit pas votre compte. Être présent sur cette page, c’est la clé pour <strong>toucher un public beaucoup plus large que vos abonnés</strong> et potentiellement devenir viral.</p><p>Pour booster l’algorithme :</p><ul role="list"><li>Vidéos courtes (5 à 15 secondes) avec un fort taux de complétion : TikTok valorise les vidéos que les utilisateurs regardent jusqu’au bout,</li><li>Texte explicatif : « Notre dessert signature en 7 secondes »,</li><li>Hashtags pertinents : combinez 1 hashtag local (#parisfood, #lyonrestaurant…), 1 hashtag niche (#streetfood, #asmrfood…), 1 hashtag tendance (#fyp, #foodtok…),</li><li>Interactions en commentaire  : les likes, partages, commentaires et duos sont des signaux que TikTok prend en compte. N’hésitez donc pas à poser une question, à solliciter un avis et à répondre aux commentaires en vidéo.</li></ul><p>👉 <strong>Pour aller plus loin : </strong><a href="https://www.innovorder.com/blog/marketing-personnalise-restaurant">Marketing personnalisé : quels enjeux pour votre restaurant ?</a> </p><h2>Amplifier la visibilité de votre restaurant sur TikTok</h2><h3>Suivre les trends pertinentes pour votre concept</h3><p>Si vous repérez une tendance sur les <a href="https://www.innovorder.com/blog/8-conseils-pour-developper-son-restaurant-sur-les-reseaux-sociaux">réseaux sociaux </a>qui correspond à un ingrédient ou un plat de votre carte, n’hésitez pas à l’adopter rapidement. Par exemple, si vous proposez un tiramisu, vous pouvez profiter de la tendance autour du mascarpone, ou si vous servez des smash burgers, participez au fameux « smash challenge ». Vous<strong> toucherez ainsi un public plus large </strong>e<strong>t augmenterez vos chances d’apparaître sur le For You</strong>.</p><h3>Collaborer avec des micro-influenceurs food locaux</h3><p>Les créateurs de 5 000 à 20 000 abonnés fonctionnent très bien pour la restauration car leur audience est locale, engagée et réactive. Une invitation, un repas offert ou un tournage dans vos cuisines suffit souvent à créer une collaboration efficace.</p><h3>Utiliser TikTok Ads pour attirer des clients locaux</h3><p>Pour 10 ou 20 €, vous pouvez <strong>booster une vidéo qui marche déjà et cibler</strong> :</p><ul role="list"><li>Votre ville,</li><li>Les food lovers,</li><li>Les bureaux à proximité,</li><li>Les étudiants.</li></ul><p>C’est un levier simple et rentable.</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/63f501f2fcfc599ea419f99b/693aa39c5d1ec46b61525659_promotion-de-restaurant-tiktok.jpg" loading="lazy" alt=""></div></figure><h2>Mesurer sa performance et améliorer sa stratégie TikTok</h2><h3>Les indicateurs clés pour un restaurant</h3><p>Sur TikTok, ne regardez pas seulement les vues. Prenez en compte<strong> les métriques </strong>suivantes :</p><ul role="list"><li>Le taux de complétion,</li><li>Les partages (critère n° 1 de viralité),</li><li>Les commentaires locaux (« c’est où ? »),</li><li>Les pics de fréquentation en point de vente.</li></ul><h3>Les erreurs courantes des restaurateurs</h3><p>Pour maximiser votre impact sur TikTok, évitez ces erreurs courantes :</p><ul role="list"><li>Poster uniquement des pubs. Misez sur du contenu authentique, comme des coulisses ou des moments de convivialité,</li><li>Filmer trop loin. Optez pour des gros plans sur les détails (préparation, textures),</li><li>Ignorer la lumière. Utilisez la lumière naturelle ou investissez dans un éclairage de qualité pour valoriser vos plats,</li><li>Arrêter après 1 mois. Ne vous découragez pas si les résultats ne sont pas immédiats,</li><li>Oublier les trends. Restez à l’affût des tendances pour intégrer des défis populaires, et ainsi, capter un public plus large.</li></ul><p>Celles-ci peuvent<strong> limiter l’efficacité de votre présence</strong> sur la plateforme.</p><p>👉 <strong>Pour aller plus loin :</strong><a href="https://www.innovorder.com/blog/calendrier-marketing-restauration-2026"> Calendrier marketing 2026 : les marronniers de la restauration</a></p><p>Avec un smartphone, un peu de régularité et les bonnes pratiques en tête, vous pouvez transformer votre quotidien en contenu engageant et toucher des centaines, voire des milliers de personnes dans votre ville. Autant de personnes susceptibles de venir découvrir votre restaurant et de booster vos ventes. Alors, lancez-vous : filmez vos plats, vos coulisses, vos équipes et vos moments forts et observez votre visibilité locale décoller.</p><p>-</p><p>Vous voulez gagner du temps et booster vos ventes ? Les <a href="https://www.innovorder.com/nous-contacter">experts Innovorder</a> vous accompagnent pour optimiser la gestion de votre restaurant et simplifier toutes vos opérations.</p></div><a href="/nous-contacter" class="button-icon-navbar blog w-inline-block"><div>Contacter un expert</div></a><link rel="prerender" href="/nous-contacter"><a href="https://meetings.hubspot.com/martin-hernout/prendre-rdv" target="_blank" class="button-icon-navbar blog w-inline-block w-condition-invisible"><div>Prendre RDV</div></a><div class="w-condition-invisible"><div id="cta-1" class="section-20 bg-1"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b533427e_christophe.avif" alt="Christophe Peinoche" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Christophe Peinoche</strong></div><div class="cta-person-blog-position">Expert de la restauration collective</div><div class="cta-person-blog-quote">“Fort de 20 ans d’expérience au sein des plus grands groupes de la restauration collective, j’accompagne le secteur dans sa transformation digitale avec des solutions numériques innovantes.”</div><a id="christophe" href="/nous-contacter-rco?utm_medium=website&amp;utm_source=bandeau_blog&amp;utm_campaign=rdv_christophe" class="button-icon-navbar-4 blog-2 w-inline-block"><div>Prendre RDV avec Christophe</div></a></div></div></div></div><div id="cta-2" class="section-20 bg-2"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b5334283_romain.avif" alt="Romain Vardon" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Romain Vardon</strong></div><div class="cta-person-blog-position">Expert de la restauration collective</div><div class="cta-person-blog-quote">“Fort d&#x27;une solide expérience en développement de grands comptes, j’accompagne la transformation digitale du secteur de la restauration collective en proposant des solutions numériques innovantes pour optimiser les opérations.”</div><a id="romain" href="/nous-contacter-rco?utm_medium=website&amp;utm_source=bandeau_blog&amp;utm_campaign=rdv_romain" class="button-icon-navbar-4 blog-3 w-inline-block"><div>Prendre RDV avec Romain</div></a></div></div></div></div><div id="cta-3" class="section-20 bg-2"><div class="container-1280"><div class="cta-blog-flex"><img loading="lazy" src="https://cdn.prod.website-files.com/63f501f2fcfc59779719f99c/6771690286aa61c0b5334288_caroline.avif" alt="Caroline Motamedi" class="cta-person-blog-img"><div class="cta-blog-content-wrap"><div class="cta-person-blog-name"><strong>Caroline Motamedi</strong></div><div class="cta-person-blog-position">Experte de la restauration collective</div><div class="cta-person-blog-quote">“Après plusieurs années d’expérience dans un groupe majeur de la restauration collective, j’accompagne les grands comptes dans l&#x27;optimisation de leurs opérations et leur transformation digitale.”</div><a id="caroline" href="/nous-contacter-rco?utm_medium=website&amp;utm_source=bandeau_blog&amp;utm_campaign=rdv_caroline" class="button-icon-navbar-4 blog-4 w-inline-block"><div>Prendre RDV avec Caroline</div></a></div></div></div></div></div></div><div id="w-node-_3bc63e18-8699-a43c-3186-bc115d1266da-6643cc01" class="right-summary-div"><div class="summary-sticky"><div class="right-head toc">Sommaire</div><div id="toc" class="toc"><a href="#" fs-toc-element="link" class="tocitem">This is also a heading<br></a><div id="toc" class="toc"></div></div></div></div></div></div></div><div class="section-blog-text"><div class="container-1280"><div class="grid-text-summary"><div class="grid-post-socials-2 mobile"><div class="right-head">Partager cet article</div><div class="socials-wrapper"><a 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