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class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="165539" class="elementor elementor-165539" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-f89bcf3 pawards-inner pawards-inner-top-wrapper elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="f89bcf3" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b08cb81 elementor-column elementor-col-50 elementor-top-column" data-id="b08cb81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d5aecef elementor-widget elementor-widget-html" data-id="d5aecef" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="back-to-awards" href="/personalization-awards/" title="Dynamic Yield Personalization Awards">← Dynamic Yield Personalization Awards</a></div></div><div class="elementor-element elementor-element-28abab5 elementor-widget elementor-widget-heading" data-id="28abab5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">The Warehouse Group</h1></div></div><div class="elementor-element elementor-element-2d3c23a elementor-widget elementor-widget-heading" data-id="2d3c23a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Personalization Innovator Award Winner</h3></div></div><div class="elementor-element elementor-element-66a18cc elementor-widget elementor-widget-text-editor" data-id="66a18cc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>This award recognizes leading New Zealand retail group, The Warehouse Group, for its unique approach to personalization and customer experience delivery, specifically its ability to reimagine the checkout experience and build custom recommendation widgets across its family of sub-brands.</p></div></div></div><div class="elementor-element elementor-element-c9fda90 elementor-widget elementor-widget-html" data-id="c9fda90" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#success" class="btn-scroll-down">READ THE SUCCESS STORY <svg xmlns="http://www.w3.org/2000/svg" width="9.333" height="16" viewBox="0 0 9.333 16"><defs><style>.a{fill:#fff;}</style></defs><path class="a" d="M9.667,16l4.667-6.667h-4V.667A.667.667,0,1,0,9,.667V9.333H5Z" transform="translate(-5)"/></svg></a></div></div></div></div></div><div class="elementor-element elementor-element-b91cc5e paward-inner-graphic-wrap elementor-column elementor-col-50 elementor-top-column" data-id="b91cc5e" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6a10758 elementor-widget elementor-widget-image" data-id="6a10758" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/warehouse-group-logo.svg" class="attachment-full size-full" alt="The Warehouse Group logo" /></div></div></div><div class="elementor-element elementor-element-39f57f3 elementor-widget elementor-widget-html" data-id="39f57f3" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://www.thewarehousegroup.co.nz/" title="The Warehouse Group" target="_blank">Visit site →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-57bb75b elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="57bb75b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-cd72d77 elementor-column elementor-col-100 elementor-top-column" 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Always forward-thinking, its team is extremely savvy, constantly workshopping strategies that will help the company evolve its customer-centric personalization program. The team has impressively used Dynamic Yield beyond standard implementations, using the platform to build a series of checkout optimization tests, as well as develop custom recommendation and navigation experiences to surface the most relevant products in real-time.</div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-424a087 elementor-widget elementor-widget-heading" data-id="424a087" data-element_type="widget" id="success" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">How The Warehouse Group does it</h2></div></div><section class="elementor-element elementor-element-aea4f61 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="aea4f61" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-61fe591 paward-use-image-col elementor-column elementor-col-50 elementor-inner-column" data-id="61fe591" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2b2a343 retina_parent elementor-widget elementor-widget-image" data-id="2b2a343" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="605" height="257" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/warehouse-group-use-case.png" class="attachment-full size-full" alt="The Warehouse Group Noel Leeming checkout experience" /></div></div></div><div class="elementor-element elementor-element-e6bb913 elementor-widget elementor-widget-text-editor" data-id="e6bb913" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><em>Developed a comprehensive testing plan to optimize the checkout experience, focusing on UX improvements and experimenting with different variations of the checkout flow to keep users on-site and engaged, improving its YoY exit rate by 4%.</em></div></div></div></div></div></div><div class="elementor-element elementor-element-538b773 elementor-column elementor-col-50 elementor-inner-column" data-id="538b773" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7024e37 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="7024e37" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/deep-learning-icon-1.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Uses a deep learning-based recommendations algorithm for tech retail sub-brand Noel Leeming, delivering the most relevant product recommendations to users based on items they have added to their carts in the same session. <a href="/adaptml/" title="Learn more about AdaptML">Learn more about AdaptML →</a></p></div></div></div></div><div class="elementor-element elementor-element-e2064f7 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="e2064f7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/custom-code-icon.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Incorporates external data, including Google Analytics keyword data, to build Custom Code experiences and improve the site navigation experience, dynamically displaying the most popular keywords in the homepage header to direct users to high-traffic product categories.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-cdabded team-warehouse paward-team-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="cdabded" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-02efa45 elementor-column elementor-col-50 elementor-inner-column" data-id="02efa45" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ef4a4c4 elementor-widget elementor-widget-heading" data-id="ef4a4c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The team behind the experiences</h2></div></div><div class="elementor-element elementor-element-6b32f69 svg-arrow-wrap module elementor-widget elementor-widget-html" data-id="6b32f69" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <svg xmlns="http://www.w3.org/2000/svg" width="177.927" height="181.912" viewBox="0 0 177.927 181.912"><defs><style>.apath{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-width:6px;}</style></defs><g transform="translate(0.026 0.068)"><path class="apath" d="M61.7,3.7c14.2-1.9,30.5-.1,42.1,9C119.4,25,119.1,46.1,109.3,62,96.8,82,78,99.2,56,107.8c-12.7,5-41.4,12-50.6-2.3C-.1,97,4.7,87.9,11.5,82.4c27.1-22,78.4-20.9,97.6,10.9,11.6,19.1,2.4,39.5-8.3,56.8C95,159.4,87.7,168,78.4,174c-3.7,2.4-7.9,4.4-12.3,4.8a12.751,12.751,0,0,1-13.2-9.3c-2.1-7,2.3-13.6,7.2-18.3,27.8-26.8,75-24.5,109.1-13.7"/><path class="apath" d="M149.7,112.6s14.2,18.1,25.2,25.9c0,0-7.8,1-33.1,18.8"/></g></svg></div></div></div></div></div><div class="elementor-element elementor-element-ce33800 paward-team-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="ce33800" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3ca4bf7 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="3ca4bf7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://nz.linkedin.com/in/bonniefrankland"><img decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/bonnie-headshot.png" class="attachment-full size-full" alt="Bonnie Bradley The Warehouse Group" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://nz.linkedin.com/in/bonniefrankland">Bonnie Bradley <span>Chapter Area Lead – Marketing, Digital, and eCommerce</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Bonnie commenced this newly created role in March 2021 as Marketing, Digital & eCommerce Chapter Area Lead and has contributed to making The Warehouse Group a great place to work, driving the highest eNPS scores of any Chapter Area. Prior to working with The Warehouse Group, Bonnie held a number of creative agency, publisher, and client service roles focused on delivering customer experiences across marketing, services, and retail in both B2B and B2C environments over the last 20 years.</span></p></div></div></div></div><div class="elementor-element elementor-element-937f67f paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="937f67f" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://nz.linkedin.com/in/theoarcher"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/theo-headshot.png" class="attachment-full size-full" alt="Theo Archer The Warehouse Group" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://nz.linkedin.com/in/theoarcher">Theo Archer <span>Digital Specialist Chapter Member</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Ella has been a frontend developer at The Warehouse Group for almost two years and has been working on personalization projects across the group. Previously, she had worked as a software developer on various types of projects, including programmatic media, mobile applications, and embedded automotive.</span></p></div></div></div></div><div class="elementor-element elementor-element-2f2e7e0 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="2f2e7e0" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/nathan-martin-17981457"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/nathan-headshot.png" class="attachment-full size-full" alt="Nathan Martin The Warehouse Group" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/nathan-martin-17981457">Nathan Martin <span>Digital Specialist Chapter Member</span><?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="linkedin" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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c-1.1,0-1.7,0.9-1.7,2.1v3.7h-2.3V4z"/> <path id="Path_29019" d="M8.4,11.7h2.3V4H8.4V11.7z M9.5,2.7c0.8,0,1.4-0.6,1.4-1.4c0-0.8-0.6-1.4-1.4-1.4C8.8,0,8.2,0.6,8.2,1.4
C8.2,2.1,8.8,2.7,9.5,2.7C9.5,2.7,9.5,2.7,9.5,2.7z"/> <path id="Path_29020" d="M2.3,0.2H0v11.4h6.9V9.4H2.3V0.2z"/> </g> </svg> </a></h3><p class="elementor-image-box-description"><span>Nathan Martin is a marketer and developer who has been working on personalization for over 3 years at The Warehouse Group. Nathan has a wealth of experience with eCommerce, previously working with site search, how product hierarchies are maintained, and improving customer experiences & journeys.</span></p></div></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-e843b15 elementor-widget elementor-widget-heading" data-id="e843b15" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Read more about The Warehouse Group & its <br>strategic approach to personalization</h2></div></div><section class="elementor-element elementor-element-d920d37 paward-resource-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="d920d37" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-44f698e paward-resource-box elementor-column elementor-col-100 elementor-inner-column" data-id="44f698e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8a20c46 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="8a20c46" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2021/09/case-study-warehouse-header.png" class="attachment-full size-full" alt="The Warehouse Group case study" /></figure><div class="elementor-image-box-content"><h4 class="elementor-image-box-title">How The Warehouse Group tailors the shopping experience for specific audience segments</h4><p class="elementor-image-box-description"><a href="/case-studies/the-warehouse-group/" title="Read case study">Read case study →</a></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-79331ed elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="79331ed" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-ccd5fce elementor-column elementor-col-100 elementor-top-column" data-id="ccd5fce" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-adf5e63 elementor-widget elementor-widget-shortcode" data-id="adf5e63" 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form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>