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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-105052" class="post-105052 use-case type-use-case status-publish format-standard hentry case-theme-urgency-and-demand-strategies case-industry-ecommerce case-channel-mobile-web case-channel-web case-pages-product-pages case-efforts-low case-experience-notifications case-experience-overlays case-tags-checkout-optimization"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link urgency-and-demand-strategies" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/ ">Urgency and Demand Strategies</a></div><div class="title-wrapper"><h1 class="main_title">Deploying time-sensitive promotions to push visitors toward the checkout</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/product-pages/ "><span class="underlined">Product Pages</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/notifications/ "><span class="underlined">Notifications and Widgets</span></a>, <a href="https://www.dynamicyield.com/examples/experience-type/overlays/ "><span class="underlined">Overlays and Popups</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>89% uplift in revenue per session vs. the no-promotion control group</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>One of Russia’s biggest fashion marketplaces</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>The retailer drives visitors toward purchases by introducing an exclusive promotion that is limited to 20 minutes. Once the offer is accepted, a countdown timer starts and customers are urged to complete their purchase while the promotion is still in effect.</p></div></div><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal 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large wellness brand<\/p>\n","strategy_content":"<p>The retailer drives visitors toward purchases by introducing an exclusive promotion that is limited to 20 minutes. 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of Russia\u2019s biggest fashion marketplaces<\/p>\n","strategy_content":"<p>The retailer drives visitors toward purchases by introducing an exclusive promotion that is limited to 20 minutes. Once the offer is accepted, a countdown timer starts and customers are urged to complete their purchase while the promotion is still in effect.<\/p>\n","hypothesis_content":""}" class="is-current is-default">Fashion & Apparel</button></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/34-urgency-notifications-time-sensitive-promos.png" alt="Deploying time-sensitive promotions to push visitors toward the checkout" width="700" height="448" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/34-urgency-notifications-time-sensitive-promos-m.png" alt="Deploying time-sensitive promotions to push visitors toward the checkout" width="270" height="175" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Urgency messaging is a powerful marketing tool, especially when coupled with exclusive or time-sensitive promotions. This strategy can drive users closer to a purchase at faster rates and keep the offer front-of-mind as visitors embark on the shopping journey. Marketers can go a step beyond typical time-sensitive offers and double down by introducing a countdown timer – reminding users of the fleeting offer even after they’ve claimed or unlocked a promotion to ensure the completion of a transaction.</p></div></div><div class="case_templates"><h3> Templates that can be used to achieve this: <span class="info_icon"><div class="templates_tooltip_content_wrap"><div class="templates_tooltip_content"><p> Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.</p> <a href="https://www.dynamicyield.com/templates" class="button-arrow animlink"> Discover the Template Library</a></div></div> </span></h3><div class="use_case_related_templates"> <a href="https://www.dynamicyield.com/template/sale-countdown/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/SaleCountdown-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Sale Countdown</h4> </a> <a href="https://www.dynamicyield.com/template/countdown-bar/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/CountdownBar-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Countdown Bar</h4> </a> <a href="https://www.dynamicyield.com/template/countdown-banner/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/countdown-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Countdown Banner</h4> </a></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/create-urgency-with-time-relevant-promotions-in-finance/" class="use_case_item_link"><h4>Communicate time-relevant promotions to help customers with decision-making</h4></a> <a href="https://www.dynamicyield.com/use-case/create-urgency-with-time-relevant-promotions-in-finance/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/trust-driven-homepage-hero/" class="use_case_item_link"><h4>Targeting hesitant site visitors with homepage banners featuring positive customer testimonials</h4></a> <a href="https://www.dynamicyield.com/use-case/trust-driven-homepage-hero/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/social-proof-pdp-messaging/" class="use_case_item_link"><h4>Surfacing product availability to power social proof messaging</h4></a> <a href="https://www.dynamicyield.com/use-case/social-proof-pdp-messaging/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/pdp-urgency-notification/" class="use_case_item_link"><h4>Prompting notifications based on product demand, price, or availability</h4></a> <a href="https://www.dynamicyield.com/use-case/pdp-urgency-notification/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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