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class="elementor-image"> <a href="/guides"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/11/dy-guides-logo-w-1-1.svg" class="attachment-full size-full" alt="" /> </a></div></div></div><div class="elementor-element elementor-element-1672bab0 guides_page_title elementor-widget elementor-widget-heading" data-id="1672bab0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Not just a tactic, personalization is a full-fledged discipline</h1></div></div><div class="elementor-element elementor-element-360781c9 guides_page_subtitle elementor-widget elementor-widget-heading" data-id="360781c9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">And those who invest in building an ecosystem around their efforts are always more effective.</h4></div></div><div class="elementor-element elementor-element-1735aa7b elementor-hidden-desktop elementor-widget elementor-widget-image" data-id="1735aa7b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="241" height="356" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/book-mockup-m.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-b98000e guides_small_heading elementor-widget elementor-widget-heading" data-id="b98000e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h6 class="elementor-heading-title elementor-size-default"><a href="https://www.amazon.com/dp/173354030x" target="_blank" rel="nofollow">Softcover & Kindle Edition</a></h6></div></div><div class="elementor-element elementor-element-d4fefdd guides_header_amazon_image elementor-widget elementor-widget-image" data-id="d4fefdd" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="https://www.amazon.com/dp/173354030x" target="_blank" rel="nofollow"> <img decoding="async" width="240" height="41" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/amazon-logo-1.png" class="attachment-large size-large" alt="" /> </a></div></div></div><div class="elementor-element elementor-element-2259caf guides_header_get_copy_button elementor-widget elementor-widget-html" data-id="2259caf" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button v4 pulsed" id="sign_up_for_exclusive_access" href="#whats_inside_section"> <span class="input_submit button-inner"> GET YOUR COPY </span> <span class="dy-pulse" style="width: 290px; height: 290px; margin-left: -145px; margin-top: -145px; opacity: 0; transform: matrix(1, 0, 0, 1, 87.6719, 32.6406);"> </span> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7c4a324f whats_inside_anchor elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7c4a324f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6ca62e5d elementor-column elementor-col-100 elementor-inner-column" data-id="6ca62e5d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-14e2f769 elementor-widget elementor-widget-image" data-id="14e2f769" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <a href="#whats_inside_section"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/arrow-down-1.svg" class="attachment-full size-full" alt="" /> </a></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5850f54e whats_inside_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5850f54e" data-element_type="section" id="whats_inside_section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-39118987 whats_inside_left elementor-column elementor-col-50 elementor-inner-column" data-id="39118987" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-65efcef5 elementor-widget elementor-widget-heading" data-id="65efcef5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">What’s inside?</h2></div></div><div class="elementor-element elementor-element-7ce4820d simple_text_regular elementor-widget elementor-widget-heading" data-id="7ce4820d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">A complex field with lots of moving parts and various potential applications that transcend marketing channels, without a proper ecosystem built around it, even the most comprehensive personalization tool will flounder to drive meaningful results.</span></div></div><div class="elementor-element elementor-element-6221cf68 simple_text_regular elementor-widget elementor-widget-heading" data-id="6221cf68" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">In this guide, we’ll discuss the evolving discipline of personalization and help organizations better understand the resources, processes, and cultural mindset necessary to support a successful program.</span></div></div><div class="elementor-element elementor-element-1f4aca33 simple_text_regular elementor-widget elementor-widget-heading" data-id="1f4aca33" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">• Educating an Organization on Personalization<br> • Starting Lineup of Any Successful Personalization Team<br>• The Personalization Framework Designed to Scale<br> • Step-By-Step to a Personalized Experience</span></div></div></div></div></div><div class="elementor-element elementor-element-12090005 whats_inside_right floating-register-form elementor-column elementor-col-50 elementor-inner-column" data-id="12090005" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7cc9313e form_header elementor-widget elementor-widget-heading" data-id="7cc9313e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><div style="font-family: 'mont', 'ProximaNova', sans-serif; font-weight: 600; color: #022147; font-size: 20px;">Instantly download the report</div><p style="color: #3b5170; font-weight: bold; margin: 0px auto 20px; font-size: 17px;">(No email required)</p></h3></div></div><div class="elementor-element elementor-element-1c6d5bb6 elementor-widget elementor-widget-html" data-id="1c6d5bb6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div><div class="cta_download_btn"> <a href="https://www.dynamicyield.com/files/ebooks/from-vision-to-reality.pdf" target="_blank">Open PDF (10.4 MB)</a></div></div> <span class="cta_download_footer" style="font-size: 12px; color: grey; line-height: 1.2em;"> <em>The PDF will open in a new browser window. You can also <a href="https://www.dynamicyield.com/files/ebooks/from-vision-to-reality.pdf" download="" target="_blank"> download and save the file here.</a></em> </span></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-725d53a0 preview_pages_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="725d53a0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-484307fa preview_pages_left elementor-column elementor-col-50 elementor-inner-column" data-id="484307fa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5fad52a6 elementor-widget elementor-widget-html" data-id="5fad52a6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="js__gallery-wrap book__stack-gallery"><div class="gallery gallery__bottom-left js__gallery"> <img decoding="async" width="420" class="gallery__img" src="/wp-content/uploads/2019/01/preview-page3.png" alt="Inside 1 2x"> <img decoding="async" width="420" class="gallery__img__1" src="/wp-content/uploads/2019/01/preview-page2.png" alt="Inside 1 2x"> <img decoding="async" width="420" class="gallery__img__2" src="/wp-content/uploads/2019/01/preview-page1.png" alt="Inside 2 2x"> <img decoding="async" width="420" class="gallery__img__3" src="/wp-content/uploads/2019/01/preview-page3.png" alt="Inside 3 2x"></div><div class="sp__6"></div><div class="f__center"> <span class="gallery__indicator active" data-gallery-toggle="1"></span> <span class="gallery__indicator" data-gallery-toggle="2"></span> <span class="gallery__indicator" data-gallery-toggle="3"></span></div></div></div></div></div></div></div><div class="elementor-element elementor-element-7960a1c0 preview_pages_right elementor-column elementor-col-50 elementor-inner-column" data-id="7960a1c0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7d56dd9f retina_parent elementor-widget elementor-widget-image" data-id="7d56dd9f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="471" height="429" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/discus-men-vtr-1.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6d4970dc expert_POVs_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6d4970dc" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-d819b87 elementor-column elementor-col-100 elementor-inner-column" data-id="d819b87" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-61d44eb7 elementor-widget elementor-widget-heading" data-id="61d44eb7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Includes expert POVs from the most trusted in the industry</h2></div></div><div class="elementor-element elementor-element-589c0a12 expert_POVs_logos elementor-hidden-desktop elementor-widget elementor-widget-image" data-id="589c0a12" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="235" height="88" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/logos-1.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-5717bb19 expert_POVs_logos elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image" data-id="5717bb19" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="871" height="45" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/e-partner-logos-1.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-134f212d expert_POVs_items elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="134f212d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5a704936 expert_POVs_left_item elementor-column elementor-col-50 elementor-inner-column" data-id="5a704936" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7ac2f690 center elementor-widget elementor-widget-html" data-id="7ac2f690" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2019/01/natasha-wahid.png|/wp-content/uploads/2019/01/natasha-wahid@x2.png" alt="Natasha Wahid" class="b-lazy" width="217px" height="208px" ></div></div><div class="elementor-element elementor-element-3b33f7ed simple_text_italic elementor-widget elementor-widget-heading" data-id="3b33f7ed" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">“There's a lot of noise out there about "personalization." This guide provides actionable frameworks for making personalization dreams a reality—from outlining the roles and responsibilities needed on your team, to providing a step-by-step process for personalization ideation and implementation, this guide is a super helpful tool.”</span></div></div><div class="elementor-element elementor-element-3423f4d7 elementor-widget elementor-widget-heading" data-id="3423f4d7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">– Natasha Wahid, Head of Marketing
at WiderFunnel</h3></div></div></div></div></div><div class="elementor-element elementor-element-75d45387 expert_POVs_right_item elementor-column elementor-col-50 elementor-inner-column" data-id="75d45387" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-376ffe7 center elementor-widget elementor-widget-html" data-id="376ffe7" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2019/01/steven-bakaluk.png|/wp-content/uploads/2019/01/steven-bakaluk@x2.png" alt="Steven Bakaluk" class="b-lazy" width="217px" height="208px" ></div></div><div class="elementor-element elementor-element-317ad276 simple_text_italic elementor-widget elementor-widget-heading" data-id="317ad276" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">“The leveling up of our personalization game required not only the alignment of our immediate team, but shifting the mindset of the key organizational stakeholders. We made this guide our priority, and if you want long-term success for your personalization program, you should too.”</span></div></div><div class="elementor-element elementor-element-53d0eaf7 elementor-widget elementor-widget-heading" data-id="53d0eaf7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">– Steven Bakaluk, eCommerce Manager
at Cabelas.ca</h3></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-1d729171 expert_POVs_items last elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="1d729171" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2c6cf509 elementor-column elementor-col-33 elementor-inner-column" data-id="2c6cf509" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div><div class="elementor-element elementor-element-42547bac expert_POVs_center_item elementor-column elementor-col-33 elementor-inner-column" data-id="42547bac" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4cec0ea0 center elementor-widget elementor-widget-html" data-id="4cec0ea0" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2019/01/deepak-dayanidhi.png|/wp-content/uploads/2019/01/deepak-dayanidhi@x2.png" alt="Deepak Dayanidhi" class="b-lazy" width="217px" height="208px" ></div></div><div class="elementor-element elementor-element-20d0bcb4 simple_text_italic elementor-widget elementor-widget-heading" data-id="20d0bcb4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">"We'll be using the insights from this guide and incorporating it with our currently running personalization programs. Kudos, Dynamic Yield."</span></div></div><div class="elementor-element elementor-element-19b665e5 elementor-widget elementor-widget-heading" data-id="19b665e5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">– Deepak Dayanidhi, <br>Marketing Tech Lead at Jumia</h3></div></div></div></div></div><div class="elementor-element elementor-element-77387989 elementor-column elementor-col-33 elementor-inner-column" data-id="77387989" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section><section class="elementor-element elementor-element-2583d8a0 guide_bottom_image elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2583d8a0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-64d5e0d9 elementor-column elementor-col-100 elementor-inner-column" data-id="64d5e0d9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6dc46a82 retina_parent elementor-widget elementor-widget-image" data-id="6dc46a82" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img loading="lazy" decoding="async" width="941" height="656" src="https://www.dynamicyield.com/wp-content/uploads/2019/01/pillars-vtr-1.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2370f76 guides_footer elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2370f76" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-319fa69 elementor-column elementor-col-100 elementor-top-column" data-id="319fa69" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4301cea elementor-widget elementor-widget-html" data-id="4301cea" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="footer-info"> <span>Dynamic Yield © All rights reserved.</span> <a href="/privacy-policy/" title="Site Privacy Policy" class="animlink" target="_blank">Site Privacy Policy</a>, <a href="/tos/" title="Terms of use" class="animlink" target="_blank">Terms of use</a></div><div class="footer-social-icons"> <span itemscope="" 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