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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a 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d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li 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The team uses cross-selling personalization tactics to deliver an intuitive customer experience that boosts conversion and average order value, no small feat in Argentina’s challenging economic landscape.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-233679" class="et_pb_post post-233679 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/synchrony-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/synchrony-logo-w.svg" alt='Synchrony' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/synchrony-2025/"><h2> Synchrony</h2><p>This multi-billion-dollar financial services company is recognized for the third consecutive year for its excellence in audience targeting, A/B testing, and creating personalized multi-touch experiences throughout the customer lifecycle, spanning from marketing websites to servicing and pre- and post-login environments.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-233658" class="et_pb_post post-233658 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/musti-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/musti-logo-w.svg" alt='Musti Group' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/musti-2025/"><h2> Musti Group</h2><p>Musti Group is the leading Nordic pet care specialist. It is their mission to make the life of pets and their parents easier, safer and more fun.<br /> They want to provide the customers with full experience of services – both physical and digital. They believe the end-to-end ecosystem presents a unique value proposition enhancing and strengthening sticky customer relationships and differentiating them from competitors.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-233244" class="et_pb_post post-233244 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-expert award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/deckers-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/deckers-logo-w.svg" alt='Deckers' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/deckers-2025/"><h2> Deckers</h2><p>The footwear designer and distributor is being recognized for the second time for its dramatic scaling of tailored experiences across its brands and subsequent industry-leading impact.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-232965" class="et_pb_post post-232965 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-innovator award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/kenzo-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/kenzo-logo-white.png" alt='KENZO' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/kenzo-2025/"><h2> KENZO</h2><p>This LVMH Maison is being recognized for redefining its eCommerce experience to forge a stronger and more meaningful connection between customers and the brand, setting the bar for what a personalized luxury experience can be.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-232751" class="et_pb_post post-232751 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-thought-leadership award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/warehouse-logo-w.svg" alt='The Warehouse Group' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group-2025/"><h2> The Warehouse Group</h2><p>Guided by the principle “Here for Good,” The Warehouse Group has harnessed the power of personalization to advance its mission of being New Zealand’s most convenient and customer-first retailer. With six years of using personalization to create more omnichannel-focused customer journeys and an advanced team dedicated to continuous improvement and innovation, The Warehouse Group has earned this prestigious award for the third time.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-232306" class="et_pb_post post-232306 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-thought-leadership award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/bancolombia-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/ban-logo-w.svg" alt='Bancolombia' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/bancolombia-2025/"><h2> Bancolombia</h2><p>This leading full-service financial institution, operating in Colombia, Panama, El Salvador, and Guatemala, is recognized for integrating personalization into its website and marketplaces, and for expanding its team to 20 people in just three years.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-231878" class="et_pb_post post-231878 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-innovator award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/elkjop-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/10/elk-logo-w.svg" alt='Elkjøp' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/elkjop-2025/"><h2> Elkjøp</h2><p>Elkjøp is the largest consumer electronics retailer in the Nordics, with four hundred stores in six countries. Its team’s focus on highlighting accessories within its product catalog through the experimentation with new features during the busy Black Friday shopping period (and beyond) have earned them a top spot as innovators, along with impressive results in add-to-cart rates and revenue across market deployments.</p><div class="grid_read_more_button"> Read More</div> </a></article><article id="post-231171" class="et_pb_post post-231171 awards type-awards status-publish format-standard has-post-thumbnail hentry award-type-personalization-innovator award-year-2274"> <a href="https://www.dynamicyield.com/personalization-awards/cotopaxi-2025/"> <img src="https://www.dynamicyield.com/wp-content/uploads/2024/03/cotopaxi.svg" alt='Cotopaxi' width='1080' height='675' /> </a><div class="dc_archive_header_meta"><div class="archive_author_title"> <a href="https://www.dynamicyield.com/blog/author/yuliia/" title="Posts by Dynamic Yield Marketing" rel="author">Dynamic Yield Marketing</a></div></div><div class="clearfix"></div> <a href="https://www.dynamicyield.com/personalization-awards/cotopaxi-2025/"><h2> Cotopaxi</h2><p>Cotopaxi is a sustainable outdoor apparel brand with a mission for fair fashion to move people to do good. It is recognized as a Personalization Innovator for its enhancement of product detail and listing pages through advanced recommendation strategies that tailor products based on type, features, user affinity, and more, as well as its testing of layouts, image options, product comparison modules and other helpful experiences, driving significant revenue uplift.</p><div class="grid_read_more_button"> Read More</div> </a></article><div class="no_more_posts"> No more posts to show.</div> <script>jQuery(document).ready(function() {
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src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_e827174361121b506fa5d2af3803ce01.js?ver=21.85" id="personalization-awards-inner-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
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}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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