Trusted by leaders across industries
Executive team
Ori Bauer
Chief Executive Officer
Ori has 20+ years of executive experience in both startups and large global corporations. Prior to joining Dynamic Yield, he was the Founder & CEO of Glean Health, an innovative, digital health data startup. Ori’s deep business acumen is strengthened by an extensive technology background, and over the course of his career he has led product and engineering at three startups that were acquired: Storwize (acquired by IBM), Algotec (acquired by Eastman Kodak) and most recently Dynamic Yield (acquired by McDonald’s and then Mastercard). Today, he operates as the personalization platform’s CEO, responsible for driving the next chapter of Dynamic Yield’s growth.
Oded Leiba
Chief Customer Officer
Oded has more than 20 years of experience managing high-profile client accounts, overseeing customer success, and managing a wide variety of projects, including fortune 500 accounts. He has extensive experience in building and shaping global operations departments, along with his strong record of improving client retention, delivering outstanding customer service, and increasing revenue. Before joining Dynamic Yield, Oded was the Vice President of Customer Success at Clicktale, an enterprise SaaS that focuses on analytics and provides clients insight into their customers’ online behavior.
Lilach Cohen
Chief Financial Officer
Lilach Cohen is the Chief Financial Officer at Dynamic Yield. She has an MBA in Finance and BA in Economics, with over a decade of professional experience in accounting, financial management, operations & logistics, pricing, strategic acquisitions, treasury, business control & payroll. She recently served as the Deputy Storage CFO of IBM World Wide, providing financial oversight for its multi-billion dollar business. Prior to that, she served a few years in IBM Europe, acting as the Europe & MEA Storage CFO, leading all financial and business engagements and supporting selling products at a global scale. Earlier, she managed all financial engagements with IBM Europe business partners as its EcoSystem CFO. Lilach also mentored start-up companies under the IBM accelerator program and is an active Director member at a management provident fund, Direction.
Einat Haftel
Chief Product Officer
Einat Haftel is the Chief Product Officer of Product at Dynamic Yield, responsible for leading the innovation and growth of the company’s platform business. She has 20 years of experience in Artificial Intelligence and Predictive Analytics, developing and deploying large scale data-driven software products and platforms. In her last role, Einat served as VP of Product at Informatica, an enterprise data management software company with annual revenues of >$1bn. In her tenure, she has collaborated with engineers, analysts, statisticians, product managers, and served a variety of industries from banking to retail supply chain and insurance. Einat is an enthusiastic supporter of using Machine Learning, Applied Mathematics, and other Artificial Intelligence tools to improve the efficiency and productivity of business processes and practices. Einat Haftel received her MA degree from the Hebrew University in Israel.
Ilaria Di Vito
Chief Revenue Officer
Ilaria is the Chief Revenue Officer of Mastercard Dynamic Yield, and she is responsible for driving the company’s growth following its acquisition by Mastercard. Before joining Dynamic Yield, she served as a Senior Vice President at Mastercard, holding various leadership roles both in Europe and globally. She led business development for the Data & Services division in Italy and Greece, oversaw European debit products, and most recently managed the Financial Institution segment globally.
Ilaria is passionate about developing businesses around new product ideas and leading revenue teams through execution, combining her business acumen with a strong technology and product development background. She began her career in management consulting at Bain & Company and Boston Consulting Group, and she holds a degree in Economics from Bocconi University in Milan.
Yaniv Navot
Chief Operations Officer
Yaniv leads Operations and Growth at Dynamic Yield. He joined Dynamic Yield as the first marketing hire and has built the entire marketing technology stack from the ground up as its CMO. He is a seasoned full-stack marketing and growth expert with a proven track record in driving growth in global, fast-paced, competitive markets. Yaniv brings a combination of technical fluency, creative vision, and strategic thinking to B2B marketing that is unique. Prior to joining Dynamic Yield, Yaniv spent over five years as the Head of Marketing at a reputable performance marketing agency, leading a team of marketing consultants. Yaniv holds a BA in Communication and Media.
Omer Felder
Vice President, Product Growth
Omer Felder is the VP of Product Growth at Mastercard Dynamic Yield. In his role, Omer is responsible for driving further growth across key segments and geographies through partnerships, product integrations, and strategic initiatives. He has a long history as a software executive, leading engineering and products teams at Hewlett Packard, Micro Focus, Mavenir, CyberArk, and other companies over the course of 20+ years.
What real growth looks like with personalization
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How Valamar converts travel intent into bookings with real-time context
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What makes Saks’ personalization engine a game-changer for driving 10% more conversions?
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Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce
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32% of Total Purchases from AdaptML Recommendations
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+88% Conversion Uplift with Mastercard Predictive Spend Insights
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Making Personalization a Breeze for Leading Financial Institutions
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+10.3% uplift in add-to-cart rate
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39% decrease in same-month cancellations
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16% contribution to D2C revenue from Dynamic Yield
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16% of revenue from recommendations
As featured in
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menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/about-us/">English</a></li><li><a href="https://www.dynamicyield.com/es/about-us/">Español</a></li><li><a href="https://www.dynamicyield.com/de/ueber-uns/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/propos-de-nous/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/about-us/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-230" class="post-230 page type-page status-publish hentry"><div class="entry-content"><div id="header-section" class="et_pb_section et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_dark et_pb_text_align_left"><h2>OUR MISSION</h2></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h1 style="max-width: 100%;">To help companies build amazing digital experiences with great agility and speed</h1></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><p style="max-width: 90%; margin-top: 0; font-size: 23px; line-height: 1.4em;">Personalization is the cornerstone of exceptional customer experiences. Yet, traditional approaches fall short in delivering the level of customization customers crave. As pioneers in AI-native personalization, we recognize the need for radical change. Every interaction with a customer is an opportunity to deepen the connection and foster loyalty. <b>Enter a brave new era of AI-powered hyper-personalization.</b></p></div></div></div></div><div id="sub-header-text" class="et_pb_section et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left parag-spacing"><p>Built for agility, Mastercard Dynamic Yield allows teams to build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before. With Dynamic Yield’s <a href="https://www.dynamicyield.com/experience-os/">Experience OS</a>, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.</p><p>Teams can quickly take digital experiences from concept to execution, gain operational independence by working with a single operating system, and see value faster – augmented by our <a href="https://www.dynamicyield.com/customer-success/">team of experts</a> and <a href="https://www.dynamicyield.com/ai/">scalable AI</a>.</p></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left parag-spacing"><p>Redefining personalization and experience optimization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable infrastructure. With it, companies can build their own mix of powerful personalization and experimentation capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.</p></div></div></div></div><div id="trusted-logos-section" class="et_pb_section et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center section-title"><h3>Trusted by leaders across industries</p><h3></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left desktop desktop-767"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2023/03/about-us-logos.png|/wp-content/uploads/2023/03/about-us-logos@x2.png" alt="Companies Logos" class="b-lazy" width="1080" height="115"></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left mobile mobile-767"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2023/03/about-us-logos-m.png|/wp-content/uploads/2023/03/about-us-logos-m@x2.png" alt="Companies logos" class="b-lazy"></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center link-uppercase"> <a class="button-arrow animlink" href="/clients/">Explore all customers</a></div></div></div></div><div id="executive-team" class="et_pb_section leadership-team bigger_images et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left section-title"><h3>Executive team</h3></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_team_member retina_parent et_pb_bg_layout_light clearfix"><div class="et_pb_team_member_image et-waypoint et_pb_animation_off"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2021/12/OriB.png" alt="Ori Bauer" /></div><div class="et_pb_team_member_description"><h4>Ori Bauer</h4><p class="et_pb_member_position">Chief Executive Officer</p><div class="team-desc">Ori has 20+ years of executive experience in both startups and large global corporations. Prior to joining Dynamic Yield, he was the Founder & CEO of Glean Health, an innovative, digital health data startup. Ori’s deep business acumen is strengthened by an extensive technology background, and over the course of his career he has led product and engineering at three startups that were acquired: Storwize (acquired by IBM), Algotec (acquired by Eastman Kodak) and most recently Dynamic Yield (acquired by McDonald’s and then Mastercard). Today, he operates as the personalization platform’s CEO, responsible for driving the next chapter of Dynamic Yield’s growth.</div><ul class="et_pb_member_social_links"><li><a href="https://www.linkedin.com/in/oribauer/" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul></div></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_team_member retina_parent et_pb_bg_layout_light clearfix"><div class="et_pb_team_member_image et-waypoint et_pb_animation_off"> <img decoding="async" src="/wp-content/uploads/2018/11/Oded.png" alt="Oded Leiba" /></div><div class="et_pb_team_member_description"><h4>Oded Leiba</h4><p class="et_pb_member_position">Chief Customer Officer</p><div class="team-desc">Oded has more than 20 years of experience managing high-profile client accounts, overseeing customer success, and managing a wide variety of projects, including fortune 500 accounts. He has extensive experience in building and shaping global operations departments, along with his strong record of improving client retention, delivering outstanding customer service, and increasing revenue. Before joining Dynamic Yield, Oded was the Vice President of Customer Success at Clicktale, an enterprise SaaS that focuses on analytics and provides clients insight into their customers’ online behavior.</div><ul class="et_pb_member_social_links"><li><a href="https://www.linkedin.com/in/odedleiba" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul></div></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_team_member retina_parent et_pb_bg_layout_light clearfix"><div class="et_pb_team_member_image et-waypoint et_pb_animation_off"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/04/CFO.png" alt="Lilach Cohen" /></div><div class="et_pb_team_member_description"><h4>Lilach Cohen</h4><p class="et_pb_member_position">Chief Financial Officer</p><div class="team-desc">Lilach Cohen is the Chief Financial Officer at Dynamic Yield. She has an MBA in Finance and BA in Economics, with over a decade of professional experience in accounting, financial management, operations & logistics, pricing, strategic acquisitions, treasury, business control & payroll. She recently served as the Deputy Storage CFO of IBM World Wide, providing financial oversight for its multi-billion dollar business. Prior to that, she served a few years in IBM Europe, acting as the Europe & MEA Storage CFO, leading all financial and business engagements and supporting selling products at a global scale. Earlier, she managed all financial engagements with IBM Europe business partners as its EcoSystem CFO. Lilach also mentored start-up companies under the IBM accelerator program and is an active Director member at a management provident fund, Direction.</div><ul class="et_pb_member_social_links"><li><a href="https://www.linkedin.com/in/lilach-cohen-a3054835" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul></div></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_team_member et_pb_bg_layout_light clearfix"><div class="et_pb_team_member_image et-waypoint et_pb_animation_off"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/07/einat@x2.png" alt="Einat Haftel" /></div><div class="et_pb_team_member_description"><h4>Einat Haftel</h4><p class="et_pb_member_position">Chief Product Officer</p><div class="team-desc">Einat Haftel is the Chief Product Officer of Product at Dynamic Yield, responsible for leading the innovation and growth of the company’s platform business. She has 20 years of experience in Artificial Intelligence and Predictive Analytics, developing and deploying large scale data-driven software products and platforms. In her last role, Einat served as VP of Product at Informatica, an enterprise data management software company with annual revenues of >$1bn. In her tenure, she has collaborated with engineers, analysts, statisticians, product managers, and served a variety of industries from banking to retail supply chain and insurance. Einat is an enthusiastic supporter of using Machine Learning, Applied Mathematics, and other Artificial Intelligence tools to improve the efficiency and productivity of business processes and practices. Einat Haftel received her MA degree from the Hebrew University in Israel.</div><ul class="et_pb_member_social_links"><li><a href="https://www.linkedin.com/in/einat-haftel-5115b7" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul></div></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_team_member retina_parent et_pb_bg_layout_light clearfix"><div class="et_pb_team_member_image et-waypoint et_pb_animation_off"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/10/Ilaria-Di-Vito.png" alt="Ilaria Di Vito" /></div><div class="et_pb_team_member_description"><h4>Ilaria Di Vito</h4><p class="et_pb_member_position">Chief Revenue Officer</p><div class="team-desc">Ilaria is the Chief Revenue Officer of Mastercard Dynamic Yield, and she is responsible for driving the company’s growth following its acquisition by Mastercard. Before joining Dynamic Yield, she served as a Senior Vice President at Mastercard, holding various leadership roles both in Europe and globally. She led business development for the Data & Services division in Italy and Greece, oversaw European debit products, and most recently managed the Financial Institution segment globally.</p><p>Ilaria is passionate about developing businesses around new product ideas and leading revenue teams through execution, combining her business acumen with a strong technology and product development background. She began her career in management consulting at Bain & Company and Boston Consulting Group, and she holds a degree in Economics from Bocconi University in Milan.</p></div><ul class="et_pb_member_social_links"><li><a href="https://it.linkedin.com/in/ilaria-di-vito-19718325" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul></div></div></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_team_member retina_parent et_pb_bg_layout_light clearfix"><div class="et_pb_team_member_image et-waypoint et_pb_animation_off"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/03/Yaniv.png" alt="Yaniv Navot" /></div><div class="et_pb_team_member_description"><h4>Yaniv Navot</h4><p class="et_pb_member_position">Chief Operations Officer</p><div class="team-desc">Yaniv leads Operations and Growth at Dynamic Yield. He joined Dynamic Yield as the first marketing hire and has built the entire marketing technology stack from the ground up as its CMO. He is a seasoned full-stack marketing and growth expert with a proven track record in driving growth in global, fast-paced, competitive markets. Yaniv brings a combination of technical fluency, creative vision, and strategic thinking to B2B marketing that is unique. Prior to joining Dynamic Yield, Yaniv spent over five years as the Head of Marketing at a reputable performance marketing agency, leading a team of marketing consultants. Yaniv holds a BA in Communication and Media.</div><ul class="et_pb_member_social_links"><li><a href="https://www.linkedin.com/in/yanivnavot" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul></div></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_3 et_pb_column_empty"></div><div class="et_pb_column et_pb_column_1_3"><div class="et_pb_team_member et_pb_bg_layout_light clearfix"><div class="et_pb_team_member_image et-waypoint et_pb_animation_off"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/04/Omer.png" alt="Omer Felder" /></div><div class="et_pb_team_member_description"><h4>Omer Felder</h4><p class="et_pb_member_position">Vice President, Product Growth</p><div class="team-desc">Omer Felder is the VP of Product Growth at Mastercard Dynamic Yield. In his role, Omer is responsible for driving further growth across key segments and geographies through partnerships, product integrations, and strategic initiatives. He has a long history as a software executive, leading engineering and products teams at Hewlett Packard, Micro Focus, Mavenir, CyberArk, and other companies over the course of 20+ years.</div><ul class="et_pb_member_social_links"><li><a href="https://www.linkedin.com/in/omerfelder/" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul></div></div></div><div class="et_pb_column et_pb_column_1_3 et_pb_column_empty"></div></div></div><div id="case-studies-section" class="et_pb_section post_slider_row test_posts_carousel select-clients-carousel et_section_regular" style='background-color:#ffffff;background-image:url(/wp-content/uploads/2018/11/gray-wave-bg.svg);'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center section-title"><h3>What real growth looks like with personalization</h3></div><div id="case-studies-carousel" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><div class="posts_carousel"><ul id="posts_carousel"><li class="243971"><a href="https://www.dynamicyield.com/case-studies/valamar/"><img decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2026/02/mc-cm-valmar-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">How Valamar converts travel intent into bookings with real-time context</div></li><li class="243414"><a href="https://www.dynamicyield.com/case-studies/saks-fifth-avenue/"><img decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/11/mc-cm-saks-5thave-excerpt-544x672_v2.jpg" width="281" height="347" /></a><div class="grid_title">What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</div></li><li class="242646"><a href="https://www.dynamicyield.com/case-studies/bergzeit/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/09/mc-cm-bergzeit-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</div></li><li class="237681"><a href="https://www.dynamicyield.com/case-studies/leroymerlin/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/01/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">32% of Total Purchases from AdaptML Recommendations</div></li><li class="230927"><a href="https://www.dynamicyield.com/case-studies/signet/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/10/signet-new-library-thumbnail.jpg" width="281" height="347" /></a><div class="grid_title">+88% Conversion Uplift with Mastercard Predictive Spend Insights</div></li><li class="224233"><a href="https://www.dynamicyield.com/case-studies/personalization-breeze/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/07/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">Making Personalization a Breeze for Leading Financial Institutions</div></li><li class="221699"><a href="https://www.dynamicyield.com/case-studies/tui/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/06/tui-library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">+10.3% uplift in add-to-cart rate</div></li><li class="215474"><a href="https://www.dynamicyield.com/case-studies/sky/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-2.png" width="281" height="347" /></a><div class="grid_title">39% decrease in same-month cancellations</div></li><li class="215658"><a href="https://www.dynamicyield.com/case-studies/electrolux/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png" width="281" height="347" /></a><div class="grid_title">16% contribution to D2C revenue from Dynamic Yield</div></li><li class="215340"><a href="https://www.dynamicyield.com/case-studies/on/"><img loading="lazy" decoding="async" class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">16% of revenue from recommendations</div></li></ul></div><script type="text/javascript">$=jQuery.noConflict();
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