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}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template page-template-page-template-blank page-template-page-template-blank-php page page-id-191367 page-child parent-pageid-13812 wp-featherlight-captions et_fixed_nav et_pb_pagebuilder_layout et_right_sidebar unknown et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-191367 default_header lp_201602 xp-roundtable-ep3"><div id="page-container"><div id="main-content"><article id="post-191367" class="post-191367 page type-page status-publish hentry category-webinars"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="191367" class="elementor elementor-191367" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-5a80a94c webinar_lp_page_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="5a80a94c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3006cfe5 elementor-column elementor-col-100 elementor-top-column" data-id="3006cfe5" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-30baacbe header_logo elementor-widget elementor-widget-html" data-id="30baacbe" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/"><img decoding="async" src="/wp-content/uploads/2021/06/talks-logo-white.svg"/></a></div></div><div class="elementor-element elementor-element-67c3575a header_title elementor-widget elementor-widget-text-editor" data-id="67c3575a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><h1>Talking Personalization Strategy with Ocado: How to Streamline the Shopping Experience and Turn Customers into Brand Advocates</h1></div></div></div><div class="elementor-element elementor-element-5c22ca48 header_sub_title elementor-widget elementor-widget-text-editor" data-id="5c22ca48" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p> </p><p> </p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-50887279 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="50887279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7bd2ed7 webinar_lp_page_main elementor-column elementor-col-100 elementor-top-column" data-id="7bd2ed7" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-49679451 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="49679451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b9d4ecb main_webinar elementor-column elementor-col-50 elementor-inner-column" data-id="4b9d4ecb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2384ea39 elementor-widget elementor-widget-heading" data-id="2384ea39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">About the Talk:</h2></div></div><div class="elementor-element elementor-element-3b8ce80 elementor-widget elementor-widget-text-editor" data-id="3b8ce80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>In today’s market, the cost of paid advertising continues to rise and the results are increasingly difficult to predict. When facing these challenges, focusing on retention is key to driving long term business value. With accurate customer data already at your fingertips, it’s time to get to know the customers you already have and make sure you provide them with the personalized experiences they deserve.</p><p>In this talk, Paul Wilkins, Co-founder and Director of Strategy at Conversio, Matthew Wilson, Optimization Lead from Ocado and Liz Powell, Senior CSM at Mastercard Dynamic Yield came together to discuss how Ocado’s personalization strategy makes shopping effortless and turns buyers into brand advocates.</p></div></div></div><div class="elementor-element elementor-element-6f5f1888 tune_in_ul elementor-widget elementor-widget-text-editor" data-id="6f5f1888" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><strong>Tune in to learn:</strong></p><ul><li>The importance of understanding your existing customers’ needs</li><li>How to identify the “sweet spot” that turns occasional shoppers into loyal customers</li><li>Gamification of customer experience and reward programs in the grocery market</li><li>Examples of high-performing customer engagement tactics with proven success at Ocado</li></ul></div></div></div></div></div></div><div class="elementor-element elementor-element-597e7b06 main_speakers elementor-column elementor-col-50 elementor-inner-column" data-id="597e7b06" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7f50d9f elementor-widget elementor-widget-heading" data-id="7f50d9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Meet our speakers:</h2></div></div><div class="elementor-element elementor-element-6c7c6b7f elementor-widget elementor-widget-html" data-id="6c7c6b7f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2023/03/liz.png" alt="Liz Powell, Sr. Customer Success Manager at Dynamic Yield" /></span><p><strong>Liz Powell, Sr. Customer Success Manager at Dynamic Yield</strong></p></div></div></div><div class="elementor-element elementor-element-31aff7d0 elementor-widget elementor-widget-text-editor" data-id="31aff7d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Liz has nearly 9 years experience in helping customers drive value from SaaS products, as well as several forays client-side.</p></div></div></div><div class="elementor-element elementor-element-45fb8fd speakers_divider elementor-widget elementor-widget-html" data-id="45fb8fd" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-0883dbd elementor-widget elementor-widget-html" data-id="0883dbd" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2023/03/paul.png" alt="Paul Wilkins, Co-founder & Director of Strategy at Conversio" /></span><p><strong>Paul Wilkins, Co-founder & Director of Strategy at Conversio</strong></p></div></div></div><div class="elementor-element elementor-element-d68668b elementor-widget elementor-widget-text-editor" data-id="d68668b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Paul has over 16 years of experience in eCommerce including in retail, travel and MarTech. In 2014 he co-founded the agency, Conversio to help eCommerce businesses grow through data, insight, and continuous optimisation. Paul is passionate about the power of experimentation and the impact it can have on the customer experience.</p></div></div></div><div class="elementor-element elementor-element-07672bc speakers_divider elementor-widget elementor-widget-html" data-id="07672bc" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><hr/></div></div><div class="elementor-element elementor-element-0a7724f elementor-widget elementor-widget-html" data-id="0a7724f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="speaker_row"> <span class="speakers_thumbnail"><img decoding="async" class="retina_image" src="/wp-content/uploads/2023/03/matt.png" alt="Matt Wilson, Digital Development Manager at Ocado Retail" /></span><p><strong>Matt Wilson, Digital Development Manager at Ocado Retail</strong></p></div></div></div><div class="elementor-element elementor-element-fff3e6a elementor-widget elementor-widget-text-editor" data-id="fff3e6a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Matt has over a decade’s worth of experience working in eCommerce. Over the last 6 years, he’s been focusing on optimisation across a range of different industries including technology, insurance and most recently grocery. At Ocado he works closely with his team to identify customer issues and testing solutions to continuously improve their experiences.</p></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-20680c6c elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="20680c6c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-15fb9b1c elementor-column elementor-col-100 elementor-inner-column" data-id="15fb9b1c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-73e22184 wistia_video elementor-widget elementor-widget-html" data-id="73e22184" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="https://fast.wistia.com/embed/medias/3b1xztg3to.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_3b1xztg3to videoFoam=true" style="height:100%;position:relative;width:100%"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"><img decoding="async" src="https://fast.wistia.com/embed/medias/3b1xztg3to/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /></div></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div> <style>div#footer-top {
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