<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "15 Great Quotes That Will Inspire You to Start Optimizing",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :15-quotes",
"pageURL": "https://www.dynamicyield.com/article/15-quotes/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/article/15-quotes/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/article/15-quotes/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>15 Great Quotes That Will Inspire You to Start Optimizing</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Brands, leaders, and practitioners see the positive effects of personalization, and many have shared valuable insights about the industry." /><link rel="canonical" href="https://www.dynamicyield.com/article/15-quotes/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="15 Great Quotes That Will Inspire You to Start Optimizing" /><meta property="og:description" content="Brands, leaders, and practitioners see the positive effects of personalization, and many have shared valuable insights about the industry." /><meta property="og:url" content="https://www.dynamicyield.com/article/15-quotes/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2024-04-02T16:46:30+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2014/06/quotes.jpg" /><meta property="og:image:width" content="695" /><meta property="og:image:height" content="280" /><meta property="og:image:type" content="image/jpeg" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="3 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Leah Retta" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/article/15-quotes/","url":"https://www.dynamicyield.com/article/15-quotes/","name":"15 Great Quotes That Will Inspire You to Start Optimizing","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"primaryImageOfPage":{"@id":"https://www.dynamicyield.com/article/15-quotes/#primaryimage"},"image":{"@id":"https://www.dynamicyield.com/article/15-quotes/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2014/06/quotes.jpg","datePublished":"2014-06-16T04:00:00+00:00","dateModified":"2024-04-02T16:46:30+00:00","description":"Brands, leaders, and practitioners see the positive effects of personalization, and many have shared valuable insights about the industry.","breadcrumb":{"@id":"https://www.dynamicyield.com/article/15-quotes/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/article/15-quotes/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/article/15-quotes/#primaryimage","url":"https://www.dynamicyield.com/wp-content/uploads/2014/06/quotes.jpg","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2014/06/quotes.jpg","width":695,"height":280,"caption":"Quotes"},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/article/15-quotes/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https://www.dynamicyield.com/article/"},{"@type":"ListItem","position":3,"name":"15 Great Quotes That Will Inspire You to Start Optimizing"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel='dns-prefetch' href='//pages.dynamicyield.com' /><link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » 15 Great Quotes That Will Inspire You to Start Optimizing Comments Feed" href="https://www.dynamicyield.com/article/15-quotes/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020420' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='ctt-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1d1b2f761cf3768f427cdc5c4c2544b.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='inline-tweet-sharer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_daa32ca85e114a0c6e5d1432c89237f3.css?ver=2.6.4' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='select2-css' href='https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.6-rc.0/css/select2.min.css' type='text/css' media='all' /><link rel='stylesheet' id='post-checklist-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ede7f9aa4d78ac997ea5e48f5d511400.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='post-event-cards-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d02c1d48c2c1fde18d405f087a0fe833.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-reset-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='learning-center-general-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_73dd3b78cf6e21c28be39db6740774b1.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='article-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_e1d850b2d8d6fd6331ad74bd35ddde51.css?ver=1772209208' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_dbdab0f35217f6041eb7e2028dc94ba4.js?ver=2.6.4" id="inline-tweet-sharer-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <script type="text/javascript" src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js?ver=21.85" id="mkto-form-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_db6be3b57dba139e789fec1a78186c8e.js?ver=21.85" id="learning-center-js-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=1939' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Farticle%2F15-quotes%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Farticle%2F15-quotes%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
var addEvent = function(evt, handler) {
if (window.addEventListener) {
document.addEventListener(evt, handler, false);
} else if (window.attachEvent) {
document.attachEvent('on' + evt, handler);
}
};
var removeEvent = function(evt, handler) {
if (window.removeEventListener) {
document.removeEventListener(evt, handler, false);
} else if (window.detachEvent) {
document.detachEvent('on' + evt, handler);
}
};
var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
var logHuman = function() {
if (window.wfLogHumanRan) { return; }
window.wfLogHumanRan = true;
var wfscr = document.createElement('script');
wfscr.type = 'text/javascript';
wfscr.async = true;
wfscr.src = url + '&r=' + Math.random();
(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
for (var i = 0; i < evts.length; i++) {
removeEvent(evts[i], logHuman);
}
};
for (var i = 0; i < evts.length; i++) {
addEvent(evts[i], logHuman);
}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=C7DFD7F9365D515F7C4180BECCCD79C5');</script>
<script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"article","pagePostType2":"single-article","pagePostAuthor":"Leah Retta","pagePostDate":"June 16, 2014","pagePostDateYear":"2014","pagePostDateMonth":"06","pagePostDateDay":"16","pagePostDateDayName":"Monday","pagePostDateHour":"00","pagePostDateMinute":"00","pagePostDateIso":"2014-06-16T00:00:00-04:00","pagePostDateUnix":1402876800};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /><link rel="amphtml" href="https://www.dynamicyield.com/article/15-quotes/amp/"></head><body class="article-template-default single single-article postid-1939 wp-featherlight-captions et_fixed_nav osx et_right_sidebar chrome et_includes_sidebar elementor-default default_header learning-center"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="logo-combined"> <a href="https://www.dynamicyield.com/learn"
title="XP Squared"><svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path d="M8968.651,4606.571a49.057,49.057,0,0,0-6.159,6.344q-1.263,1.485-2.782,3.339t-3.079,3.71q-1.559,1.856-2.969,3.6t-2.522,3.079q.3.445,1.261,1.781t2.227,3.19q1.26,1.856,2.745,3.97t2.856,4.044q1.373,1.931,2.486,3.488t1.633,2.375q1.484,2.153,2.708,3.858a25.747,25.747,0,0,0,2.411,2.931,12.808,12.808,0,0,0,2.449,2,7.254,7.254,0,0,0,2.819,1v.742h-24.041v-.742q1.039-.147,2.226-.333a12.155,12.155,0,0,0,2.227-.557,4.522,4.522,0,0,0,1.706-1.039,2.31,2.31,0,0,0,.668-1.707,6.3,6.3,0,0,0-.965-2.783q-.964-1.743-2.226-3.673-1.708-2.672-3.9-5.825t-5.009-7.086q-1.188,1.411-2.6,3.116t-2.819,3.451q-1.411,1.744-2.708,3.376t-2.189,2.894a32.577,32.577,0,0,0-1.854,2.968,5.867,5.867,0,0,0-.816,2.82,2.706,2.706,0,0,0,.668,1.818,5.342,5.342,0,0,0,1.707,1.3,10.711,10.711,0,0,0,2.226.816,21.722,21.722,0,0,0,2.226.445v.742H8919.6v-.742a18.531,18.531,0,0,0,6.158-3.228,45.326,45.326,0,0,0,6.53-6.2q1.112-1.261,2.745-3.228t3.413-4.081q1.783-2.115,3.414-4.118t2.745-3.339q-.445-.593-2.04-2.856t-3.6-5.083q-2-2.819-3.97-5.6t-3.153-4.415q-1.559-2.152-2.782-3.784a26.076,26.076,0,0,0-2.375-2.782,12.747,12.747,0,0,0-2.449-1.93,13.428,13.428,0,0,0-3-1.3v-.742h24.189v.742q-.965.075-2.227.3a14.111,14.111,0,0,0-2.3.593,5.268,5.268,0,0,0-1.78,1.039,2.194,2.194,0,0,0-.743,1.707,5.789,5.789,0,0,0,1.039,2.746q1.039,1.708,2.374,3.636l3.785,5.454q1.928,2.782,4.675,6.715,2.449-2.818,5.009-6.159t4.488-5.787a31.259,31.259,0,0,0,1.93-2.968,6.278,6.278,0,0,0,1.039-2.968,2.5,2.5,0,0,0-.705-1.781,6.393,6.393,0,0,0-1.707-1.262,10.075,10.075,0,0,0-2.188-.816q-1.188-.3-2.152-.445v-.742h19.367v.742A15.309,15.309,0,0,0,8968.651,4606.571Z" transform="translate(-8919.604 -4602.453)"/> <path d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg></a> <a href="https://www.dynamicyield.com/"
title="Dynamic Yield"><svg xmlns="http://www.w3.org/2000/svg" width="112" height="14.15" viewBox="0 0 112 14.15"> <g> <path d="M8919.6,5180.139v-10.982h1.729v4.505a2.662,2.662,0,0,1,2.321-1.107c2.214,0,3.412,1.684,3.412,3.853,0,2.23-1.32,3.914-3.473,3.914a2.538,2.538,0,0,1-2.276-1.168v.986Zm3.7-6.021a2.035,2.035,0,0,0-1.987,2.305,2.071,2.071,0,0,0,1.987,2.336c1.153,0,1.986-.88,1.986-2.336S8924.473,5174.118,8923.3,5174.118Z" transform="translate(-8919.604 -5168.976)"/> <path d="M8990.422,5213.118l1.774-3.868-3.154-6.507h1.987l2.124,4.672,1.986-4.672h1.866l-4.7,10.375Z" transform="translate(-8981.609 -5198.966)"/> <path d="M9105.4,5178.79c0,.5.031,1.046.061,1.35h-1.926a5.038,5.038,0,0,1-.076-.864,2.34,2.34,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.238,2.238,0,0,1,2.109.925v-4.263h1.986Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.849,1.849,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9078.662 -5168.976)"/> <path d="M9178.639,5212.441l1.76-3.884-3.17-6.522h2.26l1.987,4.369,1.835-4.369h2.154l-4.687,10.406Z" transform="translate(-9149.652 -5198.333)"/> <path d="M9264.135,5207.852h-2.019v-7.462h1.958v.925a2.476,2.476,0,0,1,2.153-1.123c1.851,0,2.7,1.32,2.7,2.958v4.7h-2.019V5203.5a1.312,1.312,0,0,0-1.38-1.486,1.4,1.4,0,0,0-1.395,1.547Z" transform="translate(-9225.454 -5196.688)"/> <path d="M9339.31,5203.306l1.835-.272c.425-.061.562-.274.562-.531,0-.531-.409-.971-1.259-.971a1.325,1.325,0,0,0-1.427,1.213l-1.79-.379a2.969,2.969,0,0,1,3.2-2.458c2.366,0,3.247,1.335,3.247,2.836v3.671a8.454,8.454,0,0,0,.09,1.183h-1.851a5.105,5.105,0,0,1-.076-.9,2.494,2.494,0,0,1-2.2,1.107,2.357,2.357,0,0,1-2.563-2.246A2.3,2.3,0,0,1,9339.31,5203.306Zm2.4,1.274v-.334l-1.685.258a.942.942,0,0,0-.925.94.876.876,0,0,0,.971.864A1.516,1.516,0,0,0,9341.706,5204.581Z" transform="translate(-9292.393 -5196.435)"/> <path d="M9414.173,5207.726v-7.463h1.927v.91a2.565,2.565,0,0,1,2.185-1.123,2.308,2.308,0,0,1,2.214,1.244,2.76,2.76,0,0,1,5.066,1.592v4.839h-1.956V5203.3a1.245,1.245,0,0,0-1.32-1.411,1.372,1.372,0,0,0-1.381,1.472v4.369h-2V5203.3a1.252,1.252,0,0,0-1.319-1.411,1.366,1.366,0,0,0-1.4,1.472v4.369Z" transform="translate(-9361.234 -5196.561)"/> <path d="M9535.157,5167.457a1.244,1.244,0,1,1-1.243,1.259A1.243,1.243,0,0,1,9535.157,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9468.158 -5167.457)"/> <path d="M9568.379,5203.868a1.921,1.921,0,0,0,1.91,2.108,1.707,1.707,0,0,0,1.715-1.259l1.775.592a3.466,3.466,0,0,1-3.49,2.518,3.861,3.861,0,0,1-3.928-3.959,3.821,3.821,0,0,1,3.867-3.959,3.42,3.42,0,0,1,3.506,2.519l-1.807.607a1.626,1.626,0,0,0-1.652-1.26A1.9,1.9,0,0,0,9568.379,5203.868Z" transform="translate(-9497.133 -5196.435)"/> <path d="M9669.8,5212.441l1.761-3.884-3.171-6.522h2.26l1.987,4.369,1.836-4.369h2.153l-4.687,10.406Z" transform="translate(-9588.244 -5198.333)"/> <path d="M9752.258,5167.457a1.244,1.244,0,1,1-1.244,1.259A1.244,1.244,0,0,1,9752.258,5167.457Zm-1,11.165v-7.463h2.018v7.463Z" transform="translate(-9662.02 -5167.457)"/> <path d="M9790.711,5205.46a3.36,3.36,0,0,1-3.4,2.366,3.966,3.966,0,0,1-.182-7.918c2.3,0,3.687,1.472,3.687,3.868,0,.289-.031.592-.031.622h-5.34a1.818,1.818,0,0,0,1.881,1.7,1.647,1.647,0,0,0,1.7-1.137Zm-1.881-2.442a1.5,1.5,0,0,0-1.668-1.472,1.615,1.615,0,0,0-1.669,1.472Z" transform="translate(-9690.994 -5196.435)"/> <path d="M9863.529,5180.139v-10.982h2.016v10.982Z" transform="translate(-9762.492 -5168.976)"/> <path d="M9901.386,5178.79c0,.5.03,1.046.061,1.35h-1.927a5.163,5.163,0,0,1-.075-.864,2.341,2.341,0,0,1-2.094,1.046,3.926,3.926,0,0,1-.061-7.827,2.234,2.234,0,0,1,2.108.925v-4.263h1.987Zm-3.793-.272a1.9,1.9,0,0,0,1.836-2.14,1.85,1.85,0,0,0-1.836-2.078,2.127,2.127,0,0,0,0,4.217Z" transform="translate(-9789.442 -5168.976)"/> </g> </svg></a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li class="top-link menu-item menu-item-type-post_type menu-item-object-page menu-item-home" data-content="discover-dynamic-yield" title=""> <a href="https://www.dynamicyield.com/">Discover Dynamic Yield</a></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="xp2-newsletter" title=""> <a href="https://www.dynamicyield.com/newsletter/"><span class="button-arrow">XP<sup>2</sup> Newsletter</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/article/15-quotes/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a href="#" data-toggle="modal" data-target="#lc-subscription"
class="btn-desktop-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="btn-mobile-only pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="lc-subscription" class="modal lc-subscription-popup" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="lcSubscriptionModal"><div class="lc-container"><div class="lc-subscription-block"> <span class="lc-close-subscription-popup" data-dismiss="modal" aria-label="close"><i class="fa fa-close"></i></span><div class="lc-subscription-form-block lc-subscription-inner"><div class="lc-subscription-title-wrap"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><div class="lc-privacy">You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="lc-container"><div id="content-area"><header class="article-sticky-header"><div class="lc-header-container lc-flex"><div class="lc-header-logo"> <a href="https://www.dynamicyield.com/learn" title="XP Squared" class="xp-logo-container"> <svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path d="M8968.651,4606.571a49.057,49.057,0,0,0-6.159,6.344q-1.263,1.485-2.782,3.339t-3.079,3.71q-1.559,1.856-2.969,3.6t-2.522,3.079q.3.445,1.261,1.781t2.227,3.19q1.26,1.856,2.745,3.97t2.856,4.044q1.373,1.931,2.486,3.488t1.633,2.375q1.484,2.153,2.708,3.858a25.747,25.747,0,0,0,2.411,2.931,12.808,12.808,0,0,0,2.449,2,7.254,7.254,0,0,0,2.819,1v.742h-24.041v-.742q1.039-.147,2.226-.333a12.155,12.155,0,0,0,2.227-.557,4.522,4.522,0,0,0,1.706-1.039,2.31,2.31,0,0,0,.668-1.707,6.3,6.3,0,0,0-.965-2.783q-.964-1.743-2.226-3.673-1.708-2.672-3.9-5.825t-5.009-7.086q-1.188,1.411-2.6,3.116t-2.819,3.451q-1.411,1.744-2.708,3.376t-2.189,2.894a32.577,32.577,0,0,0-1.854,2.968,5.867,5.867,0,0,0-.816,2.82,2.706,2.706,0,0,0,.668,1.818,5.342,5.342,0,0,0,1.707,1.3,10.711,10.711,0,0,0,2.226.816,21.722,21.722,0,0,0,2.226.445v.742H8919.6v-.742a18.531,18.531,0,0,0,6.158-3.228,45.326,45.326,0,0,0,6.53-6.2q1.112-1.261,2.745-3.228t3.413-4.081q1.783-2.115,3.414-4.118t2.745-3.339q-.445-.593-2.04-2.856t-3.6-5.083q-2-2.819-3.97-5.6t-3.153-4.415q-1.559-2.152-2.782-3.784a26.076,26.076,0,0,0-2.375-2.782,12.747,12.747,0,0,0-2.449-1.93,13.428,13.428,0,0,0-3-1.3v-.742h24.189v.742q-.965.075-2.227.3a14.111,14.111,0,0,0-2.3.593,5.268,5.268,0,0,0-1.78,1.039,2.194,2.194,0,0,0-.743,1.707,5.789,5.789,0,0,0,1.039,2.746q1.039,1.708,2.374,3.636l3.785,5.454q1.928,2.782,4.675,6.715,2.449-2.818,5.009-6.159t4.488-5.787a31.259,31.259,0,0,0,1.93-2.968,6.278,6.278,0,0,0,1.039-2.968,2.5,2.5,0,0,0-.705-1.781,6.393,6.393,0,0,0-1.707-1.262,10.075,10.075,0,0,0-2.188-.816q-1.188-.3-2.152-.445v-.742h19.367v.742A15.309,15.309,0,0,0,8968.651,4606.571Z" transform="translate(-8919.604 -4602.453)"/> <path d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg> </a></div><div class="lc-header-title"> 15 Great Quotes That Will Inspire You to Start Optimizing</div><div class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path d="M460.1990662,230.0995331C460.1990662,103.0190277,357.1800232,0,230.0995331,0S0,103.0190277,0,230.0995331C0,338.011261,74.2903519,428.5578003,174.5126801,453.4230957V300.4146423H127.064209v-70.3151093h47.4484711v-30.2983704c0-78.3184433,35.4433594-114.619339,112.3326569-114.619339c14.5774536,0,39.730896,2.8583221,50.020874,5.7166443v63.7409363c-5.4308167-0.5716553-14.8633118-0.8574677-26.58255-0.8574677c-37.7300415,0-52.3075867,14.2916718-52.3075867,51.4501038v24.8674927h75.158783l-12.9122009,70.3151093h-62.246582v158.0991821C371.9082336,444.7527161,460.1990662,347.742981,460.1990662,230.0995331z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Share on Linkedin" class="icon" onclick="window.open( 'https://www.linkedin.com/shareArticle?mini=true&url=' + encodeURIComponent(document.location.href)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Tweet" class="icon" onclick="window.open('https://twitter.com/intent/tweet?text=' + encodeURIComponent(document.title) + ':%20' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-1939" class="et_pb_post post-1939 article type-article status-publish has-post-thumbnail hentry article-category-testing-optimization article-industry-agnostic article-tags-customer-experience-management article-function-bi-analytics article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-thought-leadership"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/testing-optimization/ ">A/B Testing & Optimization</a></div><h1 class="article-title">15 Great Quotes That Will Inspire You to Start Optimizing</h1><h2 class="article-excerpt">Brands, leaders, and practitioners from all walks of life see the positive effects of personalization, and many have shared valuable insights about the industry, as well as the notable impact they've witnessed in their own work.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/LeahRetta-81.png" alt="Leah Retta" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div><div class="article-author-title-text"> Content Writer</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p><a href="https://www.dynamicyield.com/article/experience-optimization/">Experience optimization</a> and <a href="https://www.dynamicyield.com/article/personalization-guide/">personalization</a> are all around us, from how we shop online to how our favorite playlists are curated. Brands, leaders, and practitioners from all walks of life see the positive effects of personalization, and many have shared valuable insights about the industry, as well as the notable impact they’ve witnessed in their own work. We’ve compiled a collection of quotes that have inspired and validated our day-to-day, and we hope you’ll enjoy enjoy and find them as inspiring as we did! <span id="more-1939"></span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“Consumers are expecting personalized experiences; they expect that Sephora knows who they are and not just that they recognize them when they are online, but wherever they are interacting with Sephora.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Mary Beth Laughton, evp of U.S. omnichannel retail at Sephora.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“I am fascinated with the idea of the brand becoming a platform, not just for self-expression, but to create uniquely bespoke products in a one-to-one relationship that helps them feel empowered and strong and able to express.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">John R. Hoke III, Nike’s chief design officer.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“It’s 100 percent about the consumer experience and cultivating inimitable customer experiences. Whether it’s about blending online with the in-store experience or creating new virtual try-on experiences, we want to be best in class.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Kimberly Saxton, vp of global IT operations and strategy at Estée Lauder Companies.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“Data…allows us to really customize how we talk to customers. That’s going to be a hallmark of where we go next in our marketing, communication strategy and our loyalty strategy.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Dan Wegiel, Chief Growth and Strategy Officer at Panera Bread.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“Digital personalizations are no longer merely an option, they’re a necessity.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Jim Cramer, host of CNBC’s <em>Mad Money</em>.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“Using AI to enhance education and personalize information flow has enormous potential. Schools can learn a lot from the Netflix model of learning.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Rob Lipps, EVP at Sonic Foundry.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“If the first 10 years for us was about fixing the consumer experience, the next 10 years is about an equal amount of focus on making sure that the music industry sees the same transformation that the consumer side has seen.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Spotify founder and CEO Daniel Ek</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“Now, with A.I., that means that even mass-market brands can practice ‘market of one.’”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Ian Rogers, chief digital officer at LVMH Moët Hennessy</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“When you’re able to partner with key merchants, you’re able to deliver a level of personalization [to consumers].”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Mary Hines, managing director of customer engagement and innovation at Citi.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“The ability to process, monitor and analyze information in real-time so that consumers are provided with contextualized and highly personalized pricing-based offers is a commerce imperative.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Bill Waid, GM at data analytics firm FICO<br /> </span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“We are now personalizing [the robo advisory experience] based on individual customers [and] how they answer questions. You can see that being fine-tuned and getting to the point of deep personalization. That is the holy grail.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Ram Subramaniam, President of Brokerage Service at Fidelity.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“While you may be unable to control your users’ mindset, you can anticipate it, and make sure that your UX caters to it.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Jonathan Cherki, Founder and CEO of ContentSquare</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“Every customer has a highly unique perspective and a personal view on their beauty. We should be able to provide her [with] a lot of tools that are personalized across all channels. That’s our goal, to be able to make her experience better as well as find a perfect fit for her needs.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Raghu Sagi, Chief Engineering Officer at Sephora.</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“Just like restaurants trying to cater to each customer’s individual taste, online retailers should optimize their site to give visitors an immersive, individualized experience.</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;"> Albert Liu, Senior Digital Experience Strategist at Corra</span></p><div class="blog-box" style="width: 100% !important; max-width: 665px !important; padding-top: 15px; margin-bottom: 5px;">“With 5+ experiments that can support it, a customer theory then becomes a key insight.”</div><p style="text-align: right;"><span style="color: gray; font-size: 12px; text-align: right;">Brooks Bell, Founder and CEO of Brooks Bell</span></p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/customer-experience-management/">Customer Experience Management</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></section><div class="container"><div class="articles-popular-wrapper"><h3>Most Popular in <span>A/B Testing & Optimization</span></h3><div class="lc-flex articles-popular-block"><a href="https://www.dynamicyield.com/article/website-navigation-examples/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2020/10/website-navigation-blog.png" width="255" height="103" alt="" class="crp_thumb"></span><strong>High-impact eCommerce navigation optimization ideas to improve product discovery</strong></a><a href="https://www.dynamicyield.com/article/online-visual-merchandising-tactics/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2019/04/DY-eCommerce-Blog-795x320.jpg" width="255" height="103" alt="" class="crp_thumb"></span><strong>eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online</strong></a><a href="https://www.dynamicyield.com/article/50-ecommerce-segmentation-recipes/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/recipes_blog.jpg" width="255" height="103" alt="" class="crp_thumb"></span><strong>50 eCommerce segmentation recipes you can start using today</strong></a><a href="https://www.dynamicyield.com/article/integrate-generative-ai-personalization-workflow/"><span class="article-popular-img-wrap"><img src="https://www.dynamicyield.com/wp-content/uploads/2024/06/dynamic-voices-harry-795x320-1.png" width="255" height="103" alt="" class="crp_thumb"></span><strong>Unlocking Gen AI's Potential: 3 Essential Strategies for Personalization Success</strong></a></div></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"> <a href="https://www.dynamicyield.com/" class="dy-footer-logo"> <img src="/wp-content/uploads/2025/09/ma_symbol.svg" alt="Dynamic Yield footer logo" width="100" height="66"> </a><h4>Make hyper-personalization a reality</h4><p>Trusted by 450+ forward-thinking enterprise businesses:</p><div class="footer-clients retina_parent"> <img src="/wp-content/uploads/2023/08/customer-logos-footer.png" alt="DY Clients" width="498" height="123"></div><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/article/15-quotes/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020420" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020420" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/comment-reply.min.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"6133b77f5f","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.5/js/select2.min.js" id="select2-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6ee6e48031ef5dddfe05a9f11136201f.js" id="post-checklist-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_5113be2479418a077e699b1647e0adef.js" id="post-event-cards-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_17babe2fc54117766e24bd50889c6577.js?ver=1772209208" id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.570 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-27 11:20:08 -->
<!-- super cache -->