<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8) ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
window.gtag = function() { dataLayer.push(arguments); }
window.gtag('consent', 'default', {
ad_storage: 'denied',
ad_user_data: 'denied',
ad_personalization: 'denied',
analytics_storage: 'denied',
functionality_storage: 'denied',
personalization_storage: 'denied',
security_storage: 'granted', // Only this is granted by default
});</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script> <script data-cfasync="false" async>// Init the adobeDataLayer array
var adobeDataLayer = adobeDataLayer || [];
// Only when the API is ready
function adobeWaitForDY() {
if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
var zi_data = localStorage.getItem('ZoomInfoData'),
ada_page_info = {
"pageName": "Dynamic Yield for Gaming",
"siteName": "Mastercard Dynamic Yield",
"pageTitle": "en_US :gaming",
"pageURL": "https://www.dynamicyield.com/gaming/",
"country": "US",
"language": "en",
"dyID": DY.dyid,
"userStatus": "Guest"
};
// Detect the hierarchy and
// site sections based on the URL slugs
var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');
if(current_pathname) {
var current_sitesections = current_pathname.split('/'),
current_hierarchy = current_sitesections.map(function(segment) {
return segment.split(/[-_]/).map(function(word) {
return word.charAt(0).toUpperCase() + word.slice(1);
})
.join(' ');
});
// Site section 1
if(current_sitesections[0]) {
ada_page_info.siteSection1 = current_sitesections[0];
}
// Site section 2
if(current_sitesections[1]) {
ada_page_info.siteSection2 = current_sitesections[1];
}
// Hierarchy
ada_page_info.hierarchy = current_hierarchy.join('|');
}
// Push the ZI params as well
if(zi_data) {
zi_data = JSON.parse(zi_data);
if(zi_data.name) {
ada_page_info.ziCompany = zi_data.name;
}
if(zi_data.domain) {
ada_page_info.ziDomain = zi_data.domain;
}
if(zi_data.employeesrange) {
ada_page_info.ziEmployees = zi_data.employeesrange;
}
if(zi_data.industry) {
ada_page_info.ziIndustry = zi_data.industry;
}
}
// Decode HTML prior to dispatching the event
Object.keys(ada_page_info).forEach(function(key) {
ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
});
adobeDataLayer.push({
"event": "pageLoad",
"pageInfo": ada_page_info
});
} else {
setTimeout(adobeWaitForDY, 150);
}
}
adobeWaitForDY();</script> <script type="text/javascript">function OptanonWrapper() {
console.log('OneTrust Loaded');
DY_API_update_consent_mode();
OneTrust.OnConsentChanged(DY_API_update_consent_mode);
}
function DY_API_update_consent_mode() {
var groups = OnetrustActiveGroups.split(',');
DY.userActiveConsent = {accepted: groups.includes('C0004')};
DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));
if(groups.includes('C0004')) {
console.log('OneTrust_Consent_Is_Granted');
DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
}
console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
}
window.addEventListener('OTConsentApplied', function() {
var groups = OnetrustActiveGroups.split(',');
if(groups.includes('C0004')) {
console.log('OneTrust_Initial_Consent_Granted');
DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
}
});</script> <script type="text/javascript">/*WebFontConfig = {
google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
};
(function() {
var wf = document.createElement('script');
wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
'://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
wf.type = 'text/javascript';
wf.async = 'true';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(wf, s);
})(); */
console.log(
'%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
);
function waitForElementToDisplay(selector, time, functionName) {
if (document.getElementById(selector) != null) {
functionName();
return;
} else {
setTimeout(function () {
waitForElementToDisplay(selector, time, functionName);
}, time);
}
}
function dcWaitForJQuery(time, functionName) {
if (window.jQuery || window.n2) {
functionName();
return;
} else {
setTimeout(function () {
dcWaitForJQuery(time, functionName);
}, time);
}
}</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/gaming/" /><link rel="alternate" hreflang="de" href="https://www.dynamicyield.com/de/gaming/" /><link rel="alternate" hreflang="fr" href="https://www.dynamicyield.com/fr/gaming/" /><link rel="alternate" hreflang="ja" href="https://www.dynamicyield.com/ja/gaming/" /><link rel="alternate" hreflang="es" href="https://www.dynamicyield.com/es/gaming/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/gaming/" /> <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
var dataLayer = dataLayer || [];</script> <title>Personalization Software for Gaming - Dynamic Yield</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Give your players exactly what they came for. Present personalized games, promotions, and bets to maximize customer spend." /><link rel="canonical" href="https://www.dynamicyield.com/gaming/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Personalization Software for Gaming - Dynamic Yield" /><meta property="og:description" content="Give your players exactly what they came for. Present personalized games, promotions, and bets to maximize customer spend." /><meta property="og:url" content="https://www.dynamicyield.com/gaming/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:modified_time" content="2025-02-07T19:28:53+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2023/10/dy-mc-master-social-share-2.png" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/png" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:image" content="https://www.dynamicyield.com/wp-content/uploads/2018/10/dynamic-yield-social-banner.jpg" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Est. reading time" /><meta name="twitter:data1" content="9 minutes" /><meta name="twitter:label2" content="Written by" /><meta name="twitter:data2" content="Yaniv Navot" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dynamicyield.com/gaming/","url":"https://www.dynamicyield.com/gaming/","name":"Personalization Software for Gaming - Dynamic Yield","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"primaryImageOfPage":{"@id":"https://www.dynamicyield.com/gaming/#primaryimage"},"image":{"@id":"https://www.dynamicyield.com/gaming/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2018/11/gaming-header-image.jpg","datePublished":"2017-01-26T17:53:37+00:00","dateModified":"2025-02-07T19:28:53+00:00","description":"Give your players exactly what they came for. Present personalized games, promotions, and bets to maximize customer spend.","breadcrumb":{"@id":"https://www.dynamicyield.com/gaming/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/gaming/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/gaming/#primaryimage","url":"https://www.dynamicyield.com/wp-content/uploads/2018/11/gaming-header-image.jpg","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2018/11/gaming-header-image.jpg","width":535,"height":362,"caption":"Gaming header"},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/gaming/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Dynamic Yield for Gaming"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]}]}</script> <link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield » Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 0.07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020626' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-icons-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.6.2' type='text/css' media='all' /><link rel='stylesheet' id='elementor-animations-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/animations/animations.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-frontend-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=2.9.9' type='text/css' media='all' /><link rel='stylesheet' id='elementor-pro-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/css/frontend.min.css?ver=2.10.0' type='text/css' media='all' /><link rel='stylesheet' id='font-awesome-css' href='https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /><link rel='stylesheet' id='elementor-global-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_12a32c87d5f3cd59de1889deefab8a86.css?ver=1727179740' type='text/css' media='all' /><link rel='stylesheet' id='elementor-post-19254-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3b6b7d8ba5c35ba6229c07734dd28d94.css?ver=1760079519' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='industry-page-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8adddc293013dd3c3d8b2b8ad086fcaf.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/pages/19254" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=19254' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fgaming%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fgaming%2F&format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"page","pagePostType2":"single-page","pagePostAuthor":"Yaniv Navot","pagePostDate":"January 26, 2017","pagePostDateYear":"2017","pagePostDateMonth":"01","pagePostDateDay":"26","pagePostDateDayName":"Thursday","pagePostDateHour":"19","pagePostDateMinute":"53","pagePostDateIso":"2017-01-26T19:53:37-05:00","pagePostDateUnix":1485460417};
dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {
// Init the adobeDataLayer object
window.adobeDataLayer = window.adobeDataLayer || [];
var focus_reported = false;
var form_completed = false;
var form_started_reported = false;
// Monitor input interactions - first focus (form start)
form.getFormElem().find('input, select').on('focus', function() {
// Only if it hasn't been reported yet
if(! focus_reported) {
focus_reported = true;
form_started_reported = true;
adobeDataLayer.push({
"event": "form_start",
"trackAction": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
}
});
}
});
// Detect dropoff if the form hasn't been completed
window.addEventListener("beforeunload", function(event) {
if (form_completed) return;
var filledLabels = [];
var count = 0;
form.getFormElem().find('input, select').each(function() {
var value = this.value && this.value.trim();
if (value) {
var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
if (label) {
filledLabels.push(label);
count++;
}
}
});
if (count > 0) {
adobeDataLayer.push({
"event": "form_dropoff",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"completedFields": {
"labels": filledLabels.join("|"),
"count": count.toString()
}
}
});
}
});
// Hook into successful submission
form.onSuccess(function(values, followUpUrl) {
if(form_started_reported) {
// Report form completed
form_completed = true;
// Send an Adobe Analytics DataLayer event
adobeDataLayer.push({
"event": "form_complete",
"formInfo": {
"formName": form_name,
"formID": form_id,
"zoomInfo": localStorage.ZoomInfoData !== undefined,
"successAction": {
"action": "redirect",
"redirectUrl": followUpUrl
}
}
});
}
});
}
function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
var cta_name = cta.text().trim(),
cta_url,
page_url = window.location.href;
// const domainName = window.location.origin;
if (cta.attr('href') !== undefined) {
// cta_url = domainName + cta.attr('href');
cta_url = cta.attr('href');
} else {
cta_url = page_url;
}
adobeDataLayer.push({
"event": "ctaClick",
"clickInfo": {
"ctaName": cta_name,
"ctaType": cta_type,
"destinationURL": cta_url,
"ctaLocation": page_url,
"ctaSection": cta_section
}
});
}</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /></head><body class="page-template-default page page-id-19254 wp-featherlight-captions et_fixed_nav windows et_pb_pagebuilder_layout et_right_sidebar unknown et_includes_sidebar elementor-default elementor-kit-140995 elementor-page elementor-page-19254 default_header gaming"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-19254 current_page_item"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/gaming/">English</a></li><li><a href="https://www.dynamicyield.com/es/gaming/">Español</a></li><li><a href="https://www.dynamicyield.com/de/gaming/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/gaming/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/gaming/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-19254" class="post-19254 page type-page status-publish hentry"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="19254" class="elementor elementor-19254" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-57d0cf8d industry_header elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="57d0cf8d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-546b93fd elementor-column elementor-col-100 elementor-top-column" data-id="546b93fd" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-3957ed58 industry_header_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3957ed58" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b00c217 industry_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="4b00c217" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-48e2b2e3 text_gradient elementor-widget elementor-widget-heading" data-id="48e2b2e3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">PERSONALIZATION FOR GAMING</h2></div></div><div class="elementor-element elementor-element-5a737a58 header_title elementor-widget elementor-widget-heading" data-id="5a737a58" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Maximize the lifetime value of every player through personalization</h1></div></div><div class="elementor-element elementor-element-1405f35e header_text elementor-widget elementor-widget-text-editor" data-id="1405f35e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Hone in on individual user preferences and prior onsite interactions to serve the right game types and promotions across the entire customer journey.</div></div></div><div class="elementor-element elementor-element-d4a8578 elementor-widget elementor-widget-global elementor-global-126235 elementor-widget-html" data-id="d4a8578" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-cta-buttons"> <a class="pulse-button v5 pulsed demo-button" href="/request-demo/"> <span class="button-inner">Get a demo</span> </a> <a class="pulse-button pulsed watch-demo" href="/product-demo/" target="_blank"> <img decoding="async" src="/wp-content/uploads/2014/11/PlayBTN.png" alt="play-icon" width="16" height="16" style="max-height:16px;"> <span class="button-inner">Watch our product video</span> </a></div> <script>let demoButton = $('.header-cta-buttons .demo-button');
if (demoButton) {
demoButton.on('click', function(e) {
dy_bind_adobe_cta_event($(this), "button", "Top ATF section");
});
}
let watchButton = $('.header-cta-buttons .watch-demo');
if (watchButton) {
watchButton.on('click', function(e) {
dy_bind_adobe_cta_event($(this), "button", "Top ATF section");
});
}</script> </div></div><div class="elementor-element elementor-element-47c09ea8 get-demo-form elementor-widget elementor-widget-text-editor" data-id="47c09ea8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p></p></div></div></div></div></div></div><div class="elementor-element elementor-element-33e4e70d industry_header_img_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="33e4e70d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7207d29 ATF elementor-widget elementor-widget-image" data-id="7207d29" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="535" height="362" src="https://www.dynamicyield.com/wp-content/uploads/2018/11/gaming-header-image.jpg" class="attachment-full size-full" alt="Gaming header" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-d2fe455 capability_icons elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="d2fe455" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6372ff7a capability_icons_wrap elementor-column elementor-col-100 elementor-top-column" data-id="6372ff7a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-397c6764 capability_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="397c6764" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1efb32d elementor-column elementor-col-33 elementor-inner-column" data-id="1efb32d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d56b60f capability_icons_img elementor-widget elementor-widget-image" data-id="d56b60f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/cohesive-experience.svg" class="attachment-full size-full" alt="Cohesive Experience icon" /></div></div></div><div class="elementor-element elementor-element-7801e020 capability_icons_title elementor-widget elementor-widget-text-editor" data-id="7801e020" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Unlock the power of your customer data</div></div></div><div class="elementor-element elementor-element-57bc7012 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="57bc7012" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Unify all of your customer data – including web, 3rd party, and back office data – and use it to deliver personalized experiences to each customer.</div></div></div></div></div></div><div class="elementor-element elementor-element-7a717813 elementor-column elementor-col-33 elementor-inner-column" data-id="7a717813" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4dd1f010 capability_icons_img elementor-widget elementor-widget-image" data-id="4dd1f010" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/unify-stack.svg" class="attachment-full size-full" alt="Unify Stack icon" /></div></div></div><div class="elementor-element elementor-element-72ba084d capability_icons_title elementor-widget elementor-widget-text-editor" data-id="72ba084d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Use one system for true end-to-end personalization</div></div></div><div class="elementor-element elementor-element-65e240d3 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="65e240d3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Personalize experiences, content, ads, build landing pages, trigger behavioral messages, and run A/B tests across any channel – all from the same system.</div></div></div></div></div></div><div class="elementor-element elementor-element-64e60385 elementor-column elementor-col-33 elementor-inner-column" data-id="64e60385" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-68c6d5d8 capability_icons_img elementor-widget elementor-widget-image" data-id="68c6d5d8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/personalize-experience.svg" class="attachment-full size-full" alt="Personalize Experience icon" /></div></div></div><div class="elementor-element elementor-element-7b606a2f capability_icons_title elementor-widget elementor-widget-text-editor" data-id="7b606a2f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Increase marketing agility without burdening developers</div></div></div><div class="elementor-element elementor-element-7edd0a10 capability_icons_text elementor-widget elementor-widget-text-editor" data-id="7edd0a10" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Empower your marketing team to build, manage, and deliver personalized experiences without ongoing development and IT support.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-2b515b4 personalization_link_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2b515b4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-8817791 elementor-column elementor-col-100 elementor-top-column" data-id="8817791" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-30e1992 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="30e1992" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-f999668 elementor-column elementor-col-100 elementor-inner-column" data-id="f999668" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-820b4e4 personalization_link_btn elementor-widget elementor-widget-button" data-id="820b4e4" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a href="https://www.dynamicyield.com/personalization-examples/?industry=gaming&order=menu_order&gate=or" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Discover personalization examples by others</span> </span> </a></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7d15594 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7d15594" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6d4f089 elementor-column elementor-col-100 elementor-top-column" data-id="6d4f089" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4cd73ab elementor-widget elementor-widget-shortcode" data-id="4cd73ab" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div data-elementor-type="section" data-elementor-id="189605" class="elementor elementor-189605" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-93d23f key_features elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="93d23f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-66442ee elementor-column elementor-col-100 elementor-top-column" data-id="66442ee" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-a8e92ca key_features_title elementor-widget elementor-widget-heading" data-id="a8e92ca" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Key features</h2></div></div><section class="elementor-element elementor-element-7341ca0b key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7341ca0b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1cdfd45a elementor-column elementor-col-50 elementor-inner-column" data-id="1cdfd45a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-34db4830 elementor-widget elementor-widget-html" data-id="34db4830" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/discover/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/audience.svg" alt="Discover" /><div class="key_features_item_title">Discover</div></div></div><div class="key_features_item_subtitle"><h2>Identify, build, and analyze audiences</h2></div><div class="key_features_item_text"><p>Discover high-impact audiences using an advanced segmentation engine. Guild audiences according to purchase history, product affinity, customer lifetime value, weather forecast, CRM data, geography, and more.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-6837b244 elementor-column elementor-col-50 elementor-inner-column" data-id="6837b244" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-29faea73 elementor-widget elementor-widget-html" data-id="29faea73" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/target/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/personalization.svg" alt="Target" /><div class="key_features_item_title">Target</div></div></div><div class="key_features_item_subtitle"><h2>Personalize content and offers to each customer</h2></div><div class="key_features_item_text"><p>Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match the right experience to the right audience segment.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-3993abca key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3993abca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-47c7e33e elementor-column elementor-col-50 elementor-inner-column" data-id="47c7e33e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-61ba5db8 elementor-widget elementor-widget-html" data-id="61ba5db8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/recommend/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/recs.svg" alt="Recommend" /><div class="key_features_item_title">Recommend</div></div></div><div class="key_features_item_subtitle"><h2>Algorithmically predict customers’ interests</h2></div><div class="key_features_item_text"><p>Recommend only the right products throughout the entire customer journey and let Dynamic Yield’s decision engine determine the most effective strategies to maximize revenue.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-25cb75fa elementor-column elementor-col-50 elementor-inner-column" data-id="25cb75fa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1b85bbcd elementor-widget elementor-widget-html" data-id="1b85bbcd" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/engage/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/trigger.svg" alt="Engage" /><div class="key_features_item_title">Engage</div></div></div><div class="key_features_item_subtitle"><h2>Reach customers at critical moments</h2></div><div class="key_features_item_text"><p>Extend personalization beyond the web. Re-engage your customers with hyper-personalized emails and win back abandoners with triggered price drop and abandoned cart notifications across email and push.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7a4fb2ef key_features_icons_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7a4fb2ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-456f011f elementor-column elementor-col-50 elementor-inner-column" data-id="456f011f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6e25b56d elementor-widget elementor-widget-html" data-id="6e25b56d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/optimize/"><div class="key_features_icons_item_hading"><div class="flex_wrap"> <img decoding="async" src="/wp-content/uploads/2022/09/testing.svg" alt="Optimize" /><div class="key_features_item_title">Optimize</div></div></div><div class="key_features_item_subtitle"><h2>Experiment anywhere on your digital properties</h2></div><div class="key_features_item_text"><p>Let machine learning maximize uplifts by delivering the most relevant shopping experience, tailored to each individual user, even if user behavior changes over time.</p></div><div class="key_features_link_wrap"> <button class="arrow_animation"> <span class="capability_icons_link">Learn More</span> </button></div> </a></div></div></div></div></div><div class="elementor-element elementor-element-393ee029 elementor-column elementor-col-50 elementor-inner-column" data-id="393ee029" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-2ba0ba9a ecommerce_industry elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2ba0ba9a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-4b0801ac elementor-column elementor-col-100 elementor-top-column" data-id="4b0801ac" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-15fb0492 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="15fb0492" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-42d9e4c2 elementor-column elementor-col-100 elementor-inner-column" data-id="42d9e4c2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-501fdc75 featured_case_studies_title gaming elementor-widget elementor-widget-heading" data-id="501fdc75" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Gaming industry leaders are
winning with Dynamic Yield</h2></div></div><div class="elementor-element elementor-element-3018c3bf featured_case_studies_subtitle elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor" data-id="3018c3bf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">How customers are creating waves with our product recommendations</div></div></div><div class="elementor-element elementor-element-50968999 elementor-widget elementor-widget-shortcode" data-id="50968999" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="case_studies_posts_wrap single-cs"><div class="cs-item"><a href="https://www.dynamicyield.com/case-studies/winner/" class="cs-item-inner"><div class="cs-item-header"><img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2018/10/winner-header.png|https://www.dynamicyield.com/wp-content/uploads/2018/10/winner-header@x2.png" alt="25% Uplift in Conversions" class="b-lazy"></div><div class="cs-item-body"><h3>25% Uplift in Conversions</h3><div class="arrow_animation"><span class="learn-more">Learn More</span></div></div></a></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-75f12c2 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="75f12c2" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f4557f1 elementor-column elementor-col-100 elementor-top-column" data-id="f4557f1" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1ec45b3 elementor-widget elementor-widget-shortcode" data-id="1ec45b3" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-small-component" class="gartner"><div class="gbc-inner-wrap"><div class="gbc-inner-container"><div class="gbc-tabs"><div class="gbc-tab active-tab" data-title="gartner">Gartner</div><div class="gbc-tab" data-title="forrester">Forrester</div></div><div class="gbc-tab-content active-tab" data-tab="gartner"><div class="gbc-col-left"><div class="gbc-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gbc-copy">Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="256" height="256" alt="Gartner MQ"></div> <a href="/guides/gartner/" title="Gartner MQ" class="gbc-cta">Read the Gartner® report →</a></div></div><div class="gbc-tab-content" data-tab="forrester"><div class="gbc-col-left"><div class="gbc-title">Recognized as a Leader in <span class="accent">personalization</span> and <span class="accent">experience optimization</span> by industry analysts</div><div class="gbc-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="256" height="256" alt="Forrester"></div> <a href="/guides/forrester/" title="Forrester" class="gbc-cta">Read the Forrester report →</a></div></div></div></div></div><style>#gf-tabbed-banner-small-component > div > div > div.gbc-tabs > div:nth-child(2){display:none;}
#gf-tabbed-banner-small-component,
#gf-tabbed-banner-small-component * {
box-sizing: border-box;
}
#gf-tabbed-banner-small-component {
padding: 150px 25px;
}
#gf-tabbed-banner-small-component .gbc-inner-wrap {
display: block;
color: #fff;
position: relative;
width: 1100px;
max-width: 100%;
margin-left: auto;
margin-right: auto;
text-decoration: none;
}
#gf-tabbed-banner-small-component .gbc-inner-wrap:hover,
#gf-tabbed-banner-small-component .gbc-inner-wrap:focus,
#gf-tabbed-banner-small-component .gbc-inner-wrap:active {
color: #fff;
text-decoration: none;
}
#gf-tabbed-banner-small-component .gbc-inner-wrap:after {
content: '';
position: absolute;
bottom: -18px;
right: -20px;
width: calc(100% - 20px);
height: calc(100% - 21px);
z-index: 0;
border-radius: 18px;
}
#gf-tabbed-banner-small-component.gartner .gbc-inner-wrap:after {
background-color: #FFEB69;
}
#gf-tabbed-banner-small-component.forrester .gbc-inner-wrap:after {
background-color: #AEFB41;
}
#gf-tabbed-banner-small-component.gartner .accent {
color: #FFEB69;
}
#gf-tabbed-banner-small-component.forrester .accent {
color: #AEFB41;
}
#gf-tabbed-banner-small-component .gbc-inner-container {
background: radial-gradient(29.27% 115% at 86% 50%, #7E0394 0%, #3C0250 100%);
padding: 35px 40px;
color: #000;
position: relative;
z-index: 1;
transition: transform .3s ease-in-out;
-webkit-transition: -webkit-transform .3s ease-in-out;
border-radius: 0 18px 18px 18px;
}
#gf-tabbed-banner-small-component .gbc-inner-container:hover {
transform: translateY(-10px);
-webkit-transform: translateY(-10px);
transition: transform .3s ease-in-out;
-webkit-transition: -webkit-transform .3s ease-in-out;
}
#gf-tabbed-banner-small-component .gbc-tabs {
display: inline-flex;
position: absolute;
bottom: calc(100% - 1px);
left: 0;
}
#gf-tabbed-banner-small-component .gbc-tab {
border-top-left-radius: 18px;
border-top-right-radius: 18px;
color: #3C0250;
cursor: pointer;
line-height: 1;
font-weight: 700;
min-width: 160px;
padding: 14px 17px 10px;
text-align: center;
text-transform: uppercase;
}
#gf-tabbed-banner-small-component .gbc-tab[data-title="gartner"] {
background-color: #FFEB69;
}
#gf-tabbed-banner-small-component .gbc-tab[data-title="forrester"] {
background-color: #AEFB41;
}
#gf-tabbed-banner-small-component .gbc-tab.active-tab {
background-color: #3C0250;
}
#gf-tabbed-banner-small-component .gbc-tab[data-title="gartner"].active-tab {
color: #FFEB69;
}
#gf-tabbed-banner-small-component .gbc-tab[data-title="forrester"].active-tab {
color: #AEFB41;
}
#gf-tabbed-banner-small-component .gbc-tab-content {
display: none;
flex-wrap: wrap;
align-items: flex-start;
justify-content: flex-end;
}
#gf-tabbed-banner-small-component .gbc-tab-content.active-tab {
display: flex;
}
#gf-tabbed-banner-small-component .gbc-col-left {
flex-basis: 0;
flex-grow: 1;
color: #fff;
align-self: center;
}
#gf-tabbed-banner-small-component .gbc-title {
font: 700 30px/1.13 "Mark for MC", sans-serif;
padding-bottom: 25px;
}
#gf-tabbed-banner-small-component .title-accent {
color: #FFEB69;
}
#gf-tabbed-banner-small-component .gbc-copy {
display: block;
font: 500 18px/1.33 "Mark for MC", sans-serif;
margin: 0;
}
#gf-tabbed-banner-small-component .gbc-copy .accent {
font-weight: 700;
}
#gf-tabbed-banner-small-component .gbc-cta {
color: #fff;
font: 500 15px/1 "Mark for MC", sans-serif;
margin-top: 20px;
display: inline-block;
text-decoration: none;
}
#gf-tabbed-banner-small-component .gbc-cta:hover {
text-decoration: underline;
}
#gf-tabbed-banner-small-component.gartner .gbc-cta:hover {
color: #FFEB69;
}
#gf-tabbed-banner-small-component.forrester .gbc-cta:hover {
color: #AEFB41;
}
#gf-tabbed-banner-small-component .gbc-col-right {
box-sizing: border-box;
width: 256px;
margin: -69px 0 0 30px;
display: flex;
flex-direction: column;
flex-wrap: wrap;
text-align: center;
}
#gf-tabbed-banner-small-component .gbc-col-right img {
box-shadow: 0 3px 11px -2px #1211116e;
display: block;
width: 100% !important;
height: auto;
position: relative;
z-index: 1;
}
@media only screen and (max-width: 1280px) {
#gf-tabbed-banner-small-component .gbc-inner-wrap {
width: 940px;
}
#gf-tabbed-banner-small-component .gbc-inner-container {
padding: 30px;
}
#gf-tabbed-banner-small-component .gbc-title {
font-size: 26px;
}
#gf-tabbed-banner-small-component .gbc-copy {
font-size: 15px;
}
}
@media only screen and (max-width: 767px) {
#gf-tabbed-banner-small-component .gbc-inner-wrap:after {
display: none;
}
#gf-tabbed-banner-small-component .gbc-inner-container {
border-top-right-radius: 0;
padding: 40px 25px;
text-align: center;
}
#gf-tabbed-banner-small-component .gbc-tabs {
width: 100%;
}
#gf-tabbed-banner-small-component .gbc-tab {
width: 50%;
}
#gf-tabbed-banner-small-component .gbc-col-left {
width: 100%;
}
#gf-tabbed-banner-small-component .gbc-title {
font-size: 20px;
line-height: 1.1875;
}
#gf-tabbed-banner-small-component .gbc-copy {
font-size: 14px;
line-height: 1.375;
padding-top: 0;
padding-bottom: 20px;
}
#gf-tabbed-banner-small-component .gbc-cta {
margin-top: 15px;
}
#gf-tabbed-banner-small-component .gbc-col-right {
width: 100%;
padding: 0;
margin: 0;
position: relative;
}
#gf-tabbed-banner-small-component .gbc-col-right .retina_parent {
width: 256px;
margin-left: auto;
margin-right: auto;
}
#gf-tabbed-banner-small-component .gbc-col-right img {
position: relative;
z-index: 1;
}
}
@media only screen and (max-width: 479px) {
#gf-tabbed-banner-small-component .gbc-inner-wrap {
padding-left: 0;
padding-right: 0;
}
}</style><script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
let gftTabTitle = $('#gf-tabbed-banner-small-component .gbc-tab');
let currentURL = window.location.href;
gftTabTitle.on('click', function() {
gftTabTitle.removeClass('active-tab');
$('.gbc-tab-content').removeClass('active-tab');
$('#gf-tabbed-banner-small-component').removeClass('gartner forrester');
let tabActiveData = $(this).attr('data-title');
$(this).addClass('active-tab');
$('.gbc-tab-content[data-tab="'+tabActiveData+'"]').addClass('active-tab');
$('#gf-tabbed-banner-small-component').addClass(tabActiveData);
adobeDataLayer.push({
"event": "tabClick",
"clickInfo": {
tabName: "Gartner and forrester banner small",
tabLinkType: "button",
tabLinkName: tabActiveData,
destinationURL: currentURL,
tabLocation: "page middle",
}
});
});
let gftButton = $('.gbc-cta');
gftButton.on('click', function(e) {
dy_bind_adobe_cta_event($(this), "link", "Gartner and forrester banner small");
});</script></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6aadbfc5 tools_integration elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6aadbfc5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1419d28 elementor-column elementor-col-100 elementor-top-column" data-id="1419d28" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-1db6a275 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="1db6a275" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2d580b37 elementor-column elementor-col-100 elementor-inner-column" data-id="2d580b37" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4ad7d625 tools_integration_title elementor-widget elementor-widget-heading" data-id="4ad7d625" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Dynamic Yield integrates with top tools for Gaming brands</h2></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-5afca3a9 elementor-section-content-middle tools_integration_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5afca3a9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6b3e8509 tools_integration_item_wrap elementor-column elementor-col-25 elementor-inner-column" data-id="6b3e8509" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4d36f06d elementor-widget elementor-widget-shortcode" data-id="4d36f06d" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item oracle-bluekai"> <img decoding="async" src="/wp-content/uploads/2018/10/ora-bkai.svg" alt=" oracle bluekai Logo" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-1756a95d elementor-column elementor-col-25 elementor-inner-column" data-id="1756a95d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3eec7a29 elementor-widget elementor-widget-shortcode" data-id="3eec7a29" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item tealium"> <img decoding="async" src="/wp-content/uploads/2018/10/tea-lium.svg" alt="Tealium" /></div></div></div></div></div></div></div><div class="elementor-element elementor-element-22bec4ea elementor-column elementor-col-25 elementor-inner-column" data-id="22bec4ea" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7425c0f3 elementor-widget elementor-widget-shortcode" data-id="7425c0f3" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item google-adwords"> <img decoding="async" src="/wp-content/uploads/2018/10/goo-das.svg" alt="google-adwords Logo" class="google-adwords" style="height:75px;"></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3664ea36 elementor-column elementor-col-25 elementor-inner-column" data-id="3664ea36" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-155b495a elementor-widget elementor-widget-shortcode" data-id="155b495a" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item mailchimp"> <img decoding="async" src="/wp-content/uploads/2018/10/mail-chimp.svg" alt="mailchimp" /></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4bc18e29 elementor-section-content-middle tools_integration_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="4bc18e29" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-559e8c5f tools_integration_item_wrap elementor-column elementor-col-25 elementor-inner-column" data-id="559e8c5f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-cc3c9a3 elementor-widget elementor-widget-shortcode" data-id="cc3c9a3" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2018/10/goo-ta.svg" alt="tag-manager Logo" width="130" height="35"></div></div></div></div></div></div></div><div class="elementor-element elementor-element-75e46f8e elementor-column elementor-col-25 elementor-inner-column" data-id="75e46f8e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3e3a3b37 elementor-widget elementor-widget-html" data-id="3e3a3b37" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="tools_integration_item adobe-analytics"> <img decoding="async" src="/wp-content/uploads/2018/10/ado-an.svg" alt="Tealium" /></div></div></div></div></div></div><div class="elementor-element elementor-element-48fcf4a0 elementor-column elementor-col-25 elementor-inner-column" data-id="48fcf4a0" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7670e6e2 elementor-widget elementor-widget-shortcode" data-id="7670e6e2" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item oracle-bronto"> <img decoding="async" src="/wp-content/uploads/2018/10/ora-bronto-logo.svg" alt="Oracle Bronto" class="retina_image"/></div></div></div></div></div></div></div><div class="elementor-element elementor-element-2499f773 elementor-column elementor-col-25 elementor-inner-column" data-id="2499f773" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6e47dbf1 elementor-widget elementor-widget-shortcode" data-id="6e47dbf1" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="tools_integration_item google-analytics"> <img decoding="async" src="/wp-content/uploads/2018/10/goo-an.svg" alt="Google Analytics" /></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-1c5817c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="1c5817c2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-54b2bb32 elementor-column elementor-col-100 elementor-inner-column" data-id="54b2bb32" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3e67b866 elementor-widget elementor-widget-html" data-id="3e67b866" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <button class="arrow_animation animlink"> <a href="/integrations" class="channel_icons_link">Explore all Integrations</a> </button></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-49dbb56b featured_resources elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="49dbb56b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1417f519 elementor-column elementor-col-100 elementor-top-column" data-id="1417f519" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6760196e featured_resources_title elementor-widget elementor-widget-heading" data-id="6760196e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Resources to fuel your efforts</h2></div></div><section class="elementor-element elementor-element-5b1fb857 featured_resources_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="5b1fb857" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7c092e86 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="7c092e86" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2ce257c2 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="2ce257c2" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/guides/personalization-at-scale/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/guide-personalization-scale.png" class="attachment-full size-full" alt="Personalization Scale Guide background" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/guides/personalization-at-scale/"><div class="resources_cat guide">GUIDE</div>Perspectives on Personalization at Scale</a></h3><p class="elementor-image-box-description">Get answers to the most frequently asked questions about scaling personalization and discover perspectives from practitioners on the current and future states of personalization.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/guides/personalization-at-scale/" class="resources_item_link">READ GUIDE</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3d6915e2 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="3d6915e2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3145252a retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="3145252a" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/personalization-maturity/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/research-maturity-ladder-ec.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/personalization-maturity/"><div class="resources_cat research">RESEARCH</div>Climbing the Personalization Maturity Ladder</a></h3><p class="elementor-image-box-description">Assess your ability to deliver superior customer experiences and begin the journey to personalization maturity.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/personalization-maturity/" class="resources_item_link">READ RESEARCH</a> </button></div></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-5e9d3061 featured_resources_item elementor-column elementor-col-33 elementor-inner-column" data-id="5e9d3061" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-46e104ac retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="46e104ac" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="/blog/anonymous-visitor-tracking/"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2018/10/blog-anonymous-tracking.png" class="attachment-full size-full" alt="Anonymous Tracking blog back image" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="/blog/anonymous-visitor-tracking/"><div class="resources_cat blog">Blog</div>The Value of Anonymous Visitor Tracking for Personalization</a></h3><p class="elementor-image-box-description">How businesses can use anonymous visitor tracking to identify the intent and preferences of "unknown users" in order to personalize experiences that drive action.<div class="article-button-wrapper"> <button class="arrow_animation"> <a href="/blog/anonymous-visitor-tracking/" class="resources_item_link">Read blog</a> </button></div></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-19254 current_page_item menu-item-19895"><a href="https://www.dynamicyield.com/gaming/" aria-current="page">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We’re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/gaming/">English</a></li><li><a href="https://www.dynamicyield.com/es/gaming/">Español</a></li><li><a href="https://www.dynamicyield.com/de/gaming/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/gaming/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/gaming/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>© 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
max-width: 16px;
transition: 0.2s all;
}
.et-social-icons .et-social-icon img:not(:hover) {
opacity: 0.5;
}</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><link rel='stylesheet' id='elementor-post-189605-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_2482830ae55516151ad723d6451bbc4c.css?ver=1675893305' type='text/css' media='all' /> <script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020626" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020626" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"6133b77f5f","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript" data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a6e25c5039f93ee411f1a47a85a3d1e7.js?ver=21.85" id="industry-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=2.9.9" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=2.10.0" id="elementor-sticky-js"></script> <script type="text/javascript" id="elementor-pro-frontend-js-before">var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","nonce":"63cee7b2eb","i18n":{"toc_no_headings_found":"No headings were found on this page."},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"google":{"title":"Google+","has_counter":true},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"delicious":{"title":"Delicious"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"}},
"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=2.10.0" id="elementor-pro-frontend-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.2" id="jquery-ui-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/dialog/dialog.min.js?ver=4.7.6" id="elementor-dialog-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js?ver=4.0.2" id="elementor-waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/swiper/swiper.min.js?ver=5.3.6" id="swiper-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/lib/share-link/share-link.min.js?ver=2.9.9" id="share-link-js"></script> <script type="text/javascript" id="elementor-frontend-js-before">var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","downloadImage":"Download image"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"version":"2.9.9","urls":{"assets":"https:\/\/www.dynamicyield.com\/wp-content\/plugins\/elementor\/assets\/"},"settings":{"page":[],"general":{"elementor_lightbox_enable_counter":"yes","elementor_lightbox_enable_fullscreen":"yes","elementor_lightbox_enable_zoom":"yes","elementor_lightbox_enable_share":"yes","elementor_lightbox_title_src":"title","elementor_lightbox_description_src":"description"},"editorPreferences":[]},"post":{"id":19254,"title":"Personalization%20Software%20for%20Gaming%20-%20Dynamic%20Yield","excerpt":"","featuredImage":false}};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=2.9.9" id="elementor-frontend-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 2.225 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-27 13:26:16 -->
<!-- super cache -->