Rivalry2

A new class of affinity-based audiences for hyper-targeted experiences
2026-02-28 19:37 Diff
https://www.dynamicyield.com/blog/affinity-based-audiences/
Every user interaction with a site or app provides valuable signals about their preferences and intent. If a user adds an item to their cart, we can surmise an interest in some or all of the attributes associated with the particular product at hand. And combined with the significance and recency of the engagement, it can allow companies to both create experiences the user is more likely to engage with and better recognize changes in user preferences over time.
However, much of the rich browsing data described above has gone completely unused. Too complex to untangle and action as visitors become exposed to a wider range of brands, colors, styles, prices, and more, important correlations between the product a user is interacting with and it’s many attributes end up being missed.
To solve for this, Dynamic Yield now automatically collects, analyzes, and calculates this data to build unique affinity profiles for each individual in real-time. In turn, marketers can utilize these sophisticated new user segments across web, mobile, app, and email as well as in external third-party platforms like DMPs, BI tools, DSPs, and more.
Dynamic Yield’s approach to affinity

We’ve been in the game for a while now, and our affinity-based personalization capabilities are growing to support new and emerging applications as the process of affinity modeling evolves.
Our recommendation engine taps into direct engagement with product feed attributes, using data aggregated through rich affinity profiles to serve the most appropriate experience variations and products to each visitor. We also provide multiple methods and algorithms to power how these recommendations are personalized, allowing teams to employ deep learning and neural networks as well as continuously test and optimize a mix of affinity and popularity scores to best fit their needs.
And the affinity scores powering these recommendations don’t live behind gated walls. With our Unified Customer Profile API, this history of online activity can be fed through Dynamic Yield, or into any other system, such as a chatbot, smart TV, clienteling app, and more for the creation of other highly-tailored experiences.
For example, using our Affinity Profile tool, a new user who lands on a site for the very first time would have an empty affinity state.
Over the course of the session, the user’s affinity score would begin to populate, with important actions and behaviors like visiting a product page or adding an item to the cart contributing to the calculation. Top values are then bucketed according to the various signals of intent for a high-level view depicting which interactions held the greatest significance.
Furthermore, marketers can choose to drill into the user’s full profile, analyzing each of the values and attributes captured to better understand the nature of interactions made over time. For instance, what an individual’s score looks like for women’s products versus those for the home.
And because affinity profiling is tied to a product feed, we make it easy to explore a brand’s catalog, offering helpful suggestions for recommendations based on either a personalized algorithm a popularity-based approach.
And the ability to action these valuable user attributes doesn’t end there.
Making affinity targetable

Up until now, if a marketer wanted to target an audience of people who had a high affinity to, say, the category ‘running,’ they would have to arbitrarily define the makeup of that segment through a series of targeting conditions. Based on historical interactions, this might be visitors who viewed 3 items or running products in the past week and who’s average order value (AOV) was above $75.
With Affinity-based conditions, visitors with preferences to specific brands, colors, categories, and other attributes from the product catalog can be segmented and automatically targeted without having to build the audience manually.
A few use cases of how teams leverage affinity profiles for the creation of highly-targeted experiences include:
Promoting relevant products in the homepage banner for users with an affinity to brown boots
Reordering menu items within the navigation based on the user’s affinity to Men’s pants
Moving product rows up on the shoe category page to surface Nike before any other brand
Serving targeted discount notifications to users with an affinity to women and/or accessories.
Additionally, you can breakdown any campaign report based on affinity segments, and have Dynamic Yield’s Predictive Targeting solution continuously analyze and identify opportunities to serve the most relevant content for each affinity audience segment.
Turning complexity into actionability

Affinity-based personalization opens up an entirely new world of potential, giving brands the power to capitalize on what they know about their customers but weren’t previously able to. We’re excited about what the future holds and hope you’ll stay tuned as we continue to expand our offering in this area.
If you want to learn more about our affinity-based personalization capabilities, contact us here.
<!DOCTYPE html> <!--[if IE 6]><html id="ie6" lang="en-US"> <![endif]--> <!--[if IE 7]><html id="ie7" lang="en-US"> <![endif]--> <!--[if IE 8]><html id="ie8" lang="en-US"> <![endif]--> <!--[if !(IE 6) | !(IE 7) | !(IE 8)  ]><!--><html lang="en-US"> <!--<![endif]--><head><meta name="msvalidate.01" content="1033997EC383621B874EB0392F261984"/><link rel="preconnect" href="//cdn.dynamicyield.com"><link rel="preconnect" href="//st.dynamicyield.com"><link rel="preconnect" href="//rcom.dynamicyield.com"><link rel="dns-prefetch" href="//cdn.dynamicyield.com"><link rel="dns-prefetch" href="//st.dynamicyield.com"><link rel="dns-prefetch" href="//rcom.dynamicyield.com"> <script data-cfasync="false">window.dataLayer = window.dataLayer || [];
        window.gtag = function() { dataLayer.push(arguments); }
        window.gtag('consent', 'default', {
            ad_storage: 'denied',
            ad_user_data: 'denied',
            ad_personalization: 'denied',
            analytics_storage: 'denied',
            functionality_storage: 'denied',
            personalization_storage: 'denied',
            security_storage: 'granted', // Only this is granted by default
        });</script> <script data-cfasync="false">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
        new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
        j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
        '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
        })(window,document,'script','dataLayer','GTM-MCQHF8');</script> <script data-cfasync="false" async>// Init the adobeDataLayer array
        var adobeDataLayer = adobeDataLayer || [];

        // Only when the API is ready
        function adobeWaitForDY() {
            if (typeof(window.DY) !== 'undefined' && typeof(window.DY.AdDetection) !== 'undefined' &&
                typeof($dy) !== 'undefined' && typeof($dy(window)) !== 'undefined' && typeof($dy.renderSmartTagSlider) !== 'undefined') {
                
                var zi_data = localStorage.getItem('ZoomInfoData'),
                    ada_page_info = {
                        "pageName": "Leverage a new class of affinity-based audiences for hyper-targeted experiences",
                        "siteName": "Mastercard Dynamic Yield",
                        "pageTitle": "en_US :affinity-based-audiences", 
                        "pageURL": "https://www.dynamicyield.com/blog/affinity-based-audiences/",
                        "country": "US",
                        "language": "en",
                        "dyID": DY.dyid,
                        "userStatus": "Guest"
                    };

                // Detect the hierarchy and 
                // site sections based on the URL slugs
                var current_pathname = window.location.pathname.replace(/^\/|\/$/g, '');

                if(current_pathname) {

                    var current_sitesections = current_pathname.split('/'),
                        current_hierarchy = current_sitesections.map(function(segment) {

                        return segment.split(/[-_]/).map(function(word) {
                            return word.charAt(0).toUpperCase() + word.slice(1);
                        })
                        .join(' ');
                    });

                    // Site section 1
                    if(current_sitesections[0]) {
                        ada_page_info.siteSection1 = current_sitesections[0];
                    }

                    // Site section 2
                    if(current_sitesections[1]) {
                        ada_page_info.siteSection2 = current_sitesections[1];
                    }

                    // Hierarchy
                    ada_page_info.hierarchy = current_hierarchy.join('|');
                }

                // Push the ZI params as well
                if(zi_data) {
                    zi_data = JSON.parse(zi_data);

                    if(zi_data.name) {
                        ada_page_info.ziCompany = zi_data.name;
                    }

                    if(zi_data.domain) {
                        ada_page_info.ziDomain = zi_data.domain;
                    }

                    if(zi_data.employeesrange) {
                        ada_page_info.ziEmployees = zi_data.employeesrange;
                    }

                    if(zi_data.industry) {
                        ada_page_info.ziIndustry = zi_data.industry;
                    }
                }

                // Decode HTML prior to dispatching the event
                Object.keys(ada_page_info).forEach(function(key) {
                    ada_page_info[key] = $('<textarea/>').html(ada_page_info[key]).text();
                });

                adobeDataLayer.push({
                    "event": "pageLoad", 
                    "pageInfo": ada_page_info
                });

            } else {
                setTimeout(adobeWaitForDY, 150);
            }
        }

        adobeWaitForDY();</script>  <script type="text/javascript">function OptanonWrapper() {
            console.log('OneTrust Loaded');
            DY_API_update_consent_mode();
            OneTrust.OnConsentChanged(DY_API_update_consent_mode);
        }

        function DY_API_update_consent_mode() {
            var groups = OnetrustActiveGroups.split(',');

            DY.userActiveConsent = {accepted: groups.includes('C0004')};
            DYO.ActiveConsent.updateConsentAcceptedStatus(groups.includes('C0004'));

            if(groups.includes('C0004')) {
                console.log('OneTrust_Consent_Is_Granted');
                DY.API('event',{ name: 'OneTrust_Consent_Is_Granted', properties: {}});
            }

            console.log('OneTrust - DY API is ' + (groups.includes('C0004') ? 'Enabled' : 'Disabled'));
        }
        
        window.addEventListener('OTConsentApplied', function() {
            var groups = OnetrustActiveGroups.split(',');

            if(groups.includes('C0004')) {
                console.log('OneTrust_Initial_Consent_Granted');
                DY.API('event',{ name: 'OneTrust_Initial_Consent_Granted', properties: {}});
            }
        });</script>  <script type="text/javascript">/*WebFontConfig = {
		 google: { families: [ 'Shadows+Into+Light::latin', 'Handlee::latin', 'Roboto:400,100,300,500:latin' ] }
		 };
		 (function() {
		 var wf = document.createElement('script');
		 wf.src = ('https:' == document.location.protocol ? 'https' : 'http') +
		 '://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
		 wf.type = 'text/javascript';
		 wf.async = 'true';
		 var s = document.getElementsByTagName('script')[0];
		 s.parentNode.insertBefore(wf, s);
		 })(); */

        console.log(
            '%cLet’s personalize experiences together.\n%cDynamic Yield is hiring smart engineers like you to help solve hard problems.\n%cSee our jobs page: https://www.dynamicyield.com/careers',
            'font-size:2.2em;line-height:1.4em;margin-top:20px;color:rgb(93, 56, 185);',
            'font-size:1.1em;line-height:1.6em;color:rgb(0, 0, 0);',
            'font-size:1.1em;line-height:1.6em;margin-bottom:20px;color:rgb(0, 0, 0);'
        );

        function waitForElementToDisplay(selector, time, functionName) {
            if (document.getElementById(selector) != null) {
                functionName();
                return;
            } else {
                setTimeout(function () {
                    waitForElementToDisplay(selector, time, functionName);
                }, time);
            }
        }

        function dcWaitForJQuery(time, functionName) {
            if (window.jQuery || window.n2) {
                functionName();
                return;
            } else {
                setTimeout(function () {
                    dcWaitForJQuery(time, functionName);
                }, time);
            }
        }</script> <meta name="msvalidate.01" content="451B75B70520F4C76D67F116C9EFFE5C"/><meta property="twitter:account_id" content="4503599629852947"/><meta name="p:domain_verify" content="f8112f57c09778e892850075a87dc1cf"/><meta name="google-site-verification" content="9FbmfdC4cM7JG8sgYh6w9HhFlxvEHewltexeUVzuSfE"/><meta charset="UTF-8"/><link rel="pingback" href="https://www.dynamicyield.com/xmlrpc.php"/> <!--[if lt IE 9]> <script src="https://www.dynamicyield.com/wp-content/themes/Divi/js/html5.js" type="text/javascript"></script> <![endif]--> <script type="text/javascript">document.documentElement.className = 'js';</script> <script type="text/javascript">var getLangCode = 'en';</script> <link rel="prefetch" href="/wp-content/themes/Divi/css/custom-style.css" as="style" crossorigin="anonymous"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><link rel="alternate" hreflang="en" href="https://www.dynamicyield.com/blog/affinity-based-audiences/" /><link rel="alternate" hreflang="x-default" href="https://www.dynamicyield.com/blog/affinity-based-audiences/" />  <script data-cfasync="false" data-pagespeed-no-defer>var gtm4wp_datalayer_name = "dataLayer";
	var dataLayer = dataLayer || [];</script> <title>A new class of affinity-based audiences for hyper-targeted experiences</title><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Bold.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Medium.woff2" crossorigin/><link rel="preload" as="font" href="https://www.dynamicyield.com/wp-content/themes/Divi/fonts/CircularXXTT/CircularXXWeb-Book.woff2" crossorigin/><meta name="description" content="Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences." /><link rel="canonical" href="https://www.dynamicyield.com/blog/affinity-based-audiences/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="A new class of affinity-based audiences for hyper-targeted experiences" /><meta property="og:description" content="Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences." /><meta property="og:url" content="https://www.dynamicyield.com/blog/affinity-based-audiences/" /><meta property="og:site_name" content="Mastercard Dynamic Yield" /><meta property="article:publisher" content="https://www.facebook.com/DynamicYield" /><meta property="article:published_time" content="2019-09-12T13:00:58+00:00" /><meta property="article:modified_time" content="2020-07-09T20:11:14+00:00" /><meta property="og:image" content="https://www.dynamicyield.com/wp-content/uploads/2020/04/Leverage-a-new-class-of-affinity-based-audiences-for-hyper-targeted-experiences-FB.jpg" /><meta property="og:image:width" content="1200" /><meta property="og:image:height" content="628" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Shana Pilewski" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:creator" content="@shangraela" /><meta name="twitter:site" content="@DynamicYield" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Shana Pilewski" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="4 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/#article","isPartOf":{"@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/"},"author":[{"@id":"https://www.dynamicyield.com/#/schema/person/d27da019849068c0ecf730c3c7ecb53b"}],"headline":"Leverage a new class of affinity-based audiences for hyper-targeted experiences","datePublished":"2019-09-12T13:00:58+00:00","dateModified":"2020-07-09T20:11:14+00:00","mainEntityOfPage":{"@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/"},"wordCount":843,"commentCount":0,"publisher":{"@id":"https://www.dynamicyield.com/#organization"},"image":{"@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2020/04/Leverage-a-new-class-of-affinity-based-audiences-for-hyper-targeted-experiences-Blog.jpg","keywords":["Affinity Profiling","Affinity-based personalization"],"articleSection":["Product"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://www.dynamicyield.com/blog/affinity-based-audiences/#respond"]}]},{"@type":"WebPage","@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/","url":"https://www.dynamicyield.com/blog/affinity-based-audiences/","name":"A new class of affinity-based audiences for hyper-targeted experiences","isPartOf":{"@id":"https://www.dynamicyield.com/#website"},"primaryImageOfPage":{"@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/#primaryimage"},"image":{"@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/#primaryimage"},"thumbnailUrl":"https://www.dynamicyield.com/wp-content/uploads/2020/04/Leverage-a-new-class-of-affinity-based-audiences-for-hyper-targeted-experiences-Blog.jpg","datePublished":"2019-09-12T13:00:58+00:00","dateModified":"2020-07-09T20:11:14+00:00","description":"Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.","breadcrumb":{"@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.dynamicyield.com/blog/affinity-based-audiences/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/#primaryimage","url":"https://www.dynamicyield.com/wp-content/uploads/2020/04/Leverage-a-new-class-of-affinity-based-audiences-for-hyper-targeted-experiences-Blog.jpg","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2020/04/Leverage-a-new-class-of-affinity-based-audiences-for-hyper-targeted-experiences-Blog.jpg","width":795,"height":320},{"@type":"BreadcrumbList","@id":"https://www.dynamicyield.com/blog/affinity-based-audiences/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.dynamicyield.com/"},{"@type":"ListItem","position":2,"name":"Leverage a new class of affinity-based audiences for hyper-targeted experiences"}]},{"@type":"WebSite","@id":"https://www.dynamicyield.com/#website","url":"https://www.dynamicyield.com/","name":"Mastercard Dynamic Yield","description":"","publisher":{"@id":"https://www.dynamicyield.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dynamicyield.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.dynamicyield.com/#organization","name":"Mastercard Dynamic Yield","url":"https://www.dynamicyield.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/logo/image/","url":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","contentUrl":"https://www.dynamicyield.com/wp-content/uploads/2019/10/DY-Hero_Logo-Black@x2.png","width":458,"height":458,"caption":"Mastercard Dynamic Yield"},"image":{"@id":"https://www.dynamicyield.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DynamicYield","https://x.com/DynamicYield","https://www.instagram.com/dynamic.yield/","https://www.linkedin.com/company/dynamic-yield","http://www.pinterest.com/dynamicyield/","https://www.youtube.com/channel/UCPWEcR8lQRadVKYW8H4sndQ","https://en.wikipedia.org/wiki/Dynamic_Yield"]},{"@type":"Person","@id":"https://www.dynamicyield.com/#/schema/person/d27da019849068c0ecf730c3c7ecb53b","name":"Shana Pilewski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.dynamicyield.com/#/schema/person/image/ccaea78a0e3e6a4584696fc70e12b3a5","url":"https://secure.gravatar.com/avatar/c229f1583fc4d4991a5e63ff8d1f9698?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/c229f1583fc4d4991a5e63ff8d1f9698?s=96&d=mm&r=g","caption":"Shana Pilewski"},"description":"Shana is the Senior Director of Marketing at Dynamic Yield.","sameAs":["https://www.dynamicyield.com","https://x.com/shangraela"],"url":"https://www.dynamicyield.com/blog/author/shana/"}]}</script> <link rel='dns-prefetch' href='//pages.dynamicyield.com' /><link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Feed" href="https://www.dynamicyield.com/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Comments Feed" href="https://www.dynamicyield.com/comments/feed/" /><link rel="alternate" type="application/rss+xml" title="Mastercard Dynamic Yield &raquo; Leverage a new class of affinity-based audiences for hyper-targeted experiences Comments Feed" href="https://www.dynamicyield.com/blog/affinity-based-audiences/feed/" /><meta content="Divi v." name="generator"/><link rel='stylesheet' id='sbi_styles-css' href='https://www.dynamicyield.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=6.2.6' type='text/css' media='all' /><style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley, img.emoji {
		display: inline !important;
		border: none !important;
		box-shadow: none !important;
		height: 1em !important;
		width: 1em !important;
		margin: 0 0.07em !important;
		vertical-align: -0.1em !important;
		background: none !important;
		padding: 0 !important;
	}</style><link rel='stylesheet' id='wp-block-library-css' href='https://www.dynamicyield.com/wp-includes/css/dist/block-library/style.min.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id='global-styles-inline-css' type='text/css'>body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
.wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;}
:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}
:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}
.wp-block-pullquote{font-size: 1.5em;line-height: 1.6;}</style><link rel='stylesheet' id='rfw-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_7c036e0987ef80b703d7eb1abf922895.css?ver=2026020709' type='text/css' media='all' /><link rel='stylesheet' id='divi-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ab3666a686d3dac03fd3032e5757637e.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='ctt-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1d1b2f761cf3768f427cdc5c4c2544b.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='inline-tweet-sharer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_daa32ca85e114a0c6e5d1432c89237f3.css?ver=2.6.4' type='text/css' media='all' /><link rel='stylesheet' id='et_lb_modules-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c0102af27938567cb82cc02e4da3a673.css?ver=2.4' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_40cb404848bc2e556105c8aea77f29aa.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='et-shortcodes-responsive-css-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_3a30a77569bc4544b9465acbee8e5f97.css?ver=3.0' type='text/css' media='all' /><link rel='stylesheet' id='wp-featherlight-css' href='https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/css/wp-featherlight.min.css?ver=1.3.4' type='text/css' media='all' /><link rel='stylesheet' id='baskerville-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_8c23179f030d02e0065d2054eab34279.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='markformc-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_0eb51906eca648ca4559d0a03b898d83.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='mackinac-font-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_9c8fec2609ebc9764a6e16471d9451ae.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='button-pulse-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_4cabc8dd29eaa9af7bf2df62f1c40af9.css?ver=935c7f8ce03960b02800bc8ae3231df8' type='text/css' media='all' /><link rel='stylesheet' id='fontawesome-css' href='https://www.dynamicyield.com/wp-content/themes/Divi/custom/font-awesome/css/font-awesome.min.css' type='text/css' media='all' /><link rel='stylesheet' id='bootstrap-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d375e60add46d8de26a78728b517660f.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_13b1b6672b8cfb0d9ae7f899f1c42875.css' type='text/css' media='all' /><link rel='stylesheet' id='slick-theme-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f9faba678c4d6dcfdde69e5b11b37a2e.css' type='text/css' media='all' /><link rel='stylesheet' id='custom-theme-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_57f41281576414370c141cd00d2a80a9.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='custom-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_417039b6d54561fe1e8c94ee67cd902c.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='header-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d75ad7543415df427913a5fe91606386.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='footer-style-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_25400e1cfd7099cc557083769c928231.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='video_tabs_module-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_f1109a8bc8c46ec9f2205cc8603c132f.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='select2-css' href='https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.6-rc.0/css/select2.min.css' type='text/css' media='all' /><link rel='stylesheet' id='post-checklist-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_ede7f9aa4d78ac997ea5e48f5d511400.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='post-event-cards-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d02c1d48c2c1fde18d405f087a0fe833.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='mkto-reset-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_d117c8ecde800f5dccd137c16bab71af.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='learning-center-general-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_73dd3b78cf6e21c28be39db6740774b1.css?ver=26.27' type='text/css' media='all' /><link rel='stylesheet' id='article-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_e1d850b2d8d6fd6331ad74bd35ddde51.css?ver=1772305779' type='text/css' media='all' /><link rel='stylesheet' id='customers-shortcode-css' href='https://www.dynamicyield.com/wp-content/cache/autoptimize/css/autoptimize_single_c6bf61e9c8beb560d64d119f58757b8b.css?ver=26.27' type='text/css' media='all' /> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_dbdab0f35217f6041eb7e2028dc94ba4.js?ver=2.6.4" id="inline-tweet-sharer-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/blazy.min.js" id="blazy-js"></script> <script type="text/javascript" src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js?ver=21.85" id="mkto-form-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_db6be3b57dba139e789fec1a78186c8e.js?ver=21.85" id="learning-center-js-js"></script> <link rel="https://api.w.org/" href="https://www.dynamicyield.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dynamicyield.com/wp-json/wp/v2/posts/120735" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dynamicyield.com/xmlrpc.php?rsd" /><link rel='shortlink' href='https://www.dynamicyield.com/?p=120735' /><link rel="alternate" type="application/json+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fblog%2Faffinity-based-audiences%2F" /><link rel="alternate" type="text/xml+oembed" href="https://www.dynamicyield.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dynamicyield.com%2Fblog%2Faffinity-based-audiences%2F&#038;format=xml" /><meta name="generator" content="WPML ver:4.6.8 stt:1,4,3,28,2;" /> <script type="text/javascript">(function(url){
	if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; }
	var addEvent = function(evt, handler) {
		if (window.addEventListener) {
			document.addEventListener(evt, handler, false);
		} else if (window.attachEvent) {
			document.attachEvent('on' + evt, handler);
		}
	};
	var removeEvent = function(evt, handler) {
		if (window.removeEventListener) {
			document.removeEventListener(evt, handler, false);
		} else if (window.detachEvent) {
			document.detachEvent('on' + evt, handler);
		}
	};
	var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' ');
	var logHuman = function() {
		if (window.wfLogHumanRan) { return; }
		window.wfLogHumanRan = true;
		var wfscr = document.createElement('script');
		wfscr.type = 'text/javascript';
		wfscr.async = true;
		wfscr.src = url + '&r=' + Math.random();
		(document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr);
		for (var i = 0; i < evts.length; i++) {
			removeEvent(evts[i], logHuman);
		}
	};
	for (var i = 0; i < evts.length; i++) {
		addEvent(evts[i], logHuman);
	}
})('//www.dynamicyield.com/?wordfence_lh=1&hid=22BAA9B26D9393955AFF2E7602A48FBB');</script> 
 <script data-cfasync="false" data-pagespeed-no-defer>var dataLayer_content = {"visitorLoginState":"logged-out","visitorType":"visitor-logged-out","pagePostType":"post","pagePostType2":"single-post","pageCategory":["product"],"pagePostAuthor":"Shana Pilewski","pagePostDate":"September 12, 2019","pagePostDateYear":"2019","pagePostDateMonth":"09","pagePostDateDay":"12","pagePostDateDayName":"Thursday","pagePostDateHour":"09","pagePostDateMinute":"00","pagePostDateIso":"2019-09-12T09:00:58-04:00","pagePostDateUnix":1568278858};
	dataLayer.push( dataLayer_content );</script> <script type="text/javascript">console.warn && console.warn("[GTM4WP] Google Tag Manager container code placement set to OFF !!!");
	console.warn && console.warn("[GTM4WP] Data layer codes are active but GTM container must be loaded using custom coding !!!");</script> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" /><link rel="icon" type="image/png" href="/favicon-16x16.png" sizes="16x16"><link rel="icon" type="image/png" href="/favicon-32x32.png" sizes="32x32"><link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96"><link rel="icon" type="image/png" href="/favicon-180x180.png" sizes="180x180"><link rel="icon" type="image/png" href="/favicon-192x192.png" sizes="192x192"><link rel="icon" type="image/png" href="/favicon-194x194.png" sizes="194x194"><link rel="shortcut icon" href="/favicon.ico"> <script type="text/javascript" data-noptimize>function dy_bind_adobe_mkto_events(form, form_id, form_name) {

        // Init the adobeDataLayer object
        window.adobeDataLayer = window.adobeDataLayer || [];

        var focus_reported = false;
        var form_completed = false;
        var form_started_reported = false;
        
        // Monitor input interactions - first focus (form start)
        form.getFormElem().find('input, select').on('focus', function() {
            
            // Only if it hasn't been reported yet
            if(! focus_reported) {
                focus_reported = true;
                form_started_reported = true;
                
                adobeDataLayer.push({
                    "event": "form_start",
                    "trackAction": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                    }
                });
            }
        });

        // Detect dropoff if the form hasn't been completed
        window.addEventListener("beforeunload", function(event) {
            if (form_completed) return;
            
            var filledLabels = [];
            var count = 0;
            
            form.getFormElem().find('input, select').each(function() {
                var value = this.value && this.value.trim();
                if (value) {
                var label = form.getFormElem().find("label[for='" + this.id + "']").text().trim();
                if (label) {
                    filledLabels.push(label);
                    count++;
                }
                }
            });
            
            if (count > 0) {
                adobeDataLayer.push({
                    "event": "form_dropoff",
                    "formInfo": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                        "completedFields": {
                            "labels": filledLabels.join("|"),
                            "count": count.toString()
                        }
                    }
                });
            }
        });

        // Hook into successful submission
        form.onSuccess(function(values, followUpUrl) {

            if(form_started_reported) {

                // Report form completed
                form_completed = true;

                // Send an Adobe Analytics DataLayer event
                adobeDataLayer.push({
                    "event": "form_complete",
                    "formInfo": {
                        "formName": form_name,
                        "formID": form_id,
                        "zoomInfo": localStorage.ZoomInfoData !== undefined,
                        "successAction": {
                            "action": "redirect",
                            "redirectUrl": followUpUrl
                        }
                    }
                });
            }
        });
    }

    function dy_bind_adobe_cta_event(cta, cta_type, cta_section) {
        var cta_name = cta.text().trim(),
            cta_url,
            page_url = window.location.href;

        // const domainName = window.location.origin;

        if (cta.attr('href') !== undefined) {
            // cta_url = domainName + cta.attr('href');
            cta_url = cta.attr('href');
        } else {
            cta_url = page_url;
        }

        adobeDataLayer.push({
            "event": "ctaClick",
            "clickInfo": {
                "ctaName": cta_name,
                "ctaType": cta_type,
                "destinationURL": cta_url,
                "ctaLocation": page_url,
                "ctaSection": cta_section
            }
        });
    }</script> <link rel="shortcut icon" href="https://www.dynamicyield.com/wp-content/uploads/2018/11/favicon-194x194.png" /><link rel="amphtml" href="https://www.dynamicyield.com/blog/affinity-based-audiences/amp/"></head><body class="post-template-default single single-post postid-120735 single-format-standard wp-featherlight-captions et_fixed_nav osx et_right_sidebar chrome et_includes_sidebar elementor-default default_header"><div id="page-container"><header id="main-header" class="et_nav_text_color_dark"
 style="background: #fff;"><div class="container-fluid clearfix"><div class="dy-header-logo"> <a href="https://www.dynamicyield.com/"
 class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Product</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Why DY"> <a href="">Why Dynamic Yield</a></li><li class="has-dropdown company menu-has-cta menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">Company</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Learning Center</a></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Product</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 	C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 	H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/blog/affinity-based-audiences/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="lc-container"><div id="content-area" class="clearfix"><header class="article-sticky-header"><div class="lc-header-container lc-flex"><div class="lc-header-logo"></div><div class="lc-header-title"> Leverage a new class of affinity-based audiences for hyper-targeted experiences</div><div class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path d="M460.1990662,230.0995331C460.1990662,103.0190277,357.1800232,0,230.0995331,0S0,103.0190277,0,230.0995331C0,338.011261,74.2903519,428.5578003,174.5126801,453.4230957V300.4146423H127.064209v-70.3151093h47.4484711v-30.2983704c0-78.3184433,35.4433594-114.619339,112.3326569-114.619339c14.5774536,0,39.730896,2.8583221,50.020874,5.7166443v63.7409363c-5.4308167-0.5716553-14.8633118-0.8574677-26.58255-0.8574677c-37.7300415,0-52.3075867,14.2916718-52.3075867,51.4501038v24.8674927h75.158783l-12.9122009,70.3151093h-62.246582v158.0991821C371.9082336,444.7527161,460.1990662,347.742981,460.1990662,230.0995331z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Share on Linkedin" class="icon" onclick="window.open( 'https://www.linkedin.com/shareArticle?mini=true&url=' + encodeURIComponent(document.location.href)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"/></svg> </a></li><li class="et-social-icon"> <a href="#" title="Tweet" class="icon" onclick="window.open('https://twitter.com/intent/tweet?text=' + encodeURIComponent(document.title) + ':%20'  + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-120735" class="et_pb_post post-120735 post type-post status-publish format-standard has-post-thumbnail hentry category-product tag-affinity-profiling tag-affinity-based-personalization"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/product/" rel="category tag">Product</a></li></ul></div><h1 class="article-title">Leverage a new class of affinity-based audiences for hyper-targeted experiences</h1><h2 class="article-excerpt">Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg"  alt="Shana Pilewski" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/" title="Posts by Shana Pilewski" rel="author">Shana Pilewski</a></div><div class="article-author-title-text"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="entry-content article-entry-content"><p>Every user interaction with a site or app provides valuable signals about their preferences and intent. If a user adds an item to their cart, we can surmise an interest in some or all of the attributes associated with the particular product at hand. And combined with the significance and recency of the engagement, it can allow companies to both create experiences the user is more likely to engage with and better recognize changes in user preferences over time.</p><p>However, much of the rich browsing data described above has gone completely unused. Too complex to untangle and action as visitors become exposed to a wider range of brands, colors, styles, prices, and more, important correlations between the product a user is interacting with and it’s many attributes end up being missed.</p><p>To solve for this, Dynamic Yield now automatically collects, analyzes, and calculates this data to build unique affinity profiles for each individual in real-time. In turn, marketers can utilize these sophisticated new user segments across web, mobile, app, and email as well as in external third-party platforms like DMPs, BI tools, DSPs, and more.</p><h2>Dynamic Yield&rsquo;s approach to affinity</h2><p>We’ve been in the game for a while now, and our affinity-based personalization capabilities are growing to support new and emerging applications as <a href="https://www.dynamicyield.com/blog/exposing-the-complexity-of-user-affinities/">the process of affinity modeling</a> evolves.</p><p>Our <a href="https://www.dynamicyield.com/recommendationsations/">recommendation engine</a> taps into direct engagement with product feed attributes, using data aggregated through rich affinity profiles to serve the most appropriate experience variations and products to each visitor. We also provide multiple methods and algorithms to power how these recommendations are personalized, allowing teams to employ deep learning and neural networks as well as continuously test and optimize a mix of affinity and popularity scores to best fit their needs.</p><p>And the affinity scores powering these recommendations don&rsquo;t live behind gated walls. With our <a href="https://www.dynamicyield.com/blog/unified-customer-profile-apis/">Unified Customer Profile API</a>, this history of online activity can be fed through Dynamic Yield, or into any other system, such as a chatbot, smart TV, clienteling app, and more for the creation of other highly-tailored experiences.&nbsp;</p><p>For example, using our Affinity Profile tool, a new user who lands on a site for the very first time would have an empty affinity state.</p><p><img fetchpriority="high" decoding="async" src="/wp-content/uploads/2019/09/new-user-1.gif" alt="An affinity score populating as the user interacts with different products" width="1330" height="657" class="aligncenter size-full wp-image-103562" /></p><p>Over the course of the session, the user&rsquo;s affinity score would begin to populate, with important actions and behaviors like visiting a product page or adding an item to the cart contributing to the calculation. Top values are then bucketed according to the various signals of intent for a high-level view depicting which interactions held the greatest significance.&nbsp;</p><p><img decoding="async" src="/wp-content/uploads/2019/09/affinity-values.png" alt="Top attribute values ranked by significance" width="1330" height="705" class="aligncenter size-full wp-image-103551" /></p><p>Furthermore, marketers can choose to drill into the user&rsquo;s full profile, analyzing each of the values and attributes captured to better understand the nature of interactions made over time. For instance, what an individual&rsquo;s score looks like for women&rsquo;s products versus those for the home.</p><p><img decoding="async" src="/wp-content/uploads/2019/09/affinity-score-1.gif" alt="Diving into a user&#039;s affinity scores" width="1330" height="657" class="aligncenter size-full wp-image-103541" /></p><p>And because affinity profiling is tied to a product feed, we make it easy to explore a brand&rsquo;s catalog, offering helpful suggestions for recommendations based on either a personalized algorithm a popularity-based approach.&nbsp;</p><p><img loading="lazy" decoding="async" src="/wp-content/uploads/2019/09/affinity-recs-1.gif" alt="Exploring recommendation strategies based on affinity vs popularity" width="1330" height="657" class="aligncenter size-full wp-image-103536" /></p><p>And the ability to action these valuable user attributes doesn&rsquo;t end there.&nbsp;</p><h3>Making affinity targetable</h3><p>Up until now, if a marketer wanted to target an audience of people who had a high affinity to, say, the category &lsquo;running,&rsquo; they would have to arbitrarily define the makeup of that segment through a series of targeting conditions. Based on historical interactions, this might be visitors who viewed 3 items or running products in the past week and who&rsquo;s average order value (AOV) was above $75.</p><p>With Affinity-based conditions, visitors with preferences to specific brands, colors, categories, and other attributes from the product catalog can be segmented and automatically targeted without having to build the audience manually.&nbsp;</p><p><img loading="lazy" decoding="async" src="/wp-content/uploads/2019/09/affinity-ui-screenshot.png" alt="Targeting users by affinity with Dynamic Yield" width="1330" height="482" class="aligncenter size-full wp-image-103546" /></p><p>A few use cases of how teams leverage affinity profiles for the creation of highly-targeted experiences include:</p><ul><li>Promoting relevant products in the homepage banner for users with an affinity to brown boots</li><li>Reordering menu items within the navigation based on the user&rsquo;s affinity to Men&rsquo;s pants</li><li>Moving product rows up on the shoe category page to surface Nike before any other brand</li><li>Serving targeted discount notifications to users with an affinity to women and/or accessories.</li></ul><p>Additionally, you can breakdown any campaign report based on affinity segments, and have Dynamic Yield’s <a href="https://www.dynamicyield.com/predictive-targeting">Predictive Targeting</a> solution continuously analyze and identify opportunities to serve the most relevant content for each affinity audience segment.</p><h2>Turning complexity into actionability&nbsp;</h2><p>Affinity-based personalization opens up an entirely new world of potential, giving brands the power to capitalize on what they know about their customers but weren’t previously able to. We’re excited about what the future holds and hope you’ll stay tuned as we continue to expand our offering in this area.</p><p>If you want to learn more about our affinity-based personalization capabilities, <a href="https://www.dynamicyield.com/contact/">contact us here</a>.&nbsp;</p><style>.single .affinity-table.mobile{
    display: none;
}
.single .affinity-image{
    margin-bottom: 55px;
    padding: 50px 0 85px;
}
#content-area table {box-shadow: 0px 0px 10px #eaeaea; height: 100%; width: 100%; margin: 0; font-size: 12px; padding: 0; font-family: 'Roboto', sans-serif;}

#content-area .affinity-table-4.desktop table tr:nth-of-type(2),
#content-area .affinity-table-4.desktop table tr:nth-of-type(3),
#content-area .affinity-table-4.desktop table tr:nth-of-type(4),
#content-area .affinity-table-4.desktop table tr:nth-of-type(6),
#content-area .affinity-table-4.mobile table tr{
    background: none;
}
#content-area .affinity-table-4.desktop table tbody tr:last-child { background: #F4F7F9; }
#content-area .affinity-table-4.desktop table tr:hover:nth-of-type(2) td:first-child,
#content-area .affinity-table-4.desktop table tr:hover:nth-of-type(6) td:first-child{
    background: #fff;
}
#content-area .affinity-table-4.mobile table tr.score {
    background: #F8FAFB;
}
#content-area .affinity-table-4.mobile table tr.totalscore {
    background: #EDF1F4;
}
#content-area .affinity-table table tbody tr:hover,#content-area .affinity-table table tbody tr:nth-of-type(odd):hover { background: #e4e4e4; }

#content-area table { width: 100%; border-collapse: collapse; }
#content-area table tr:nth-of-type(odd) { background: #F4F7F9; }
#content-area .affinity-table-1 table tr:nth-of-type(odd) { background: none; }

#content-area table tr td, #content-area table th { padding: 12px; border: 1px solid #D1DBE1; text-align: left; }
#content-area .affinity-table-1 table tr td, #content-area .affinity-table-1 table th { padding: 20px 40px 20px; }
#content-area .affinity-table-1 {
    margin-bottom: 20px;
}
#content-area .affinity-table-2,
#content-area .affinity-table-3,
#content-area .affinity-table-4{
    margin-bottom: 35px;
}
#content-area .affinity-table table thead{
    background: #3a82b5; /* Old browsers */
    background: -moz-linear-gradient(left,  #3a82b5 1%, #51a997 100%); /* FF3.6-15 */
    background: -webkit-linear-gradient(left,  #3a82b5 1%,#51a997 100%); /* Chrome10-25,Safari5.1-6 */
    background: linear-gradient(to right,  #3a82b5 1%,#51a997 100%); /* W3C, IE10+, FF16+, Chrome26+, Opera12+, Safari7+ */
    filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#3a82b5', endColorstr='#51a997',GradientType=1 ); /* IE6-9 */
}
#content-area .affinity-table table thead tr{
    background: none;
}
#content-area .affinity-table table thead tr td{
    border: 1px solid #D1DBE1;
}
.single .affinity-table table thead tr td,
.single .affinity-table table thead tr td p,
.single .affinity-table table thead tr td strong{
    color: #fff;
    text-align: left;
    font-weight: 700!important;
    font-size: 18px;
}
.single .affinity-table-3 table thead tr td,
.single .affinity-table-3 table thead tr td p,
.single .affinity-table-3 table thead tr td strong{
    font-size: 16px;
}
.single .affinity-table-1 table thead tr td,
.single .affinity-table-1 table thead tr td p{
    text-align: center;
}
.single .affinity-table table tr td,
.single .affinity-table table tr td p{
    line-height: 1.3 !important;
    vertical-align: initial;
    font-size: 16px;
}
/*#content-area .affinity-table-3 table{*/
/*table-layout: fixed;*/
/*}*/
#content-area .affinity-table-3 table tr td{
    padding: 20px 6px 20px 12px;
}
#content-area .affinity-table-3 table tr td:nth-of-type(1){
    width: 22%;
    padding: 20px;
}
.single .affinity-table-3 table tbody tr td,
.single .affinity-table-3 table tbody tr td p{
    font-size: 14px;
}
.single .affinity-table table tbody .score{
    font-weight: 700;
}
.single .affinity-table table tbody .red{
    color: #F64C72;
}
.single .affinity-table table tbody .purple {
    color: #5D39B7;
}
.single .semibold strong,
.single .semibold{
    font-weight: 500 !important;
}
.single .bold strong,
.single .bold{
    font-weight: 600 !important;
}
.affinity-table-4.desktop td {
    width: 16.6%;
}
.single .affinity-table-4.mobile table tr td {
    vertical-align: bottom !important;
}
.single .entry-content .affinity-table-4.mobile table tr td.weights:not(.random),
.single .entry-content .affinity-table-4.mobile table tr td.weights span:not(.random) {
    line-height: 1 !important;
}

@media(min-width: 999px){
    #content-area .affinity-table table tbody tr strong {
        display: block;
    }
    #content-area .affinity-table table tbody tr .hyphen {
        display: none;
    }
    #content-area .affinity-table table tbody tr .colon {
        display: inline-block;
    }
}
@media (min-width: 480px){
    .single .affinity-table.blog-1000-width:not(.affinity-table-4.desktop) {
        width: 100%;
        max-width: 98vw;
        margin: auto;
        display: inline-flex;
        justify-content: center;
    }
}
@media only screen and (max-width: 998px) {
    #content-area .affinity-table table tbody tr .colon {
        display: none;
    }
    #content-area table .link-share-widget-cta {height: 27px !important;}
}
@media (max-width: 1100px) {
    .single .affinity-table table {
        max-width: 95vw;
    }
    .single .blog-1000-width {
        width: 100%;
        margin-left: auto;
    }
}
@media only screen and (max-width: 1024px), (min-device-width: 768px) and (max-device-width: 1024px)  {
    .single .affinity-table.desktop{
        display: none;
    }
    .single .affinity-table.mobile{
        display: flex;
    }
    .single .affinity-table-1 table tbody tr > * {
        display: block;
    }
    .single .affinity-table-1 table tbody tr {
        display: table-cell;
    }
    .single .affinity-table-1 table tbody tr:nth-child(1){
        width: 53%;
    }
    .single .affinity-table-1 table tbody tr:nth-child(2){
        width: 47%;
    }
    #content-area .affinity-table table tr td, #content-area .affinity-table table th {
        padding: 13px 10px;
    }
    .single .entry-content .affinity-table table tr td:not(.random),
    .single .entry-content :not(.random) .affinity-table table tr td p:not(.random),
    .single .entry-content .affinity-table table tr td span:not(.hyphen) {
        line-height: 1.3;
        vertical-align: initial;
        font-size: 10px !important;
    }


    #content-area .affinity-table-3.mobile table tr td:nth-of-type(1) {
        width: 100%;
        padding: 0;
    }
    #content-area .affinity-table-3.mobile table tr td:nth-of-type(1) {
        width: 100%;
        padding: 0;
    }
    #content-area .affinity-table-3.mobile table table tr td:nth-of-type(1) {
        padding: 13px 10px;
    }
    #content-area .affinity-table-3.mobile table tr:nth-of-type(odd) { background: none; }
    #content-area .affinity-table-3.mobile table tbody tr:hover,
    #content-area .affinity-table-3.mobile table tbody tr:nth-of-type(odd):hover {
        background: none;
    }
    #content-area .affinity-table-3.mobile table tr:nth-of-type(odd) table { background: #F4F7F9; }

    .single .entry-content .affinity-table-3.mobile table table {
        box-shadow: none;
        border-top: 2px solid #D1DBE1;
    }
    .single .entry-content .affinity-table-3.mobile table tr:first-child table {
        border-top: 1px solid #D1DBE1;
    }
    .single .entry-content .affinity-table-3.mobile table table td, .single .entry-content .affinity-table-3.mobile table table th {
        border: none ;
    }
    .single .entry-content .affinity-table-3.mobile table table tr {
        border-top: 1px solid #D1DBE1;
        border-bottom: 1px solid #D1DBE1;
    }

    .single .entry-content .affinity-table-3.mobile table table th:nth-child(1) {
        width: 35%;
    }
    .single .entry-content .affinity-table-3.mobile table table td:nth-child(2),
    .single .entry-content .affinity-table-3.mobile table table td:nth-child(3),
    .single .entry-content .affinity-table-3.mobile table table td:nth-child(4){
        width: 21.66%;
    }

    .single .entry-content .affinity-table-3.mobile table table.attr-gender td:nth-child(2),
    .single .entry-content .affinity-table-3.mobile table table.attr-gender td:nth-child(3),
    .single .entry-content .affinity-table-3.mobile table table.attr-gender td:nth-child(4),
    .single .entry-content .affinity-table-3.mobile table table.attr-gender td:nth-child(5){
        width: 16.25%;
    }

    .single .entry-content .affinity-table-3.mobile table table.attr-pricerange td:nth-child(4),
    .single .entry-content .affinity-table-3.mobile table table.attr-pricerange td:nth-child(5){
        width: 0;
    }
    .single .entry-content .affinity-table-3.mobile table table.attr-pricerange td:nth-child(3) {
        width: 43.4%;
    }

}</style><script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function resize_columns(){
    if($(window).width()<1025){
        $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(1)').css({height:'auto'});
        $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(2)').css({height:'auto'});

        $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(1)').css({height:'auto'});
        $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(2)').css({height:'auto'});

        if($('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(1)').height() < $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(1)').height()) {
            $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(1)').css({height: $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(1)').height() + 'px'});
        } else {
            $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(1)').css({height: $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(1)').height() + 'px'});
        }

        if($('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(2)').height() < $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(2)').height()) {
            $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(2)').css({height: $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(2)').height() + 'px'});
        } else {
            $('.single .affinity-table-1 table tbody tr:nth-child(2) td:nth-child(2)').css({height: $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(2)').height() + 'px'});
        }
    } else {
        $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(1)').css({height:'auto'});
        $('.single .affinity-table-1 table tbody tr:nth-child(1) td:nth-child(2)').css({height:'auto'});
    }
}

scoreObj = {};
scoreObj.active = 0;

function score() {
    if (scoreObj.active === 0) {
        $('.score.come-in td').each(function () {
            var $this = $(this);
            if($this.data('counter')) {
                setTimeout(function () {
                    scoreObj.active++;
                }, 30);
            }
            if (!isNaN($this.text()) && $this.text() !== '') {
                jQuery({Counter: 0}).animate({Counter: $this.data('counter')}, {
                    duration: 100 * $this.data('counter'),
                    easing: 'swing',
                    step: function () {
                        $this.text(Math.ceil(this.Counter));
                    },
                    complete: function () {
                        setTimeout(function () {
                            scoreObj.active--;
                        }, 1000);
                    }
                });
            }
        });
    }
}

resize_columns();

$('document').ready(function(){
    resize_columns();
    score();
});
$(window).load(function(){
    resize_columns();
    setTimeout(function(){
        score();
    }, 1500);
});
$(window).resize(function(){
    resize_columns();
});
$(window).scroll(function(){
    score();
});</script> </div></article><div style="clear: both;"></div></div></div><div class="article-content"><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Categories:</strong><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/product/" rel="category tag">Product</a></li></ul></div><div class="article-tags-block"><strong>Tags:</strong><a href="https://www.dynamicyield.com/blog/tag/affinity-profiling/" rel="tag">Affinity Profiling</a><a href="https://www.dynamicyield.com/blog/tag/affinity-based-personalization/" rel="tag">Affinity-based personalization</a></div></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP&sup2; newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></section><div class="container"><div class="related-posts-wrapper"><div id="dc_crp_related" class="crp_related"><h3>YOU MIGHT ALSO LIKE</h3><ul><li><a href="https://www.dynamicyield.com/blog/affinity-based-email-personalization/"><img src="https://www.dynamicyield.com/wp-content/uploads/2023/01/dy-ai-elevating-emails-feature.png" alt="" class="crp_thumb"><div class="crp_title">How AI is Elevating Emails to Automatically Understand Affinity</div><div class="crp_button button">READ MORE</div></a></li><li><a href="https://www.dynamicyield.com/blog/affinityml/"><img src="https://www.dynamicyield.com/wp-content/uploads/2024/01/dy-affinity-ml-2023-feature.png" alt="" class="crp_thumb"><div class="crp_title">Beyond Past Behavior: Predict Future Needs with AI-Powered Affinity</div><div class="crp_button button">READ MORE</div></a></li><li><a href="https://www.dynamicyield.com/blog/affinity-allocation/"><img src="https://www.dynamicyield.com/wp-content/uploads/2023/04/dy-affinity-allocation-feature.png" alt="" class="crp_thumb"><div class="crp_title">Transform the Way Customers Experience Personalization with Affinity Allocation</div><div class="crp_button button">READ MORE</div></a></li></ul></div></div></div><div class="et_pb_section post_slider_row test_posts_carousel select-clients-carousel et_section_regular"
 style="background-color:#f9f9f9;"><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div class="case-studies-carousel-title">Driving Big Results with Personalization</div><div class="posts_carousel"><ul id="posts_carousel"><li class="243971"><a href="https://www.dynamicyield.com/case-studies/valamar/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2026/02/mc-cm-valmar-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">How Valamar converts travel intent into bookings with real-time context</div></li><li class="243414"><a href="https://www.dynamicyield.com/case-studies/saks-fifth-avenue/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/11/mc-cm-saks-5thave-excerpt-544x672_v2.jpg" width="281" height="347" /></a><div class="grid_title">What makes Saks’ personalization engine a game-changer for driving 10% more conversions?</div></li><li class="242646"><a href="https://www.dynamicyield.com/case-studies/bergzeit/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/09/mc-cm-bergzeit-excerpt-544x672-1.jpg" width="281" height="347" /></a><div class="grid_title">Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce</div></li><li class="237681"><a href="https://www.dynamicyield.com/case-studies/leroymerlin/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2025/01/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">32% of Total Purchases from AdaptML Recommendations</div></li><li class="230927"><a href="https://www.dynamicyield.com/case-studies/signet/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/10/signet-new-library-thumbnail.jpg" width="281" height="347" /></a><div class="grid_title">+88% Conversion Uplift with Mastercard Predictive Spend Insights</div></li><li class="224233"><a href="https://www.dynamicyield.com/case-studies/personalization-breeze/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/07/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">Making Personalization a Breeze for Leading Financial Institutions</div></li><li class="221699"><a href="https://www.dynamicyield.com/case-studies/tui/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/06/tui-library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">+10.3% uplift in add-to-cart rate</div></li><li class="215474"><a href="https://www.dynamicyield.com/case-studies/sky/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-2.png" width="281" height="347" /></a><div class="grid_title">39% decrease in same-month cancellations</div></li><li class="215658"><a href="https://www.dynamicyield.com/case-studies/electrolux/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail-1.png" width="281" height="347" /></a><div class="grid_title">16% contribution to D2C revenue from Dynamic Yield</div></li><li class="215340"><a href="https://www.dynamicyield.com/case-studies/on/"><img class="b-lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://www.dynamicyield.com/wp-content/uploads/2024/02/library-thumbnail.png" width="281" height="347" /></a><div class="grid_title">16% of revenue from recommendations</div></li></ul></div><style>ul#posts_carousel:not(.slick-initialized) {
    display: flex;
    flex-direction: row;
    overflow: visible;
    width: 10000px;
}
.posts_carousel {
    overflow-x: hidden;
}
#posts_carousel .slick-list {
    max-width: 873px;
    margin: auto;
    left: 5px;
}
#posts_carousel li {
    margin-right: 10px;
    margin-bottom: 10px;
}
#posts_carousel li img{
    box-shadow: 3px -1px 10px #C3C3C3;
}
#posts_carousel .slick-list:after {
    content: '';
    position: absolute;
    right: 0;
    top: 0;
    bottom: 0;
    width: 10px;
    background: #f9f9f9;
}
#posts_carousel .slick-prev, #posts_carousel .slick-next {
    width: 45px;
    height: 45px;
}
#posts_carousel.slick-slider .slick-prev:before {
    background: url('/wp-content/themes/Divi/images/arrow_left.svg')50% no-repeat;
    opacity: 0.5;
    width: 40px;
    height: 40px;
}
#posts_carousel.slick-slider .slick-next:before {
    background: url('/wp-content/themes/Divi/images/arrow_right.svg')50% no-repeat;
    opacity: 0.5;
    width: 40px;
    height: 40px;
}
.post_slider_row {
    overflow-x: hidden;
}
@media(max-width: 980px){
    #posts_carousel {
        max-width: 450px;
        margin: auto;
    }
    #posts_carousel .slick-list {
        width: 278px;
        max-width: 95%;
        margin: auto;
        left: auto;
    }
    #posts_carousel li {
        margin-right: 0;
    }
    #posts_carousel .slick-list:after {
        display: none;
    }
}

@media(max-width: 480px){
    .posts_carousel{
        display: inline;
    }
    #posts_carousel .slick-prev {
        left: -25px;
        z-index: 9;
    }
    #posts_carousel .slick-next {
        right: -25px;
        z-index: 9;
    }
}

@media(max-width: 360px){
    #posts_carousel.slick-slider .slick-next:before {
        position: relative;
        right: -10px;
    }

    #posts_carousel.slick-slider .slick-prev:before {
        position:relative;
        left: -5.5px;
    }
}</style><script type="text/javascript">$=jQuery.noConflict();
                $(".posts_carousel").css({visibility: "visible"});
				$(window).load(function(){
                    $("#posts_carousel").slick({
                        centerMode: false,
                        waitForAnimate: false,
                        slidesToShow: 3,
                        arrows: true,
                        dots: false,
                        autoplaySpeed: 5,
                        draggable: true,
                        swipeToSlide: true,
                        responsive: [
						    {
						      breakpoint: 981,
						      settings: {
						        slidesToShow: 1
						      }
						    },
					    ]
                    });
                    $(".slider-widget ul").css({opacity: "1"});
                });
                $("#posts_carousel").on("beforeChange", function(event, slick, currentSlide, nextSlide){
	                var imagesToLoad = $(".posts_carousel .b-lazy");
	                var slickCarouselBlazy = new Blazy();
	                slickCarouselBlazy.load(imagesToLoad);
                });
                
                let pageUrl = window.location.href;
                let csCard = $(".posts_carousel a");
                if(csCard) {
                    csCard.on("click", function(e) {
                        let ctaUrl = $(this).attr("href"),
                            ctaName = $(this).parent().find(".grid_title").text().trim();
            
                        adobeDataLayer.push({
                            "event": "tileClick",
                            "clickInfo": {
                                tileName: ctaName,
                                destinationURL: ctaUrl,
                                tileSection : "Posts Carousel",
                                tileLocation: pageUrl,
                            }
                        });
                    });
                }</script> </div></div></div></div>  <script type='text/javascript'>//DY.API('siteVar', {id: 128, value: 'Shana Pilewski'});
        //DY.API('siteVar', {id: 129, value: 'Product'});</script> <footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path id="Icon_ionic-ios-play-circle" data-name="Icon ionic-ios-play-circle" d="M10.688,3.375A7.313,7.313,0,1,0,18,10.688,7.311,7.311,0,0,0,10.688,3.375Zm2.946,7.45L8.81,13.743a.156.156,0,0,1-.236-.137V7.77a.156.156,0,0,1,.236-.137l4.823,2.918A.161.161,0,0,1,13.634,10.825Z" transform="translate(-2.875 -2.875)" fill="none" stroke="rgba(0,0,0,0.8)" stroke-width="1"/> </svg> </a></div><ul class="footer-certificates"><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/gdpr-icon.png" alt="gdpr icon" width="139" height="70"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2023/04/SOCII-Badge.png" alt="socii icon" width="70" height="70"> </a></li><li> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/ccpa-icon.svg" alt="ccpa icon" width="117" height="40"> </a></li><li class="retina_parent"> <a href="https://www.dynamicyield.com/compliance/"> <img src="/wp-content/uploads/2022/05/iso-27001.png" alt="iso icon" width="106" height="68"> </a></li></ul></div></div><div class="footer-container"><div id="footer-widgets"><div class="footer-widget"><div id="nav_menu-2" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Key Capabilities</h4><div class="menu-core-capabilities-container"><ul id="menu-core-capabilities" class="menu"><li id="menu-item-230872" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230872"><a href="https://www.dynamicyield.com/segmentation/">Segmentation</a></li><li id="menu-item-5913" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5913"><a href="https://www.dynamicyield.com/targeting/">Targeting</a></li><li id="menu-item-198647" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198647"><a href="https://www.dynamicyield.com/recommendations/">Recommendations</a></li><li id="menu-item-198648" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198648"><a href="https://www.dynamicyield.com/journey-orchestration/">Journey Orchestration</a></li><li id="menu-item-230873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-230873"><a href="https://www.dynamicyield.com/optimization/">Optimization</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-13" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Industries</h4><div class="menu-industries-container"><ul id="menu-industries" class="menu"><li id="menu-item-51518" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51518"><a href="/ecommerce/">eCommerce</a></li><li id="menu-item-51520" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51520"><a href="/financial-services/">Financial Services</a></li><li id="menu-item-224041" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224041"><a href="/restaurants/">Restaurants</a></li><li id="menu-item-224042" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224042"><a href="/grocery/">Grocery</a></li><li id="menu-item-51519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51519"><a href="/b2b-ecommerce/">B2B eCommerce</a></li><li id="menu-item-13777" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13777"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li id="menu-item-19895" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19895"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li id="menu-item-13775" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13775"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-11" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Why Dynamic Yield</h4><div class="menu-why-dynamic-yield-container"><ul id="menu-why-dynamic-yield" class="menu"><li id="menu-item-51524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-51524"><a href="/customer-success/">Industry-Leading Services</a></li><li id="menu-item-31658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31658"><a href="https://www.dynamicyield.com/clients/">Global Scale</a></li><li id="menu-item-13718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13718"><a href="https://www.dynamicyield.com/case-studies/">Real Impact</a></li><li id="menu-item-224043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224043"><a href="/ai/">Personalization AI</a></li><li id="menu-item-224044" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224044"><a href="/partners/">Rich Partner Network</a></li><li id="menu-item-224045" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-224045"><a href="/enterprise-grade-personalization/">Enterprise-Grade Security</a></li></ul></div></div></div><div class="footer-widget"><div id="nav_menu-5" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Company</h4><div class="menu-company-container"><ul id="menu-company" class="menu"><li id="menu-item-242875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242875"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About Us</a></li><li id="menu-item-19360" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19360"><a href="https://events.dynamicyield.com/">Events</a></li><li id="menu-item-242874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-242874"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li id="menu-item-130411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-130411"><a href="https://www.dynamicyield.com/blog/">Blog</a></li><li id="menu-item-226" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-226"><a href="https://www.dynamicyield.com/contact/">Contact</a></li><li id="menu-item-198646" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-198646"><a href="https://www.dynamicyield.com/partner-program/">Become a Partner</a></li><li id="menu-item-11264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-11264"><a href="/request-demo/">Request Demo</a></li></ul></div></div><div id="text-6" class="fwidget et_pb_widget widget_text"><div class="textwidget"><ul style="min-width: 150px; margin-top: -15px;"><li><a style="color: #fff; font-weight: 500;" href="/careers/">We&#8217;re hiring!</a></li></ul></div></div></div><div class="lc-footer-nav-block"><div class="lc-footer-nav-header"> <a href="https://www.dynamicyield.com/learn/" class="lc-footer-logo"></a> <span>Take your knowledge to exponential levels</span></div><div class="lc-footer-menu"><ul id="menu-lc-menu-footer" class="menu"><li id="menu-item-212992" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212992"><a href="https://www.dynamicyield.com/articles/">Articles</a></li><li id="menu-item-212993" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212993"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths</a></li><li id="menu-item-212994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212994"><a href="https://www.dynamicyield.com/rooted-personalization/">Rooted Personalization</a></li><li id="menu-item-212995" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212995"><a href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a></li><li id="menu-item-212996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212996"><a href="https://www.dynamicyield.com/guides/">Guides</a></li><li id="menu-item-212997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212997"><a href="https://www.dynamicyield.com/talks/">Talks</a></li><li id="menu-item-212999" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-212999"><a href="https://www.dynamicyield.com/glossary-terms/">Encyclopedia</a></li><li id="menu-item-212998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-212998"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks</a></li></ul></div></div></div></div><div id="et-footer-nav"><div class="footer-container"><ul id="menu-footer-menu" class="bottom-nav"><li id="menu-item-19183" class="footer_menu_title menu-item menu-item-type-custom menu-item-object-custom menu-item-19183"><a>Recommended Guides:</a></li><li id="menu-item-211968" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-211968"><a href="https://www.dynamicyield.com/article/personalization-guide/">Personalization</a></li><li id="menu-item-138198" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-138198"><a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B Testing</a></li><li id="menu-item-147897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-147897"><a href="https://www.dynamicyield.com/lesson/cro-plan/">Conversion Rate Optimization</a></li><li id="menu-item-19184" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19184"><a href="/lesson/shopping-cart-abandonment-strategy/">Shopping Cart Abandonment</a></li><li id="menu-item-19185" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19185"><a href="/lesson/product-recommendations-guide/">Product Recommendations</a></li><li id="menu-item-22805" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22805"><a href="/lesson/promise-and-pitfalls-omnichannel-retailing/">Omnichannel Retailing</a></li><li id="menu-item-22885" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-22885"><a href="/lesson/the-economics-of-ecommerce-conversion-optimization/">eCommerce Conversion Rate Optimization</a></li><li id="menu-item-28240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28240"><a href="/article/50-most-important-dynamicyield-personalization-stats/">Personalization Statistics</a></li><li id="menu-item-33877" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-33877"><a href="https://www.dynamicyield.com/article/tj-maxx-spired-checkout-optimization/">Checkout Optimization</a></li><li id="menu-item-123711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123711"><a href="/article/ecommerce-personalization-must-haves/">eCommerce Personalization</a></li><li id="menu-item-144090" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-144090"><a href="https://www.dynamicyield.com/lesson/strategizing-omnichannel-personalization/">Omnichannel Personalization</a></li><li id="menu-item-148146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-148146"><a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/">Shopping Cart Abandonment Rate</a></li></ul><div class="footer-mach-logo retina_parent"> <img src="/wp-content/uploads/2022/05/mach-cert-22-wh.png" alt="Mach logo" width="63" height="70"></div><div class="language-switcher footer-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/blog/affinity-based-audiences/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div></div></div><div id="footer-bottom"><div class="footer-container"><div class="footer_info_wrapper"><div id="footer-info"> <button id="ot-sdk-btn" class="ot-sdk-show-settings">Manage Cookies</button> <a href="/privacy-notice/" target="_blank" class="animlink">Privacy Notice</a> <a href="/tos/" target="_blank" class="animlink">Terms of use</a> <span>&copy; 2026 Mastercard Dynamic Yield</span></div></div><div class="footer_social_icons"><style>.et-social-icons .et-social-icon img {
        max-width: 16px;
        transition: 0.2s all;
    }

    .et-social-icons .et-social-icon img:not(:hover) {
        opacity: 0.5;
    }</style><span itemscope itemtype="http://schema.org/Organization"><link itemprop="url" href="https://www.dynamicyield.com"><ul class="et-social-icons"><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.linkedin.com/company/dynamic-yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-5.png" alt="LinkedIn Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.instagram.com/dynamicyield/" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-4.png" alt="Instagram Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.youtube.com/c/Dynamicyield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-3.png" alt="Youtube Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.tiktok.com/@dynamic.yield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-2.png" alt="TikTok Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://www.facebook.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame-1.png" alt="Facebook Logo" /> </a></li><li class="et-social-icon"> <a itemprop="sameAs" href="https://twitter.com/DynamicYield" class="icon" target="_blank"> <img src="https://www.dynamicyield.com/wp-content/uploads/2025/09/Frame.png" alt="X Logo" /> </a></li></ul> </span></div></div></div></footer></div></div><div id="mobile_menu_overlay"></div> <script type="text/javascript">window.DY = window.DY || {};
            DY.recommendationContext = { type: "POST", data: ['120735'], lng: "en_US" };</script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_dynamic.js'></script> <script type='text/javascript' src='//cdn.dynamicyield.com/api/8765281/api_static.js'></script>  <script type="text/javascript">var sbiajaxurl = "https://www.dynamicyield.com/wp-admin/admin-ajax.php";</script> <script type="text/javascript">!function(e,n){var r={"selectors":{"block":"pre.EnlighterJSRAW","inline":"code.EnlighterJSRAW"},"options":{"indent":2,"ampersandCleanup":true,"linehover":true,"rawcodeDbclick":false,"textOverflow":"break","linenumbers":true,"theme":"beyond","language":"generic","retainCssClasses":false,"collapse":false,"toolbarOuter":"","toolbarTop":"{BTN_RAW}{BTN_COPY}{BTN_WINDOW}{BTN_WEBSITE}","toolbarBottom":""},"resources":["https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/cache\/enlighterjs.min.css?tvrakvcLArVio6C","https:\/\/www.dynamicyield.com\/wp-content\/plugins\/enlighter\/resources\/enlighterjs\/enlighterjs.min.js"]},o=document.getElementsByTagName("head")[0],t=n&&(n.error||n.log)||function(){};e.EnlighterJSINIT=function(){!function(e,n){var r=0,l=null;function c(o){l=o,++r==e.length&&(!0,n(l))}e.forEach(function(e){switch(e.match(/\.([a-z]+)(?:[#?].*)?$/)[1]){case"js":var n=document.createElement("script");n.onload=function(){c(null)},n.onerror=c,n.src=e,n.async=!0,o.appendChild(n);break;case"css":var r=document.createElement("link");r.onload=function(){c(null)},r.onerror=c,r.rel="stylesheet",r.type="text/css",r.href=e,r.media="all",o.appendChild(r);break;default:t("Error: invalid file extension",e)}})}(r.resources,function(e){e?t("Error: failed to dynamically load EnlighterJS resources!",e):"undefined"!=typeof EnlighterJS?EnlighterJS.init(r.selectors.block,r.selectors.inline,r.options):t("Error: EnlighterJS resources not loaded yet!")})},(document.querySelector(r.selectors.block)||document.querySelector(r.selectors.inline))&&e.EnlighterJSINIT()}(window,console);</script><script type="text/javascript" id="rfw-script-js-extra">var rfw = {"speed":""};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_a5ec58aa1f222bedaf60cdced3b8a004.js?ver=2026020709" id="rfw-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_c1b7fbe6b1a3b777fddfe187094deb97.js?ver=2026020709" id="rfw-script-fitvid-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-includes/js/comment-reply.min.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_ea3fad8947382ebf8709507a11a805db.js" id="divi-fitvids-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/waypoints.min.js" id="waypoints-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_845779ea879c70773af95b2f6fc394d2.js" id="magnific-popup-js"></script> <script type="text/javascript" id="divi-custom-script-js-extra">var et_custom = {"ajaxurl":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.dynamicyield.com\/wp-content\/themes\/Divi\/images","et_load_nonce":"b06e7d0c21","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","fill":"Fill","field":"field","invalid":"Invalid email","captcha":"Captcha"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_43b4a88b2828bc5c023dc913689e8da5.js?ver=20.4" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/bootstrap/js/bootstrap.min.js" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/themes/Divi/custom/slick/slick.min.js" id="slick-js"></script> <script type="text/javascript"  data-ot-ignore src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_12efd5a7d441d8b7f817fc6fc685dca9.js?ver=21.85" id="customscript-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_33fa37a5effe9361e40b8525e36e3eaf.js" id="typed-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_eb8981568f49ac148e96af3241eb95c7.js?ver=21.85" id="form_validation-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_be33bce741fd746dee1a6cf31c0b5bde.js" id="retina_js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_9a50928b26148d1c35a95957e5ef2b9d.js?ver=21.85" id="mkto-scripts-js"></script> <script type="module" src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.5/js/select2.min.js" id="select2-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_6ee6e48031ef5dddfe05a9f11136201f.js" id="post-checklist-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_5113be2479418a077e699b1647e0adef.js" id="post-event-cards-js-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_17babe2fc54117766e24bd50889c6577.js?ver=1772305779" id="article-script-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"4a0670c385","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);

        if(dy_search_params.has('utm_source')) {
            localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
        }

        if(dy_search_params.has('utm_medium')) {
            localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
        }

        if(dy_search_params.has('utm_content')) {
            localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
        }

        if(dy_search_params.has('utm_campaign')) {
            localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
        }

        if(dy_search_params.has('utm_term')) {
            localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
        }

        if(dy_search_params.has('mkt_tok')) {
            localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
        }

        // Also, fill in the data inside the Marketo form once its available
        if(typeof window.MktoForms2 === 'object') {

            MktoForms2.whenReady(function(_form) {

                var form = _form.getFormElem();
                console.log('MKTO FORM READY');

                // Append the mkt_tok param if it exists in the URL
                var ls_mkto_tok = localStorage.getItem('mkt_tok');

                if(ls_mkto_tok) {

                    _form.addHiddenFields({
                        mkt_tok: ls_mkto_tok
                    });

                    _form.vals({ mkt_tok: ls_mkto_tok });
                }

                // Fill in the UTM data from localStorage
                var dy_utms = {
                    'utm_source': 'txt_source__c',
                    'utm_medium': 'txt_medium__c',
                    'utm_content': 'txt_content__c',
                    'utm_campaign': 'txt_campaign_name__c',
                    'utm_term': 'txt_term__c',
                    'gclid': ['GCLID__c', 'GCLID_c__c']
                };

                for(var i = 0; i < Object.keys(dy_utms).length; i++) {

                    var ls_key   = Object.keys(dy_utms)[i],
                        ls_value = localStorage.getItem(ls_key),
                        form_key = dy_utms[ls_key],
                        form_field;

                    if(ls_value) {

                        if(ls_key === 'gclid') {
                            ls_value = JSON.parse(ls_value).value;
                        }

                        if(typeof(form_key) === 'string') {
                            form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');

                            if(form_field) {
                                form_field.value = ls_value;
                            }

                        } else {

                            for(var j = 0; j < form_key.length; j++) {
                                form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');

                                if(form_field) {
                                    form_field.value = ls_value;
                                }
                            }
                        }
                    }
                }

                // IP Address
                fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {

                    result.text().then(function(values) {

                        values.split("\n").map(function(item) {
                            var pair = item.split('=');

                            if(['ip'].includes(pair[0])) {
                                form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
                            }
                        });
                    });
                });

                // GA ID and Referrer
                var dy_utms_cookie = {};

                document.cookie.split(';').forEach(function(el) {
                    var splitCookie = el.split('=');
                    var key = splitCookie[0].trim();
                    var value = splitCookie[1];
                    dy_utms_cookie[key] = value;
                });

                if(dy_utms_cookie["_ga"]) {
                    form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
                }

                if(dy_utms_cookie["personalize_referrer_string"]) {
                    form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
                }

                // ZoomInfo
                if(localStorage.getItem('ZoomInfoData')) {
                    var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));

                    if(zoominfo_data) {
                        form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
                        form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
                        form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
                    }
                }

                // Also, dispatch a dataLayer event on success
                _form.onSuccess(function(values, follow_up_url) {
                    window.dataLayer = window.dataLayer || [];

                    if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'demo_request_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;

                    } else if([3876].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'newsletter_signup_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;
                    }
                });
            });
        }</script> <script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;

    for (i = 0; i < sURLVariables.length; i++) {
        sParameterName = sURLVariables[i].split('=');

        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
}
$(window).load(function(){
    var videoID = getUrlParameter('video');
    if(videoID !== undefined){
        if($('#wistia-' + videoID + '-1').length){
    	    var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
    	    videoName = videoName[0].id
        } 
       if($('a[href="#' + videoName +'"]').length){
            $('a[href="#' + videoName +'"]').each(function(){
            $(this).click();
            });
        }
        
        addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
        addScript('https://fast.wistia.com/assets/external/E-v1.js');
        $('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
    
         window._wq = window._wq || [];
        _wq.push({ id: videoID, onReady: function(video) {
            var video = Wistia.api(videoID);
            video.popover.show(); // open the popover
            video.play(); // play the video
            setTimeout(function(){video.unmute();}, 500);
        }});
    }
});</script> <style>#adBanner {
        background-color: transparent;
        height: 0;
        width: 1px;
    }</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.530 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2026-02-28 14:09:39 -->

<!-- super cache -->