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id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-167134 current_page_item"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/labs/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a href="/newsletter/" class="pulse-button v5 pulsed topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-page" data-elementor-id="167134" class="elementor elementor-167134" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-7b5912cd labs-head-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7b5912cd" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2e04d26b elementor-column elementor-col-100 elementor-top-column" data-id="2e04d26b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-728e1ae labs-head-logo-wrap elementor-widget elementor-widget-html" data-id="728e1ae" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="labs-logo-anim-wrap"><h1 class="labs-head-logo">DY Labs</h1><div class="labs-logo-bg labs-logo-bg-01"></div><div class="labs-logo-bg labs-logo-bg-02"></div><div class="labs-logo-bg labs-logo-bg-03"></div><div class="labs-logo-bg labs-logo-bg-04"></div><div class="labs-logo-bg labs-logo-bg-05"></div></div></div></div><div class="elementor-element elementor-element-56a1278e elementor-widget elementor-widget-text-editor" data-id="56a1278e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">At Dynamic Yield, we’re constantly creating and exploring new products, some of which are still in development but show a lot of promise. To give you a chance to try them out, we’re labeling these products “DY Labs.” Just keep in mind, they haven’t been subjected to the same level of reliability, scalability, and security measures as other Dynamic Yield products, and are not being officially supported.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-906c57e labs-tools-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="906c57e" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2f39941 elementor-column elementor-col-100 elementor-top-column" data-id="2f39941" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2ef6e32 labs-tools-wrap elementor-widget elementor-widget-html" data-id="2ef6e32" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://marketing.dynamicyield.com/bayesian-calculator/" title="Bayesian A/B Testing Calculator" class="labs-tool-item"><div class="labs-svg-wrap"> <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="testing-calc-icon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px"
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fill="#fcd775"/> </g> <path id="page-bg" d="M21.5,5,.1,25.6v76.3H77.5V5Zm-.8,3.5V25.7H2.8ZM75.5,99.9H2.1V27.7H22.7V7H75.5Z"/> <g id="page-front-group"> <path id="page-front" d="M35.7,21.1V96h75.4V1H56.5Z" fill="#99dbe1" stroke="#000" stroke-linecap="square" stroke-width="2"/> <path id="chart-bg" d="M85.9,76.5A17.418,17.418,0,1,1,57.1,56.9a17.213,17.213,0,0,1,14.4-7.6" fill="none" stroke="#000" stroke-linecap="square" stroke-width="2"/> <rect id="blue" width="40.1" height="19.2" transform="translate(64.5 10.5)" fill="#318cfe"/> <g id="line-3"> <rect id="Rectangle_226" data-name="Rectangle 226" width="40.1" height="2" transform="translate(64.5 19)"/> </g> <g id="line-2"> <rect id="Rectangle_227" data-name="Rectangle 227" width="59.3" height="2" transform="translate(45.2 27.6)"/> </g> <g id="line-1"> <rect id="Rectangle_228" data-name="Rectangle 228" width="40.1" height="2" transform="translate(64.5 10.5)"/> </g> <path id="page-corner" d="M56.8,1.6V21.7H36.7" fill="none" stroke="#000" stroke-width="2"/> <path id="chart-front" d="M91.8,78.5a22.664,22.664,0,0,0,3.9-12.7A22.235,22.235,0,0,0,73.5,43.5h-.1V65.8Z" fill="#99dbe1" stroke="#000" stroke-linecap="square" stroke-width="2.5"/> </g> </g> </svg></div><h4>Personalization Pulse</h4><p>Employ a scientific framework for understanding the impact, reach, and contribution of your personalization program.</p> <span>View tool →</span> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-37b1cc6 labs-templates-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="37b1cc6" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f97115f elementor-column elementor-col-100 elementor-top-column" data-id="f97115f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b757263 elementor-widget elementor-widget-heading" data-id="b757263" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Now available in Experience OS</h2></div></div><div class="elementor-element elementor-element-63e9270 elementor-widget elementor-widget-text-editor" data-id="63e9270" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">These previously released DY Labs tools were so popular, they are now officially part of Dynamic Yield’s product catalog.</div></div></div><div class="elementor-element elementor-element-4466902 labs-templates-wrap elementor-widget elementor-widget-html" data-id="4466902" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://support.dynamicyield.com/hc/en-us/articles/360034097453-A-B-Test-History-Report#a-b-test-program-summary-analysis-spreadsheet-0-3" title="A/B Test Program Summary Report" class="labs-template-item"><div class="labs-icon-wrap"> <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="ab-test-icon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px"
y="0px" width="29.975px" height="28.465px" viewBox="0 0 29.975 28.465" enable-background="new 0 0 29.975 28.465"
xml:space="preserve"> <path id="BG" opacity="0.6" fill="#DDEBE7" enable-background="new " d="M0.9,23.168c1.601,3.601,5.9,6.201,9.7,5
c2.2-0.699,4.101-2.5,6.4-2.5c2.8,0,5.2,2.5,7.899,2.201c7-0.801,6.2-13.301,1-15.801c-1.1-0.5-2.3-0.7-3.399-1.3
c-2.4-1.3-3.5-4.1-5.7-5.8c-2.5-1.9-6.3-1.8-9.1-0.3c-2.69,1.729-4.785,4.242-6,7.2C0,15.469-0.7,19.569,0.9,23.168z"/> <line id="bottom-lnie" fill="none" stroke="#000000" stroke-width="1.4" stroke-linecap="square" x1="1.986" y1="25.045" x2="28.071" y2="25.045"/> <rect id="bar-1" x="21.984" y="16.004" fill="none" stroke="#000000" stroke-width="1.252" stroke-linecap="square" width="5.218" height="5.563"/> <rect id="bar-2" x="12.42" y="0.7" fill="none" stroke="#000000" stroke-width="1.4" stroke-linecap="square" width="5.217" height="20.868"/> <rect id="bar-3" x="2.855" y="11.134" fill="none" stroke="#000000" stroke-width="1.345" stroke-linecap="square" width="5.217" height="10.434"/> </svg></div> <strong>A/B Test Program Summary Report</strong> <span>Download the tool →</span> </a> <a href="/template/swipe-right-product-recommendations/" title="Swipe Right Product Recommendations Template" class="labs-template-item"><div class="labs-icon-wrap"> <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="swipe" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
viewBox="0 0 30.2 31.6" style="enable-background:new 0 0 30.2 31.6;" xml:space="preserve"><style type="text/css">.tt9{fill:#DDEBE7;}
.tt10{fill:none;stroke:#000000;stroke-width:1.5;stroke-miterlimit:10;stroke-dasharray:30,30;}
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/> <g id="arrow"> <path id="line" class="tt10" d="M5.6,6c3.6-2.2,7.8-3.4,12.1-3.4c4.1,0,8,1.1,11.6,3.1"/> <path id="arrow_00000057123316548071691630000015276130293976703167_" class="tt11" d="M27.8,0.9l1.5,4.7l-4.8,1.5"/> </g> <path id="hand" class="tt12" d="M17.8,31l1.1-1.3l3.3-4.2c1-1.3,0.8-3.2-0.4-4.2L15.3,16l3.5-6.1c0.5-1,0.2-2.2-0.8-2.7l0,0
c-1-0.5-2.2-0.2-2.7,0.8l-3.7,6.5l-1.3,2.3l-1.8-1c-1-0.5-2.2-0.2-2.7,0.8l-1.4,2.5c-0.7,1.2-0.9,2.6-0.7,3.9l0.7,4.3"/> </svg></div> <strong>Swipe Right Product Recommendations Template</strong> <span>View template →</span> </a> <a href="/template/animated-recommendations/" title="Animated Recommendations Template" class="labs-template-item"><div class="labs-icon-wrap"> <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="animate" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
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viewBox="0 0 29.3 27.7" style="enable-background:new 0 0 29.3 27.7;" xml:space="preserve"><style type="text/css">.tt7{fill:#DDEBE7;}
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viewBox="0 0 30 27" style="enable-background:new 0 0 30 27;" xml:space="preserve"><style type="text/css">.tt5{fill:#DDEBE7;}
.tt6{fill:none;stroke:#000000;stroke-width:1.5;stroke-linecap:square;stroke-miterlimit:10;}</style><path id="BG" class="tt5" d="M0.9,21.7c1.6,3.6,5.9,6.2,9.7,5c2.2-0.7,4.1-2.5,6.4-2.5c2.8,0,5.2,2.5,7.9,2.2c7-0.8,6.2-13.3,1-15.8
c-1.1-0.5-2.3-0.7-3.4-1.3c-2.4-1.3-3.5-4.1-5.7-5.8c-2.5-1.9-6.3-1.8-9.1-0.3C5,4.9,2.9,7.4,1.7,10.3C0,13.9-0.7,18.1,0.9,21.7z"/> <path id="_3" class="tt6" d="M9,0.7h17.6v17.6"/> <path id="_2" class="tt6" d="M6,3.7h17.6v17.6"/> <rect id="_1" x="3" y="6.7" class="tt6" width="17.6" height="17.6"/> </svg></div> <strong>Recommendations Stories Template</strong> <span>View template →</span> </a> <a href="/blog/affinity-based-audiences/" title="Affinity Widget and Calculator" class="labs-template-item"><div class="labs-icon-wrap"> <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="affinity" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
viewBox="0 0 30.1 29.6" style="enable-background:new 0 0 30.1 29.6;" xml:space="preserve"><style type="text/css">.tt0{fill:#DDEBE7;}
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C3.4,3.3,4,2.7,4.7,2.7z"/> </svg></div> <strong>Affinity Widget and Calculator</strong> <span>View calculator →</span> </a> <a href="https://www.dynamicyield.com/adaptml/#copywrite" title="CopywriteML" class="labs-template-item"><div class="labs-icon-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="30" height="24.895" viewBox="0 0 30 24.895"> <g id="copywrite-icon" transform="translate(-37.884 -7.105)"> <path id="BG" d="M38.744,26.673c1.55,3.6,5.859,6.22,9.7,5.041,2.224-.683,4.1-2.493,6.432-2.52,2.778-.031,5.156,2.515,7.914,2.192,7-.821,6.231-13.3,1.03-15.8-1.076-.519-2.3-.71-3.357-1.262-2.431-1.268-3.493-4.131-5.669-5.776-2.546-1.924-6.314-1.812-9.137-.3a14.788,14.788,0,0,0-6.112,7.065C37.908,18.88,37.193,23.07,38.744,26.673Z" fill="#ddebe7" opacity="0.6"/> <g id="drop-cap" transform="translate(40.384 4.942)"> <line id="_4" data-name="4" x2="23" transform="translate(1 20.727)" fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"/> <line id="_3" class="copy-line" data-name="3" x2="0.015" transform="translate(19.288 15.5)" fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"/> <line id="_2" class="copy-line" data-name="2" x2="0.015" transform="translate(19.288 10.273)" fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"/> <line id="_1" class="copy-line" data-name="1" x2="0.015" transform="translate(19.288 5.045)" fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"/> <g id="A" transform="translate(3.651)"> <path id="Path_27592" data-name="Path 27592" d="M11.409,15.5,7.227,4H6.182L2,15.5" transform="translate(0.045)" fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"/> <line id="Line_178" data-name="Line 178" x2="7.128" transform="translate(3.186 12.364)" fill="none" stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5"/> </g> </g> </g> </svg></div> <strong>CopywriteML</strong> <span>View tool →</span> </a></div></div><section class="elementor-element elementor-element-a8b0c6f labs-templates-section-wrap elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="a8b0c6f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-3e5507f elementor-column elementor-col-100 elementor-inner-column" data-id="3e5507f" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-972ec2d labs-add-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="972ec2d" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-678957f elementor-column elementor-col-100 elementor-top-column" data-id="678957f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7b908f1 elementor-widget elementor-widget-heading" data-id="7b908f1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Additional Resources</h2></div></div><section class="elementor-element elementor-element-2f439e6 elementor-section-full_width labs-maturity-section elementor-section-content-middle elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2f439e6" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1f53269 elementor-column elementor-col-50 elementor-inner-column" data-id="1f53269" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4933987 elementor-widget elementor-widget-heading" data-id="4933987" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Discover your company’s <br>personalization maturity</h3></div></div><div class="elementor-element elementor-element-c99b99d elementor-widget elementor-widget-text-editor" data-id="c99b99d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Take our 16-question self-assessment to help you uncover your company’s personalization maturity level.</div></div></div><div class="elementor-element elementor-element-be5f947 elementor-widget elementor-widget-html" data-id="be5f947" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/personalization-maturity-survey/" title="Start your self assessment">Start your self assessment →</a></div></div></div></div></div><div class="elementor-element elementor-element-6bc72eb labs-maturity-image-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="6bc72eb" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-36e8b68 retina_parent elementor-widget elementor-widget-image" data-id="36e8b68" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img fetchpriority="high" decoding="async" width="470" height="398" src="https://www.dynamicyield.com/wp-content/uploads/2021/10/maturity-image.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-1f754ef labs-stat-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1f754ef" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-6937cfa elementor-column elementor-col-100 elementor-top-column" data-id="6937cfa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-873f763 elementor-widget elementor-widget-heading" data-id="873f763" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Explore eCommerce statistics and KPI benchmarks <br>to see how you stack up</h3></div></div><div class="elementor-element elementor-element-bf5897a elementor-widget elementor-widget-text-editor" data-id="bf5897a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Get helpful insights from data aggregated across 200M+ monthly unique users from 300+ brands, collected over 300M+ total sessions.</div></div></div><div class="elementor-element elementor-element-c59df29 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-html" data-id="c59df29" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="labs-stat-link" href="https://marketing.dynamicyield.com/benchmarks/" title="Explore all benchmark KPIs">Explore all benchmark KPIs →</a></div></div><section class="elementor-element elementor-element-90a4d19 elementor-section-full_width elementor-section-content-middle labs-stat-section-inner elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="90a4d19" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-340e609 elementor-column elementor-col-50 elementor-inner-column" data-id="340e609" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d3ae108 elementor-hidden-phone elementor-widget elementor-widget-html" data-id="d3ae108" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><h5>Explore any of the following KPI benchmarks:</h5><div class="labs-stat-links"> <a href="https://marketing.dynamicyield.com/benchmarks/device-usage/" title="Device Usage">Device Usage →</a> <a href="https://marketing.dynamicyield.com/benchmarks/cart-abandonment-rate/" title="Cart Abandonment Rate">Cart Abandonment Rate →</a> <a href="https://marketing.dynamicyield.com/benchmarks/add-to-cart-rate/" title="Add-to-Cart Rate">Add-to-Cart Rate →</a> <a href="https://marketing.dynamicyield.com/benchmarks/units-per-transaction/" title="Units per Transaction">Units per Transaction →</a> <a href="https://marketing.dynamicyield.com/benchmarks/average-order-value/" title="Average Order Value">Average Order Value →</a> <a href="https://marketing.dynamicyield.com/benchmarks/average-transactions-per-user/" title="Average Transactions per User">Average Transactions per User →</a> <a href="https://marketing.dynamicyield.com/benchmarks/conversion-rate/" title="Conversion Rate">Conversion Rate →</a></div></div></div></div></div></div><div class="elementor-element elementor-element-a288840 labs-stat-image-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="a288840" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4896be7 retina_parent elementor-widget elementor-widget-image" data-id="4896be7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="463" height="324" src="https://www.dynamicyield.com/wp-content/uploads/2021/10/benchmarks-image.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-e27584f labs-cases-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="e27584f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0a02f2f elementor-column elementor-col-100 elementor-top-column" data-id="0a02f2f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-e5b1113 elementor-section-full_width tool-demo-head-wrap elementor-section-content-middle elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="e5b1113" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-61a84b8 elementor-column elementor-col-50 elementor-inner-column" data-id="61a84b8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-cedaee4 elementor-widget elementor-widget-heading" data-id="cedaee4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Simulate powerful personalization use cases on your site</h3></div></div><div class="elementor-element elementor-element-4e90551 elementor-widget elementor-widget-text-editor" data-id="4e90551" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Enter your website URL below and find out what<br> innovative digital experiences would look like live.</div></div></div></div></div></div><div class="elementor-element elementor-element-403d47c elementor-column elementor-col-50 elementor-inner-column" data-id="403d47c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4bd7bd4 retina_parent elementor-hidden-phone elementor-widget elementor-widget-image" data-id="4bd7bd4" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="660" height="248" src="https://www.dynamicyield.com/wp-content/uploads/2022/02/site.png" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-2a3caa1 tool-demo-form-wrap elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="2a3caa1" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-90492c2 elementor-column elementor-col-100 elementor-inner-column" data-id="90492c2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-42a2ed8 elementor-widget elementor-widget-html" data-id="42a2ed8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><form class="tool-demo-form" action="https://marketing.dynamicyield.com/shopping-cart-abandonment-tool/" method="get"> <strong>Render personalization use cases for:</strong><div class="field-select"> <span class="drop-current">Shopping Cart Abandonment</span><ul class="drop-list"><li data-url="http://marketing.dynamicyield.com/shopping-cart-abandonment-tool/">Shopping Cart Abandonment</li><li data-url="https://marketing.dynamicyield.com/product-recommendations-tool/">Product Recommendation</li><li data-url="https://marketing.dynamicyield.com/personalization-for-finance-tool/">Financial Services</li><li data-url="http://marketing.dynamicyield.com/mobile-web-demo/">Mobile Web Conversion Optimization</li></ul></div> <span>on</span><div class="field-wrapper field-url"> <input class="input_required dc_form_input input_url" name="url" type="text" placeholder="Enter your website URL" /></div><div class="field-wrapper field-submit"> <button class="pulse-button" type="submit"> <span class="input_submit button-inner">View Demo</span> <span class="dy-pulse" style="width: 264px; height: 264px; margin-left: -132px; margin-top: -132px;"></span> </button></div></form></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-000c2a2 simple-footer-section elementor-section-boxed 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