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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-7863" class="et_pb_post post-7863 article type-article status-publish has-post-thumbnail hentry article-category-cro-growth-marketing article-industry-agnostic article-tags-personalization-within-the-organization article-function-conversion-optimization article-function-leadership article-type-tactical-guides article-type-thought-leadership"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/cro-growth-marketing/ ">CRO & Growth Marketing</a></div><h1 class="article-title">Top conversion rate optimization thought leaders to follow today</h1><h2 class="article-excerpt">Here's the list of the top 15 conversion rate optimization experts you should watch to stay ahead of the crowd.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/LeahRetta-81.png" alt="Leah Retta" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/leahretta/" title="Posts by Leah Retta" rel="author">Leah Retta</a></div><div class="article-author-title-text"> Content Writer</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"> <a href='http://feeds.feedburner.com/name'><img src='http://feeds.feedburner.com/~fc/name?bg=99CCFF&fg=444444&anim=0' height='26' width='88' style='border:0' alt='' /> </a><blockquote class="blockquote-style"><p>“When you put together deep knowledge about a subject that intensely matters to you, charisma happens. You gain courage to share your passion, and when you do that, folks follow.” / <span style="font-weight: 800; text-decoration: none;">From Success Built to Last: Creating a Life that Matters, by Jerry I. Porras</span></p></blockquote><p>Whether you want to improve your conversion optimization skills, or if you’re just getting into the game, learning from the true thought leaders is critical. Here’s our list of some of the top 15 conversion optimization experts you should watch to stay ahead of the crowd.</p><div class="blog-ebook-cta"><p><span style="font-weight: 500;">Build a powerful conversion optimization plan. </span>Learn how to integrate advanced segmentation, A/B testing and personalization in a single framework.</p><div class="ebook-cta-button"><a style="color: #fff; text-transform: uppercase; font-weight: 400;" href="/guides/data-driven-cro-guide/">Read the free guide ›</a></div></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="https://www.dynamicyield.com/wp-content/uploads/2020/10/laura@x2.png" alt="Laura Stude" width="120" height="120" /></div><h2 class="top-experts-h2">#1: Laura Stude, surefoot</h2><p>Laura Stude is the co-founder of full-service optimization<em> </em>agency, surefoot. She’s been in the testing and personalization industry for 10+ years, helping eCommerce brands and SaaS companies grow.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/eJ362' target='_blank'>Once you more fully understand your customers’ problems, you can begin solving them through thoughtful experiment design.</a></div><a href='http://ctt.ec/eJ362' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/stlstude" target="_blank" rel="noopener noreferrer">@stlstude</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="https://www.dynamicyield.com/lesson/mobile-pain-points-into-experiment-design/" target="_blank" rel="noopener noreferrer">Turning your customers’ mobile pain points into purposeful experiment design</a></strong></li><li><strong><a href="https://surefoot.me/use-this-simple-tactic-to-get-employees-at-every-level-to-buy-in-to-an-experimentation-program/" target="_blank" rel="noopener noreferrer">Use this simple tactic to get employees at every level to buy-in to a testing program</a></strong></li><li><strong><strong><a href="https://retailtouchpoints.com/blog/website-experimentation-is-a-remedy-for-covid-19-sales-dips" target="_blank" rel="noopener noreferrer">Website Experimentation Is A Remedy For COVID-19 Sales Dips</a></strong></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #ededed; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Tommy-Walker.jpg" alt="Tommy Walker" width="120" height="120" /></div><h2 class="top-experts-h2">#2: Tommy Walker, Shopify</h2><p>Tommy Walker is the former Editor-in-Chief of ConversionXL, producer of Page Fights & founder of Social Filter. Currently, he handles the Marketing for Shopify.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/ynAeQ' target='_blank'>The conversion optimization process isn't about applying tactics, but rather asking very basic questions of your customers and data.</a></div><a href='http://ctt.ec/ynAeQ' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/tommyismyname" target="_blank" rel="noopener noreferrer">@tommyismyname</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://conversionxl.com/5-key-lessons-ive-learned-editor-conversionxl/" target="_blank" rel="noopener noreferrer">6 Key CRO Lessons I’ve Learned As Editor</a></strong></li><li><strong><a href="http://conversionxl.com/5-key-lessons-ive-learned-editor-conversionxl/" target="_blank" rel="noopener noreferrer">7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Chris-Goward.jpg" alt="Chris Goward" width="120" height="120" /></div><h2 class="top-experts-h2">#3: Chris Goward, WiderFunnel</h2><p>Chris Goward is the founder of WiderFunnel, author of the best-selling book “You Should Test That!“, a conference keynote speaker and a conversion optimization expert.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/ar3Yc' target='_blank'>The only way to do mobile optimization properly is to integrate it with the entire marketing optimization strategy.</a></div><a href='http://ctt.ec/ar3Yc' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/chrisgoward" target="_blank" rel="noopener noreferrer">@chrisgoward</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.widerfunnel.com/conversion-rate-optimization/why-your-conversion-rate-doesnt-matter-aka-conversion-rates-are-relative" target="_blank" rel="noopener noreferrer">Why Your Conversion Rate Doesn’t Matter (aka Conversion Rates are Relative)</a></strong></li><li><strong><a href="http://www.widerfunnel.com/mobile/conversion-optimization-in-a-multi-device-world" target="_blank" rel="noopener noreferrer">Conversion Optimization in a Multi-Device World</a></strong></li><li><strong><a href="http://www.practicalecommerce.com/articles/61922-Use-the-PIE-Method-to-Prioritize-Ecommerce-Tests" target="_blank" rel="noopener noreferrer">Use the PIE Method to Prioritize Ecommerce Tests</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #ededed; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Oli-Gardner.jpg" alt="Oli Gardner" width="120" height="120" /></div><h2 class="top-experts-h2">#4: Oli Gardner, UnBounce</h2><p>Oli Gardner is the co-founder of UnBounce,and an experienced author and speaker on conversion optimization. With over 17 years of practical experience in the field of interactive web design and development, Oli has seen more landing pages than anyone on the planet.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/5fWg8' target='_blank'>You have to spend your time designing more dramatic changes, as opposed to simple copy or layout changes.</a></div><a href='http://ctt.ec/5fWg8' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/oligardner" target="_blank" rel="noopener noreferrer">@OliGardner</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.usertesting.com/blog/2014/08/11/interview-with-oli-gardner-from-unbounce/" target="_blank" rel="noopener noreferrer">AMA with Oli Gardner @ User Testing</a></strong></li><li><strong><a href="http://moz.com/blog/most-entertaining-guide-to-landing-page-optimization" target="_blank" rel="noopener noreferrer">The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read</a></strong></li><li><strong><a href="http://unbounce.com/landing-pages/landing-pages-for-content-marketing/" target="_blank" rel="noopener noreferrer">[Behind the Scenes] Unbounce’s Content Marketing Secrets Revealed</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="https://www.dynamicyield.com/wp-content/uploads/2015/03/talia-wolf.jpg" alt="Talia Wolf" width="120" height="120" /></div><h2 class="top-experts-h2">#5: Talia Wolf, Getuplift</h2><p>Talia Wolf is the conversion optimization expert. Founder and Chief Optimizer at Getuplift, she and her team provide conversion optimization services for high-growth companies, helping them fix their funnels using customer-centric methods, emotional targeting strategies and in-depth data. </p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/au245' target='_blank'>The key to creating meaningful campaigns and tests is tapping into those emotional triggers and focusing on your customer’s goals and needs, not your own.</a></div><a href='http://ctt.ec/au245' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/taliagw" target="_blank" rel="noopener noreferrer">@taliagw</a></strong> <strong></p><p>Must-reads:</strong></p><ul><li><strong><a href="https://cxl.com/conversion-rate-optimization/emotional-targeting-101-by-talia-wolf/" target="_blank" rel="noopener noreferrer">Emotional Targeting 101</a></strong></li><li><strong><a href="https://getuplift.co/landing-page-optimization-complete-guide/" target="_blank" rel="noopener noreferrer">Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages</a></strong></li><li><strong><a href="https://getuplift.co/cro-ux-design-for-experience-and-revenue/" target="_blank" rel="noopener noreferrer">CRO & UX: How to Design for Both Experience and Revenue</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #ededed; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Tim-Ash.jpg" alt="Tim Ash" width="120" height="120" /></div><h2 class="top-experts-h2"> #6: Tim Ash, SiteTuners</h2><p>Tim Ash is the President and CEO of SiteTuners and author of the bestselling books: “Landing Page Optimization” and “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”. Tim is also a chairperson of ConversionConference.com and a highly-regarded speaker at conferences such as Search Engine Strategies, eMetrics, PPC Summit, PubCon and LeadsCon.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/2u9g5' target='_blank'>Landing page or conversion rate optimization is not a part of web analytics. It is a top-line revenue-growing activity.</a></div><a href='http://ctt.ec/2u9g5' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/tim_ash" target="_blank" rel="noopener noreferrer">@tim_ash</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://marketingland.com/rotating-banners-image-sliders-kill-conversions-89984" target="_blank" rel="noopener noreferrer">Rotating Banners: Why Image Sliders Kill Conversions</a></strong></li><li><strong><a href="http://marketingland.com/6-neuromarketing-principles-designing-persuasive-websites-93828" target="_blank" rel="noopener noreferrer">6 Neuromarketing Principles For Designing More Persuasive Websites</a></strong></li><li><strong><a href="http://www.clickz.com/clickz/column/2351633/using-customer-stories-to-build-trust-and-increase-conversions" target="_blank" rel="noopener noreferrer">Using Customer Stories to Build Trust and Increase Conversions</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Bryan-Eisenberg.jpg" alt="Bryan Eisenberg" width="120" height="120" /></div><h2 class="top-experts-h2">#7: Bryan Eisenberg, bryaneisenberg.com</h2><p>Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. He is an internationally recognized authority in the area of conversion optimization and persona marketing. Bryan is also a highly-regarded keynote speaker at conferences such as Search Engine Strategies, DreamForce, E-consultancy and more.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/64MFc' target='_blank'>Email marketing is the mule of Internet marketing. It may not be that sexy any more, but it continues to deliver results day after day.</a></div><a href='http://ctt.ec/64MFc' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/TheGrok" target="_blank" rel="noopener noreferrer">@TheGrok</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.bryaneisenberg.com/is-conversion-rate-optimization-cro-a-dead-end/" target="_blank" rel="noopener noreferrer">Is Conversion Rate Optimization a Dead End?</a></strong></li><li><strong><a href="http://www.clickz.com/clickz/column/2381348/the-stepford-personas-what-lies-beneath" target="_blank" rel="noopener noreferrer">The Stepford Personas: What Lies Beneath?</a></strong></li><li><strong><a href="http://www.buyerlegends.com/boost-about-us-page/" target="_blank" rel="noopener noreferrer">7 Tips To Boost Your About Us Page’s Performance</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="https://www.dynamicyield.com/wp-content/uploads/2015/03/linda-bustos.jpeg" alt="Linda Bustos" width="120" height="120" /></div><h2 class="top-experts-h2">#8: Lindos Bustos, CorporateGift.com</h2><p>Lindos Bustos is the Director of Ecommerce at CorporateGift.com. Linda’s experience spans years in the ecommerce industry as an analyst and consultant specializing in conversion optimization and digital transformation.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/au245' target='_blank'>Making design and merchandising decisions based on gut feelings, rather than using the data freely available through web analytics and testing tools, is a real mistake.</a></div><a href='http://ctt.ec/au245' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/lindabustos" target="_blank" rel="noopener noreferrer">@lindabustos</a></strong></p><p><strong>Must-reads / Listens:</strong></p><ul><li><strong><a href="https://www.alleywatch.com/2017/01/experience-driven-commerce-paradigm-shift-digital-sales-engagement/" target="_blank" rel="noopener noreferrer">Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement</a></strong></li><li><strong><a href="https://www.business2community.com/ecommerce/6-habits-highly-effective-ecommerce-teams-02004528" target="_blank" rel="noopener noreferrer">6 Habits of Highly Effective Ecommerce Teams</a></strong></li><li><strong><a href="https://pod.co/the-e-commerce-performance-marketing-show/little-hinges-in-e-commerce-that-swing-big-doors-with-linda-bustos" target="_blank" rel="noopener noreferrer">Little Hinges in E-Commerce That Swing Big Doors </a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Sean-Ellis.jpg" alt="Sean Ellis" width="120" height="120" /></div><h2 class="top-experts-h2">#9: Sean Ellis, Qualaroo</h2><p>Sean Ellis is an entrepreneur, investor and startup advisor. He is the founder and CEO of Qualaroo and GrowthHackers.com. Prior to Qualaroo, Sean was a first marketer at Dropbox, Lookout, Xobni and LogMeIn (IPO). Sean Ellis coined the term “growth hacker” in 2010.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/cI5y8' target='_blank'>The most successful companies have a process for collecting, parsing and using customer feedback to improve their business.</a></div><a href='http://ctt.ec/cI5y8' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/seanellis" target="_blank" rel="noopener noreferrer">@seanellis</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.startup-marketing.com/where-are-all-the-growth-hackers/" target="_blank" rel="noopener noreferrer">Find a Growth Hacker for Your Startup</a></strong></li><li><strong><a href="http://conversionxl.com/unlocking-your-business-growth-strategy/" target="_blank" rel="noopener noreferrer">Unlocking Your Company’s Growth Engine with Conversion Rate Optimization</a></strong></li><li><strong><a href="http://www.usertesting.com/blog/2014/02/25/how-to-turn-optimization-issues-into-growth-opportunities/" target="_blank" rel="noopener noreferrer">How to Turn Optimization Issues into Growth Opportunities</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #ededed; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Joanna-Wiebe.jpg" alt="Joanna Wiebe" width="120" height="120" /></div><h2 class="top-experts-h2">#10: Joanna Wiebe, Copy Hackers</h2><p>Joanna Wiebe is an experienced conversion-focused copywriter, writing at CopyHackers.com, teaching startups how to convert using words and old-school copywriting.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/Uz2FL' target='_blank'>If you want to write great copy, swipe it from your visitors, customers and prospects.</a></div><a href='http://ctt.ec/Uz2FL' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/copyhackers" target="_blank" rel="noopener noreferrer">@copyhackers</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.copyblogger.com/author/joannawiebe/" target="_blank" rel="noopener noreferrer">7 Proven Secrets of High-Converting Checkouts</a></strong></li><li><strong><a href="http://unbounce.com/landing-page-copywriting/landing-page-copywriting-best-practices-conversion-fails/" target="_blank" rel="noopener noreferrer">These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Craig-Sullivan.jpg" alt="Craig Sullivan" width="120" height="120" /></div><h2 class="top-experts-h2">#11: Craig Sullivan, OptimiseOrDie</h2><p>Craig Sullivan is a conversion optimization and usability expert. He is also one of the most interesting speakers in the area of conversion optimization, A/B testing and web analytics.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/R21eq' target='_blank'>You are trying to run a bundle of tests, whose expected additional information will give you the highest return.</a></div><a href='http://ctt.ec/R21eq' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/optimiseordie" target="_blank" rel="noopener noreferrer">@OptimiseOrDie</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.slideshare.net/sullivac/uxpa-uk-toolkits-and-tips-for-ux-analytics-cro-20th-march-2014-v-15" target="_blank" rel="noopener noreferrer">Toolkits and Tips for Blending UX, Analytics and CRO</a></strong></li><li><strong><a href="http://onlineoptimizers.eu/ab-tests-appear-bullshit/" target="_blank" rel="noopener noreferrer">These A/B Tests Appear to Be Bullshit</a></strong></li><li><strong><a href="https://medium.com/@optimiseordie/modelling-with-google-analytics-fbfbe078dd2a" target="_blank" rel="noopener noreferrer">Modelling with Google Analytics</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #ededed; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Anna-Talerico.jpg" alt="Anna Talerico" width="120" height="120" /></div><h2 class="top-experts-h2">#12: Anna Talerico, Ion Interactive</h2><p>Anna Talerico is the Co-Founder and Executive VP at ION Interactive, the maker of the landing page management platform LiveBall. She is an entrepreneur and a well-known conversion optimization expert.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/6le1N' target='_blank'>The great thing about testing is that it provides instantaneous feedback and results.</a></div><a href='http://ctt.ec/6le1N' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter:<strong> <a href="https://twitter.com/annatalerico" target="_blank" rel="noopener noreferrer">@annatalerico</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.wordstream.com/blog/ws/2010/05/17/anna-talerico-interview" target="_blank" rel="noopener noreferrer">Conversion Rate Optimization (CRO) Interview Series: Anna Talerico</a></strong></li><li><strong><a href="http://www.business2community.com/digital-marketing/use-conversion-paths-better-digital-experience-0646630" target="_blank" rel="noopener noreferrer">How to Use Conversion Paths for a Better Digital Experience</a></strong></li><li><strong><a href="http://www.fastcompany.com/3005411/red-zone-where-super-bowls-and-marketing-campaigns-are-won" target="_blank" rel="noopener noreferrer">The Red Zone: Where Super Bowls – And Marketing Campaigns – Are Won</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="https://www.dynamicyield.com/wp-content/uploads/2015/03/Ayat-Shukairy.jpg" alt="Ayat Shukairy" width="120" height="120" /></div><h2 class="top-experts-h2">#13: Ayat Shukairy, co-founder at Invesp Consulting</h2><p>Ayat Shukairy is the co-founder and Managing Partner at Invesp Consulting, an eCommerce optimization consultancy. Specializing in CRO and landing page optimization, she is also the author of <em>Conversion Optimization: The Art and Science of Converting Prospects to Customers.</em></p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/au245' target='_blank'>Users often take shortcuts and may appear disinterested, but their actions are ways of protecting themselves from information overload and fatigue.</a></div><a href='http://ctt.ec/au245' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a title="@ayat" href="https://twitter.com/ayat" target="_blank" rel="noopener noreferrer">@ayat</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="https://blog.prototypr.io/simplicity-over-abundance-of-choice-fb7546fcb759" target="_blank" rel="noopener noreferrer">Simplicity Over Abundance of Choice</a></strong></li><li><strong><a href="https://content.myemma.com/blog/30-landing-page-mistakes-that-can-kill-your-conversions" target="_blank" rel="noopener noreferrer">30 landing page mistakes that can kill your conversions</a></strong></li><li><strong><a href="https://marketingland.com/12-pieces-of-conversion-optimization-advice-you-should-ignore-246829" target="_blank" rel="noopener noreferrer">12 pieces of conversion optimization advice you should ignore</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #ededed; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Angie-Schottmuller.jpg" alt="Angie Schottmuller" width="120" height="120" /></div><h2 class="top-experts-h2">#14: Angie Schottmuller, Unbounce</h2><p>Angie Schottmuller is an inbound marketing advisor, thought leader and conversion optimization speaker. Angie is best known for her expertise in mobile and emerging technologies.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/O9Qkj' target='_blank'>Credibility sets the STAGE. Logic leads to CONCLUSION. Emotion leads to ACTION.</a></div><a href='http://ctt.ec/O9Qkj' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter:<strong> <a href="https://twitter.com/aschottmuller" target="_blank" rel="noopener noreferrer">@aschottmuller</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://www.threedeepmarketing.com/blog/visual-marketing-7-persuasive-factors-hero-shot-images/" target="_blank" rel="noopener noreferrer">Visual Marketing – 7 Persuasive Factors of Hero Shot Images</a></strong></li><li><strong><a href="http://searchenginewatch.com/sew/how-to/2188662/mobile-landing-page-optimization-practices-success" target="_blank" rel="noopener noreferrer">Mobile Landing Page Optimization – 10 Best Practices for Success</a></strong></li><li><strong><a href="http://www.slideshare.net/aschottmuller/usabilityconversionoptimizationfortheeye" target="_blank" rel="noopener noreferrer">Usability Conversion Optimization for the Eye</a></strong></li></ul></div><div style="border-top: 10px solid #E6E7E7; background-color: #f5f5f5; margin-bottom: 20px; padding: 20px;"><div style="float: right; margin: -50px 0 20px 20px;"><img loading="lazy" decoding="async" style="border-top: 10px solid #E45A4A; border-radius: 50%;" src="/wp-content/uploads/2015/03/Justin-Rondeau.jpg" alt="Justin Rondeau" width="120" height="120" /></div><h2 class="top-experts-h2">#15: Justin Rondeau, Digital Marketer</h2><p>Justin Rondeau was, until recently, the Chief Testing Evangelist at WhichTestWon, the world’s largest library of A/B and multivariate test case studies. Currently, Justin holds the position of Conversion Optimization Manager at Digital Marketer.</p><blockquote class="blockquote-style"><div style='clear:both'></div><div class='click-to-tweet'><div class='ctt-text'><a href='http://ctt.ec/26WK4' target='_blank'>Understanding the why is the most critical part of an A/B test.</a></div><a href='http://ctt.ec/26WK4' target='_blank' class='ctt-btn'>Click To Tweet</a><div class='ctt-tip'></div></div></blockquote><p>Twitter: <strong><a href="https://twitter.com/jtrondeau" target="_blank" rel="noopener noreferrer">@Jtrondeau</a></strong></p><p><strong>Must-reads:</strong></p><ul><li><strong><a href="http://blog.crazyegg.com/2014/05/20/oversized-images/" target="_blank" rel="noopener noreferrer">Oversized Hero & Background Images: Unfounded Fad or Conversion Booster?</a></strong></li><li><strong><a href="https://econsultancy.com/blog/62435-how-to-optimize-your-lead-generation-forms-three-case-studies/" target="_blank" rel="noopener noreferrer">How to Optimize Your Lead Generation Forms: Three Case Studies</a></strong></li><li><strong><a href="http://www.digitalmarketer.com/how-to-set-up-a-split-test-conversion/" target="_blank" rel="noopener noreferrer">How to Set Up Your First Website Split Test</a></strong></li></ul></div><h2>Over to You</h2><p>Following these thought leaders will help you stay on top of the latest and greatest conversion optimization tactics. Nevertheless, this list should be crowdsourced and collaborative, so feel free to comment and mention some of your favorite conversion optimization experts.</p><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/personalization-within-the-organization/">Personalization within the Organization</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/the-enterprise-guide-to-ip-warning/">The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys</a><div class="article-sidebar-nav-author">Ravit Morales</div></li><li> <a href="https://www.dynamicyield.com/article/email-deliverability-best-practices/">Email Deliverability Best Practices: Reach the Inbox. 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'utm_campaign': 'txt_campaign_name__c',
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$(this).click();
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addScript('https://fast.wistia.com/assets/external/E-v1.js');
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background-color: transparent;
height: 0;
width: 1px;
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