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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 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d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a class="login-btn" href="https://adm.dynamicyield.com/" target="_blank"
onClick="DY.API( 'event',{name: 'Login_click'});">Login</a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-21" class="post-21 page type-page status-publish hentry"><div class="entry-content"><div id="top-section" class="et_pb_section ATF et_section_regular" style='background-color:#ddebe8;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"> <span class="header-tagline">Personalization and Experience Optimization</span><h1>Create experiences as unique as your customers</h1> <a class="header-btn" href="/request-demo/" title="Get a Demo">Get a Demo</a></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><p>Create lasting impressions with customer experiences that are <em>personalized, optimized,</em> and <em>synchronized</em>.</p><p>With Dynamic Yield’s <a class="ex-os-bold" href="/experience-os/">Experience OS</a>, you can algorithmically match content, products, and offers to each customer's preferences and anticipate future behavior using AI across any digital channel, fostering loyalty and driving revenue.</p></div> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2024/03/homepage-default@x2.svg" alt="Global brands who are using Dynamic Yield's Experience Optimization platform" class="et-waypoint et_pb_image et_pb_animation_off" /></div></div></div><div class="et_pb_section section-customers et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left customer-slider-wrap"><div class="home-customer-slider"><div><div id="slide-gianluca" class="customer-slide-inner" style="background-image: url('/wp-content/uploads/2023/02/gianluca@x2.jpg');"><h4 style="background: url('/wp-content/uploads/2023/02/purple-gianluca.svg') no-repeat 0 50%;"><strong>25% of revenue</strong> driven by product recommendations</h4><div class="caption"><span><strong>Gianluca</strong> | home24 | Customer since 2016</span><a class="link-arrow" href="https://www.dynamicyield.com/personalization-awards/home24/" title="home24 2022 Personalization Thought Leadership Award Winner">Read his story <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div><div id="slide-adriana" class="customer-slide-inner" style="background-image: url('/wp-content/uploads/2023/02/adriana@x2.jpg');"><h4 style="background: url('/wp-content/uploads/2023/02/blue-adriana.svg') no-repeat 0 50%;"><strong>Optimized diverse content</strong> for Europe’s largest<br> media company</h4><div class="caption"><span><strong>Adriana</strong> | Sky (NOW TV) | Customer since 2021</span><a class="link-arrow" href="https://www.dynamicyield.com/personalization-awards/sky/" title="Sky (NOW, WOW, Sky X) 2022 Personalization Expert Award Winner">Read her story <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div><div id="slide-shana" class="customer-slide-inner" style="background-image: url('/wp-content/uploads/2023/04/shana@x2.jpg');"><h4 style="background: url('/wp-content/uploads/2020/06/purple-highlight.svg') no-repeat 0 50%;"><strong>+4.2% ARPU</strong> <br>increase with PDP <br>recommendations</h4><div class="caption"><span><strong>Shana</strong> | e.l.f. Cosmetics | Customer since 2019</span><a class="link-arrow" href="https://www.dynamicyield.com/case-studies/elf/" title="e.l.f. Cosmetics influences the beauty regimen with personalization">Read her story <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div><div id="slide-andy" class="customer-slide-inner" style="background-image: url('/wp-content/uploads/2023/04/andy@x2.jpg');"><h4 style="background: url('/wp-content/uploads/2020/06/blue-highlight-2.svg') no-repeat 0 50%;"><strong>+5-7% ARPU</strong> with personalized <br>recommendations</h4><div class="caption"><span><strong>Andy</strong> | APMEX | Customer since 2017</span><a class="link-arrow" href="https://www.dynamicyield.com/case-studies/apmex/" title="APMEX turns personalization into gold">Read his story <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div><div id="slide-will" class="customer-slide-inner" style="background-image: url('/wp-content/uploads/2023/04/will-headshot@x2.jpg');"><h4 style="background: url('/wp-content/uploads/2021/06/will-highlight.svg') no-repeat 0 50%;"><strong>30 days ROI</strong> after rapid <br>onboarding</h4><div class="caption"><span><strong>Will</strong> | Tottenham Hotspur | Customer since 2016</span><a class="link-arrow" href="https://www.dynamicyield.com/case-studies/tottenham-hotspur/" title="Tottenham Personalizes the Fan Experience">Read his story <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div><div id="slide-nicola" class="customer-slide-inner" style="background-image: url('/wp-content/uploads/2023/04/nicola@x2.jpg');"><h4 style="background: url('/wp-content/uploads/2021/06/nicola-highlight.svg') no-repeat 0 50%;"><strong>+15% ARPU</strong> from add to cart <br>recommendations</h4><div class="caption"><span><strong>Nicola</strong> | LUISAVIAROMA | Customer since 2016</span><a class="link-arrow" href="https://www.dynamicyield.com/case-studies/luisaviaroma/" title="LUISAVIAROMA Personalizes High Fashion">Read his story <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div></div></div></div></div></div><div class="et_pb_section updated-gartner-banner et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><div id="gf-tabbed-banner-small-component" class="gartner"><div class="gbc-inner-wrap"><div class="gbc-inner-container"><div class="gbc-tabs"><div class="gbc-tab active-tab" data-title="gartner">Gartner</div><div class="gbc-tab" data-title="forrester">Forrester</div></div><div class="gbc-tab-content active-tab" data-tab="gartner"><div class="gbc-col-left"><div class="gbc-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gbc-copy">Eight consecutive times of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="256" height="256" alt="Gartner MQ"></div> <a href="/guides/gartner/" title="Gartner MQ" class="gbc-cta">Read the Gartner® report →</a></div></div><div class="gbc-tab-content" data-tab="forrester"><div class="gbc-col-left"><div class="gbc-title">Recognized as a Leader in <span class="accent">personalization</span> and <span class="accent">experience optimization</span> by industry analysts</div><div class="gbc-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div></div><div class="gbc-col-right"><div class="retina_parent"> <img decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="256" height="256" alt="Forrester"></div> <a href="/guides/forrester/" title="Forrester" class="gbc-cta">Read the Forrester report →</a></div></div></div></div></div><style>#gf-tabbed-banner-small-component > div > div > div.gbc-tabs > div:nth-child(2){display:none;}
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Create relevant, consistent experiences effortlessly, leveraging native AI and A/B testing capabilities to differentiate, scale, and maximize business results.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left capabilities-boxes"><div class="capabilities-icons-box"> <a href="https://www.dynamicyield.com/segmentation/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img decoding="async" class="img-hover" src="/wp-content/uploads/2022/09/audience.svg" alt="Audience Management" width="38" height="38"> <img loading="lazy" decoding="async" class="img-default" src="/wp-content/uploads/2022/09/audience-dark.svg" alt="Audience Management" width="38" height="38"></div><div class="capability_chart_item_title"> Discover<p>Identify, build, and analyze audiences</p></div></div> </a></div><div class="capabilities-icons-box"> <a href="https://www.dynamicyield.com/targeting/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" class="img-hover" src="/wp-content/uploads/2022/09/personalization.svg" alt="Personalization" width="27" height="38"> <img loading="lazy" decoding="async" class="img-default" src="/wp-content/uploads/2022/09/personalization-dark.svg" alt="Personalization" width="27" height="38"></div><div class="capability_chart_item_title"> Target<p>Personalize content and offers to each customer</p></div></div> </a></div><div class="capabilities-icons-box"> <a href="https://www.dynamicyield.com/recommendations/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" class="img-hover" src="/wp-content/uploads/2022/09/recs.svg" alt="Recommendations" width="38" height="38"> <img loading="lazy" decoding="async" class="img-default" src="/wp-content/uploads/2022/09/recs-dark.svg" alt="Recommendations" width="38" height="38"></div><div class="capability_chart_item_title"> Recommend<p>Algorithmically predict customers’ interests</p></div></div> </a></div><div class="capabilities-icons-box"> <a href="https://www.dynamicyield.com/journey-orchestration/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" class="img-hover" src="/wp-content/uploads/2022/09/trigger.svg" alt="Triggering Engine" width="33" height="38"> <img loading="lazy" decoding="async" class="img-default" src="/wp-content/uploads/2022/09/trigger-dark.svg" alt="Triggering Engine" width="33" height="38"></div><div class="capability_chart_item_title"> Engage<p>Reach customers at critical moments</p></div></div> </a></div><div class="capabilities-icons-box"> <a href="https://www.dynamicyield.com/optimization/"><div class="capability_chart_item"><div class="capability_chart_item_img"> <img loading="lazy" decoding="async" class="img-hover" src="/wp-content/uploads/2022/09/testing.svg" alt="A/B Testing & Optimization" width="35" height="38"> <img loading="lazy" decoding="async" class="img-default" src="/wp-content/uploads/2022/09/testing-dark.svg" alt="A/B Testing & Optimization" width="35" height="38"></div><div class="capability_chart_item_title"> Optimize<p>Experiment anywhere on your digital properties</p></div></div> </a></div></div></div></div></div><div id="video-testimonials" class="et_pb_section customer-testimonials-section full_width_mobile et_section_regular" style='background-color:#ddebe8;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h2>Agility that speaks volumes</h2><p>See what leading brands are saying about Experience OS</p></div><div id="customer_testimonial_video" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left customer-testimonial-video"> <script src="//fast.wistia.com/embed/medias/uf4hsb47z9.jsonp" async></script> <script src="//fast.wistia.com/assets/external/E-v1.js" async></script> <div class="customer-video-block"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2020/06/video-thumbnail@x2.png" class="b-lazy" width="742" height="398" alt="" > <span class="wistia_embed wistia_async_uf4hsb47z9 popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a href="#" class="testimonial-play-video video__play__button"> <span class="video-controls"></span> </a></div> </span></div></div><div id="customer_testimonials" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left customer-testimonials-wrap"><div id="customer_testimonial_1" class="customer-testimonial-block"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2020/06/lauren-thumb.png|/wp-content/uploads/2020/07/lauren-thumb@x2.png" class="b-lazy" width="136" height="137" alt="" ><div class="customer-testimonial-text">“We launched a mobile-specific page layout for one of the key shopping experiences on our site, and that drove a 34% increase in add-to-carts on mobile.”</div> <span><strong>Lauren</strong> | Dormify</span> <a class="link-arrow" href="https://www.dynamicyield.com/case-studies/" title="See more customer stories">See more customer stories <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div id="customer_testimonial_2" class="customer-testimonial-block"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2020/06/emily-thumb.png|/wp-content/uploads/2020/06/emily-thumb@x2.png" class="b-lazy" width="135" height="137" alt="" ><div class="customer-testimonial-text">“With Dynamic Yield, our recommended product clickthrough rate went up by 40% to 60%."</div> <span><strong>Emily</strong> | SnapAV</span> <a class="link-arrow" href="https://www.dynamicyield.com/case-studies/" title="See more customer stories">See more customer stories <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center hidden-desktop"> <a class="link-arrow" href="https://www.dynamicyield.com/case-studies/" title="See more customer stories">See more customer stories <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left other-customer-testimonials"><div class="customer-testimonial-blank"><div class="customer-testimonial-text">“Warning! Will <span class="highlighted">dramatically</span> improve conversion!”</div> <span><strong>— Martin N.,</strong> UX Manager</span><div class="testimonial-rate">Source: TrustRadius</div></div><div class="customer-testimonial-blank"><div class="customer-testimonial-text">“We had the software up and running on our platform <span class="highlighted">in less than a month!”</span></div> <span><strong>— Alex S.,</strong> Senior Digital Change Manager</span><div class="testimonial-rate">Source: TrustRadius</div></div></div></div></div></div><div id="development-teams" class="et_pb_section section-devs et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h2>Walking the walk, together.</h2><p>When you partner with Dynamic Yield, it’s about more than just the tech. Your success is our number one priority and through a combination of customer service expertise, deep product knowledge, as well as an extensive library of <a href="https://www.dynamicyield.com/personalization-examples/" title="personalization examples">personalization examples</a> and <a href="https://www.dynamicyield.com/templates/" title="experience building templates">experience building templates</a>, you will have all the support you need to deliver a differentiated customer experience.</p> <a href="https://www.dynamicyield.com/customer-success/" title="Learn more about our Customer Success services" class="link-arrow">Learn more about our Customer Success services <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left devs-names"> <img loading="lazy" decoding="async" class="devs-image-wrap retina_image" src="/wp-content/uploads/2021/06/devs.png" alt="" width="420" height="269" /> <strong>Saul & Logan</strong> | Customer Success Engineers</div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left blue-box"><h4>Committed to ensuring a healthy program</h4><p>We’ll help you achieve long-term success through expert technical consulting, strategic advisory services, on-site business reviews, and in-depth remote or physical training sessions.</p><h4>An extension of your team</h4><p>Our experience optimization experts partner with you to provide strategic guidance from day one. And with our unique 10-day accelerated onboarding plan, you are guaranteed to see results, fast.</p></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left devs-testimonial-left"><div class="customer-testimonial-blank"><div class="customer-testimonial-text">“Dynamic Yield is generating additional revenue and <span class="highlighted">saving IT resources.”</span></div> <span><strong>— Zoltan M.,</strong> Director of Marketing</span><div class="testimonial-rate">Source: TrustRadius</div></div></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left devs-testimonial-right"><div class="customer-testimonial-blank"><div class="customer-testimonial-text">“Great tool to improve your merchandising <span class="highlighted">fast.”</span></div> <span><strong>— Benjamin L.,</strong> Chief Revenue Officer</span><div class="testimonial-rate">Source: TrustRadius</div></div><div class="testimonial-image-block"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2020/12/erika-hp.png|/wp-content/uploads/2020/12/erika-hp@x2.png" class="b-lazy" width="234" height="234" alt="" > <span><strong>Erika</strong> | Senior Customer Success Manager</span></div></div></div></div></div><div class="et_pb_section section-integrations et_section_regular" style='background-color:#ffffff;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div id="integrations" class="et_pb_text et_pb_bg_layout_light et_pb_text_align_center"><h2>Agnostic and flexible OS architecture, designed to Integrate with your tech stack</h2><p>Personalize, optimize, and act on your data using the tools already in your stack, including data management platforms, eCommerce enterprise systems, email marketing services, web analytics solutions, and more.</p></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left integrations-wrap"><div class="tools_integration_item"> <a href="/partner/firebase/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2024/09/firebase.svg" alt="Firebase" width="50" height="50"></a></div><div class="tools_integration_item"> <a href="/partner/contentful/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/contentful-integration.svg" alt="Contentful" width="50" height="50"></a></div><div class="tools_integration_item"> <a href="/partner/shopify/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/shopify-integration.svg" alt="Shopify Logo" width="50" height="60"></a></div><div class="tools_integration_item"> <a href="/partner/mparticle/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/mparticle-integration.svg" alt="mparticle Logo" width="60" height="50"></a></div><div class="tools_integration_item tealium"> <a href="/partner/tealium/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2020/06/tealium-integration.svg" alt="Tealium Logo" width="31" height="50"></a></div><div class="tools_integration_item sendgrid"> <a href="/partner/sendgrid/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2020/06/sendgrid-integration.svg" alt="SendGrid Logo" width="50" height="50"></a></div><div class="tools_integration_item"> <a href="/partner/klaviyo/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/klavyio-integration.svg" alt="Klavyio Logo" width="70" height="50"></a></div><div class="tools_integration_item contentsquare"> <a href="/partner/contentsquare/"><img loading="lazy" decoding="async" src="/wp-content/uploads/2024/08/contentsquare-integration.svg" alt="Contentsquare Logo" width="50" height="50"></a></div> <a href="/partners/#technology-partners" title="Explore all integrations" class="link-arrow">Explore all integrations <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div><div class="et_pb_column et_pb_column_1_2"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left partners-wrap"><div class="partner-testimonial"><div class="customer-testimonial-text">“Dynamic Yield enables us to develop and test high-impact experiences for our clients, and gives them flexibility to update and manage those experiences once they are proven effective.”</div><div class="testimonial-image-block"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2020/06/brian-thumb.png|/wp-content/uploads/2020/06/brian-thumb@x2.png" class="b-lazy" width="90" height="90" alt="Brian Schmitt, Co-Founder at Surefoot" style="width: 90px;" > <span><strong>Brian Schmitt</strong>Co-Founder at Surefoot</span></div></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left partner-link-wrap"> <a href="https://www.dynamicyield.com/partners/" title="Explore our partners" class="link-arrow">Explore our partners <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div></div><div class="et_pb_section hp-lc-section et_section_regular" style='background-color:#fbf5ef;'><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h2>Discover <svg xmlns="http://www.w3.org/2000/svg" width="112.004" height="53.42" viewBox="0 0 112.004 53.42"> <path 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d="M9422.068,4621.77a14.179,14.179,0,0,1-2.338,3.932,14.748,14.748,0,0,1-3.376,2.931,20.786,20.786,0,0,1-3.934,1.967,24.367,24.367,0,0,1-4.451,1.113q-2.376.373-4.787.557t-4.711.186h-4.008v6.975q0,1.263.037,2.338t.038,2.337q.072,2.376.148,4.081a5.411,5.411,0,0,0,.815,2.82,6.25,6.25,0,0,0,2.3,1.929,10.813,10.813,0,0,0,4.75,1.113v.742h-23.745v-.742a20.734,20.734,0,0,0,3.561-.89,5.8,5.8,0,0,0,2.672-1.781,3.388,3.388,0,0,0,.594-1.336,14.222,14.222,0,0,0,.334-2q.111-1.113.186-2.375t.074-2.449c0-.692.011-1.632.037-2.82s.048-2.485.074-3.9.037-2.856.037-4.341v-18.773q0-1.334-.037-2.708c-.026-.915-.074-1.781-.148-2.6a13.947,13.947,0,0,0-.371-2.226,3.157,3.157,0,0,0-.705-1.447,5.554,5.554,0,0,0-2.856-1.6q-1.745-.407-3.748-.705v-.742h1.781q1.409,0,3.3-.037t4.117-.037q2.227,0,4.415-.037t4.119-.037h3.339a69.43,69.43,0,0,1,8.682.482,19.691,19.691,0,0,1,7.123,2.337,15.1,15.1,0,0,1,5.417,5.046,13.712,13.712,0,0,1,2.152,7.717A13.3,13.3,0,0,1,9422.068,4621.77Zm-9.312-12.986a13.487,13.487,0,0,0-9.535-6.159,28.427,28.427,0,0,0-4.155-.3,20,20,0,0,0-2.412.111q-.854.112-1.372.186a5.343,5.343,0,0,1-.186.779,4.946,4.946,0,0,0-.187.853q-.073.521-.147,1.447t-.149,2.634q-.075,2.6-.111,6.307t-.037,7.272v9.5q3.042,0,5.715-.186a18.593,18.593,0,0,0,4.971-1,13.885,13.885,0,0,0,7.271-5.379,14.741,14.741,0,0,0,2.523-8.422A13.63,13.63,0,0,0,9412.756,4608.784Z" transform="translate(-9329.39 -4601.215)"/> <g transform="translate(98.35)"> <path d="M9839.271,4616.067a10.2,10.2,0,0,1,3.648-3.89,26.827,26.827,0,0,0,3.232-2.56,3.789,3.789,0,0,0,1.127-2.635,2.928,2.928,0,0,0-.646-1.939,2.637,2.637,0,0,0-4.094.456,6.113,6.113,0,0,0-.4,2.256h-3.512a8.885,8.885,0,0,1,.85-3.789q1.447-2.75,5.139-2.75a6.52,6.52,0,0,1,4.643,1.616,5.584,5.584,0,0,1,1.727,4.277,5.783,5.783,0,0,1-1.221,3.624,12.091,12.091,0,0,1-2.627,2.345l-1.447,1.026q-1.359.964-1.859,1.395a4.076,4.076,0,0,0-.844,1h8.023v3.181h-12.584A8.616,8.616,0,0,1,9839.271,4616.067Z" transform="translate(-9838.422 -4601.215)"/> </g> </svg> the experience optimization learning center</h2><p>Take your knowledge to exponential levels through a collection of in-depth articles, curated courses, and other comprehensive assets.</p> <a href="https://www.dynamicyield.com/learn/" class="link-arrow" title="Multiply your experience optimization results">Multiply your experience optimization results <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></div></div><div class="et_pb_row"><div class="et_pb_column et_pb_column_4_4"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left hp-lc-heading"><h3>Explore our learning paths</h3></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left hp-lc-list"><div class="hp-lc-list-row"> <a href="https://www.dynamicyield.com/course/testing-and-optimization/" title="A/B Testing & Optimization" class="hp-lc-item" style="background: #f4c0c2 url('/wp-content/uploads/2020/06/abtesting-cover@x2.png') no-repeat 100% 100%;"><h4>A/B Testing & Optimization</h4> <span class="text-default">15 Lessons</span> <span class="text-hover link-arrow">Explore now <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></span> </a> <a href="https://www.dynamicyield.com/course/personalization-and-targeting/" title="Personalization & Targeting" class="hp-lc-item" style="background: #d3eef5 url('/wp-content/uploads/2020/06/personalization-cover@x2.png') no-repeat 100% 100%;"><h4>Personalization & Targeting</h4> <span class="text-default">12 Lessons</span> <span class="text-hover link-arrow">Explore now <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></span> </a> <a href="https://www.dynamicyield.com/course/product-recommendations/" title="Product Recommendations" class="hp-lc-item" style="background: #fdd6ab url('/wp-content/uploads/2020/06/product-recs-cover@x2.png') no-repeat 100% 100%;"><h4>Product Recommendations</h4> <span class="text-default">7 Lessons</span> <span class="text-hover link-arrow">Explore now <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></span> </a> <a href="https://www.dynamicyield.com/course/cro-and-growth-marketing/" title="CRO and Growth Marketing" class="hp-lc-item" style="background: #dbcdeb url('/wp-content/uploads/2020/06/cro-cover@x2.png') no-repeat 100% 100%;"><h4>CRO and Growth Marketing</h4> <span class="text-default">13 Lessons</span> <span class="text-hover link-arrow">Explore now <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></span> </a> <a href="https://www.dynamicyield.com/course/ecommerce-experience-optimization/" title="eCommerce Experience Optimization" class="hp-lc-item" style="background: #d2efda url('/wp-content/uploads/2020/06/ecomm-cover@x2.png') no-repeat 100% 100%;"><h4>eCommerce Experience Optimization</h4> <span class="text-default">9 Lessons</span> <span class="text-hover link-arrow">Explore now <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></span> </a> <a href="https://www.dynamicyield.com/course/advanced-experimentation/" title="Advanced Experimentation" class="hp-lc-item" style="background: #ffe8b1 url('/wp-content/uploads/2020/06/experimentation-cover@x2.png') no-repeat 100% 100%;"><h4>Advanced Experimentation</h4> <span class="text-default">9 Lessons</span> <span class="text-hover link-arrow">Explore now <svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></span> </a></div></div><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left"><h3>Discover more content on personalization and experience optimization</h3><div class="hp-lc-more-wrap"><div class="hp-lc-more"><div class="hp-lc-more-col"><h5>Articles</h5> <a href="https://www.dynamicyield.com/lesson/web-personalization/" class="">An introduction to website personalization, with examples<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style="
"><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"></path></svg></a> <a href="https://www.dynamicyield.com/lesson/shopping-cart-abandonment-strategy/" class="">Shopping cart abandonment recovery strategies<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style="
"><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"></path></svg></a> <a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">A/B testing and experimentation: A beginner's guide<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style="
"><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"></path></svg></a> <a href="https://www.dynamicyield.com/lesson/product-recommendations-guide/" class="">Product recommendation techniques proven to get results<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style="
"><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"></path></svg></a> <a href="https://www.dynamicyield.com/lesson/cro-plan/" class="">Developing a conversion rate optimization strategy<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style="
"><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"></path></svg></a></div><div class="hp-lc-more-col"><h5>Talks</h5> <a href='https://www.dynamicyield.com/talks/openbox-banking-personalization/' class=''>Banking’s Personalization Revolution: Data-Driven Transformation<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a><a href='https://www.dynamicyield.com/talks/video-revenue-gains-personalization-financial-services/' class=''>The Revenue Gains From Personalization That Financial Institutions Can’t Ignore<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a><a href='https://www.dynamicyield.com/talks/ab-testing-personalization-video/' class=''>Why A/B Testing and Personalization Are at Their Best Together<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="hp-lc-more-col"><h5>Guides</h5> <a href="https://www.dynamicyield.com/guides/personalization-vendor-guide/" class="">A reference manual for picking a personalization vendor<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style="
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Restaurants<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a><a href='https://www.dynamicyield.com/guides/frost-sullivan-visionary-innovation-leadership-report/' class=''>Frost & Sullivan Visionary Leadership Report<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 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src="https://www.dynamicyield.com/wp-content/themes/Divi/js/cid-validation.js?ver=21.85" id="cid-validation"></script><script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_007607350da515c5921f1b26dadb3752.js?ver=21.85" id="customers-shortcode-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_1965f22d24bcf73d24f6b1e1546937af.js?ver=21.85" id="homepage-new-js"></script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/plugins/wp-featherlight/js/wpFeatherlight.pkgd.min.js?ver=1.3.4" id="wp-featherlight-js"></script> <script type="text/javascript" id="dc_conversion_api-js-extra">var ajax_obj = {"nonce":"3cd30fb921","ajax_url":"https:\/\/www.dynamicyield.com\/wp-admin\/admin-ajax.php","ajax_action":"conversion_api_call"};</script> <script type="text/javascript" src="https://www.dynamicyield.com/wp-content/cache/autoptimize/js/autoptimize_single_34a6a3100a2ecbc7706af2d4c798f856.js?ver=935c7f8ce03960b02800bc8ae3231df8" id="dc_conversion_api-js"></script> <script type="text/javascript" data-noptimize>var dy_search_params = new URLSearchParams(window.location.search);
if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>dyGlobal = {};
dyGlobal.lang='en'; var vowelTest = (function() {
var re = /^[aeiou]$/i;
return function(s) {
return re.test(s);
}
})();
function gup( name ) {
url = location.href;
name = name.replace(/[\[]/,"\\\[").replace(/[\]]/,"\\\]");
var regexS = "[\\?&]"+name+"=([^&#]*)";
var regex = new RegExp( regexS );
var results = regex.exec( url );
return results == null ? null : results[1];
}
function toTitleCase(str){
return str.replace(/\w\S*/g, function(txt){return txt.charAt(0).toUpperCase() + txt.substr(1).toLowerCase();});
}
function getCookie(cname) {
var name = cname + "=";
var ca = document.cookie.split(';');
for(var i = 0; i < ca.length; i++) {
var c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
function parseURL(url) {
var a=document.createElement('a');
a.href=url;
return a.hostname;
}
function getIndex(arr){
for(var i=0; i < arr.length; i++) {
if(document.referrer.indexOf(arr[i]) > 0){
return document.referrer.indexOf(arr[i]);
} else if(document.location.href.indexOf(arr[i]) > 0){
return document.location.href.indexOf(arr[i]);
}
}
}
window.cbIndustry = '';
function waitForZoomInfoData() {
//console.log('waitforZoomInfodata');
if(localStorage.getItem('ZoomInfoData')) {
setTimeout(function() {
var cbEcommerceValues = 'retail,ecommerce,apparel,products,consumer,food,commerce,household,retailing';
var cbEcommerceValuesArr = cbEcommerceValues.split(',');
var cbMediaValues = 'media,broadcasting,advertising,publishing,movies,entertainment,publish';
var cbMediaValuesArr = cbMediaValues.split(',');
var cbTravelValues = 'travel,hotel,restaurant,leisure,transportation,automobile,airlines';
var cbTravelValuesArr = cbTravelValues.split(',');
var cbTechnologyValues = 'technology,software,cloud,internet,data,hardware,wireless,desktop';
var cbTechnologyValuesArr = cbTechnologyValues.split(',');
var cbFinanceValues = 'banks,finance,financials,financial,insurance,real estate,fundraising';
var cbFinanceValuesArr = cbFinanceValues.split(',');
var cbIndustryMapping = '';
var fields = JSON.parse(localStorage.getItem('ZoomInfoData'));
for (var field in fields) {
var cbFieldVal = '';
cbFieldVal = fields[field];
formField = '';
// if (field === 'alexaglobalrank') {
// formField = 'Alexa_Rank__c';
// }
// if (field === 'maindomain') {
// formField = 'Website';
// }
// if (field === 'employeesrange') {
// formField = 'Employees__c';
// }
// if (field === 'estimatedannualrevenue') {
// formField = 'Revenue__c';
// }
if (field === 'industry' || field === 'industrygroup' || field === 'tags') {
var cbIndustryValue = fields[field].toLowerCase();
for (var i = 0; i < cbEcommerceValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbEcommerceValuesArr[i]) !== -1) {
// console.log('eCommerce');
cbIndustryMapping = 'eCommerce';
break;
}
}
for (var i = 0; i < cbMediaValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbMediaValuesArr[i]) !== -1) {
//console.log('Media');
cbIndustryMapping = 'Media';
break;
}
}
for (var i = 0; i < cbTravelValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbTravelValuesArr[i]) !== -1) {
//console.log('Travel');
cbIndustryMapping = 'Travel';
break;
}
}
for (var i = 0; i < cbTechnologyValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbTechnologyValuesArr[i]) !== -1) {
//console.log('Technology');
cbIndustryMapping = 'Technology';
break;
}
}
for (var i = 0; i < cbFinanceValuesArr.length; i++) {
if (cbIndustryValue.indexOf(cbFinanceValuesArr[i]) !== -1) {
//console.log('Finance');
cbIndustryMapping = 'Finance';
break;
}
}
}
}
//console.log(cbIndustryMapping);
cbIndustry = cbIndustryMapping;
var personalize_industry,
industry_ecommerce = [],
industry_media = [],
industry_travel = [];
industry_ecommerce.push('commerce','retail','shop','product','cart','basket','checkout');
industry_media.push('publisher','media');
industry_travel.push('travel','hotel','booking','flight','tour');
if(cbIndustry === 'eCommerce'){
personalize_industry = 'eCommerce';
console.log('sds');
}
if(getIndex(industry_ecommerce) > 0){
personalize_industry = 'eCommerce';
} else if(getIndex(industry_media) > 0){
personalize_industry = 'Media';
} else if(getIndex(industry_travel) > 0){
personalize_industry = 'Travel';
}
if(personalize_industry !== '' && personalize_industry !== null && personalize_industry !== undefined ){
$this = $('#uindustry');
$this.html(
' For ' + personalize_industry
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized based on your industry or pages you've spent the most time viewing.");
}
},500);
} else {
if(stopLookingForZoomInfo === 0) {
setTimeout(function () {
waitForZoomInfoData();
}, 100);
}
}
}
function changeTexts() {
var personalize_industry,
personalize_source,
personalize_time,
personalize_time_string,
personalize_country,
personalize_weather_condition,
personalize_weather_temp,
personalize_device,
industry_ecommerce = [],
industry_media = [],
industry_travel = [],
linktext = '',
$this;
// Set Source
referrerString = parseURL(document.referrer);
if(getCookie('personalize_referrer_string').length>0){
if(gup('gclid') !== null){
document.cookie = "personalize_referrer_string=Google Campaign";
linktext = '';
} else if(gup('utm_source') !== null && gup('utm_medium') !== null){
if(gup('utm_medium') === 'paid' || gup('utm_medium') === 'cpc' || gup('utm_medium') === 'ppc' || gup('utm_medium') === 'cpm'){
document.cookie = "personalize_referrer_string=" + toTitleCase (gup("utm_source") + " Campaign");
linktext = '';
} else {
document.cookie = "personalize_referrer_string=" + toTitleCase(gup("utm_source") + " Campaign");
linktext = '';
}
} else if(referrerString.indexOf('google') > 0 ){
document.cookie = "personalize_referrer_string=Google Search";
linktext = '';
} else if(referrerString.indexOf('twitter') > 0 ){
document.cookie = "personalize_referrer_string=Twitter Social";
linktext = ' link';
} else if(referrerString.indexOf('facebook') > 0 ) {
document.cookie = "personalize_referrer_string=Facebook Social";
linktext = ' link';
} else if(referrerString.indexOf('dynamicyield.com')<0){
referrerString = referrerString.replace('www.' , '');
referrerString = toTitleCase(referrerString);
document.cookie = "personalize_referrer_string=Referrer (" + referrerString + ")";
linktext = ' link';
}
} else {
if(gup('gclid') !== null){
document.cookie = "personalize_referrer_string=Google Campaign";
linktext = '';
} else if(gup('utm_source') !== null && gup('utm_medium') !== null){
if(gup('utm_medium') === 'paid' || gup('utm_medium') === 'cpc' || gup('utm_medium') === 'ppc' || gup('utm_medium') === 'cpm'){
document.cookie = "personalize_referrer_string=" + toTitleCase (gup("utm_source") + " Campaign");
} else {
document.cookie = "personalize_referrer_string=" + toTitleCase(gup("utm_source") + " Campaign");
}
} else if(referrerString.indexOf('dynamicyield.com') > 0 || referrerString === undefined || referrerString == '' || referrerString === 'undefined'){
document.cookie = "personalize_referrer_string=Direct Traffic";
} else if(referrerString.indexOf('google') > 0 ){
document.cookie = "personalize_referrer_string=Google Organic Search";
linktext = '';
} else if(referrerString.indexOf('twitter') > 0 ){
document.cookie = "personalize_referrer_string=Twitter Social";
linktext = ' link';
} else if(referrerString.indexOf('facebook') > 0 ){
document.cookie = "personalize_referrer_string=Facebook Social";
linktext = ' link';
} else if(referrerString.indexOf('linkedin') > 0 ){
document.cookie = "personalize_referrer_string=Linkedin Social";
linktext = ' link';
} else if(document.referrer.length > 0){
referrerString = referrerString.replace('www.' , '');
referrerString = toTitleCase(referrerString);
document.cookie = "personalize_referrer_string=Referrer (" + referrerString + ")";
linktext = ' link';
} else {
document.cookie = "personalize_referrer_string=" + DY.trafficSource;
linktext = ' link';
}
}
personalize_source = toTitleCase(decodeURI(getCookie('personalize_referrer_string')));
if(personalize_source.indexOf('Influ2') >= 0){
personalize_source = 'Marketing Campaign';
}
if(personalize_source.indexOf('Direct') >= 0){
personalize_source = personalize_source.replace('Direct Traffic', 'directly');
linktext = '';
} else if(vowelTest(personalize_source[0])){
$('#referrer-prefix').html('through ');
personalize_source = 'an ' + personalize_source;
} else {
$('#referrer-prefix').html('through ');
personalize_source = 'a ' + personalize_source;
}
if(personalize_source !== '' && personalize_source !== null && personalize_source !== undefined ){
$this = $('#ureferrer');
$this.html(
personalize_source + linktext
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your referring traffic source.")
}
// End Source
// Industry
industry_ecommerce.push('commerce','retail','shop','product','cart','basket','checkout');
industry_media.push('publisher','media');
industry_travel.push('travel','hotel','booking','flight','tour');
window.stopLookingForZoomInfo = 0;
setTimeout(function(){
stopLookingForZoomInfo = 1;
}, 20000);
waitForZoomInfoData();
// Does not always fire so try again after 3 seconds
setTimeout(function () {
waitForZoomInfoData();
}, 3000);
// The following cbIndustry gets populated too late so all the industry logic is repeated in waitForZoomInfoData()
if(cbIndustry === 'eCommerce'){
personalize_industry = 'eCommerce';
console.log('sds');
}
if(getIndex(industry_ecommerce) > 0){
personalize_industry = 'eCommerce';
} else if(getIndex(industry_media) > 0){
personalize_industry = 'Media';
} else if(getIndex(industry_travel) > 0){
personalize_industry = 'Travel';
} else {
personalize_industry = gup('industry');
}
if(personalize_industry !== '' && personalize_industry !== null && personalize_industry !== undefined ){
$this = $('#uindustry');
$this.html(
' For ' + personalize_industry
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized based on your industry or pages you've spent the most time viewing.");
}
// End Industry
var greetingWord = 'Good ';
if(dyGlobal.lang === 'fr' || dyGlobal.lang === 'de' || dyGlobal.lang === 'ru'){
greetingWord = '';
}
// Time of Day
personalize_time = DYO.accurateNow().getHours();
if (personalize_time >= 22 || personalize_time <= 4) {
personalize_time_string = "night";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonne nuit';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Abend';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'добрый вечер';
}
} else if (personalize_time >= 18 && personalize_time <= 21) {
personalize_time_string = "evening";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonne nuit';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Abend';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'добрый вечер';
}
} else if (personalize_time >= 12 && personalize_time <= 17) {
personalize_time_string = "afternoon";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonne après-midi';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Tag';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'добрый день';
}
} else {
personalize_time_string = "morning";
if(dyGlobal.lang === 'fr'){
personalize_time_string = 'Bonjour';
} else if(dyGlobal.lang === 'de'){
personalize_time_string = 'Guten Morgen';
} else if(dyGlobal.lang === 'ru'){
personalize_time_string = 'доброе утро';
}
}
if(personalize_time_string !== '' && personalize_time_string !== null && personalize_time_string !== undefined ){
$this = $('#ugreeting');
$this.html(
greetingWord + personalize_time_string
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your current local time.")
}
// End Time of day
// Country
personalize_country = DY.geoFields['country'];
if(personalize_country !== '' && personalize_country !== null && personalize_country !== undefined ){
$this = $('#clocation');
if(personalize_country === 'United States'){
personalize_country = 'the ' + personalize_country;
}
personalize_country = personalize_country + ',';
$this.html(
personalize_country
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your specific location.")
}
// End Country
// Weather
if( DY.currentWeather && DY.currentWeather !== null) {
personalize_weather_condition = DY.currentWeather.condition;
if(personalize_weather_condition == 'clouds' || personalize_weather_condition == 'Clouds') { personalize_weather_condition = 'cloudy'; }
if(personalize_weather_condition == 'rain' || personalize_weather_condition == 'Rain') { personalize_weather_condition = 'rainy'; }
if(personalize_weather_condition == 'n/a' || personalize_weather_condition == 'N/A' ) { personalize_weather_condition = '' } else {
personalize_weather_condition = personalize_weather_condition + ' and ';
}
personalize_weather_temp = DY.currentWeather.temp.mean;
if (personalize_weather_temp < -5) {
personalize_weather_temp = 'freezing';
} else if (personalize_weather_temp < 5) {
personalize_weather_temp = 'cold';
} else if (personalize_weather_temp < 15) {
personalize_weather_temp = 'cool';
} else if (personalize_weather_temp < 22) {
personalize_weather_temp = 'pleasant';
} else if (personalize_weather_temp < 26) {
personalize_weather_temp = 'warm';
} else {
personalize_weather_temp = 'hot';
}
if (personalize_weather_condition !== '' && personalize_weather_condition !== null && personalize_weather_condition !== undefined) {
$this = $('#ccweather');
$this.html(
'the weather is <span id="cweather">' + personalize_weather_condition + personalize_weather_temp + ' </span> today,'
);
$('#cweather').addClass('border-highlight');
$('#cweather').attr('data-tooltip', "This text has been personalized for you based on your local weather.")
} else {
$('#ccweather').hide();
}
} else {
$('#ccweather').hide();
}
// End Weather
// Device
if( /Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent) ) {
deviceType = 'Mobile';
} else {
deviceType = 'desktop';
}
var userAgent = navigator.userAgent;
// var device = userAgent.substring(userAgent.indexOf("(")+1,userAgent.indexOf(";"));
var device = userAgent.split(' ');
device = device[3];
if (DY.deviceInfo.brand !== 'Other') {
personalize_device = DY.deviceInfo.brand + ' ' + toTitleCase(DY.deviceInfo.type);
} else {
personalize_device = device + ' ' + toTitleCase(DY.deviceInfo.type);
}
if(personalize_device == '10.0; computer' || personalize_device == '10.0; Desktop') {
personalize_device = 'Windows 10 computer';
} else {
var re = /^[A-Za-z]+$/;
var personalize_device_arr = personalize_device.split(' ');
personalize_device = '';
var counter = 0;
personalize_device_arr.forEach(function(entry) {
if(!entry.match(re)){
entry = '';
}
if(entry !== '') {
if(counter > 0){
personalize_device += ' ' + entry;
} else {
personalize_device += entry;
}
counter++;
}
});
}
if(vowelTest(personalize_device[0])){
personalize_device = 'an ' + personalize_device;
} else {
personalize_device = 'a ' + personalize_device;
}
if(navigator.userAgent.search(/TV/i) >= 0){
personalize_device = 'a Smart TV';
}
if(personalize_device !== '' && personalize_device !== null && personalize_device !== undefined ){
personalize_device = personalize_device.replace('Desktop', 'Computer');
personalize_device = personalize_device.replace(';', '');
personalize_device = personalize_device.replace('/\\[\\d+\\]/g', '');
if(personalize_device === 'Computer' || personalize_device.includes('undefined')){
if(window.outerWidth < 480){
personalize_device = 'a Mobile Device';
} else if (window.outerWidth < 1025){
personalize_device = 'a Tablet Device';
} else {
personalize_device = 'a Desktop Computer';
}
}
personalize_device = personalize_device + ',';
$this = $('#udevice');
$this.html(
personalize_device
);
$this.addClass('border-highlight');
$this.attr('data-tooltip', "This text has been personalized for you based on your specific device.")
}
// End Device
if (gup('cname') && gup('cname').length > 0) {
var companyName = toTitleCase(decodeURI(gup('cname')));
companyName = companyName.replace('++', '&');
companyName = companyName.replace(/%20/g, " ");
var greeting = document.getElementById("companyName");
if(greeting) {
greeting.textContent = companyName;
var greeting = document.getElementById("ucomma");
greeting.textContent = ', ';
}
} else if (localStorage){
var retrievedObject = JSON.parse(localStorage.getItem('lastFormFields'));
if (retrievedObject && typeof retrievedObject.Company !== 'undefined' && retrievedObject.Company !== null && retrievedObject.Company !== '' ) {
var companyName = retrievedObject.Company;
companyName = companyName.replace(/%20/g, " ");
var greeting = document.getElementById("companyName");
if(greeting) {
greeting.textContent = companyName;
var greeting = document.getElementById("ucomma");
greeting.textContent = ', ';
}
}
}
// if (gup('fname') && gup('fname').length > 0) {
// var greeting = document.getElementById("uname");
// greeting.textContent = toTitleCase(decodeURI(gup('fname')));
// var greeting = document.getElementById("uspace");
// greeting.textContent = ' ';
// $('#uspace').addClass('hasname');
// } else if (localStorage){
// var retrievedObject = JSON.parse(localStorage.getItem('lastFormFields'));
// if (retrievedObject && typeof retrievedObject.FirstName !== 'undefined' && retrievedObject.FirstName !== null && retrievedObject.FirstName !== '' ){
// var greeting = document.getElementById("uname");
// greeting.textContent = retrievedObject.FirstName;
// if(retrievedObject.FirstName !== '' && retrievedObject.FirstName !== null){
// $('#uname').addClass('border-highlight');
// $('#uspace').addClass('hasname');
// // var greeting = document.getElementById("uspace");
// // greeting.textContent = ' ';
// }
// }
// }
$('#personalized-for-you-header-text').addClass('show');
}
function waitforsegdef() {
if (typeof window.DY.segdef !== 'undefined') {
clearInterval(dySegdef_timer);
setTimeout(changeTexts(), 1000);
}
}
var dySegdef_timer = setInterval(waitforsegdef, 100);
function getCookieValue(a) {
var b = document.cookie.match('(^|;)\\s*' + a + '\\s*=\\s*([^;]+)');
return b ? b.pop() : '';
}
jQuery(window).load(function(){
var companyNameSelected = getCookieValue('companyNameSelected');
if(companyNameSelected !== '') {
jQuery('#companyName').html(decodeURIComponent(companyNameSelected));
jQuery('#ucomma').html(', ');
}
var cbEcommerceValues = 'retail,ecommerce,apparel,products,consumer,food,commerce,household,retailing';
var cbEcommerceValuesArr = cbEcommerceValues.split(',');
});</script><script type="application/ld+json">{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.dynamicyield.com",
"contactPoint": [{
"@type": "ContactPoint",
"telephone": "+1-646-291-8927",
"contactType": "sales"
}]
}</script> <script>var $ = jQuery.noConflict();
$(window).load(function(){
function logosScroll() {
if($('.hp-customers-shortcode').hasClass('come-in') && !$('.hp-customers-shortcode').hasClass('logosevent')){
DY.API( 'event',{name: 'Homepage Logo Tabs Personalization', properties: {variation:'control'}});
$('.hp-customers-shortcode').addClass('logosevent');
$(window).off('scroll', logosScroll);
}
}
$(window).on('scroll', logosScroll);
});
function load_tabbed_logos() {
var imagesToLoad = $(".tabbed-logos-logo.b-lazy");
var lgotabsBlazy = new Blazy({'loadInvisible': true});
lgotabsBlazy.load(imagesToLoad);
}
$(document).ready(function () {
$('.columns-with-logos-wrapper').hover(function () {
load_tabbed_logos();
});
});
$('.empower-tabs-nav li.nav-item').click(function(){
load_tabbed_logos();
$('.empower-tabs-nav li.nav-item').each(function(){
$(this).removeClass('active');
});
$(this).addClass('active');
var thisTarget = $(this).data('target');
$('.empowering-tab').each(function(){
$(this).removeClass('active');
});
$('#' + thisTarget).addClass('active');
$(this).parents('.empower-tabs-nav').removeClass('open').find('.mobile-nav-current').text($(this).text());
});
function load_clients_logos() {
var imagesToLoad = $(".customers-grid .b-lazy");
var lgotabsBlazy = new Blazy({'loadInvisible': true});
lgotabsBlazy.load(imagesToLoad);
}
$(document).ready(function () {
$('.customers-filters-inner').hover(function () {
load_clients_logos();
});
});
window.contentSpotlightSlicked = 'false';
function content_spotlight_slider(){
if($(window).width() <= 767) {
if(contentSpotlightSlicked !== 'true') {
$('#content-spotlight .et_pb_row:last-child').slick({
infinite: true,
arrows: false,
slidesToShow: 1,
slidesToScroll: 1
}).on('setPosition', function (event, slick) {
slick.$slides.css('height', slick.$slideTrack.height() + 'px');
});
contentSpotlightSlicked = 'true';
}
} else {
if(contentSpotlightSlicked === 'true') {
$('#content-spotlight .et_pb_row:last-child').slick('destroy');
contentSpotlightSlicked = 'false';
}
}
}
$(window).load(function(){
content_spotlight_slider();
$(window).resize(function(){
content_spotlight_slider();
});
});</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
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