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30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="184351" class="elementor elementor-184351" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-64950e8 pawards-inner pawards-inner-top-wrapper top-sky elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="64950e8" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-7fb804e elementor-column elementor-col-50 elementor-top-column" data-id="7fb804e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5f6ce88 elementor-widget elementor-widget-html" data-id="5f6ce88" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="back-to-awards" href="/personalization-awards/" title="Dynamic Yield Personalization Awards">← Dynamic Yield Personalization Awards</a></div></div><div class="elementor-element elementor-element-dc1d21f elementor-widget elementor-widget-heading" data-id="dc1d21f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">home24</h1></div></div><div class="elementor-element elementor-element-7d04e1f elementor-widget elementor-widget-heading" data-id="7d04e1f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Personalization Thought Leadership Award Winner</h3></div></div><div class="elementor-element elementor-element-59a6ddf elementor-widget elementor-widget-text-editor" data-id="59a6ddf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">This award recognizes the home & living eCommerce giant for its ability to deliver highly curated experiences through a well-structured product feed that ensures optimal algorithm performance (based on past purchase behavior and user affinity) within recommendation widgets across the homepage, PDPs, as well as over email. Not to mention its use of dynamic content to replace static web components, like hero banners.</div></div></div><div class="elementor-element elementor-element-b140432 elementor-widget elementor-widget-html" data-id="b140432" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="#success" class="btn-scroll-down">READ THE SUCCESS STORY <svg xmlns="http://www.w3.org/2000/svg" width="9.333" height="16" viewBox="0 0 9.333 16"><defs><style>.a{fill:#fff;}</style></defs><path class="a" d="M9.667,16l4.667-6.667h-4V.667A.667.667,0,1,0,9,.667V9.333H5Z" transform="translate(-5)"/></svg></a></div></div></div></div></div><div class="elementor-element elementor-element-2827238 paward-inner-graphic-wrap elementor-column elementor-col-50 elementor-top-column" data-id="2827238" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e11b28f elementor-widget elementor-widget-image" data-id="e11b28f" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/home24-2.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-bf7ff2e elementor-widget elementor-widget-html" data-id="bf7ff2e" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://www.home24.com/" title="Stellar Labs" target="_blank">Visit site →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-2286cd7 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="2286cd7" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-517edaa elementor-column elementor-col-100 elementor-top-column" data-id="517edaa" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1607dec elementor-widget elementor-widget-shortcode" data-id="1607dec" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="pawards-nav"> <a class="pawards-prev" href="https://www.dynamicyield.com/personalization-awards/shoppers-stop/"><i class="fa fa-long-arrow-left" aria-hidden="true"></i> Shoppers Stop</a> <a class="pawards-next" href="https://www.dynamicyield.com/personalization-awards/ochsner-sport/">Ochsner Sport <i class="fa fa-long-arrow-right" aria-hidden="true"></i></a></div><style>.pawards-nav a {
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To make the shopping experience as relevant as possible for each customer, the home24 team leverages important interaction data from the site such as past purchase behavior and affinity to certain brands, styles, colors, and more to tailor its content and product recommendations – not only across the web but via email as well, maintaining consistency and context across channels. And through the consistent fine-tuning of its product feed and experimentation with different strategies and use cases, home24 now sees 25% of its revenue from product recommendations, acting as a source of inspiration for other brands.</div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-760bb05 elementor-widget elementor-widget-heading" data-id="760bb05" data-element_type="widget" id="success" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">How home24 does it</h2></div></div><section class="elementor-element elementor-element-b18d41f elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="b18d41f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-06ecdec paward-use-image-col elementor-column elementor-col-50 elementor-inner-column" data-id="06ecdec" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-68ea95b retina_parent elementor-widget elementor-widget-image" data-id="68ea95b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" width="606" height="325" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/home24-use-case.png" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-8104ffd how-box-text-home elementor-widget elementor-widget-text-editor" data-id="8104ffd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>home24’s homepage combines dynamic hero banners that feature copy changes based on geo-location and highlights sales and featured collections as well as countdown timers — with personalized recommendations <span style="font-weight: 400;">served </span> according to a user’s affinity and browsing history.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-c23c3e5 elementor-column elementor-col-50 elementor-inner-column" data-id="c23c3e5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b46e0de elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="b46e0de" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/pdp.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Uses Dynamic Yield to showcase related products, matching accessories, and items the user may like based on displayed affinity across all product detail pages (PDPs), narrowing its 200k+ product catalog to a more curated experience per shopper.</p></div></div></div></div><div class="elementor-element elementor-element-c1fe2b6 elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="c1fe2b6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/sale.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Dynamically updates the homepage hero banners and product recommendations according to special sale events or items, driving urgency and encouraging action through the additional use of countdown timers.</p></div></div></div></div><div class="elementor-element elementor-element-48b365e elementor-position-left paward-use-box elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="48b365e" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/email-2.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><p class="elementor-image-box-description">Tailors content as well as recommendation widgets within email campaigns to create a truly personalized experience for each user as they travel between web and email.</p></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-d284d9f team-home24 paward-team-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="d284d9f" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-2c1c3ea elementor-column elementor-col-50 elementor-inner-column" data-id="2c1c3ea" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6c3c9d2 elementor-widget elementor-widget-heading" data-id="6c3c9d2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The team behind the experiences</h2></div></div><div class="elementor-element elementor-element-5f95103 svg-arrow-wrap module elementor-widget elementor-widget-html" data-id="5f95103" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <svg xmlns="http://www.w3.org/2000/svg" width="177.927" height="181.912" viewBox="0 0 177.927 181.912"><defs><style>.apath{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;stroke-width:6px;}</style></defs><g transform="translate(0.026 0.068)"><path class="apath" d="M61.7,3.7c14.2-1.9,30.5-.1,42.1,9C119.4,25,119.1,46.1,109.3,62,96.8,82,78,99.2,56,107.8c-12.7,5-41.4,12-50.6-2.3C-.1,97,4.7,87.9,11.5,82.4c27.1-22,78.4-20.9,97.6,10.9,11.6,19.1,2.4,39.5-8.3,56.8C95,159.4,87.7,168,78.4,174c-3.7,2.4-7.9,4.4-12.3,4.8a12.751,12.751,0,0,1-13.2-9.3c-2.1-7,2.3-13.6,7.2-18.3,27.8-26.8,75-24.5,109.1-13.7"/><path class="apath" d="M149.7,112.6s14.2,18.1,25.2,25.9c0,0-7.8,1-33.1,18.8"/></g></svg></div></div></div></div></div><div class="elementor-element elementor-element-3998161 paward-team-wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3998161" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5661ee6 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="5661ee6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/giovannilucarandisi/" target="_blank"><img decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/gianluca-headshot.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/giovannilucarandisi/" target="_blank">Gianluca Randisi <span>VP Product</span><strong data-videoid="zgbzxgehie">Hear from Gianluca</strong><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 16" style="enable-background:new 0 0 64 16" xml:space="preserve"><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0" style="fill:none" transform="translate(48.094)"/><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0zM6 6.1h2.2v1.1C8.8 6.4 9.7 6 10.7 6c2.3 0 2.9 1.2 2.9 3.5v4.2h-2.3V9.9c0-1-.4-1.9-1.4-1.9-1.1 0-1.7.8-1.7 2.1v3.7H6V6.1zm-3.8 7.6h2.3V6.1H2.2v7.6zM4.8 3.4c0 .8-.6 1.4-1.4 1.4-.8 0-1.4-.6-1.4-1.4-.1-.8.5-1.4 1.3-1.4s1.5.6 1.5 1.4z" style="fill-rule:evenodd;clip-rule:evenodd" transform="translate(48.094)"/><g><path d="M45.7 13.761h-2.1v-.9c-.7.7-1.7 1.1-2.7 1-2 0-3.6-1.6-3.6-3.6v-.3c-.1-2 1.4-3.8 3.4-3.9h.2c.9-.1 1.8.3 2.5 1v-4.8h2.3v11.5zm-4.2-6c-1.1 0-2 .8-2 1.9v.3c-.1 1.1.7 2 1.9 2.1s2.1-.8 2.2-1.9v-.3c.1-1.1-.7-2.1-1.8-2.2-.1 0-.2 0-.3.1zM36.3 12.461c-.9.9-2.2 1.4-3.4 1.3a3.7 3.7 0 0 1-3.9-3.5v-.5c0-2.2 1.4-3.7 4-3.7 2.2 0 3.6 1.5 3.6 4.1v.5h-5.4v.2c.1.9.9 1.5 1.8 1.5.8 0 1.5-.3 2-1l1.3 1.1zm-1.9-3.3c0-.9-.6-1.6-1.5-1.6s-1.7.7-1.8 1.6h3.3z"/><path d="M29 6.061h-2.7l-2.7 3v-6.8h-2.3v11.4h2.3v-3.8l2.8 3.8h2.7l-3.2-4.2 3.1-3.4zM12.2 6.061h2.2v1.1c.6-.8 1.5-1.2 2.5-1.2 2.3 0 2.9 1.5 2.9 3.5v4.2h-2.3v-3.8c0-1.1-.4-1.9-1.4-1.9-1.1 0-1.7.9-1.7 2.1v3.7h-2.3v-7.7zM8.4 13.761h2.3v-7.7H8.4v7.7zm1.1-9c.8 0 1.4-.6 1.4-1.4 0-.8-.6-1.4-1.4-1.4-.7.1-1.3.7-1.3 1.5 0 .7.6 1.3 1.3 1.3zM2.3 2.261H0v11.4h6.9v-2.2H2.3v-9.2z"/></g></svg></a></h3><p class="elementor-image-box-description"><span>Gianluca is responsible for Product Management, UX/UI, Research, SEO, and personalization/discovery for home24 website and apps.
He is the former Marketing Director at home24 and involved in the personalization program as a Management sponsor and active team member.
He's been working with DY for more than 6 years. </span></p></div></div></div></div><div class="elementor-element elementor-element-38970ca paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="38970ca" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/danielacarducci/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/daniela-headshot.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/danielacarducci/" target="_blank">Daniela Carducci<span>Senior SEO & Content Manager</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 16" style="enable-background:new 0 0 64 16" xml:space="preserve"><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0" style="fill:none" transform="translate(48.094)"/><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0zM6 6.1h2.2v1.1C8.8 6.4 9.7 6 10.7 6c2.3 0 2.9 1.2 2.9 3.5v4.2h-2.3V9.9c0-1-.4-1.9-1.4-1.9-1.1 0-1.7.8-1.7 2.1v3.7H6V6.1zm-3.8 7.6h2.3V6.1H2.2v7.6zM4.8 3.4c0 .8-.6 1.4-1.4 1.4-.8 0-1.4-.6-1.4-1.4-.1-.8.5-1.4 1.3-1.4s1.5.6 1.5 1.4z" style="fill-rule:evenodd;clip-rule:evenodd" transform="translate(48.094)"/><g><path d="M45.7 13.761h-2.1v-.9c-.7.7-1.7 1.1-2.7 1-2 0-3.6-1.6-3.6-3.6v-.3c-.1-2 1.4-3.8 3.4-3.9h.2c.9-.1 1.8.3 2.5 1v-4.8h2.3v11.5zm-4.2-6c-1.1 0-2 .8-2 1.9v.3c-.1 1.1.7 2 1.9 2.1s2.1-.8 2.2-1.9v-.3c.1-1.1-.7-2.1-1.8-2.2-.1 0-.2 0-.3.1zM36.3 12.461c-.9.9-2.2 1.4-3.4 1.3a3.7 3.7 0 0 1-3.9-3.5v-.5c0-2.2 1.4-3.7 4-3.7 2.2 0 3.6 1.5 3.6 4.1v.5h-5.4v.2c.1.9.9 1.5 1.8 1.5.8 0 1.5-.3 2-1l1.3 1.1zm-1.9-3.3c0-.9-.6-1.6-1.5-1.6s-1.7.7-1.8 1.6h3.3z"/><path d="M29 6.061h-2.7l-2.7 3v-6.8h-2.3v11.4h2.3v-3.8l2.8 3.8h2.7l-3.2-4.2 3.1-3.4zM12.2 6.061h2.2v1.1c.6-.8 1.5-1.2 2.5-1.2 2.3 0 2.9 1.5 2.9 3.5v4.2h-2.3v-3.8c0-1.1-.4-1.9-1.4-1.9-1.1 0-1.7.9-1.7 2.1v3.7h-2.3v-7.7zM8.4 13.761h2.3v-7.7H8.4v7.7zm1.1-9c.8 0 1.4-.6 1.4-1.4 0-.8-.6-1.4-1.4-1.4-.7.1-1.3.7-1.3 1.5 0 .7.6 1.3 1.3 1.3zM2.3 2.261H0v11.4h6.9v-2.2H2.3v-9.2z"/></g></svg></a></h3><p class="elementor-image-box-description"><span>Daniela is an SEO content professional with almost a decade of experience under her belt. When she is not organizing the team efforts across several languages she enjoys process work, liaisoning with content touchpoint teams like personalization and getting down with performance data. </span></p></div></div></div></div><div class="elementor-element elementor-element-28c1828 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="28c1828" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/federicocutillolinkedinprofile/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/federico-headshot.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/federicocutillolinkedinprofile/" target="_blank">Federico Cutillo<span>Teamlead SEO, Content & Data Taxonomy</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 16" style="enable-background:new 0 0 64 16" xml:space="preserve"><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0" style="fill:none" transform="translate(48.094)"/><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0zM6 6.1h2.2v1.1C8.8 6.4 9.7 6 10.7 6c2.3 0 2.9 1.2 2.9 3.5v4.2h-2.3V9.9c0-1-.4-1.9-1.4-1.9-1.1 0-1.7.8-1.7 2.1v3.7H6V6.1zm-3.8 7.6h2.3V6.1H2.2v7.6zM4.8 3.4c0 .8-.6 1.4-1.4 1.4-.8 0-1.4-.6-1.4-1.4-.1-.8.5-1.4 1.3-1.4s1.5.6 1.5 1.4z" style="fill-rule:evenodd;clip-rule:evenodd" transform="translate(48.094)"/><g><path d="M45.7 13.761h-2.1v-.9c-.7.7-1.7 1.1-2.7 1-2 0-3.6-1.6-3.6-3.6v-.3c-.1-2 1.4-3.8 3.4-3.9h.2c.9-.1 1.8.3 2.5 1v-4.8h2.3v11.5zm-4.2-6c-1.1 0-2 .8-2 1.9v.3c-.1 1.1.7 2 1.9 2.1s2.1-.8 2.2-1.9v-.3c.1-1.1-.7-2.1-1.8-2.2-.1 0-.2 0-.3.1zM36.3 12.461c-.9.9-2.2 1.4-3.4 1.3a3.7 3.7 0 0 1-3.9-3.5v-.5c0-2.2 1.4-3.7 4-3.7 2.2 0 3.6 1.5 3.6 4.1v.5h-5.4v.2c.1.9.9 1.5 1.8 1.5.8 0 1.5-.3 2-1l1.3 1.1zm-1.9-3.3c0-.9-.6-1.6-1.5-1.6s-1.7.7-1.8 1.6h3.3z"/><path d="M29 6.061h-2.7l-2.7 3v-6.8h-2.3v11.4h2.3v-3.8l2.8 3.8h2.7l-3.2-4.2 3.1-3.4zM12.2 6.061h2.2v1.1c.6-.8 1.5-1.2 2.5-1.2 2.3 0 2.9 1.5 2.9 3.5v4.2h-2.3v-3.8c0-1.1-.4-1.9-1.4-1.9-1.1 0-1.7.9-1.7 2.1v3.7h-2.3v-7.7zM8.4 13.761h2.3v-7.7H8.4v7.7zm1.1-9c.8 0 1.4-.6 1.4-1.4 0-.8-.6-1.4-1.4-1.4-.7.1-1.3.7-1.3 1.5 0 .7.6 1.3 1.3 1.3zM2.3 2.261H0v11.4h6.9v-2.2H2.3v-9.2z"/></g></svg></a></h3><p class="elementor-image-box-description"><span>Federico has 10+ years of experience in online marketing and has been working with home24 for more than 5 years. He is responsible to drive the organic growth of all home24 domains, he is also involved in the personalization program as an active team member. </span></p></div></div></div></div><div class="elementor-element elementor-element-4367e2a paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4367e2a" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/lena-hauck-a88564131/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/lena-headshot.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/lena-hauck-a88564131/" target="_blank">Lena Huack<span>Senior CRM & Personalization Manager</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 16" style="enable-background:new 0 0 64 16" xml:space="preserve"><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0" style="fill:none" transform="translate(48.094)"/><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0zM6 6.1h2.2v1.1C8.8 6.4 9.7 6 10.7 6c2.3 0 2.9 1.2 2.9 3.5v4.2h-2.3V9.9c0-1-.4-1.9-1.4-1.9-1.1 0-1.7.8-1.7 2.1v3.7H6V6.1zm-3.8 7.6h2.3V6.1H2.2v7.6zM4.8 3.4c0 .8-.6 1.4-1.4 1.4-.8 0-1.4-.6-1.4-1.4-.1-.8.5-1.4 1.3-1.4s1.5.6 1.5 1.4z" style="fill-rule:evenodd;clip-rule:evenodd" transform="translate(48.094)"/><g><path d="M45.7 13.761h-2.1v-.9c-.7.7-1.7 1.1-2.7 1-2 0-3.6-1.6-3.6-3.6v-.3c-.1-2 1.4-3.8 3.4-3.9h.2c.9-.1 1.8.3 2.5 1v-4.8h2.3v11.5zm-4.2-6c-1.1 0-2 .8-2 1.9v.3c-.1 1.1.7 2 1.9 2.1s2.1-.8 2.2-1.9v-.3c.1-1.1-.7-2.1-1.8-2.2-.1 0-.2 0-.3.1zM36.3 12.461c-.9.9-2.2 1.4-3.4 1.3a3.7 3.7 0 0 1-3.9-3.5v-.5c0-2.2 1.4-3.7 4-3.7 2.2 0 3.6 1.5 3.6 4.1v.5h-5.4v.2c.1.9.9 1.5 1.8 1.5.8 0 1.5-.3 2-1l1.3 1.1zm-1.9-3.3c0-.9-.6-1.6-1.5-1.6s-1.7.7-1.8 1.6h3.3z"/><path d="M29 6.061h-2.7l-2.7 3v-6.8h-2.3v11.4h2.3v-3.8l2.8 3.8h2.7l-3.2-4.2 3.1-3.4zM12.2 6.061h2.2v1.1c.6-.8 1.5-1.2 2.5-1.2 2.3 0 2.9 1.5 2.9 3.5v4.2h-2.3v-3.8c0-1.1-.4-1.9-1.4-1.9-1.1 0-1.7.9-1.7 2.1v3.7h-2.3v-7.7zM8.4 13.761h2.3v-7.7H8.4v7.7zm1.1-9c.8 0 1.4-.6 1.4-1.4 0-.8-.6-1.4-1.4-1.4-.7.1-1.3.7-1.3 1.5 0 .7.6 1.3 1.3 1.3zM2.3 2.261H0v11.4h6.9v-2.2H2.3v-9.2z"/></g></svg></a></h3><p class="elementor-image-box-description"><span>"Lena has worked at home24 for 3 years, during which she helped build and shape the personalization and recommendation projects with the use of Dynamic Yield. She is mainly responsible for identifying personalization potential, setting up recommendation campaigns, AB tests, targeting, and in-depth analysis of those actions. Furthermore, she managed the setup and is constantly improving the e-mail personalization program. </span></p></div></div></div></div><div class="elementor-element elementor-element-29af293 paward-team-box retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="29af293" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><a href="https://www.linkedin.com/in/mathias-kastanowicz-753775120/" target="_blank"><img loading="lazy" decoding="async" width="168" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/mathias-headshot.png" class="attachment-full size-full" alt="" /></a></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title"><a href="https://www.linkedin.com/in/mathias-kastanowicz-753775120/" target="_blank">Mathias Kastanowicz<span>Senior Product Manager</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 16" style="enable-background:new 0 0 64 16" xml:space="preserve"><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0" style="fill:none" transform="translate(48.094)"/><path d="M14.7 0H1.1C.5 0-.1.5-.1 1.2v13.7c-.1.6.3 1.1.9 1.1h13.7c.7 0 1.3-.5 1.3-1.2V1.2c.1-.7-.4-1.2-1.1-1.2.1 0 .1 0 0 0zM6 6.1h2.2v1.1C8.8 6.4 9.7 6 10.7 6c2.3 0 2.9 1.2 2.9 3.5v4.2h-2.3V9.9c0-1-.4-1.9-1.4-1.9-1.1 0-1.7.8-1.7 2.1v3.7H6V6.1zm-3.8 7.6h2.3V6.1H2.2v7.6zM4.8 3.4c0 .8-.6 1.4-1.4 1.4-.8 0-1.4-.6-1.4-1.4-.1-.8.5-1.4 1.3-1.4s1.5.6 1.5 1.4z" style="fill-rule:evenodd;clip-rule:evenodd" transform="translate(48.094)"/><g><path d="M45.7 13.761h-2.1v-.9c-.7.7-1.7 1.1-2.7 1-2 0-3.6-1.6-3.6-3.6v-.3c-.1-2 1.4-3.8 3.4-3.9h.2c.9-.1 1.8.3 2.5 1v-4.8h2.3v11.5zm-4.2-6c-1.1 0-2 .8-2 1.9v.3c-.1 1.1.7 2 1.9 2.1s2.1-.8 2.2-1.9v-.3c.1-1.1-.7-2.1-1.8-2.2-.1 0-.2 0-.3.1zM36.3 12.461c-.9.9-2.2 1.4-3.4 1.3a3.7 3.7 0 0 1-3.9-3.5v-.5c0-2.2 1.4-3.7 4-3.7 2.2 0 3.6 1.5 3.6 4.1v.5h-5.4v.2c.1.9.9 1.5 1.8 1.5.8 0 1.5-.3 2-1l1.3 1.1zm-1.9-3.3c0-.9-.6-1.6-1.5-1.6s-1.7.7-1.8 1.6h3.3z"/><path d="M29 6.061h-2.7l-2.7 3v-6.8h-2.3v11.4h2.3v-3.8l2.8 3.8h2.7l-3.2-4.2 3.1-3.4zM12.2 6.061h2.2v1.1c.6-.8 1.5-1.2 2.5-1.2 2.3 0 2.9 1.5 2.9 3.5v4.2h-2.3v-3.8c0-1.1-.4-1.9-1.4-1.9-1.1 0-1.7.9-1.7 2.1v3.7h-2.3v-7.7zM8.4 13.761h2.3v-7.7H8.4v7.7zm1.1-9c.8 0 1.4-.6 1.4-1.4 0-.8-.6-1.4-1.4-1.4-.7.1-1.3.7-1.3 1.5 0 .7.6 1.3 1.3 1.3zM2.3 2.261H0v11.4h6.9v-2.2H2.3v-9.2z"/></g></svg></a></h3><p class="elementor-image-box-description"><span>Mathias is doing Product for more than 5 years in home24. Currently, he is owning the Engagement and Pre-Purchase Decision area. He is responsible for the integration of the API-based DY setup in the home24 landscape, which also includes the connection with the Content Management System that is used in home24. </span></p></div></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-8675388 elementor-widget elementor-widget-heading" data-id="8675388" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Read more about home24 & its strategic<br> approach to personalization</h2></div></div><section class="elementor-element elementor-element-d8140ab paward-resource-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="d8140ab" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b844e46 paward-resource-box elementor-column elementor-col-50 elementor-inner-column" data-id="b844e46" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-e372310 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="e372310" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/home24-thumb-1.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h4 class="elementor-image-box-title">How home24 creates scalable and personalized campaigns ahead of Black Friday</h4><p class="elementor-image-box-description"><a href="https://www.dynamicyield.com/talks/home24-winning-black-friday/" title="Watch Talk">Watch Talk →</a></p></div></div></div></div></div></div></div><div class="elementor-element elementor-element-b68ac2d paward-resource-box elementor-column elementor-col-50 elementor-inner-column" data-id="b68ac2d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-982a381 retina_parent elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="982a381" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img loading="lazy" decoding="async" width="344" height="168" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/home24-thumb-2.png" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h4 class="elementor-image-box-title">Using design thinking to improve customer experience in e-commerce</h4><p class="elementor-image-box-description"><a href="https://uxpressia.com/blog/design-thinking-home24" title="Read article" target="_blank">Read article <?xml version="1.0" encoding="utf-8"?> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
viewBox="0 0 14 14" style="enable-background:new 0 0 14 14;" xml:space="preserve"> <g id="external-link-icon" transform="translate(-3 -3)"> <path id="Path_29067" d="M15.4,15.4H4.6V4.6H10V3H4.6C3.7,3,3,3.7,3,4.6l0,0v10.9C3,16.3,3.7,17,4.6,17h10.9
c0.9,0,1.6-0.7,1.6-1.6V10h-1.6V15.4z M11.6,3v1.6h2.8l-7.6,7.6l1.1,1.1l7.6-7.6v2.8H17V3H11.6z"/> </g> </svg> </a></p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-d995b02 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="d995b02" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-e9274df elementor-column elementor-col-100 elementor-top-column" data-id="e9274df" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-466ab6e elementor-widget elementor-widget-shortcode" data-id="466ab6e" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="awards-slider-nav-section"><h2>Explore more Personalization Award winners</h2><div class="awards-slider-nav-wrap"><div class="swiper awards-slider-nav"><div class="swiper-wrapper"> <a href="https://www.dynamicyield.com/personalization-awards/skims/" title="SKIMS" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #f3eee5"> <span class="award-circle" style="background-color: #b89b82"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/skims-winner.png" alt="SKIMS"></figure><h4>SKIMS</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/deckers-brands/" title="Deckers Brands" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #f4d9cc"> <span class="award-circle" style="background-color: #d98156"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/deckers-winner.png" alt="Deckers Brands"></figure><h4>Deckers Brands</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/linen-chest/" title="Linen Chest" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #c7e2e4"> <span class="award-circle" style="background-color: #83c0c4"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/linen-winner.png" alt="Linen Chest"></figure><h4>Linen Chest</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/tappan/" title="Tappan" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #ebcedd"> <span class="award-circle" style="background-color: #d97b8f"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/tappan-winner.png" alt="Tappan"></figure><h4>Tappan</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/synchrony/" title="Synchrony" class="swiper-slide award-slide-item thought-leadership"><figure class="award-img-wrap retina_parent" style="background-color: #ffeda8"> <span class="award-circle" style="background-color: #fcce22"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/syf-winner.png" alt="Synchrony"></figure><h4>Synchrony</h4> <span class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/avex/" title="Avex" class="swiper-slide award-slide-item partner-excellence"><figure class="award-img-wrap " style="background-color: #dddddd"> <span class="award-circle" style="background-color: #919191"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/10/avex-1.svg" alt="Avex"></figure><h4>Avex</h4> <span class="award-slide-type">Partner Excellence Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/sky/" title="Sky (NOW, WOW, Sky X)" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #e2ceff"> <span class="award-circle" style="background-color: #a252ff"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/sky-winner.png" alt="Sky (NOW, WOW, Sky X)"></figure><h4>Sky (NOW, WOW, Sky X)</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/paneco/" title="Paneco" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #fbf5c1"> <span class="award-circle" style="background-color: #f5d010"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/paneco-winner.png" alt="Paneco"></figure><h4>Paneco</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/the-warehouse-group/" title="The Warehouse Group" class="swiper-slide award-slide-item personalization-expert"><figure class="award-img-wrap retina_parent" style="background-color: #dbefd0"> <span class="award-circle" style="background-color: #84c860"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/warehouse-winner.png" alt="The Warehouse Group"></figure><h4>The Warehouse Group</h4> <span class="award-slide-type">Personalization Expert Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/fortytwo/" title="FortyTwo" class="swiper-slide award-slide-item personalization-innovator"><figure class="award-img-wrap retina_parent" style="background-color: #f5d9d0"> <span class="award-circle" style="background-color: #e68d71"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/fortytwo-winner.png" alt="FortyTwo"></figure><h4>FortyTwo</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span 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src="https://www.dynamicyield.com/wp-content/uploads/2022/09/shoppers-winner.png" alt="Shoppers Stop"></figure><h4>Shoppers Stop</h4> <span class="award-slide-type">Personalization Innovator Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/ochsner-sport/" title="Ochsner Sport" class="swiper-slide award-slide-item thought-leadership"><figure class="award-img-wrap retina_parent" style="background-color: #ffa3ad"> <span class="award-circle" style="background-color: #ed243f"></span> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2022/09/ochsner-winner.png" alt="Ochsner Sport"></figure><h4>Ochsner Sport</h4> <span class="award-slide-type">Thought Leadership Award</span> <span class="award-slide-link">View details →</span> </a> <a href="https://www.dynamicyield.com/personalization-awards/remotion/" title="Remotion" class="swiper-slide award-slide-item partner-excellence"><figure 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