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Omnichannel Retailing: Definition, Stats and Strategies
2026-02-28 18:42 Diff
https://www.dynamicyield.com/glossary/omnichannel-retailing/
What is omnichannel retailing?

Omnichannel retailing is the practice by which a variety of channels are integrated and leveraged to influence a customer’s purchase decision.
Because the customer journey is no longer a linear experience and now includes multiple touchpoints, omni-channel retailing aims to provide a seamless shopping experience regardless of where the customer is (online or in-store), what device they are using (mobile or desktop), and what channel they are accessing content from (email, site, mobile app).
For example, a customer who adds items to their shopping cart while browsing on their mobile phone should be able to pick up where they left off via their prefered method of purchase on desktop at a later point in time. That means a cart that reflects their previous mobile session for a true cross-device experience. Additionally, if the same customer decides to select the “pickup in-store” option to bypass a longer delivery window, an entirely separate but connected, in-store experience must be triggered in order to match the customer’s expectation of acquiring their goods at a faster rate of service.
In this article on omnichannel retailing, learn more about its promises and pitfalls.
How is multi channel retailing different?

Multi channel retailing refers to all of the available outlets or touchpoints a specific retailer can leverage in order to better influence the customer decision making process. This includes channels such as traditional print, email, social media, a website, retail location, online ads, or mobile app.
The aim of a multi channel retail approach was to maximize revenue and loyalty by offering customers choice and convenience, but unfortunately, due to a common spray and pray mentality, along with data fragmentation, this method has become even less personalized and harder to measure in terms of channel attribution.
What are some of the latest omnichannel retailing stats/trends?

In a recent study by McKinsey Research and Harvard Business Review, it was found that omni-channel retail customers spent an average of 4% more on every shopping occasion in-store, and 10% more online than single-channel customers. Additionally, that the more channels a customer used, the more they would spend.
Even better, IDC Retail Insights research reports a 5-10% increase in loyal customers’ profitability, and 30% higher lifetime value than those who shop using only one channel.
A few popular trends include retargeting campaigns based on prior browsing history, personalized product recommendations built off of user preferences, and rich mobile push notifications that inform customers on when items they’ve signaled interest in go on sale.
How do I make the most out of omnichannel retailing?

To successfully create an omni-channel retailing experience, a company must be able to create a complete 360 degree/single view of the customer. Without doing so, orchestration between channels will not be consistent, dampening the experience to a less impactful, multi-channel retailing approach.
The 360 degree view necessary to omni-channel retailing can be achieved by employing the right technology. For example, a unified platform will ingest data from multiple sources, allow data to flow freely, and establish a cohesive data set based on all available customer information which can then be used to produce powerful, contextual experiences.
Once the right technology has been put in place, answers to the following questions can be gleaned for insights into how to employ effective omnichannel retail experiences:
What are my high-value acquisition channels?
Who are my high LTV customers?
Where are customers dropping off in the purchase funnel?
What are each customer’s preferred devices, channels, and time(s) to be engaged?
What utility can I provide current customers to increase loyalty?
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 class="lightgrey">By </span> <a href="https://www.dynamicyield.com/blog/author/yaniv/" title="Posts by Yaniv Navot" rel="author">Yaniv Navot</a></div><div class="single_top_comments_count"> <span class="cats_separator"> • </span><a
 href="#disqus_thread">Start a discussion</a></div><div class="header_meta_date">Jul 17, 2017</div></div><div class="entry-content"><h2>What is omnichannel retailing?</h2><p>Omnichannel retailing is the practice by which a variety of channels are integrated and leveraged to influence a customer’s purchase decision.</p><p>Because the customer journey is no longer a linear experience and now includes multiple touchpoints, omni-channel retailing aims to provide a seamless shopping experience regardless of where the customer is (online or in-store), what device they are using (mobile or desktop), and what channel they are accessing content from (email, site, mobile app).</p><p>For example, a customer who adds items to their shopping cart while browsing on their mobile phone should be able to pick up where they left off via their prefered method of purchase on desktop at a later point in time. That means a cart that reflects their previous mobile session for a true cross-device experience. Additionally, if the same customer decides to select the “pickup in-store” option to bypass a longer delivery window, an entirely separate but connected, in-store experience must be triggered in order to match the customer’s expectation of acquiring their goods at a faster rate of service.</p><p><em>In this article on <a href="https://www.dynamicyield.com/blog/promise-and-pitfalls-omnichannel-retailing/">omnichannel retailing</a>, learn more about its promises and pitfalls.</em></p><h2>How is multi channel retailing different?</h2><p>Multi channel retailing refers to all of the available outlets or touchpoints a specific retailer can leverage in order to better influence the customer decision making process. This includes channels such as traditional print, email, social media, a website, retail location, online ads, or mobile app.</p><p>The aim of a multi channel retail approach was to maximize revenue and loyalty by offering customers choice and convenience, but unfortunately, due to a common spray and pray mentality, along with data fragmentation, this method has become even less personalized and harder to measure in terms of channel attribution.</p><h2>What are some of the latest omnichannel retailing stats/trends?</h2><p><a href="https://www.shopify.com/enterprise/omnichannel-retailing" target="_blank" rel="noopener noreferrer">In a recent study</a> by McKinsey Research and Harvard Business Review, it was found that omni-channel retail customers spent an average of 4% more on every shopping occasion in-store, and 10% more online than single-channel customers. Additionally, that the more channels a customer used, the more they would spend.</p><p>Even better, <a href="http://www.idc.com/getdoc.jsp?containerId=252327" target="_blank" rel="noopener noreferrer">IDC Retail Insights</a> research reports a 5-10% increase in loyal customers’ profitability, and 30% higher lifetime value than those who shop using only one channel.</p><p>A few popular trends include <a href="https://www.dynamicyield.com/blog/dynamic-remarketing-campaigns/">retargeting campaigns</a> based on prior browsing history, <a href="https://www.dynamicyield.com/product-recommendations/">personalized product recommendations</a> built off of user preferences, and rich mobile push notifications that inform customers on when items they’ve signaled interest in go on sale.</p><h2>How do I make the most out of omnichannel retailing?</h2><p><a href="https://www.dynamicyield.com/blog/promise-and-pitfalls-omnichannel-retailing/">To successfully create an omni-channel retailing experience</a>, a company must be able to create a complete 360 degree/single view of the customer. Without doing so, orchestration between channels will not be consistent, dampening the experience to a less impactful, multi-channel retailing approach.</p><p>The 360 degree view necessary to omni-channel retailing can be achieved by employing the right technology. For example, a unified platform will ingest data from multiple sources, allow data to flow freely, and establish a cohesive data set based on all available customer information which can then be used to produce powerful, contextual experiences.</p><p>Once the right technology has been put in place, answers to the following questions can be gleaned for insights into how to employ effective omnichannel retail experiences:</p><ol><li>What are my high-value acquisition channels?</li><li>Who are my high <a href="https://www.dynamicyield.com/glossary/customer-lifetime-value/">LTV</a> customers?</li><li>Where are customers dropping off in the <a href="https://www.dynamicyield.com/glossary/conversion-funnel/">purchase funnel</a>?</li><li>What are each customer’s preferred devices, channels, and time(s) to be engaged?</li><li>What utility can I provide current customers to increase loyalty?</li></ol><div style="clear: both;"></div></div></article></div></div></div><div class="glossaryatoz" style="background: white;"><div class="container"><div style="margin-top: 45px; margin-bottom: 45px;"><h3 class="crp_related">Navigate between the letters to explore additional glossary terms:</h3><div class="glossary-atoz-wrapper"><ul class="glossary-menu-atoz"><li class="glossary-menu-item atoz-menu-a atoz-clickable atozmenu-off" title="Terms: 14"  data-alpha="a"><a href="#a">A</a></li><li class="glossary-menu-item atoz-menu-b atoz-clickable atozmenu-off" title="Terms: 6"  data-alpha="b"><a href="#b">B</a></li><li class="glossary-menu-item atoz-menu-c atoz-clickable atozmenu-off" title="Terms: 30"  data-alpha="c"><a href="#c">C</a></li><li class="glossary-menu-item atoz-menu-d atoz-clickable atozmenu-off" title="Terms: 5"  data-alpha="d"><a href="#d">D</a></li><li class="glossary-menu-item atoz-menu-e atoz-clickable atozmenu-off" title="Terms: 2"  data-alpha="e"><a href="#e">E</a></li><li class="glossary-menu-item atoz-menu-f atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="f"><a href="#f">F</a></li><li class="glossary-menu-item atoz-menu-g atoz-clickable atozmenu-off" title="Terms: 6"  data-alpha="g"><a href="#g">G</a></li><li class="glossary-menu-item atoz-menu-h atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="h"><a href="#h">H</a></li><li class="glossary-menu-item atoz-menu-i atoz-clickable atozmenu-off" title="Terms: 2"  data-alpha="i"><a href="#i">I</a></li><li class="glossary-menu-item atoz-menu-k atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="k"><a href="#k">K</a></li><li class="glossary-menu-item atoz-menu-l atoz-clickable atozmenu-off" title="Terms: 4"  data-alpha="l"><a href="#l">L</a></li><li class="glossary-menu-item atoz-menu-m atoz-clickable atozmenu-off" title="Terms: 8"  data-alpha="m"><a href="#m">M</a></li><li class="glossary-menu-item atoz-menu-n atoz-clickable atozmenu-off" title="Terms: 3"  data-alpha="n"><a href="#n">N</a></li><li class="glossary-menu-item atoz-menu-o atoz-clickable atozmenu-off" title="Terms: 3"  data-alpha="o"><a href="#o">O</a></li><li class="glossary-menu-item atoz-menu-p atoz-clickable atozmenu-off" title="Terms: 15"  data-alpha="p"><a href="#p">P</a></li><li class="glossary-menu-item atoz-menu-r atoz-clickable atozmenu-off" title="Terms: 8"  data-alpha="r"><a href="#r">R</a></li><li class="glossary-menu-item atoz-menu-s atoz-clickable atozmenu-off" title="Terms: 14"  data-alpha="s"><a href="#s">S</a></li><li class="glossary-menu-item atoz-menu-t atoz-clickable atozmenu-off" title="Terms: 2"  data-alpha="t"><a href="#t">T</a></li><li class="glossary-menu-item atoz-menu-u atoz-clickable atozmenu-off" title="Terms: 4"  data-alpha="u"><a href="#u">U</a></li><li class="glossary-menu-item atoz-menu-v atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="v"><a href="#v">V</a></li><li class="glossary-menu-item atoz-menu-w atoz-clickable atozmenu-off" title="Terms: 1"  data-alpha="w"><a href="#w">W</a></li></ul><div style="clear: both;"></div><div class="wpg-please-select"><p>Please select from the menu above</p></div><div style="clear: both;"></div><div class="glossary-atoz-wrapper"><ul class="glossary-atoz glossary-atoz-a atozitems-off"><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/aa-testing/" title="A/A Testing" >A/A Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/ab-testing/" title="A/B Testing" >A/B Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/abn-testing/" title="A/B/n Testing" >A/B/n Testing</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/fold/" title="Above The Fold" >Above The Fold</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/accordion-checkout/" title="Accordion Checkout" >Accordion Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/affinity-based-recommendations/" title="Affinity-Based Recommendations" >Affinity-Based Recommendations</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/amazonization/" title="Amazonization" >Amazonization</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/api/" title="API" >API</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/appnexus/" title="AppNexus" >AppNexus</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/artificial-intelligence-marketing/" title="Artificial Intelligence Marketing (AIM)" >Artificial Intelligence Marketing (AIM)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/asynchronous-javascript/" title="Asynchronous JavaScript" >Asynchronous JavaScript</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/audience-segmentation/" title="Audience Segmentation" >Audience Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-order-value/" title="Average Order Value (AOV)" >Average Order Value (AOV)</a><br></li><li class="glossary-item atoz-li atoz-li-a"><a href="https://www.dynamicyield.com/glossary/average-revenue-per-user/" title="Average Revenue Per User (ARPU)" >Average Revenue Per User (ARPU)</a><br></li></ul><ul class="glossary-atoz glossary-atoz-b atozitems-off"><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bayesian-hypothesis-testing/" title="Bayesian Hypothesis Testing" >Bayesian Hypothesis Testing</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-segmentation/" title="Behavioral Segmentation" >Behavioral Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/behavioral-targeting/" title="Behavioral Targeting" >Behavioral Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/below-the-fold/" title="Below the Fold" >Below the Fold</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bought-together-recommendation-strategy/" title="Bought Together Recommendation Strategy" >Bought Together Recommendation Strategy</a><br></li><li class="glossary-item atoz-li atoz-li-b"><a href="https://www.dynamicyield.com/glossary/bounce-rate/" title="Bounce Rate" >Bounce Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-c atozitems-off"><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cta/" title="Call to Action (CTA)" >Call to Action (CTA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/channel-prioritization/" title="Channel Prioritization" >Channel Prioritization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/ctr/" title="Click-through Rate (CTR)" >Click-through Rate (CTR)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cohort-analysis/" title="Cohort Analysis" >Cohort Analysis</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conclusive-results/" title="Conclusive Results" >Conclusive Results</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/consistent-message/" title="Consistent Message" >Consistent Message</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cdn/" title="Content Delivery Network (CDN)" >Content Delivery Network (CDN)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/contextual-bandit/" title="Contextual Bandit" >Contextual Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/continuous-optimization/" title="Continuous Optimization" >Continuous Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/control-group/" title="Control Group" >Control Group</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion/" title="Conversion" >Conversion</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-attribution/" title="Conversion Attribution" >Conversion Attribution</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-funnel/" title="Conversion Funnel" >Conversion Funnel</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-rate/" title="Conversion Rate" >Conversion Rate</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/conversion-optimization/" title="Conversion Rate Optimization" >Conversion Rate Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cookieless-personalization/" title="Cookieless Personalization" >Cookieless Personalization</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cost-goods-sold-cogs/" title="Cost of goods sold (COGS)" >Cost of goods sold (COGS)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpa/" title="Cost Per Action Advertising (CPA)" >Cost Per Action Advertising (CPA)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpc/" title="Cost Per Click Advertising (CPC)" >Cost Per Click Advertising (CPC)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/cpm/" title="Cost Per Mille Advertising (CPM)" >Cost Per Mille Advertising (CPM)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-onboarding/" title="CRM Onboarding" >CRM Onboarding</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition/" title="Customer Acquisition" >Customer Acquisition</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-acquisition-cost/" title="Customer Acquisition Cost" >Customer Acquisition Cost</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-affinity/" title="Customer Affinity" >Customer Affinity</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-data-platform-cdp/" title="Customer Data Platform (CDP)" >Customer Data Platform (CDP)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-experience-management/" title="Customer Experience Management" >Customer Experience Management</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-journey/" title="Customer Journey" >Customer Journey</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-lifetime-value/" title="Customer Lifetime Value (CLV)" >Customer Lifetime Value (CLV)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/crm-platform-definition/" title="Customer Relationship Management Platform (CRM Platform)" >Customer Relationship Management Platform (CRM Platform)</a><br></li><li class="glossary-item atoz-li atoz-li-c"><a href="https://www.dynamicyield.com/glossary/customer-satisfaction-csat-score/" title="Customer satisfaction (CSAT) score" >Customer satisfaction (CSAT) score</a><br></li></ul><ul class="glossary-atoz glossary-atoz-d atozitems-off"><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-activation/" title="Data Activation" >Data Activation</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/data-management-platform/" title="Data Management Platform" >Data Management Platform</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/destination-url/" title="Destination URL" >Destination URL</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/digital-body-language/" title="Digital Body Language" >Digital Body Language</a><br></li><li class="glossary-item atoz-li atoz-li-d"><a href="https://www.dynamicyield.com/glossary/dynamic-ads/" title="Dynamic Ads" >Dynamic Ads</a><br></li></ul><ul class="glossary-atoz glossary-atoz-e atozitems-off"><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/email-service-provider/" title="Email Service Provider (ESP)" >Email Service Provider (ESP)</a><br></li><li class="glossary-item atoz-li atoz-li-e"><a href="https://www.dynamicyield.com/glossary/exit-rate/" title="Exit Rate" >Exit Rate</a><br></li></ul><ul class="glossary-atoz glossary-atoz-f atozitems-off"><li class="glossary-item atoz-li atoz-li-f"><a href="https://www.dynamicyield.com/glossary/faceted-search/" title="Faceted Search" >Faceted Search</a><br></li></ul><ul class="glossary-atoz glossary-atoz-g atozitems-off"><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gartner-magic-quadrant-personalization/" title="Gartner Magic Quadrant for Personalization Engines" >Gartner Magic Quadrant for Personalization Engines</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gdpr/" title="GDPR" >GDPR</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/geo-targeting/" title="Geo Targeting" >Geo Targeting</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/goal/" title="Goal" >Goal</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-merchandise-value/" title="Gross Merchandise Value (GMV)" >Gross Merchandise Value (GMV)</a><br></li><li class="glossary-item atoz-li atoz-li-g"><a href="https://www.dynamicyield.com/glossary/gross-profit/" title="Gross Profit" >Gross Profit</a><br></li></ul><ul class="glossary-atoz glossary-atoz-h atozitems-off"><li class="glossary-item atoz-li atoz-li-h"><a href="https://www.dynamicyield.com/glossary/hypothesis-testing/" title="Hypothesis Testing" >Hypothesis Testing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-i atozitems-off"><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/impression/" title="Impression" >Impression</a><br></li><li class="glossary-item atoz-li atoz-li-i"><a href="https://www.dynamicyield.com/glossary/ip-address/" title="IP Address" >IP Address</a><br></li></ul><ul class="glossary-atoz glossary-atoz-k atozitems-off"><li class="glossary-item atoz-li atoz-li-k"><a href="https://www.dynamicyield.com/glossary/kiss-principle/" title="KISS Principle" >KISS Principle</a><br></li></ul><ul class="glossary-atoz glossary-atoz-l atozitems-off"><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page/" title="Landing Page" >Landing Page</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/landing-page-optimization/" title="Landing Page Optimization" >Landing Page Optimization</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-generation/" title="Lead Generation" >Lead Generation</a><br></li><li class="glossary-item atoz-li atoz-li-l"><a href="https://www.dynamicyield.com/glossary/lead-nurturing/" title="Lead Nurturing" >Lead Nurturing</a><br></li></ul><ul class="glossary-atoz glossary-atoz-m atozitems-off"><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/machine-learning/" title="Machine Learning" >Machine Learning</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/macro-segmentation/" title="Macro Segmentation" >Macro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/marketing-acceleration-platform/" title="Marketing Acceleration Platform" >Marketing Acceleration Platform</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/micro-segmentation/" title="Micro Segmentation" >Micro Segmentation</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/minimum-viable-product/" title="Minimum Viable Product" >Minimum Viable Product</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-armed-bandit/" title="Multi-Armed Bandit" >Multi-Armed Bandit</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a href="https://www.dynamicyield.com/glossary/multi-step-checkout/" title="Multi-Step Checkout" >Multi-Step Checkout</a><br></li><li class="glossary-item atoz-li atoz-li-m"><a 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                        form_key = dy_utms[ls_key],
                        form_field;

                    if(ls_value) {

                        if(ls_key === 'gclid') {
                            ls_value = JSON.parse(ls_value).value;
                        }

                        if(typeof(form_key) === 'string') {
                            form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');

                            if(form_field) {
                                form_field.value = ls_value;
                            }

                        } else {

                            for(var j = 0; j < form_key.length; j++) {
                                form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');

                                if(form_field) {
                                    form_field.value = ls_value;
                                }
                            }
                        }
                    }
                }

                // IP Address
                fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {

                    result.text().then(function(values) {

                        values.split("\n").map(function(item) {
                            var pair = item.split('=');

                            if(['ip'].includes(pair[0])) {
                                form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
                            }
                        });
                    });
                });

                // GA ID and Referrer
                var dy_utms_cookie = {};

                document.cookie.split(';').forEach(function(el) {
                    var splitCookie = el.split('=');
                    var key = splitCookie[0].trim();
                    var value = splitCookie[1];
                    dy_utms_cookie[key] = value;
                });

                if(dy_utms_cookie["_ga"]) {
                    form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
                }

                if(dy_utms_cookie["personalize_referrer_string"]) {
                    form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
                }

                // ZoomInfo
                if(localStorage.getItem('ZoomInfoData')) {
                    var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));

                    if(zoominfo_data) {
                        form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
                        form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
                        form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
                    }
                }

                // Also, dispatch a dataLayer event on success
                _form.onSuccess(function(values, follow_up_url) {
                    window.dataLayer = window.dataLayer || [];

                    if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'demo_request_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;

                    } else if([3876].includes(_form.getId())) {

                        window.dataLayer.push({
                            'event': 'newsletter_signup_complete',
                            'eventCallback': function() {

                                if(follow_up_url) {
                                    window.location.href = follow_up_url;
                                }
                            }
                        });

                        return false;
                    }
                });
            });
        }</script> <script>if(typeof(jQuery) !== 'undefined') {
                $ = jQuery.noConflict();
            }
			function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;

    for (i = 0; i < sURLVariables.length; i++) {
        sParameterName = sURLVariables[i].split('=');

        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
}
$(window).load(function(){
    var videoID = getUrlParameter('video');
    if(videoID !== undefined){
        if($('#wistia-' + videoID + '-1').length){
    	    var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
    	    videoName = videoName[0].id
        } 
       if($('a[href="#' + videoName +'"]').length){
            $('a[href="#' + videoName +'"]').each(function(){
            $(this).click();
            });
        }
        
        addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
        addScript('https://fast.wistia.com/assets/external/E-v1.js');
        $('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
    
         window._wq = window._wq || [];
        _wq.push({ id: videoID, onReady: function(video) {
            var video = Wistia.api(videoID);
            video.popover.show(); // open the popover
            video.play(); // play the video
            setTimeout(function(){video.unmute();}, 500);
        }});
    }
});</script> <style>#adBanner {
        background-color: transparent;
        height: 0;
        width: 1px;
    }</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>