Company — Mastercard Dynamic Yield
2026-02-28 18:37 Diff

Get to know the Dynamic Yield team and find out what we’re up to

Mastercard Dynamic Yield Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

Eight times recognized as a Gartner® Leader in Personalization Engines, demonstrating strong performance across multiple personalization use cases in the Critical Capabilities report and differentiated by Mastercard’s insights and advanced AI.

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AI Fuels New Demands for Personalization — Is E-Commerce Maturing Fast Enough?

Our latest research finds e-commerce brands have made personalization a top priority amid rising customer expectations fueled by artificial intelligence (AI). But as they invest in processes to unlock efficiency gains, a lack of dedicated staffing could stall their momentum.

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Dynamic Yield by Mastercard Recognized as a Leader by Gartner® and Forrester

This double recognition highlights our 7 years of unmatched leadership in the Gartner® Magic Quadrant™ for Personalization Engines and being named a Forrester Wave™ Leader in Experience Optimization Solutions for 2024.

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While optimistic, Grocery/CPG brands’ personalization potential stifled by operation and resource gaps

Grocery e-commerce is set to double over the next five years. Shoppers are demanding increasingly personalized experiences. Is the industry prepared? See what our research had to say in our 2024 State of Personalization Maturity in Grocery/CPG report.

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Crucial Takeaways from Personalisation Pioneers Singapore 2023

From becoming truly data-driven to working smarter, use the day’s learnings to find your programme’s edge.

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The Core Insights from Personalization Pioneers Berlin 2023

From guiding AI and scaling localization to audience strategy foundations and agile infrastructure, find your program’s edge with the day’s learnings.

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The Main Learnings from Personalization Pioneers New York 2023

From strategy and team organization to data feeds and tech stacks, find your program’s edge with the day’s learnings.

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Dynamic Yield Positioned Highest in Execution and Furthest in Vision in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

This recognition also represents our sixth consecutive year as a Leader (since the report was first published).

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The Top Takeaways from Personalisation Pioneers London 2023

From how to find your edge to defining a personalisation path, future-proofing your technology, and scaling localisation.

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Misaligned Organizations Threaten FI’s Personalization Impact, Despite Viewing the Practice as a Strategic Priority

Our research report reveals financial institutions strategically prioritize personalization, but discrepancies in culture, resources, and processes across job levels threaten development and impact.

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The Best Highlights from Personalization Pioneers Los Angeles 2023

3 insights to help your personalization program achieve efficiency while delivering empathetic experiences.

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Responsible Personalization – A Company Philosophy and Commitment

The core framework and technological foundation underpinning privacy and data protection within Dynamic Yield’s Experience OS, explained.

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Dynamic Yield unveils homegrown methodology for building a winning personalization program

After working with countless brands across industries and geographies for over a decade, Dynamic Yield has developed a comprehensive playbook to help organizations of all maturity levels build a winning and scalable personalization program.

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Record-Breaking Belief in Personalization Spurs Ongoing Market Maturity

Our fifth annual research report shows prominent process developments made to meet new customer expectations for personalization, even stronger for Dynamic Yield customers.

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Dynamic Yield Receives 2022 Golden Skillet Award by Skilljar

Dynamic Yield has been recognized by Skilljar as a 2022 Golden Skillet Award winner for its personalized and innovative approach to customer education.

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Dynamic Yield awarded 2022 Tech Cares Award by TrustRadius

Dynamic Yield has been recognized on the 2022 Tech Cares Awards list by TrustRadius for efforts in corporate social responsibility (CSR).

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Dynamic Yield Grabs a Place on Crain’s 2022 List of Best Places to Work in NYC

Dynamic Yield has been named a Best Place to Work in NYC by Crain’s for a fifth time – highlighting our ability to support employees in the modern hybrid-work environment, intimate work culture, and continuous growth trajectory.

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Dynamic Yield Positioned Highest and Furthest Position in ’22 Gartner Magic Quadrant for Personalization Engines

This recognition not only represents the fifth consecutive time we’ve been named a Leader, but this year, we’ve also been placed highest and furthest within the quadrant.

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The State of Personalization Maturity Advances Amid COVID’s Digital Awakening

Our fourth annual research report definitively shows the impact of rapid digital transformation on personalization in 2021, even greater among Dynamic Yield customers.

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Dynamic Yield Academy – self-service education for evolving personalization practitioners

Marked by a fresh design and now open to all users interested in personalization education, we’re proud to reintroduce the Dynamic Yield Academy.

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Driving Big Results with Personalization

  • How Valamar converts travel intent into bookings with real-time context

  • What makes Saks’ personalization engine a game-changer for driving 10% more conversions?

  • Bringing the in-store expert online: How Bergzeit reinvented gear discovery with conversational commerce

  • 32% of Total Purchases from AdaptML Recommendations

  • +88% Conversion Uplift with Mastercard Predictive Spend Insights

  • Making Personalization a Breeze for Leading Financial Institutions

  • +10.3% uplift in add-to-cart rate

  • 39% decrease in same-month cancellations

  • 16% contribution to D2C revenue from Dynamic Yield

  • 16% of revenue from recommendations