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class="elementor-element elementor-element-84ed460 elementor-widget elementor-widget-text-editor" data-id="84ed460" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Whether you are new to personalization or a seasoned pioneer, this hub will teach you a scalable methodology for identifying and targeting the right audiences with your personalization program, giving you all the tools you need to craft a sustainable and impactful strategy that drives growth and long-term loyalty.</div></div></div></div></div></div><div class="elementor-element elementor-element-ccd3978 elementor-column elementor-col-50 elementor-top-column" data-id="ccd3978" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-84ded26 head-graphic elementor-widget elementor-widget-html" 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d="M142.129,117.715c43.194-16.152,87.912-6.117,130.6,5.893,20.533,5.776,40.252,15.934,56.172,30.22,14.754,13.24,36.7,38.459,27.1,60.124-3.165,7.141-9.981,12.236-17.419,14.62a46.749,46.749,0,0,1-31.243-1.254c-16.409-6.828-27.481-22.63-34.99-38.09-16.345-33.657-21.746-71.383-40.558-104.045-11.826-20.534-28.538-38.92-50-48.972C147.46,20.128,105.723,27.832,72.986,46.96,60,54.548,47.828,64.009,39.19,76.321S25.711,104.06,28.115,118.906c3.623,22.373,22.512,39.251,42.483,49.967,21.952,11.779,46.246,18.4,69.228,28.022,49.295,20.637,86.591,75.512,59.368,127.906-14.587,28.076-43.4,47-74.065,54.776-24.153,6.124-51.647,4.235-70.7-11.819-78.567-66.192,69.918-160.649,138.5-127.649,46.992,22.611,70.222,56.194,75.627,92.71,4.743,32.046-4.417,66.4-23.416,97.351" fill="none" stroke="#fceecc" stroke-miterlimit="10" stroke-width="60" opacity="0.7"/> </g> </svg> <img decoding="async" src="/wp-content/uploads/2023/03/rooted-header-cube.svg" alt="" width="" height="" /><div class="blue-circles"></div><div class="prlx-wrap module icon-star icon-star-1" data-distance="0.1"></div><div class="prlx-wrap module icon-star icon-star-2" data-distance="0.08"></div><div class="prlx-wrap module icon-star icon-star-big" data-distance="0.12"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-518054b section section-intro elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="518054b" data-element_type="section" data-section="1"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-8ed3b70 elementor-column elementor-col-100 elementor-top-column" data-id="8ed3b70" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5ababc8 text-decorated elementor-widget elementor-widget-text-editor" data-id="5ababc8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">This proven methodology was developed after working with countless brands across industries and geographies over the past decade. This, along with our industry recognition as market leaders, has enabled us to extend our expertise to anyone involved in the execution of personalization, regardless of the technology they use.</div></div></div><div class="elementor-element elementor-element-5c56453 elementor-widget elementor-widget-heading" data-id="5c56453" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Introduction</h2></div></div><div class="elementor-element elementor-element-29172a5 elementor-widget elementor-widget-text-editor" data-id="29172a5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Read this to get an overview of rooted personalization and understand the importance of identifying your primary audiences.</div></div></div><div class="elementor-element elementor-element-76431d9 elementor-widget elementor-widget-html" data-id="76431d9" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/root/primary-audiences-framework/" title="The primary audiences framework for scalable personalization" class="rp-post-wrap"><div class="rp-post-inner"><div class="rp-post-img"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2023/03/dy-rph-primary-audiences-framework-thumb.png" alt="" width="440" height="214"></div><div class="rp-post-content"> <strong>KEY RESOURCE</strong><h3>The primary audiences framework for scalable personalization</h3><p>How to build an effective targeting strategy and institutionalize customer insights with a few simple but powerful guidelines.</p> <span>By Ben Malki, Shana Pilewski, Ernie Santeralli</span><div class="corner"></div></div></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-af325cf section section-start elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="af325cf" data-element_type="section" data-section="2"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f24e1b5 elementor-column elementor-col-100 elementor-top-column" data-id="f24e1b5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-454be8b elementor-widget elementor-widget-html" data-id="454be8b" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="prlx-wrap module green-top" data-distance="-0.02"></div><div class="prlx-wrap module green-bottom" data-distance="-0.03"></div></div></div><div class="elementor-element elementor-element-e6af777 elementor-widget elementor-widget-heading" data-id="e6af777" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Getting Started</h2></div></div><div class="elementor-element elementor-element-3fdbc85 elementor-widget elementor-widget-text-editor" data-id="3fdbc85" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Everything you need to begin your rooted personalization approach, in chronological order.</div></div></div><section class="elementor-element elementor-element-28577fe elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="28577fe" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-faca8fd elementor-column elementor-col-100 elementor-inner-column" data-id="faca8fd" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-626f5fd rp-articles-wrap elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="626f5fd" data-element_type="widget" data-settings="{"classic_columns":"3","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]}}" data-widget_type="posts.classic"><div class="elementor-widget-container"><div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"><article class="elementor-post elementor-grid-item post-192154 rp type-rp status-publish has-post-thumbnail hentry rp-category-getting-started"> <a class="elementor-post__thumbnail__link" href="https://www.dynamicyield.com/root/choosing-primary-audiences/" ><div class="elementor-post__thumbnail"><img decoding="async" width="660" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/dy-rph-set-of-primary-audiences-thumb.png" class="attachment-full size-full" alt="" /></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://www.dynamicyield.com/root/choosing-primary-audiences/" > Choosing a set of primary audiences </a></h3><div class="elementor-post__meta-data"> <span class="elementor-post-author"> Erika Whitestone </span></div></div></article><article class="elementor-post elementor-grid-item post-192156 rp type-rp status-publish has-post-thumbnail hentry rp-category-getting-started"> <a class="elementor-post__thumbnail__link" href="https://www.dynamicyield.com/root/getting-started-testing/" ><div class="elementor-post__thumbnail"><img decoding="async" width="660" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/dy-rph-getting-started-product-recs-thumb.png" class="attachment-full size-full" alt="" /></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://www.dynamicyield.com/root/getting-started-testing/" > Getting started with product recommendations testing and personalization </a></h3><div class="elementor-post__meta-data"> <span class="elementor-post-author"> Vivian Ly </span></div></div></article><article class="elementor-post elementor-grid-item post-192158 rp type-rp status-publish has-post-thumbnail hentry rp-category-getting-started"> <a class="elementor-post__thumbnail__link" href="https://www.dynamicyield.com/root/evergreen-personalization-zones/" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="660" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/dy-rph-evergreen-zone-thumb.png" class="attachment-full size-full" alt="" /></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://www.dynamicyield.com/root/evergreen-personalization-zones/" > Finding your evergreen personalization zones </a></h3><div class="elementor-post__meta-data"> <span class="elementor-post-author"> Vivian Ly </span></div></div></article></div></div></div><div class="elementor-element elementor-element-a96f79f elementor-widget elementor-widget-html" data-id="a96f79f" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/root/putting-audiences-into-practice-beginner/" title="Putting primary audiences into practice, a beginner’s guide" class="rp-post-wrap"><div class="rp-post-inner"><div class="rp-post-img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/dy-rph-beginners-guide-primary-audiences-thumb.png" alt="" width="440" height="214"></div><div class="rp-post-content"> <strong>KEY RESOURCE</strong><h3>Putting primary audiences into practice, a beginner’s guide</h3><p>Learn how to apply audience-based personalization to your first recommendation and content tests for meaningful optimization insights.</p> <span>By Vivian Ly, Ernie Santeralli</span><div class="corner"></div></div></div> </a></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9397ea5 section section-prog elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9397ea5" data-element_type="section" data-section="3"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-57dc9fc elementor-column elementor-col-100 elementor-top-column" data-id="57dc9fc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-932e855 elementor-widget elementor-widget-html" data-id="932e855" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="prlx-wrap module navy-top" data-distance="-0.02"></div></div></div><div class="elementor-element elementor-element-0d83f35 elementor-widget elementor-widget-heading" data-id="0d83f35" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Maintaining Your Program</h2></div></div><div class="elementor-element elementor-element-7dbfdab elementor-widget elementor-widget-text-editor" data-id="7dbfdab" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Once you’ve established your rooted personalization approach, here are some important tools and tips to help you continue to evolve.</div></div></div><section class="elementor-element elementor-element-3c9aea9 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="3c9aea9" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5e1de0f elementor-column elementor-col-100 elementor-inner-column" data-id="5e1de0f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9d10ebb elementor-grid-2 rp-articles-wrap elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts" data-id="9d10ebb" data-element_type="widget" data-settings="{"classic_columns":"2","classic_columns_tablet":"2","classic_columns_mobile":"1","classic_row_gap":{"unit":"px","size":35,"sizes":[]}}" data-widget_type="posts.classic"><div class="elementor-widget-container"><div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"><article class="elementor-post elementor-grid-item post-192162 rp type-rp status-publish has-post-thumbnail hentry rp-category-maintaining-your-program"> <a class="elementor-post__thumbnail__link" href="https://www.dynamicyield.com/root/analzye-personalization-campaigns-by-audience/" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="660" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/dy-rph-personalization-campaigns-primary-audiences-thumb.png" class="attachment-full size-full" alt="" /></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://www.dynamicyield.com/root/analzye-personalization-campaigns-by-audience/" > How to analyze personalization campaigns by primary audiences </a></h3><div class="elementor-post__meta-data"> <span class="elementor-post-author"> Ashley Hutchison </span></div></div></article><article class="elementor-post elementor-grid-item post-192164 rp type-rp status-publish has-post-thumbnail hentry rp-category-maintaining-your-program"> <a class="elementor-post__thumbnail__link" href="https://www.dynamicyield.com/root/analzying-unique-selling-propositions/" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="660" height="320" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/dy-rph-inform-testing-strategies-thumb.png" class="attachment-full size-full" alt="" /></div> </a><div class="elementor-post__text"><h3 class="elementor-post__title"> <a href="https://www.dynamicyield.com/root/analzying-unique-selling-propositions/" > Analyzing your unique selling propositions by audience to inform testing strategies </a></h3><div class="elementor-post__meta-data"> <span class="elementor-post-author"> Vivian Ly </span></div></div></article></div></div></div></div></div></div></div></div></section><div class="elementor-element elementor-element-543cfdf elementor-widget elementor-widget-html" data-id="543cfdf" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="https://marketing.dynamicyield.com/personalization-prioritization-tool/" title="" target="_blank" class="rp-post-wrap"><div class="rp-post-inner"><div class="rp-post-img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/dy-rph-prioritization-tool-thumb.png" alt="" width="440" height="214"></div><div class="rp-post-content"> <strong>TOOL</strong><h3>Personalization Prioritization Tool</h3><p>This tool will help you prioritize use case ideas and personalization campaigns, so you can effectively manage your roadmap.</p> <span>DY Labs</span><div class="corner"></div></div></div> </a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-75fa910 section section-more elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="75fa910" data-element_type="section" data-section="4"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-0892c9d elementor-column elementor-col-100 elementor-top-column" data-id="0892c9d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c06f0d8 elementor-widget elementor-widget-html" data-id="c06f0d8" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="prlx-wrap module pink-top" data-distance="-0.015"></div><div class="prlx-wrap module pink-bottom" data-distance="-0.01"></div></div></div><div class="elementor-element elementor-element-9c0ecfc elementor-widget elementor-widget-heading" data-id="9c0ecfc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Find Out More</h2></div></div><div class="elementor-element elementor-element-c898d0b elementor-widget elementor-widget-text-editor" data-id="c898d0b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">We’re excited to share stories and insight from our customers and team about rooted personalization approaches. Check back here for the latest.</div></div></div><div class="elementor-element elementor-element-ec45122 elementor-widget elementor-widget-html" data-id="ec45122" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/talks/primary-audiences/" title="" class="rp-post-wrap"><div class="rp-post-inner"><div class="rp-post-img"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/primary-audiences-webinar-social.jpg" alt="" width="440" height="214"></div><div class="rp-post-content"> <strong>KEY RESOURCE</strong><h3>Primary Audiences: A scalable macro segmentation framework for personalization</h3><p>Learn how Build.com implemented a new segmentation framework to optimize its onsite personalization efforts.</p> <span>DY Talks</span><div class="corner"></div></div></div> </a></div></div></div></div></div></div></div></section></div></div></div><footer id="main-footer" class=""><div class="footer-top"><div 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