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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 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d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/event-toc-personalization-pioneers-los-angeles/">English</a></li><li><a href="https://www.dynamicyield.com/es/">Español</a></li><li><a href="https://www.dynamicyield.com/de/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-190161" class="post-190161 page type-page status-publish hentry"><div class="entry-content"><div data-elementor-type="wp-page" data-elementor-id="190161" class="elementor elementor-190161" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-ed09112 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="ed09112" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-8d3ee7d elementor-column elementor-col-100 elementor-top-column" data-id="8d3ee7d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9b5cb9f title-section elementor-widget elementor-widget-heading" data-id="9b5cb9f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">EVENT TERMS AND CONDITIONS</h1></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-9265a21 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9265a21" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9e87549 elementor-column elementor-col-100 elementor-top-column" data-id="9e87549" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f3d0e44 elementor-widget elementor-widget-text-editor" data-id="f3d0e44" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p><span style="font-weight: 400;">Your participation in the <strong>Personalization Pioneers</strong> event scheduled to take place on</span><span style="font-size: 16px;"> Thursday, 18 May, 2023 (the “Event”) shall be deemed to constitute your full acceptance of these Terms and Conditions (“</span><b style="font-size: 16px;">Terms</b><span style="font-size: 16px;">”). </span></p><p><span style="font-weight: 400;">BY REGISTERING FOR THE EVENT YOU ARE AWARE AND UNDERSTAND THAT THE EVENT MAY BE DANGEROUS AND MAY INVOLVE THE RISK OF SERIOUS INJURY AND/OR DEATH AND/OR PROPERTY DAMAGE. YOU ACKNOWLEDGE THAT YOU ARE VOLUNTARILY PARTICIPATING IN THE EVENT WITH KNOWLEDGE OF THE DANGER INVOLVED AND HEREBY AGREE TO ACCEPT AND ASSUME ANY AND ALL RISKS OF INJURY, DEATH, OR PROPERTY DAMAGE, WHETHER CAUSED BY THE NEGLIGENCE OF DYNAMIC YIELD OR OTHERWISE.</span></p></div></div></div><div class="elementor-element elementor-element-75d26d8 elementor-widget elementor-widget-text-editor" data-id="75d26d8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><ol><li><b>Event Registration</b><span style="font-weight: 400;">. Upon your registration to attend any such Event, an attendee (“</span><b>You</b><span style="font-weight: 400;">”) shall be deemed to have accepted these Terms as set out herein. “</span><b>Dynamic Yield</b><span style="font-weight: 400;">” shall mean any company within the Dynamic Yield group which is hosting the Event.</span></li><li><b>Event Details & Attendance<br /></b><span style="font-weight: 400;">– The Event is scheduled to take place</span><span style="font-weight: 400;"> <span style="font-size: 16px;">on Thursday, 18 May, 2023, from 8:30am – 11:30 pm</span><span style="font-size: 16px; background-color: #ffffff;">.</span> The venue </span><span style="font-weight: 400;">(the “</span><b>Venue</b><span style="font-weight: 400;">”) will be confirmed shortly. </span></li><li><span style="font-weight: 400;">If you wish to attend, you must reserve a place by registering for this event at <a href="http://www.personalizationpioneers.com/losangeles" target="_blank" rel="noopener">www.personalizationpioneers.com/losangeles</a></span> by 17 May 2023. Furthermore, should you decide not to attend, please let us know as soon as possible by emailing DY.events@mastercard.com<span style="font-weight: 400;"> Please note that by participating in this event you shall comply with rules set forth in </span><b>Exhibit A.<br /></b><span style="font-weight: 400;">– You will need to provide Dynamic Yield with certain identifying details in order to be allowed entry to the Venue for the Event. Your personal information may be used by us for any of the following purposes: (i) to identify you upon arrival at the Event; (ii) to send you events and news information regarding live events or other marketing materials regarding our services or services of our partners and affiliates; (iii) to communicate with you regarding delivery of prizes (if applicable); and (iv) for internal administrative purposes.<br /></span><span style="font-weight: 400;">– You hereby consent that we or our affiliates will process your personal information and use of information for the purposes outlined above and we in turn will comply with the terms of applicable data protection and privacy laws in relation to our use of your personal information, as well as our Events Privacy Policy available here: https://www.dynamicyield.com/events-privacy-policy/.<br /></span><span style="font-weight: 400;">– You also expressly agree that we share your personal information with our affiliates and, in some cases, third party event partners for the purposes outlined above. We and other members of our corporate group or our partners may occasionally send you events and news information or information regarding new services and to provide you with customer support services. If you do not wish to receive our newsletters, you may opt-out of receiving them by following the instructions included in each newsletter.<br /></span><span style="font-weight: 400;">– Your entry to and participation in any Event shall remain at the sole discretion of Dynamic Yield which may, at any time, restrict or prohibit you from the Event where it reasonably believes that you: (i) have breached or attempted to breach any term or condition relating to the Event as notified to you by Dynamic Yield or any of its affiliates; or (ii) have engaged in any abusive, offensive, disreputable or violent behavior or supplied false or misleading information to Dynamic Yield. <br /></span><span style="font-weight: 400;">An entry ticket to the Event is not transferable, cannot be copied and may only be used by you as permitted under these Terms.</span></li><li><b>Health and Safety<br /></b><span style="font-weight: 400;">You must comply with all health and safety guidelines, guidelines and instructions as may be given by Dynamic Yield or the Venue concerning your attendance of the Event and adhere to any applicable legal and regulatory requirements as necessary. Failure to comply with any direction given may result in you being removed from the Venue or barred from the Event.<br /></span><span style="font-weight: 400;">– You must take all reasonable steps to ensure your own health and safety when attending the Event or participating in any of the activities forming part of the Event. Any behavior or act or conduct by you which Dynamic Yield or the Venue considers to pose any medical, security or safety risk (including without limitation any abusive behavior, physical or psychological) will lead to your immediate removal from the Venue and prohibition from further participation in the Event.<br /></span><span style="font-weight: 400;">– You hereby acknowledge and agree that your attendance at and participation in the Event is undertaken at your own risk. You must notify Dynamic Yield of any medical or other condition which may mean that you are unfit to participate in the Event as soon as you become aware of such a condition. Some venues may require you to provide proof of vaccination (Covid-19) as a pre-requisite for entering the venue, to wear a mask or adhere to other health-related precautionary measures from time to time. Dynamic Yield reserves the right to forfeit your place at the Event without liability or compensation, if, in its sole opinion, you may expose yourself or others to risk of illness or injury or to the cancellation, disruption, or curtailment of the Event.</span></li><li><b>Limitation of liability<br /></b><span style="font-weight: 400;">By participating in the Event you hereby agree to release, discharge and hold harmless Dynamic Yield, its legal representatives, affiliates, subsidiaries, agencies and respective officers, directors, employees and agents, from any costs, expenses damages, losses claims, actions or proceedings brought by you (or any third party on your behalf) (“</span><b>Claims</b><span style="font-weight: 400;">”), as a result of your participation in the Event and /or any prize that may be awarded to you as a result thereof and Dynamic Yield fully excludes any liability in relation to any such Claims (other than payment of any costs and expenses specifically provided as part of the prize (if any) with respect to this Event). <br /></span><span style="font-weight: 400;">– DYNAMIC YIELD DOES NOT ACCEPT ANY LIABILITY TO YOU AND FULLY EXCLUDES ALL LIABILITY TO YOU FOR ANY LOSS OF PROFIT, BUSINESS, REVENUES OR ANTICIPATED SAVINGS OR FOR SPECIAL OR CONSEQUENTIAL LOSS OF ANY NATURE HOWSOEVER ARISING AND SUFFERED BY YOU.<br /></span><span style="font-weight: 400;">– Dynamic Yield shall not be liable to you to perform any of its obligations with respect to the Event where it is unable to do so as a result of circumstances beyond its reasonable control and whilst Dynamic Yield may endeavour to schedule another event or award an alternative prize (as the case may be), it shall not be liable to compensate you in any way other than the reimbursement of the exact amount that you used to acquire a ticket for the Event.<br /></span><span style="font-weight: 400;">– You hereby agree to indemnify Dynamic Yield, its legal representatives, affiliates, subsidiaries, agencies and respective officers, directors, employees against all costs, claims, losses, damages, expenses and liabilities (including without limitation, legal fees, loss of reputation and goodwill) suffered by Dynamic Yield arising as a result of: (i) a breach by you (or anyone acting under your authority) of any of your obligations, representations, warranties and undertakings on your part as contained in these Terms; or (ii) in connection with your failure to follow any instructions given by Dynamic Yield or the Venue or in relation to any matter concerning your attendance of the Event; (iii) all and any costs, claims, expenses and liabilities (including without limitation, legal fees and any sums paid on the advice of counsel) resulting from breach by you (or anyone acting under your authority) of any of the representations, warranties or undertakings on your part contained in these Terms.</span></li><li><b><b>Filming and Image Rights<br /></b></b><span style="font-weight: 400;">– You irrevocably grant to us and our affiliates all rights, consents and licenses necessary to enable us and our affiliates to make the fullest use (including, without limitation, to reproduce, distribute, publicly display, publicly perform and make derivative works thereof) of your photograph, likeness, appearance, image, voice, name, film footage and sound recordings that feature you, as photographed, recorded, or broadcasted by or on behalf of us or our affiliates (the “Contribution”) throughout the universe in perpetuity and royalty-free by any and all means in any and all media, whether now known or hereinafter developed or devised, in any program for which your contribution has been recorded and any other programs and any other content including, without limitation, in relation to any audio-visual recording of the Event which we (or third parties on our behalf) endeavor to create. You further agree to and the production and release of promotional ads of, or other marketing materials related to the Dynamic Yield products, services and brand. You agree to the photography, recording, broadcasting or live relay of the Contribution. <br /></span><span style="font-weight: 400;">– You hereby release Dynamic Yield, its affiliates, and their permitted designees from and against any claim, damage, liability, cost and expense arising from any violation of any right to privacy, publicity or personality that you have, or infringement of any copyright or other proprietary right that you own or hold, based upon or related to any use of the Contribution under the licenses and rights granted herein. The foregoing release shall be binding upon you and your heirs, assigns and legal representatives.<br /></span><span style="font-weight: 400;">– You acknowledge and agree that Dynamic Yield solely owns all right, title and interest, including, without limitation, all copyrights and other intellectual property rights, in and to the Contribution and any derivative works thereof. To the extent ownership of the Contribution does not automatically vest in Dynamic Yield, you hereby grant and assign to Dynamic Yield all right, title and interest in and to the Contribution and agree to execute all documents reasonably requested by Dynamic Yield to effectuate the foregoing.<br /></span><span style="font-weight: 400;">– In recognition of the needs of film and television production, Dynamic Yield shall be entitled to edit, copy, add to, take from, adapt or translate the Contribution in its sole discretion, and in respect of the Contribution, you irrevocably waive the benefits of and agree not to assert any provision of law known as “moral rights” or any similar laws of any jurisdiction. You agree that Dynamic Yield and its affiliates are under no obligation to broadcast, exhibit or otherwise exercise any of the rights and licenses granted herein.<br /></span><span style="font-weight: 400;">– You represent and warrant to us that (a) you are fully entitled to grant the rights and licenses granted to us and our affiliates hereunder, (b) nothing in the Contribution (whether by way of inflection or gesture or otherwise) will infringe the copyright or any other right of any person, breach any contract or duty of confidence, constitute a contempt of court, be defamatory or be calculated to bring Dynamic Yield or other companies under the same corporate ownership, any broadcaster, or the Dynamic Yield brand into disrepute and (c) all facts expressed by you in the Contribution are, to the best of your knowledge and belief, true and insofar as the Contribution contains any opinions, these opinions are your own and are genuinely and truly held by you.<br /></span><span style="font-weight: 400;">– By attending an Event, you acknowledge to Dynamic Yield that the entire copyright throughout the world in any photograph, film or video or other recordings of you taken by us (or third parties on our behalf) made during any Event shall belong to Dynamic Yield and/or any related company.<br /></span><span style="font-weight: 400;">– You warrant to Dynamic Yield that you are able to assign all such rights and give such acknowledgements and furthermore, you agree to carry out any reasonable request by Dynamic Yield during the Event to assist in publicising, televising or promoting the Event.</span></li><li><b>Miscellaneous</b><br /><span style="font-weight: 400;">– Dynamic Yield reserves the right to cancel or alter any Event at its sole and absolute discretion.<br /></span><span style="font-weight: 400;">– Dynamic Yield reserves the right to refuse any person entry into any Event. If you are excluded from one Event by either Dynamic Yield or the Venue, you may be restricted from or not be eligible for entry into any future Events organized by Dynamic Yield or any of its group companies.<br /></span><span style="font-weight: 400;">– Any prize received in relation to the Event will be non-transferable. Winners are responsible for payment of any and all taxes, licenses, registrations and other fees associated with prizes that are awarded.<br /></span><span style="font-weight: 400;">– Dynamic Yield reserves the right to change these Terms at any time; therefore, you should review the most updated version each time prior to your attendance at the Event.<br /></span><span style="font-weight: 400;">– These Terms shall be governed by and construed in accordance with the laws of the Southern District of the State of New York. You agree that any dispute concerning or arising out of these Terms will be decided by the competent courts in New York, New York. Nothing in this clause shall limit the right of Dynamic Yield to take proceedings against you in any other court of competent jurisdiction, nor shall the taking of proceedings in any one or more jurisdictions preclude the taking of proceedings in any other jurisdictions, whether concurrently or not, to the extent permitted by the law of such other jurisdiction. <br /></span><span style="font-weight: 400;">– These Terms constitute the entire understanding between Dynamic Yield and you, and supersedes any prior agreements between Dynamic Yield and you, in connection with the subject matter hereof. You hereby represent that by signing these Terms, you have not relied on any representation or assurances, whether written or oral made by Dynamic Yield other than those expressly set forth in these Terms. You agree that Dynamic Yield will have the right to freely assign its rights, licenses or obligations, in whole or in part, under these Terms to any party without notice to you.</span></li></ol></div></div></div><div class="elementor-element elementor-element-80022bf elementor-widget elementor-widget-text-editor" data-id="80022bf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Make hyper-personalization a reality</h4><p>Transform simple customer transactions into enduring relationships and unlock a new horizon of growth</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a 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