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fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom current-menu-item"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/element/">English</a></li><li><a href="https://www.dynamicyield.com/es/element/">Español</a></li><li><a href="https://www.dynamicyield.com/de/element/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/element/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-page" data-elementor-id="191179" class="elementor elementor-191179" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-672750b elementor-section-full_width bg-animation-wrap elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="672750b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-3dd8805 elementor-column elementor-col-100 elementor-top-column" data-id="3dd8805" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section><section class="elementor-element elementor-element-c8f3438 section section-head elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="c8f3438" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-45d151c elementor-column elementor-col-50 elementor-top-column" data-id="45d151c" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-f07f8bd elementor-widget elementor-widget-image" data-id="f07f8bd" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/element-logo.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-c2b84db elementor-widget elementor-widget-heading" data-id="c2b84db" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">A groundbreaking new dimension of hyper-personalization</h1></div></div><div class="elementor-element elementor-element-d5d2357 elementor-widget elementor-widget-text-editor" data-id="d5d2357" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Leverage Mastercard’s proprietary prediction models and aggregated consumer spend insights to deliver differentiating personalization that caters to each users’ unique habits and expectations like never before.</div></div></div><div class="elementor-element elementor-element-cbd7965 plain-btn-wrap elementor-widget elementor-widget-html" data-id="cbd7965" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="plain-button" href="/request-demo/" target="_blank">REQUEST A DEMO</a></div></div></div></div></div><div class="elementor-element elementor-element-332ca81 model-element-wrap elementor-hidden-phone elementor-column elementor-col-50 elementor-top-column" data-id="332ca81" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8ee83d6 elementor-widget elementor-widget-html" data-id="8ee83d6" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" id="dynamicImg" src="/wp-content/themes/Divi/images/element-lp/element-shape-2.png" alt="" /></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-64b1bf0 elementor-section-full_width section-elements elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="64b1bf0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-b76c861 elementor-column elementor-col-100 elementor-top-column" data-id="b76c861" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-b18a832 section elementor-widget elementor-widget-heading" data-id="b18a832" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Find your strategic element</h2></div></div><div class="elementor-element elementor-element-5496118 section elementor-widget elementor-widget-text-editor" data-id="5496118" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Element is not one solution, but many, that can be seamlessly integrated with <a href="/experience-os/">Experience OS</a>.</div></div></div><div class="elementor-element elementor-element-0b54d05 fixed-sections-wrap elementor-widget elementor-widget-html" data-id="0b54d05" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="section section-fixed section-fixed-1 module" data-fsection="1"><div class="section-fixed-inner"><div class="section-fixed-content"><h4>Inform personalization <br>decisions</h4><div class="section-fixed-graphic retina_parent"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2023/03/spendingpulse-bg.png" alt="" width="580" height="385"> <svg id="gray-line" xmlns="http://www.w3.org/2000/svg" width="494.08" height="95.579" viewBox="0 0 494.08 95.579"> <path d="M493.871,2.038c-19.118-6.511-34.662,19.185-42.345,32.589C444.617,46.681,437.8,62.495,423.7,67.571c-19.035,6.853-37.647-7.3-52.073-17.815-16.174-11.793-33.8-22.417-54.571-17.643-16.137,3.708-32.587,6.646-49.2,6.468-17.426-.187-32.106-5.5-48.178-11.7C205,21.213,190.212,27.9,175.293,27.946c-10.417.032-20.351-5.483-30.79-4.309-10.947,1.23-19.742,10.063-25.868,18.577-10.272,14.277-13.968,36.364-26.9,48.114-16.183,14.7-30.066-6.91-40.526-17.8C36.534,57.265,19.816,60.655,0,60.655" transform="translate(0 -0.342)" fill="none" stroke="#393939" stroke-miterlimit="10" stroke-width="1.3"/> </svg> <svg id="orange-line" xmlns="http://www.w3.org/2000/svg" width="493.698" height="86.059" viewBox="0 0 493.698 86.059"> <path d="M493.459,155.165c-6.26-2.465-13.443-.737-19.444,2.3s-11.3,7.327-17.294,10.388c-10.344,5.284-21.38,10.352-32.968,9.559-18.973-1.3-34.531-14.487-52.859-18.268-23.584-4.865-38.921,16.912-55.157,30.116-12.487,10.156-27.684,18.318-44.239,17.532-17.529-.832-28.848-9.672-42.5-19-20.832-14.23-28.44,8.01-47.434,10.878-15.375,2.321-28.329-10.515-43.279-9.385-14.225,1.074-24.873,12.571-35.476,20.813-7.832,6.088-16.479,13.34-23.526,1.913-9.489-15.387-12.809-34.484-22.638-50.142-9.381-14.946-23.142-28.46-41.882-28.6H0" transform="translate(0 -132.626)" fill="none" stroke="#f46629" stroke-miterlimit="10" stroke-width="1.3"/> </svg> <svg id="yellow-line" xmlns="http://www.w3.org/2000/svg" width="494.338" height="138.897" viewBox="0 0 494.338 138.897"> <path d="M0,148.713c9.083,0,18.679-.624,27.329,2.688,14.765,5.653,21.855,21.6,27.609,35.108,11.586,27.2,13.156,56.94,23.336,84.466,2.031,5.493,4.57,10.881,10.278,13.33,12.278,5.266,24.618-5.744,35.279-10.494,5.68-2.531,11.878-4.123,17.767-1.283,6.693,3.227,11.394,14.947,20.071,9.768,3.131-1.869,5.234-5.021,7.293-8.031,10.035-14.657,25.079-31.186,44.833-28.156,13.018,2,21.967,12.374,31.048,20.922a74.8,74.8,0,0,0,37.344,18.757c28.645,4.794,47.8-25.588,66.933-41.65,15.624-13.113,36.637-24.826,57.614-18.993,8.7,2.42,16.391,7.46,24.392,11.648,17.777,9.3,33.861,9.523,42.612-10.235,3.745-8.457,11.712-11.035,20.468-9.2" transform="translate(0 -148.032)" fill="none" stroke="#f7d51b" stroke-miterlimit="10" stroke-width="1.3"/> </svg></div><p>Discover macroeconomic indicators of retail sales across regions using anonymized aggregate sales activity in the Mastercard payments network.</p> <a href="/request-demo/" title="Learn more" target="_blank">Learn more →</a></div></div></div><div class="section section-fixed section-fixed-2 module" data-fsection="2"><div class="section-fixed-inner"><div class="section-fixed-content"><h4>Personalize from the <br>first visit</h4><div class="section-fixed-graphic retina_parent"> <img decoding="async" src="/wp-content/uploads/2023/03/personalize-bg.png" alt="" width="580" height="345"><div class="inner-graphic-img inner-graphic-img-1 retina_parent"> <img decoding="async" src="/wp-content/uploads/2023/03/geo-dropdown-selected.png" alt="" width="266" height="232"></div><div class="inner-graphic-img inner-graphic-img-2 retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/apparel-dropdown.png" alt="" width="272" height="231"></div></div><p>Target anonymous visitors with the highest propensity to buy in a particular category or geography with hyper-relevant personalization campaigns.</p> <a href="/request-demo/" title="Learn more" target="_blank">Learn more →</a></div></div></div><div class="section section-fixed section-fixed-3 module" data-fsection="3"><div class="section-fixed-inner"><div class="section-fixed-content"><h4>Build relationships with <br>your customers that last</h4><div class="section-fixed-graphic retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/admin.png" alt="" width="580" height="224"><div class="inner-graphic-box inner-graphic-box-1"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/groceries-sm.png" alt="" width="48" height="48"> <span>Cardholders who have <strong>spent more than $500 on groceries in the last month</strong></span></div><div class="inner-graphic-box inner-graphic-box-2"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/apparel-sm.png" alt="" width="48" height="48"> <span>Cardholders highly likely to <strong>spend in apparel and accessories</strong></span></div><div class="inner-graphic-box inner-graphic-box-3"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/travel-sm.png" alt="" width="48" height="48"> <span>Cardholders who have <strong>traveled in the last 6 months</strong></span></div></div><p>Grow your existing customers with offers, products, and content curated just for them, and turn them into loyal advocates.</p> <a href="/request-demo/" title="Learn more" target="_blank">Learn more →</a></div></div></div><div class="section section-fixed section-fixed-4 module" data-fsection="4"><div class="section-fixed-inner"><div class="section-fixed-content"><h4>Unlock maximum value <br>from your data</h4><div class="section-fixed-graphic retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/mba-bg.png" alt="" width="580" height="360"><div class="inner-graph-bar inner-graph-bar-1"><strong>All values</strong><span></span></div><div class="inner-graph-bar inner-graph-bar-2"><strong>On the Go</strong><span></span></div><div class="inner-graph-bar inner-graph-bar-3"><strong>Stocking Up</strong><span></span></div><div class="inner-graph-bar inner-graph-bar-4"><strong>Value Shopper</strong><span></span></div><div class="inner-graph-bar inner-graph-bar-5"><strong>Brand Loyal</strong><span></span></div></div><p>Identify hidden relations between products, locations, and product attributes, and use these insights to drive smarter personalization decisions.</p> <a href="/request-demo/" title="Learn more" target="_blank">Learn more →</a></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-7c9d5ce section section-industries elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7c9d5ce" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1c75936 elementor-column elementor-col-100 elementor-top-column" data-id="1c75936" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-426d190 elementor-widget elementor-widget-heading" data-id="426d190" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Element was designed to meet your industry’s unique needs</h2></div></div><section class="elementor-element elementor-element-e30d57a elementor-section-full_width ind-box-wrap elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="e30d57a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-03f5292 elementor-column elementor-col-100 elementor-inner-column" data-id="03f5292" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6d2e7d8 ind-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="6d2e7d8" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/fi-bg.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Financial Services</h3><p class="elementor-image-box-description">Utilize spending pattern data from credit cards to hyper-personalize according to each customer’s unique purchase behavior and even predict future activity with proprietary prediction models.</p></div></div></div></div><div class="elementor-element elementor-element-2eb6618 ind-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="2eb6618" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/retail-bg.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Retail</h3><p class="elementor-image-box-description">Target anonymous users via geo-based spending behavior data right from the first page view. Match products, content, and offers based on customers’ probability of purchasing in any given category.</p></div></div></div></div><div class="elementor-element elementor-element-a6d26b6 ind-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="a6d26b6" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/qsr-bg.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">QSR</h3><p class="elementor-image-box-description">Unlock the value of your check-level data to inform personalization across all your channels, from drive-thru to mobile, and to inform promotional design, menu optimization, pricing, and marketing strategies.</p></div></div></div></div><div class="elementor-element elementor-element-ef8927f ind-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="ef8927f" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/travel-bg.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Travel & Hospitality</h3><p class="elementor-image-box-description">Analyze geo-based spending behavior data to understand where customers are most likely to spend on a trip. Target content and offers according to each customer’s predicted purchase behavior.</p></div></div></div></div><div class="elementor-element elementor-element-2afeefe ind-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="2afeefe" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/grocery-bg.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Grocery</h3><p class="elementor-image-box-description">Direct known customers to personalized offers and recommendations based on unique spending habits to increase average basket size, loyalty and retention.</p></div></div></div></div><div class="elementor-element elementor-element-a9d26e7 ind-box elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="a9d26e7" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/03/healthcare-bg.svg" class="attachment-full size-full" alt="" /></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">Healthcare</h3><p class="elementor-image-box-description">Activate proprietary in-market consumer spend data to target high value customers and personalize according to affinity. Optimize acquisition campaigns to maximize cross-selling and upselling.</p></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-c36678a section section-faq elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="c36678a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f40f44e elementor-column elementor-col-100 elementor-top-column" data-id="f40f44e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-d7246a0 elementor-widget elementor-widget-heading" data-id="d7246a0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Frequently Asked Questions</h2></div></div><div class="elementor-element elementor-element-f89c7cb faq-accordion elementor-widget elementor-widget-accordion" data-id="f89c7cb" data-element_type="widget" data-widget_type="accordion.default"><div class="elementor-widget-container"><div class="elementor-accordion" role="tablist"><div class="elementor-accordion-item"><div id="elementor-tab-title-2601" class="elementor-tab-title" data-tab="1" role="tab" aria-controls="elementor-tab-content-2601"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Can you share more about what Element is?</a></div><div id="elementor-tab-content-2601" class="elementor-tab-content elementor-clearfix" data-tab="1" role="tabpanel" aria-labelledby="elementor-tab-title-2601">We sure can! Element offers a set of seamlessly integrated customer experience capabilities powered by Mastercard. The solution includes several Applications and Extensions that are seamlessly and natively integrated into the Experience OS.</div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2602" class="elementor-tab-title" data-tab="2" role="tab" aria-controls="elementor-tab-content-2602"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Is Element one of the baseline capabilities of Dynamic Yield's Experience OS, or can be added on top of it?</a></div><div id="elementor-tab-content-2602" class="elementor-tab-content elementor-clearfix" data-tab="2" role="tabpanel" aria-labelledby="elementor-tab-title-2602">Experience OS was designed to be modular and flexible so that you can add Applications and Extensions as your business and customer experience delivery program grows. Each application within Element can be added separately or bundled together to fit the unique needs of your business.</div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2603" class="elementor-tab-title" data-tab="3" role="tab" aria-controls="elementor-tab-content-2603"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Can Element be customized to my specific business needs?</a></div><div id="elementor-tab-content-2603" class="elementor-tab-content elementor-clearfix" data-tab="3" role="tabpanel" aria-labelledby="elementor-tab-title-2603">Yes. Element was designed to scale with your business and adjust according to your industry, geography, and unique business needs.</div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2604" class="elementor-tab-title" data-tab="4" role="tab" aria-controls="elementor-tab-content-2604"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">Do other personalization vendors in the market offer similar solutions like Element?</a></div><div id="elementor-tab-content-2604" class="elementor-tab-content elementor-clearfix" data-tab="4" role="tabpanel" aria-labelledby="elementor-tab-title-2604">Element offers a unique value proposition for Dynamic Yield’s customers that’s unavailable elsewhere. The rich, valuable, and actionable targeting that Element introduces is only available as part of Dynamic Yield’s Experience OS, with no other vendor in the market having access to it.</div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-2605" class="elementor-tab-title" data-tab="5" role="tab" aria-controls="elementor-tab-content-2605"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <i class="elementor-accordion-icon-closed fa fa-plus"></i> <i class="elementor-accordion-icon-opened fa fa-minus"></i> </span> <a class="elementor-accordion-title" href="">How can I learn more about Element?</a></div><div id="elementor-tab-content-2605" class="elementor-tab-content elementor-clearfix" data-tab="5" role="tabpanel" aria-labelledby="elementor-tab-title-2605"><p>We’re thrilled that you’re interested in learning more about Element. As a first step, we encourage you to <a href="/request-demo/">schedule your demo call</a> with us so we can showcase these capabilities and discuss your personalization needs.</p></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-1f829f0 section exp-store-section-wrap elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="1f829f0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-1ea067d elementor-column elementor-col-100 elementor-top-column" data-id="1ea067d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9fcdf21 elementor-widget elementor-widget-heading" data-id="9fcdf21" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Explore the Experience OS store</h2></div></div><div class="elementor-element elementor-element-387bfd2 elementor-widget elementor-widget-text-editor" data-id="387bfd2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">A marketplace of applications and extensions designed to help you grow your personalization program with ease</div></div></div><section class="elementor-element elementor-element-0b336ea elementor-section-full_width exp-store-section elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="0b336ea" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-30a5893 elementor-column elementor-col-100 elementor-inner-column" data-id="30a5893" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0d4b3c2 exp-os-box elementor-widget elementor-widget-html" data-id="0d4b3c2" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/target/" target="_blank" title="Experience Web"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/web-personalization.svg" alt="" width="60" height="60" /> <strong>Experience Web</strong> Showcase contextually relevant web content, products, messages, and offers based on real-time signals from visitors. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/engage/" target="_blank" title="Experience Email"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/email-personalization.svg" alt="" width="60" height="60" /> <strong>Experience Email</strong> Elevate your email marketing campaigns with predictive emails that adapt to each customer in real time. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/mobile/" target="_blank" title="Experience App"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/app-personalization.svg" alt="" width="60" height="60" /> <strong>Experience App</strong> Personalize and optimize the mobile app experiences for iOS and Android. Power app experiences that drive action and improve retention. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/experience-apis/" target="_blank" title="API Campaigns"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/api-personalization.svg" alt="" width="60" height="60" /> <strong>API Campaigns</strong> Run experiments, recommendations, and content personalization campaigns through server-side APIs, rendered on any digital touchpoint. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/engage/" target="_blank" title="Reconnect"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/reconnect-icon.svg" alt="" width="60" height="60" /> <strong>Reconnect</strong> Automatically trigger personalized messages via Email, SMS and App push notifications to reach customers at the most critical moments. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/recommend/" target="_blank" title="Algorithm Studio"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/algorithm-studio-icon.svg" alt="" width="60" height="60" /> <strong>Algorithm Studio</strong> Combine the hyper-personalization of Experience OS alongside your own deep business expertise to build recommendation algorithms using Dynamic Yield’s proprietary AI pipeline capabilities to increase revenue and brand loyalty. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/discover/" target="_blank" title="Audience Hub"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/audiences.svg" alt="" width="60" height="60" /> <strong>Audience Hub</strong> Power deep personalization with an agile segmentation and data management system. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/adaptml/" target="_blank" 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