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fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-43910 current_page_item"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/ecommerce/">English</a></li><li><a href="https://www.dynamicyield.com/es/ecommerce/">Español</a></li><li><a href="https://www.dynamicyield.com/de/ecommerce/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/ecommerce/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/ecommerce/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div data-elementor-type="wp-post" data-elementor-id="43910" class="elementor elementor-43910" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-a10e807 header-section elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="a10e807" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-eac03e9 elementor-column elementor-col-50 elementor-top-column" data-id="eac03e9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2acfc64 top-subheader elementor-widget elementor-widget-heading" data-id="2acfc64" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">PERSONALIZATION FOR ECOMMERCE</div></div></div><div class="elementor-element elementor-element-1073ffa elementor-widget elementor-widget-heading" data-id="1073ffa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Transform browsers into buyers with a shopping experience just for them</h1></div></div><div class="elementor-element elementor-element-ef5f31a elementor-widget elementor-widget-text-editor" data-id="ef5f31a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Your customers expect personalization. Are you delivering? Craft experiences they’ll love by making every interaction uniquely relevant to them. Increase orders, foster brand loyalty, and make shopping effortless.</div></div></div><div class="elementor-element elementor-element-d1cf8c5 elementor-widget elementor-widget-html" data-id="d1cf8c5" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/request-demo/" title="Talk to an expert" target="_blank" class="plain-button">TALK TO AN EXPERT</a></div></div></div></div></div><div class="elementor-element elementor-element-8b64d96 header-media-col elementor-column elementor-col-50 elementor-top-column" data-id="8b64d96" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c89db52 header-media elementor-widget elementor-widget-html" data-id="c89db52" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="header-media-box header-media-box-1 retina_parent active"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2024/01/head-img-1.jpg" alt="" width="300" height="210" /></div><div class="header-media-box header-media-box-2 retina_parent"> <img decoding="async" src="/wp-content/uploads/2024/01/head-img-3.jpg" alt="" width="237" height="180" /></div><div class="header-media-box header-media-box-3 retina_parent"> <img decoding="async" src="/wp-content/uploads/2024/01/head-img-2.jpg" alt="" width="179" height="210" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-4eb2c65 elementor-section-full_width global-section elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="4eb2c65" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-92e2fb5 elementor-column elementor-col-100 elementor-top-column" data-id="92e2fb5" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-91b5e69 module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="91b5e69" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-f1626de elementor-column elementor-col-100 elementor-inner-column" data-id="f1626de" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-307278a elementor-widget elementor-widget-shortcode" data-id="307278a" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="awards-box-component"><div class="abc-container"><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-gartner.svg" alt="" width="101" height="21" /></div><div class="abc-item-text">2026 Leader for 8 consecutive times</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/09/G2.svg" alt="" width="30" height="18" /></div><div class="abc-item-text">Personalization Engines Leader, 2019-2025</div></div><div class="abc-item"><div class="abc-item-img-wrap"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/11/award-forrester.svg" alt="" width="120" height="21" /></div><div class="abc-item-text">Forrester Wave Leader, <br>Q4 2024</div></div></div></div><style>#awards-box-component,
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src="https://www.dynamicyield.com/wp-content/uploads/2023/12/on.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-08b3da5 elementor-widget elementor-widget-image" data-id="08b3da5" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2019/07/decathlon-black-new.svg" class="attachment-full size-full" alt="Decathlon logo" /></div></div></div><div class="elementor-element elementor-element-d723ddd elementor-widget elementor-widget-image" data-id="d723ddd" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/12/fendi.svg" class="attachment-full size-full" alt="" /></div></div></div><div class="elementor-element elementor-element-6e93536 elementor-widget elementor-widget-image" data-id="6e93536" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><div class="elementor-image"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2023/09/abm-castlery.svg" class="attachment-full size-full" alt="" /></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-123fdd5 intro-section module plain-section elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="123fdd5" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-7fe4660 elementor-column elementor-col-50 elementor-inner-column" data-id="7fe4660" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-0b9630c elementor-widget elementor-widget-heading" data-id="0b9630c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Turn browsers into loyal customers with Experience OS</h2></div></div><div class="elementor-element elementor-element-bc49bd9 elementor-widget elementor-widget-text-editor" data-id="bc49bd9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Individualize the journey for every customer, optimizing each interaction to be one they truly love.</p><p>We built <a href="https://www.dynamicyield.com/experience-os/">Experience OS</a> so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-a52faa2 elementor-column elementor-col-50 elementor-inner-column" data-id="a52faa2" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3ad9884 floating-block module elementor-widget elementor-widget-html" data-id="3ad9884" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <strong>Join us, to:</strong><ul><li>Increase retention and loyalty through relevant recommendations and simplified repurchasing.</li><li>Measure the impact of your personalization program with retail-specific KPIs.</li><li>Easily integrate with all of your existing technology.</li></ul></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-db4d568 cert-section module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="db4d568" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-fa85603 elementor-column elementor-col-100 elementor-inner-column" data-id="fa85603" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-21ca260 elementor-widget elementor-widget-heading" data-id="21ca260" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">A longstanding commitment to Responsible Personalization</h2></div></div><div class="elementor-element elementor-element-7f12874 elementor-widget elementor-widget-text-editor" data-id="7f12874" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Dynamic Yield is private by design and compliant with the latest laws and regulations around the world</div></div></div><div class="elementor-element elementor-element-0a1dfca cert-wrap elementor-widget elementor-widget-html" data-id="0a1dfca" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="badges-wrap"><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/gdpr.svg" alt="GDPR" width="70" height="70"> <span>GDPR</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/ccpa.svg" alt="CCPA" width="63" height="48"> <span>CCPA</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/27001.svg" alt="ISO 27001" width="80" height="70"> <span>ISO 27001</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/27018.svg" alt="ISO 27018" width="80" height="70"> <span>ISO 27018</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/27017.svg" alt="ISO 27017" width="80" height="70"> <span>ISO 27017</span></div><div class="badge-box"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/27701.svg" alt="ISO 27701" width="80" height="70"> <span>ISO 27701</span></div><div class="badge-box retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/soc.png" alt="SOC II" width="80" height="70"> <span>SOC II</span></div></div> <a href="/compliance/" title="accreditations and certifications" target="_blank">View our full list of accreditations and certifications here →</a></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-aeb439b customers-section module plain-section elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="aeb439b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9cad827 elementor-column elementor-col-100 elementor-inner-column" data-id="9cad827" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-12bbc44 section-subheader elementor-widget elementor-widget-heading" data-id="12bbc44" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Personalization in Practice</div></div></div><div class="elementor-element elementor-element-570b45b elementor-widget elementor-widget-heading" data-id="570b45b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Browse the most Innovative Personalization Examples for eCommerce for every customer</h2></div></div><div class="elementor-element elementor-element-4cc8e61 elementor-widget elementor-widget-html" data-id="4cc8e61" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="customer-tabs"><ul class="top-tabs"><li class="active" data-tab="image--1">The Cold Start</li><li data-tab="image--2">The Low Intent Shopper</li><li data-tab="image--3">The Undecided or Privacy Minded</li><li data-tab="image--4">The Black Friday Shopper</li><li data-tab="image--5">The Returning Visitor</li><li data-tab="image--6">The Loyal Customer</li></ul><ul class="side-tabs"><li class="active" data-block="image--1"><h4>The Cold Start</h4> <strong>Recommend the next best product with deep learning</strong><p>Maximize product recommendations and drive users further down the funnel with a state of the art deep learning recommendation algorithm, to automatically predict the next product(s) each user is most likely to engage with.</p></li><li data-block="image--2"><h4>The Low Intent Shopper</h4> <strong>Personalize email content by intent to drive efficiency and conversions</strong><p>Leverage advanced audience segmentation to target promotions by intent, serving different variations to low intent vs high intent buyers in a single email send, saving time and driving more purchases from each audience.</p></li><li data-block="image--3"><h4>The Undecided or Privacy Minded</h4> <strong>Guide shoppers to find the right products with a gift finder</strong><p>Increase product discovery and provide a guided shopping experience with a survey that generates relevant product recommendations. This template leverages self-segmentation, making it a zero-party data strategy.</p></li><li data-block="image--4"><h4>The Black Friday Shopper</h4> <strong>Promote products with high margins and low return rates</strong><p>Boost products with high profit margins and demote items with a high return rate to retain profitability while still recommending the most relevant products to customers. On a holiday like Black Friday, this allows you to serve your most recent top performers while still prioritizing relevancy and revenue.</p></li><li data-block="image--5"><h4>The Returning Visitor</h4> <strong>Personalize the entire homepage by customer affinity</strong><p>Leverage Dynamic Yield’s powerful affinity profiling to serve each visitor the products and content most likely to engage them. With each digital interaction, the user’s affinity profile is updated and refined, creating a deeper understanding of their interests and preferences to create a completely tailored experience across every touchpoint.</p></li><li data-block="image--6"><h4>The Loyal Customer</h4> <strong>Recommend products within a customer’s loyalty points range</strong><p>Incentivize returning loyal customers to keep spending and delight them with new products while keeping them informed of their available loyalty perks.</p></li></ul><div class="tab-images-wrap"><div class="tab-image active" data-img="image--1"><div class="tab-image-inner retina_parent"><figure> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/default-lp.png" alt="" width="258" height="328"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/deep-learning-recs.png" alt="" width="258" height="110"></figure> <span class="tab-btn"> <strong>Strategy</strong> <span>Deep learning homepage recommendation carousel</span> </span></div><div class="tab-image-inner retina_parent"><figure> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/default-lp.png" alt="" width="258" height="328"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/machine-learning-recs.png" alt="" width="258" height="110"></figure> <span class="tab-btn"> <strong>Strategy</strong> <span>Machine learning homepage recommendation carousel</span> </span></div></div><div class="tab-image" data-img="image--2"><div class="tab-image-inner retina_parent"><figure> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/high-intent-email.png" alt="" width="260" height="436"></figure> <span class="tab-btn"> <strong>Strategy</strong> <span>Email tailored to <span>high intent</span> buyers</span> </span></div><div class="tab-image-inner retina_parent"><figure> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/low-intent-email.png" alt="" width="260" height="456"></figure> <span class="tab-btn"> <strong>Strategy</strong> <span>Email tailored to <span>low intent</span> buyers</span> </span></div></div><div class="tab-image" data-img="image--3"><div class="tab-image-inner"><figure> <img decoding="async" src="/wp-content/uploads/2023/12/lp@x2.png" alt="" width="" height=""></figure><div class="tab-image-slides"> <img loading="lazy" decoding="async" class="screen-1" src="/wp-content/uploads/2024/01/screen-1.svg" alt="" width="360" height="268"> <img loading="lazy" decoding="async" class="screen-1-h" src="/wp-content/uploads/2024/01/screen-1-h.svg" alt="" width="360" height="268"> <img loading="lazy" decoding="async" class="screen-2" src="/wp-content/uploads/2024/01/screen-2.svg" alt="" width="360" height="268"> <img loading="lazy" decoding="async" class="screen-2-h" src="/wp-content/uploads/2024/01/screen-2-h.svg" alt="" width="360" height="268"> <img loading="lazy" decoding="async" class="screen-3" src="/wp-content/uploads/2024/01/screen-3.svg" alt="" width="360" height="268"> <img loading="lazy" decoding="async" class="screen-3-h" src="/wp-content/uploads/2024/01/screen-3-h.svg" alt="" width="360" height="268"> <img loading="lazy" decoding="async" class="screen-4" src="/wp-content/uploads/2024/01/screen-4.svg" alt="" width="360" height="268"> <img loading="lazy" decoding="async" class="screen-4-h" src="/wp-content/uploads/2024/01/screen-4-h.svg" alt="" width="360" height="268"></div></div></div><div class="tab-image" data-img="image--4"><div class="tab-image-inner retina_parent"><figure> <img decoding="async" src="/wp-content/uploads/2023/12/ui.png" alt="" width="" height=""> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="35" viewBox="0 0 16 35" fill="none"> <path d="M7.29289 34.7071C7.68342 35.0976 8.31658 35.0976 8.70711 34.7071L15.0711 28.3431C15.4616 27.9526 15.4616 27.3195 15.0711 26.9289C14.6805 26.5384 14.0474 26.5384 13.6569 26.9289L8 32.5858L2.34314 26.9289C1.95262 26.5384 1.31946 26.5384 0.928931 26.9289C0.538407 27.3195 0.538407 27.9526 0.928931 28.3431L7.29289 34.7071ZM7 -4.37114e-08L7 34L9 34L9 4.37114e-08L7 -4.37114e-08Z" fill="#FFA354"/> </svg></figure><figure> <img decoding="async" src="/wp-content/uploads/2023/12/recs-widget.png" alt="" width="" height=""></figure></div></div><div class="tab-image" data-img="image--5"><div class="tab-image-inner retina_parent"><figure> <img decoding="async" src="/wp-content/uploads/2023/12/hp-average.png" alt="" width="" height=""></figure> <span class="tab-btn"> <strong>Strategy</strong> <span>Homepage tailored to average visitor</span> </span></div><div class="tab-image-inner retina_parent"><figure> <img decoding="async" src="/wp-content/uploads/2023/12/hp-makeup.png" alt="" width="" height=""></figure> <span class="tab-btn"> <strong>Strategy</strong> <span>Homepage tailored to makeup</span> </span></div></div><div class="tab-image" data-img="image--6"><div class="tab-image-inner retina_parent"><figure> <img decoding="async" src="/wp-content/uploads/2023/12/beauty-app.png" alt="" width="" height=""></figure></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-c67ba7b quote-section module plain-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="c67ba7b" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-c0e94c9 elementor-column elementor-col-100 elementor-inner-column" data-id="c0e94c9" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ebf855d quote-block elementor-widget elementor-widget-html" data-id="ebf855d" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><p>Dynamic Yield enables our team to deploy complex engagement strategies across multiple channels seamlessly. This year, we expanded our recommendation campaigns to mobile and saw a huge uplift (25%) as a result — the fact that we are able to do this from one platform is a game changer.</p><div class="author-img retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/val.png" alt="" width="56" height="60"></div><div class="author-name"> <strong>Valentina Barbetta</strong>, eCommerce Product Owner<div class="company-logo"><img loading="lazy" decoding="async" src="/wp-content/uploads/2023/12/lvr-small.svg" alt="" width="130" height="14"></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-672a51e os-section module plain-section elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="672a51e" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-dedd227 elementor-column elementor-col-100 elementor-top-column" data-id="dedd227" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-6cf341a elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6cf341a" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-cc9cb6f elementor-column elementor-col-100 elementor-inner-column" data-id="cc9cb6f" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-4f8bc21 elementor-widget elementor-widget-shortcode" data-id="4f8bc21" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div id="gf-tabbed-banner-large-component" class="gartner"><div class="gft-container"><div class="gft-container-inner"><div class="gft-title">Recognized as a <span class="accent">Leader</span> in personalization. Built for how commerce happens next.</div><div class="gft-tabs"><div class="gft-tab active-tab" data-title="gartner">Gartner</div><div class="gft-tab" data-title="forrester">Forrester</div></div><div class="gft-tab-content active-tab" data-tab="gartner"> <a href="/guides/gartner/" title="Gartner MQ" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2026/02/gartner-2026-MagicQuadrant-personalization.png" width="441" height="441" alt="Gartner" > </a><div class="gft-copy"><span class="accent">Eight consecutive times </span>of recognition as a Leader in the Gartner® Magic Quadrant™ for Personalization Engines reflect sustained execution as personalization evolves toward more autonomous, agentic experiences.</div> <a href="/guides/gartner/" title="Gartner MQ" class="gft-cta">Read the Gartner® report</a></div><div class="gft-tab-content" data-tab="forrester"> <a href="/guides/forrester/" title="Forrester" class="gft-img-wrap retina_parent"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/02/forrester-2024-banner.png" width="441" height="441" alt="Forrester" > </a><div class="gft-copy">Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.</div> <a href="/guides/forrester/" title="Forrester" class="gft-cta">Read the Forrester report</a></div></div></div></div><style>#gf-tabbed-banner-large-component > div > div > div.gft-tabs{display:none;}
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Dynamic Yield’s flexible data architecture and open API helps you create powerful integrations with any enterprise system like CMS Systems, eCommerce Systems, DMPs, Marketing Automation Platforms, Tag Management Platforms, Web Analytics Solutions and more.</div></div></div><div class="elementor-element elementor-element-e44b9ea elementor-widget elementor-widget-html" data-id="e44b9ea" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/integrations/" title="Explore all integrations" class="">Explore all integrations →</a></div></div></div></div></div><div class="elementor-element elementor-element-388be84 elementor-hidden-phone elementor-column elementor-col-50 elementor-inner-column" data-id="388be84" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-9199d89 elementor-widget elementor-widget-html" data-id="9199d89" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="integrations-bubble"><div class="bubble-company-logo"><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2021/03/custora-logo.svg" alt="" width="1" height="1"></div><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2021/07/sendgrid-logo.svg" alt="" width="1" height="1"></div><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/01/GAnalytics-logo.svg" alt="" width="1" height="1"></div><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2021/07/mailchimp-logo.svg" alt="" width="1" height="1"></div><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2021/03/ads-google-logo.svg" alt="" width="1" height="1"></div><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2023/03/facebook.svg" alt="" width="1" height="1"></div><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2020/06/salesforce-integration.svg" alt="" width="1" height="1"></div><div class="company-integration-logo"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2020/06/magento-integration.svg" alt="" width="1" height="1"></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-ad482e0 exp-store-title-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="ad482e0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-9313a75 elementor-column elementor-col-100 elementor-inner-column" data-id="9313a75" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5e10b0c section-subheader elementor-widget elementor-widget-heading" data-id="5e10b0c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Capabilities for Every Need</div></div></div><div class="elementor-element elementor-element-eb2dcc4 elementor-widget elementor-widget-heading" data-id="eb2dcc4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">The Experience OS App Store</h2></div></div><div class="elementor-element elementor-element-9a360e5 elementor-widget elementor-widget-text-editor" data-id="9a360e5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">A marketplace of applications and extensions designed to help you grow your personalization program with ease</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-76e2c00 exp-store-section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="76e2c00" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-row"><div class="elementor-element elementor-element-5f1d7b6 elementor-column elementor-col-100 elementor-inner-column" data-id="5f1d7b6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-aa3ed90 exp-os-box elementor-widget elementor-widget-html" data-id="aa3ed90" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a href="/personalization/" target="_blank" title="Experience Web"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/web-personalization.svg" alt="" width="60" height="60" /> <strong>Experience Web</strong> Showcase contextually relevant web content, products, messages, and offers based on real-time signals from visitors. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/email/" target="_blank" title="Experience Email"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/email-personalization.svg" alt="" width="60" height="60" /> <strong>Experience Email</strong> Elevate your email marketing campaigns with predictive emails that adapt to each customer in real time. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/mobile/" target="_blank" title="Experience App"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/app-personalization.svg" alt="" width="60" height="60" /> <strong>Experience App</strong> Personalize and optimize the mobile app experiences for iOS and Android. Power app experiences that drive action and improve retention. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="https://support.dynamicyield.com/hc/en-us/categories/20982530950941-Sorting-Optimizer" target="_blank" title="API Campaigns"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2025/03/Sorting-optimizer-logo.svg" alt="" width="60" height="60" /> <strong>Sorting Optimizer</strong> Test and target how your category pages are sorted using different sorting logics, apply merchandising rules that incorporate user affinity, past behavior, and business logic. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/engage/" target="_blank" title="Reconnect"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/reconnect-icon.svg" alt="" width="60" height="60" /> <strong>Reconnect</strong> Automatically trigger personalized messages via Email, SMS, Web and App push notifications to reach customers at the most critical moments. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/recommend/" target="_blank" title="Algorithm Studio"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2024/06/algorithm-studio-icon.svg" alt="" width="60" height="60" /> <strong>Algorithm Studio</strong> Combine the hyper-personalization of Experience OS alongside your own deep business expertise to build recommendation algorithms using Dynamic Yield’s proprietary AI pipeline capabilities to increase revenue and brand loyalty. </span> <span class="exp-os-box-link">Learn more →</span> </a> <a href="/discover/" target="_blank" title="Audience Hub"> <span class="exp-os-box-inner"> <img loading="lazy" decoding="async" src="/wp-content/uploads/2022/09/audiences.svg" alt="" width="60" height="60" /> <strong>Audience Hub</strong> Power deep personalization with an agile segmentation and data 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