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d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a 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d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item 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menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item 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terms</span></a></li><li class="resources-use-cases menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/personalization-examples/">Inspiration Library<span>Personalization examples from real brands</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Personalization Maturity</strong><span>How global businesses prioritize personalization</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/guides/">Guides & reports<span>Comprehensive topic-specific materials</span></a></li><li class="resources-benchmarks menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmarks<span>Industry performance metrics and insights</span></a></li></ul></li><li class="bottom"><a href="/rooted-personalization/" target="_self"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/03/rooted-icon.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">Rooted Personalization<span>new</span></strong> <span class="menu-cta-subtitle">Learn a scalable methodology for building an audience-based personalization program.</span> <span class="menu-cta-button">Find out more →</span></div></div></a></li></ul></div></li><li class="contact top-link walker-last mobile-only menu-item menu-item-type-post_type menu-item-object-page" data-content="connect-with-us" title=""> <a href="https://www.dynamicyield.com/contact/"><span class="button-arrow">Connect with us</span></a></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>en<ul><li><a class="active" href="https://www.dynamicyield.com/examples/theme/journey-personalization/">English</a></li><li><a href="https://www.dynamicyield.com/es/examples/theme/personalizacion-del-journey/">Español</a></li><li><a href="https://www.dynamicyield.com/de/examples/theme/personalisierung-der-customer-journey/">Deutsch</a></li><li><a href="https://www.dynamicyield.com/fr/examples/theme/personnalisation-du-parcours/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/request-demo/"> <span class="button-inner"> Talk to sales </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div class="archive_title dark"><div class="container clearfix"><div class="et_pb_column"><div class="title-section"><div class="title-tagline"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink">All personalization examples</a></div><div class="title-wrapper"><h1 class="main_title">Personalization examples for Journey Personalization</h1></div><div class="title-text"> Illustrated through real customer examples from across the world</div><div class="use_cases_found"> 24 use cases found for: <a href="https://www.dynamicyield.com/personalization-examples/" class="filter_item">Journey Personalization</a></div></div></div></div></div><div id="main-content" class="new-archive"><div class="container"><div class="et_pb_text et_pb_bg_layout_light et_pb_text_align_left use-cases-grid-wrapper"><div id="use-cases-grid-posts"><div class="use_cases_grid_wrap"><div class="use-cases-grid-header"><div class="use_cases_found"> <span class="cases-count">0</span> results found<div class="filters-gate"> with <strong class="current-gate">Any</strong><ul class="filters-gate-dropdown"><li class="current" data-gate="or">Any</li><li data-gate="and">All</li></ul></div> <span>of the following:</span></div><div class="use_cases_filters_selected"></div><div class="use_cases_sort"><div class="sort_filter"><div class="sort_filter_current">Sort: <span data-filtering="menu_order"> Featured</span></div><ul class="sort_items"><li><span class="current" data-filter="menu_order"> Featured</span></li><li><span class="" data-filter="date"> Recent</span class=""></li></ul></div></div><div class="use_cases_search"> <a href="#" data-toggle="modal" data-target="#search-modal">Search</a></div></div><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile App,Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Overlays and Popups"
data-tags="Core Banking,Small Business"
data-href="/use-case/guided-selling-product-discovery/"
data-use-case-id="197020"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["finance","acf[small-business]","acf[core-banking]"],"case-channel":["mobile-app","mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["low"],"case-experience":["overlays"],"case-tags":["core-banking","small-business"],"menu_order":0,"date":1690556473}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/guided-selling-product-discovery/">Journey Personalization</a> <a href="/use-case/guided-selling-product-discovery/" class="use_case_item_link"><h4>Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view</h4></a> <a href="/use-case/guided-selling-product-discovery/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="0" data-single-url="/use-case/guided-selling-product-discovery/"> PREVIEW</a> <a href="/use-case/guided-selling-product-discovery/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce,Fashion & Apparel"
data-channels="Email"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Email Recommendations"
data-tags="Email Optimization,Product Recommendation Strategies"
data-href="/use-case/personalize-emails-by-loyalty/"
data-use-case-id="194254"
data-filter-props="{"cookies":true,"case-theme":["journey-personalization"],"case-industry":["ecommerce","fashion"],"case-channel":["email"],"case-pages":["email"],"case-efforts":["medium"],"case-experience":["email-recommendations"],"case-tags":["email-optimization","product-recommendation-strategies"],"menu_order":0,"date":1683191930}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/personalize-emails-by-loyalty/">Journey Personalization</a> <a href="/use-case/personalize-emails-by-loyalty/" class="use_case_item_link"><h4>Personalize emails based on loyalty</h4></a> <a href="/use-case/personalize-emails-by-loyalty/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="1" data-single-url="/use-case/personalize-emails-by-loyalty/"> PREVIEW</a> <a href="/use-case/personalize-emails-by-loyalty/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Custom Code Experiences,Dynamic Content"
data-tags="Layout Personalization"
data-href="/use-case/testing-the-order-of-the-homepage-elements/"
data-use-case-id="121925"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["custom-code","dynamic-content"],"case-tags":["layout-personalization"],"menu_order":11,"date":1589557608}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/testing-the-order-of-the-homepage-elements/">Journey Personalization</a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_case_item_link"><h4>Testing the order of homepage elements to increase engagement</h4></a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="2" data-single-url="/use-case/testing-the-order-of-the-homepage-elements/"> PREVIEW</a> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Media"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Notifications and Widgets,Recommendations"
data-tags="Product Recommendation Strategies"
data-href="/use-case/recently-viewed-product-recommendation-drawer/"
data-use-case-id="106737"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["media"],"case-channel":["mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["low"],"case-experience":["notifications","recommendations"],"case-tags":["product-recommendation-strategies"],"menu_order":61,"date":1567707223}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/recently-viewed-product-recommendation-drawer/">Journey Personalization</a> <a href="/use-case/recently-viewed-product-recommendation-drawer/" class="use_case_item_link"><h4>Using a sliding drawer to make previously viewed products top-of-mind</h4></a> <a href="/use-case/recently-viewed-product-recommendation-drawer/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="3" data-single-url="/use-case/recently-viewed-product-recommendation-drawer/"> PREVIEW</a> <a href="/use-case/recently-viewed-product-recommendation-drawer/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile App"
data-impacted-pages=""
data-efforts="High"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Menu Personalization"
data-href="/use-case/user-affinity-based-filter-ordering/"
data-use-case-id="106651"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[fashion]"],"case-channel":["mobile-app"],"case-pages":["category-pages","homepage"],"case-efforts":["high"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","menu-personalization"],"menu_order":71,"date":1567621720}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/user-affinity-based-filter-ordering/">Journey Personalization</a> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_case_item_link"><h4>Designing personalized filters based on user affinity to ease the navigation experience</h4></a> <a href="/use-case/user-affinity-based-filter-ordering/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="4" data-single-url="/use-case/user-affinity-based-filter-ordering/"> PREVIEW</a> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Travel"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Affinity-Based Personalization,Contextual Personalization,Geo-Based Personalization"
data-href="/use-case/dynamic-native-ads-homepage/"
data-use-case-id="106400"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["travel"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["affinity-based-personalization","contextual-personalization","geo-based-personalization"],"menu_order":136,"date":1567522067}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/dynamic-native-ads-homepage/">Journey Personalization</a> <a href="/use-case/dynamic-native-ads-homepage/" class="use_case_item_link"><h4>Featuring popular destinations to guide users’ travel plans</h4></a> <a href="/use-case/dynamic-native-ads-homepage/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="5" data-single-url="/use-case/dynamic-native-ads-homepage/"> PREVIEW</a> <a href="/use-case/dynamic-native-ads-homepage/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Gaming"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="High"
data-experience="Custom Code Experiences"
data-tags="Affinity-Based Personalization,Personalization for Anonymous Visitors,Self-Segmentation Surveys"
data-href="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/"
data-use-case-id="124319"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["gaming"],"case-channel":["mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["high"],"case-experience":["custom-code"],"case-tags":["affinity-based-personalization","personalization-for-anonymous-visitors","customer-surveys"],"menu_order":161,"date":1591214757}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/">Journey Personalization</a> <a href="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/" class="use_case_item_link"><h4>Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately</h4></a> <a href="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="6" data-single-url="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/"> PREVIEW</a> <a href="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Display Ads,Dynamic Content,Dynamic Links,Landing Pages"
data-tags="Contextual Personalization,Landing Page Personalization"
data-href="/use-case/ad-to-landing-page-continuity-example-in-finance/"
data-use-case-id="122233"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["landing-pages"],"case-efforts":["low"],"case-experience":["display-ads","dynamic-content","dynamic-links","landing-pages"],"case-tags":["contextual-personalization","landing-page-personalization"],"menu_order":176,"date":1589920878}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/ad-to-landing-page-continuity-example-in-finance/">Journey Personalization</a> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_case_item_link"><h4>Delivering a continuous experience from ads to landing pages</h4></a> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="7" data-single-url="/use-case/ad-to-landing-page-continuity-example-in-finance/"> PREVIEW</a> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Audience Segments"
data-tags="Affinity-Based Personalization,Customer Loyalty"
data-href="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/"
data-use-case-id="123231"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["medium"],"case-experience":["audiences"],"case-tags":["affinity-based-personalization","customer-loyalty"],"menu_order":211,"date":1590009715}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/">Journey Personalization</a> <a href="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/" class="use_case_item_link"><h4>Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data</h4></a> <a href="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="8" data-single-url="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/"> PREVIEW</a> <a href="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content"
data-tags="Contextual Personalization,Personalization for Anonymous Visitors,Weather-Based Personalization"
data-href="/use-case/contextual-based-homepage-hero-banners-in-finance/"
data-use-case-id="122413"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["low"],"case-experience":["dynamic-content"],"case-tags":["contextual-personalization","personalization-for-anonymous-visitors","weather-based-personalization"],"menu_order":221,"date":1589998301}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/contextual-based-homepage-hero-banners-in-finance/">Journey Personalization</a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_case_item_link"><h4>Using contextual data to segment new users for an experience</h4></a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="9" data-single-url="/use-case/contextual-based-homepage-hero-banners-in-finance/"> PREVIEW</a> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Custom Code Experiences"
data-tags="Layout Personalization"
data-href="/use-case/application-form-a-b-testing-strategy-in-finance/"
data-use-case-id="122570"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["web"],"case-pages":["sitewide"],"case-efforts":["medium"],"case-experience":["custom-code"],"case-tags":["layout-personalization"],"menu_order":280,"date":1589999725}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/application-form-a-b-testing-strategy-in-finance/">Journey Personalization</a> <a href="/use-case/application-form-a-b-testing-strategy-in-finance/" class="use_case_item_link"><h4>Testing application form layouts to increase conversion rates</h4></a> <a href="/use-case/application-form-a-b-testing-strategy-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="10" data-single-url="/use-case/application-form-a-b-testing-strategy-in-finance/"> PREVIEW</a> <a href="/use-case/application-form-a-b-testing-strategy-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Travel"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Recommendations"
data-tags="Affinity-Based Personalization,Call Center,Contextual Personalization"
data-href="/use-case/call-center-data-driven-personalization/"
data-use-case-id="105822"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["travel"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["recommendations"],"case-tags":["affinity-based-personalization","call-center","contextual-personalization"],"menu_order":295,"date":1567516311}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/call-center-data-driven-personalization/">Journey Personalization</a> <a href="/use-case/call-center-data-driven-personalization/" class="use_case_item_link"><h4>Personalizing the online customer journey using unique, call center data</h4></a> <a href="/use-case/call-center-data-driven-personalization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="11" data-single-url="/use-case/call-center-data-driven-personalization/"> PREVIEW</a> <a href="/use-case/call-center-data-driven-personalization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Dynamic Content"
data-tags="Menu Personalization"
data-href="/use-case/mobile-optimized-navigation-bar/"
data-use-case-id="105519"
data-filter-props="{"cookies":true,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["mobile-web"],"case-pages":["sitewide"],"case-efforts":["medium"],"case-experience":["dynamic-content"],"case-tags":["menu-personalization"],"menu_order":325,"date":1567510447}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/mobile-optimized-navigation-bar/">Journey Personalization</a> <a href="/use-case/mobile-optimized-navigation-bar/" class="use_case_item_link"><h4>Creating a mobile-first navigation experience to drive discovery and purchases</h4></a> <a href="/use-case/mobile-optimized-navigation-bar/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="12" data-single-url="/use-case/mobile-optimized-navigation-bar/"> PREVIEW</a> <a href="/use-case/mobile-optimized-navigation-bar/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Gaming"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Dynamic Content,Landing Pages,Recommendations"
data-tags="Affinity-Based Personalization,Content Recommendations,Contextual Personalization,Layout Personalization,Product Recommendation Strategies"
data-href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/"
data-use-case-id="124269"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["gaming"],"case-channel":["mobile-web","web"],"case-pages":["landing-pages"],"case-efforts":["low"],"case-experience":["dynamic-content","landing-pages","recommendations"],"case-tags":["affinity-based-personalization","content-recommendations","contextual-personalization","layout-personalization","product-recommendation-strategies"],"menu_order":330,"date":1591214225}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/">Journey Personalization</a> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_case_item_link"><h4>Build, personalize and optimize dedicated campaign landing pages</h4></a> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="13" data-single-url="/use-case/build-dedicated-campaign-landing-pages-in-igaming/"> PREVIEW</a> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Travel"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Landing Pages"
data-tags="Affinity-Based Personalization,Contextual Personalization,Geo-Based Personalization"
data-href="/use-case/data-driven-landing-page-optimization/"
data-use-case-id="107127"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["travel"],"case-channel":["mobile-web","web"],"case-pages":["landing-pages"],"case-efforts":["medium"],"case-experience":["landing-pages"],"case-tags":["affinity-based-personalization","contextual-personalization","geo-based-personalization"],"menu_order":350,"date":1567710078}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/data-driven-landing-page-optimization/">Journey Personalization</a> <a href="/use-case/data-driven-landing-page-optimization/" class="use_case_item_link"><h4>Designing personalized Landing Pages based on user behavior</h4></a> <a href="/use-case/data-driven-landing-page-optimization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="14" data-single-url="/use-case/data-driven-landing-page-optimization/"> PREVIEW</a> <a href="/use-case/data-driven-landing-page-optimization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Gaming"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Landing Pages"
data-tags="Affinity-Based Personalization,Contextual Personalization,Geo-Based Personalization,Personalization for Anonymous Visitors"
data-href="/use-case/customer-data-driven-landing-page-creation/"
data-use-case-id="107082"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["gaming"],"case-channel":["mobile-web","web"],"case-pages":["landing-pages"],"case-efforts":["medium"],"case-experience":["landing-pages"],"case-tags":["affinity-based-personalization","contextual-personalization","geo-based-personalization","personalization-for-anonymous-visitors"],"menu_order":360,"date":1567709715}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/customer-data-driven-landing-page-creation/">Journey Personalization</a> <a href="/use-case/customer-data-driven-landing-page-creation/" class="use_case_item_link"><h4>Crafting optimal Landing Pages using holistic customer data</h4></a> <a href="/use-case/customer-data-driven-landing-page-creation/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="15" data-single-url="/use-case/customer-data-driven-landing-page-creation/"> PREVIEW</a> <a href="/use-case/customer-data-driven-landing-page-creation/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Notifications and Widgets,Overlays and Popups"
data-tags="Contextual Personalization,Personalization for Anonymous Visitors,Personalized Messages"
data-href="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/"
data-use-case-id="122283"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["low"],"case-experience":["notifications","overlays"],"case-tags":["contextual-personalization","personalization-for-anonymous-visitors","personalized-messages"],"menu_order":415,"date":1589991595}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/">Journey Personalization</a> <a href="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/" class="use_case_item_link"><h4>Tailoring on-site welcome messages according to traffic source</h4></a> <a href="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="16" data-single-url="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/"> PREVIEW</a> <a href="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Notifications and Widgets"
data-tags="Customer Loyalty"
data-href="/use-case/loyalty-based-communication/"
data-use-case-id="105008"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["web"],"case-pages":["sitewide"],"case-efforts":["low"],"case-experience":["notifications"],"case-tags":["customer-loyalty"],"menu_order":425,"date":1567270844}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/loyalty-based-communication/">Journey Personalization</a> <a href="/use-case/loyalty-based-communication/" class="use_case_item_link"><h4>Leveraging loyalty program data to tailor the user experience</h4></a> <a href="/use-case/loyalty-based-communication/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="17" data-single-url="/use-case/loyalty-based-communication/"> PREVIEW</a> <a href="/use-case/loyalty-based-communication/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Audience Segments"
data-tags="Personalization for Anonymous Visitors"
data-href="/use-case/anonymous-visitor-personalization/"
data-use-case-id="107213"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[athletics]"],"case-channel":["mobile-web","web"],"case-pages":["sitewide"],"case-efforts":["medium"],"case-experience":["audiences"],"case-tags":["personalization-for-anonymous-visitors"],"menu_order":435,"date":1567710583}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/anonymous-visitor-personalization/">Journey Personalization</a> <a href="/use-case/anonymous-visitor-personalization/" class="use_case_item_link"><h4>Harnessing 3rd-party data to personalize the site experience for unknown visitors</h4></a> <a href="/use-case/anonymous-visitor-personalization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="18" data-single-url="/use-case/anonymous-visitor-personalization/"> PREVIEW</a> <a href="/use-case/anonymous-visitor-personalization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Gaming"
data-channels="Mobile App"
data-impacted-pages=""
data-efforts=""
data-experience="Notifications and Widgets"
data-tags="Checkout Optimization,Menu Personalization,Social Proof Messaging"
data-href="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/"
data-use-case-id="124842"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["gaming"],"case-channel":["mobile-app"],"case-pages":["sitewide"],"case-efforts":[],"case-experience":["notifications"],"case-tags":["checkout-optimization","menu-personalization","social-proof-messaging"],"menu_order":460,"date":1591300659}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/">Journey Personalization</a> <a href="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/" class="use_case_item_link"><h4>Encourage mobile shoppers to download the mobile app for a more personalized experience</h4></a> <a href="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="19" data-single-url="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/"> PREVIEW</a> <a href="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Finance"
data-channels="Email,Mobile App,Mobile Web,Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Audience Segments,Dynamic Content,Notifications and Widgets,Overlays and Popups,Recommendations,Triggered Emails"
data-tags="Checkout Optimization,Contextual Personalization,Personalized Messages,Upselling and Cross Selling"
data-href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/"
data-use-case-id="123281"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["finance"],"case-channel":["email","mobile-app","mobile-web","web"],"case-pages":["email","sitewide"],"case-efforts":["low"],"case-experience":["audiences","dynamic-content","notifications","overlays","recommendations","triggered-emails"],"case-tags":["checkout-optimization","contextual-personalization","personalized-messages","upselling-and-cross-selling"],"menu_order":480,"date":1590010408}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/">Journey Personalization</a> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_case_item_link"><h4>Creating an omnichannel customer journey experience in Finance</h4></a> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="20" data-single-url="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/"> PREVIEW</a> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="Media"
data-channels="Mobile Web,Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Custom Code Experiences,Recommendations"
data-tags="Affinity-Based Personalization,Video Recommendation Strategies"
data-href="/use-case/video-driven-homepage-optimization/"
data-use-case-id="104656"
data-filter-props="{"cookies":true,"case-theme":["journey-personalization"],"case-industry":["media"],"case-channel":["mobile-web","web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["custom-code","recommendations"],"case-tags":["affinity-based-personalization","video-recommendation-strategies"],"menu_order":485,"date":1567267914}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/video-driven-homepage-optimization/">Journey Personalization</a> <a href="/use-case/video-driven-homepage-optimization/" class="use_case_item_link"><h4>Tailoring homepage content to drive video consumption</h4></a> <a href="/use-case/video-driven-homepage-optimization/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="21" data-single-url="/use-case/video-driven-homepage-optimization/"> PREVIEW</a> <a href="/use-case/video-driven-homepage-optimization/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries=""
data-channels="Web"
data-impacted-pages=""
data-efforts="Low"
data-experience="Custom Code Experiences"
data-tags="Menu Personalization"
data-href="/use-case/highlighted-site-search/"
data-use-case-id="103407"
data-filter-props="{"cookies":null,"case-theme":["journey-personalization"],"case-industry":["acf[beauty]","acf[electronics]","acf[fashion]","acf[home]"],"case-channel":["web"],"case-pages":["sitewide"],"case-efforts":["low"],"case-experience":["custom-code"],"case-tags":["menu-personalization"],"menu_order":541,"date":1566992776}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/highlighted-site-search/">Journey Personalization</a> <a href="/use-case/highlighted-site-search/" class="use_case_item_link"><h4>Making site-search more prominent to increase usage</h4></a> <a href="/use-case/highlighted-site-search/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="22" data-single-url="/use-case/highlighted-site-search/"> PREVIEW</a> <a href="/use-case/highlighted-site-search/" class="use_cases_details"> DETAILS</a></div></div><div class="use_cases_item_wrap"
data-current-page="1"
data-found-posts="24"
data-posts-per-page="64"
data-max-num-pages="1"
data-themes="Journey Personalization"
data-themes-en="Journey Personalization"
data-industries="eCommerce"
data-channels="Web"
data-impacted-pages=""
data-efforts="Medium"
data-experience="Custom Code Experiences"
data-tags="Affinity-Based Personalization,Menu Personalization"
data-href="/use-case/personalized-navigation-menu/"
data-use-case-id="103245"
data-filter-props="{"cookies":false,"case-theme":["journey-personalization"],"case-industry":["ecommerce","acf[beauty]","acf[electronics]","acf[fashion]"],"case-channel":["web"],"case-pages":["homepage"],"case-efforts":["medium"],"case-experience":["custom-code"],"case-tags":["affinity-based-personalization","menu-personalization"],"menu_order":601,"date":1566474984}"
><div class="use_cases_item journey-personalization journey-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="/use-case/personalized-navigation-menu/">Journey Personalization</a> <a href="/use-case/personalized-navigation-menu/" class="use_case_item_link"><h4>Resorting the navigation menu based on each visitor’s affinities and preferred categories</h4></a> <a href="/use-case/personalized-navigation-menu/" class="button-arrow animlink"> VIEW NOW</a> <a href="#" class="use_cases_preview" data-toggle="modal" data-target="#use-case-modal" data-slideindex="23" data-single-url="/use-case/personalized-navigation-menu/"> PREVIEW</a> <a href="/use-case/personalized-navigation-menu/" class="use_cases_details"> DETAILS</a></div></div></div><div class="use-cases-grid-loader" style="display: none;"><figure class="use-cases-grid-loader_inner"><ul class="use-cases-grid-loader_dots"><li></li><li></li><li></li></ul> <span>Loading examples</span></figure></div><div class="use-cases-load-more"><p class="load_more_viewing"> You’re viewing <span class="viewing_posts">0</span> of <span class="found_posts">0</span> use cases</p><div class="use_cases_progress_bar_wrap"><div class="use_cases_progress_bar" style="width:0%"></div></div> <button class="use_cases_load_more_button"> LOAD MORE</button></div></div> <input type="hidden" name="use-cases-index-url" value="https://www.dynamicyield.com/examples/theme/journey-personalization/" /> <script type="text/javascript">$ = jQuery.noConflict();
function change_progress_bar() {
var found_posts = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-found-posts'));
var current_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-posts-per-page'));
var max_num_pages = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-max-num-pages'));
var viewing_pages = 0;
var progress_bar = '0%';
if(current_page < max_num_pages){
viewing_pages = (current_page * posts_per_page);
progress_bar = (current_page * posts_per_page) * 100 / found_posts +'%';
jQuery(".use_cases_load_more_button").show();
}else{
viewing_pages = found_posts;
progress_bar = '100%';
jQuery(".use_cases_load_more_button").hide();
jQuery('.use-case-popup-slick-item.load-more-modal').remove();
}
if(isNaN(found_posts)) {
jQuery('.use-cases-grid-header').find('.use_cases_found').find('.cases-count').html("No");
jQuery('.use-cases-load-more').find('.load_more_viewing').html("Oh! No results for your selected criteria. Try choosing a different set of tags.");
jQuery('.use-cases-load-more').find('.use_cases_progress_bar_wrap').hide();
} else {
jQuery('.use-cases-grid-header').find('.use_cases_found').find('.cases-count').html(found_posts);
jQuery('.use-cases-load-more').find('.use_cases_progress_bar_wrap').show();
jQuery('.use-cases-load-more').find('.use_cases_progress_bar').width(progress_bar);
jQuery('.use-cases-load-more').find('.load_more_viewing').html("You're viewing <span class=\"viewing_posts\"></span> of <span class=\"found_posts\"></span> use cases");
jQuery('.use-cases-load-more').find('.viewing_posts').html(viewing_pages);
jQuery('.use-cases-load-more').find('.found_posts').html(found_posts);
}
}
change_progress_bar();
function collectFiltersData() {
var order_value = jQuery('.use-cases-grid-header .use_cases_sort').find('.sort_filter_current span').attr('data-filtering'),
filters_obj = {};
if (jQuery('.use-cases-grid-wrapper').length) {
jQuery('.use-cases-grid-wrapper').find('.filter-dropdown > .filter-dropdown-nav').each(function(index) {
var data_filter_group = jQuery(this).attr('data-filter-group');
filters_obj[data_filter_group] = [];
jQuery(this).find('.filter_label input:checked').each(function(index) {
filters_obj[data_filter_group].push( jQuery(this).attr('data-filter') ) ;
});
});
}
if (jQuery('.post-type-archive-use-case.search').length) {
var search_value = jQuery('.post-type-archive-use-case.search').find('.main_title span').attr('data-search');
filters_obj['s'] = search_value;
}
filters_obj['order'] = order_value;
filters_obj['gate'] = jQuery('.use-cases-grid-wrapper').find('.filters_wrap.filter_buttons').find('.filters-gate-dropdown').find('li.current').attr('data-gate');
filters_obj['case_cookies'] = jQuery('.filter-cookies-switch-input').attr('data-filter');
// Append the query params to the URL on filters change
var filter_query = {};
$.each(filters_obj, function(index) {
if(this.length > 0) {
if(! Array.isArray(this)) {
filter_query[index.replace('case_', '')] = this.toString();
if(jQuery('.filter-cookies-switch-input').is(':checked')) {
filter_query[index.replace('case_', '')] = this.toString();
} else {
delete filters_obj.case_cookies;
}
} else {
filter_query[index.replace('case_', '')] = this.join(',');
}
}
});
var query = $.param(filter_query);
window.history.pushState('', '', '#' + query);
jQuery('input[name="use-cases-index-url"]').val(window.location.href);
return filters_obj;
}
function collectFiltersElements() {
var filters_elements = '',
filter_elements_count = 0;
if (jQuery('.use-cases-grid-wrapper').length) {
jQuery('.use-cases-grid-wrapper').find('.filter-dropdown > .filter-dropdown-nav').each(function(index) {
var filter_group = jQuery(this),
data_filter_group = filter_group.attr('data-filter-group');
jQuery(this).find('> .filter_item').each(function(index) {
if(jQuery(this).find(' > .filter_label > input:checked').length > 0) {
var filter_text = jQuery(this).find(' > .filter_label > input:checked').attr('data-filter-name');
var data_checked_filter = jQuery(this).find(' > .filter_label > input:checked').attr('data-filter');
if(data_filter_group == 'case_efforts') {
filter_text += ' Effort';
}
var filter_element = '<span class="filter_item" data-checked-group="'+ data_filter_group +'" data-checked-filter="'+ data_checked_filter +'">' + filter_text + '</span>';
filters_elements += filter_element;
filter_elements_count++;
}
else if(
jQuery(this).find('.filter-dropdown-nav input:checked').length > 0
) {
jQuery(this).find('.filter-dropdown-nav input:checked').each(function() {
var filter_text = jQuery(this).attr('data-filter-name');
var data_checked_filter = jQuery(this).attr('data-filter');
if(data_filter_group == 'case_efforts') {
filter_text += ' Effort';
}
var filter_element = '<span class="filter_item" data-checked-group="'+ data_filter_group +'" data-checked-filter="'+ data_checked_filter +'">' + filter_text + '</span>';
filters_elements += filter_element;
filter_elements_count++;
});
}
});
});
var inputSwitch = jQuery('.use-cases-grid-wrapper').find('.filter-cookies-switch-input:checked');
if(inputSwitch.length > 0) {
var filter_text = inputSwitch.attr('data-filter-name');
var data_checked_filter = inputSwitch.attr('data-filter');
var filter_element = '<span class="filter_item filter_item--cookies" data-checked-filter="'+ data_checked_filter +'">' + filter_text + '</span>';
filters_elements += filter_element;
filter_elements_count++;
}
}
if(filters_elements.length > 0){
jQuery('.use-cases-grid-header').addClass('is_checked');
if(filter_elements_count > 1) {
jQuery('.use-cases-grid-header').addClass('is_checked_multiple');
} else {
jQuery('.use-cases-grid-header').removeClass('is_checked_multiple');
}
}else{
jQuery('.use-cases-grid-header').removeClass('is_checked');
jQuery('.use-cases-grid-header').removeClass('is_checked_multiple');
}
return filters_elements;
}
function loadTemplates(pageNumber, filtersArr, loadType, postsPerPage) {
// Push all the use cases into an array
var use_cases_to_filter = [],
use_cases_to_display = [];
$('.use_cases_item_wrap').each(function() {
// Get the props
var filter_props = JSON.parse(
$(this).attr('data-filter-props')
);
// Filter the cookies
if(
filtersArr.case_cookies === undefined ||
filtersArr.case_cookies === false ||
(
(
filtersArr.case_cookies === true ||
filtersArr.case_cookies === 'no'
) &&
filter_props.cookies === true
)
) {
use_cases_to_filter.push({
el: $(this),
props: filter_props
});
}
});
// Collect all the use cases matching the filters,
// by removing irrelevant use cases from the array
$.each(use_cases_to_filter, function(key) {
// Get the gate and props
var gate = filtersArr.gate,
props = this.props;
// Set the is_valid object, that will contain all the
// terms matching the filters.
var is_valid = {};
// Go over all the filters and set the values in the is_valid array
$.each(filtersArr, function(key) {
var filter_name = key.replace('case_', 'case-');
// Skip irrelevant filters
if(
key !== 'gate' &&
key !== 'order' &&
key !== 'case_cookies' &&
key !== 's' &&
this.length > 0
) {
// Run the comparison
var filters_intersect = this.filter(function(value) {
return props[filter_name].includes(value);
});
is_valid[filter_name] = (gate === 'and' ? filters_intersect.length === this.length : filters_intersect.length > 0);
} else if(
key !== 'gate' &&
key !== 'order' &&
key !== 'case_cookies' &&
key !== 's' &&
this.length <= 0
) {
is_valid[filter_name] = 'empty';
}
});
// Check if any filters were assigned
var filters_assigned = Object.values(is_valid).filter(function(value) {
return value === 'empty';
}).length < 7;
// Filter the elements based on the gate
if(
(
gate === 'and' &&
Object.values(is_valid).indexOf(false) < 0
) ||
(
gate === 'or' &&
(
Object.values(is_valid).indexOf(true) > -1 ||
! filters_assigned
)
) ||
(
gate !== 'and' &&
gate !== 'or'
)
) {
use_cases_to_display.push({
el: this.el,
order: filtersArr.order === 'menu_order' ? props.menu_order : props.date
});
}
});
// Order the items
use_cases_to_display.sort(function(a, b) {
return a.order - b.order;
});
// Reverse the array if filtering by date
if(filtersArr.order === 'date') {
use_cases_to_display = use_cases_to_display.reverse();
}
// Set the cases_found param
var cases_found = use_cases_to_display.length;
// Get the relevant chunk of items based on the calculated offset
// also, as this is the final step, extract the elements without the 'order' prop
use_cases_to_display = use_cases_to_display.slice(0, pageNumber * postsPerPage)
.map(item => item.el);
// Now, render the changes
// First, hide it and set the order data attribute to 9999
$('.use_cases_item_wrap').hide()
.attr('data-order', 9999);
// Do the same to the modals and set the 'modal-ignored' class
$('.use-case-popup-slick-item').attr('data-order', 9999)
.addClass('modal-ignored');
// Go over the items and set the data-order param
$.each(use_cases_to_display, function(key) {
$(this).attr('data-order', key)
.find('.use_cases_preview')
.attr('data-slideindex', key);
// Find the modal related to that element,
// add the data-order attribute as well and
// remove the 'modal-ignored' class from it
var use_case_id = $(this).attr('data-use-case-id');
$('.use-case-popup-slick-item[data-use-case-id="' + use_case_id + '"]')
.attr('data-order', key)
.removeClass('modal-ignored');
});
// Reorder the items
$('.use_cases_grid_wrap .use-cases-grid-posts').reorder_children('.use_cases_item_wrap');
// Reorder the modals as well
$('.use-cases-popup-slick-wrapper').reorder_children('.use-case-popup-slick-item');
// Show all items
$.each(use_cases_to_display, function(key) {
$(this).show();
});
// Update the attributes on the cards
$('.use_cases_item_wrap').attr('data-found-posts', cases_found);
$('.use_cases_item_wrap').attr('data-current-page', pageNumber);
$('.use_cases_item_wrap').attr('data-max-num-pages', Math.ceil(cases_found / $('.use_cases_item_wrap').last().attr('data-posts-per-page')));
change_progress_bar();
$(".use-cases-grid-wrapper").removeClass('filters_open');
$('.use_cases_filters_selected').html(collectFiltersElements()).addClass('is-active');
if($('.use_cases_filters_selected').width() > $('.use-cases-grid-header').width() - $('.use_cases_found').width() - $('.use_cases_sort').width() - $('.use_cases_search').width() - 15) {
$('.use-cases-grid-header').addClass('too-wide');
} else {
$('.use-cases-grid-header').removeClass('too-wide');
}
}
jQuery('.archive_use_cases_content .use_cases_grid_wrap, .post-type-archive-use-case.search .use_cases_grid_wrap').on('click','.sort_items li span', function() {
if(! jQuery(this).hasClass('current')) {
var sort_filter = jQuery('.sort_filter');
sort_filter.find('li span').removeClass('current');
jQuery(this).addClass('current');
jQuery(this).parents('.sort_filter').find('.sort_filter_current span')
.html(jQuery(this).html())
.attr('data-filtering', jQuery(this).attr('data-filter'));
var filter_data = collectFiltersData();
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page );
}
});
jQuery('.use-cases-grid-wrapper .filter_buttons, .filter-dropdown > .filter-dropdown-nav').on('click','.apply_button', function() {
var dropdown_nav = jQuery(this).parents('.filter-dropdown-nav');
dropdown_nav.hide();
setTimeout(function() {
dropdown_nav.removeAttr('style');
}, 200);
var filter_data = collectFiltersData();
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page);
});
jQuery('.use-cases-grid-wrapper .filter-cookies-switch-input').on('change', function() {
var filter_data = collectFiltersData();
if(this.checked) {
filter_data['case_cookies'] = true;
} else {
filter_data['case_cookies'] = false;
}
var current_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap').last().attr('data-posts-per-page'));
loadTemplates(1, filter_data, null, current_page * posts_per_page);
});
jQuery('.use_cases_grid_wrap .use-cases-load-more').on('click','.use_cases_load_more_button', function() {
var page;
var current_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-current-page'));
var posts_per_page = parseInt(jQuery('.use_cases_item_wrap:visible').last().attr('data-posts-per-page'));
if(posts_per_page == 64) {
page = current_page + 1;
}else{
page = (posts_per_page / 64) + 1;
}
var filter_data = collectFiltersData();
loadTemplates(page, filter_data, 'load-more', 64);
});
jQuery('body').on('click', '.use_cases_load_more_button.modal-button', function(e) {
jQuery('#use-case-modal').modal('hide');
var top_offset = jQuery('#main-header').outerHeight() + (jQuery('body').hasClass('admin-bar') ? jQuery('#wpadminbar').outerHeight() : 0);
jQuery('body, html').animate({ scrollTop: jQuery('.use_cases_item_wrap:visible').last().offset().top + jQuery('.use_cases_item_wrap:visible').last().outerHeight() - top_offset - 20 }, 500);
jQuery('.use_cases_grid_wrap .use-cases-load-more').find('.use_cases_load_more_button').click();
});
jQuery('body').on('click', '.additional-sub-verticals button', function(e) {
e.preventDefault();
if(! jQuery(this).hasClass('is-current')) {
var container = jQuery(this).parents('.additional-sub-verticals'),
use_case = jQuery(this).parents('.use-case-popup-slick-item');
container.find('button').not(jQuery(this)).removeClass('is-current');
jQuery(this).addClass('is-current');
var config = $.parseJSON(jQuery(this).attr('data-config'));
if(! jQuery(this).hasClass('is-default')) {
use_case.find('.case_results').fadeOut(200);
} else {
use_case.find('.case_results').fadeIn(200);
}
// Who
if(config.who_content && config.who_content.length > 0) {
use_case.find('.case_who > span').fadeOut(200, function() {
use_case.find('.case_who > span').html(config.who_content);
});
setTimeout(function() {
use_case.find('.case_who > span').fadeIn(100);
}, 200);
}
// Title
if(config.alternative_title && config.alternative_title.length > 0) {
use_case.find('.use_case_sidebar_header h4').fadeOut(200, function() {
use_case.find('.use_case_sidebar_header h4').html(config.alternative_title);
});
setTimeout(function() {
use_case.find('.use_case_sidebar_header h4').fadeIn(100);
}, 200);
}
var retina_media_query = '(-webkit-min-device-pixel-ratio: 1.5), (min--moz-device-pixel-ratio: 1.5), (-o-min-device-pixel-ratio: 3/2), (min-resolution: 1.5dppx)';
// Desktop image
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};</script> <div class="modal fade" id="use-case-modal" tabindex="-1" role="dialog" data-backdrop="false" aria-labelledby="useCaseOverlayLabel"><div class="et_pb_row"><div class="modal-dialog" role="document"><div class="row"> <a type="button" class="close x" data-dismiss="modal" aria-label="close"></a></div><div class="modal-content"><div class="modal-body"><div class="use-case-popup-wrapper"><div class="use-cases-popup-slick-wrapper"><div class="use-case-popup-slick-item " data-single-url="/use-case/guided-selling-product-discovery/" data-use-case-id="197020"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Increase acquisition ROI by serving personalized content, recommendations, offers, and guided experiences from the very first page view</h4> <a href="/use-case/guided-selling-product-discovery/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Leading small business bank</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a>, <a href="/personalization-examples/#industry=acf[small-business]"><span class="underlined">Small Business</span></a>, <a href="/personalization-examples/#industry=acf[core-banking]"><span class="underlined">Core Banking</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a 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Bank<\/p>\n","strategy_content":"<p>This leading bank served surveys which asked visitors about their financial goals, retirement information, and more and used the responses to create a more relevant and impactful site experience. As a result of enabling self-segmentation through these surveys, this bank saw an overall increase in the acquisition of new customers. <\/p>\n","hypothesis_content":"<p>Successfully acquiring new customers requires an understanding of their unique needs and interests. By using surveys to recreate an in-person consultative experience, banks can offer tailored discovery and determine the right core banking product and\/or service to recommend.<\/p>\n"}" class="">Core Banking</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/personalize-emails-by-loyalty/" data-use-case-id="194254"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Personalize emails based on loyalty</h4> <a href="/use-case/personalize-emails-by-loyalty/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Leading global retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="https://www.dynamicyield.com/examples/industry/fashion/ "><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/email-optimization/ "><span class="underlined">Email Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/personalize-emails-by-loyalty/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-1 overlayindex-1"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2023/05/personalize-emails-by-loyalty-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2023/05/personalize-emails-by-loyalty-overlay@x2.png" class="popup-example b-lazy" width="378" height="735" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/testing-the-order-of-the-homepage-elements/" data-use-case-id="121925"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Testing the order of homepage elements to increase engagement</h4> <a href="/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Online lingerie and loungewear brand</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>9% increase in CTA completion on the winning variation</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/testing-the-order-of-the-homepage-elements/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-2 overlayindex-2"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/ecomm-multitouch-mobile-hp-overlay@x2.png" class="popup-example b-lazy" width="653" height="768" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Testing the order of homepage elements to increase 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This can only be done by testing different page layout variations against one another until the winner is found.<\/p>\n"}" class="">Consumer Electronics</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; Apparel","slug":"fashion","term_group":0,"term_taxonomy_id":1906,"taxonomy":"case-industry","description":"","parent":1004,"count":2,"filter":"raw","term_order":"29"},"alternative_title":"Testing the order of homepage elements to increase engagement","desktop_image":{"ID":121936,"id":121936,"title":"ecomm-multitouch-mobile-hp","filename":"ecomm-multitouch-mobile-hp.png","filesize":123550,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp\/","alt":"ecomm multitouch mobile 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15:46:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":800,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-263x300.png","medium-width":263,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","medium_large-width":700,"medium_large-height":800,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","large-width":700,"large-height":800,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","1536x1536-width":700,"1536x1536-height":800,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","2048x2048-width":700,"2048x2048-height":800,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-82x94.png","template-small-thumb-width":82,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-700x675.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":800}},"mobile_image":{"ID":150442,"id":150442,"title":"ecomm-multitouch-mobile-hp-overlay-m","filename":"ecomm-multitouch-mobile-hp-overlay-m-1.png","filesize":40419,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp-overlay-m-2\/","alt":"","author":"23","description":"","caption":"","name":"ecomm-multitouch-mobile-hp-overlay-m-2","status":"inherit","uploaded_to":121925,"date":"2020-12-23 16:00:46","modified":"2020-12-23 16:00:46","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":376,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-255x300.png","medium-width":255,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","medium_large-width":320,"medium_large-height":376,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","large-width":320,"large-height":376,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","1536x1536-width":320,"1536x1536-height":376,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","2048x2048-width":320,"2048x2048-height":376,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-80x94.png","template-small-thumb-width":80,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":376,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-1.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":376}},"desktop_overlay_image":{"ID":121926,"id":121926,"title":"ecomm-multitouch-mobile-hp-overlay","filename":"ecomm-multitouch-mobile-hp-overlay.png","filesize":122442,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp-overlay\/","alt":"ecomm multitouch mobile hp overlay","author":"23","description":"","caption":"","name":"ecomm-multitouch-mobile-hp-overlay","status":"inherit","uploaded_to":121925,"date":"2020-05-15 15:43:58","modified":"2020-05-15 15:46:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":653,"height":768,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-255x300.png","medium-width":255,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","medium_large-width":653,"medium_large-height":768,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","large-width":653,"large-height":768,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","1536x1536-width":653,"1536x1536-height":768,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","2048x2048-width":653,"2048x2048-height":768,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-80x94.png","template-small-thumb-width":80,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-653x675.png","et-pb-post-main-image-fullwidth-width":653,"et-pb-post-main-image-fullwidth-height":675,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay.png","et-pb-portfolio-image-single-width":653,"et-pb-portfolio-image-single-height":768}},"mobile_overlay_image":{"ID":121956,"id":121956,"title":"ecomm-multitouch-mobile-hp-overlay-m","filename":"ecomm-multitouch-mobile-hp-overlay-m.png","filesize":40419,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/testing-the-order-of-the-homepage-elements\/ecomm-multitouch-mobile-hp-overlay-m\/","alt":"ecomm multitouch mobile hp overlay mobile","author":"23","description":"","caption":"","name":"ecomm-multitouch-mobile-hp-overlay-m","status":"inherit","uploaded_to":121925,"date":"2020-05-15 15:45:32","modified":"2020-05-15 15:46:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":376,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-255x300.png","medium-width":255,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","medium_large-width":320,"medium_large-height":376,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","large-width":320,"large-height":376,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","1536x1536-width":320,"1536x1536-height":376,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","2048x2048-width":320,"2048x2048-height":376,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-80x94.png","template-small-thumb-width":80,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-320x250.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":376,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m-320x284.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2020\/05\/ecomm-multitouch-mobile-hp-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":376}},"who_content":"<p>Online lingerie and loungewear brand<\/p>\n","strategy_content":"","hypothesis_content":"<p>Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. However, because surveys require site visitors to invest time, it can be challenging to convince them to complete it. Therefore it is crucial for retailers to find the most optimal layout that will capture the average user&#8217;s attention. This can only be done by testing different page layout variations against one another until the winner is found.<\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/recently-viewed-product-recommendation-drawer/" data-use-case-id="106737"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Using a sliding drawer to make previously viewed products top-of-mind</h4> <a href="/use-case/recently-viewed-product-recommendation-drawer/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large employment site</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/media/ "><span class="underlined">Media</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>14% uplift in conversion rate vs. control group with no sliding drawer</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/recently-viewed-product-recommendation-drawer/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-3 overlayindex-3"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/72-customer-experience-sliding-drawer-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/09/72-customer-experience-sliding-drawer-overlay@x2.gif" class="popup-example b-lazy" width="710" height="393" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/user-affinity-based-filter-ordering/" data-use-case-id="106651"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Designing personalized filters based on user affinity to ease the navigation experience</h4> <a href="/use-case/user-affinity-based-filter-ordering/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large apparel retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/user-affinity-based-filter-ordering/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-4 overlayindex-4"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/70-navigation-personalization-user-affinity-feed-filters-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2019/09/70-navigation-personalization-user-affinity-feed-filters-overlay@x2.gif" class="popup-example b-lazy" width="276" height="549" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/dynamic-native-ads-homepage/" data-use-case-id="106400"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Featuring popular destinations to guide users’ travel plans</h4> <a href="/use-case/dynamic-native-ads-homepage/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of the UK’s largest travel booking portals</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/dynamic-native-ads-homepage/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-5 overlayindex-5"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/64-homepage-personalzation-dynamic-ads-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/64-homepage-personalzation-dynamic-ads-overlay@x2.png" class="popup-example b-lazy" width="710" height="472" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/" data-use-case-id="124319"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Display a self-segmentation survey for anonymous users and collect robust data on visitors interests immediately</h4> <a href="/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large Italian online sports betting company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalization-for-anonymous-visitors/ "><span class="underlined">Personalization for Anonymous Visitors</span></a>, <a href="https://www.dynamicyield.com/examples/tag/customer-surveys/ "><span class="underlined">Self-Segmentation Surveys</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/self-segmentation-survey-for-anonymous-users-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-6 overlayindex-6"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-customer-engagement-overlay.gif|https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-customer-engagement-overlay@x2.gif" class="popup-example b-lazy" width="710" height="456" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/ad-to-landing-page-continuity-example-in-finance/" data-use-case-id="122233"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Delivering a continuous experience from ads to landing pages</h4> <a href="/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer financial services company in the United States</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/landing-page-personalization/ "><span class="underlined">Landing Page Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/ad-to-landing-page-continuity-example-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-7 overlayindex-7"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-ad-lp-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-ad-lp-overlay@x2.png" class="popup-example b-lazy" width="666" height="445" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/" data-use-case-id="123231"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data</h4> <a href="/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large insurance services company in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/customer-loyalty/ "><span class="underlined">Customer Loyalty</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/onboarding-crm-data-for-personalized-experiences-in-finserv/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-8 overlayindex-8"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-crm-data-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-crm-data-overlay@x2.png" class="popup-example b-lazy" width="699" height="571" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/contextual-based-homepage-hero-banners-in-finance/" data-use-case-id="122413"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Using contextual data to segment new users for an experience</h4> <a href="/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer insurance services company in the United States</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalization-for-anonymous-visitors/ "><span class="underlined">Personalization for Anonymous Visitors</span></a>, <a href="https://www.dynamicyield.com/examples/tag/weather-based-personalization/ "><span class="underlined">Weather-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/contextual-based-homepage-hero-banners-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-9 overlayindex-9"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-banner-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-personalized-hp-banner-overlay@x2.png" class="popup-example b-lazy" width="692" height="555" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/application-form-a-b-testing-strategy-in-finance/" data-use-case-id="122570"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Testing application form layouts to increase conversion rates</h4> <a href="/use-case/application-form-a-b-testing-strategy-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer financial services company in the United States</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/application-form-a-b-testing-strategy-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-10 overlayindex-10"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-application-lps-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-application-lps-overlay@x2.png" class="popup-example b-lazy" width="697" height="548" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/call-center-data-driven-personalization/" data-use-case-id="105822"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Personalizing the online customer journey using unique, call center data</h4> <a href="/use-case/call-center-data-driven-personalization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of the UK’s popular travel booking portals</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/call-center/ "><span class="underlined">Call Center</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/call-center-data-driven-personalization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-11 overlayindex-11"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/51-journey-personalization-call-center-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/51-journey-personalization-call-center-overlay@x2.png" class="popup-example b-lazy" width="659" height="450" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/mobile-optimized-navigation-bar/" data-use-case-id="105519"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Creating a mobile-first navigation experience to drive discovery and purchases</h4> <a href="/use-case/mobile-optimized-navigation-bar/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>One of the Netherlands’ popular women’s fashion retailers</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>19.1% uplift in purchases per user vs. the default-experience control group</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/mobile-optimized-navigation-bar/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-12 overlayindex-12"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/44-navigation-personalization-mobile-scroll-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/44-navigation-personalization-mobile-scroll-overlay@x2.png" class="popup-example b-lazy" width="275" height="549" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button 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15:00:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":700,"height":550,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-300x236.png","medium-width":300,"medium-height":236,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty.png","medium_large-width":700,"medium_large-height":550,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty.png","large-width":700,"large-height":550,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty.png","1536x1536-width":700,"1536x1536-height":550,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty.png","2048x2048-width":700,"2048x2048-height":550,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-120x94.png","template-small-thumb-width":120,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-400x250.png","et-pb-post-main-image-width":400,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty.png","et-pb-post-main-image-fullwidth-width":700,"et-pb-post-main-image-fullwidth-height":550,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-400x284.png","et-pb-portfolio-image-width":400,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty.png","et-pb-portfolio-image-single-width":700,"et-pb-portfolio-image-single-height":550}},"mobile_image":{"ID":146228,"id":146228,"title":"mobile-optimized-nav-bar-beauty-m","filename":"mobile-optimized-nav-bar-beauty-m.png","filesize":29523,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/mobile-optimized-navigation-bar\/mobile-optimized-nav-bar-beauty-m\/","alt":"","author":"63","description":"","caption":"","name":"mobile-optimized-nav-bar-beauty-m","status":"inherit","uploaded_to":105519,"date":"2020-11-15 15:00:22","modified":"2020-11-15 15:00:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":540,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m.png","medium_large-width":270,"medium_large-height":540,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m.png","large-width":270,"large-height":540,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m.png","1536x1536-width":270,"1536x1536-height":540,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m.png","2048x2048-width":270,"2048x2048-height":540,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m-47x94.png","template-small-thumb-width":47,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m-270x250.png","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m.png","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":540,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m-270x284.png","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-m.png","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":540}},"desktop_overlay_image":{"ID":146180,"id":146180,"title":"mobile-optimized-nav-bar-beauty-overlay","filename":"mobile-optimized-nav-bar-beauty-overlay.png","filesize":31049,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/mobile-optimized-nav-bar-beauty-overlay.png","link":"https:\/\/www.dynamicyield.com\/use-case\/mobile-optimized-navigation-bar\/mobile-optimized-nav-bar-beauty-overlay\/","alt":"","author":"63","description":"","caption":"","name":"mobile-optimized-nav-bar-beauty-overlay","status":"inherit","uploaded_to":105519,"date":"2020-11-15 15:00:03","modified":"2020-11-15 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11:37:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":270,"height":511,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-159x300.png","medium-width":159,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","medium_large-width":270,"medium_large-height":511,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","large-width":270,"large-height":511,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","1536x1536-width":270,"1536x1536-height":511,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","2048x2048-width":270,"2048x2048-height":511,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-50x94.png","template-small-thumb-width":50,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-270x250.png","et-pb-post-main-image-width":270,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","et-pb-post-main-image-fullwidth-width":270,"et-pb-post-main-image-fullwidth-height":511,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m-270x284.png","et-pb-portfolio-image-width":270,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-m.png","et-pb-portfolio-image-single-width":270,"et-pb-portfolio-image-single-height":511}},"desktop_overlay_image":{"ID":105521,"id":105521,"title":"44-navigation-personalization-mobile-scroll-overlay","filename":"44-navigation-personalization-mobile-scroll-overlay.png","filesize":30414,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","link":"https:\/\/www.dynamicyield.com\/use-case\/mobile-optimized-navigation-bar\/44-navigation-personalization-mobile-scroll-overlay\/","alt":"","author":"63","description":"","caption":"","name":"44-navigation-personalization-mobile-scroll-overlay","status":"inherit","uploaded_to":105519,"date":"2019-09-03 11:36:29","modified":"2019-09-03 11:36:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":294,"height":600,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-147x300.png","medium-width":147,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","medium_large-width":294,"medium_large-height":600,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","large-width":294,"large-height":600,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","1536x1536-width":294,"1536x1536-height":600,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","2048x2048-width":294,"2048x2048-height":600,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-46x94.png","template-small-thumb-width":46,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-294x250.png","et-pb-post-main-image-width":294,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","et-pb-post-main-image-fullwidth-width":294,"et-pb-post-main-image-fullwidth-height":600,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-294x284.png","et-pb-portfolio-image-width":294,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay.png","et-pb-portfolio-image-single-width":294,"et-pb-portfolio-image-single-height":600}},"mobile_overlay_image":{"ID":105551,"id":105551,"title":"44-navigation-personalization-mobile-scroll-overlay-m","filename":"44-navigation-personalization-mobile-scroll-overlay-m.png","filesize":22703,"url":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","link":"https:\/\/www.dynamicyield.com\/use-case\/mobile-optimized-navigation-bar\/44-navigation-personalization-mobile-scroll-overlay-m\/","alt":"","author":"63","description":"","caption":"","name":"44-navigation-personalization-mobile-scroll-overlay-m","status":"inherit","uploaded_to":105519,"date":"2019-09-03 11:36:56","modified":"2019-09-03 11:37:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":245,"height":502,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-146x300.png","medium-width":146,"medium-height":300,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","medium_large-width":245,"medium_large-height":502,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","large-width":245,"large-height":502,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","1536x1536-width":245,"1536x1536-height":502,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","2048x2048-width":245,"2048x2048-height":502,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-46x94.png","template-small-thumb-width":46,"template-small-thumb-height":94,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-245x250.png","et-pb-post-main-image-width":245,"et-pb-post-main-image-height":250,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","et-pb-post-main-image-fullwidth-width":245,"et-pb-post-main-image-fullwidth-height":502,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m-245x284.png","et-pb-portfolio-image-width":245,"et-pb-portfolio-image-height":284,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/09\/44-navigation-personalization-mobile-scroll-overlay-m.png","et-pb-portfolio-image-single-width":245,"et-pb-portfolio-image-single-height":502}},"who_content":"<p>One of the Netherlands\u2019 popular women\u2019s fashion retailers<\/p>\n","strategy_content":"","hypothesis_content":"<p>On mobile, every pixel counts and marketers have limited space to craft engaging digital experiences. With a smaller screen size, product discovery becomes much more difficult, and optimizing for user behavior on mobile as opposed to serving experiences similar to desktop becomes critical. By introducing a scrolling navigation bar, brands can make it easier to find top categories, move between pages, and showcase more products throughout the site. <\/p>\n"}" class="is-current is-default">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" data-use-case-id="124269"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Build, personalize and optimize dedicated campaign landing pages</h4> <a href="/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large Italian online casino company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/layout-personalization/ "><span class="underlined">Layout Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/product-recommendation-strategies/ "><span class="underlined">Product Recommendation Strategies</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/build-dedicated-campaign-landing-pages-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-13 overlayindex-13"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-dedicated-lps-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-dedicated-lps-overlay@x2.png" class="popup-example b-lazy" width="672" height="288" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/data-driven-landing-page-optimization/" data-use-case-id="107127"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Designing personalized Landing Pages based on user behavior</h4> <a href="/use-case/data-driven-landing-page-optimization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Europe’s leading airline passenger protection company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/travel/ "><span class="underlined">Travel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/data-driven-landing-page-optimization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-14 overlayindex-14"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/81-landing-page-personalization-personalized-lps-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/81-landing-page-personalization-personalized-lps-overlay@x2.png" class="popup-example b-lazy" width="666" height="623" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/customer-data-driven-landing-page-creation/" data-use-case-id="107082"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Crafting optimal Landing Pages using holistic customer data</h4> <a href="/use-case/customer-data-driven-landing-page-creation/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large gaming website</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/geo-based-personalization/ "><span class="underlined">Geo-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalization-for-anonymous-visitors/ "><span class="underlined">Personalization for Anonymous Visitors</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/customer-data-driven-landing-page-creation/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-15 overlayindex-15"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/80-landing-page-personalization-optimal-lps-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/80-landing-page-personalization-optimal-lps-overlay@x2.png" class="popup-example b-lazy" width="640" height="478" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/" data-use-case-id="122283"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Tailoring on-site welcome messages according to traffic source</h4> <a href="/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer financial services company in Russia</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalization-for-anonymous-visitors/ "><span class="underlined">Personalization for Anonymous Visitors</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/on-site-welcome-messages-according-to-traffic-source-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-16 overlayindex-16"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-affiliate-traffic-overlay.jpg|https://www.dynamicyield.com/wp-content/uploads/2022/03/finance-affiliate-traffic-overlay@x2.jpg" class="popup-example b-lazy" width="710" height="487" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/loyalty-based-communication/" data-use-case-id="105008"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Leveraging loyalty program data to tailor the user experience</h4> <a href="/use-case/loyalty-based-communication/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large cosmetics retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/customer-loyalty/ "><span class="underlined">Customer Loyalty</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/loyalty-based-communication/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-17 overlayindex-17"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/33-journey-personalization-loyalty-program-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/33-journey-personalization-loyalty-program-overlay@x2.png" class="popup-example b-lazy" width="709" height="445" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Leveraging loyalty program data to tailor the user 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large cosmetics retailer<\/p>\n","strategy_content":"","hypothesis_content":"<p>Loyalty programs are often made up of tiers, determined by how much money a user spends with a retailer. These tiers represent different cohorts of users and necessitate the delivery of unique incentives, offers, benefits, and promotions to each. Therefore, segmenting audiences by loyalty status and tailoring communications accordingly is an effective way to boost engagement and deepen that customer&#8217;s loyalty. When crafting experiences for loyalty members, leverage the context of a user&#8217;s relationship with the brand to truly cater to their specific interests, needs, and preferences.<\/p>\n"}" class="is-current is-default">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Leveraging loyalty program data to tailor the user 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innovative electronics retailer<\/p>\n","strategy_content":"<p>The electronics retailer onboards CRM and loyalty program data into Dynamic Yield and uses this data to serve individualized communication around a member\u2019s loyalty status, boosting engagement and reducing the bounce rate.<\/p>\n","hypothesis_content":"<p>Loyalty programs are often made up of tiers, determined by how much money a user spends with a retailer. These tiers represent different cohorts of users and necessitate the delivery of unique incentives, offers, benefits, and promotions to each. Therefore, segmenting audiences by loyalty status and tailoring communications accordingly is an effective way to boost engagement and deepen that customer&#8217;s loyalty. When crafting experiences for loyalty members, leverage the context of a user&#8217;s relationship with the brand to truly cater to their specific interests, needs, and preferences.<\/p>\n"}" class="">Consumer Electronics</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; Apparel","slug":"fashion","term_group":0,"term_taxonomy_id":1906,"taxonomy":"case-industry","description":"","parent":1004,"count":2,"filter":"raw","term_order":"29"},"alternative_title":"Leveraging loyalty program data to tailor the user 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15:58:51","modified":"2020-11-15 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15:59:11","modified":"2020-11-15 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popular beauty fashion<\/p>\n","strategy_content":"<p>The fashion retailer onboards CRM and loyalty program data into Dynamic Yield and uses this data to serve individualized communication around a member\u2019s loyalty status, boosting engagement and reducing the bounce rate.<\/p>\n","hypothesis_content":"<p>Loyalty programs are often made up of tiers, determined by how much money a user spends with a retailer. These tiers represent different cohorts of users and necessitate the delivery of unique incentives, offers, benefits, and promotions to each. Therefore, segmenting audiences by loyalty status and tailoring communications accordingly is an effective way to boost engagement and deepen that customer&#8217;s loyalty. When crafting experiences for loyalty members, leverage the context of a user&#8217;s relationship with the brand to truly cater to their specific interests, needs, and preferences.<\/p>\n"}" class="">Fashion & Apparel</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/anonymous-visitor-personalization/" data-use-case-id="107213"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Harnessing 3rd-party data to personalize the site experience for unknown visitors</h4> <a href="/use-case/anonymous-visitor-personalization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large American retailer</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[athletics]"><span class="underlined">Athletics & Outdoors</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/personalization-for-anonymous-visitors/ "><span class="underlined">Personalization for Anonymous Visitors</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/anonymous-visitor-personalization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-18 overlayindex-18"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/09/83-homepage-personalization-3rd-party-data-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/09/83-homepage-personalization-3rd-party-data-overlay@x2.png" class="popup-example b-lazy" width="710" height="420" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/" data-use-case-id="124842"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Encourage mobile shoppers to download the mobile app for a more personalized experience</h4> <a href="/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large British online casino company</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/gaming/ "><span class="underlined">Gaming</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/social-proof-messaging/ "><span class="underlined">Social Proof Messaging</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/encourage-shoppers-to-download-the-mobile-app-in-igaming/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-19 overlayindex-19"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-mobile-web-notifications-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/06/gaming-mobile-web-notifications-overlay@x2.png" class="popup-example b-lazy" width="275" height="547" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" data-use-case-id="123281"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Creating an omnichannel customer journey experience in Finance</h4> <a href="/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>A large consumer financial services company in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/finance/ "><span class="underlined">Finance</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/email/ "><span class="underlined">Email</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-app/ "><span class="underlined">Mobile App</span></a>, <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/contextual-personalization/ "><span class="underlined">Contextual Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/personalized-messages/ "><span class="underlined">Personalized Messages</span></a>, <a href="https://www.dynamicyield.com/examples/tag/upselling-and-cross-selling/ "><span class="underlined">Upselling and Cross Selling</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/creating-an-omnichannel-customer-journey-experience-in-finance/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-20 overlayindex-20"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-multiple-channels-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2020/05/finance-multiple-channels-overlay@x2.png" class="popup-example b-lazy" width="708" height="390" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/video-driven-homepage-optimization/" data-use-case-id="104656"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Tailoring homepage content to drive video consumption</h4> <a href="/use-case/video-driven-homepage-optimization/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Major American news outlet</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/media/ "><span class="underlined">Media</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>44% uplift in pre-roll ads revenue; 25% uplift in pre-roll ad viewability, and 16% uplift in derived pageviews</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/video-recommendation-strategies/ "><span class="underlined">Video Recommendation Strategies</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/video-driven-homepage-optimization/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-21 overlayindex-21"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/25-video-personalization-homepage-content-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/25-video-personalization-homepage-content-overlay@x2.png" class="popup-example b-lazy" width="682" height="716" style="height:auto;"></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/highlighted-site-search/" data-use-case-id="103407"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Making site-search more prominent to increase usage</h4> <a href="/use-case/highlighted-site-search/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Furniture retail giant</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a>, <a href="/personalization-examples/#industry=acf[home]"><span class="underlined">Home & Furniture</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>5.6% increase in searches per user, 1.6% uplift in purchases per user</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/highlighted-site-search/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-22 overlayindex-22"> <img 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retail giant<\/p>\n","strategy_content":"<p>In order to encourage goal-oriented users to use the site-search functionality, a major beauty retailer tested giving the search field a visual treatment to increase its prominence.<\/p>\n","hypothesis_content":"<p>Some users arrive on a site with an idea of what they are searching for while others are in product discovery mode. By testing different layouts or design elements, for example, highlighting the search bar, you can encourage goal-oriented shoppers to navigate to what they are looking for, driving purchases more quickly. This is especially important for retailers with massive product catalogs.<\/p>\n"}" class="">Beauty & Personal Care</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1905,"name":"Consumer Electronics","slug":"electronics","term_group":0,"term_taxonomy_id":1905,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"22"},"alternative_title":"Making site-search more prominent to increase 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of America&#8217;s top electronics retailers<\/p>\n","strategy_content":"<p>In order to encourage goal-oriented users to use the site-search functionality, a major electronics retailer tested giving the search field a visual treatment to increase its prominence.<\/p>\n","hypothesis_content":"<p>A well-known beauty &#038; wellness brand<\/p>\n"}" class="">Consumer Electronics</button><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1906,"name":"Fashion &amp; Apparel","slug":"fashion","term_group":0,"term_taxonomy_id":1906,"taxonomy":"case-industry","description":"","parent":1004,"count":2,"filter":"raw","term_order":"29"},"alternative_title":"Making site-search more prominent to increase 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of the leading fashion &#038; apparel brands<\/p>\n","strategy_content":"<p>In order to encourage goal-oriented users to use the site-search functionality, a major fashion retailer tested giving the search field a visual treatment to increase its prominence.<\/p>\n","hypothesis_content":"<p>Some users arrive on a site with an idea of what they are searching for while others are in product discovery mode. By testing different layouts or design elements, for example, highlighting the search bar, you can encourage goal-oriented shoppers to navigate to what they are looking for, driving purchases more quickly. This is especially important for retailers with massive product catalogs.<\/p>\n"}" class="">Fashion & Apparel</button><button data-config="{"use_as_default":true,"sub_vertical":{"term_id":1910,"name":"Home &amp; Furniture","slug":"home","term_group":0,"term_taxonomy_id":1910,"taxonomy":"case-industry","description":"","parent":1004,"count":4,"filter":"raw","term_order":"39"},"alternative_title":"Making site-search more prominent to increase 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13:17:43","modified":"2019-08-30 13:18:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.dynamicyield.com\/wp-includes\/images\/media\/default.png","width":320,"height":192,"sizes":{"thumbnail":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m-300x180.png","medium-width":300,"medium-height":180,"medium_large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","medium_large-width":320,"medium_large-height":192,"large":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","large-width":320,"large-height":192,"1536x1536":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","1536x1536-width":320,"1536x1536-height":192,"2048x2048":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","2048x2048-width":320,"2048x2048-height":192,"template-small-thumb":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m-144x86.png","template-small-thumb-width":144,"template-small-thumb-height":86,"et-pb-post-main-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","et-pb-post-main-image-width":320,"et-pb-post-main-image-height":192,"et-pb-post-main-image-fullwidth":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","et-pb-post-main-image-fullwidth-width":320,"et-pb-post-main-image-fullwidth-height":192,"et-pb-portfolio-image":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","et-pb-portfolio-image-width":320,"et-pb-portfolio-image-height":192,"et-pb-portfolio-image-single":"https:\/\/www.dynamicyield.com\/wp-content\/uploads\/2019\/08\/15-layout-personalization-site-search-overlay-m.png","et-pb-portfolio-image-single-width":320,"et-pb-portfolio-image-single-height":192}},"who_content":"<p>Furniture retail giant<\/p>\n","strategy_content":"","hypothesis_content":"<p>Some users arrive on a site with an idea of what they are searching for while others are in product discovery mode. By testing different layouts or design elements, for example, highlighting the search bar, you can encourage goal-oriented shoppers to navigate to what they are looking for, driving purchases more quickly. This is especially important for retailers with massive product catalogs.<\/p>\n"}" class="is-current is-default">Home & Furniture</button></div></div></div></div><div class="use-case-popup-slick-item " data-single-url="/use-case/personalized-navigation-menu/" data-use-case-id="103245"><div class="use-case-popup-slick-item_content"><div class="use_case_sidebar journey-personalization"><div class="use_case_sidebar_header"> <span class="use_case_theme">Journey Personalization</span><h4>Resorting the navigation menu based on each visitor’s affinities and preferred categories</h4> <a href="/use-case/personalized-navigation-menu/" class="use_cases_more_details">MORE DETAILS</a></div><div class="tag_list"><div class="tag_item case_who"><h4>Who</h4> <span><p>Large electronics retailer in Germany</p> </span></div><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a>, <a href="/personalization-examples/#industry=acf[beauty]"><span class="underlined">Beauty & Personal Care</span></a>, <a href="/personalization-examples/#industry=acf[electronics]"><span class="underlined">Consumer Electronics</span></a>, <a href="/personalization-examples/#industry=acf[fashion]"><span class="underlined">Fashion & Apparel</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_results" style=""><h4>Results</h4> <span>3.7% uplift in revenue per session</span></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/menu-personalization/ "><span class="underlined">Menu Personalization</span></a></div></div><div class="sidebar_footer"> <a href="https://www.dynamicyield.com/use-case/personalized-navigation-menu/" class="use_cases_more_details">MORE DETAILS</a></div></div><div class="template-popup-example desktop-overlay desktop-overlay-23 overlayindex-23"> <img src="/wp-content/uploads/2018/01/overlay-bg_loader.gif" data-src="https://www.dynamicyield.com/wp-content/uploads/2019/08/3-navigation-personalization-preferred-categories-overlay.png|https://www.dynamicyield.com/wp-content/uploads/2019/08/3-navigation-personalization-preferred-categories-overlay@x2.png" class="popup-example b-lazy" width="639" height="473" style="height:auto;"><div class="additional-sub-verticals"><strong>Show this use case for:</strong><button data-config="{"use_as_default":false,"sub_vertical":{"term_id":1904,"name":"Beauty &amp; Personal Care","slug":"beauty","term_group":0,"term_taxonomy_id":1904,"taxonomy":"case-industry","description":"","parent":1004,"count":0,"filter":"raw","term_order":"15"},"alternative_title":"Resorting the navigation 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