La marque emblématique génère 82 expériences en live, atteignant un retour sur investissement multiplié par 6
expériences en live
générées par Dynamic Yield
Retour sur investissement
des recommandations sur PDP
Résumé
Au milieu d’une « apocalypse des détaillants » où les acheteurs délaissent les marques emblématiques pour les génériques et la dernière mode, Sephora SEA prospère grâce à un engagement ferme à fournir la meilleure expérience consommateur.
Pour créer l’expérience en magasin personnalisée de marque que les acheteurs Sephora SEA reçoivent en ligne, le détaillant de la beauté s’est tourné vers Dynamic Yield, afin de personnaliser les recommandations de produits, d’optimiser les canaux numériques pour une facilité d’accès et de créer une expérience cohérente par les canaux. Juste six mois après le déploiement de Dynamic Yield, Sephora SEA a mis en œuvre 82 expériences en live par la plateforme avec recommandations sur PDP donnant seulement un retour sur investissement multiplié par 6
“Grâce à Dynamic Yield, les clients de Sephora SEA peuvent facilement trouver les produits qu’il leur faut pour leur beauté. La personnalisation est au cœur de notre stratégie d’e-commerce, et notre partenariat avec Dynamic Yield nous permet de créer des expériences de shopping vraiment personnalisées sur tous les points de contact.”
Alexis Horowtiz-Burdick, Directeur Général
Défi
Pour créer des expériences en ligne et sur mobile qui saisissent la magie et le confort d’une boutique Sephora SEA, le détaillant de la beauté avait besoin d’une solution pour:
- Faire apparaitre rapidement les bons produits pour chacun des clients.
- Se libérer des longs cycles de développement et mettre en place rapidement les modifications du site Web.
- Guider les utilisateurs indociles à revenir sur le chemin de l’achat.
- Optimiser le flux de paiement pour une conversion sans problème.
- Connecter les canaux en ligne et hors ligne pour générer un parcours clients cohérent
C’est à ce moment qu’ils se sont tournés vers Dynamic Yield.
Réalisation
Recommandations sur PDP personnalisées utilisées générées par le machine learning.
Pour aider les utilisateurs à trouver sans problème les produits les plus significatifs, Sephora SEA s’est concentré sur l’optimisation des PDP à travers huit marchés d’Asie. Dans chaque pays, les utilisateurs ont pu voir des recommandations basées sur trois stratégies distinctes : articles similaires, achetés ensemble et automatique.
Puisque l’approche de recommandations la plus réussie variait selon le marché et KPI, les recommandations adaptatives de Dynamic Yield ont écrasé les données et déployé la stratégie avec la meilleure performance sur chaque marché, sur la base des utilisateurs ajoutant des articles au panier et effectuant un achat.
Le moteur de recommandations de Dynamic Yield a généré un taux de clics qui a augmenté de plus de 4 %, ce qui a fini par provoquer avec Dynamic Yield une recette directe en excédent de 6,50 $ pour chaque dollar dépensé. Par suite de la hausse massive des recettes et du temps de développement économisé, Sephora SEA fournit désormais des recommandations générées par Dynamic Yield pour 100 % du trafic sur le site Web !
Recommandations de résultats « pas de recherche » générées pour inciter les utilisateurs à revenir dans l’entonnoir de vente
Lorsqu’un utilisateur cherche une page produits et ne voit aucun résultat, il préfère quitter le site Web sans faire d’achat, sortant juste en plein milieu de l’entonnoir de conversion. Pour éviter ce cas de figure, Sephora SEA a utilisé Dynamic Yield pour remplir un « résultat – pas de recherche » avec des recommandations pertinentes basées sur le contexte utilisateur.
En fonction du comportement sur le site Web, les utilisateurs peuvent voir soit les produits récemment vus soit un échantillon de produits Sephora SEA les plus populaires. Cette stratégie a porté ses fruits, en suscitant plus consultations de pagesdérivées par rapport à un groupe témoin et 30 % de taux d’ajouts au panier sur tous les marchés pour les visiteurs quireviennent.
Messagerie de paiement optimisée pour inciter des enregistrements de fidélité
Pour booster l’adhésion au programme « Adepte de la beauté », Sephora SEA a testé deux variantes d’exemplaire (adressées uniquement aux utilisateurs qui n’étaient pas déjà membres) en contrôlant à la fois les enregistrements et la recette par session.
La variante 1 a enregistré nettement de meilleurs résultats dans plusieurs pays, la variante 2 a enregistré les meilleurs résultats en Australie et les résultats de variante dépendaient du segment de public dans certains marchés. Sephora SEA a utilisé la flexibilité de la plateforme d’optimisation de Dynamic Yield pour adapter les expériences en conséquence en dirigeant manuellement le trafic vers les marchés où il y avait une variante nettement gagnante, tout en se reposant sur l’optimisation automatisée pour fournir les meilleurs résultats sur les marchés où la performance était mitigée.
Expérience unique créée pour les visiteurs sur la page de localisation des magasins
Alors que la page de localisation des magasins contient des informations essentielles pour les clients, elle peut souvent être une page « sans issue ». Pour diminuer le taux de rebond des clients cherchant à localiser des magasins, Sephora SEA a repensé la page comme une étape dans le parcours de l’acheteur en ligne.
Le détaillant a utilisé Dynamic Yield pour personnaliser la page de localisation des magasins avec des bannières ciblées mettant en avant du contenu populaire tel que des cartescadeaux, des articles populaires et des informations de récompenses pour adhésion. L’intégration de cette bannière a provoqué plus de clics vers les pages produits et fidélité et enfin, un engagement plus important des utilisateurs exposés à cette expérience.
Résultats
Depuis des décennies, les entreprises ont formulé l’expérience clients en termes de points de contact – les transactions individuelles dans lesquelles les clients s’engagent avec une entreprise. Mais lorsque les canaux disparaissent, les marques astucieuses Sephora SEA ont concentré leurs efforts sur le parcours de bout-en-bout du client, qui se passe souvent par l’analogique et le numérique.
Pour atteindre la véritable personnalisation du parcours de bout-en-bout, Sephora SEA commence à intégrer les données CRM avec Dynamic Yield. En embarquant cette histoire de transaction, Sephora SEA peut fournir des expériences en ligne personnalisées basées sur les anciens achats en magasin. Avec les données unifiées hors ligne et en ligne, une cliente sera en mesure de visiter Sephora SEA, de s’amuser en essayant un maquillage jusqu’à ce qu’elle trouve exactement le bon look, et de recevoir enfin des expériences en ligne de conciergerie avec des recommandations répondant à son style.
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class="main-logo-container"><div id="logo_symbol"><svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" id="Layer_1" x="0" y="0" version="1.1" viewBox="0 0 266.8 164.9"><g id="XMLID_23_"><path fill="#ff5f00" d="M97.3 17.5h72.2v129.7H97.3z"/><path id="XMLID_35_" fill="#eb001b" d="M101.9 82.4c0-26.3 12.3-49.7 31.5-64.8-14-11-31.7-17.6-51-17.6C36.9-.1 0 36.8 0 82.4c0 45.5 36.9 82.5 82.5 82.5 19.2 0 36.9-6.6 51-17.6-19.3-15.2-31.6-38.6-31.6-64.9z"/><path d="M266.8 82.4c0 45.5-36.9 82.5-82.5 82.5-19.2 0-36.9-6.6-51-17.6 19.2-15.1 31.5-38.5 31.5-64.8s-12.3-49.7-31.5-64.8c14-11 31.7-17.6 51-17.6 45.6-.2 82.5 36.7 82.5 82.3zM259 133.5v-2.7h1.1v-.5h-2.7v.5h1.1v2.7h.5zm5.3 0v-3.2h-.8l-1 2.2-1-2.2h-.8v3.2h.6v-2.4l.9 2.1h.6l.9-2.1v2.4h.6z" fill="#f79e1b"/></g></svg></div> </a></div><div id="et-top-navigation" class="cd-morph-dropdown"><nav id="top-menu-nav" class="main-nav"><ul id="top-menu" class="nav"></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li></li><li class="has-dropdown product menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="product" title=""> <a href="">Produits</a></li><li class="has-dropdown solutions menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="solutions" title=""> <a href="">Solutions</a></li><li class="has-dropdown why_dy menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="why-dynamic-yield" title="Pourquoi DY"> <a href="">Pourquoi Dynamic Yield</a></li><li class="has-dropdown company menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="company" title=""> <a href="">La société</a></li><li class="has-dropdown learning_center menu-has-cta top-link-use-cases menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children" data-content="learning-center" title=""> <a href="">Centre d'apprentissage</a></li></ul></nav><div class="morph-dropdown-wrapper"><div class="dropdown-list"><div class="dropdown-tooltip"></div><ul><li id="product" class="dropdown links"><a href="" class="label">Produits</a><div class="content"><ul><li class="intro"><div class="exp_os-wrapper"><h2>Experience OS</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/fr/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Obtenir un aperçu de la technologie de personnalisation Dynamic Yield - et découvrez pourquoi nous sommes connus comme l'OS de l'expérience.</span> <span class="menu-cta-button">En savoir plus →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Capacités de base</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identifier, construire et analyser les audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Proposer des offres spécifiques à chaque utilisateur</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Prédire de manière algorithmique les besoins de vos clients</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Orchestration du parcours client<span>Toucher les clients aux moments critiques</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/fr/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimisation<span>A/B tester sur n’importe quel support digital</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Aider les clients à trouver ce qu’ils recherchent</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Conçu pour évoluer</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/fr/element/">Element<span>Une nouvelle dimension révolutionnaire de l’hyper-personnalisation</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/ai/">AI & Automation<span>Automatisation & IA Accélérez l’automatisation, réduisez les coûts opérationnels, et augmentez vos revenus grâce à une approche complète de personnalisation par l’IA</span></a></li><li class="key_caps-apis menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/experience-apis/">API de personnalisation<span>Offrez aux développeurs les outils dont ils ont besoin pour créer les meilleures expériences client</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/enterprise-grade-personalization/">Solutions d'entreprise<span>Évoluez avec la sécurité, la confidentialité et la conformité, faites pour l’entreprise</span></a></li></ul></div></li></ul><a href="/fr/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Découvrir Shopping Muse: </strong>Le commerce conversationnel rencontre la personnalisation de pointe.</span> <span class="menu-cta-button">En savoir plus →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/financial-services/">Services financiers</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/grocery/">L'industrie alimentaire</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/ecommerce-b2b/">eCommerce B2B</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/travel/">Voyages</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/media/">Médias</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Canaux de communication</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/web/">Web<span>Personnalisez l’expérience sur site pour chaque client</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/channels/email/">Email<span>Créez des e-mails qui s’adaptent à chaque client</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/mobile/">Applications<span>Augmentez l’engagement et la fidélité envers les applications</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/advertising/">Publicités<span>Améliorez le retour sur investissement des médias payants et les conversions</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Pourquoi Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Des services dont l'impact et le succès ont été prouvés</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/clients/">Sélectionner les clients</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/fr/case-studies/">Études de cas</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/customer-success/">Services pour la réussite des clients</a></li></ul></li><li class="scale-wrapper"><h2>Construit pour une mise à l'échelle</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/adaptml/">Technologie IA</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/gdpr-and-privacy/">RGPD & Confidentialité</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/security/">Sécurité</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/conformite/">Conformité</a></li></ul></li><li class="network-wrapper"><h2>Un solide réseau de partenaires</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/fr/partners/">Bibliothèque partenaire</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/partner-program/">Programme de partenariat</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/fr/integrations/">Intégrations de produits</a></li></ul></li><li class="resources-wrapper"><h2>De nombreuses ressources sur les produits</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Base de connaissances</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Académie</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Communauté</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">Documentation de l'API</a></li></ul></li></ul></div></li><li id="company" class="dropdown button"><a href="" class="label">La société</a><div class="content"><ul class="links-list"><li class=" 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class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">Faites passer vos connaissances à un niveau supérieur</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP2 Hub</a></li><li class="resources-paths menu-item menu-item-type-custom menu-item-object-custom"><a href="/learning-paths/">Parcours d'apprentissage<span>Conception de cours sur des domaines de compétences clés</span></a></li><li class="resources-webinars menu-item menu-item-type-custom menu-item-object-custom"><a href="/webinars/">Webinaires<span>Des discussions engageantes qui se déroulent via CX</span></a></li><li class="resources-articles menu-item menu-item-type-custom menu-item-object-custom"><a href="/articles/">Articles<span>Une vaste collection de playbooks détaillés</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopédie<span>Un glossaire des termes d’optimisation de l’expérience</span></a></li><li class="resources-use-cases menu-item menu-item-type-custom menu-item-object-custom"><a href="/fr/personalization-examples/">Bibliothèque d'inspiration<span>Exemples de personnalisation à partir de marques réelles</span></a></li><li class="resources-maturity menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/personalization-maturity/"><strong class="badge-new">Maturité de personnalisation</strong><span>Comment les entreprises mondiales accordent la priorité à la personnalisation</span></a></li><li class="resources-guides menu-item menu-item-type-custom menu-item-object-custom"><a href="/fr/guides/">Guides & Rapports<span>Matériel complet sur des sujets spécifiques</span></a></li><li class="resources-benchmarks walker-last menu-item menu-item-type-custom menu-item-object-custom"><a href="https://marketing.dynamicyield.com/benchmarks/">Benchmark<span>Un aperçu de l’industrie et de sa performance</span></a></li></ul></li><li class="bottom"><a href="" target="_self"></a></li></ul></div></li></ul><div class="bg-layer" aria-hidden="true"></div></div></div></li></li></ul></nav></div><div class="topnav-buttons"><div class="language-switcher header-language-switcher"><ul><li>fr<ul><li><a href="https://www.dynamicyield.com">English</a></li><li><a href="https://www.dynamicyield.com/es/case-studies/sephora/">Español</a></li><li><a href="https://www.dynamicyield.com/de/case-studies/sephora/">Deutsch</a></li><li><a class="active" href="https://www.dynamicyield.com/fr/case-studies/sephora/">Français</a></li><li><a href="https://www.dynamicyield.com/ja/case-studies/sephora/">日本語</a></li></ul></li></li></ul></div> <a class="pulse-button v5 pulsed nav_btn" href="/fr/demandez-une-demonstration/"> <span class="button-inner"> Parlez aux ventes </span> </a> <a href="" class="nav-trigger"> Open Nav <span class="nav-trigger-box"><span class="nav-trigger-inner"></span></span> </a></div></div></header><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><article id="post-92477" class="post-92477 page type-page status-publish has-post-thumbnail hentry"><div class="entry-content"><div data-elementor-type="wp-post" data-elementor-id="92477" class="elementor elementor-92477 elementor-92468" data-elementor-settings="[]"><div class="elementor-inner"><div class="elementor-section-wrap"><section class="elementor-element elementor-element-7408841e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7408841e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-137c0a44 elementor-column elementor-col-100 elementor-top-column" data-id="137c0a44" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-67709371 elementor-widget elementor-widget-text-editor" data-id="67709371" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-6e605fba case_study_page_header padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="6e605fba" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9dc8e4 elementor-column elementor-col-100 elementor-top-column" data-id="9dc8e4" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-6e96435a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="6e96435a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-36f0245 page_header_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="36f0245" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-3cf5dc90 case_study_header_title elementor-widget elementor-widget-heading" data-id="3cf5dc90" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Sephora Digital SEA personnalise la beauté</h1></div></div><div class="elementor-element elementor-element-1e1f6b0 case_study_header_text elementor-widget elementor-widget-text-editor" data-id="1e1f6b0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">La marque emblématique génère 82 expériences en live, atteignant un retour sur investissement multiplié par 6</div></div></div><div class="elementor-element elementor-element-49460301 download_the_pdf elementor-widget elementor-widget-html" data-id="49460301" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <a class="pulse-button" target="_blank" href="https://www.dynamicyield.com/files/case-studies/Sephora-FR.pdf"> télécharger le pdf <span class="dy-pulse"></span> </a> <span>* Email non nécessaire pour télécharger</span></div></div></div></div></div><div class="elementor-element elementor-element-6d2660a3 page_header_image_wrap sephora elementor-column elementor-col-50 elementor-inner-column" data-id="6d2660a3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-235b110c elementor-widget elementor-widget-html" data-id="235b110c" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" src="/wp-content/uploads/2018/11/sephora-header-image.jpg" alt="Sephora case study header image" class="ATF" width="391" height="393"></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-55f96083 case_study_statistic_bar elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="55f96083" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-71046c1e elementor-column elementor-col-100 elementor-top-column" data-id="71046c1e" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-17ccbd3f statistic_bar_row elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="17ccbd3f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2c172c15 elementor-column elementor-col-25 elementor-inner-column" data-id="2c172c15" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-255e28de statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="255e28de" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">82</div></div></div><div class="elementor-element elementor-element-15208e3d statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="15208e3d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>expériences en live</strong><br> générées par Dynamic Yield</div></div></div></div></div></div><div class="elementor-element elementor-element-550594a elementor-column elementor-col-25 elementor-inner-column" data-id="550594a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5815ecbb statistic_bar_number elementor-widget elementor-widget-text-editor" data-id="5815ecbb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">6 fois</div></div></div><div class="elementor-element elementor-element-52b6d571 statistic_bar_info elementor-widget elementor-widget-text-editor" data-id="52b6d571" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><strong>Retour sur investissement</strong><br> des recommandations sur PDP</div></div></div></div></div></div><div class="elementor-element elementor-element-4f1b3eb7 elementor-column elementor-col-25 elementor-inner-column" data-id="4f1b3eb7" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div><div class="elementor-element elementor-element-3df0e52f elementor-column elementor-col-25 elementor-inner-column" data-id="3df0e52f" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-daef867 case_study_introduction_section padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="daef867" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-40ec5c3 elementor-column elementor-col-50 elementor-top-column" data-id="40ec5c3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-66c185f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="66c185f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-dd93827 elementor-column elementor-col-100 elementor-inner-column" data-id="dd93827" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-2c2b101 introduction_section_title elementor-widget elementor-widget-heading" data-id="2c2b101" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Résumé</h2></div></div><div class="elementor-element elementor-element-b72ade8 introduction_section_desc elementor-widget elementor-widget-text-editor" data-id="b72ade8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Au milieu d’une « apocalypse des détaillants » où les acheteurs délaissent les marques emblématiques pour les génériques et la dernière mode, Sephora SEA prospère grâce à un engagement ferme à fournir la meilleure expérience consommateur.
Pour créer l’expérience en magasin personnalisée de marque que les acheteurs Sephora SEA reçoivent en ligne, le détaillant de la beauté s’est tourné vers Dynamic Yield, afin de personnaliser les recommandations de produits, d’optimiser les canaux numériques pour une facilité d’accès et de créer une expérience cohérente par les canaux. Juste six mois après le déploiement de Dynamic Yield, Sephora SEA a mis en œuvre 82 expériences en live par la plateforme avec recommandations sur PDP donnant seulement un retour sur investissement multiplié par 6</div></div></div></div></div></div></div></div></section></div></div></div><div class="elementor-element elementor-element-6e7151b cs_video_container elementor-column elementor-col-50 elementor-top-column" data-id="6e7151b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-bfc2c40 product_video sephora elementor-widget elementor-widget-html" data-id="bfc2c40" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"><div class="video_wrap"><div class="video_bg"> <span class="wistia_embed wistia_async_sorxwso89j popover=true popoverContent=link"><div id="wistia_47.thumb_container" class="wistia_click_to_play"> <a href="#" class="testimonial-play-video video__play__button"> <img decoding="async" src="/wp-content/uploads/2018/10/play-icon.png" alt="Play Video" class="video_play_button"><div class="video_title"> <button class="arrow_animation"> REGARDER LA VIDÉO </button></div> </a></div> </span></div></div> <script type="text/javascript" src="//fast.wistia.com/assets/external/E-v1.js"></script> </div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-9c80c60 padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9c80c60" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-2224caa3 elementor-column elementor-col-100 elementor-top-column" data-id="2224caa3" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-7be6ece7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7be6ece7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-6590a1b case_study_client_quote elementor-column elementor-col-100 elementor-inner-column" data-id="6590a1b" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-477136a elementor-widget elementor-widget-html" data-id="477136a" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <img decoding="async" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2018/10/sephora-logo-white.png" alt="Sephora logo" class="b-lazy" width="186" height="26"></div></div><div class="elementor-element elementor-element-32a0e9e5 client_quote_text elementor-widget elementor-widget-text-editor" data-id="32a0e9e5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">“Grâce à Dynamic Yield, les clients de Sephora SEA peuvent facilement trouver les produits qu’il leur faut pour leur beauté. La personnalisation est au cœur de notre stratégie d’e-commerce, et notre partenariat avec Dynamic Yield nous permet de créer des expériences de shopping vraiment personnalisées sur tous les points de contact.”</div></div></div><div class="elementor-element elementor-element-4a5f52ff client_quote_text_author elementor-widget elementor-widget-text-editor" data-id="4a5f52ff" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Alexis Horowtiz-Burdick, Directeur Général</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-29c2b715 case_study_challenge padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="29c2b715" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-35005514 elementor-column elementor-col-100 elementor-top-column" data-id="35005514" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-1dbc7899 challenge_mobile_wrap_reverse elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="1dbc7899" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-f4b2b46 case_study_challenge_image_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="f4b2b46" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1f41fdf3 elementor-widget elementor-widget-text-editor" data-id="1f41fdf3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img decoding="async" width="588" height="716" src="/wp-content/uploads/2017/09/tinygif.gif" data-src="/wp-content/uploads/2018/10/sephora-challenge-image.jpg" class="attachment-large size-large b-lazy" alt="The Challenge section thumbnail" sizes="(max-width: 588px) 100vw, 588px"></div></div></div></div></div></div><div class="elementor-element elementor-element-7dab8b00 case_study_challenge_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="7dab8b00" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-785e4fbb challenge_title elementor-widget elementor-widget-heading" data-id="785e4fbb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Défi</h2></div></div><div class="elementor-element elementor-element-1fdfc6d7 challenge_list elementor-widget elementor-widget-text-editor" data-id="1fdfc6d7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Pour créer des expériences en ligne et sur mobile qui saisissent la magie et le confort d’une boutique Sephora SEA, le détaillant de la beauté avait besoin d’une solution pour:<ul><li>Faire apparaitre rapidement les bons produits pour chacun des clients.</li><li>Se libérer des longs cycles de développement et mettre en place rapidement les modifications du site Web.</li><li>Guider les utilisateurs indociles à revenir sur le chemin de l’achat.</li><li>Optimiser le flux de paiement pour une conversion sans problème.</li><li>Connecter les canaux en ligne et hors ligne pour générer un parcours clients cohérent</li></ul><div class="challenge_text_bold">C’est à ce moment qu’ils se sont tournés vers Dynamic Yield.</div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-9fc8ee7 case_study_execution_section elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="9fc8ee7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-75600493 elementor-column elementor-col-100 elementor-top-column" data-id="75600493" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-75d26554 execution_title elementor-widget elementor-widget-heading" data-id="75d26554" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Réalisation</h2></div></div><section class="elementor-element elementor-element-7e4249f6 case_study_execution_row_1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="7e4249f6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-405164c6 execution_row_1_left_text_wrap elementor-column elementor-col-100 elementor-inner-column" data-id="405164c6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-7b72a85 execution_subtitle sephora elementor-widget elementor-widget-text-editor" data-id="7b72a85" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Recommandations sur PDP personnalisées utilisées générées par le machine learning.</div></div></div><div class="elementor-element elementor-element-2f13105f execution_text sephora elementor-widget elementor-widget-text-editor" data-id="2f13105f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Pour aider les utilisateurs à trouver sans problème les produits les plus significatifs, Sephora SEA s’est concentré sur l’optimisation des PDP à travers huit marchés d’Asie. Dans chaque pays, les utilisateurs ont pu voir des recommandations basées sur trois stratégies distinctes : articles similaires, achetés ensemble et automatique. <br><br> Puisque l’approche de recommandations la plus réussie variait selon le marché et KPI, les recommandations adaptatives de Dynamic Yield ont écrasé les données et déployé la stratégie avec la meilleure performance sur chaque marché, sur la base des utilisateurs ajoutant des articles au panier et effectuant un achat. <br><br> Le moteur de recommandations de Dynamic Yield a généré un taux de clics qui a augmenté de plus de 4 %, ce qui a fini par provoquer avec Dynamic Yield une recette directe en excédent de 6,50 $ pour chaque dollar dépensé. Par suite de la hausse massive des recettes et du temps de développement économisé, Sephora SEA fournit désormais des recommandations générées par Dynamic Yield pour 100 % du trafic sur le site Web !</div></div></div><div class="elementor-element elementor-element-4de4b70b elementor-widget elementor-widget-text-editor" data-id="4de4b70b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img loading="lazy" decoding="async" width="611" height="248" src="/wp-content/uploads/2017/09/tinygif.gif"
data-src="/wp-content/uploads/2018/10/execution-browser-1.jpg" class="attachment-large size-large b-lazy" alt="Deployed personalized PDP recommendations
powered by machine learning" sizes="(max-width: 611px) 100vw, 611px"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-227f432f elementor-section-content-middle case_study_execution_row_1 sephora elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="227f432f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-7f2c7161 elementor-column elementor-col-50 elementor-inner-column" data-id="7f2c7161" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-6fde594a execution_subtitle elementor-widget elementor-widget-text-editor" data-id="6fde594a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Recommandations de résultats « pas de recherche » générées pour inciter les utilisateurs à revenir dans l’entonnoir de vente</div></div></div><div class="elementor-element elementor-element-2b00b194 execution_text elementor-widget elementor-widget-text-editor" data-id="2b00b194" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Lorsqu’un utilisateur cherche une page produits et ne voit aucun résultat, il préfère quitter le site Web sans faire d’achat, sortant juste en plein milieu de l’entonnoir de conversion. Pour éviter ce cas de figure, Sephora SEA a utilisé Dynamic Yield pour remplir un « résultat – pas de recherche » avec des recommandations pertinentes basées sur le contexte utilisateur. <br><br> En fonction du comportement sur le site Web, les utilisateurs peuvent voir soit les produits récemment vus soit un échantillon de produits Sephora SEA les plus populaires. Cette stratégie a porté ses fruits, en suscitant plus consultations de pagesdérivées par rapport à un groupe témoin et 30 % de taux d’ajouts au panier sur tous les marchés pour les visiteurs quireviennent.</div></div></div></div></div></div><div class="elementor-element elementor-element-3a384cc execution_row_1_right_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="3a384cc" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1d973b25 elementor-widget elementor-widget-text-editor" data-id="1d973b25" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><img loading="lazy" decoding="async" width="590" height="412" src="/wp-content/uploads/2017/09/tinygif.gif"
data-src="/wp-content/uploads/2018/10/execution-browser-2.jpg" class="attachment-large size-large b-lazy" alt="Served “no search” result" sizes="(max-width: 590px) 100vw, 590px"></div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-c528f4d elementor-section-content-top case_study_execution_row_1 sephora elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="c528f4d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-9ffdda8 execution_row_1_left_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="9ffdda8" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-5fe16af execution_subtitle elementor-widget elementor-widget-text-editor" data-id="5fe16af" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Messagerie de paiement optimisée pour inciter des enregistrements de fidélité</div></div></div><div class="elementor-element elementor-element-5808c2c execution_text elementor-widget elementor-widget-text-editor" data-id="5808c2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Pour booster l’adhésion au programme « Adepte de la beauté », Sephora SEA a testé deux variantes d’exemplaire (adressées uniquement aux utilisateurs qui n’étaient pas déjà membres) en contrôlant à la fois les enregistrements et la recette par session. <br><br> La variante 1 a enregistré nettement de meilleurs résultats dans plusieurs pays, la variante 2 a enregistré les meilleurs résultats en Australie et les résultats de variante dépendaient du segment de public dans certains marchés. Sephora SEA a utilisé la flexibilité de la plateforme d’optimisation de Dynamic Yield pour adapter les expériences en conséquence en dirigeant manuellement le trafic vers les marchés où il y avait une variante nettement gagnante, tout en se reposant sur l’optimisation automatisée pour fournir les meilleurs résultats sur les marchés où la performance était mitigée.</div></div></div></div></div></div><div class="elementor-element elementor-element-d83c233 execution_row_1_right_text_wrap elementor-column elementor-col-50 elementor-inner-column" data-id="d83c233" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-8dbe24c execution_subtitle elementor-widget elementor-widget-text-editor" data-id="8dbe24c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Expérience unique créée pour les visiteurs sur la page de localisation des magasins</div></div></div><div class="elementor-element elementor-element-8b49ed8 execution_text elementor-widget elementor-widget-text-editor" data-id="8b49ed8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Alors que la page de localisation des magasins contient des informations essentielles pour les clients, elle peut souvent être une page « sans issue ». Pour diminuer le taux de rebond des clients cherchant à localiser des magasins, Sephora SEA a repensé la page comme une étape dans le parcours de l’acheteur en ligne. <br><br> Le détaillant a utilisé Dynamic Yield pour personnaliser la page de localisation des magasins avec des bannières ciblées mettant en avant du contenu populaire tel que des cartescadeaux, des articles populaires et des informations de récompenses pour adhésion. L’intégration de cette bannière a provoqué plus de clics vers les pages produits et fidélité et enfin, un engagement plus important des utilisateurs exposés à cette expérience.</div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-7d514cf2 case_study_takeaway padding-y-0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="7d514cf2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-1a3f747a elementor-column elementor-col-100 elementor-top-column" data-id="1a3f747a" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><section class="elementor-element elementor-element-26cffa7d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="26cffa7d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-3da82e09 elementor-column elementor-col-100 elementor-inner-column" data-id="3da82e09" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-1e663016 takeaway_title elementor-widget elementor-widget-heading" data-id="1e663016" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Résultats</h2></div></div><div class="elementor-element elementor-element-13c49b47 takeaway_text elementor-widget elementor-widget-text-editor" data-id="13c49b47" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix">Depuis des décennies, les entreprises ont formulé l’expérience clients en termes de points de contact – les transactions individuelles dans lesquelles les clients s’engagent avec une entreprise. Mais lorsque les canaux disparaissent, les marques astucieuses Sephora SEA ont concentré leurs efforts sur le parcours de bout-en-bout du client, qui se passe souvent par l’analogique et le numérique. <br><br> Pour atteindre la véritable personnalisation du parcours de bout-en-bout, Sephora SEA commence à intégrer les données CRM avec Dynamic Yield. En embarquant cette histoire de transaction, Sephora SEA peut fournir des expériences en ligne personnalisées basées sur les anciens achats en magasin. Avec les données unifiées hors ligne et en ligne, une cliente sera en mesure de visiter Sephora SEA, de s’amuser en essayant un maquillage jusqu’à ce qu’elle trouve exactement le bon look, et de recevoir enfin des expériences en ligne de conciergerie avec des recommandations répondant à son style.</div></div></div></div></div></div></div></div></section><section class="elementor-element elementor-element-29df639b get_your_demo elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section" data-id="29df639b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-247b857d elementor-column elementor-col-100 elementor-inner-column" data-id="247b857d" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-c22eb02 get_your_demo_title elementor-widget elementor-widget-heading" data-id="c22eb02" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">OBTENIR UNE DÉMO</h2></div></div><div class="elementor-element elementor-element-3996660 elementor-widget elementor-widget-html" data-id="3996660" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"> <script src="//pages.dynamicyield.com/js/forms2/js/forms2.min.js"></script> <div id="cs-form-wrapper"><form id="mktoForm_2570"></form> <script>MktoForms2.loadForm("//pages.dynamicyield.com", "386-GHP-185", 2570, function(form) {
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class="elementor-widget-wrap"><div class="elementor-element elementor-element-128849f4 elementor-widget elementor-widget-shortcode" data-id="128849f4" data-element_type="widget" data-widget_type="shortcode.default"><div class="elementor-widget-container"><div class="elementor-shortcode"><div class="takeaway_links"><div class="animlink"> <a href="https://www.dynamicyield.com/fr/case-studies/sephora/"><i class="fa fa-long-arrow-left" aria-hidden="true"></i> Etude de cas suivante</a></div><div class="animlink"> <a href="https://www.dynamicyield.com/fr/case-studies/sephora/">Étude de cas précédente <i class="fa fa-long-arrow-right" aria-hidden="true"></i></a></div></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-element elementor-element-68242b85 case_study_takeaway elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section" data-id="68242b85" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-element elementor-element-60032db6 elementor-column elementor-col-100 elementor-top-column" data-id="60032db6" data-element_type="column"><div class="elementor-column-wrap"><div class="elementor-widget-wrap"></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"><h4>Faire de l’hyper-personnalisation une réalité</h4><p>Transformer les transactions simples des clients en relations durables et profiter de nouvelles perspectives de croissance</p><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/fr/request-demo/" class="btn-teal">Contacter les ventes</a> <a href="https://www.dynamicyield.com/fr/product-demo/" class="btn-transparent">Regarder une démo produit<svg xmlns="http://www.w3.org/2000/svg" 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