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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-106226" class="post-106226 use-case type-use-case status-publish format-standard hentry case-theme-content-personalization case-industry-media case-channel-web case-pages-homepage case-efforts-medium case-experience-recommendations case-tags-affinity-based-personalization case-tags-content-recommendations"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link content-personalization" href="https://www.dynamicyield.com/examples/theme/content-personalization/ ">Content Personalization</a></div><div class="title-wrapper"><h1 class="main_title">Serving personalized content recommendations based on user behavior</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/media/ "><span class="underlined">Media</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/homepage/ "><span class="underlined">Homepage</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/recommendations/ "><span class="underlined">Recommendations</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/medium/ "><span class="underlined">Medium</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/affinity-based-personalization/ "><span class="underlined">Affinity-Based Personalization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/content-recommendations/ "><span class="underlined">Content Recommendations</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>32% uplift in CTR for the personalized and optimized recommendations vs. the ‘newest articles’ control group</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>Multimedia publisher</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>To deliver relevant content recommendations to its visitors, the publisher uses visitors’ browsing behavior and activity to craft recommendations, which are automatically optimized to drive CTR.</p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/60-content-personalization-user-behavior.png" alt="Serving personalized content recommendations based on user behavior" width="700" height="458" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/09/60-content-personalization-user-behavior-m.png" alt="Serving personalized content recommendations based on user behavior" width="270" height="199" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>Publishers must constantly work toward maintaining and driving user engagement with their content. Understanding visitor behavior is essential in doing this because it allows teams to understand a user’s unique interests, from which they can deliver highly targeted content via recommendation widgets. And using machine learning algorithms, publishers can optimize the content recommended per audience, automatically serving different groups of users the optimal piece of content and maximizing engagement opportunities.</p></div></div><div class="case_templates"><h3> Templates that can be used to achieve this: <span class="info_icon"><div class="templates_tooltip_content_wrap"><div class="templates_tooltip_content"><p> Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.</p> <a href="https://www.dynamicyield.com/templates" class="button-arrow animlink"> Discover the Template Library</a></div></div> </span></h3><div class="use_case_related_templates"> <a href="https://www.dynamicyield.com/template/bottom-drawer-product-recommendations/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/BottomDrawerProductRecommendations-fashion-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Bottom Drawer Product Recommendations</h4> </a> <a href="https://www.dynamicyield.com/template/pinterest-like-recommendation/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/01/PinterestLike-Recomendations-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Pinterest Like Recommendation</h4> </a></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/showcase-products-based-on-loyalty-points/" class="use_case_item_link"><h4>Show products available with loyalty points to drive discovery and increase revenue</h4></a> <a href="https://www.dynamicyield.com/use-case/showcase-products-based-on-loyalty-points/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/affinity-based-emails-for-qsr/" class="use_case_item_link"><h4>Personalize emails by affinity to drive engagement and conversions</h4></a> <a href="https://www.dynamicyield.com/use-case/affinity-based-emails-for-qsr/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/intent-based-email-personalization/" class="use_case_item_link"><h4>Personalize email content by intent to drive efficiency and conversions</h4></a> <a href="https://www.dynamicyield.com/use-case/intent-based-email-personalization/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item content-personalization"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/content-personalization/">Content Personalization</a> <a href="https://www.dynamicyield.com/use-case/affinity-based-newsletter-recommendations/" class="use_case_item_link"><h4>Drive purchases with relevant, on-theme content and products within newsletters</h4></a> <a href="https://www.dynamicyield.com/use-case/affinity-based-newsletter-recommendations/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>
<!-- Dynamic page generated in 0.900 seconds. -->
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