A few weeks ago, Dynamic Yield hosted its first ever hackathon. If you aren’t familiar with the term, a hackathon is a 24-hour event where individuals from an organization come together, often in small teams, to bring a new idea or product to fruition in a short period of time. Determined by a panel of judges, participants not only enter for a chance to win grand prizes but for the opportunity to innovate, bringing fresh, potentially gainful business applications that might otherwise not have been considered.
A long-standing tradition in many tech companies, typically, hackathons center around development and engineering, bringing out the best programmers for the creation of usable software. At Dynamic Yield, while we pride ourselves on building path-breaking products, we wanted to organize an all-inclusive hackathon, encouraging every team member, regardless of role, skillset, or department to get involved and create.
From New York City to Berlin, Tel-Aviv, and all the way to Singapore, find out how the Dynamic Yield Hackathon became more than just a one-day event, inspiring a culture of collaboration that will leave lasting ripples across the organization.
The Making of a Hackathon
Not just a human resources initiative, Dynamic Yield dedicated ten employees to help build out our hackathon program and run logistics. With a little over a month from our initial decision to host the competition, there was a lot that needed to come together in order to pull a worldwide event like this off successfully.
First and foremost, the theme.
Though, thankfully, it was pretty glaring…
Dynamic Yield was founded on data, our product relies on it, and our marketing and customer stories revolve around it — so, naturally, it made sense. Our VP of Research & Development, Elad Rosenheim, even shed some inspiration on the subject:
“The hackathon is a great opportunity to start re-discovering the data we have and put it to work in interesting ways. As we move to become a more API-oriented company, breaking down barriers and ensuring easy, standard access to data is crucial. I look to the hackathon as one of our first steps down that road.”
The vision?
To integrate as many new features and ideas into the Dynamic Yield product, services, and processes in order to increase customer satisfaction through data transparency.
Broken down into two distinct tracks, participants could join forces and register for an idea on either a business team or tech team of 3-6 people. For those who didn’t know how to write code, the business track was the perfect fit for those who wanted to explore an initiative they’ve always dreamed of. And for those who did, the tech track was a natural fit. All about cutting-edge technologies, ninja programmers could get excited at the chance to discover new frameworks, and bring hardcore innovation to the product.
Anyone unsure of how to contribute had direct access to info sessions, and hackathon forums set up for idea generation, tips on finding a team, how to prepare, and any questions that needed answering.
Once registration closed, it was time for glory.
But not without judging criteria and guidelines:
- How innovative is your idea, technology-wise?
- How much is the project-oriented for customers?
- What is the level of readiness of the project at the end of the hackathon?
- Is your product designed for scale?
- What is a new thing that your team learned to achieve the implementation of your idea?
- How creative was the solution?
- How unique was the idea?
- How practical or useful was the idea?
- What is the business potential of the idea?
Ready, Set, Hack
With all the makings of a great hackathon in place, including catered brunch, dinner, happy hour and stations for rest, fun, and ideation, CEO of Dynamic Yield, Liad Agmon addressed our readied participants before starting the clock:
And then, the countdown began. Motivated to shine a brighter light on the data we work with on a daily basis, our hackers got to hacking.
After 24 hours of brainstorming, creating, whiteboarding, coding, eating, minimal sleeping, Jenga, foosball, and numerous shots of Jack Daniels, nine tech teams, and three business teams endured.
A few fun facts:
- Alumni’s of Dynamic Yield came to participate in the day’s activities, coding just for fun
- A trainer was invited for stretches early morning in Israel but was called off because teams were coding through the night and into closing ceremony
- A few teams took online courses outside of their realm to take on new skills required for completing their projects
- Due to an impending storm, the US team had to present their idea first during demos, joining by phone for the remaining presentations en route home
Our judges, who included members of our Board of Directors, were then tasked with the difficult decision of voting on one business team and one tech team winner. The reward? $500 in USD, per person. In addition, a “People’s Choice” award would grant projects deemed most popular among the organization in each track a chance at success. The stakes were high, and with so many outstanding idea, prizes ended up having to be updated and divvied out to additional teams due to the difficulty selecting winners!
On the business side, themes like goodwill, collaboration, and talent rooted in projects that would enable employees more easily participate in charitable activities, allow a free flow of customer-generated ideas, and hack outdated systems of recruiting.
One project, in particular, titled DY Impact, which won the title of “People’s Choice,” granted employees a gateway for finding causes near and dear to their heart for volunteer opportunities as well as the ability to donate a work day’s earnings.
That’s pretty special.
As for the techies, machine learning algorithms were in full force, while new dashboards were being born to enable access to data not previously visualized before. A deep learning neural network was created for a new recommendation strategy, and an app with artificial intelligence controlled by voice recognition was built to provide insights about data in natural language.
Just, wow.
By the end of the event, the talent and human capital shown has left participants hungry for more. So much so, we’ve decided to plan a second hackathon later this year — all great minds welcome.
Until then, we’ll be busy rolling out a few of the amazing innovations that exceeded our expectations, influencing our roadmap and improving how we serve our customers in ways we couldn’t have even imagined possible.
A big thank you to all who attended.
And if you’re interested in running your own hackathon, I hope some of what I’ve shared about our experience will help inspire you. The foundation of any successful hackathon is 1) to give employees relief from their daily work 2) ensure enough people can support your mission 3) plan ahead and 4) promote the benefits internally to get people excited.
Good luck!
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href="https://www.dynamicyield.com/experience-os/"><span class="menu-banner-img-wrap"><img class="menu-banner-img-desktop" src="/wp-content/uploads/2024/10/expos-nav-updated.png" width="218" height="131" /><img class="menu-banner-img-mobile" src="/wp-content/uploads/2024/10/expos-nav-updated-mobile.png" width="114" height="98" /></span><span class="menu-cta-text-wrap"><span class="menu-cta-subtitle">Get an overview of Dynamic Yield’s product and see why we’re known as the Experience OS.</span> <span class="menu-cta-button">Learn more →</span></span></a></li></ul></div></li><li class="left"><div class="key_caps-wrapper"><h2>Core Capabilities</h2><ul class="links-list"><li class="key-caps-segment menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/segmentation/"><svg version="1.1" id="audience" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="audience-green" fill="#4FB294" d="M9.291,30H30V9.291C18.562737,9.291,9.291,18.562737,9.291,30z"/><path id="audience-black" d="M12.527,15.947C9.240353,12.385597,4.806085,10.093244,0,9.471V30h7.639 C7.632218,24.897682,9.35532,19.943764,12.527,15.947z"/><circle id="audience-circle" fill="#4FB294" cx="15" cy="4.967" r="4.967"/></svg>Segmentation<span>Identify, build, and analyze audiences</span></a></li><li class="key-caps-omnichannel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/targeting/"><svg version="1.1" id="personalization" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20.987 30" style="enable-background:new 0 0 20.987 30;" xml:space="preserve"><path id="personalization-black-2" d="M20.987,19.507c0,5.795401-4.698099,10.4935-10.4935,10.4935S0,25.302401,0,19.507H20.987z"/><path id="personalization-pink" fill="#EE3968" d="M18.143,10.245c0,4.224978-3.425022,7.649999-7.65,7.649999S2.842999,14.469978,2.842999,10.245 H18.143z"/><circle id="personalization-black-1" cx="10.494" cy="4.307" r="4.307"/></svg>Targeting<span>Serve each customer with unique offers</span></a></li><li class="key-caps-recs menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/recommendations/"><svg version="1.1" id="recs" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 30 30" style="enable-background:new 0 0 30 30;" xml:space="preserve"><path id="recs_4" d="M15.953,30H30V15.953H15.953V30z"/> <path id="recs_3" d="M0,15.953V30h14.047V15.953H0z"/><path id="recs_2" fill="#FFA354" d="M30,14.047V0H15.953v14.047H30z"/><path id="recs_1" d="M14.047,0H0v14.047h14.047V0z"/></svg>Recommendations<span>Algorithmically predict customers’ interests</span></a></li><li class="key-caps-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/journey-orchestration/"><svg version="1.1" id="trigger" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 26.017 30" style="enable-background:new 0 0 26.017 30;" xml:space="preserve"><path id="trigger-black" d="M14.017,12h12l-12,18V12z"/><path id="trigger-purple" fill="#5D39B9" d="M12,18H0L12,0V18z"/></svg>Journey Orchestration<span>Reach customers at critical moments</span></a></li><li class="key-caps-abtesting menu-item menu-item-type-custom menu-item-object-custom"><a href="/optimization/"><svg version="1.1" id="testing" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 28.713001 30" style="enable-background:new 0 0 28.713001 30;" xml:space="preserve"><path id="testing-blue" fill="#6BDADA" d="M15.831,0c7.114532,0,12.882001,5.767468,12.882001,12.882S22.945532,25.764,15.831,25.764l0,0V0z"/><path id="testing-black" d="M12.882,30C5.767468,30,0,24.232533,0,17.118S5.767468,4.236,12.882,4.236V30z"/></svg>Optimization<span>Experiment on any digital property</span></a></li><li class="key-caps-search menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/search/"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_4082_5186)" id="cap-search-svg-bg"> <path d="M11.6757 9.81054C8.73958 9.81054 6.35089 7.42177 6.35089 4.48562C6.35089 2.62899 7.30664 0.992133 8.75134 0.0388074C8.50309 0.0155936 8.25193 0.00238037 7.99762 0.00238037C3.58066 0.00238037 0 3.58304 0 8C0 12.417 3.58066 15.9976 7.99762 15.9976C12.4146 15.9976 15.9952 12.417 15.9952 8C15.9952 7.86848 15.9916 7.73782 15.9853 7.60785C15.0166 8.94122 13.4462 9.81054 11.6757 9.81054Z" fill="black"/> <path id="cap-search-svg-circle" d="M11.6757 0.161346C11.2226 0.161346 10.7857 0.231773 10.3749 0.361649C8.62429 0.915114 7.35156 2.55436 7.35156 4.48561C7.35156 6.87003 9.29141 8.80988 11.6757 8.80988C13.5373 8.80988 15.1277 7.62753 15.7358 5.97437C15.9066 5.51 16 5.00851 16 4.48561C16 2.10119 14.0602 0.161346 11.6757 0.161346Z" fill="#FFC61E"/> </g> <defs> <clipPath id="clip0_4082_5186"> <rect width="16" height="16" fill="white"/> </clipPath> </defs> </svg>Search<span>Help customers find what they want</span></a></li></ul></div></li><li class="right"><div class="scale-wrapper"><h2>Made for Scale</h2><ul class="links-list"><li class="key_caps-element menu-item menu-item-type-custom menu-item-object-custom"><a href="/element/">Element<span>A groundbreaking new dimension of hyper-personalization</span></a></li><li class="key_caps-adaptml menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ai/">AI & Automation<span>Increase automation, lower operational costs, and drive more revenue with a holistic AI personalization system</span></a></li><li class="key_caps-apis menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/experience-apis/">Experience APIs<span>Give developers the tools they need to build the best customer experiences</span></a></li><li class="key_caps-enterprise menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise solutions<span>Scale with security, privacy, and compliance, made for the enterprise</span></a></li></ul></div></li></ul><a href="/shopping-muse/" target="" class="banner"><div class="menu-banner"><span class="menu-cta-text"><strong>Meet Shopping Muse: </strong> Conversational commerce meets cutting-edge personalization.</span> <span class="menu-cta-button">Learn more →</span></div></a></div></li><li id="solutions" class="dropdown links"><a href="" class="label">Solutions</a><div class="content"><ul><li class="left"><div class="industries-wrapper"><h2>Industries</h2><ul class="links-list"><li class="industry-ecomm menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/ecommerce/">eCommerce</a></li><li class="industry-finserv menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/financial-services/">Financial Services</a></li><li class="industry-qsr menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/restaurants/">Restaurants</a></li><li class="industry-grocery menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/grocery/">Grocery</a></li><li class="industry-b2b menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/b2b-ecommerce/">B2B eCommerce</a></li><li class="industry-travel menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/travel/">Travel</a></li><li class="industry-gaming menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gaming/">iGaming</a></li><li class="industry-media menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/media/">Media</a></li></ul></div></li><li class="right"><div class="channels-wrapper"><h2>Channels</h2><ul class="links-list"><li class="channels-web menu-item menu-item-type-custom menu-item-object-custom"><a href="/web/">Web<span>Create customer-centric web experiences</span></a></li><li class="channels-email menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/channels/email/">Email<span>Personalize emails with a no-code builder</span></a></li><li class="channels-mobile-apps menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/mobile/">Apps<span>Optimize mobile app experiences</span></a></li><li class="channels-ads menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/advertising/">Ads<span>Improve customer acquisition results</span></a></li></ul></div></li></ul></div></li><li id="why-dynamic-yield" class="dropdown links"><a href="" class="label">Why Dynamic Yield</a><div class="content"><ul><li class="impact-wrapper"><h2>Proven impact and success services</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/clients/">Select customers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/case-studies/">Case studies</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/customer-success/">Customer success services</a></li></ul></li><li class="scale-wrapper"><h2>Built for scale</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/enterprise-grade-personalization/">Enterprise-grade solutions</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/adaptml/">AI Technology</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/gdpr-and-privacy/">GDPR and data privacy</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/security/">Security</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/compliance/">Compliance</a></li></ul></li><li class="network-wrapper"><h2>Robust partner network</h2><ul class="links-list"><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partners/">Partner library</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/partner-program/">Partnership program</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/partners/#technology-partners">Tech Partners and Integrations</a></li></ul></li><li class="resources-wrapper"><h2>Extensive product resources</h2><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us">Knowledge Base</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="http://academy.dynamicyield.com/">Academy & Certification</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://support.dynamicyield.com/hc/en-us/community/topics">Community</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://dy.dev/">API documentation</a></li></ul></li></ul><a href="https://www.dynamicyield.com/personalization-awards/" target="_self" class="banner"><div class="menu-banner"><div class="menu-cta--left"> <img src="/wp-content/uploads/2023/11/2023-award-badge.svg" width="60" height="60" /></div><div class="menu-cta--right"> <strong class="menu-cta-title">The Personalization Awards</strong> <span class="menu-cta-subtitle">Celebrating customers and partners setting the gold-standard for personalization</span> <span class="menu-cta-button">Learn more →</span></div></div></a></div></li><li id="company" class="dropdown button"><a href="" class="label">Company</a><div class="content"><ul class="links-list"><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/for-the-world/about-us.html">About us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/blog/">Blog</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/labs/">DY Labs</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/careers/">Careers</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://events.dynamicyield.com/">Events</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="https://www.mastercard.com/us/en/news-and-trends/stories.html">Press</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/awards-and-recognitions/">Awards</a></li><li class=" menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/contact/">Contact us</a></li><li class=" menu-item menu-item-type-custom menu-item-object-custom"><a href="/request-demo/">Request a demo</a></li></ul></div></li><li id="learning-center" class="dropdown links"><a href="" class="label">Learning Center</a><div class="content"><ul><li class="top"><ul class="links-list"><li class="resources-xp hidden-mobile menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learn/">Take your knowledge to exponential levels</a></li><li class="hidden-desktop menu-item menu-item-type-custom menu-item-object-custom"><a href="/learn/">XP<sup>2</sup> Hub<span>Take your knowledge to exponential levels</span></a></li><li class="resources-paths menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/learning-paths/">Learning Paths<span>Curated courses on key skill areas</span></a></li><li class="resources-webinars menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/talks/">Talks<span>Engaging discussions taking place in CX</span></a></li><li class="resources-articles menu-item menu-item-type-post_type menu-item-object-page"><a href="https://www.dynamicyield.com/articles/">Articles<span>An expansive collection of in-depth playbooks</span></a></li><li class="resources-glossary menu-item menu-item-type-custom menu-item-object-custom"><a href="/glossary-terms/">Encyclopedia<span>A glossary of experience optimization 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class="lc-header-right lc-flex"><ul class="lc-header-social lc-flex"><li class="et-social-icon"> <a href="#" title="Share on Facebook" class="icon" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 460.1990662 458.5138245"><path 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class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-29694" class="et_pb_post post-29694 post type-post status-publish format-standard has-post-thumbnail hentry category-company tag-data tag-culture"><div class="article-content"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/blog/" title="Blog">Blog</a><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><h1 class="article-title">How to Run a Successful Hackathon if You’re a Tech Company</h1><h2 class="article-excerpt">Our recent hackathon proved more meaningful than a 24-hour coding event. Discover how we motivated participants from around the globe to explore the unexplored.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/NinaManor-50.png" alt="Nina Manor" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/ninamanor/" title="Posts by Nina Manor" rel="author">Nina Manor</a></div><div class="article-author-title-text"> Global VP Human Resources, Dynamic Yield</div></div></div></div><div class="entry-content article-entry-content"><p>A few weeks ago, Dynamic Yield hosted its first ever hackathon. If you aren’t familiar with the term, a hackathon is a 24-hour event where individuals from an organization come together, often in small teams, to bring a new idea or product to fruition in a short period of time. Determined by a panel of judges, participants not only enter for a chance to win grand prizes but for the opportunity to innovate, bringing fresh, potentially gainful business applications that might otherwise not have been considered.</p><p>A long-standing tradition in many tech companies, typically, hackathons center around development and engineering, bringing out the best programmers for the creation of usable software. At Dynamic Yield, while we pride ourselves on building path-breaking products, we wanted to organize an all-inclusive hackathon, encouraging every team member, regardless of role, skillset, or department to get involved and create.</p><p>From New York City to Berlin, Tel-Aviv, and all the way to Singapore, find out how the Dynamic Yield Hackathon became more than just a one-day event, inspiring a culture of collaboration that will leave lasting ripples across the organization.</p><h2>The Making of a Hackathon</h2><p>Not just a human resources initiative, Dynamic Yield dedicated ten employees to help build out our hackathon program and run logistics. With a little over a month from our initial decision to host the competition, there was a lot that needed to come together in order to pull a worldwide event like this off successfully. </p><p>First and foremost, the theme. </p><p>Though, thankfully, it was pretty glaring…</p><p><img fetchpriority="high" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/DYHACK_THEME.png" alt="DYHACK_THEME" width="1000" height="603" class="alignnone size-full wp-image-27225" /></p><p>Dynamic Yield was founded on data, our product relies on it, and our marketing and customer stories revolve around it — so, naturally, it made sense. Our VP of Research & Development, Elad Rosenheim, even shed some inspiration on the subject: </p><p><em>“The hackathon is a great opportunity to start re-discovering the data we have and put it to work in interesting ways. As we move to become a more API-oriented company, breaking down barriers and ensuring easy, standard access to data is crucial. I look to the hackathon as one of our first steps down that road.”</em></p><p>The vision?</p><p>To integrate as many new features and ideas into the Dynamic Yield product, services, and processes in order to increase customer satisfaction through data transparency.</p><p>Broken down into two distinct tracks, participants could join forces and register for an idea on either a business team or tech team of 3-6 people. For those who didn’t know how to write code, the business track was the perfect fit for those who wanted to explore an initiative they’ve always dreamed of. And for those who did, the tech track was a natural fit. All about cutting-edge technologies, ninja programmers could get excited at the chance to discover new frameworks, and bring hardcore innovation to the product.</p><p>Anyone unsure of how to contribute had direct access to info sessions, and hackathon forums set up for idea generation, tips on finding a team, how to prepare, and any questions that needed answering. </p><p><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/DYHackathon_Forums.png" alt="Hackathon Forums" width="1174" height="499" class="alignnone size-full wp-image-27210" /></p><p>Once registration closed, it was time for glory.</p><p><strong>But not without judging criteria and guidelines</strong>:</p><ul><li>How innovative is your idea, technology-wise?</li><li>How much is the project-oriented for customers?</li><li>What is the level of readiness of the project at the end of the hackathon?</li><li>Is your product designed for scale?</li><li>What is a new thing that your team learned to achieve the implementation of your idea?</li><li>How creative was the solution?</li><li>How unique was the idea?</li><li>How practical or useful was the idea?</li><li>What is the business potential of the idea?</li></ul><h2>Ready, Set, Hack</h2><p>With all the makings of a great hackathon in place, including catered brunch, dinner, happy hour and stations for rest, fun, and ideation, CEO of Dynamic Yield, Liad Agmon addressed our readied participants before starting the clock:</p><p><img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Hackathon_LiadTalk.jpg" alt="Liad Agmon, CEO of Dynamic Yield -- Hackathon" width="2048" height="1365" class="alignnone size-full wp-image-27212" /></p><p>And then, the countdown began. Motivated to shine a brighter light on the data we work with on a daily basis, our hackers got to hacking. </p><p> <iframe loading="lazy" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fbusiness.facebook.com%2Fmedia%2Fset%2F%3Fset%3Da.1621799274549907.1073741832.305975766132271%26type%3D3&width=500" width="500" height="727" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true"></iframe></p><p>After 24 hours of brainstorming, creating, whiteboarding, coding, eating, minimal sleeping, Jenga, foosball, and numerous shots of Jack Daniels, nine tech teams, and three business teams endured.</p><p><strong>A few fun facts:</strong> </p><ol><li>Alumni’s of Dynamic Yield came to participate in the day’s activities, coding just for fun</li><li>A trainer was invited for stretches early morning in Israel but was called off because teams were coding through the night and into closing ceremony</li><li>A few teams took online courses outside of their realm to take on new skills required for completing their projects</li><li>Due to an impending storm, the US team had to present their idea first during demos, joining by phone for the remaining presentations en route home</li></ol><p>Our judges, who included members of our Board of Directors, were then tasked with the difficult decision of voting on one business team and one tech team winner. The reward? $500 in USD, per person. In addition, a “People’s Choice” award would grant projects deemed most popular among the organization in each track a chance at success. The stakes were high, and with so many outstanding idea, prizes ended up having to be updated and divvied out to additional teams due to the difficulty selecting winners!</p><p>On the business side, themes like goodwill, collaboration, and talent rooted in projects that would enable employees more easily participate in charitable activities, allow a free flow of customer-generated ideas, and hack outdated systems of recruiting.</p><p>One project, in particular, titled DY Impact, which won the title of “People’s Choice,” granted employees a gateway for finding causes near and dear to their heart for volunteer opportunities as well as the ability to donate a work day’s earnings.</p><p><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2018/01/Hackathon_DYImpact.png" alt="Dynamic Yield Hackathon Idea" width="2212" height="1036" class="alignnone size-full wp-image-27218" /></p><p>That’s pretty special.</p><p>As for the techies, machine learning algorithms were in full force, while new dashboards were being born to enable access to data not previously visualized before. A deep learning neural network was created for a new recommendation strategy, and an app with artificial intelligence controlled by voice recognition was built to provide insights about data in natural language.</p><p>Just, wow.</p><p>By the end of the event, the talent and human capital shown has left participants hungry for more. So much so, we’ve decided to plan a second hackathon later this year — all great minds welcome.</p><p>Until then, we’ll be busy rolling out a few of the amazing innovations that exceeded our expectations, influencing our roadmap and improving how we serve our customers in ways we couldn’t have even imagined possible.</p><p>A big thank you to all who attended.</p><p>And if you’re interested in running your own hackathon, I hope some of what I’ve shared about our experience will help inspire you. The foundation of any successful hackathon is 1) to give employees relief from their daily work 2) ensure enough people can support your mission 3) plan ahead and 4) promote the benefits internally to get people excited.</p><p>Good luck!</p></div></article><div style="clear: both;"></div></div></div><div class="article-content"><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Categories:</strong><ul class="post-categories"><li><a href="https://www.dynamicyield.com/blog/category/company/" rel="category tag">Company</a></li></ul></div><div class="article-tags-block"><strong>Tags:</strong><a href="https://www.dynamicyield.com/blog/tag/data/" rel="tag">data</a><a href="https://www.dynamicyield.com/blog/tag/culture/" rel="tag">Dynamic Yield Culture</a></div></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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if(dy_search_params.has('utm_source')) {
localStorage.setItem('utm_source', dy_search_params.get('utm_source'));
}
if(dy_search_params.has('utm_medium')) {
localStorage.setItem('utm_medium', dy_search_params.get('utm_medium'));
}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>