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href="#cro-and-growth-marketing"> CRO and Growth Marketing </a></div><div class="lp-cat-wrap"> <a class="lp-cat"
style="background-color: #dff0e4"
onmouseover="this.style.color='#78a784';"
onmouseout="this.style.color='#000'"
href="#ecommerce-experience-optimization"> eCommerce Experience Optimization </a></div><div class="lp-cat-wrap"> <a class="lp-cat"
style="background-color: #ffe8b1"
onmouseover="this.style.color='#c7ad6e';"
onmouseout="this.style.color='#000'"
href="#advanced-experimentation"> Advanced Experimentation </a></div></div></div><section id="testing-and-optimization" class="lp-cat-section"><div class="lp-cap-section-link-wrap" style="background-color: #f4c0c2"><div class="lp-cat-container"> <a class="lp-cat-section-link" href="https://www.dynamicyield.com/course/testing-and-optimization/">A/B Testing & Optimization Course</a></div></div><div class="lp-cat-section-block" style="background-color: #f4c0c2"><div class="lp-cat-container"><div class="lc-flex"><div class="lp-cat-section-col"><div class="lp-cat-section-big-title">Learn optimal testing and optimization strategies, so you can start winning</div><p class="lp-cat-section-desc"><span style="font-weight: 400;">This course will teach you the fundamentals of A/B testing and optimization – from basic concepts, common pitfalls, and proven methods, all the way through evaluating and scaling your results. </span></p> <a href="https://www.dynamicyield.com/course/testing-and-optimization/" class="lp-cat-section-count">15 Lessons</a></div><div class="lp-cat-section-col"><div class="lp-cat-image-wrap"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/06/ab-testing-optimization-icon.png" alt="A/B Testing & Optimization" /></div></div></div></div></div><div class="lp-cat-container lp-cat-post-wrap"><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2;border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/" title="An introduction to A/B testing and optimization"> An introduction to A/B testing and optimization </a></h4><p> A comprehensive guide to A/B testing, explaining the differences between A/B and multivariate testing, how to conduct tests in a structured and progressive way, and the thought process behind choosing the right experiment.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/introduction-to-ab-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2;border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/davidsteinberg/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/DavidSteinberg-106.jpeg" alt="David Steinberg" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/davidsteinberg/">David Steinberg</a></div><div class="lp-cat-post-author-title"> Professor David Steinberg of KPA Group</div></div></div><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/ronkenett/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/RonKenett-105.png" alt="Ron Kenett" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/ronkenett/">Ron Kenett</a></div><div class="lp-cat-post-author-title"> Professor Ron Kenett of KPA Group</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/aa-testing-in-experimentation/" title="A/A testing and decision making in experimentation"> A/A testing and decision making in experimentation <span class="has-video"></span> </a></h4><p> A/A testing is meant to check that the underlying system is running properly. In this post, we'll cover some of subtle issues to consider as you run them.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/aa-testing-in-experimentation/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2;border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/idan/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/idan-5.jpg" alt="Idan Michaeli" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/idan/">Idan Michaeli</a></div><div class="lp-cat-post-author-title"> Data Science and Predictive Modeling Expert</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/statistical-significance/" title="Why reaching and protecting statistical significance is so important in A/B tests"> Why reaching and protecting statistical significance is so important in A/B tests </a></h4><p> Delve deeper into the mechanics of “classic” A/B testing, become familiar with the actual meaning of statistical significance, and discover the pitfalls threatening the validity of your test results.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/statistical-significance/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f4c0c2;border-bottom-color: #f4c0c2"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/traffic-allocation/" title="Choosing the right traffic allocation in A/B testing"> Choosing the right traffic allocation in A/B testing </a></h4><p> Learn how to choose the right traffic allocation method for your A/B tests and avoid common pitfalls, ensuring impactful, valid results.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/traffic-allocation/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div> <a class="lp-cat-post-viewall link-arrow" href="https://www.dynamicyield.com/course/testing-and-optimization/">View all in this course<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></section><section id="personalization-and-targeting" class="lp-cat-section"><div class="lp-cap-section-link-wrap" style="background-color: #dbcdeb"><div class="lp-cat-container"> <a class="lp-cat-section-link" href="https://www.dynamicyield.com/course/personalization-and-targeting/">Personalization & Targeting Course</a></div></div><div class="lp-cat-section-block" style="background-color: #dbcdeb"><div class="lp-cat-container"><div class="lc-flex"><div class="lp-cat-section-col"><div class="lp-cat-section-big-title">Learn how to plan, build, test, analyze, and scale personalization programs</div><p class="lp-cat-section-desc"><span style="font-weight: 400;">This course will walk you through the most important considerations and steps to delivering a more tailored experience, including why it’s become table stakes, how to build a program around it, and ways to get started. </span></p> <a href="https://www.dynamicyield.com/course/personalization-and-targeting/" class="lp-cat-section-count">12 Lessons</a></div><div class="lp-cat-section-col"><div class="lp-cat-image-wrap"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/06/targeting-icon.png" alt="" /></div></div></div></div></div><div class="lp-cat-container lp-cat-post-wrap"><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb;border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/web-personalization/" title="Introduction to website personalization"> Introduction to website personalization </a></h4><p> An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/web-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb;border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/opportunity-cost-personalization/" title="The opportunity cost associated with personalization"> The opportunity cost associated with personalization </a></h4><p> Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/opportunity-cost-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb;border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/benmalki/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/BenMalki-92.png" alt="Ben Malki" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/benmalki/">Ben Malki</a></div><div class="lp-cat-post-author-title"> Director of Customer Success, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/roles-of-a-personalization-and-optimization-team/" title="The Roles & Structure of an Agile Personalization & Optimization Team"> The Roles & Structure of an Agile Personalization & Optimization Team </a></h4><p> Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/roles-of-a-personalization-and-optimization-team/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dbcdeb;border-bottom-color: #dbcdeb"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/a-scalable-personalization-framework/" title="Building a personalization framework designed to scale"> Building a personalization framework designed to scale </a></h4><p> A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/a-scalable-personalization-framework/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div> <a class="lp-cat-post-viewall link-arrow" href="https://www.dynamicyield.com/course/personalization-and-targeting/">View all in this course<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></section><section id="product-recommendations" class="lp-cat-section"><div class="lp-cap-section-link-wrap" style="background-color: #f08b86"><div class="lp-cat-container"> <a class="lp-cat-section-link" href="https://www.dynamicyield.com/course/product-recommendations/">Product Recommendations Course</a></div></div><div class="lp-cat-section-block" style="background-color: #f08b86"><div class="lp-cat-container"><div class="lc-flex"><div class="lp-cat-section-col"><div class="lp-cat-section-big-title">Dive into the various techniques of recommender systems and merchandising principles</div><p class="lp-cat-section-desc"><span style="font-weight: 400;">This course breaks down the many intricacies of recommender systems and their use in surfacing relevant products throughout the sales funnel, with a focus on the many algorithms used to power them, filtering rules to control them, and general best practices. </span></p> <a href="https://www.dynamicyield.com/course/product-recommendations/" class="lp-cat-section-count">7 Lessons</a></div><div class="lp-cat-section-col"><div class="lp-cat-image-wrap"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/06/product-recs-icon.png" alt="Product Recommendations" /></div></div></div></div></div><div class="lp-cat-container lp-cat-post-wrap"><div class="lp-cat-post-block lc-flex" style="border-left-color: #f08b86;border-bottom-color: #f08b86"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/introduction-to-product-recommender-systems/" title="An introduction to product recommender systems"> An introduction to product recommender systems </a></h4><p> A beginner’s guide to product recommender systems, the strategies behind them, and examples of strategies used by today’s leading digital brands.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/introduction-to-product-recommender-systems/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f08b86;border-bottom-color: #f08b86"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/merchandising-rules/" title="Applying merchandising rules to product recommendations"> Applying merchandising rules to product recommendations </a></h4><p> Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/merchandising-rules/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f08b86;border-bottom-color: #f08b86"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/product-recommendation-strategies/" title="The essentials for choosing the right product recommendation strategy"> The essentials for choosing the right product recommendation strategy </a></h4><p> Make sense of various eCommerce product recommendation strategies and how to effectively use them to maximize marketing ROI.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/product-recommendation-strategies/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #f08b86;border-bottom-color: #f08b86"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/gidi/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/gidi-122.jpeg" alt="Gidi Vigo" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/gidi/">Gidi Vigo</a></div><div class="lp-cat-post-author-title"> VP of Product, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/affinity-based-recommendations/" title="An Introduction to Affinity-Based Recommendations"> An Introduction to Affinity-Based Recommendations </a></h4><p> Learn how to leverage user affinity data to make more effective personalized recommendations at scale.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/affinity-based-recommendations/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div> <a class="lp-cat-post-viewall link-arrow" href="https://www.dynamicyield.com/course/product-recommendations/">View all in this course<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></section><section id="cro-and-growth-marketing" class="lp-cat-section"><div class="lp-cap-section-link-wrap" style="background-color: #d3eef5"><div class="lp-cat-container"> <a class="lp-cat-section-link" href="https://www.dynamicyield.com/course/cro-and-growth-marketing/">CRO and Growth Marketing Course</a></div></div><div class="lp-cat-section-block" style="background-color: #d3eef5"><div class="lp-cat-container"><div class="lc-flex"><div class="lp-cat-section-col"><div class="lp-cat-section-big-title">Learn to identify and act upon your greatest optimization opportunities</div><p class="lp-cat-section-desc"><span style="font-weight: 400;">This course is dedicated to improving the pace and efficiency of an experimentation program through the implementation of strategic tactics and iterative processes for long-term, sustainable business results. </span></p> <a href="https://www.dynamicyield.com/course/cro-and-growth-marketing/" class="lp-cat-section-count">13 Lessons</a></div><div class="lp-cat-section-col"><div class="lp-cat-image-wrap"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/06/growth-marketing-icon.png" alt="CRO and Growth Marketing" /></div></div></div></div></div><div class="lp-cat-container lp-cat-post-wrap"><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5;border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/cro-plan/" title="Developing a conversion rate optimization strategy"> Developing a conversion rate optimization strategy </a></h4><p> Use this robust program to develop a conversion rate optimization strategy that will help you achieve sustainable growth.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/cro-plan/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5;border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/never-run-out-cro-ideas/" title="How to never run out of conversion rate optimization ideas"> How to never run out of conversion rate optimization ideas </a></h4><p> Learn what to do when your A/B testing routine starts to feel stale and you're struggling to identify ideas for new experiments and CRO campaigns. Here are six proven ways to get great results.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/never-run-out-cro-ideas/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5;border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/landing-page-design/" title="The core principles of landing page optimization"> The core principles of landing page optimization </a></h4><p> Designing an optimized landing page isn't exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/landing-page-design/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #d3eef5;border-bottom-color: #d3eef5"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/yaniv/" class="lp-cat-post-author-image"><div class="entry_author_image"><img decoding="async" src="https://www.dynamicyield.com/wp-content/authors/yaniv-127.jpg" alt="Yaniv Navot" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/yaniv/">Yaniv Navot</a></div><div class="lp-cat-post-author-title"> CMO, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/the-power-of-social-proof/" title="The psychology of social proof marketing to drive conversions"> The psychology of social proof marketing to drive conversions </a></h4><p> Learn how to increase sales and conversions by leveraging the psychological power of social proof and scarcity messaging.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/the-power-of-social-proof/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div> <a class="lp-cat-post-viewall link-arrow" href="https://www.dynamicyield.com/course/cro-and-growth-marketing/">View all in this course<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></section><section id="ecommerce-experience-optimization" class="lp-cat-section"><div class="lp-cap-section-link-wrap" style="background-color: #dff0e4"><div class="lp-cat-container"> <a class="lp-cat-section-link" href="https://www.dynamicyield.com/course/ecommerce-experience-optimization/">eCommerce Experience Optimization Course</a></div></div><div class="lp-cat-section-block" style="background-color: #dff0e4"><div class="lp-cat-container"><div class="lc-flex"><div class="lp-cat-section-col"><div class="lp-cat-section-big-title">Build and execute an effective eCommerce experience optimization strategy</div><p class="lp-cat-section-desc"><span style="font-weight: 400;">This course highlights the impact of an individualized approach on key eCommerce metrics as well as everything you need to know about incorporating testing, optimization, and personalization into your larger digital strategy. </span></p> <a href="https://www.dynamicyield.com/course/ecommerce-experience-optimization/" class="lp-cat-section-count">9 Lessons</a></div><div class="lp-cat-section-col"><div class="lp-cat-image-wrap"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/06/ecommerce-experience-icon.png" alt="eCommerce Experience Optimization" /></div></div></div></div></div><div class="lp-cat-container lp-cat-post-wrap"><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4;border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/one-to-one-marketing/" title="A primer on eCommerce one-to-one marketing"> A primer on eCommerce one-to-one marketing </a></h4><p> One-to-one marketing implies a more personal approach to customer relationship building by narrowing broad communications to individualized experiences.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/one-to-one-marketing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4;border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/ecommerce-metrics-and-terminology/" title="Become fluent in eCommerce metrics and terminology"> Become fluent in eCommerce metrics and terminology </a></h4><p> A collection of glossary metrics, KPIs, and terms sourced from real eCommerce practitioners and personalization experts.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/ecommerce-metrics-and-terminology/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4;border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/average-revenue-per-user/" title="Why ARPU is your most important eCommerce metric"> Why ARPU is your most important eCommerce metric </a></h4><p> An in-depth examination of why the savviest marketers measure their personalization and optimization efforts based on average revenue per user (ARPU).</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/average-revenue-per-user/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #dff0e4;border-bottom-color: #dff0e4"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/shana/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/">Shana Pilewski</a></div><div class="lp-cat-post-author-title"> Senior Director of Marketing, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/the-economics-of-ecommerce-conversion-optimization/" title="The economics of eCommerce conversion rate optimization"> The economics of eCommerce conversion rate optimization </a></h4><p> A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/the-economics-of-ecommerce-conversion-optimization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div> <a class="lp-cat-post-viewall link-arrow" href="https://www.dynamicyield.com/course/ecommerce-experience-optimization/">View all in this course<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></section><section id="advanced-experimentation" class="lp-cat-section"><div class="lp-cap-section-link-wrap" style="background-color: #ffe8b1"><div class="lp-cat-container"> <a class="lp-cat-section-link" href="https://www.dynamicyield.com/course/advanced-experimentation/">Advanced Experimentation Course</a></div></div><div class="lp-cat-section-block" style="background-color: #ffe8b1"><div class="lp-cat-container"><div class="lc-flex"><div class="lp-cat-section-col"><div class="lp-cat-section-big-title">Go way beyond what most conversion optimization experts know</div><p class="lp-cat-section-desc"><span style="font-weight: 400;">This course is designed for practitioners who already understand the foundations of experimentation and want to dive deeper into the implementation methods, calculations, setup, and analysis of experiments. </span></p> <a href="https://www.dynamicyield.com/course/advanced-experimentation/" class="lp-cat-section-count">9 Lessons</a></div><div class="lp-cat-section-col"><div class="lp-cat-image-wrap"> <img decoding="async" src="https://www.dynamicyield.com/wp-content/uploads/2020/06/experimentation-icon.png" alt="Advanced Experimentation" /></div></div></div></div></div><div class="lp-cat-container lp-cat-post-wrap"><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1;border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/JohnPeeler-102.jpeg" alt="John Peeler" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/">John Peeler</a></div><div class="lp-cat-post-author-title"> Director of Enterprise Solution Engineering, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 1</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/client-side-testing-and-personalization/" title="Client-side testing and personalization explained"> Client-side testing and personalization explained </a></h4><p> An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the client-side.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/client-side-testing-and-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1;border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/JohnPeeler-102.jpeg" alt="John Peeler" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/johnpeeler/">John Peeler</a></div><div class="lp-cat-post-author-title"> Director of Enterprise Solution Engineering, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 2</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/server-side-testing-and-personalization/" title="Server-side testing and personalization explained"> Server-side testing and personalization explained </a></h4><p> An in-depth analysis of the most important technical considerations when implementing A/B tests and personalization campaigns on the server-side.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/server-side-testing-and-personalization/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1;border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/SivaGabby-89.png" alt="Siva Gabbi" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/">Siva Gabbi</a></div><div class="lp-cat-post-author-title"> Director of Program Strategy and Insights, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 3</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/frequentists-approach-to-ab-testing/" title="The Frequentist Approach to A/B Testing"> The Frequentist Approach to A/B Testing </a></h4><p> While still commonly used today, is the Frequentist Approach to statistical inference within A/B testing the most effective? Let's dive into the math.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/frequentists-approach-to-ab-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div><div class="lp-cat-post-block lc-flex" style="border-left-color: #ffe8b1;border-bottom-color: #ffe8b1"><div class="lp-cat-post-meta-block"><div class="lp-coauthor-wrap"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/" class="lp-cat-post-author-image"><div class="entry_author_image"><img loading="lazy" decoding="async" src="https://www.dynamicyield.com/wp-content/authors/SivaGabby-89.png" alt="Siva Gabbi" width="50" height="50" /></div> </a><div class="lp-cat-post-author-wrap"><div class="lp-cat-post-author-name"> <a href="https://www.dynamicyield.com/blog/author/sivagabby/">Siva Gabbi</a></div><div class="lp-cat-post-author-title"> Director of Program Strategy and Insights, Dynamic Yield</div></div></div></div><div class="lp-cat-post-info-block"> <span class="lp-cat-post-count">Lesson 4</span><h4 class="lp-cat-post-title"> <a href="https://www.dynamicyield.com/lesson/bayesian-approach-to-ab-testing/" title="The Bayesian Approach to A/B Testing"> The Bayesian Approach to A/B Testing </a></h4><p> Known for being less restrictive, highly intuitive, and more reliable, let's dive into the math behind the Bayesian Approach to statistical inference and find out why.</p></div> <a class="lp-cat-post-link link-arrow" href="https://www.dynamicyield.com/lesson/bayesian-approach-to-ab-testing/">Read Article<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div> <a class="lp-cat-post-viewall link-arrow" href="https://www.dynamicyield.com/course/advanced-experimentation/">View all in this course<svg xmlns="http://www.w3.org/2000/svg" width="10.928" height="9.501" viewBox="0 0 10.928 9.501" style=" "><path d="M10.929,4.753a.859.859,0,0,0-.19-.491L6.938.224A.835.835,0,0,0,5.892.16.736.736,0,0,0,5.9,1.2L8.577,4.041H.746a.733.733,0,0,0-.734.586.711.711,0,0,0,.7.84H8.577L5.9,8.3a.784.784,0,0,0-.008,1.038.8.8,0,0,0,1.037-.063l3.8-4.039a.652.652,0,0,0,.2-.483Z" transform="translate(-0.001 -0.003)"/></svg></a></div></section></div></div></div></div></div></div></div></div></section></div></div></div></div></article></div><footer id="main-footer" class=""><div class="footer-top"><div class="footer-container"> <a href="https://www.dynamicyield.com/" class="dy-footer-logo"> <img src="/wp-content/uploads/2025/09/ma_symbol.svg" alt="Dynamic Yield footer logo" width="100" height="66"> </a><h4>Make hyper-personalization a reality</h4><p>Trusted by 450+ forward-thinking enterprise businesses:</p><div class="footer-clients retina_parent"> <img src="/wp-content/uploads/2023/08/customer-logos-footer.png" alt="DY Clients" width="498" height="123"></div><div class="footer-btns-wrap"> <a href="https://www.dynamicyield.com/request-demo/" class="btn-teal">Contact Sales</a> <a href="https://www.dynamicyield.com/product-demo/" class="btn-transparent">Watch a product demo<svg xmlns="http://www.w3.org/2000/svg" width="15.625" height="15.625" viewBox="0 0 15.625 15.625"> <path 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