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return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg> </a></li></ul><div class="topnav-buttons"> <a href="#" data-toggle="modal" data-target="#lc-subscription" class="btn-desktop-only pulse-button v5 topnav-btn"> <span class="button-inner"> XP² Newsletter </span> </a> <a href="/newsletter/" class="pulse-button v5 topnav-btn btn-mobile-only"> <span class="button-inner"> XP² Newsletter </span> </a></div></div></div><div class="lc-progress-wrap"><div class="lc-scroll-progress"></div></div></header><article id="post-26636" class="et_pb_post post-26636 article type-article status-publish has-post-thumbnail hentry article-category-targeting-personalization article-industry-ecommerce article-tags-amazon-personalization article-function-conversion-optimization article-function-merchandising-ecommerce article-function-leadership article-function-marketing article-function-product-management article-type-tactical-guides"><div class="article-content"><div class="article-head-content-inner"><div class="article-breadcrumbs"> <a href="https://www.dynamicyield.com/articles/" title="Articles">Articles</a> <a href="https://www.dynamicyield.com/articles/category/targeting-personalization/ ">Targeting & Personalization</a></div><h1 class="article-title">The 26-Point Checklist for Closing the Amazon Gap</h1><h2 class="article-excerpt">The following checklist will help you audit and determine how well you are stacking up to Amazon when it comes to delivering personalized customer experiences.</h2><div class="article-authors lc-flex"><div class="article-author-box lc-col lc-flex"><div class="article-author-image lc-col"><div class="entry_author_image"><img src="https://www.dynamicyield.com/wp-content/authors/shana-126.jpg" alt="Shana Pilewski" width="76" height="76" /></div></div><div class="article-author-title lc-col"><div class="article-author-name"> <a href="https://www.dynamicyield.com/blog/author/shana/" title="Posts by Shana Pilewski" rel="author">Shana Pilewski</a></div><div class="article-author-title-text"> Senior Director of Marketing, Dynamic Yield</div></div></div></div></div><div class="entry-content article-entry-content"><div class="article-entry-content-inner"><p>Personalization is a critical part of Amazon’s success.</p><p>In his 1997 letter to Amazon shareholders, Bezos wrote:</p><p>“Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery.”</p><p>To this end, Bezos has delivered. <a href="https://www.dynamicyield.com/blog/personalization-tomorrow-now/">Amazon has entirely shifted the paradigm</a> in which we shop and re-defined customer expectations, forcing companies of all sizes to raise their game and in many cases, come in at price points that are a little friendlier to the end user.</p><p>But in an increasingly commoditized world where Amazon can deliver goods in less than an hour, <strong>personalization has become the best way to build brand equity and win hearts and minds online</strong>.</p><p>Using the checklist below, discover the essential personalization strategies necessary to close the Amazon gap and deliver customer experiences that your customers actually enjoy.</p><p>And if you’re looking for more Amazon content, here’s our free <a href="https://www.dynamicyield.com/blog/amazon-book/">book about Amazon</a>, titled <strong><em><a href="https://www.dynamicyield.com/guides/amazon/">The Chronicles of a Personalization Giant</a></em></strong>,” an original research project detailing how the eCommerce titan is leveraging personalization to drive ROI across web, mobile, and email.</p><p> </p><div class="blog-post-checklist"><div class="post-checklist-head"><h2>26 Questions to Help You Personalize Like Amazon</h2><div id="checklist-progress-bar"> <span class="progress-percentage"> <span>0</span>% </span></div><div class="checklist-complete-msg "> <span><h2 style="margin-bottom: 2px;">WELL DONE!</h2><p>Would you like to see these use cases implemented on your site? <a href="/request-demo/" style=" color: #1ee9b6; ">Schedule a demo now!</a></p> </span> <span class="tweet-href"> <a href="https://ctt.ec/aoK_p">Tweet this score to your followers!</a> </span></div></div><div class="post-checklist-body"><div class="checklist-group-wrapper"><div class="checklist-group-title">Homepage 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</svg> </span></div> <span>Do you offer personalized product recommendations in your homepage?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Does your website test different homepage messaging?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you recommend products that are currently most popular on the website?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Recommendations</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Does your website serve recommendations in drop-down menus?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you include recommendation widgets for "customers who bought this item also bought"?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you recommend similar items to those in view on your product pages?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you include frequently bought together recommendations on product pages?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>If you have a mobile app, do you promote its use upon visitors accessing your site via mobile web?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do your product pages prominently feature personalized recommendations on mobile?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you engage your mobile users with personalized push notifications to drive app engagement?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Behavioral Messaging</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Does your website show low-in-stock messaging to drive urgency?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Does your website provide personalized messaging around free shipping based on the current value of a user’s cart?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>On mobile, do you display notifications to try and incentivize / capture a user’s email address?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you leverage behavioral data to display custom or targeted promotions in real-time?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Email</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you send triggered emails if a user has left items in his/her cart?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do your emails contain product recommendations, rendered in real-time?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you send emails regarding important account or shipping updates?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Search</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you support users while they search by returning smart results with every keystroke?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do you enable users to fine-tune their search results with filtering options?</span> </label></li></ul></div><div class="checklist-group-wrapper"><div class="checklist-group-title">Miscellaneous/Omnichannel</div><ul class="checklist-group"><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do your recommendations served on desktop reflect a user’s behavior on mobile?</span> </label></li><li class="checklist-item"> <label class="checkbox-container"> <input type="checkbox" /><div class="the-checkbox"> <span class="post-check even"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="30" height="26" viewBox="0 0 30 26"> <metadata><?xpacket begin="" id="W5M0MpCehiHzreSzNTczkc9d"?> <x:xmpmeta xmlns:x="adobe:ns:meta/" x:xmptk="Adobe XMP Core 5.6-c138 79.159824, 2016/09/14-01:09:01 "> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <rdf:Description rdf:about=""/> </rdf:RDF> </x:xmpmeta> <?xpacket end="w"?></metadata> <image id="Vector_Smart_Object_copy_4" data-name="Vector Smart Object copy 4" width="30" height="26" 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</svg> </span></div> <span>Do items in cart transfer from all mobile properties to desktop when logged in?</span> </label></li></ul></div></div><div class="after-checklist-content"><h2 style="padding-top: 20px;">Conclusion</h2><p><a href="/personalization/">Personalization</a> is now table stakes in retail. By focusing on the 26 questions above, ensure you are on par with Amazon when it comes to delivering the best customer experience.</p></div></div><div class="article-separator"><svg width="54" height="26" viewBox="0 0 54 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M53.0088 25.6367C52.7884 21.9564 51.8025 18.3625 50.1141 15.0849C48.4256 11.8073 46.0718 8.9181 43.2031 6.60203L43.2031 25.6367L53.0088 25.6367Z" fill="black"/> <path d="M14.4395 3.59038C10.3237 5.69174 6.82743 8.83082 4.29638 12.6973C1.76533 16.5638 0.28711 21.0239 0.0078125 25.6367L14.4395 25.6367L14.4395 3.59038Z" fill="black"/> <path d="M17.6563 2.20809L17.6562 25.6367L39.9829 25.6367L39.9829 4.36701C39.9829 4.36701 30.7303 -2.31342 17.6563 2.20809Z" fill="black"/> </svg></div><div class="article-tags-block"> <strong>Tags:</strong> <a href="https://www.dynamicyield.com/tags/amazon-personalization/">Amazon Personalization</a></div></div><div class="article-content-sidebar"><div class="article-content-sidebar-inner"><h4>Read next</h4><ul class="article-sidebar-nav"><li> <a href="https://www.dynamicyield.com/article/the-enterprise-guide-to-ip-warning/">The enterprise guide to IP warming: Boost deliverability, ensure compliance, and power seamless journeys</a><div class="article-sidebar-nav-author">Ravit Morales</div></li><li> <a href="https://www.dynamicyield.com/article/e-commerce-personalization-maturity-infographic-2025/">Infographic: The state of personalization maturity in e-commerce – 2025</a><div class="article-sidebar-nav-author">JR Moore</div></li><li> <a href="https://www.dynamicyield.com/article/user-identification-for-personalization/">From Fragmentation to Connection: Mastering User Identification for Personalization</a><div class="article-sidebar-nav-author">Gina Walanga</div></li></ul></div></div></div></div></article></div></div><section class="lc-subscription-section"><div class="lc-subscription-form-block lc-subscription-inner"><h4 class="lc-subscription-title">Sign up for the XP² newsletter</h4><div class="lc-subscription-text">Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox</div><form class="mktoForm" data-formId="3876" data-formInstance="sub-inline"></form><div class="lc-privacy-wrapper"><div class="lc-privacy"> You may unsubscribe at any time. 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