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Visit our <a href="/privacy-policy/">privacy policy</a> to learn more about how we process your data and your rights as a data subject.</div></div><form class="mktoForm" data-formId="3876" data-formInstance="sub-popup"></form></div><div class="lc-subscription-ty-block lc-subscription-inner"><h4 class="lc-subscription-title text-center">Thanks for<br> signing up!</h4></div></div></div></div><div id="top-nav-backdrop"></div><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><article id="post-104963" class="post-104963 use-case type-use-case status-publish format-standard hentry case-theme-urgency-and-demand-strategies case-industry-ecommerce case-channel-mobile-web case-channel-web case-pages-sitewide case-efforts-low case-experience-notifications case-tags-checkout-optimization case-tags-seasonal-campaigns"><div class="title-section"><div class="title-tagline"> <a class="use-cases_link desktop" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <a class="use-cases_link mobile" href="https://www.dynamicyield.com/personalization-examples/">Personalization Examples</a> <i class="fa fa-angle-right" aria-hidden="true"></i> <a class="case_theme_link urgency-and-demand-strategies" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/ ">Urgency and Demand Strategies</a></div><div class="title-wrapper"><h1 class="main_title">Displaying free shipping promotions to drive higher revenue</h1></div></div><div class="entry-content"><div class="use_case_sidebar"><div class="tag_list"><div class="tag_item case_industry"><h4>Industry</h4> <a href="https://www.dynamicyield.com/examples/industry/ecommerce/ "><span class="underlined">eCommerce</span></a></div><div class="tag_item case_channel"><h4>Channel</h4> <a href="https://www.dynamicyield.com/examples/channel/mobile-web/ "><span class="underlined">Mobile Web</span></a>, <a href="https://www.dynamicyield.com/examples/channel/web/ "><span class="underlined">Web</span></a></div><div class="tag_item case_pages"><h4>Impacted Pages</h4> <a href="https://www.dynamicyield.com/examples/impacted-pages/sitewide/ "><span class="underlined">Sitewide</span></a></div><div class="tag_item case_experience"><h4>Experience Type</h4> <a href="https://www.dynamicyield.com/examples/experience-type/notifications/ "><span class="underlined">Notifications and Widgets</span></a></div><div class="tag_item case_efforts"><h4>Implementation Effort</h4> <a href="https://www.dynamicyield.com/examples/effort/low/ "><span class="underlined">Low</span></a></div><div class="tag_item case_tags"><h4>Tags</h4> <a href="https://www.dynamicyield.com/examples/tag/checkout-optimization/ "><span class="underlined">Checkout Optimization</span></a>, <a href="https://www.dynamicyield.com/examples/tag/seasonal-campaigns/ "><span class="underlined">Seasonal Campaigns</span></a></div><div class="tag_item case_nocookies"><h4>No dependency on cookies</h4> <span>For users who have opted out, this use case can also be deployed without any dependency on tracking or cookies.</span> <a href="/personalization-examples/#order=menu_order&gate=or&cookies=no"><span class="underlined">Explore other use cases →</span></a> <a href="/glossary/cookieless-personalization/"><span class="underlined">More on cookieless personalization →</span></a></div></div><div class="sidebar_footer" ><h4>RESULTS</h4> <span>30% uplift in ARPU for winning variation</span></div></div><div class="use_case_who_content"><div class="use_case_content"> <strong>Who: </strong><p>Leading Swedish retailer, specializing in outdoor equipment</p></div></div><div class="use_case_strategy_content"><div class="use_case_content"> <strong>Strategy: </strong><p>In order to communicate urgency, the retailer deployed personalized messaging based on the value of the items in the visitor’s cart and the time remaining until Christmas for offers that could guarantee timely, pre-holiday shipping.</p></div></div><div class="use_case_image"><div class="use_case_image_wrap ATF"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/32-urgency-notifications-drive-average-revenue.png" alt="Displaying free shipping promotions to drive higher revenue" width="700" height="480" class="desktop_image" loading="eager"> <img src="https://www.dynamicyield.com/wp-content/uploads/2019/08/32-urgency-notifications-drive-average-revenue-m.png" alt="Displaying free shipping promotions to drive higher revenue" width="270" height="182" class="mobile_image" loading="eager"></div></div><div class="use_case_hypothesis_content"><div class="use_case_content"> <strong>Hypothesis: </strong><p>A major consideration for holiday shoppers is timeliness. These individuals want to make sure their purchases will arrive before a given holiday. Knowing this, brands can offer shipping guarantees to audiences, personalizing promotional offers based on the value of the items in the shopper’s cart to not only help individuals commit to a purchase without fear, but also drive average order value up. During such a stressful season, shoppers will be more than happy to spread a little more holiday love for the assurance.</p></div></div><div class="case_templates"><h3> Templates that can be used to achieve this: <span class="info_icon"><div class="templates_tooltip_content_wrap"><div class="templates_tooltip_content"><p> Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.</p> <a href="https://www.dynamicyield.com/templates" class="button-arrow animlink"> Discover the Template Library</a></div></div> </span></h3><div class="use_case_related_templates"> <a href="https://www.dynamicyield.com/template/sale-countdown/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/SaleCountdown-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Sale Countdown</h4> </a> <a href="https://www.dynamicyield.com/template/countdown-bar/" class="template_item"><div class="browser-window-wrapper"><div class="browser-window"> <img src="/wp-content/uploads/2018/01/bg_blocks-758x493.png" class="browser-bg" width="160" height="104" /><div class="template-example"> <img src="https://www.dynamicyield.com/wp-content/uploads/2018/02/CountdownBar-inner.png" id="browser-main-image" class="retina_image" width="160" height="104" /></div></div></div><h4>Countdown Bar</h4> </a></div></div></div></article></div></div></div><div class="related_use_cases_wrap"><div class="container"><h2>More from our Inspiration Library</h2><div class="use-cases-grid-posts"><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/create-urgency-with-time-relevant-promotions-in-finance/" class="use_case_item_link"><h4>Communicate time-relevant promotions to help customers with decision-making</h4></a> <a href="https://www.dynamicyield.com/use-case/create-urgency-with-time-relevant-promotions-in-finance/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/trust-driven-homepage-hero/" class="use_case_item_link"><h4>Targeting hesitant site visitors with homepage banners featuring positive customer testimonials</h4></a> <a href="https://www.dynamicyield.com/use-case/trust-driven-homepage-hero/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/social-proof-pdp-messaging/" class="use_case_item_link"><h4>Surfacing product availability to power social proof messaging</h4></a> <a href="https://www.dynamicyield.com/use-case/social-proof-pdp-messaging/" class="button-arrow animlink">VIEW NOW</a></div></div><div class="use_cases_item_wrap"><div class="use_cases_item urgency-and-demand-strategies"><div class="use_case_theme_link_logo"></div> <a class="use_case_theme_link" href="https://www.dynamicyield.com/examples/theme/urgency-and-demand-strategies/">Urgency and Demand Strategies</a> <a href="https://www.dynamicyield.com/use-case/pdp-urgency-notification/" class="use_case_item_link"><h4>Prompting notifications based on product demand, price, or availability</h4></a> <a href="https://www.dynamicyield.com/use-case/pdp-urgency-notification/" class="button-arrow animlink">VIEW NOW</a></div></div></div><div class="all_use_cases_link_wrap"> <a href="https://www.dynamicyield.com/personalization-examples/" class="button-arrow animlink"> MORE PERSONALIZATION EXAMPLES</a></div></div></div><style type="text/css">@media only screen and (min-width: 768px) {
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}
if(dy_search_params.has('utm_content')) {
localStorage.setItem('utm_content', dy_search_params.get('utm_content'));
}
if(dy_search_params.has('utm_campaign')) {
localStorage.setItem('utm_campaign', dy_search_params.get('utm_campaign'));
}
if(dy_search_params.has('utm_term')) {
localStorage.setItem('utm_term', dy_search_params.get('utm_term'));
}
if(dy_search_params.has('mkt_tok')) {
localStorage.setItem('mkt_tok', dy_search_params.get('mkt_tok'));
}
// Also, fill in the data inside the Marketo form once its available
if(typeof window.MktoForms2 === 'object') {
MktoForms2.whenReady(function(_form) {
var form = _form.getFormElem();
console.log('MKTO FORM READY');
// Append the mkt_tok param if it exists in the URL
var ls_mkto_tok = localStorage.getItem('mkt_tok');
if(ls_mkto_tok) {
_form.addHiddenFields({
mkt_tok: ls_mkto_tok
});
_form.vals({ mkt_tok: ls_mkto_tok });
}
// Fill in the UTM data from localStorage
var dy_utms = {
'utm_source': 'txt_source__c',
'utm_medium': 'txt_medium__c',
'utm_content': 'txt_content__c',
'utm_campaign': 'txt_campaign_name__c',
'utm_term': 'txt_term__c',
'gclid': ['GCLID__c', 'GCLID_c__c']
};
for(var i = 0; i < Object.keys(dy_utms).length; i++) {
var ls_key = Object.keys(dy_utms)[i],
ls_value = localStorage.getItem(ls_key),
form_key = dy_utms[ls_key],
form_field;
if(ls_value) {
if(ls_key === 'gclid') {
ls_value = JSON.parse(ls_value).value;
}
if(typeof(form_key) === 'string') {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key + '"]');
if(form_field) {
form_field.value = ls_value;
}
} else {
for(var j = 0; j < form_key.length; j++) {
form_field = form[0].querySelector('input[type="hidden"][name="' + form_key[j] + '"]');
if(form_field) {
form_field.value = ls_value;
}
}
}
}
}
// IP Address
fetch('https://www.cloudflare.com/cdn-cgi/trace').then(function(result) {
result.text().then(function(values) {
values.split("\n").map(function(item) {
var pair = item.split('=');
if(['ip'].includes(pair[0])) {
form[0].querySelector('input[type="hidden"][name="IP__c"]').value = pair[1];
}
});
});
});
// GA ID and Referrer
var dy_utms_cookie = {};
document.cookie.split(';').forEach(function(el) {
var splitCookie = el.split('=');
var key = splitCookie[0].trim();
var value = splitCookie[1];
dy_utms_cookie[key] = value;
});
if(dy_utms_cookie["_ga"]) {
form[0].querySelector('input[type="hidden"][name="Visitor_ID__c"]').value = dy_utms_cookie["_ga"].substring(6);
}
if(dy_utms_cookie["personalize_referrer_string"]) {
form[0].querySelector('input[type="hidden"][name="Referral__c"]').value = dy_utms_cookie["personalize_referrer_string"].substring(6);
}
// ZoomInfo
if(localStorage.getItem('ZoomInfoData')) {
var zoominfo_data = JSON.parse(localStorage.getItem('ZoomInfoData'));
if(zoominfo_data) {
form[0].querySelector('input[type="hidden"][name="Alexa_Rank__c"]').value = zoominfo_data.alexaglobalrank;
form[0].querySelector('input[type="hidden"][name="Employees__c"]').value = zoominfo_data.employeesrange;
form[0].querySelector('input[type="hidden"][name="Company_Revenue_Range__c"]').value = zoominfo_data.estimatedannualrevenue;
}
}
// Also, dispatch a dataLayer event on success
_form.onSuccess(function(values, follow_up_url) {
window.dataLayer = window.dataLayer || [];
if([3739, 4802, 5094, 5110, 4946, 5076, 5116, 5171, 5172, 5173].includes(_form.getId())) {
window.dataLayer.push({
'event': 'demo_request_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
} else if([3876].includes(_form.getId())) {
window.dataLayer.push({
'event': 'newsletter_signup_complete',
'eventCallback': function() {
if(follow_up_url) {
window.location.href = follow_up_url;
}
}
});
return false;
}
});
});
}</script> <script>if(typeof(jQuery) !== 'undefined') {
$ = jQuery.noConflict();
}
function getUrlParameter(sParam) {
var sPageURL = decodeURIComponent(window.location.search.substring(1)),
sURLVariables = sPageURL.split('&'),
sParameterName,
i;
for (i = 0; i < sURLVariables.length; i++) {
sParameterName = sURLVariables[i].split('=');
if (sParameterName[0] === sParam) {
return sParameterName[1] === undefined ? true : sParameterName[1];
}
}
}
$(window).load(function(){
var videoID = getUrlParameter('video');
if(videoID !== undefined){
if($('#wistia-' + videoID + '-1').length){
var videoName = $('#wistia-' + videoID + '-1').parents('.tab-pane');
videoName = videoName[0].id
}
if($('a[href="#' + videoName +'"]').length){
$('a[href="#' + videoName +'"]').each(function(){
$(this).click();
});
}
addScript('https://fast.wistia.com/embed/medias/'+ videoID +'.jsonp');
addScript('https://fast.wistia.com/assets/external/E-v1.js');
$('body').append('<span class="wistia_embed wistia_async_'+videoID+' popover=true popoverContent=link dy-wistia-popup" style="display:inline"></span>');
window._wq = window._wq || [];
_wq.push({ id: videoID, onReady: function(video) {
var video = Wistia.api(videoID);
video.popover.show(); // open the popover
video.play(); // play the video
setTimeout(function(){video.unmute();}, 500);
}});
}
});</script> <style>#adBanner {
background-color: transparent;
height: 0;
width: 1px;
}</style><div id="wrapfabtest"><div id="adBanner"></div></div></body></html>