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<h1>Personalization Prioritization Tool</h1>
<p class="dy-cpt__header_person-note">Hi there, welcome! 👋</p>
<p>This tool will help you prioritize your use case strategy and personalization campaigns, so you can effectively manage your roadmap.</p>
<p>Using an ideal “impact to level of effort” ratio determined by you, this template evaluates each personalization campaign you plug in through a set of attributes that will determine its ultimate score. The overall score the campaign receives at the end will tell you its approximate level of importance, which can help you understand the ideas that will be most impactful or useful at this time.</p>
<div class="dy-cpt__header_form">
<svg xmlns="http://www.w3.org/2000/svg" width="30.119" height="19.808" viewBox="0 0 30.119 19.808" class="dy-cpt__arrow">
<g id="arrow-1" transform="translate(-164 -545.596)">
<path id="Path_27617" data-name="Path 27617" d="M16.682,16.3,28.119,9.148,16.682,2" transform="translate(164 546.352)" fill="none" stroke="#86c6cb" stroke-linecap="round" stroke-linejoin="round" stroke-width="4"/>
<line id="Line_1" data-name="Line 1" x1="25.553" transform="translate(166 555.5)" fill="none" stroke="#86c6cb" stroke-linecap="round" stroke-linejoin="round" stroke-width="4"/>
</g>
</svg>
<h2>Step 1: Set the parameters<span class="dy-cpt__tooltip-toggle" data-content="These settings establish the baseline by which the tool will calculate the impact and priority of your use case ideas."></span></h2>
<form class="dy-cpt__header_form__form">
<label for="total-traffic">
<span>
Total Channel Traffic in Last 30 Days<span class="dy-cpt__tooltip-toggle" data-content="Which channel are you planning to run these campaigns on -- web, email, mobile app? Estimate the total amount of traffic that this channel receives, using past data if necessary, and input the whole number here."></span>
<button class="dy-cpt__header_form__form__advanced">
Advanced Settings
</button>
</span>
<input type="text" name="total-traffic" />
</label>
<label for="effort-weight" class="not-interactive">
<span>Capacity your team has to run experiments<span class="dy-cpt__tooltip-toggle" data-content="A recommended level of effort weight is 30%."></span></span>
<input type="text" name="effort-weight" value="30%" />
</label>
<label for="impact-weight" class="not-interactive">
<span>Impact weight<span class="dy-cpt__tooltip-toggle" data-content="A recommended impact weight is 70% to 30% level of effort."></span></span>
<input type="text" name="impact-weight" value="70%" readonly />
</label>
</form>
</div>
</div>
</div>
</header>
<main class="dy-cpt__main">
<div class="container">
<div class="dy-cpt__main_body">
<section class="dy-cpt__section_use-cases dy-cpt--with-arrow dy-cpt--has-error-tooltip">
<svg xmlns="http://www.w3.org/2000/svg" width="73.761" height="55.824" viewBox="0 0 73.761 55.824" class="dy-cpt__arrow" style="display: none;">
<g id="arrow-2" transform="translate(0.261 0.261)">
<g id="arrow-1" transform="translate(-164 -545.596)">
<path id="Path_27617" d="M224.1,598.4l11.4-7.2-11.4-7.1" fill="none" stroke="#86c6cb" stroke-linecap="round" stroke-linejoin="round" stroke-width="4"/>
</g>
<path id="Path_27849" data-name="Path 27849" d="M2,2S8.2,45.7,68.6,45.7" fill="none" stroke="#86c6cb" stroke-linecap="round" stroke-linejoin="round" stroke-width="4"/>
</g>
</svg>
<h2 class="dy-cpt--error-tooltip" data-content="Please complete Step 1">Step 2: Input each personalization use case you are considering:</h2>
<div class="dy-cpt__table dy-cpt__section_use-cases__table">
<div class="dy-cpt__table_keys dy-cpt__section_use-cases__table_keys">
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Use case idea</strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Level of effort<span class="dy-cpt__tooltip-toggle is-sm" data-content="We recommend the following guideline. Low = up to 12 hours to execute. Medium = 12-24 hours to execute. High = 24+ hours to execute."></span></strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Experience targeting<span class="dy-cpt__tooltip-toggle is-sm" data-content="Will this campaign be segmented to audiences?<br><br>All Users = no segment specified.<br>Ad-Hoc Audience = the use case will be segmented to a specific group of people who are not a primary audience.<br>Primary Audience = the use case will be segmented to a primary audience group for the company."></span></strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Funnel position<span class="dy-cpt__tooltip-toggle is-sm" data-content="Which part of the funnel will this campaign primarily impact? In alignment with best practices, this tool gives the most weight to the Low Funnel, medium weight to the Mid-Funnel, and the least amount of weight to the Top Funnel. <br><br>However, this may not necessarily be aligned with your business's KPI improvement goals, so keep this in mind when evaluating your prioritization score."></span></strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Scale of change<span class="dy-cpt__tooltip-toggle is-sm" data-content="How significantly will this use case impact the channel? Here are some examples: <br><br>Small -- changing the color of a CTA or one element in the navigation. <br>Medium -- adding badges to a PLP or swapping an existing image in a creative asset. <br>Large -- adding a new overlay or testing different layout filters."></span></strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Visibility<span class="dy-cpt__tooltip-toggle is-sm" data-content="As a general best practice, this template assigns the most weight above the fold, a medium amount of weight to the middle of a page, and the least amount of weight to the bottom of a page."></span></strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Variation allocation<span class="dy-cpt__tooltip-toggle is-sm" data-content="Estimate how much traffic will be allocated to the particular campaign. Keep in mind other tests or control groups that you may be running as you make this estimate."></span></strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<strong>Audience impact estimation<span class="dy-cpt__tooltip-toggle is-sm" data-content="Based on the channel type and audience segment, estimate the number of visitors this use case will reach to the best of your abilities. There may not always be a straightforward way to estimate your traffic, but this step is still important to understand reach. It may be helpful to use past data from your channel traffic to come up with a number."></span></strong>
</div>
</div>
<ul class="dy-cpt__table_rows dy-cpt__section_use-cases__table_rows">
<li class="dy-cpt__table_row dy-cpt__section_use-cases__table_row">
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="use-case-name">
<textarea name="use-case-name" disabled placeholder="Enter your use case name"></textarea>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="effort">
<select disabled name="effort">
<option value=""></option>
<option value="Low">Low</option>
<option value="Medium">Medium</option>
<option value="High">High</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="targeting">
<select disabled name="targeting">
<option value=""></option>
<option value="All Users">All Users</option>
<option value="Ad-Hoc Audience">Ad-Hoc Audience</option>
<option value="Primary Audience">Primary Audience</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="position">
<select disabled name="position">
<option value=""></option>
<option value="Top Funnel (Discovery)">Top Funnel</option>
<option value="Mid Funnel (Browsing)">Mid Funnel</option>
<option value="Low Funnel (Post Add to Cart)">Bottom Funnel</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="scale">
<select disabled name="scale">
<option value=""></option>
<option value="Small">Small</option>
<option value="Medium">Medium</option>
<option value="Large">Large</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="visibility">
<select disabled name="visibility">
<option value=""></option>
<option value="Above the Fold">Above the Fold</option>
<option value="Mid Page">Mid Page</option>
<option value="Bottom of Page">Bottom of Page</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="allocation">
<input type="text" name="allocation" placeholder="%" disabled />
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="audience">
<input type="text" name="audience" placeholder="10,000" disabled />
</label>
</div>
<button class="dy-cpt__section_use-cases__table_row__remove">
<svg xmlns="http://www.w3.org/2000/svg" width="13.25" height="13.25" viewBox="0 0 13.25 13.25">
<g id="remove" transform="translate(0.125 0.125)">
<circle id="Ellipse_2" data-name="Ellipse 2" cx="6" cy="6" r="6" transform="translate(0.5 0.5)" fill="none" stroke="#E52149" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25"/>
<line id="Line_3" data-name="Line 3" x2="5.6" transform="translate(3.7 6.5)" fill="none" stroke="#E52149" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25"/>
</g>
</svg>
</button>
</li>
<li class="dy-cpt__table_row dy-cpt__section_use-cases__table_row">
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="use-case-name">
<textarea name="use-case-name" disabled placeholder="Enter your use case name"></textarea>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="effort">
<select disabled name="effort">
<option value=""></option>
<option value="Low">Low</option>
<option value="Medium">Medium</option>
<option value="High">High</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="targeting">
<select disabled name="targeting">
<option value=""></option>
<option value="All Users">All Users</option>
<option value="Ad-Hoc Audience">Ad-Hoc Audience</option>
<option value="Primary Audience">Primary Audience</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="position">
<select disabled name="position">
<option value=""></option>
<option value="Top Funnel (Discovery)">Top Funnel</option>
<option value="Mid Funnel (Browsing)">Mid Funnel</option>
<option value="Low Funnel (Post Add to Cart)">Bottom Funnel</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="scale">
<select disabled name="scale">
<option value=""></option>
<option value="Small">Small</option>
<option value="Medium">Medium</option>
<option value="Large">Large</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="visibility">
<select disabled name="visibility">
<option value=""></option>
<option value="Above the Fold">Above the Fold</option>
<option value="Mid Page">Mid Page</option>
<option value="Bottom of Page">Bottom of Page</option>
</select>
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="allocation">
<input type="text" name="allocation" placeholder="%" disabled />
</label>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_use-cases__table_cell">
<label for="audience">
<input type="text" name="audience" placeholder="10,000" disabled />
</label>
</div>
<button class="dy-cpt__section_use-cases__table_row__remove">
<svg xmlns="http://www.w3.org/2000/svg" width="13.25" height="13.25" viewBox="0 0 13.25 13.25">
<g id="remove" transform="translate(0.125 0.125)">
<circle id="Ellipse_2" data-name="Ellipse 2" cx="6" cy="6" r="6" transform="translate(0.5 0.5)" fill="none" stroke="#E52149" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25"/>
<line id="Line_3" data-name="Line 3" x2="5.6" transform="translate(3.7 6.5)" fill="none" stroke="#E52149" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25"/>
</g>
</svg>
</button>
</li>
</ul>
</div>
<div class="dy-cpt__section_use-cases__notices" style="display: none;"></div>
<div class="dy-cpt__section_use-cases__actions">
<button class="dy-cpt__section_use-cases__actions--add">
<svg xmlns="http://www.w3.org/2000/svg" width="16.25" height="16.25" viewBox="0 0 16.25 16.25">
<g id="add" transform="translate(0.125 0.125)">
<circle id="Ellipse_2" data-name="Ellipse 2" cx="7.5" cy="7.5" r="7.5" transform="translate(0.5 0.5)" fill="none" stroke="#5c39b9" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25"/>
<line id="Line_2" data-name="Line 2" y2="7" transform="translate(8 4.5)" fill="none" stroke="#5c39b9" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25"/>
<line id="Line_3" data-name="Line 3" x2="7" transform="translate(4.5 8)" fill="none" stroke="#5c39b9" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25"/>
</g>
</svg>
Add use case
</button>
</div>
<div class="dy-cpt__section_use-cases__cta">
<button disabled>
Prioritize my campaigns
<svg xmlns="http://www.w3.org/2000/svg" width="8.549" height="12.35" viewBox="0 0 8.549 12.35">
<path id="arrow" d="M4.274,12.35,0,7.719H3.74V0H4.815V7.719H8.549Z" fill="#fff"/>
</svg>
</button>
</div>
</section>
<section class="dy-cpt__section_scores" style="display: none;">
<div class="dy-cpt__section_scores_inner">
<div>
<h2 class="dy-cpt__section_scores_inner__title">Personalization scores</h2>
<div class="dy-cpt__table dy-cpt__section_scores__table">
<div class="dy-cpt__table_keys dy-cpt__section_scores__table_keys">
<div class="dy-cpt__table_cell dy-cpt__section_scores__table_cell">
<strong>Use case idea</strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_scores__table_cell">
<strong>Level of effort<span class="dy-cpt__tooltip-toggle is-sm" data-content="This score takes into account how difficult the campaign would be to execute."></span></strong>
<small>- Negative factor</small>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_scores__table_cell">
<strong>Reach<span class="dy-cpt__tooltip-toggle is-sm" data-content="This score is calculated based on how much traffic the campaign would receive in comparison to overall site traffic."></span></strong>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_scores__table_cell">
<strong>Impact score<span class="dy-cpt__tooltip-toggle is-sm" data-content="The impact score considers the campaign's estimated reach, the approximate level of effort, the funnel position of the campaign, the scale of change on the channel, and the overall targeting conditions to estimate approximately how impactful this idea will be."></span></strong>
<small>+ Positive factor</small>
</div>
<div class="dy-cpt__table_cell dy-cpt__section_scores__table_cell">
<strong>Prioritization score<span class="dy-cpt__tooltip-toggle is-sm" data-content="This is your overall prioritization score, from a scale of 10-1. Read more about your score below."></span></strong>
</div>
</div>
<ul class="dy-cpt__table_rows dy-cpt__section_scores__table_rows"></ul>
</div>
<div class="dy-cpt__section_scores__cta">
<button class="dy-cpt__section_scores__cta-download">
Download my scores <span></span>
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewBox="0 0 22 22">
<g id="download-icon" transform="translate(22.217 22) rotate(180)">
<circle id="Ellipse_1" data-name="Ellipse 1" cx="11" cy="11" r="11" transform="translate(0.217)" fill="#5c39b9" opacity="0.15"/>
<path id="Path_27619" data-name="Path 27619" d="M3.58,10.345,0,6.466H3.133V0h.9V6.466H7.161Z" transform="translate(14.797 16) rotate(180)" fill="#5c39b9"/>
</g>
</svg>
</button>
</div>
</div>
</div>
</section>
<section class="dy-cpt__section_content">
<div class="dy-cpt__section_content__section no-top-border about-score" style="display: none;">
<h2>About the prioritization score</h2>
<p>After filling in the information for all the use cases under consideration, you will have a prioritization score out of 10 for each campaign. The higher the number, the more valuable the campaign is according to this set of parameters.</p>
<p>In general, if the score is <strong>8 or above</strong>, the recommendation is to execute the use case now. If the score is <strong>between 5-8</strong>, consider doing the use case later. If the score is <strong>lower than 4</strong>, it might be worth dropping the idea.</p>
<p>Data-backed prioritization can help your team make tough choices when there are too many ideas on the table to execute. Remember, your company’s KPI goals should also be considered, as the score may not reflect nuances that are particularly important to your industry.</p>
</div>
<div class="dy-cpt__section_content__section" id="why-important">
<h2>Why is this important?</h2>
<p>Personalization can be overwhelming. The endless number of available opportunities often makes the roadmap process difficult for companies, especially ones that have not yet determined which strategies have the biggest impact or which KPIs benefit the most from a personalization-first approach. There may also be limited resources for a personalization program.</p>
<p><strong>The key to a successful roadmap lies in thoughtful prioritization.</strong> Your chosen personalization strategies should be data-driven and aligned with what your team can realistically execute. After a decade of advising companies on how to build their personalization programs from the ground up, we’ve developed a set of ground rules and a template that can guide you in this process.</p>
</div>
<div class="dy-cpt__section_content__section">
<p>This tool is part of the <strong>Rooted Personalization</strong> methodology. <a href="https://www.dynamicyield.com/rooted-personalization/" target="_blank">Click here to find out more and visit the hub →</a></p>
</div>
<div class="dy-cpt__section_content__section">
<h2>About DY Labs</h2>
<p>DY Lab products are still in development but show a lot of promise, so we want to give you a chance to try them out. These products haven’t been subjected to the same level of reliability, scalability, and security measures as other Dynamic Yield products, and are not being officially supported.</p>
<p>
<a href="https://www.dynamicyield.com/labs" target="_blank">
Explore DY Labs →
</a>
</p>
</div>
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